Category Archives: Web Marketing

Simplify Content: Agencija na daljinu specijalizirana za istraživanje tržišta, izradu i implementaciju strategije sadržaja

ZAGREB, 5-Sep-2022 — /EPR INTERNET NEWS/ — Simplify Content agencija sastoji se od dva mlada i inovativna člana, Ivana Jajića i Braslava Bradića. Ivan je uz svoje prethodno iskustvo u nekoliko industrija i područja poput revenue managementa, product Management i kontrolinga stekao relevantna iskustva potrebna za kreiranje strategije i sadržaja. Također, Ivan je autor nekoliko znanstvenih radova, većinom u područjima digitalne ekonomije, rudarenju podataka i primjeni umjetne inteligencije. Njegovi radovi objavljeni su u svjetski poznatoj bazi sažetaka i citata Scopus te najvećoj svjetskoj tehničkoj organizaciji posvećene unapređenju tehnologije za dobrobit čovječanstva – Instituta inženjera elektrotehnike i elektronike (IEEE). Svojim kontinuiranim radom i dodatnom edukacijom položio je i certifikate Hubspot Academya u području Content i Inbound Marketinga kao i Braslav. Braslav je s druge strane stručnjak u području kreativnih industrija. Niz godina kreira Facebook oglase za više klijenata dok video oglase radi i ispred i iza kamere. Njegov film “Jutro” uvršten je na program ovogodišnjeg filmskog festivala u Požegi. Radom u medijima oplemenjuje stečene kompetencije u marketingu i oglašavanju s naglaskom na društvene mreže. Dugi niz godina je i poduzetnik u turizmu i zabavi. 11 puta zaredom dobiva priznanje “Superhost” od Airbnb-a dok ja na Booking.comu također među najbolje ocijenjenim iznajmljivačima. Cijelo vrijeme unapređuje svoja znanja od ITHAS akademije u turizmu do Penn Stateu i HarvardX-u gdje polaže različite kolegije. Interesom za marketing i poduzetništvo u kulturi i umjetnosti piše znanstveni rad s docenticom s Ekonomskog fakulteta.

Oba člana Simplify Contenta imaju osim navedenog iskustva i završene diplomske studije. Ivan je završio diplomski studij Poslovne administracije sa specijalizacijom u Financijskom managementu s Vrije Universiteit Amsterdam dok je Braslav završio diplomski studij Poslovne ekonomije smjer Marketing na Ekonomskom fakultetu u Zagrebu. Oba su završila preddiplomski studij poslovne ekonomije na engleskom jeziku Bachelor Degree in Business (BDiB) koji je nositelj EPAS akreditacije za izvrsnost studijskog programa, a sam Ekonomski fakultet u Zagrebu prestižnih AACSB i EQUIS akreditacija.

Simplify Content može Vam pomoći u kreiranju SEO sadržaja na Vašim Internet stranicama i implementirati Content Marketing strategiju potrebnu za kontinuirano prisustvo u digitalnom svijetu. Postavljanje SMART ciljeva i kreiranje strategije Vašeg poduzeća prvi je korak u postavljanju Pillar postova na društvene mreže te ostale platforme kao i kasnije re-objavljivanje istih uz male modifikacije. Content marketing kojim se Simplify Content bavi isključivo je organski što znači da kreiramo isključivo vlastiti sadržaj koji ima svoju SEO snagu te ga repozicioniramo prema potrebi na drugim platformama. Istraživanje tržišta, kreiranje SMART ciljeva, pisanje blog sadržaja koji rješava problem potencijalnog korisnika ili odgovara na pitanja trenutnog, kreiranje postova na društvenim mrežama, analitika i backlinking su glavne sastavnice naše agencije.

Dobivanje rezultata organskim načinom privlačenja korisnika dugotrajan je proces, no i jedini koji ostaje dugoročno! Plaćeni oglasi će u kratkom vremenu možda doprinijeti popularizaciji Vašeg poduzeća, no isti čim se dodijeljena sredstva potroše nestaju kao i ukupan reach Vašeg poduzeća. Dugoročni uspjeh je upitan, dok se od Vas traži kontinuirano investiranje u plaćene oglase.

Upravo zato obratite se nama kako bi zajedno s Vašim marketinškim i prodajnim odjelom usuglasili najbolju strategiju za Vaše poduzeće. Dogovorite s nama online sastanak i pročitajte više o Simplify Contentu ukoliko smatrate da Vaše poduzeće treba dugoročan trag kroz organski Content marketing u digitalnom svijetu, što svakako preporučujemo.

Simplify Content

Agencija na daljinu specijalizirana za istraživanje tržišta, izradu i implementaciju strategije sadržaja. Praktično i akademsko iskustvo u istraživanju tržišta putem Internet upitnika i drugih metoda čini nas drugačijima. Ako je potrebno, provodimo statističku analizu podataka ankete kako bismo istražili razine značajnosti. Stoga kombiniramo oba svijeta – strategiju sadržaja potkrijepljenu podacima. Cilj nam je prikupiti informacije i od Vas (našeg klijenta) i od Vaših potencijalnih kupaca kombinirajući ih u strategiju Content marketinga. Zatim transformiramo tu strategiju u dijelove za svaki kanal kojem ćemo pridonijeti u stalnoj suradnji s vama. Analitičko izvješćivanje i analiza svake implementirane Content marketing odluke radi se kako bismo bili sigurni da idemo u pravom smjeru. Ciljamo na dugoročne rezultate jer oni su ti koji traju!

Više o nama saznajte na – https://www.simplifycontent.com/

Report: Strong 1H 2022 for the Customer Data Platform Industry, slowdown in funding and acquisitions

MILFORD, CT, United States, 25-Jul-2022 — /EPR INTERNET NEWS/ — The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute’s latest Industry Update report. Total employment grew by 2,494, the largest increase on record. However, a slowdown in funding and acquisitions may indicate investors are becoming more cautious about the industry.

The semi-annual report found that growth was strongest among the industry’s largest vendors, with the top 25% expanding employment by 13%. Remaining vendors grew an average of 4%. New entrants were also concentrated among large firms, with five of the eleven having more than 1,000 employees. These are established firms that have added CDP capabilities to existing campaign and delivery products.

The addition of new vendors with campaign and delivery capabilities reflects the continued preponderance of this group. Campaign and delivery CDPs now account for 68% of vendors (up 1% vs the previous report), 75% of employees (up 3%) and 75% of funding (up 8%).

Investment fell compared to previous periods, which may represent a market adjustment following strong acceleration early in the pandemic. The number of events over $50 million in particular dropped from five in the second half of 2021 to just one in the first half of 2022. Apart from the one large event, there were six other fundings that totaled $38 million. The only acquisition this period was BlueConic selling a majority stake to Vista Equity Partners.

“This report shows an intriguing divergence between strong user demand for CDPs, as evidenced by employment growth and new entrants, and emerging caution among investors,” commented report author David Raab. “Fortunately, major industry vendors have assembled ample financial reserves during previous periods, so we expect the funding slowdown will not limit their ability to finance future growth.”

About the Report
The CDP Industry Update Report provides detailed information on CDP vendors, employment, and funding broken by CDP type, location, founding year, and more. It includes five years of historical data collected at six-month intervals. The report can be downloaded for free at https://www.cdpinstitute.org/resources/industry-update-july-2022/.

About the Customer Data Platform Institute
The Customer Data Platform Institute is a vendor-neutral organization that educates marketers and technologists about customer data management. The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.” They are the only types of packaged software specifically designed to create and share a complete view of each customer.
For more information, visit www.cdpinstitute.org.

SOURCE: EuropaWire

World Famous Fragrances Now Within Reach on Redesigned Website

Southfield, Michigan, USA, 2022-May-24 — /EPR INTERNET  NEWS/ — European Perfumes and their website developers at Precept Partners have launched an all-new website focused on providing easy access to the highest quality women’s perfumes, men’s cologne, unisex fragrances, essential oils, bath and body care, aromatherapy and home fragrance products inspired by some of the trending world’s leading brands as well as its own prestige fragrance collection.

