Category Archives: Web Marketing

CDP INDUSTRY UPDATE JAN 2024: CDP vendors, employment, and funding

MILFORD, CT, United States, 20-Jan-2024 — /EPR INTERNET NEWS/ — The Customer Data Platform (CDP) industry continued to attract new participants despite challenging business conditions in the second half of 2023, according to the CDP Institute’s latest Industry Update report.  Most of ten companies added in the latest edition of the report were small firms started in the past five years and focused on profile building and analytics.  In previous reports, many added vendors were older, larger firms that adding CDP features to existing campaign and delivery products.

“The CDP market still contains pockets of opportunity for new vendors to fill,” commented CDP Institute Founder and CEO David Raab.  “Companies specializing in a particular region, industry, or price point continue to identify niches where they can compete.”

Growth of the over-all CDP industry remained sluggish during the six–month report period.  Employment and cumulative funding both rose 2%, well below historical averages.  Total industry size was reported as 186 firms, 16,381 employees, and $6,917 million funding.

There was some improvement in employment growth at previously listed companies, which rose by 1.1% compared with just over 0.5% in the preceding report.  The share of firms reporting an employment increase rose from 62% to 65%.

As in previous periods, larger companies showed better results than smaller firms: employment among previously listed companies rose 2.1% at the largest 25% of firms, compared with a drop of 1% at the remaining 75%.  The top 25% of firms now account for 65% of total industry employment and 80% of funding.  Still, the industry remains highly fragmented, with the five largest firms accounting for only 16% of employment and 13% of funding.

Other key findings in the report include:

  • Funding events including one Initial Public Offering (Klaviyo), one large financing round ($52 million Series D for Simon Data), and four smaller financing rounds.
  • Three ownership events including acquisition of Easyence by mediarithmics, merger of Adabra and Neodata to create Blendee, and purchase of PUSHTech by Cendyn.
  • U.S.-based firms continue to dominate the industry, accounting for 46% of companies, 63% of employees, and 83% of funding.   European vendors make up 37% of firms with 23% of employment and 8% of funding, while Asia-Pacific firms are 18% of companies, 14% of employment and 9% of funding.
  • CDPs that provide marketing functionality make up 66% of vendors with 75% of employment and 75% of funding.  CDPs with functions limited to profile building and analytics account for 34% of vendors, 25% of employment, and 25% of funding.

About the Report

The CDP Industry Update Report provides detailed information on CDP vendors, employment, and funding broken by CDP type, location, founding year, and more.  It is based primarily on public data and includes eight years of information collected at six-month intervals.  The report can be downloaded for free at https://www.cdpinstitute.org/resources/industry-update-january-2024/.

About the Customer Data Platform Institute

The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and technologists about customer data management.   The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.”  They are the only types of packaged software specifically designed to create and share a complete view of each customer.

For more information, visit www.cdpinstitute.org.

SOURCE: EuropaWire

Motorvision Group is accelerating its localization efforts and cost savings with the help of AI dubbing technology from Dubformer.ai

AMSTERDAM, 9-Nov-2023 — /EPR INTERNET NEWS/ — Motorvision Group, a leading European producer and operator of TV channels specializing in automotive content, is successfully transforming its localization process with the help of AI dubbing technology provided by Dubformer. By embracing AI-powered localization, Motorvision not only significantly reduced its localization costs, but also improved its connection with Motorvision’s target audience in LATAM countries and paved the way for potential expansion into new markets.

Motorvision Group is a well-established operator of TV channels, focusing on all aspects of the automotive industry, offering news coverage, documentaries, lifestyle content, and (Live) motorsports programs. With a worldwide presence and localized in multiple languages such as English, French, German, LAS, Greek, Portuguese, and Thai, Motorvision caters to a diverse range of viewers. The channels feature series with episodes ranging from 30-60 minutes in length, as well as shorter clips primarily intended for their popular Motorvision YouTube channel.

Traditionally, Motorvision relied on human translators and voice actors for subtitling and dubbing. However, the company recognized the need to optimize its localization process in order to stay competitive and meet the growing demands of its global audience. By adopting AI dubbing technology from Dubformer, Motorvision was able to expedite its localization efforts while achieving significant cost savings.

Motorvision began subtitling content in Greek and Brazilian Portuguese, and successfully produced four episodes with voiceovers in Latin American Spanish (LAS). The LAS version received widespread acceptance from Motorvision’s technical team, audience, and local linguists. Importantly, the AI-generated voiceover proved to be far more cost-effective than conventional market rates, allowing Motorvision to consider expanding AI dubbing to a wider range of languages.

One of the initial challenges faced by Motorvision during their AI dubbing testing was ensuring the correct pronunciation of different brands and eliminating the somewhat “robotic” sound (the first test was done in UK English). Dubformer effectively addressed these challenges by incorporating feedback from their “proof-listeners” and is actively working on integrating relevant glossaries to guarantee perfect pronunciation.

Furthermore, in order to create a more natural-sounding audiotrack, the Dubformer team explored different voices and applied enhanced AI mixing techniques, successfully achieving the desired outcome.

“We are thrilled to embark on this journey with Dubformer,” said Raimund Koehler, CEO of Motorvision Group. “Our mission is to provide our viewers around the world with the highest quality programming in their preferred language. With the help of Dubformer’s unique AI technology and approach involving human proof-listeners, we can increase our output without compromising on the quality of our content.”

In the initial AI dubbing venture, Motorvision has already achieved a 17% reduction in total localization costs. Motorvision has successfully dubbed four episodes for the LATAM and Spanish markets and is now preparing for further collaboration. The company’s ambitious plans include expanding AI dubbing into French, Brazilian Portuguese, Spanish, and potentially English, as they continue to revolutionize the localization landscape in the media industry.

Working in collaboration with Dubformer, Motorvision remains committed to enhancing its localization process and revolutionizing the media industry by leveraging AI technology.

About Dubformer
Dubformer (https://dubformer.ai/) is an AI dubbing start-up, specializing in delivering broadcast-level quality dubbing and voice-over services to the media industry. The company leverages a unique technology stack, developed by a team of leading AI experts, pairing it with the Human Touch platform. This approach ensures that the outcome aligns with the media industry standards.

About Motorvision Group:
Motorvision Group is Europe’s leading creator and producer of automotive-themed television programming. The company unites the production, purchase, and sale or licensing of moving image content with the operation of global TV channels, and online and mobile streaming services under one roof. More information: www.motorvision-group.com

SOURCE: EuropaWire

Dutch Digital Marketing Agency Goes for Growth with Successful MBO

Welcome to the dawn of a new digital success story! Financial advisor Cap Expand Partner have shifted digital agency MMH into high gear through access to capital that will help them achieve their strategic objectives in record time.

(IN BRIEF) Modern Media Hub, a Dutch digital marketing agency, partnered with Cap Expand Partners, a Belgium-based firm, for a successful management buy-out transaction to raise capital and accelerate growth. Cap Expand Partners, known for offering cross-border financial solutions, provided creative financing solutions and connected Modern Media Hub with the right capital provider. Details of the financing party are undisclosed.

BRUSSELS, 7-Feb-2023 — /EPR INTERNET NEWS/ — In the fast-paced world of business, companies need a reliable and experienced partner to help them achieve their goals, especially when it comes to finances in a turbulent global economy. Modern Media Hub, a Dutch digital marketing agency, found just that in Cap Expand Partners, a renowned industry leader in providing tailored M&A and financing solutions worldwide. 

Cap Expand Partners was proud to assist Modern Media Hub in raising capital to enable the company to reach its strategic objectives and accelerate growth. The Belgium-based firm is known for offering cross-border financial solutions to business owners, managers, and independent sponsors in funding their strategic growth ambitions.

“We are proud to have been a part of Modern Media Hub’s journey towards success. Their purpose-driven vision, coupled with a dedication to innovation, and unwavering commitment to community, made for a successful partnership.”  Sergio van Luijk, Managing Partner at Cap Expand.

While the financing party and details will remain undisclosed, Modern Media Hub is thrilled to have worked with Cap Expand Partners to successfully execute a management buy-out transaction, empowering its team to take a major leap forward in achieving anticipated business goals. The experts at Cap Expand Partners provided creative financing solutions, connected Modern Media Hub with precisely the type of capital provider they needed, and tied the transaction together seamlessly. 

“Working with the team at Cap Expand Partners to successfully execute our management buy-out transaction allowed us to take a major leap forward in achieving our business goals. They provided creative financing solutions and connected us with precisely the type of capital provider we needed  all leading up to a successful outcome where everyone involved could benefit from the deal.”  Sebastiaan Bergen Henegouwen, co-founder of Modern Media Hub.

