PC Net & 85 Under announce the launch of their new brand identities to more effectively communicate their breadth of IT and data security services to the marketplace

PC Net & 85 Under announce the launch of their new brand identities to more effectively communicate their breadth of IT and data security services to the marketplace.

“We’ve been in business for over 20 years in the Springfield market,” said Greg Clift, owner of PC Net/85 Under. “We attribute this success to the fact that we’re always innovating and expanding our services to stay ahead of our customers’ growing needs.”

Because the PC Net and 85 Under companies have a symbiotic relationship, the branded identities needed to family. The result is a clean, powerful branding and icon structure that quickly and easily communicates a comprehensive array of services. “Some clients know us for IT, some as a data center, but not everyone sees the whole picture,” said Clift.

This was an important connection to make with customers since organic growth is important to their company prosperity. For example, a small start-up business may first establish a relationship with PC Net. “We’ll help new businesses solve connectivity, networking and systems,” said Clift. As the company grows, they may tap PC Net’s Pulse IT Management Services to help them manage their growing IT needs. And as they become even larger, the company will need a data center solution to service their back-up and collocation needs. Customers need to know that they can grow without having to deal with multiple IT and data security partners.

To deliver the new image with clarity and impact Clift identified all key branding touch points, from technician apparel and company vehicles to their web site, collateral and presentation materials. An icon language was designed and incorporated to not only reinforce the visual identity but to facilitate site navigation. The new http://www.pcnetinc.net and http://www.85under.com web sites were designed with a content management back-end to facilitate communication between technicians and clients as well as between management and technicians.

The result is a powerful branding system that clearly communicates all that PC Net and 85 Under can offer clients.

PC Net, Inc. has been providing best-in-class IT services to the Springfield community for more than 20 years. The company’s new Pulse IT Management offers growing businesses a cost-effective yet highly responsive way to outsource IT services that feel like they’re in-house. Located in Springfield Underground, 85 Under is a state-of-the-art data center offering data security, backups and collocation services to businesses throughout the country. For more information, contact Greg Clift at (417) 831-1700 or log on to http://www.pcnetinc.net and http://www.85under.com.

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Tracesmart now associate member of the BBA

Cardiff based Tracesmart, leading supplier of asset reunification and identity verification services, has announced it is now a professional associate member of the British Bankers’ Association (BBA). Tracesmart has joined the BBA to gain a deeper insight into the financial sector and share its expert knowledge with the banking community.

Tracesmart currently supplies a wide range of services to the financial sector which are used for a variety of purposes – from specialist tracing and data cleansing services which drive asset reunification campaigns, to electronic identity checks which are used in anti-money laundering and know your customer exercises. Becoming a professional associate member of the BBA will ensure Tracesmart is fully aware of challenges the industry faces and allow the company to share its extensive specialist knowledge. Mike Trezise, Managing Director at Tracesmart, highlighted the company’s long tradition of working with professional organisations,

“We are already members of, and work with, numerous professional bodies to the benefit of both parties – we now hope that in working with the BBA we can continue this practice and expand our knowledge of the banking industry. A better understanding of the sector inevitably allows us to further tailor our service offerings and can only lead to better service provision for our clients.”

In addition to information sharing, the company aims to raise the awareness of the Tracesmart brand in the banking community – the BBA has members all over the globe and its member banks together form the biggest international banking centre on the planet. On welcoming Tracesmart as a professional associate member, Jason Cole, Commercial Director of the BBA, noted the diverse array of companies that support the BBA,

“The BBA is the leading UK banking and financial services trade association and acts on behalf of over 200 members from 60 different countries. We are pleased to welcome Tracesmart as a professional associate member of the BBA. This membership consists of a variety of firms including companies from the legal, accounting, consultancy and technology sectors. All have one thing in common – a desire to participate and share information amongst their peers from the banking community.”

About Tracesmart

Tracesmart Limited was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and people tracing tools to a wide variety of industries. The company’s client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.

About BBA

The BBA is the leading association for the UK banking and financial services sector, speaking for 223 banking members from 60 countries on the full range of UK or international banking issues and engaging with 37 associated professional firms.

About Mike Trezise

Mike Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.

About Jason Cole

Jason Cole is the Commercial Director for the BBA and is responsible for the management of BBA’s commercial services, including marketing, publications, qualifications & training, venue hire and developing and running over 100 conference and seminar programmes annually.

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Avahost, a growing web hosting company has added to the number of affiliate programs that will be made available to its affiliates

AvaHost.net (http://www.avahost.net) , a web hosting company, has expanded the number of its affiliate programs. This ever-growing hosting company has announced the launch of a new program, a program called “Lifetime Recurring Commissions.” Now Avahost affiliates that draw in a new client can enjoy earning 25% of the new client’s payment for the duration of that client’s hosting account.