Jeffrey Antisdel, Chief Technology Officer at Precept Partners said, “The new European Perfumes website offers layered navigation options, advanced site search, multiple bottling options for perfumes and colognes, a unisex category of fragrances, easy single step check out, encrypted secure page protocol on site wide basis, plus multiple credit card payment options.”

About European Perfumes:

Founded in 1998, European Perfumes is committed to the satisfaction of its member customers with information and services providing hundreds of affordable perfumes, colognes, fragrances, essential oils, personal care, and aromatherapy products inspired by well-known brands.

The company’s perfume oils are professionally crafted and matured. All fragrance products are International Fragrance Association (IFRA) standards compliant, free of undesirable chemicals such as phthalates, stearates and parabens so customers can enjoy their fragrance with confidence. European Perfumes guarantees that no animal testing is utilized in any of its products, and as such, all products are cruelty free.

European Perfumes keeps serving thousands of delighted customer members at its Southfield Michigan location, and online at: www.EuropeanPerfumes.com.

About Precept Partners:

Established in 2003, Precept Partners provides Internet strategies, website design, development and online marketing and security services to clients in e-commerce, manufacturing, healthcare, technology, the arts, and not-for-profit sectors. Recognition for their work includes coverage in The Wall Street Journal, BusinessWeek, NPR, and Inc magazine, with client awards that include the Inc 500, the Internet Retailer 500, the Hot 100 Best Retail Websites award, a Webby award and many others. More at: www.PreceptPartners.com.

Via EPR Network
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Lifetime producer Vivica A. Fox spotted with actress Camille Calvin

Los Angeles, CA , USA, 2022-May-23 — /EPR INTERNET NEWS/ — Is there a new project in the works? Vivica A. Fox is an American actress, businesswoman, and international brand. She has been involved in the entertainment industry since 1983. She has been called “the most successful black woman in Hollywood.” She has starred in films like “Kill Bill: Volume 1”, “Kill Bill: Volume 2”, “Independence Day” and “Kingdom Come.” She is also a supporter of women’s empowerment and has been a part of many campaigns to promote female entrepreneurship.

Camille Calvin is a multitalented actress and a new comer to the industry who has proven her abilities through her versatile roles in numerous films and T.V shows. Camille Calvin played the leading role in the cheer movie, Deadly Cheers, released on lifetime in Jan 2022. Her fans and friends always admire her for changing her looks and personality and showing a new face, according to the script and character and nailing it.

What’s coming?

on May 15, 2022 at the Beverly Hilton Hotel Both Vivica A. Fox and Camille Calvin appeared on the red carpet at the Pink Pump Affairs. Looking like both of them are on the same page. Vivica A. Fox has produced many cheer films for lifetime and now again has worked as the executive director of six new cheers films, including “The wrong cheer Captain,” “Killer Cheer,” “Pom Poms and Payback,” “Deadly Cheers,” “Cheer for Your Life,” and “Webcam Cheerleaders.”

Deadly Cheers

Camille Calvin plays the role of Brianna in the Deadly Cheers movie, a single mom who is excited to be the new assistant principal of the High School in the film. Things get worse when a cheerleader accidentally dies, and then the coach wants to save his reputation even by sacrificing all the other cheerleaders. This is a dramatic and suspenseful film.

The Pink Pump Affairs

They both attended the pink pump affairs to support the event and boost women’s empowerment. A pink pump affair is an event that has taken place in Los Angeles every year for the last fourteen years. It is a gathering of influencers and women entrepreneurs who are invited to attend the event for the purpose of empowering women and promoting gender equality. The Pink Pump Affair aims to create a space where women can come together and share their stories, struggles, and success stories with one another.

Who knows!!!

As Vivica A. Fox has been producing various films for a lifetime. Camille Calvin recently played a leading role in “Deadly cheers” inspiring the audience and industry. They might be looking forward to having another collaboration in the future.

###

Media contact:

Guzman Communications
Deborah M. Guzman
GuzmanMDeborah@gmail.com
626-708-2939

Via EPR Network
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Wacky Independent Comedy Romp “Stroke of Luck” Goes Global at Cannes

Lenox, MA, 2022-May-12 — /EPR INTERNET NEWS/ — Christian Frelinghuysen‘s directorial debut “Stroke of Luck,” is a quirky romantic comedy romp about a screw-up kid from the city falling in love with a country girl, all while getting caught up in a bizarre crime ring involving a talking horse and an evil rock star. Inspired by the works of Judd Apatow (Trainwreck, 40 Year-old Virgin), the film champions love, solves the crime, saves the farm, gets the girl and redeems relationships through a series of unpredictable events and unexpected characters.

“Stroke of Luck” will make its international launch for Cannes’ Online Market with sales being handled by Terese Linden Kohn’s TALK Global Media.

“Stroke of Luck” world premiered at the Calgary Independent Film Festival, where it won ‘Best Comedy Film.’ Since then the film has been racking up festival prizes and audience awards across the globe including ‘Best Cast’ at the Vesuvius International Film Festival, ‘Best Feature Script’ at Toronto Independent Film Festival, as well as ‘Best International Film’. At the Los Angeles Independent Film Festival alone ‘Stroke of Luck’ swept in 5 awards: ‘Best Producer,’ ‘Best Feature Director,’ ‘Best Editing,’ ‘Best Original Score,’ and ‘Best Cinematography’. Others include ‘Best Feature Film,‘ Mahattanhenge Film Awards, ‘Best Comedy Nominee,’ Lit Laughs International Comedy Film Festival (London), ‘Official Selection’ at Dublin International Comedy Film Festival and Fargo Fantastic Film Festivals.

Terese Linden Kohn, TALK Global Media, notes “now is a great time to offer the international marketplace an opportunity to acquire a film that just wants to have some fun. And who doesn’t love a talking horse!”

SYNOPSIS:
Young Nathan (Kyle Derosiers) has pulled a damaging prank at his school in the city and is sent to his father’s farm to work it off. But Nathan finds much more than he bargained for when he gets there, including Sarah, (Sara Ball) a very charming, independent farm hand, a bizarre crime ring, and a horse that only he can hear talk. Featuring a great cast including Patty Guggenheim (Florida Girls), and John Popper (lead singer of the band Blues Traveler). Directed and co-authored by first-time feature filmmaker, Christian Frelinghuysen. Produced by Mark Farrell (Curb Your Enthusiasm, Z Rock). Shot entirely in the Berkshires of Western Massachusetts.

TRAILER: https://vimeo.com/707007176

Where to follow the film and its journey:
Website: https://www.StrokeOfLuckMovie.com
Facebook: https://www.facebook.com/Stroke-of-Luck-106598211716346
Instagram: https://www.instagram.com/stroke_of_luck_movie/

Sales Contact:
Terese Linden Kohn
TALK Global Media
Terese@TALKglobalMedia.com
www.TALKglobalMedia.com
Facebook: @TALKglobalMedia/
Instagram: @TALKglobalMedia

Media Contact:
Terri See, Media Producer
Email: iamTerriSee@gmail.com
+1.413.854.5523

 

Via EPR Network
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SEO Competitor Analysis and Its Benefits

Leeds, UK, 2022-May-09 — /EPR INTERNET NEWS/ — The key to success in any line of work is knowing the competition. The more business owners know about the other guys in the same market, the easier it will be to stay ahead and the more advantages they will gain. The web is the most popular option people turn to when they want to boost their success and SEO competitor analysis can provide the tools to know the competition.

The Change People Have to Make the Most of

Traditional businesses and ‘mom and pop’ stores will always have their place in the world, but they will always be limited by their capacities when it comes to growing. They will do their best to maintain their livelihood and they will keep serving clients on the local market, but expansion is out of the question from the start unless they have a little bit of help to achieve their goals.

One of the main problems people are facing is making changes. When they have a certain idea in mind and they are used to conducting their activity in a certain way, it is hard to convince them there is a better option for the same thing. Even so, they have to know they must do something if they want to improve their business and the online world is the first step they should take for it.

The Web – the Environment Any Business Is Able to Thrive

Every business is unique in its own way, but most of them want to take things to the next level. When it comes to joining the online business world, company owners have a few directions they can choose. It is important to make the most of what the web has to offer and this is why they must build the online presence that will lead to the benefits they are interested in from the start.