To learn more about Cap Expand Partners or Modern Media Hub, please visit: https://cap-expand.be/ or https://modernmediahub.nl/

About Modern Media Hub 

Modern Media Hub is a Dutch digital marketing agency fueled by a team of modern media experts preparing businesses for the digital age. Founded in 2018 by Sebastiaan Bergen Henegouwen and Nick van den Dungen, Modern Media Hub exists to increase the impact of company brands in the field of modern media and enhance the loyalty of their customer base through content creation, creativity, and technology. Generating recurring income streams from subscription-based services such as social media management and high-end web development, Modern Media Hub helps businesses grow exponentially by reaching their target audience with authenticity

About Cap Expand Partners 

Cap Expand Partners specialize in supporting cross-border M&A initiatives with innovative financing solutions. First established in the 1970s, the family business was founded on the belief that mid-sized companies play a vital role in tackling some of the world’s most pressing social and environmental challenges. Under the leadership of Sergio van Luijk, Cap Expand Partners assist companies and independent sponsors through a network of associate partners with cross-border expertise, using modern methodologies more evolved than traditionally used in the industry. 

Website: https://cap-expand.be/ or https://modernmediahub.nl/ 

SOURCE: EuropaWire

Free, in-depth online training course on Identity Resolution

MILFORD, CT, United States, 25-Oct-2022 — /EPR INTERNET NEWS/ — Teavaro and the Customer Data Platform Institute today released a free, in-depth training course on Identity Resolution. The course is the first in a series planned by CDP Institute, a vendor-neutral organization that educates organizations about customer data management tools and techniques.

The Identity Resolution course is available for online, on-demand delivery. It includes modules on Identity Resolution Fundamentals, Identity Graphs, Data Privacy and Identity Resolution, and Benefits of Identity Resolution. Each module includes several lessons with video lecture, exercises, and downloadable supplemental materials. Users can complete the course at their own pace.

Anyone can register for the course at https://academy.teavaro.com/. There is no fee and student information will not be shared with anyone outside of Teavaro and the CDP Institute.

“Identity resolution is a critically important but poorly understood topic for today’s marketers,” said Dr. Dirk Rohweder, COO and Co-Founder of Teavaro, a cloud-based Customer Data Platform that helps organizations deliver personalized marketing experiences on any media and device. “We are pleased to offer this course as a way of helping the marketing community understand how to gain the most value from modern identity resolution techniques.”

“We applaud Teavaro’s generosity in making this course available to the marketing community,” said David M. Raab, CEO and Founder of the Customer Data Platform Institute. “Equipping marketers with a better understanding of identity resolution will help them to address third-party cookie deprecation, new privacy regulations, and customer expectations for a unified experience across all interactions.”

About Teavaro
Teavaro helps you to truly connect with your customers in a digital world. Our platform creates value from knowing your customers based on consent. Identity resolution across devices, channels, and domains is the foundation of our offering and any first-party data strategy. It is the key enabler for personalization, higher media efficiency, and improved multi-touch attribution. Our enterprise-grade platform is built based on data security and privacy by design. Combining innovation with agility, we support you to build real-time marketing at scale. Teavaro is certified as a RealCDP by the CDP Institute.

About CDP Institute
The Customer Data Platform Institute educates marketers and marketing technologists about customer data management. The mission of the Institute is to provide vendor-neutral information about issues, methods, and technologies for creating unified, persistent customer databases. Activities include publishing of educational materials, news about industry developments, best practice guides and benchmarks, directories of industry vendors, and consulting on related issues. The Institute is managed by Raab Associates, a consultancy specializing in marketing technology and analysis. Raab Associates identified the Customer Data Platform category in 2013. Funding is provided by a consortium of CDP vendors.

SOURCE: EuropaWire

How to Choose the Most Reliable SEO Company without Breaking a Sweat

LONDON, 2022-Oct-05 — /EPR INTERNET NEWS/ — Have you ever thought about your life as a business owner nowadays without technology? How would you manage your orders? But most importantly, how would you boost your company viewings? Could you promote your business without technology? Maybe yes, but this method will take longer and is not guaranteed. It can be frustrating sometimes to understand the basic marketing concepts and how to make your business blow up. Although there are no such fixed “recipes” for doing so, you can now relax because an SEO company can do the job for you. An SEO expert is a person who can make your life much easier by working on innovative ways to promote your business. If you are intrigued by the idea, let’s dive into the subject.

What is SEO?

In today’s corporate environment, SEO is constantly being discussed. You think you understand search engine optimization (SEO), but you may not know all the services included in the package or how to get the same results as an SEO company.

Suppose you want more customers and more exposure for your company. In that case, you need to familiarize yourself with Search Engine Optimization (SEO) or let an SEO expert do the job for you.

Search engine optimization is a kind of digital marketing used by company owners to raise their brand’s awareness, website visits, leads, and sales and profits. SEO comes from “Search Engine Optimization,” an acronym that has been widely used. Although SEO was not so famous in the past, it is trendy to ask for an SEO agency’s services.

SEO is a strategy primarily used to improve a site’s visibility in organic search results and hence increase the likelihood of it being visited by its intended audience. Think of it as your loyal, brilliant friend who helps bring your business to the top market.

How does it Work?

Crawlers, often known as bots, are used by major search engines like Google and Gibiru to catalog every piece of online material they can discover. The crawler commences its journey from a specified web page, which explores the site’s internal linking structure and any external linkages to other sites. It learns then about each page and its semantic connections to others in the search engine’s colossal database, known as an index, from the content on those sites and the context of the links it follows.

Search engines use sophisticated algorithms to compile the most relevant and helpful results in response to a user’s query, whether that phrase is typed in or spoken to the search box. Web sites with text, news stories, photos, videos, local company listings, and other specialized content may appear in these organic results. If it sounds too complicated for you, do not miss out on the opportunity of hiring an SEO expert who can treat your business as their own.

Is it Worth Hiring an SEO Expert?

It is ok if you want to do SEO on your website (DIY) because learning is the best trait that a human can have. Hiring an expert, however, ensures that the process, which is crucial to the success of any organization, is handled with the utmost expertise and professionalism. Finding a good SEO company like GAMIT may be difficult, but you can make your dreams come true with rigorous research.

Still, if you think your business may succeed without an SEO agency’s assistance, consider the following three arguments in favor of enlisting the services of such a firm to drive qualified customers to your website and increase sales. Remember, your business needs to come first, so think wisely before acting.

1. Time

The availability of resources is crucial to the success of any enterprise, and how a company uses its resources depends on its availability. Because of this, it is wise to smartly manage your funds, taking the time to plot out the most lucrative use of the capital. Time is not only unreasonable but also irretrievably lost once it is spent. And let’s face it. SEO takes a lot of time, and the golden rule in business is not to waste any minute. Therefore, an expert in SEO can do the job for you before you know it and even exceed your expectations.

Maybe you are a newbie in your career field and think you have the time to manage your website’s search engine optimization. Still, in reality, this is the most crucial time when you need help building your website and promoting your business. Therefore, it is necessary to hire ASAP an SEO USA company. This will benefit you and your company: the time saved may be put to greater use in other high-pressure areas on the one hand, and your firm will enjoy the benefits of increased SEO traffic on the other. Think smart, not hard. Other people, such as an SEO expert, can do your job, so do not burden yourself too much.

2. A Professional Expert has an Affinity for Technical Details

SEO takes more than just a little bit of time. Some methods, skills, knowledge, and experience may seem like UFO or unsettling, and you cannot skimp on these abilities since they are crucial to providing good SEO services.

Skills like writing, communicating, understanding the bases of a business, computer programming, content marketing, time management, critical thinking, social skills, and decision-making are a few examples that an SEO expert must master. They have the best social and intellectual traits to help you achieve your goals.

In short, when working with an SEO company, these tasks are often delegated to professionals in their respective domains. If you do not have expert-level knowledge in the above areas, it is probably best to engage an SEO firm.

3. Their Strategies Work like Magic

There’s no denying that SEO may boost your site’s exposure, but if you do it yourself, what are the chances that your intended audience will find and use it? Experts in search engine optimization deal with these kinds of problems daily, and they will find the best strategy to work to boost your views.

Professional SEO aims for more than just an increase in traffic; it seeks out conversions, clicks, purchases, better rankings, and more. If you are wondering, “What exactly do SEO businesses do?” they do not simply broadcast a company to the globe; they post their content to the people who would be most interested in it.

All in all, is it worthwhile to invest in search engine optimization? Should you seek help from an SEO agency? Absolutely. And if you have not done it yet, you should hurry up and do it now. Not only will you be happy with the final results (if the agency is trustworthy), but the money spent on hiring an SEO specialist will also pay off.

What is an SEO Company?

Simply put, it is a company that provides similar goods and services to your business as any other company. Still, its focus is on SEO software and consulting rather than physical goods. Its mission is to improve your website’s online exposure by tailoring it to the needs of both your potential customers and search engines.

In addition to generating connections, they also create and optimize content, reorganize the site’s layout, and ensure its optimal functionality. But do not fall for it easily; not all SEO businesses provide this service. Therefore, do a background check on the SEO company you hire to avoid any unpleasant surprises. It would be best if you put the safety of your business first. Always select the SEO expert who has potential and shows results, not just rumors or promises.

What if you are Reticent?

