Tag Archives: localization

B2b, B2C, Database, Internet, News, Services, Software, Web, Web Marketing, Website Localization

New service to measure and analyze best practices and competitive differentiators across a broader sample of websites

Leave a comment

BOSTON, MA, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Many businesses want to delight customers around the world with a top-notch digital experience in their own language. However, a lack of knowledge and objective insights hampers their ability to convert their intentions into an effective experience and leaves their international customers with a sub-par experience. Now, global organizations can improve the global online customer experience with a new data product by CSA Research, the Localization Intelligence Analyzer, powered by LocHub. The Localization Intelligence Analyzer connects LocHub’s observed and crawled data to the research firm’s historical repository of data and insights; helping companies make strategic decisions that too often have been informed by anecdotal evidence and gut feel.

“LocHub uses the latest analytic and diagnostic software to provide near real-time intelligence. Think of it as a centralized, and user-friendly visual dashboard that offers a localization scoring system and points out errors you can address and remove. It’s as easy as inserting the URL of the website you want to crawl,” comments Rikkert Engels, CEO and founder of LocHub. “CSA Research’s Localization Intelligence Analyzer, powered by LocHub, allows global organizations to benchmark their performance and contextualize it based on a variety of factors to understand where they stand compared to their peers on multiple axes.”

Organizations use the data and analysis from the Localization Intelligence Analyzer powered by LocHub for:

  • Tactical Analysis: Benchmarks such as language or locale support and the depth to which the site has been localized help companies find and fix flaws in their global customer journeys and identify gaps compared to their competitors. These include performance lags, mismatched content, and other common and even exotic problems with multilingual sites.
  • Strategic Decisions: CSA Research can analyze the sequence in which languages have been added and analyze the incremental effect of language support on business objectives over time by correlating results with KPIs and other measures. By connecting that observed and crawled data to the research firm’s historical repository of data and insights, they can help companies make strategic, data-based decisions.

CSA Research is using LocHub’s unmatched crawling capabilities to expand its long-running Global Website Assessment Index and Digital Opportunity services.

“LocHub enhances and accelerates our firm’s ability to measure and analyze best practices and competitive differentiators across a broader sample of websites in today’s customer-focused digital experience,” adds Dr. Arle Lommel, senior analyst at CSA Research. “It broadens the reach of our empirical data that our clients use to inform their strategic decisions concerning market entry and support in global markets.”

Contact CSA Research to find out how to test the Localization Intelligence Analyzer’s capabilities and benchmark your website’s localization effectiveness.

SOURCE: EuropaWire

B2b, Broadcasting, Entertainment, Internet, News, Online, Services, Video, Web, Web Marketing

Endeavour Capital invests in Visual Data Media Services

Leave a comment

LOS ANGELES, Calif., United States, 18-Nov-2020 — /EPR INTERNET NEWS/ — Visual Data Media Services, a leading entertainment services company serving studios and distributors globally with end-to-end content management and digital media supply chain solutions, announced today it will partner with Endeavour Capital, a mid-market investment firm, to support Visual Data’s next phase of growth. John Trautman, founder and CEO and Symon Roue, managing director of the company’s European division, will remain shareholders and will continue to lead the company with the current management team.

Since its founding in 1995 in Burbank, CA, Visual Data has grown organically and through acquisitions. The company offers media supply chain and localization services on a global basis, with operations in the US, UK, and India. In recent years, as content production needs and direct-to-consumer digital entertainment offerings such as Netflix, Disney+, Apple+ continue to grow, Visual Data has been recognized as an industry leader for its outstanding customer service and innovative technology. For the second year in a row, the company won the prestigious Netflix Preferred Fulfillment Partner of the Year – Americas (high volume), improving their on-time rate by +4%.

With Endeavour Capital’s support, Visual Data’s management will build on its industry leadership, capitalize on entertainment industry digital trends, and continue the company’s current momentum with further investments in its service offerings, expansion of its global footprint and strategic acquisitions.