Building a site is the first step, but it must be chosen with great care. One of the options is to go for a presentation site where details are shared about the brand, the activity of the company and how it can benefit its clients. This can raise interest about what the business has to offer and the potential clients will get in touch so they can find out more about the solutions they have at hand.

Another option would be to build an ecommerce site to sell goods over the web. This is becoming one of the most popular solutions to shop for just about any item from groceries to heavy duty equipment. No matter what they are selling, the web is going to provide access to a much wider market, it eliminates boundaries and it helps bridge the gap between the suppliers and the clients.

Search Engine Optimization – the Next Step in the Online World

Achieving success over the web may be easier than the traditional solutions, but it is still a long and difficult process. Once the company website is up and running, it is important to focus on making it more popular. Search engines are the first tools people use to find what they seek and this is why the web presence of a business must be optimized for the algorithm of search engines.

A site is more popular when it has a lot of visitors, but the number of visitors increases when the site is ranked better in search engine queries. There are quite a few solutions companies can used to attract more visitors to their website, but it is important to get quality traffic that can be turned into paying customers. This is why it is important to get in touch with a SEO expert for this.

SEO Competitor Analysis Can Improve the Online Approach

Making the company site more popular is indeed important, but keeping up to date with all the moves of the competition can provide an edge. Most companies turn to the web to achieve the goals they have in mind and some do it better than others. A company can learn more about what it takes to make it online by studying its competition and https://www.link-building-strategies.com/seo-analysis/ can help.

At first it may seem like cheating, but there are no secrets that will be stolen in the process. An expert can perform a SEO competitor analysis on a site to find out more about its course over the web and the stages it has gone through. This is all public knowledge and it is going to provide details of what happened over the years and the impact those changes made for their website.

The best part about working with an expert when it comes to SEO competitor analysis is that the process can be reverse engineered. This means they can replicate some of the moves made by a successful competitor and apply them to client’s web presence. The more they know about the activity of the competition, the easier it will be to achieve the success they are looking for online.

Working with the Right Experts to Conquer the Online World

It is hard to employ the best SEO experts in the field and keep them on the payroll. If they do not want to invest time and effort for this purpose, they can turn their attention to companies that will provide these services instead. https://www.link-building-strategies.com/why-outsourcing-seo-services-to-gamit-might-be-a-game-changer-for-your-agency/ for thriving businesses and company owners will be able to reap the benefits of their labor faster and with fewer efforts.

A little bit of help can go a long way and people should grab on to any helping hand they can find out there. The world of the web is full of surprises, but it can also be a challenging place for those who do not have the experience to deal with it. This is why people should work with experts that can help them set goals and achieve them. SEO competitor analysis can help them draw a bit of inspiration from the other players to make things easier.

Via EPR Network
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Sortlist a dressé un tableau comparatif pour déterminer les caractéristiques de chaque pays

BRUSSELS, 15-Feb-2022 — /EPR INTERNET NEWS/ — Quelles sont les caractéristiques qui différencient un pays d’un autre ? Du pays avec le plus grand nombre de startups par habitant au pays avec le plus de micro influenceurs, Sortlist a dressé un tableau comparatif pour déterminer les caractéristiques (parfois clichées) de chaque pays. Un aperçu utile lorsqu’on cherche à s’implanter dans un nouveau marché, ou pour comprendre les différences qui existent entre les différents marchés.

La Belgique : les accros de la technologie

Petit pays et pourtant grandes opportunités ! Lorsqu’on compare les données de la Belgique avec les autres pays par ratio d’habitants, on constate que la Belgique est un acteur clé du monde tech!

Les 6 principales caractéristiques du marché belge

  • Avec 1 start-up par 20 000 habitants, la Belgique a l’un des ratios les plus élevés
  • Les emplois les plus recherchés visent le secteur informatique
  • Bien que seulement 36,9 % de la population ait un compte Instagram, les Belges n’ont pas peur de s’exprimer et d’interagir en ligne. La Belgique a le taux d’engagement le plus élevé sur Instagram, avec 4,8 % des Belges qui interagissent avec les plus grands influenceurs du monde.
  • Les femmes belges sont les plus intéressées par le porno, avec 35% de l’audience belge de Pornhub étant féminine et le terme le plus recherché étant « Lesbienne », contrairement aux autres pays, où il ne figure même pas dans le top 3.
  • Les belges font partie des leaders de l’innovation dans l’UE, avec une croissance de 9 % rien qu’en 2021, aux côtés de la Scandinavie.
  • Selon la FIFA, l’équipe nationale masculine de football belge est actuellement classée numéro 1 mondiale (janvier 2022).

 

Caractéristiques des autres pays analysés et tableau comparatif général

La France, les fashionistas

  • La France est le seul pays à avoir la « Mode » dans son top 5 des sujets les plus tendances sur Instagram
  • Plus de 1 100 projets français dans les secteurs « Vêtements et accessoires » et « Luxe et bijoux » ont été postés sur Sortlist en 2021. En comparaison, les Britanniques n’ont posté que 61 projets.
  • Première nation pour les exportations de parfums, 27,2% de la quantité totale de parfums exportés dans le monde sont français.

L’Allemagne, l’éternelle demoiselle d’honneur

  • Deuxième pays avec le taux de chômage le plus faible (4,3 %)
  • Deuxième pays où le salaire net moyen est le plus élevé
  • Deuxième pays où le nombre total de jeunes entreprises est le plus élevé (2259, soit 1 pour 37 000 habitants).
  • Deuxième pays avec le plus de salles de sports
  • Pays qui engage le plus auprès des nano influenceurs
  • Les allemands passent le moins de temps en ligne, avec seulement 5 heures et 26 minutes par jour.

L’Espagne, les fêtards wannabe

  • Pays avec le taux de chômage le plus élevé de notre liste.
  • Avec 1391 start-ups, le ratio de 0,29 pour 10 000 habitants est plus important qu’en Allemagne (0,26)
  • Pays qui compte le plus grand nombre de faux comptes suivant des influenceurs qui ont plus d’un demi-million de followers.
  • 18,7 % des comptes espagnols suivant des macro-influenceurs et 19,9 % des comptes suivant des méga-influenceurs sur Instagram sont faux.
  • 22/100 meilleures boîtes de nuit du monde sont situées en Espagne.

Les Pays-Bas, les amateurs d’animaux (et de porno !)

  • Pays où le salaire net moyen est le plus élevé (2 611 €) et le taux de chômage le plus faible (4,1 %).
  • Selon Forbes, c’est le quatrième meilleur pays au monde pour les affaires, ce qui en fait le deuxième meilleur pays de notre liste.
  • Avec 27 000 000 d’animaux de compagnie, il y a 10 millions d’animaux de compagnie de plus que d’habitants aux Pays-Bas, le Néerlandais moyen possède 1,5 animal.
  • 10 minutes et 38 secondes, c’est le temps moyen passé par visite sur Pornhub – le plus long de tous les pays analysés.

Émirats arabes unis, le paradis des influenceurs

  • Taux d’emploi le plus élevé (70%)
  • Deuxième taux de création de start-up (1 pour 15 000 habitants) le plus élevé
  • 205 utilisateurs de crypto-monnaies pour 10 000 habitants
  • 66% de la population possède un compte Instagram
  • Plus grand nombre de macro et méga influenceurs, ratio par habitant de 1 macro ou méga influenceur pour 13 000 habitants.

Tableau comparatif général :

Etude à lire via ce lien : sortlist.fr/blog/developpement-international/

A propos de Sortlist
Fondée en Belgique en 2014 pour faciliter les achats B2B dans le secteur du marketing, Sortlist est la plus grande marketplace d’Europe dans le domaine du marketing. La plateforme met les entreprises en contact avec les agences marketing et créatives qui correspondent à leurs besoins. Aujourd’hui, Sortlist possède des succursales dans sept pays.