It is no secret that many businesses may try to trick you or may deliver poor services. In times like this, when money is the symbol of power and everyone wants a piece, it is hard to find someone you should trust, especially with your business. It is hard, indeed, but not impossible. A witty move would be to do your “homework” before working with any SEO company, understanding their beliefs and standards regarding quality and searching for feedback from previous customers. Then, after you narrow down your options, it is best to go to their office (if they have one) to talk to them face-to-face. Do not panic if the SEO firm has no official office. Many businesses nowadays are working from home because it is more convenient. Also, you need to establish your budget because what you pay is what you will receive. It is essential to start from a clean slate and communicate well with the team because they need to understand what you are aiming for.

Final Thoughts

Although there is no explicit “method” for your business to blow up, you must be patient. There may be a couple of months before the results will show up. Just do your best and hang on. In times like this, you should focus only on your business and how to make it more unique. Thus, it would be best to ask for help because a good leader knows he cannot do everything alone. Leave pride aside and hire an SEO expert to help your company take off the market because working with a strong team will bring out the best in your business.

 

Via EPR Network
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Simplify Content: Agencija na daljinu specijalizirana za istraživanje tržišta, izradu i implementaciju strategije sadržaja

ZAGREB, 5-Sep-2022 — /EPR INTERNET NEWS/ — Simplify Content agencija sastoji se od dva mlada i inovativna člana, Ivana Jajića i Braslava Bradića. Ivan je uz svoje prethodno iskustvo u nekoliko industrija i područja poput revenue managementa, product Management i kontrolinga stekao relevantna iskustva potrebna za kreiranje strategije i sadržaja. Također, Ivan je autor nekoliko znanstvenih radova, većinom u područjima digitalne ekonomije, rudarenju podataka i primjeni umjetne inteligencije. Njegovi radovi objavljeni su u svjetski poznatoj bazi sažetaka i citata Scopus te najvećoj svjetskoj tehničkoj organizaciji posvećene unapređenju tehnologije za dobrobit čovječanstva – Instituta inženjera elektrotehnike i elektronike (IEEE). Svojim kontinuiranim radom i dodatnom edukacijom položio je i certifikate Hubspot Academya u području Content i Inbound Marketinga kao i Braslav. Braslav je s druge strane stručnjak u području kreativnih industrija. Niz godina kreira Facebook oglase za više klijenata dok video oglase radi i ispred i iza kamere. Njegov film “Jutro” uvršten je na program ovogodišnjeg filmskog festivala u Požegi. Radom u medijima oplemenjuje stečene kompetencije u marketingu i oglašavanju s naglaskom na društvene mreže. Dugi niz godina je i poduzetnik u turizmu i zabavi. 11 puta zaredom dobiva priznanje “Superhost” od Airbnb-a dok ja na Booking.comu također među najbolje ocijenjenim iznajmljivačima. Cijelo vrijeme unapređuje svoja znanja od ITHAS akademije u turizmu do Penn Stateu i HarvardX-u gdje polaže različite kolegije. Interesom za marketing i poduzetništvo u kulturi i umjetnosti piše znanstveni rad s docenticom s Ekonomskog fakulteta.

Oba člana Simplify Contenta imaju osim navedenog iskustva i završene diplomske studije. Ivan je završio diplomski studij Poslovne administracije sa specijalizacijom u Financijskom managementu s Vrije Universiteit Amsterdam dok je Braslav završio diplomski studij Poslovne ekonomije smjer Marketing na Ekonomskom fakultetu u Zagrebu. Oba su završila preddiplomski studij poslovne ekonomije na engleskom jeziku Bachelor Degree in Business (BDiB) koji je nositelj EPAS akreditacije za izvrsnost studijskog programa, a sam Ekonomski fakultet u Zagrebu prestižnih AACSB i EQUIS akreditacija.

Simplify Content može Vam pomoći u kreiranju SEO sadržaja na Vašim Internet stranicama i implementirati Content Marketing strategiju potrebnu za kontinuirano prisustvo u digitalnom svijetu. Postavljanje SMART ciljeva i kreiranje strategije Vašeg poduzeća prvi je korak u postavljanju Pillar postova na društvene mreže te ostale platforme kao i kasnije re-objavljivanje istih uz male modifikacije. Content marketing kojim se Simplify Content bavi isključivo je organski što znači da kreiramo isključivo vlastiti sadržaj koji ima svoju SEO snagu te ga repozicioniramo prema potrebi na drugim platformama. Istraživanje tržišta, kreiranje SMART ciljeva, pisanje blog sadržaja koji rješava problem potencijalnog korisnika ili odgovara na pitanja trenutnog, kreiranje postova na društvenim mrežama, analitika i backlinking su glavne sastavnice naše agencije.

Dobivanje rezultata organskim načinom privlačenja korisnika dugotrajan je proces, no i jedini koji ostaje dugoročno! Plaćeni oglasi će u kratkom vremenu možda doprinijeti popularizaciji Vašeg poduzeća, no isti čim se dodijeljena sredstva potroše nestaju kao i ukupan reach Vašeg poduzeća. Dugoročni uspjeh je upitan, dok se od Vas traži kontinuirano investiranje u plaćene oglase.

Upravo zato obratite se nama kako bi zajedno s Vašim marketinškim i prodajnim odjelom usuglasili najbolju strategiju za Vaše poduzeće. Dogovorite s nama online sastanak i pročitajte više o Simplify Contentu ukoliko smatrate da Vaše poduzeće treba dugoročan trag kroz organski Content marketing u digitalnom svijetu, što svakako preporučujemo.

Simplify Content

Agencija na daljinu specijalizirana za istraživanje tržišta, izradu i implementaciju strategije sadržaja. Praktično i akademsko iskustvo u istraživanju tržišta putem Internet upitnika i drugih metoda čini nas drugačijima. Ako je potrebno, provodimo statističku analizu podataka ankete kako bismo istražili razine značajnosti. Stoga kombiniramo oba svijeta – strategiju sadržaja potkrijepljenu podacima. Cilj nam je prikupiti informacije i od Vas (našeg klijenta) i od Vaših potencijalnih kupaca kombinirajući ih u strategiju Content marketinga. Zatim transformiramo tu strategiju u dijelove za svaki kanal kojem ćemo pridonijeti u stalnoj suradnji s vama. Analitičko izvješćivanje i analiza svake implementirane Content marketing odluke radi se kako bismo bili sigurni da idemo u pravom smjeru. Ciljamo na dugoročne rezultate jer oni su ti koji traju!

Više o nama saznajte na – https://www.simplifycontent.com/

Report: Strong 1H 2022 for the Customer Data Platform Industry, slowdown in funding and acquisitions

MILFORD, CT, United States, 25-Jul-2022 — /EPR INTERNET NEWS/ — The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute’s latest Industry Update report. Total employment grew by 2,494, the largest increase on record. However, a slowdown in funding and acquisitions may indicate investors are becoming more cautious about the industry.

The semi-annual report found that growth was strongest among the industry’s largest vendors, with the top 25% expanding employment by 13%. Remaining vendors grew an average of 4%. New entrants were also concentrated among large firms, with five of the eleven having more than 1,000 employees. These are established firms that have added CDP capabilities to existing campaign and delivery products.

The addition of new vendors with campaign and delivery capabilities reflects the continued preponderance of this group. Campaign and delivery CDPs now account for 68% of vendors (up 1% vs the previous report), 75% of employees (up 3%) and 75% of funding (up 8%).

Investment fell compared to previous periods, which may represent a market adjustment following strong acceleration early in the pandemic. The number of events over $50 million in particular dropped from five in the second half of 2021 to just one in the first half of 2022. Apart from the one large event, there were six other fundings that totaled $38 million. The only acquisition this period was BlueConic selling a majority stake to Vista Equity Partners.

“This report shows an intriguing divergence between strong user demand for CDPs, as evidenced by employment growth and new entrants, and emerging caution among investors,” commented report author David Raab. “Fortunately, major industry vendors have assembled ample financial reserves during previous periods, so we expect the funding slowdown will not limit their ability to finance future growth.”

About the Report
The CDP Industry Update Report provides detailed information on CDP vendors, employment, and funding broken by CDP type, location, founding year, and more. It includes five years of historical data collected at six-month intervals. The report can be downloaded for free at https://www.cdpinstitute.org/resources/industry-update-july-2022/.

About the Customer Data Platform Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and technologists about customer data management. The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.” They are the only types of packaged software specifically designed to create and share a complete view of each customer.
For more information, visit www.cdpinstitute.org.

SOURCE: EuropaWire

World Famous Fragrances Now Within Reach on Redesigned Website

Southfield, Michigan, USA, 2022-May-24 — /EPR INTERNET  NEWS/ — European Perfumes and their website developers at Precept Partners have launched an all-new website focused on providing easy access to the highest quality women’s perfumes, men’s cologne, unisex fragrances, essential oils, bath and body care, aromatherapy and home fragrance products inspired by some of the trending world’s leading brands as well as its own prestige fragrance collection.

Jeffrey Antisdel, Chief Technology Officer at Precept Partners said, “The new European Perfumes website offers layered navigation options, advanced site search, multiple bottling options for perfumes and colognes, a unisex category of fragrances, easy single step check out, encrypted secure page protocol on site wide basis, plus multiple credit card payment options.”