“I’m excited about this next chapter, we have built a great foundation and are ready to build on that to create something game-changing for our industry,” said Trautman. “This is a booming time for entertainment, our clients’ needs are growing, and we are well-positioned to meet those needs. We will continue to expand services to provide a true end-to-end solution for our clients, as well as focused development of our Vida content management service.”

“We chose Endeavour Capital as a highly aligned partner to invest in Visual Data, due to their fantastic reputation, and long-term approach to investing,” said Roue. “The team is looking forward to scaling our presence in new territories, entering new markets and investing in our new technology platform.”

To accelerate the Visual Data’s next stage of growth, Henry Shapiro will join the company’s board of directors as Lead Director. Shapiro is also Chairman of MarketCast, a global entertainment research and analytics company.

“I’m looking forward to working with John and his team to support the Company’s ambitious growth plans, said Shapiro. “As an industry leader, Visual Data is well positioned to take full advantage of the strong dynamics underlying this growing sector of the entertainment economy.”

Leland Jones of Endeavor Capital said “Endeavour is very excited to be investing in the Visual Data team. The company has a great foundation and reputation for service quality and we want to help them build on that through innovation and investments in new capabilities.”

SOURCE: EuropaWire

B2b, B2C, Internet, Online, Services, Website Localization

Translation Services Predictions in 2012

Leave a comment

As we welcome the New Year, tis become the season for predictions! Hence our predictions on how 2012 will impact the translation services industry to keep you in anticipation of how the year will unfold. Here they are…

  1. As broadband continues its relentless expansion around the world and as PayPal and Skrill become available to citizens of all nations, the world will become flatter in 2012 and a larger pool of translators will awake to the handiness of hard-currency-paying-jobs from translation service vendors, expanding the supply of capable professional translators to all. This will apply downward price pressure on translation rates for certain languages.
  2. Online translation services performed by low cost human translators, hailed from different parts of the world, and assisted by machine translation, are proliferating on the web. In 2011, we often heard of new start ups getting multimillion dollar funding to offer translation services at very low rates. These announcements will continue in 2012 possibly contributing to further erosion in translation rates as professional translation consumers experiment with these new and very price enticing offerings.
  3. Improvements with online translation management systems, translation memory technology and collaboration will continue in 2012 creating further efficiencies in the market and improving quality. These efficiencies will contribute to the lowering of the overhead involved in the management of translation.
  4. On the other hand, the world’s population reached 7 Billion in 2011. If 10% of people on earth fund only one page of professional translation per year each, this will put the professional translation services market around $35B, in line with industry estimates. Now granted there are many factors involved in determining the market size, however one can safely assume that a growing diverse world population will continue to need to communicate and assimilate as the world gets flatter.
  5. With the start of 2012, there are still lingering questions about the survival of the Euro Zone as we know it today. This is creating uncertainty and affecting markets and industries worldwide. What is certain however is that all European countries will retain their diversities, including their various languages and cultures, if not the Euro! As economic turmoil is expected to continue in 2012 while Europe equivocates on its future, translation services will not cease to be needed to either further assimilate or facilitate the secession of EU nations.
  6. The US fragile recovery lingered in 2011 and may continue to linger in 2012 as US presidential elections get under way. American companies that have survived this fragile economy have not only become lean, but also learned to hedge their bets by being active in many other parts of the world. 2012 will not be a year where American companies will retreat worldwide, despite shifting growth rates around the world. New opportunities in new frontiers will require further investments in product localization and international sales, hence more translation services!
  7. Industries depending heavily on quality and service, like medical translation, will continue to rely on traditional professional translation services, further funding the development of language technologies that will help streamline the service.
  8. Based on the above indicators, we predict that the needs for professional translation services will continue to gradually grow in 2012. Advances in technologies and services will make an evolutionary impact not large enough to disrupt the industry and its positive growth trends.
  9. Lastly, although I have much respect and admiration for the Mayan civilization and historic accomplishments in the realms of mathematics and astronomy, the world as we know it today will not end in 2012. But if they are right and it does end on December 21, well, I guess this posting would have served its purpose for 98% of the year…