By naming the new program “Lifetime Recurring Commissions,” the Avahost executives have shown that their new offering belongs in the directory that is posted on Recurring-Commissions.com. The web site lists all of the affiliate programs that promise residual commissions (also known as lifetime commissions).

Now affiliates of Avahost can expect even greater benefits, whenever they guide a new client into the ever-expanding Avahost network. Now those Avahost affiliates can enjoy more than just a commission on the new client’s initial sale. With the launch of its new program, Avahost has promised to give its affiliates a recurring commission, as long as the new client remains an active Avahost partner.

Each small or medium-sized business that chooses to partner with Avahost joins a reliable member of the Web hosting industry. Avahost has furnished support for Web sites since its founding in 2001. Avahost’s original affiliate program promised a single reward of $50 to $100 for each business that was invited to join the Avahost hosting plan.

Now Avahost has committed to providing its affiliates with more than a one-time award. Now Avahost has told its affiliates that it plans to usher in a series of recurring rewards.
In other words, Avahost has given every business an added reason to examine the company’s Web building options.

Any business that cares to take a second look at the company’s sign-up promotions and marketing options should visit http://www.avahost.net

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New major marketing drive from match.com urges singles to kick off the New Year with a visit to match.com rather than just waiting for Cupid and Fate

Match.com, the UK’s biggest online dating site, is set to launch a multimillion pound nationwide advertising push to ring in the New Year. The campaign follows hot on the heels of a successful 2008 in which match.com achieved a brand awareness double that of its nearest competitor.

In 2008 match.com focused on tempting people to try online dating and making it the new natural way to find a partner. For 2009, match.com is focused on further extending its leadership role in the UK through brand differentiation using ROI focused marketing initiatives and an ongoing commitment to product innovation to give members the best possible chance to find love.

The new campaign sees the return of Cupid and Fate in a new role as advocates for the match.com brand. The creative features the lazy, comedic duo realising for the very first time that match.com is doing their jobs too well. The hopelessness of both characters simply amplifies match.com’s strengths and benefits such as; the original Six Month Love Guarantee, the brand new personality test and that there are more single people looking for love on match.com than anywhere else.

The campaign urges singles not to wait for Cupid and Fate and visit match.com instead with half the creative dedicated to promoting match.com’s brand new personality test. Formulated by world renowned anthropologist Dr Helen Fisher the ‘match insights’ test is designed to help members find real love by understanding their personality type.

Jason Stockwood, International MD at match.com commented, “We believe that love is too important to be taken seriously which is why all our campaigns have a sense of humour. The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit match.com instead. There are now hundreds of thousands of match success stories and we’re looking forward to increasing that number in 2009 by providing the best possible experience and making match.com the brand of choice for online dating.”

The new ‘Don’t Wait For Cupid and Fate’ adverts consist of a series of 30″ and 10″ spots which will run across ITV, C4, C5 and satellite channels in heavy weight bursts across the year. The campaign has been developed by match.com’s long-standing creative agency hanft raboy and partners (HRP), with media buying handled by Initiative. The key demographic for the adverts is 25-34 year old women.

Once again up-and-coming actors Glenn Hirst and Spencer Jones play Cupid and Fate respectively and the campaign was directed by Nick Jones, from Another Film Company, known for his work with top comedians Simon Pegg, Mitchell & Webb and the 118 118 commercial campaigns with Emma Johnston as producer.

November saw the launch of match insights, match.com’s brand new personality test. Designed by Dr Helen Fisher the test brings science to the art of single dating to the site for the very first time and it has been completed by over 60,000 people already. To follow will be a premium service for subscribers, ‘daily insights’ which delivers the very best matches each day based on their personality type.

About match.com:
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

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Bigmouthmedia has announced the appointment of Lyndsay Menzies as its new Chief Operations Officer

Bigmouthmedia, Europe’s largest independent digital marketing agency, has announced the appointment of Lyndsay Menzies to Chief Operations Officer (COO).

Stepping into a key group role, Menzies takes top-level operational control across the agency’s ten international territories. Responsible for driving the continued integration of bigmouthmedia, she will also oversee an anticipated expansion of operations following bigmouthmedia’s planned 2009 growth programme.

“As the company continues to grow, ensuring that each new acquisition successfully dovetails with the existing offices requires a dynamic leader capable of implementing best practice across the group, driving synergies and maximising the benefits of our international footprint,” said Steve Leach, Group CEO.