About European Perfumes:

Founded in 1998, European Perfumes is committed to the satisfaction of its member customers with information and services providing hundreds of affordable perfumes, colognes, fragrances, essential oils, personal care, and aromatherapy products inspired by well-known brands.

The company’s perfume oils are professionally crafted and matured. All fragrance products are International Fragrance Association (IFRA) standards compliant, free of undesirable chemicals such as phthalates, stearates and parabens so customers can enjoy their fragrance with confidence. European Perfumes guarantees that no animal testing is utilized in any of its products, and as such, all products are cruelty free.

European Perfumes keeps serving thousands of delighted customer members at its Southfield Michigan location, and online at: www.EuropeanPerfumes.com.

About Precept Partners:

Established in 2003, Precept Partners provides Internet strategies, website design, development and online marketing and security services to clients in e-commerce, manufacturing, healthcare, technology, the arts, and not-for-profit sectors. Recognition for their work includes coverage in The Wall Street Journal, BusinessWeek, NPR, and Inc magazine, with client awards that include the Inc 500, the Internet Retailer 500, the Hot 100 Best Retail Websites award, a Webby award and many others. More at: www.PreceptPartners.com.

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Lifetime producer Vivica A. Fox spotted with actress Camille Calvin

Los Angeles, CA , USA, 2022-May-23 — /EPR INTERNET NEWS/ — Is there a new project in the works? Vivica A. Fox is an American actress, businesswoman, and international brand. She has been involved in the entertainment industry since 1983. She has been called “the most successful black woman in Hollywood.” She has starred in films like “Kill Bill: Volume 1”, “Kill Bill: Volume 2”, “Independence Day” and “Kingdom Come.” She is also a supporter of women’s empowerment and has been a part of many campaigns to promote female entrepreneurship.

Camille Calvin is a multitalented actress and a new comer to the industry who has proven her abilities through her versatile roles in numerous films and T.V shows. Camille Calvin played the leading role in the cheer movie, Deadly Cheers, released on lifetime in Jan 2022. Her fans and friends always admire her for changing her looks and personality and showing a new face, according to the script and character and nailing it.

What’s coming?

on May 15, 2022 at the Beverly Hilton Hotel Both Vivica A. Fox and Camille Calvin appeared on the red carpet at the Pink Pump Affairs. Looking like both of them are on the same page. Vivica A. Fox has produced many cheer films for lifetime and now again has worked as the executive director of six new cheers films, including “The wrong cheer Captain,” “Killer Cheer,” “Pom Poms and Payback,” “Deadly Cheers,” “Cheer for Your Life,” and “Webcam Cheerleaders.”

Deadly Cheers

Camille Calvin plays the role of Brianna in the Deadly Cheers movie, a single mom who is excited to be the new assistant principal of the High School in the film. Things get worse when a cheerleader accidentally dies, and then the coach wants to save his reputation even by sacrificing all the other cheerleaders. This is a dramatic and suspenseful film.

The Pink Pump Affairs

They both attended the pink pump affairs to support the event and boost women’s empowerment. A pink pump affair is an event that has taken place in Los Angeles every year for the last fourteen years. It is a gathering of influencers and women entrepreneurs who are invited to attend the event for the purpose of empowering women and promoting gender equality. The Pink Pump Affair aims to create a space where women can come together and share their stories, struggles, and success stories with one another.

Who knows!!!

As Vivica A. Fox has been producing various films for a lifetime. Camille Calvin recently played a leading role in “Deadly cheers” inspiring the audience and industry. They might be looking forward to having another collaboration in the future.

###

Media contact:

Guzman Communications
Deborah M. Guzman
GuzmanMDeborah@gmail.com
626-708-2939

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Wacky Independent Comedy Romp “Stroke of Luck” Goes Global at Cannes

Lenox, MA, 2022-May-12 — /EPR INTERNET NEWS/ — Christian Frelinghuysen‘s directorial debut “Stroke of Luck,” is a quirky romantic comedy romp about a screw-up kid from the city falling in love with a country girl, all while getting caught up in a bizarre crime ring involving a talking horse and an evil rock star. Inspired by the works of Judd Apatow (Trainwreck, 40 Year-old Virgin), the film champions love, solves the crime, saves the farm, gets the girl and redeems relationships through a series of unpredictable events and unexpected characters.

“Stroke of Luck” will make its international launch for Cannes’ Online Market with sales being handled by Terese Linden Kohn’s TALK Global Media.

“Stroke of Luck” world premiered at the Calgary Independent Film Festival, where it won ‘Best Comedy Film.’ Since then the film has been racking up festival prizes and audience awards across the globe including ‘Best Cast’ at the Vesuvius International Film Festival, ‘Best Feature Script’ at Toronto Independent Film Festival, as well as ‘Best International Film’. At the Los Angeles Independent Film Festival alone ‘Stroke of Luck’ swept in 5 awards: ‘Best Producer,’ ‘Best Feature Director,’ ‘Best Editing,’ ‘Best Original Score,’ and ‘Best Cinematography’. Others include ‘Best Feature Film,‘ Mahattanhenge Film Awards, ‘Best Comedy Nominee,’ Lit Laughs International Comedy Film Festival (London), ‘Official Selection’ at Dublin International Comedy Film Festival and Fargo Fantastic Film Festivals.

Terese Linden Kohn, TALK Global Media, notes “now is a great time to offer the international marketplace an opportunity to acquire a film that just wants to have some fun. And who doesn’t love a talking horse!”

SYNOPSIS:
Young Nathan (Kyle Derosiers) has pulled a damaging prank at his school in the city and is sent to his father’s farm to work it off. But Nathan finds much more than he bargained for when he gets there, including Sarah, (Sara Ball) a very charming, independent farm hand, a bizarre crime ring, and a horse that only he can hear talk. Featuring a great cast including Patty Guggenheim (Florida Girls), and John Popper (lead singer of the band Blues Traveler). Directed and co-authored by first-time feature filmmaker, Christian Frelinghuysen. Produced by Mark Farrell (Curb Your Enthusiasm, Z Rock). Shot entirely in the Berkshires of Western Massachusetts.

TRAILER: https://vimeo.com/707007176

Where to follow the film and its journey:
Website: https://www.StrokeOfLuckMovie.com
Facebook: https://www.facebook.com/Stroke-of-Luck-106598211716346
Instagram: https://www.instagram.com/stroke_of_luck_movie/

Sales Contact:
Terese Linden Kohn
TALK Global Media
Terese@TALKglobalMedia.com
www.TALKglobalMedia.com
Facebook: @TALKglobalMedia/
Instagram: @TALKglobalMedia

Media Contact:
Terri See, Media Producer
Email: iamTerriSee@gmail.com
+1.413.854.5523

 

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SEO Competitor Analysis and Its Benefits

Leeds, UK, 2022-May-09 — /EPR INTERNET NEWS/ — The key to success in any line of work is knowing the competition. The more business owners know about the other guys in the same market, the easier it will be to stay ahead and the more advantages they will gain. The web is the most popular option people turn to when they want to boost their success and SEO competitor analysis can provide the tools to know the competition.

The Change People Have to Make the Most of

Traditional businesses and ‘mom and pop’ stores will always have their place in the world, but they will always be limited by their capacities when it comes to growing. They will do their best to maintain their livelihood and they will keep serving clients on the local market, but expansion is out of the question from the start unless they have a little bit of help to achieve their goals.

One of the main problems people are facing is making changes. When they have a certain idea in mind and they are used to conducting their activity in a certain way, it is hard to convince them there is a better option for the same thing. Even so, they have to know they must do something if they want to improve their business and the online world is the first step they should take for it.

The Web – the Environment Any Business Is Able to Thrive

Every business is unique in its own way, but most of them want to take things to the next level. When it comes to joining the online business world, company owners have a few directions they can choose. It is important to make the most of what the web has to offer and this is why they must build the online presence that will lead to the benefits they are interested in from the start.

Building a site is the first step, but it must be chosen with great care. One of the options is to go for a presentation site where details are shared about the brand, the activity of the company and how it can benefit its clients. This can raise interest about what the business has to offer and the potential clients will get in touch so they can find out more about the solutions they have at hand.

Another option would be to build an ecommerce site to sell goods over the web. This is becoming one of the most popular solutions to shop for just about any item from groceries to heavy duty equipment. No matter what they are selling, the web is going to provide access to a much wider market, it eliminates boundaries and it helps bridge the gap between the suppliers and the clients.

Search Engine Optimization – the Next Step in the Online World

Achieving success over the web may be easier than the traditional solutions, but it is still a long and difficult process. Once the company website is up and running, it is important to focus on making it more popular. Search engines are the first tools people use to find what they seek and this is why the web presence of a business must be optimized for the algorithm of search engines.

A site is more popular when it has a lot of visitors, but the number of visitors increases when the site is ranked better in search engine queries. There are quite a few solutions companies can used to attract more visitors to their website, but it is important to get quality traffic that can be turned into paying customers. This is why it is important to get in touch with a SEO expert for this.