Contact Presse:
Aline Strouvens, aline@sortlist.com, +33 769 20 38 74

SOURCE: EuropaWire

New service to measure and analyze best practices and competitive differentiators across a broader sample of websites

BOSTON, MA, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Many businesses want to delight customers around the world with a top-notch digital experience in their own language. However, a lack of knowledge and objective insights hampers their ability to convert their intentions into an effective experience and leaves their international customers with a sub-par experience. Now, global organizations can improve the global online customer experience with a new data product by CSA Research, the Localization Intelligence Analyzer, powered by LocHub. The Localization Intelligence Analyzer connects LocHub’s observed and crawled data to the research firm’s historical repository of data and insights; helping companies make strategic decisions that too often have been informed by anecdotal evidence and gut feel.

“LocHub uses the latest analytic and diagnostic software to provide near real-time intelligence. Think of it as a centralized, and user-friendly visual dashboard that offers a localization scoring system and points out errors you can address and remove. It’s as easy as inserting the URL of the website you want to crawl,” comments Rikkert Engels, CEO and founder of LocHub. “CSA Research’s Localization Intelligence Analyzer, powered by LocHub, allows global organizations to benchmark their performance and contextualize it based on a variety of factors to understand where they stand compared to their peers on multiple axes.”

Organizations use the data and analysis from the Localization Intelligence Analyzer powered by LocHub for:

  • Tactical Analysis: Benchmarks such as language or locale support and the depth to which the site has been localized help companies find and fix flaws in their global customer journeys and identify gaps compared to their competitors. These include performance lags, mismatched content, and other common and even exotic problems with multilingual sites.
  • Strategic Decisions: CSA Research can analyze the sequence in which languages have been added and analyze the incremental effect of language support on business objectives over time by correlating results with KPIs and other measures. By connecting that observed and crawled data to the research firm’s historical repository of data and insights, they can help companies make strategic, data-based decisions.

CSA Research is using LocHub’s unmatched crawling capabilities to expand its long-running Global Website Assessment Index and Digital Opportunity services.

“LocHub enhances and accelerates our firm’s ability to measure and analyze best practices and competitive differentiators across a broader sample of websites in today’s customer-focused digital experience,” adds Dr. Arle Lommel, senior analyst at CSA Research. “It broadens the reach of our empirical data that our clients use to inform their strategic decisions concerning market entry and support in global markets.”

Contact CSA Research to find out how to test the Localization Intelligence Analyzer’s capabilities and benchmark your website’s localization effectiveness.

SOURCE: EuropaWire

CDP Industry July 2021 Update: accelerated growth during the pandemic

MILFORD, CT, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects.

CDP vendors listed in previous reports added 6% more employees and 11% more venture funding during the first half of 2021, compared with 1% employment growth and 3% funding growth in the second half of 2020.

In addition, a near-record twenty new CDP vendors were added to the report. These were split about evenly between CDP start-ups and established businesses that added a CDP capability to existing products.

Industry growth is also reflected by a record eight CDP acquisitions and mergers during the period. Most buyers were customer engagement software vendors seeking a CDP to connect siloed components of multi-channel suites.

Growth was especially strong in the Asia Pacific region, whose share of industry vendors grew from 13% one year ago to 17%, share of employment grew from 10% to 14%, and share of funding grew from just 6% to 25%. Europe-based companies fell from 39% to 38% of vendors, from 32% to 28% of employment, and from 14% to 12% of funding over the same period.

The report estimates CDP Industry revenue for 2021 at $1.6 billion. This figure represents revenues for all CDP product sales worldwide, including CDP components within other systems such as marketing suites, message delivery systems, and ecommerce platforms. It does not include related services or in-house customer data system development.

SOURCE: EuropaWire

Fanpictor zal de digitale transformatie van de Koninklijke Belgische Voetbalbond

NIEDERUZWIL, Zwitserland / NEW YORK, NY, Verenigde Staten, 1-Jul-2021 — /EPR INTERNET NEWS/ — De Koninklijke Belgische Voetbalbond (KBVB) heeft een meerjarige samenwerking aangekondigd met Fanpictor, een Zwitsers technologiebedrijf binnen de NOEXIS-groep. Fanpictor zal de digitale transformatie van de vereniging ondersteunen en oplossingen bieden voor het betrekken van fans binnen de onlangs geüpgradede mobiele app voor het UEFA Europees kampioenschap voetbal en daarna. Deze overeenkomst valt samen met de lancering van een nieuwe Fanpictor-sponsoringoplossing voor eigendommen, verenigingen, rechthebbenden en sponsors. Met dit schaalbare end-to-end platform kunnen teams op alle niveaus van de professionele sport geavanceerde technieken en dataverwerking bouwen tegen een toegankelijke prijs.

Samenwerking met de Koninklijke Belgische Voetbalbond
Voortbouwend op de succesvolle samenwerkingen van Fanpictor met grote internationale eigendommen, verenigingen en sponsors uit de sportindustrie, zoals Raiffeisen Bank ZwitserlandCoca-Cola en de National Hockey League (NHL), is deze driejarige overeenkomst met de KBVB (een van de meest vooraanstaande bij UEFA aangesloten verenigingen) een belangrijke mijlpaal voor het bedrijf nu het zijn wereldwijde activiteiten verder uitbreidt.

“Met de KBVB wint Fanpictor een vooruitstrevende klant en versterkt het zijn expansiestrategie. We zijn ervan overtuigd dat de samenwerking met de KBVB en de gezamenlijk ontwikkelde digitale producten een winstgevende en baanbrekende impact zullen hebben op de digitale transformatie van de sportsponsoringindustrie”, aldus Sandro Kälin, oprichter en CEO van NOEXIS AG.

Door het KBVB-partnerschap breidt Fanpictor zijn portfolio van prestigieuze klanten in de sportindustrie uit. Christopher Cheetham, CEO van Fanpictor Inc., zei: “We zijn verheugd om samen te werken met de Koninklijke Belgische Voetbalbond en om hun ‘digital first’-visie tot leven te brengen. Belgische fans behoren tot ‘s werelds meest fanatieke voetbalsupporters en we kijken ernaar uit om de KBVB te helpen met het leveren van nieuwe ervaringen, spannende content en mogelijkheden voor fans om exclusieve prijzen te winnen tijdens en na EURO 2020. De KBVB deelt onze ambitie om te innoveren en we zijn verheugd om te zien wat we samen kunnen bereiken.”

Digitaal sportsponsorplatform
De manier waarop sport wordt geconsumeerd, is in alle leeftijdsgroepen aanzienlijk veranderd en is verschoven naar digitale kanalen. Organisaties moeten nieuwe manieren vinden om waarde te leveren aan belanghebbenden en moeten hun activiteiten snel aanpassen aan een sterk veranderde zakelijke omgeving. Als gevolg hiervan is de digitale transformatie in de sportindustrie versneld, waardoor technologie nu gebruikt wordt om ongekende groeimogelijkheden te ontgrendelen.

Fanpictor biedt een geïntegreerd digitaal platform voor eigendommen, verenigingen, rechthebbenden en sponsors om unieke fanervaringen te creëren en tegelijkertijd diepgaande gedragsinzichten te genereren. Via deze tool krijgen klanten van Fanpictor toegang tot diverse datasets, waardoor ze trends kunnen identificeren, datagestuurde besluitvormingskaders voor marketingactiviteiten kunnen bouwen en nieuwe inkomstenstromen en duurzame bedrijfsmodellen kunnen genereren.

Over Fanpictor
Fanpictor is een Zwitsers technologiebedrijf binnen de NOEXIS-groep dat innovatieve digitale oplossingen ontwikkelt voor eigendommen, verenigingen, rechthebbenden en sponsors. Fanpictor creëert boeiende digitale ervaringen om langdurige verbindingen op te bouwen tussen fans, teams en sponsors. Fanpictor’s geïntegreerde end-to-end fanbetrokkenheids- en sponsorplatform geeft marketing- en creatieve teams de mogelijkheid om unieke campagnes te ontwikkelen en commercieel gevalideerde gegevens te gebruiken om het succes van hun ideeën te meten. Voor meer informatie over digitale sportsponsoring, fan engagement en business intelligence kunt u terecht op https://www.fanpictor.com.