Having indentified the requirement for a COO, bigmouthmedia’s board initially ran a pan-European search for potential recruits, but quickly indentified Menzies as the outstanding candidate.

“It pays to keep a winning team together and, having worked with Lyndsay for over ten years, I have first-hand experience of her tenacious attention to detail and refusal to rest before a job is done. Under her management, bigmouthmedia UK has consistently outperformed expectations, and I am delighted that she will now be bringing her unique mix of passion and expertise to this important international role,” added Leach.

The promotion to COO follows Menzies successful tenure as Managing Director ofbigmouthmedia UK, during which she has driven four consecutive years of exponential growth and seen the company named Britain’s fifth most rapidly growing firm in Deloitte’s Fast 50 Awards. Prior to taking up the role in 2004 she was the agency’s Operation Director, having joined in 1998.

“I’m looking forward to this challenge, particularly at a time when the economic situation is throwing up a whole new set of opportunities and obstacles. I’ll be working hard to ensure that the group’s international footprint and increasing cultural diversity are fully exploited, and am delighted that I will be taking a senior role in the company’s aggressive plans for acquisitions and growth,” said Menzies.

“As bigmouthmedia expands into new territories the heads of our international offices will be coping with many of the same issues we once faced in the UK, and that experience should allow me to provide them the support they need to progress,” said Menzies.

About bigmouthmedia:
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Resellers Can Now Private Or White Label Hosted Exchange 2007 And Sharepoint Hosting With Apps4Rent’s Best Price Plans

Apps4Rent LLC, a Microsoft Gold Certified Partner, and the leading provider of Microsoft Hosted Exchange, SharePoint hosting services and other on demand business applications, announced robust additions to their reseller program today. With the Apps4Rent reseller plan, resellers receive premium services at value prices, delivered on a turnkey basis. Plans start at $6.95/month for 1 GB Hosted Exchange 2007 mailbox with free ActiveSync, and $8.95/month for SharePoint hosting.

Reselling Apps4Rent hosted applications, such as, SharePoint hosting and Microsoft Exchange Hosting with option to add hosted BlackBerry Enterprise Server (BES), allows the reseller to start offering commercial services in a short period. Within hours, resellers can have private label or white label Hosted Exchange 2007 and Hosted SharePoint, all through a user-friendly, web-based control panel; based on Microsoft HMC 4.0, the control panel is full-featured and specifically designed for resellers.

Private label and white label solutions offered through Apps4Rent provide fully managed, branded opportunities through the reseller’s website. Apps4Rent bills the reseller at value prices; the reseller chooses how much to bill their customers and which packages to offer, all under their own company name and brand. The reseller retains full control over packages, pricing and customers.

Along with branding capabilities, the reseller has a fully robust, reliable support package, with multi-lingual and multi-currency support, fully automated billing and multi-tiered access control at both company and administrative levels. Reselling, the turnkey solution, gives companies a complete package for their customers, while never having to worry about a facility, network, infrastructure, hardware or software.

About Apps4Rent LLC
Apps4Rent LLC is a leading provider of hosted enterprise software applications including those for messaging and collaboration, such as, hosted Microsoft Exchange 2007 and Windows SharePoint Services 3.0. Apps4Rent’s systems and processes are designed to provide 99.99% uptime with clustered infrastructure located in highly reliable top-tier data centers, and monitored 24x7x365 by experienced system administrators from a Network Operating Center (NOC). 

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Nicholas Marr Describes The New Way Google Intends To Present Search Results As A Quite Revolution That Could Make Search Engine Ranking Obsolete

The CEO of an online real estate marketing company Nicholas Marr has started a debate regarding the new way Google intends to present search results. He describes the development as a quite revolution that could make search engine ranking obsolete.

Nicholas Marr who heads Marr International that promotes a network of international real estate websites explains that Google is changing the way search engines present their results. No longer is it one size fits all, now you will be served a more personalized search result. The results you receive when searching for say “property in Spain” are very likely to be different to each individual

Nicholas Marr “For those that have worked hard to rank their websites the fear is that ranking may be dead! What is the point of being No.1 for your cherished search term when each user is presented with different search results? However this could be the best thing Google has ever done.

Google which is rolling out the changes from 2009 will group users into different populations who will be presented with results for a query in an order based upon past user behaviour of other members of that population.

The existing Google algorithm which worked out how it would rank a certain website was based on a limited set of variables. Linking is an example, websites that had good one way links ranked better than others. The new system has increased the variables and consequently ranking is now likely to be less important as it is only one of a many new variables. 

Nicholas Marr article at the HomesGofast.com Real Estate Blog has invited debate concerning the new way Google search engines will operate. The full article can be found at Google Personalised Search. 

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