SEO Competitor Analysis Can Improve the Online Approach

Making the company site more popular is indeed important, but keeping up to date with all the moves of the competition can provide an edge. Most companies turn to the web to achieve the goals they have in mind and some do it better than others. A company can learn more about what it takes to make it online by studying its competition and https://www.link-building-strategies.com/seo-analysis/ can help.

At first it may seem like cheating, but there are no secrets that will be stolen in the process. An expert can perform a SEO competitor analysis on a site to find out more about its course over the web and the stages it has gone through. This is all public knowledge and it is going to provide details of what happened over the years and the impact those changes made for their website.

The best part about working with an expert when it comes to SEO competitor analysis is that the process can be reverse engineered. This means they can replicate some of the moves made by a successful competitor and apply them to client’s web presence. The more they know about the activity of the competition, the easier it will be to achieve the success they are looking for online.

Working with the Right Experts to Conquer the Online World

It is hard to employ the best SEO experts in the field and keep them on the payroll. If they do not want to invest time and effort for this purpose, they can turn their attention to companies that will provide these services instead. https://www.link-building-strategies.com/why-outsourcing-seo-services-to-gamit-might-be-a-game-changer-for-your-agency/ for thriving businesses and company owners will be able to reap the benefits of their labor faster and with fewer efforts.

A little bit of help can go a long way and people should grab on to any helping hand they can find out there. The world of the web is full of surprises, but it can also be a challenging place for those who do not have the experience to deal with it. This is why people should work with experts that can help them set goals and achieve them. SEO competitor analysis can help them draw a bit of inspiration from the other players to make things easier.

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Sortlist a dressé un tableau comparatif pour déterminer les caractéristiques de chaque pays

BRUSSELS, 15-Feb-2022 — /EPR INTERNET NEWS/ — Quelles sont les caractéristiques qui différencient un pays d’un autre ? Du pays avec le plus grand nombre de startups par habitant au pays avec le plus de micro influenceurs, Sortlist a dressé un tableau comparatif pour déterminer les caractéristiques (parfois clichées) de chaque pays. Un aperçu utile lorsqu’on cherche à s’implanter dans un nouveau marché, ou pour comprendre les différences qui existent entre les différents marchés.

La Belgique : les accros de la technologie

Petit pays et pourtant grandes opportunités ! Lorsqu’on compare les données de la Belgique avec les autres pays par ratio d’habitants, on constate que la Belgique est un acteur clé du monde tech!

Les 6 principales caractéristiques du marché belge

  • Avec 1 start-up par 20 000 habitants, la Belgique a l’un des ratios les plus élevés
  • Les emplois les plus recherchés visent le secteur informatique
  • Bien que seulement 36,9 % de la population ait un compte Instagram, les Belges n’ont pas peur de s’exprimer et d’interagir en ligne. La Belgique a le taux d’engagement le plus élevé sur Instagram, avec 4,8 % des Belges qui interagissent avec les plus grands influenceurs du monde.
  • Les femmes belges sont les plus intéressées par le porno, avec 35% de l’audience belge de Pornhub étant féminine et le terme le plus recherché étant « Lesbienne », contrairement aux autres pays, où il ne figure même pas dans le top 3.
  • Les belges font partie des leaders de l’innovation dans l’UE, avec une croissance de 9 % rien qu’en 2021, aux côtés de la Scandinavie.
  • Selon la FIFA, l’équipe nationale masculine de football belge est actuellement classée numéro 1 mondiale (janvier 2022).

 

Caractéristiques des autres pays analysés et tableau comparatif général

La France, les fashionistas

  • La France est le seul pays à avoir la « Mode » dans son top 5 des sujets les plus tendances sur Instagram
  • Plus de 1 100 projets français dans les secteurs « Vêtements et accessoires » et « Luxe et bijoux » ont été postés sur Sortlist en 2021. En comparaison, les Britanniques n’ont posté que 61 projets.
  • Première nation pour les exportations de parfums, 27,2% de la quantité totale de parfums exportés dans le monde sont français.

L’Allemagne, l’éternelle demoiselle d’honneur

  • Deuxième pays avec le taux de chômage le plus faible (4,3 %)
  • Deuxième pays où le salaire net moyen est le plus élevé
  • Deuxième pays où le nombre total de jeunes entreprises est le plus élevé (2259, soit 1 pour 37 000 habitants).
  • Deuxième pays avec le plus de salles de sports
  • Pays qui engage le plus auprès des nano influenceurs
  • Les allemands passent le moins de temps en ligne, avec seulement 5 heures et 26 minutes par jour.

L’Espagne, les fêtards wannabe

  • Pays avec le taux de chômage le plus élevé de notre liste.
  • Avec 1391 start-ups, le ratio de 0,29 pour 10 000 habitants est plus important qu’en Allemagne (0,26)
  • Pays qui compte le plus grand nombre de faux comptes suivant des influenceurs qui ont plus d’un demi-million de followers.
  • 18,7 % des comptes espagnols suivant des macro-influenceurs et 19,9 % des comptes suivant des méga-influenceurs sur Instagram sont faux.
  • 22/100 meilleures boîtes de nuit du monde sont situées en Espagne.

Les Pays-Bas, les amateurs d’animaux (et de porno !)

  • Pays où le salaire net moyen est le plus élevé (2 611 €) et le taux de chômage le plus faible (4,1 %).
  • Selon Forbes, c’est le quatrième meilleur pays au monde pour les affaires, ce qui en fait le deuxième meilleur pays de notre liste.
  • Avec 27 000 000 d’animaux de compagnie, il y a 10 millions d’animaux de compagnie de plus que d’habitants aux Pays-Bas, le Néerlandais moyen possède 1,5 animal.
  • 10 minutes et 38 secondes, c’est le temps moyen passé par visite sur Pornhub – le plus long de tous les pays analysés.

Émirats arabes unis, le paradis des influenceurs

  • Taux d’emploi le plus élevé (70%)
  • Deuxième taux de création de start-up (1 pour 15 000 habitants) le plus élevé
  • 205 utilisateurs de crypto-monnaies pour 10 000 habitants
  • 66% de la population possède un compte Instagram
  • Plus grand nombre de macro et méga influenceurs, ratio par habitant de 1 macro ou méga influenceur pour 13 000 habitants.

Tableau comparatif général :

Etude à lire via ce lien : sortlist.fr/blog/developpement-international/

A propos de Sortlist
Fondée en Belgique en 2014 pour faciliter les achats B2B dans le secteur du marketing, Sortlist est la plus grande marketplace d’Europe dans le domaine du marketing. La plateforme met les entreprises en contact avec les agences marketing et créatives qui correspondent à leurs besoins. Aujourd’hui, Sortlist possède des succursales dans sept pays.

Contact Presse:
Aline Strouvens, aline@sortlist.com, +33 769 20 38 74

SOURCE: EuropaWire

New service to measure and analyze best practices and competitive differentiators across a broader sample of websites

BOSTON, MA, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Many businesses want to delight customers around the world with a top-notch digital experience in their own language. However, a lack of knowledge and objective insights hampers their ability to convert their intentions into an effective experience and leaves their international customers with a sub-par experience. Now, global organizations can improve the global online customer experience with a new data product by CSA Research, the Localization Intelligence Analyzer, powered by LocHub. The Localization Intelligence Analyzer connects LocHub’s observed and crawled data to the research firm’s historical repository of data and insights; helping companies make strategic decisions that too often have been informed by anecdotal evidence and gut feel.

“LocHub uses the latest analytic and diagnostic software to provide near real-time intelligence. Think of it as a centralized, and user-friendly visual dashboard that offers a localization scoring system and points out errors you can address and remove. It’s as easy as inserting the URL of the website you want to crawl,” comments Rikkert Engels, CEO and founder of LocHub. “CSA Research’s Localization Intelligence Analyzer, powered by LocHub, allows global organizations to benchmark their performance and contextualize it based on a variety of factors to understand where they stand compared to their peers on multiple axes.”

Organizations use the data and analysis from the Localization Intelligence Analyzer powered by LocHub for:

  • Tactical Analysis: Benchmarks such as language or locale support and the depth to which the site has been localized help companies find and fix flaws in their global customer journeys and identify gaps compared to their competitors. These include performance lags, mismatched content, and other common and even exotic problems with multilingual sites.
  • Strategic Decisions: CSA Research can analyze the sequence in which languages have been added and analyze the incremental effect of language support on business objectives over time by correlating results with KPIs and other measures. By connecting that observed and crawled data to the research firm’s historical repository of data and insights, they can help companies make strategic, data-based decisions.

CSA Research is using LocHub’s unmatched crawling capabilities to expand its long-running Global Website Assessment Index and Digital Opportunity services.

“LocHub enhances and accelerates our firm’s ability to measure and analyze best practices and competitive differentiators across a broader sample of websites in today’s customer-focused digital experience,” adds Dr. Arle Lommel, senior analyst at CSA Research. “It broadens the reach of our empirical data that our clients use to inform their strategic decisions concerning market entry and support in global markets.”

Contact CSA Research to find out how to test the Localization Intelligence Analyzer’s capabilities and benchmark your website’s localization effectiveness.

SOURCE: EuropaWire

CDP Industry July 2021 Update: accelerated growth during the pandemic

MILFORD, CT, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects.