KBVB-app
Meer informatie over de KBVB-app vind je op https://www.rbfa.be/app.

SOURCE: EuropaWire

Fanpictor agevolerà la trasformazione digitale della RBFA

NIEDERUZWIL, Svizzera / NEW YORK, NY, Stati Uniti, 1-Jul-2021 — /EPR INTERNET NEWS/ — La Royal Belgian Football Association (RBFA) ha annunciato una partnership pluriennale con Fanpictor, una società tecnologica svizzera appartenente al gruppo NOEXIS. Fanpictor agevolerà la trasformazione digitale della società sportiva e fornirà soluzioni per il coinvolgimento dei tifosi con la sua app mobile recentemente aggiornata per il Campionato Europeo di Calcio UEFA e oltre. Questo accordo coincide con il lancio di una nuova formula di sponsorizzazione Fanpictor per società sportive, associazioni, titolari di diritti e sponsor. Questa piattaforma scalabile end-to-end consente alle squadre di ogni livello dello sport professionistico di implementare una gestione evoluta di tecnologia e dati a un prezzo accessibile.

Partnership con la Royal Belgian Football Association
Costruito sulla base della proficua collaborazione di Fanpictor con importanti società sportive internazionali, associazioni e sponsor del settore sportivo, come Raiffeisen Bank Switzerland, Coca-Cola e National Hockey League (NHL), questo accordo triennale con la RBFA, una delle associazioni più prestigiose della UEFA, è una significativa pietra miliare per l’azienda che continua a espandere le proprie iniziative a livello globale.

“Con la RBFA, Fanpictor conquista un cliente lungimirante e rafforza la propria strategia di espansione. Siamo convinti che la collaborazione con la RBFA e i prodotti digitali sviluppati congiuntamente avranno un impatto proficuo e pionieristico sulla trasformazione digitale del settore delle sponsorizzazioni sportive”, ha affermato Sandro Kälin, fondatore e AD di NOEXIS AG.

Grazie alla partnership con la RBFA, Fanpictor amplia il proprio elenco di prestigiosi clienti nel settore sportivo. Christopher Cheetham, AD di Fanpictor Inc., ha dichiarato: “Siamo lieti di collaborare con la Royal Belgian Football Association per dare vita alla loro visione “digital first”. I fan belgi sono tra i tifosi di calcio più appassionati al mondo e siamo impazienti di aiutare la RBFA a proporre ai tifosi nuove esperienze, contenuti entusiasmanti e opportunità di vincere premi esclusivi durante e dopo EURO 2020. La RBFA condivide la nostra spinta all’innovazione e aspettiamo con entusiasmo di vedere cosa potremo realizzare insieme”.

Piattaforma di sponsorizzazione sportiva digitale
Con il passaggio ai canali digitali, il modo in cui vengono fruiti gli eventi sportivi è cambiato in modo significativo in tutte le fasce d’età. Le organizzazioni devono trovare nuovi modi per portare profitti agli investitori e adattare le proprie iniziative con rapidità in un mercato profondamente mutato. Di conseguenza, la trasformazione digitale nel settore sportivo ha subito una forte accelerazione e adesso si serve della tecnologia per dare accesso a opportunità di crescita senza precedenti.

Fanpictor offre una piattaforma digitale integrata a società sportive, associazioni, titolari di diritti e sponsor, permettendo loro di proporre ai tifosi delle esperienze esclusive e fornendo al contempo statistiche comportamentali. Con questo strumento i clienti di Fanpictor hanno accesso a diversi insiemi di dati con cui possono identificare tendenze, elaborare strutture decisionali supportate da dati per le attività di marketing e generare nuovi flussi di entrate e modelli di business sostenibili.

Chi siamo Fanpictor
Fanpictor è una società tecnologica svizzera appartenente al gruppo NOEXIS che sviluppa soluzioni digitali innovative per società sportive, associazioni, titolari di diritti e sponsor. Fanpictor sviluppa esperienze digitali coinvolgenti che stabiliscono relazioni a lungo termine tra tifosi, squadre e sponsor. La piattaforma integrata end-to end di Fanpictor per la sponsorizzazione e il coinvolgimento dei tifosi dà ai team di marketing e creativi la possibilità di sviluppare campagne promozionali uniche e di utilizzare dati commercialmente convalidati per misurare il successo delle loro idee. Ulteriori informazioni sulla sponsorizzazione sportiva digitale, sul coinvolgimento dei fan e sulla business intelligence sono disponibili su https://www.fanpictor.com.

App RBFA
Ulteriori informazioni sull’app RBFA sono disponibili su https://www.rbfa.be/app.

SOURCE: EuropaWire

Fanpictor respaldará la transformación digital de la Real Federación Belga de Fútbol

NIEDERUZWIL, Suiza / NUEVA YORK, NY, Estados Unidos, 1-Jul-2021 — /EPR INTERNET NEWS/ — la Real Federación Belga de Fútbol (RFBF) ha anunciado una colaboración de varios años con Fanpictor, empresa de tecnología suiza del grupo NOEXIS. Fanpictor respaldará la transformación digital de la federación y brindará herramientas para la participación de los aficionados en su aplicación móvil recién actualizada para el Campeonato Europeo de Fútbol de la UEFA y otros eventos futuros. Este acuerdo coincide con el lanzamiento de una nueva herramienta de patrocinio de Fanpictor para propiedades, asociaciones, titulares de derechos y patrocinadores. Esta plataforma integral y ampliable permite a equipos de todos los niveles del deporte profesional establecer una tecnología de vanguardia y manejar datos a un precio accesible.

Colaboración con la Real Federación Belga de Fútbol
Tras las exitosas colaboraciones de Fanpictor con importantes propiedades, asociaciones y patrocinadores internacionales del sector deportivo, como el Raiffeisen Bank Switzerland, Coca-Cola y la Liga Nacional de Hockey (NHL), este acuerdo de tres años con la RFBF, una de las asociaciones de miembros más sofisticadas de la UEFA, es un hito importante para la empresa, que sigue ampliando sus operaciones mundiales.

«Con la RFBF, Fanpictor gana un cliente con visión de futuro y fortalece su estrategia de expansión. Estamos convencidos de que la cooperación con la RFBF y los productos digitales desarrollados conjuntamente tendrán un impacto rentable y pionero en la transformación digital del sector del patrocinio deportivo», declaró Sandro Kälin, fundador y director general de NOEXIS AG.

A través de la asociación con la RFBF, Fanpictor amplía su lista de clientes prestigiosos en el sector deportivo. Christopher Cheetham, director general de Fanpictor Inc., declaró: «Estamos encantados de asociarnos con la Real Federación Belga de Fútbol para dar vida a su visión de “lo digital primero”. Los hinchas belgas se encuentran entre los más apasionados del mundo, y esperamos ayudar a la RFBF a ofrecer nuevas experiencias, contenidos emocionantes y oportunidades para que los aficionados ganen premios exclusivos durante y después de la EURO 2020. La RFBF comparte nuestro afán de innovación, y estamos deseando ver lo que podemos lograr juntos».

Plataforma digital de patrocinio deportivo
La forma en la que se consumen los deportes ha cambiado considerablemente en todos los grupos de edad, orientándose hacia los canales digitales. Las organizaciones deben encontrar nuevas formas de ofrecer valor a las partes interesadas y adaptar rápidamente sus operaciones a un entorno empresarial muy cambiado. En consecuencia, la transformación digital se ha acelerado en el sector deportivo, que ahora utiliza la tecnología para generar oportunidades de crecimiento sin precedentes.

Fanpictor ofrece una plataforma digital integrada para que las propiedades, asociaciones, titulares de derechos y patrocinadores puedan crear experiencias únicas para los aficionados, al tiempo que se obtiene información detallada sobre su comportamiento. Con esta herramienta, los clientes de Fanpictor pueden acceder a diversos conjuntos de datos, lo que les permite identificar tendencias, crear esquemas de toma de decisiones basados en datos para las actividades de mercadotecnia y generar nuevas fuentes de ingresos y modelos de negocio sostenibles.