CDP vendors listed in previous reports added 6% more employees and 11% more venture funding during the first half of 2021, compared with 1% employment growth and 3% funding growth in the second half of 2020.

In addition, a near-record twenty new CDP vendors were added to the report. These were split about evenly between CDP start-ups and established businesses that added a CDP capability to existing products.

Industry growth is also reflected by a record eight CDP acquisitions and mergers during the period. Most buyers were customer engagement software vendors seeking a CDP to connect siloed components of multi-channel suites.

Growth was especially strong in the Asia Pacific region, whose share of industry vendors grew from 13% one year ago to 17%, share of employment grew from 10% to 14%, and share of funding grew from just 6% to 25%. Europe-based companies fell from 39% to 38% of vendors, from 32% to 28% of employment, and from 14% to 12% of funding over the same period.

The report estimates CDP Industry revenue for 2021 at $1.6 billion. This figure represents revenues for all CDP product sales worldwide, including CDP components within other systems such as marketing suites, message delivery systems, and ecommerce platforms. It does not include related services or in-house customer data system development.

SOURCE: EuropaWire

Fanpictor zal de digitale transformatie van de Koninklijke Belgische Voetbalbond

NIEDERUZWIL, Zwitserland / NEW YORK, NY, Verenigde Staten, 1-Jul-2021 — /EPR INTERNET NEWS/ — De Koninklijke Belgische Voetbalbond (KBVB) heeft een meerjarige samenwerking aangekondigd met Fanpictor, een Zwitsers technologiebedrijf binnen de NOEXIS-groep. Fanpictor zal de digitale transformatie van de vereniging ondersteunen en oplossingen bieden voor het betrekken van fans binnen de onlangs geüpgradede mobiele app voor het UEFA Europees kampioenschap voetbal en daarna. Deze overeenkomst valt samen met de lancering van een nieuwe Fanpictor-sponsoringoplossing voor eigendommen, verenigingen, rechthebbenden en sponsors. Met dit schaalbare end-to-end platform kunnen teams op alle niveaus van de professionele sport geavanceerde technieken en dataverwerking bouwen tegen een toegankelijke prijs.

Samenwerking met de Koninklijke Belgische Voetbalbond
Voortbouwend op de succesvolle samenwerkingen van Fanpictor met grote internationale eigendommen, verenigingen en sponsors uit de sportindustrie, zoals Raiffeisen Bank ZwitserlandCoca-Cola en de National Hockey League (NHL), is deze driejarige overeenkomst met de KBVB (een van de meest vooraanstaande bij UEFA aangesloten verenigingen) een belangrijke mijlpaal voor het bedrijf nu het zijn wereldwijde activiteiten verder uitbreidt.

“Met de KBVB wint Fanpictor een vooruitstrevende klant en versterkt het zijn expansiestrategie. We zijn ervan overtuigd dat de samenwerking met de KBVB en de gezamenlijk ontwikkelde digitale producten een winstgevende en baanbrekende impact zullen hebben op de digitale transformatie van de sportsponsoringindustrie”, aldus Sandro Kälin, oprichter en CEO van NOEXIS AG.

Door het KBVB-partnerschap breidt Fanpictor zijn portfolio van prestigieuze klanten in de sportindustrie uit. Christopher Cheetham, CEO van Fanpictor Inc., zei: “We zijn verheugd om samen te werken met de Koninklijke Belgische Voetbalbond en om hun ‘digital first’-visie tot leven te brengen. Belgische fans behoren tot ‘s werelds meest fanatieke voetbalsupporters en we kijken ernaar uit om de KBVB te helpen met het leveren van nieuwe ervaringen, spannende content en mogelijkheden voor fans om exclusieve prijzen te winnen tijdens en na EURO 2020. De KBVB deelt onze ambitie om te innoveren en we zijn verheugd om te zien wat we samen kunnen bereiken.”

Digitaal sportsponsorplatform
De manier waarop sport wordt geconsumeerd, is in alle leeftijdsgroepen aanzienlijk veranderd en is verschoven naar digitale kanalen. Organisaties moeten nieuwe manieren vinden om waarde te leveren aan belanghebbenden en moeten hun activiteiten snel aanpassen aan een sterk veranderde zakelijke omgeving. Als gevolg hiervan is de digitale transformatie in de sportindustrie versneld, waardoor technologie nu gebruikt wordt om ongekende groeimogelijkheden te ontgrendelen.

Fanpictor biedt een geïntegreerd digitaal platform voor eigendommen, verenigingen, rechthebbenden en sponsors om unieke fanervaringen te creëren en tegelijkertijd diepgaande gedragsinzichten te genereren. Via deze tool krijgen klanten van Fanpictor toegang tot diverse datasets, waardoor ze trends kunnen identificeren, datagestuurde besluitvormingskaders voor marketingactiviteiten kunnen bouwen en nieuwe inkomstenstromen en duurzame bedrijfsmodellen kunnen genereren.

Over Fanpictor
Fanpictor is een Zwitsers technologiebedrijf binnen de NOEXIS-groep dat innovatieve digitale oplossingen ontwikkelt voor eigendommen, verenigingen, rechthebbenden en sponsors. Fanpictor creëert boeiende digitale ervaringen om langdurige verbindingen op te bouwen tussen fans, teams en sponsors. Fanpictor’s geïntegreerde end-to-end fanbetrokkenheids- en sponsorplatform geeft marketing- en creatieve teams de mogelijkheid om unieke campagnes te ontwikkelen en commercieel gevalideerde gegevens te gebruiken om het succes van hun ideeën te meten. Voor meer informatie over digitale sportsponsoring, fan engagement en business intelligence kunt u terecht op https://www.fanpictor.com.

KBVB-app
Meer informatie over de KBVB-app vind je op https://www.rbfa.be/app.

SOURCE: EuropaWire

Fanpictor agevolerà la trasformazione digitale della RBFA

NIEDERUZWIL, Svizzera / NEW YORK, NY, Stati Uniti, 1-Jul-2021 — /EPR INTERNET NEWS/ — La Royal Belgian Football Association (RBFA) ha annunciato una partnership pluriennale con Fanpictor, una società tecnologica svizzera appartenente al gruppo NOEXIS. Fanpictor agevolerà la trasformazione digitale della società sportiva e fornirà soluzioni per il coinvolgimento dei tifosi con la sua app mobile recentemente aggiornata per il Campionato Europeo di Calcio UEFA e oltre. Questo accordo coincide con il lancio di una nuova formula di sponsorizzazione Fanpictor per società sportive, associazioni, titolari di diritti e sponsor. Questa piattaforma scalabile end-to-end consente alle squadre di ogni livello dello sport professionistico di implementare una gestione evoluta di tecnologia e dati a un prezzo accessibile.

Partnership con la Royal Belgian Football Association
Costruito sulla base della proficua collaborazione di Fanpictor con importanti società sportive internazionali, associazioni e sponsor del settore sportivo, come Raiffeisen Bank Switzerland, Coca-Cola e National Hockey League (NHL), questo accordo triennale con la RBFA, una delle associazioni più prestigiose della UEFA, è una significativa pietra miliare per l’azienda che continua a espandere le proprie iniziative a livello globale.

“Con la RBFA, Fanpictor conquista un cliente lungimirante e rafforza la propria strategia di espansione. Siamo convinti che la collaborazione con la RBFA e i prodotti digitali sviluppati congiuntamente avranno un impatto proficuo e pionieristico sulla trasformazione digitale del settore delle sponsorizzazioni sportive”, ha affermato Sandro Kälin, fondatore e AD di NOEXIS AG.

Grazie alla partnership con la RBFA, Fanpictor amplia il proprio elenco di prestigiosi clienti nel settore sportivo. Christopher Cheetham, AD di Fanpictor Inc., ha dichiarato: “Siamo lieti di collaborare con la Royal Belgian Football Association per dare vita alla loro visione “digital first”. I fan belgi sono tra i tifosi di calcio più appassionati al mondo e siamo impazienti di aiutare la RBFA a proporre ai tifosi nuove esperienze, contenuti entusiasmanti e opportunità di vincere premi esclusivi durante e dopo EURO 2020. La RBFA condivide la nostra spinta all’innovazione e aspettiamo con entusiasmo di vedere cosa potremo realizzare insieme”.

Piattaforma di sponsorizzazione sportiva digitale
Con il passaggio ai canali digitali, il modo in cui vengono fruiti gli eventi sportivi è cambiato in modo significativo in tutte le fasce d’età. Le organizzazioni devono trovare nuovi modi per portare profitti agli investitori e adattare le proprie iniziative con rapidità in un mercato profondamente mutato. Di conseguenza, la trasformazione digitale nel settore sportivo ha subito una forte accelerazione e adesso si serve della tecnologia per dare accesso a opportunità di crescita senza precedenti.

Fanpictor offre una piattaforma digitale integrata a società sportive, associazioni, titolari di diritti e sponsor, permettendo loro di proporre ai tifosi delle esperienze esclusive e fornendo al contempo statistiche comportamentali. Con questo strumento i clienti di Fanpictor hanno accesso a diversi insiemi di dati con cui possono identificare tendenze, elaborare strutture decisionali supportate da dati per le attività di marketing e generare nuovi flussi di entrate e modelli di business sostenibili.

Chi siamo Fanpictor
Fanpictor è una società tecnologica svizzera appartenente al gruppo NOEXIS che sviluppa soluzioni digitali innovative per società sportive, associazioni, titolari di diritti e sponsor. Fanpictor sviluppa esperienze digitali coinvolgenti che stabiliscono relazioni a lungo termine tra tifosi, squadre e sponsor. La piattaforma integrata end-to end di Fanpictor per la sponsorizzazione e il coinvolgimento dei tifosi dà ai team di marketing e creativi la possibilità di sviluppare campagne promozionali uniche e di utilizzare dati commercialmente convalidati per misurare il successo delle loro idee. Ulteriori informazioni sulla sponsorizzazione sportiva digitale, sul coinvolgimento dei fan e sulla business intelligence sono disponibili su https://www.fanpictor.com.

App RBFA
Ulteriori informazioni sull’app RBFA sono disponibili su https://www.rbfa.be/app.

SOURCE: EuropaWire

Fanpictor respaldará la transformación digital de la Real Federación Belga de Fútbol

NIEDERUZWIL, Suiza / NUEVA YORK, NY, Estados Unidos, 1-Jul-2021 — /EPR INTERNET NEWS/ — la Real Federación Belga de Fútbol (RFBF) ha anunciado una colaboración de varios años con Fanpictor, empresa de tecnología suiza del grupo NOEXIS. Fanpictor respaldará la transformación digital de la federación y brindará herramientas para la participación de los aficionados en su aplicación móvil recién actualizada para el Campeonato Europeo de Fútbol de la UEFA y otros eventos futuros. Este acuerdo coincide con el lanzamiento de una nueva herramienta de patrocinio de Fanpictor para propiedades, asociaciones, titulares de derechos y patrocinadores. Esta plataforma integral y ampliable permite a equipos de todos los niveles del deporte profesional establecer una tecnología de vanguardia y manejar datos a un precio accesible.

Colaboración con la Real Federación Belga de Fútbol
Tras las exitosas colaboraciones de Fanpictor con importantes propiedades, asociaciones y patrocinadores internacionales del sector deportivo, como el Raiffeisen Bank Switzerland, Coca-Cola y la Liga Nacional de Hockey (NHL), este acuerdo de tres años con la RFBF, una de las asociaciones de miembros más sofisticadas de la UEFA, es un hito importante para la empresa, que sigue ampliando sus operaciones mundiales.

«Con la RFBF, Fanpictor gana un cliente con visión de futuro y fortalece su estrategia de expansión. Estamos convencidos de que la cooperación con la RFBF y los productos digitales desarrollados conjuntamente tendrán un impacto rentable y pionero en la transformación digital del sector del patrocinio deportivo», declaró Sandro Kälin, fundador y director general de NOEXIS AG.

A través de la asociación con la RFBF, Fanpictor amplía su lista de clientes prestigiosos en el sector deportivo. Christopher Cheetham, director general de Fanpictor Inc., declaró: «Estamos encantados de asociarnos con la Real Federación Belga de Fútbol para dar vida a su visión de “lo digital primero”. Los hinchas belgas se encuentran entre los más apasionados del mundo, y esperamos ayudar a la RFBF a ofrecer nuevas experiencias, contenidos emocionantes y oportunidades para que los aficionados ganen premios exclusivos durante y después de la EURO 2020. La RFBF comparte nuestro afán de innovación, y estamos deseando ver lo que podemos lograr juntos».

Plataforma digital de patrocinio deportivo
La forma en la que se consumen los deportes ha cambiado considerablemente en todos los grupos de edad, orientándose hacia los canales digitales. Las organizaciones deben encontrar nuevas formas de ofrecer valor a las partes interesadas y adaptar rápidamente sus operaciones a un entorno empresarial muy cambiado. En consecuencia, la transformación digital se ha acelerado en el sector deportivo, que ahora utiliza la tecnología para generar oportunidades de crecimiento sin precedentes.

Fanpictor ofrece una plataforma digital integrada para que las propiedades, asociaciones, titulares de derechos y patrocinadores puedan crear experiencias únicas para los aficionados, al tiempo que se obtiene información detallada sobre su comportamiento. Con esta herramienta, los clientes de Fanpictor pueden acceder a diversos conjuntos de datos, lo que les permite identificar tendencias, crear esquemas de toma de decisiones basados en datos para las actividades de mercadotecnia y generar nuevas fuentes de ingresos y modelos de negocio sostenibles.

Acerca de Fanpictor
Fanpictor es una empresa de tecnología suiza perteneciente al grupo NOEXIS que desarrolla herramientas digitales innovadoras para propiedades, asociaciones, titulares de derechos y patrocinadores. Fanpictor crea atractivas experiencias digitales para establecer vínculos a largo plazo entre aficionados, equipos y patrocinadores. La plataforma integrada e integral de participación para aficionados y patrocinio de Fanpictor ofrece a los equipos creativos y de mercadotecnia la oportunidad de desarrollar campañas únicas y utilizar datos validados comercialmente para evaluar el éxito de sus ideas. Puede encontrar más información sobre el patrocinio digital de deportes, la participación de los aficionados y la inteligencia empresarial en https://www.fanpictor.com.

Aplicación RBFA
Puede encontrar más información sobre la aplicación RBFA en https://www.rbfa.be/app.

SOURCE: EuropaWire

Fanpictor soutiendra la transformation numérique de La Royal Belgian Football Association

NIEDERUZWIL, Suisse / NEW YORK, États-Unis, 1-Jul-2021 — /EPR INTERNET NEWS/ — La Royal Belgian Football Association (Royal Belgian Football Association, RBFA) a annoncé un partenariat pluriannuel avec Fanpictor, une entreprise technologique suisse appartenant au groupe NOEXIS. Fanpictor soutiendra la transformation numérique de l’association et fournira des solutions d’engagement des fans dans son application mobile récemment mise à niveau pour le Championnat d’Europe de football de l’UEFA, et bien après. Cet accord coïncide avec le lancement d’une nouvelle solution de parrainage Fanpictor pour les propriétés, les associations, les ayants droit et les sponsors. Cette plateforme évolutive de bout en bout permet aux équipes sportives professionnelles de tous niveaux d’accéder à une technologie de pointe et un traitement de données pour un prix accessible.

Partenariat avec la Royal Belgian Football Association
S’appuyant sur les collaborations fructueuses de Fanpictor avec de grandes propriétés internationales, des associations et des sponsors de l’industrie du sport tels que Raiffeisen Bank SuisseCoca-Cola et la National Hockey League (NHL) américaine, cet accord de trois ans avec la RBFA, l’une des fédérations membres les plus expérimentées de l’UEFA, est une étape importante pour l’entreprise en pleine expansion dans ses opérations mondiales.

« Avec la RBFA, Fanpictor gagne un client avant-gardiste et renforce sa stratégie d’expansion. Nous sommes convaincus que la coopération avec la RBFA et les produits numériques développés conjointement exerceront un impact rentable et pionnier sur la transformation numérique de l’industrie du sponsoring sportif », a déclaré Sandro Kälin, fondateur et P.-D.G. de NOEXIS AG.

Grâce au partenariat avec la RBFA, Fanpictor élargit sa liste de clients prestigieux dans l’industrie du sport. Christopher Cheetham, P.-D.G. de Fanpictor Inc., a déclaré : « Nous sommes ravis de nous associer à la Royal Belgian Football Association pour donner vie à leur vision du “tout numérique”. Les supporters belges sont parmi les supporters de football les plus passionnés au monde et nous sommes impatients d’aider la RBFA à offrir aux fans de nouvelles expériences, un contenu passionnant et des opportunités de gagner des prix exclusifs pendant et après l’Euro 2020. La RBFA partage notre volonté d’innover et nous avons hâte de voir ce que nous pouvons accomplir ensemble. »

Plateforme numérique de sponsoring sportif
La façon dont le sport est consommé a considérablement changé dans toutes les tranches d’âge, passant aux canaux numériques. Les organisations doivent trouver de nouvelles façons d’offrir de la valeur aux parties prenantes et adapter rapidement leurs opérations à un environnement commercial en pleine mutation. En conséquence, la transformation numérique s’est accélérée dans l’industrie du sport, qui utilise désormais la technologie pour ouvrir des opportunités de croissance sans précédent.

Fanpictor propose une plateforme numérique intégrée pour les propriétés, les associations, les titulaires de droits et les sponsors afin de créer des expériences uniques pour les fans, tout en générant des informations comportementales approfondies. Grâce à cet outil, les clients de Fanpictor ont accès à divers ensembles de données, leur permettant d’identifier les tendances, de créer des systèmes de prise de décision basés sur ces données pour leurs activités de marketing, et de générer de nouvelles sources de revenus et des modèles commerciaux durables.