Acerca de Fanpictor
Fanpictor es una empresa de tecnología suiza perteneciente al grupo NOEXIS que desarrolla herramientas digitales innovadoras para propiedades, asociaciones, titulares de derechos y patrocinadores. Fanpictor crea atractivas experiencias digitales para establecer vínculos a largo plazo entre aficionados, equipos y patrocinadores. La plataforma integrada e integral de participación para aficionados y patrocinio de Fanpictor ofrece a los equipos creativos y de mercadotecnia la oportunidad de desarrollar campañas únicas y utilizar datos validados comercialmente para evaluar el éxito de sus ideas. Puede encontrar más información sobre el patrocinio digital de deportes, la participación de los aficionados y la inteligencia empresarial en https://www.fanpictor.com.

Aplicación RBFA
Puede encontrar más información sobre la aplicación RBFA en https://www.rbfa.be/app.

SOURCE: EuropaWire

Fanpictor soutiendra la transformation numérique de La Royal Belgian Football Association

NIEDERUZWIL, Suisse / NEW YORK, États-Unis, 1-Jul-2021 — /EPR INTERNET NEWS/ — La Royal Belgian Football Association (Royal Belgian Football Association, RBFA) a annoncé un partenariat pluriannuel avec Fanpictor, une entreprise technologique suisse appartenant au groupe NOEXIS. Fanpictor soutiendra la transformation numérique de l’association et fournira des solutions d’engagement des fans dans son application mobile récemment mise à niveau pour le Championnat d’Europe de football de l’UEFA, et bien après. Cet accord coïncide avec le lancement d’une nouvelle solution de parrainage Fanpictor pour les propriétés, les associations, les ayants droit et les sponsors. Cette plateforme évolutive de bout en bout permet aux équipes sportives professionnelles de tous niveaux d’accéder à une technologie de pointe et un traitement de données pour un prix accessible.

Partenariat avec la Royal Belgian Football Association
S’appuyant sur les collaborations fructueuses de Fanpictor avec de grandes propriétés internationales, des associations et des sponsors de l’industrie du sport tels que Raiffeisen Bank SuisseCoca-Cola et la National Hockey League (NHL) américaine, cet accord de trois ans avec la RBFA, l’une des fédérations membres les plus expérimentées de l’UEFA, est une étape importante pour l’entreprise en pleine expansion dans ses opérations mondiales.

« Avec la RBFA, Fanpictor gagne un client avant-gardiste et renforce sa stratégie d’expansion. Nous sommes convaincus que la coopération avec la RBFA et les produits numériques développés conjointement exerceront un impact rentable et pionnier sur la transformation numérique de l’industrie du sponsoring sportif », a déclaré Sandro Kälin, fondateur et P.-D.G. de NOEXIS AG.

Grâce au partenariat avec la RBFA, Fanpictor élargit sa liste de clients prestigieux dans l’industrie du sport. Christopher Cheetham, P.-D.G. de Fanpictor Inc., a déclaré : « Nous sommes ravis de nous associer à la Royal Belgian Football Association pour donner vie à leur vision du “tout numérique”. Les supporters belges sont parmi les supporters de football les plus passionnés au monde et nous sommes impatients d’aider la RBFA à offrir aux fans de nouvelles expériences, un contenu passionnant et des opportunités de gagner des prix exclusifs pendant et après l’Euro 2020. La RBFA partage notre volonté d’innover et nous avons hâte de voir ce que nous pouvons accomplir ensemble. »

Plateforme numérique de sponsoring sportif
La façon dont le sport est consommé a considérablement changé dans toutes les tranches d’âge, passant aux canaux numériques. Les organisations doivent trouver de nouvelles façons d’offrir de la valeur aux parties prenantes et adapter rapidement leurs opérations à un environnement commercial en pleine mutation. En conséquence, la transformation numérique s’est accélérée dans l’industrie du sport, qui utilise désormais la technologie pour ouvrir des opportunités de croissance sans précédent.

Fanpictor propose une plateforme numérique intégrée pour les propriétés, les associations, les titulaires de droits et les sponsors afin de créer des expériences uniques pour les fans, tout en générant des informations comportementales approfondies. Grâce à cet outil, les clients de Fanpictor ont accès à divers ensembles de données, leur permettant d’identifier les tendances, de créer des systèmes de prise de décision basés sur ces données pour leurs activités de marketing, et de générer de nouvelles sources de revenus et des modèles commerciaux durables.

À propos de Fanpictor
Fanpictor est une entreprise technologique suisse au sein du groupe NOEXIS qui développe des solutions numériques innovantes pour les propriétés, les associations, les ayants droit et les sponsors. Fanpictor crée des expériences numériques captivantes pour établir des liens à long terme entre les fans, les équipes et les sponsors. La plateforme intégrée d’engagement et de parrainage des fans de bout en bout de Fanpictor offre aux équipes marketing et créatives la possibilité de développer des campagnes uniques et d’utiliser des données validées commercialement pour mesurer le succès de leurs idées. Vous trouverez plus d’informations sur le parrainage sportif numérique, l’engagement des fans et la veille économique sur https://www.fanpictor.com.

Application RBFA
Vous trouverez plus d’informations sur l’application RBFA sur https://www.rbfa.be/app.

SOURCE: EuropaWire

Der Königlich Belgische Fussballverband (RBFA) verkündet eine mehrjährige Partnerschaft mit Fanpictor um die Digitalisierung innerhalb des Verbandes voranzutreiben

Niederuzwil, Schweiz und New York, USA, 1-Jul-2021 — /EPR INTERNET NEWS/ — Der Königlich Belgische Fussballverband (RBFA) verkündet eine mehrjährige Partnerschaft mit Fanpictor, einem Schweizer Technologieunternehmen der NOEXIS Gruppe, um die Digitalisierung innerhalb des Verbandes voranzutreiben. Fanpictor integriert seine bedürfnisspezifischen digitalen Fan-Engagement-Lösungen in die aktualisierte Mobile-App der RBFA für die UEFA Fussball-Europameisterschaft und die Zeit danach. Diese Kooperation erfolgt zeitgleich mit der Lancierung der neuen Digital Sports Sponsorship Platform von Fanpictor für Sportvereine, Verbände, Rechteinhaber und Sponsoren. Die skalierbare digitale End-to-End-Lösung ermöglicht es Teams auf allen Ebenen des professionellen Sports, einen hochmodernen Technologie- und Datenbetrieb zu einem erschwinglichen Preis aufzubauen.

Partnerschaft mit dem Königlich Belgischen Fussballverband
Nach erfolgreichen Kooperationen mit namhaften internationalen Vereinen, Verbänden und Sponsoren aus dem Sportsektor wie Raiffeisen SchweizCoca-Cola und der National Hockey League (NHL), ist der Dreijahresvertrag mit RBFA, einem der fortschrittlichsten Mitgliedsverbände der UEFA, ein bedeutender Meilenstein für Fanpictor bei der globalen Expansion.

«Mit RBFA gewinnt Fanpictor einen vorausdenkenden Kunden und untermauert damit die Expansionsstrategie. Wir sind davon überzeugt, dass die Zusammenarbeit mit RBFA und die gemeinsam entwickelten digitalen Produkte einen gewinnbringenden und zukunftsweisenden Einfluss auf die Digitalisierung der Sportsponsoring-Industrie haben werden», teilt Sandro Kälin, Gründer und CEO der NOEXIS AG, mit.

Durch die Kooperation mit RBFA baut Fanpictor sein Netzwerk an renommierten Kunden im Sportbereich weiter aus. Christopher Cheetham, CEO von Fanpictor Inc., betont: «Wir sind sehr glücklich und stolz, mit dem Königlich Belgischen Fussballverband zu kooperieren und ihre Digital-First-Vision zum Leben zu erwecken. Die belgischen Fussballfans gehören zu den leidenschaftlichsten Fans der Welt. Wir freuen uns deshalb ausserordentlich, RBFA dabei zu unterstützen, ihren Supportern während und nach der EURO 2020 unvergessliche Erlebnisse, massgeschneiderte Inhalte und exklusive Preise zu bieten. RBFA teilt unseren Innovationsdrang und wir sind gespannt, was wir gemeinsam erreichen werden.»