À propos de Fanpictor
Fanpictor est une entreprise technologique suisse au sein du groupe NOEXIS qui développe des solutions numériques innovantes pour les propriétés, les associations, les ayants droit et les sponsors. Fanpictor crée des expériences numériques captivantes pour établir des liens à long terme entre les fans, les équipes et les sponsors. La plateforme intégrée d’engagement et de parrainage des fans de bout en bout de Fanpictor offre aux équipes marketing et créatives la possibilité de développer des campagnes uniques et d’utiliser des données validées commercialement pour mesurer le succès de leurs idées. Vous trouverez plus d’informations sur le parrainage sportif numérique, l’engagement des fans et la veille économique sur https://www.fanpictor.com.

Application RBFA
Vous trouverez plus d’informations sur l’application RBFA sur https://www.rbfa.be/app.

SOURCE: EuropaWire

Der Königlich Belgische Fussballverband (RBFA) verkündet eine mehrjährige Partnerschaft mit Fanpictor um die Digitalisierung innerhalb des Verbandes voranzutreiben

Niederuzwil, Schweiz und New York, USA, 1-Jul-2021 — /EPR INTERNET NEWS/ — Der Königlich Belgische Fussballverband (RBFA) verkündet eine mehrjährige Partnerschaft mit Fanpictor, einem Schweizer Technologieunternehmen der NOEXIS Gruppe, um die Digitalisierung innerhalb des Verbandes voranzutreiben. Fanpictor integriert seine bedürfnisspezifischen digitalen Fan-Engagement-Lösungen in die aktualisierte Mobile-App der RBFA für die UEFA Fussball-Europameisterschaft und die Zeit danach. Diese Kooperation erfolgt zeitgleich mit der Lancierung der neuen Digital Sports Sponsorship Platform von Fanpictor für Sportvereine, Verbände, Rechteinhaber und Sponsoren. Die skalierbare digitale End-to-End-Lösung ermöglicht es Teams auf allen Ebenen des professionellen Sports, einen hochmodernen Technologie- und Datenbetrieb zu einem erschwinglichen Preis aufzubauen.

Partnerschaft mit dem Königlich Belgischen Fussballverband
Nach erfolgreichen Kooperationen mit namhaften internationalen Vereinen, Verbänden und Sponsoren aus dem Sportsektor wie Raiffeisen SchweizCoca-Cola und der National Hockey League (NHL), ist der Dreijahresvertrag mit RBFA, einem der fortschrittlichsten Mitgliedsverbände der UEFA, ein bedeutender Meilenstein für Fanpictor bei der globalen Expansion.

«Mit RBFA gewinnt Fanpictor einen vorausdenkenden Kunden und untermauert damit die Expansionsstrategie. Wir sind davon überzeugt, dass die Zusammenarbeit mit RBFA und die gemeinsam entwickelten digitalen Produkte einen gewinnbringenden und zukunftsweisenden Einfluss auf die Digitalisierung der Sportsponsoring-Industrie haben werden», teilt Sandro Kälin, Gründer und CEO der NOEXIS AG, mit.

Durch die Kooperation mit RBFA baut Fanpictor sein Netzwerk an renommierten Kunden im Sportbereich weiter aus. Christopher Cheetham, CEO von Fanpictor Inc., betont: «Wir sind sehr glücklich und stolz, mit dem Königlich Belgischen Fussballverband zu kooperieren und ihre Digital-First-Vision zum Leben zu erwecken. Die belgischen Fussballfans gehören zu den leidenschaftlichsten Fans der Welt. Wir freuen uns deshalb ausserordentlich, RBFA dabei zu unterstützen, ihren Supportern während und nach der EURO 2020 unvergessliche Erlebnisse, massgeschneiderte Inhalte und exklusive Preise zu bieten. RBFA teilt unseren Innovationsdrang und wir sind gespannt, was wir gemeinsam erreichen werden.»

Digital Sports Sponsorship Platform
Die Art und Weise, wie Sport konsumiert wird, hat sich über alle Altersgruppen hinweg stark verändert und sich auf die digitalen Kanäle verlagert. Deshalb müssen neue Wege gefunden werden, um allen Interessensgruppen weiterhin einen Mehrwert zu bieten und die eigenen Prozesse schnell an ein stark verändertes Geschäftsumfeld anzupassen. Infolgedessen schreitet die Digitalisierung in der Sportindustrie in grossen Schritten voran und verschafft Teams, Verbänden, Rechteinhabern und Sponsoren eine enorme Wachstumsmöglichkeit.

Fanpictor bietet eine integrierte digitale Plattform, um einzigartige Fan-Erlebnisse zu schaffen und gleichzeitig aufschlussreiche Insights über das Verhalten und die Präferenzen der Fans zu gewinnen. Mit der Digital Sports Sponsorship Platform erhalten Sportvereine, Verbände, Rechteinhaber und Sponsoren Zugang zu diversen Datensätzen, mit welchen sie Trends erkennen, datengestützte Entscheidungsgrundlagen für Vermarktungsaktivitäten schaffen, neue Einnahmequellen generieren und dadurch ein nachhaltiges Geschäftsmodell entwickeln.

Über Fanpictor
Fanpictor ist ein Schweizer Technologieunternehmen der NOEXIS Gruppe, das innovative digitale Lösungen für Sportvereine, Sportverbände, Rechteinhaber und Sponsoren entwickelt. Fanpictor schafft fesselnde digitale Erlebnisse, um langfristige Verbindungen zwischen Fans, Teams und Sponsoren aufzubauen. Fanpictors integrierte durchgängige Digital Sports Sponsorship Platform gibt Marketing- und Kreativteams die Möglichkeit, einzigartige, massgeschneiderte Kampagnen zu entwickeln und den Erfolg ihrer Ideen mit kommerziell validierten Daten zu messen. Weitere Informationen über digitales Sportsponsoring, Fan Engagement und Business Intelligence finden Sie unter https://www.fanpictor.com.

RBFA App
Weitere Informationen zur RBFA App finden Sie unter https://www.rbfa.be/app.

SOURCE: EuropaWire

Fanpictor to support Royal Belgian Football Association’s digital transformation

NIEDERUZWIL, Switzerland / NEW YORK, NY, United States, 1-Jul-2021 — /EPR INTERNET NEWS/ — The Royal Belgian Football Association (RBFA) has announced a multi-year partnership with Fanpictor, a Swiss technology company within the NOEXIS group. Fanpictor will support the association’s digital transformation and provide fan engagement solutions within its recently upgraded mobile app for the UEFA European Football Championship and beyond. This agreement coincides with the launch of a new Fanpictor sponsorship solution for properties, associations, rights holders and sponsors. This scalable end-to-end platform allows teams at all levels of professional sport to build a cutting-edge technology and data operation at an accessible price point.

Partnership with Royal Belgian Football Association
Building on Fanpictor’s successful collaborations with major international properties, associations and sponsors from the sports industry, such as Raiffeisen Bank SwitzerlandCoca-Cola and the National Hockey League (NHL), this three-year agreement with the RBFA, one of UEFA’s most sophisticated member associations, is a significant milestone for the company as it continues to expand its global operations.

“With RBFA, Fanpictor wins a forward-thinking customer and strengthens its expansion strategy. We are convinced that the cooperation with RBFA and the jointly developed digital products will have a profitable and pioneering impact on the digital transformation of the sports sponsorship industry“ said Sandro Kälin, founder and CEO of NOEXIS AG.

Through the RBFA partnership, Fanpictor expands its roster of prestigious customers in the sports industry. Christopher Cheetham, CEO of Fanpictor Inc., said: “We are delighted to partner with the Royal Belgian Football Association to bring their ‘digital first’ vision to life. Belgian fans are among the world’s most passionate football supporters and we look forward to helping the RBFA deliver new experiences, exciting content, and opportunities for fans to win exclusive prizes during and after EURO 2020. The RBFA shares our drive to innovate, and we are excited to see what we can accomplish together.”

Digital Sports Sponsorship Platform
The way sports are consumed has changed significantly across all age groups, shifting to digital channels. Organizations have to find new ways to deliver value to stakeholders and quickly adapt their operations to a much-changed business environment. As a result, digital transformation has accelerated in the sports industry, which is now using technology to unlock unprecedented opportunities for growth.

Fanpictor offers an integrated digital platform for properties, associations, rights holders and sponsors to create unique fan experiences, while generating in-depth behavioral insights. Through this tool Fanpictor’s clients gain access to diverse data sets, enabling them to identify trends, build data-driven decision-making frameworks for marketing activities, and generate new revenue streams and sustainable business models.

About Fanpictor
Fanpictor is a Swiss technology company within the NOEXIS group that develops innovative digital solutions for properties, associations, rights holders and sponsors. Fanpictor creates captivating digital experiences to build long-term connections between fans, teams and sponsors. Fanpictor’s integrated end-to-end fan engagement and sponsorship platform, gives marketing and creative teams the opportunity to develop unique campaigns and to use commercially validated data to measure the success of their ideas. More information about digital sports sponsorship, fan engagement and business intelligence can be found at https://www.fanpictor.com.

RBFA App
More information about the RBFA App can be found at https://www.rbfa.be/app.

SOURCE: EuropaWire