Digital Sports Sponsorship Platform
Die Art und Weise, wie Sport konsumiert wird, hat sich über alle Altersgruppen hinweg stark verändert und sich auf die digitalen Kanäle verlagert. Deshalb müssen neue Wege gefunden werden, um allen Interessensgruppen weiterhin einen Mehrwert zu bieten und die eigenen Prozesse schnell an ein stark verändertes Geschäftsumfeld anzupassen. Infolgedessen schreitet die Digitalisierung in der Sportindustrie in grossen Schritten voran und verschafft Teams, Verbänden, Rechteinhabern und Sponsoren eine enorme Wachstumsmöglichkeit.

Fanpictor bietet eine integrierte digitale Plattform, um einzigartige Fan-Erlebnisse zu schaffen und gleichzeitig aufschlussreiche Insights über das Verhalten und die Präferenzen der Fans zu gewinnen. Mit der Digital Sports Sponsorship Platform erhalten Sportvereine, Verbände, Rechteinhaber und Sponsoren Zugang zu diversen Datensätzen, mit welchen sie Trends erkennen, datengestützte Entscheidungsgrundlagen für Vermarktungsaktivitäten schaffen, neue Einnahmequellen generieren und dadurch ein nachhaltiges Geschäftsmodell entwickeln.

Über Fanpictor
Fanpictor ist ein Schweizer Technologieunternehmen der NOEXIS Gruppe, das innovative digitale Lösungen für Sportvereine, Sportverbände, Rechteinhaber und Sponsoren entwickelt. Fanpictor schafft fesselnde digitale Erlebnisse, um langfristige Verbindungen zwischen Fans, Teams und Sponsoren aufzubauen. Fanpictors integrierte durchgängige Digital Sports Sponsorship Platform gibt Marketing- und Kreativteams die Möglichkeit, einzigartige, massgeschneiderte Kampagnen zu entwickeln und den Erfolg ihrer Ideen mit kommerziell validierten Daten zu messen. Weitere Informationen über digitales Sportsponsoring, Fan Engagement und Business Intelligence finden Sie unter https://www.fanpictor.com.

RBFA App
Weitere Informationen zur RBFA App finden Sie unter https://www.rbfa.be/app.

SOURCE: EuropaWire

Fanpictor to support Royal Belgian Football Association’s digital transformation

NIEDERUZWIL, Switzerland / NEW YORK, NY, United States, 1-Jul-2021 — /EPR INTERNET NEWS/ — The Royal Belgian Football Association (RBFA) has announced a multi-year partnership with Fanpictor, a Swiss technology company within the NOEXIS group. Fanpictor will support the association’s digital transformation and provide fan engagement solutions within its recently upgraded mobile app for the UEFA European Football Championship and beyond. This agreement coincides with the launch of a new Fanpictor sponsorship solution for properties, associations, rights holders and sponsors. This scalable end-to-end platform allows teams at all levels of professional sport to build a cutting-edge technology and data operation at an accessible price point.

Partnership with Royal Belgian Football Association
Building on Fanpictor’s successful collaborations with major international properties, associations and sponsors from the sports industry, such as Raiffeisen Bank SwitzerlandCoca-Cola and the National Hockey League (NHL), this three-year agreement with the RBFA, one of UEFA’s most sophisticated member associations, is a significant milestone for the company as it continues to expand its global operations.

“With RBFA, Fanpictor wins a forward-thinking customer and strengthens its expansion strategy. We are convinced that the cooperation with RBFA and the jointly developed digital products will have a profitable and pioneering impact on the digital transformation of the sports sponsorship industry“ said Sandro Kälin, founder and CEO of NOEXIS AG.

Through the RBFA partnership, Fanpictor expands its roster of prestigious customers in the sports industry. Christopher Cheetham, CEO of Fanpictor Inc., said: “We are delighted to partner with the Royal Belgian Football Association to bring their ‘digital first’ vision to life. Belgian fans are among the world’s most passionate football supporters and we look forward to helping the RBFA deliver new experiences, exciting content, and opportunities for fans to win exclusive prizes during and after EURO 2020. The RBFA shares our drive to innovate, and we are excited to see what we can accomplish together.”

Digital Sports Sponsorship Platform
The way sports are consumed has changed significantly across all age groups, shifting to digital channels. Organizations have to find new ways to deliver value to stakeholders and quickly adapt their operations to a much-changed business environment. As a result, digital transformation has accelerated in the sports industry, which is now using technology to unlock unprecedented opportunities for growth.

Fanpictor offers an integrated digital platform for properties, associations, rights holders and sponsors to create unique fan experiences, while generating in-depth behavioral insights. Through this tool Fanpictor’s clients gain access to diverse data sets, enabling them to identify trends, build data-driven decision-making frameworks for marketing activities, and generate new revenue streams and sustainable business models.

About Fanpictor
Fanpictor is a Swiss technology company within the NOEXIS group that develops innovative digital solutions for properties, associations, rights holders and sponsors. Fanpictor creates captivating digital experiences to build long-term connections between fans, teams and sponsors. Fanpictor’s integrated end-to-end fan engagement and sponsorship platform, gives marketing and creative teams the opportunity to develop unique campaigns and to use commercially validated data to measure the success of their ideas. More information about digital sports sponsorship, fan engagement and business intelligence can be found at https://www.fanpictor.com.

RBFA App
More information about the RBFA App can be found at https://www.rbfa.be/app.

SOURCE: EuropaWire

New survey on freelancers uncovers unique and untapped growth opportunity for digital service providers

COPENHAGEN, 25-May-2021 — /EPR INTERNET NEWS/ — A new study looking into the business models and strategies of freelancers has revealed a unique and untapped growth opportunity for digital service providers.

Freelancers today represent a growing labour market segment, one which has been heavily boosted by the pandemic. According to Freelancer.com, in Q2 2020, as the pandemic’s first wave raged across Europe and the United States, freelance job openings increased by 25% compared to the first  quarter of 2020. Yet despite freelancers today accounting for 15% of the European labour market and up to 30% of the US labour market, these small business owners remain an untapped resource for SME service providers.

Keen to understand more about the popularity and profitability of this growing sector, SME service provider, Mono Solutions, and trade association, Localogy, conducted a survey in April 2021 of more than 550 freelancers across the United Kingdom, Germany and Sweden, to gather insights into how these professionals operate their businesses and what motivates them to opt out of more secure full-time employment.

The study found that while, for many, the Covid-19 pandemic and associated market changes were behind their career choice, for others, particularly those aged between 18 and 34, the career path is a lifestyle choice. Findings also revealed that, regardless of the reason or the industry in which these freelancers operate, they all have one thing in common; a need to market themselves.

Mie Bilberg, VP Marketing, Mono Solutions, says the study shows 85% of freelancers surveyed have their own website, 61% have their own blog and 38% have an ecommerce store. “Personal branding is especially important for a freelancer, which is why his or her first marketing investment is a website and a blog, both of which require some form of software to develop and run. Interestingly, 62% of freelancers tell us they actively recommend software to their clients, but only 16% of those we surveyed are software resellers themselves.”

Most of the surveyed freelancers who were not diversifying income through software resales, simply didn’t know the opportunity was available.

Mie believes any business selling digital products like websites, online booking, ecommerce or services like, SEO, graphic design or advertisement, should be looking to freelancers as potential clients as well as potential lead generators. “Many freelancers have trusted relationships with their small business customers. As accountants, marketing consultants, graphic designers etc., they are in a strong position to recommend software solutions to their clients. Solution providers should be looking at local freelancers as the influencers they are. It’s time to get to know your freelancers on another level, they could be your key to long-tail growth.”

These findings offer powerful insights into a potentially lucrative form of marketing for software and digital technology providers. To discover more insights from the study and to download the report in full, visit Mono Solution’s website.

SOURCE: EuropaWire

The website of Norwegian lawyer Høgseth DA named Mono Solutions’ top website of 2021

COPENHAGEN, 14-Apr-2021 — /EPR INTERNET NEWS/ — Mono Solutions has named Norwegian lawyer’s Høgseth DA’s website, https://advokathogseth.no, as its top website of 2021.

The site, designed by Norwegian agency, Idium, topped 105 European entries – all  created on the Mono website builder platform – in a competition designed to raise awareness of the power of digital marketing done right.

Each entry was judged for overall customer experience, including page loading speed and intuitive web design and was subject to a conversion and trustworthiness health-check.

Mie Bilberg, VP of Marketing, Mono Solutions, says Idium’s work on Høgseth DA’s website stood out for being easy to navigate and very trustworthy. “The use of authentic pictures throughout added credibility to the business, as well as an opportunity for visitors to the website to make an instant connection. The site’s structure, visual formatting and navigation also made the brand’s content and call to action engaging and accessible.”   

“Idium is one of Norway’s largest website suppliers and has since 2017 had Mono as the primary supplier for its SME offering. We have spent 2020 converting more customers to the Mono platform, in effect reducing the number of platforms and enhancing the value chain internally. At the same time our customers have received a better product.” Says Odd-Geir Folland, CEO, Idium.

With research revealing the average customer decides in 50 milliseconds whether s/he likes a website or not, web designers need to be smart in the way they attract potential customers and address their needs and expectations.

“In a year where websites have been a lifeline for many small business owners, a powerful and user-friendly web presence and ecommerce channel is arguably more important than ever before. I was happy to see the increased quality of websites submitted to this year’s competition. It’s clear from the submissions that more businesses are investing in online business models, either by offering online booking functionality, ecommerce capabilities, or by optimizing pages for lead generation, as is the case of this year’s winning website. No longer is a website simply there to give small business owners an online presence, a website is now a critical revenue stream for small business owners.” says Mie.

With this shift comes a responsibility for digital service providers to enable small business clients with an online business model that offers a safe visiting and trading experience for customers, “Nothing converts like trust and, in 2021, an unsecured website is no longer acceptable. While all of this year’s entries came with recommended security features. In a more general picture of the global website landscape, we do still sadly see many websites lacking basic security features, such as SSL certificates and privacy policy and cookies policy. Designers who build on a Mono platform, can easily enable this with a Mono map module.”

The Mono website builder platform offers small businesses and design agencies white-label website technology to craft engaging, profitable, search and conversion-optimized websites with fast page speed – a top priority for high-performing websites in today’s digital age. Mono Solutions has 80 digital service provider resellers globally, and more than 125,000 small businesses subscribed to its website builder platform, with even more new subscribers joining every month.

Ann-Kristin Haug Lahmidi, Customer journey and Process Manager, Idium, says,

“Receiving such positive feedback on our Mono websites creates an increased positivity around the platform. As employees of Idium we, subsequently, take pride in working with Mono. At the same time, we strive to provide our customers all the opportunities which are present in the platform and utilize us as their advisor and supplier to achieve the goals they have set for their website.”

Find out more about Mono’s 2021 website of the year and Mono’s Best Website Competition. https://www.monosolutions.com/best-website-competition-winner-2021

SOURCE: EuropaWire

Xrysos Odigos to use Mono Solutions platform to help small businesses in Greece

COPENHAGEN, 12-Apr-2021 — /EPR INTERNET NEWS/ — Mono Solutions and Xrysos Odigos have partnered to bring websites and online business models to thousands of small businesses across Greece.

Xrysos Odigos provides turnkey digital marketing services to help small businesses thrive online, being a one-stop-shop for all digital marketing needs.

Xrysos Odigos needed a platform and a partner that could keep up with the newest technology trends and market demands while ensuring their team’s effectiveness to create the best digital experiences for their clients.

We decided to go with the Mono Platform, as the platform is strong within the customer experience. It´s build to please online search engines, thus getting higher rankings for our websites. It’s cost-effective and easy-to-use for small business owners. We are thrilled to have a strong technology partner like Mono Solutions to help us achieve the vision of providing the right digital marketing tools designed specifically for small businesses”, says Maria Spyropoulou, Head of Digital Services at Xrysos Odigos. 

By combining digital marketing services, with best-in-class technology, XO Greece helps small businesses establish themselves online.

We´re thrilled to be the platform of choice for Xrysos Odigos. Mono Solutions is here to empower small businesses with best-in-class marketing technology like website, eCommerce, and other services, this ambition we achieve through a strong partnership with local digital service providers like Xrysos Odigos. With a partnership with Xrysos Odigos, we can serve the needs of small businesses in Greece.”, says Henrik Stampe, CEO at Mono Solutions.

SOURCE: EuropaWire

American Bookies See Soccer’s Popularity Rise

San Jose, Costa Rica, 2021-Feb-25 — /EPR INTERNET NEWS/ — Most U.S. bookmakers understand that after the Super Bowl, they must turn their attention to the NCAA Men’s College Basketball Tournament. After the tournament, pay per head agents concentrate on the NBA and MLB. But because of the coronavirus pandemic, there’s a new revenue opportunity. Soccer’s popularity has continually climbed in the United States. It could break out the way a winning stock does this spring and summer.

FIFA, soccer’s international governing body, usually begins their World Cup Qualifying Tournament two years before the WC. However, because of the pandemic, the organization pushed the UEFA World Cup Qualifying tournament out to 2021 and 2022. The first days of play are on March 24 and 25 this year. Matchday 10, the final days of group play, are on November 16 and 17. But UEFA World Cup Qualifying isn’t the only major tournament happening this spring and summer. The UEFA Champions League is to their Round of 16. The UCL Final happens on May 29.

PayPerHead Product Manager Nate Johnson said sports bettors are the leading cause for the rise in soccer betting action. “In 2020, players looked for other options. The NCAA cancelled the March Madness Tournament, and the NBA and NHL paused their seasons. Not only that, but MLB played a 60-game regular season. Soccer returned to play quicker than any of the U.S. based sports leagues. It also helps that there are so many soccer leagues and soccer matches to choose from.”

U.S. broadcast outlets like Fox Sports 1, NBC Sports, and ESPN have helped introduce American bookies and players to the sport. U.S. sports networks air Champions League, English Premier League, Series A, and Bundesliga matches.“The networks may be the most important reason for the rise in soccer betting action,” Johnson said. “Teams like Manchester City and Man United, two of the most popular soccer teams, both play in the English Premier. Bayern plays in the Bundesliga. NBC’s streaming network, Peacock, shows most EPL games while FS1 showcases Bundesliga teams.”

The action has helped bookies maintain their monthly revenue after football season. But Johnson added a word of caution. “Make no mistake. Soccer has a long way to go before it approaches the action on football, basketball, or baseball. But the rise in betting activity is encouraging. Not only that, new soccer league seasons start at the end of August, and 2022 is a World Cup year. So our bookie software agents have reason to be bullish on soccer betting action. They must be careful about relying too much on it, though.”

Via EPR Network
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Henrik Stampe joins Mono Solutions as the Company’s new CEO

COPENHAGEN, 15-Feb-2021 — /EPR INTERNET NEWS/ — Mono Solutions, part of Bauer Media Group, strengthens its leadership team with the appointment of Henrik Stampe as CEO, effective 15th February 2021.

Henrik will report to Natasha Zharinova, President of Bauer Media Group’s Business Area SME Services. Besides his responsibility for Mono Solutions’s daily operations he will have an additional focus on the commercial teams.

“Henrik has an extensive background in sales and a great understanding for the dynamics of digitally-driven markets. He is a seasoned leader and manager with a results-driven, hands-on attitude and a passion for bringing the best out of people“, says Natasha Zharinova. “I am delighted to welcome him to the team.”

Henrik brings more than 25 years of experience in senior sales and commercial roles in a digital and technology-driven environment, having worked for companies such as the Danish app development agency Nodes, tech giants like Microsoft and IBM and the anti-food-waste start-up Too Good To Go.

“I am honoured and excited to be joining the Mono Solutions team, at a time when marketing technology is the lifeline for most businesses. I look forward to building on the team’s fantastic work so far by continuing to provide our reselling partners and SMEs around the world with outstanding services and a future-proof technology,” says Henrik Stampe.

SOURCE: EuropaWire