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Fusion BPO Services opens new center in Prishtina, Kosovo as it expands across the EMEA market

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CANTON, OH, United States, 13-Jul-2022 — /EPR INTERNET NEWS/ — Fusion BPO Services, a leading global CX and digital transformation solutions company, announced the opening of a 200-seater new center at Kompleksi Pika Exclusive, St “Gazmend Zajmi”, Kati 2, Prishtina, Kosovo, strengthening its presence in the Balkan Peninsula and EMEA region. With this center, the company will be able to leverage Prishtina’s strategic location, vast young talent pool, and multilingual nature to ensure superior CX delivery to its huge clientele in the EMEA region.

The company is delivering high-quality CX in English, German, and Spanish from this center, to meet the multilingual customer-centric solution needs of the market.

Ranked 57 among 190 economies in the World Bank’s Doing Business Index in 2020, Kosovo is among the most sought-after outsourcing destinations in the EMEA region.

“We are excited to expand to Kosovo. The expansion will help us improve our global footprint and at the same time strengthen our position as a multilingual CX and digital transformation solution provider in the EMEA Market,” said Pankaj Dhanuka, CEO and Co-Founder of Fusion. “The center will help us maintain and enhance the high-quality customer-centric solutions that our clients have come to expect from us, cementing our position as a market leader in the shared services industry.”

With the center, Fusion will have a presence in 14 countries worldwide with 27 delivery locations. The company is known for its state-of-the-art customer experience solutions that leverage a blend of technological innovation and human connect.

About Fusion
Fusion is one of the fastest-growing global customer experience solution provider, offering voice and non-voice customer engagement and data marketing services for over 33 years. With a presence in 14 countries globally, the company employs 12,000+ professionals. Fusion specializes in highly-customizable inbound and outbound contact center solutions infused with the Power of Human Connect for meaningful customer engagements and superior customer experience delivery. For more information on the company or the services and industries they serve, visit https://www.fusionbposervices.com

SOURCE: EuropaWire

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CDP Industry July 2021 Update: accelerated growth during the pandemic

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MILFORD, CT, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects.

CDP vendors listed in previous reports added 6% more employees and 11% more venture funding during the first half of 2021, compared with 1% employment growth and 3% funding growth in the second half of 2020.

In addition, a near-record twenty new CDP vendors were added to the report. These were split about evenly between CDP start-ups and established businesses that added a CDP capability to existing products.

Industry growth is also reflected by a record eight CDP acquisitions and mergers during the period. Most buyers were customer engagement software vendors seeking a CDP to connect siloed components of multi-channel suites.

Growth was especially strong in the Asia Pacific region, whose share of industry vendors grew from 13% one year ago to 17%, share of employment grew from 10% to 14%, and share of funding grew from just 6% to 25%. Europe-based companies fell from 39% to 38% of vendors, from 32% to 28% of employment, and from 14% to 12% of funding over the same period.

The report estimates CDP Industry revenue for 2021 at $1.6 billion. This figure represents revenues for all CDP product sales worldwide, including CDP components within other systems such as marketing suites, message delivery systems, and ecommerce platforms. It does not include related services or in-house customer data system development.

SOURCE: EuropaWire

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The website of Norwegian lawyer Høgseth DA named Mono Solutions’ top website of 2021

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COPENHAGEN, 14-Apr-2021 — /EPR INTERNET NEWS/ — Mono Solutions has named Norwegian lawyer’s Høgseth DA’s website, https://advokathogseth.no, as its top website of 2021.

The site, designed by Norwegian agency, Idium, topped 105 European entries – all  created on the Mono website builder platform – in a competition designed to raise awareness of the power of digital marketing done right.

Each entry was judged for overall customer experience, including page loading speed and intuitive web design and was subject to a conversion and trustworthiness health-check.

Mie Bilberg, VP of Marketing, Mono Solutions, says Idium’s work on Høgseth DA’s website stood out for being easy to navigate and very trustworthy. “The use of authentic pictures throughout added credibility to the business, as well as an opportunity for visitors to the website to make an instant connection. The site’s structure, visual formatting and navigation also made the brand’s content and call to action engaging and accessible.”   

“Idium is one of Norway’s largest website suppliers and has since 2017 had Mono as the primary supplier for its SME offering. We have spent 2020 converting more customers to the Mono platform, in effect reducing the number of platforms and enhancing the value chain internally. At the same time our customers have received a better product.” Says Odd-Geir Folland, CEO, Idium.

With research revealing the average customer decides in 50 milliseconds whether s/he likes a website or not, web designers need to be smart in the way they attract potential customers and address their needs and expectations.

“In a year where websites have been a lifeline for many small business owners, a powerful and user-friendly web presence and ecommerce channel is arguably more important than ever before. I was happy to see the increased quality of websites submitted to this year’s competition. It’s clear from the submissions that more businesses are investing in online business models, either by offering online booking functionality, ecommerce capabilities, or by optimizing pages for lead generation, as is the case of this year’s winning website. No longer is a website simply there to give small business owners an online presence, a website is now a critical revenue stream for small business owners.” says Mie.

With this shift comes a responsibility for digital service providers to enable small business clients with an online business model that offers a safe visiting and trading experience for customers, “Nothing converts like trust and, in 2021, an unsecured website is no longer acceptable. While all of this year’s entries came with recommended security features. In a more general picture of the global website landscape, we do still sadly see many websites lacking basic security features, such as SSL certificates and privacy policy and cookies policy. Designers who build on a Mono platform, can easily enable this with a Mono map module.”

The Mono website builder platform offers small businesses and design agencies white-label website technology to craft engaging, profitable, search and conversion-optimized websites with fast page speed – a top priority for high-performing websites in today’s digital age. Mono Solutions has 80 digital service provider resellers globally, and more than 125,000 small businesses subscribed to its website builder platform, with even more new subscribers joining every month.

Ann-Kristin Haug Lahmidi, Customer journey and Process Manager, Idium, says,

“Receiving such positive feedback on our Mono websites creates an increased positivity around the platform. As employees of Idium we, subsequently, take pride in working with Mono. At the same time, we strive to provide our customers all the opportunities which are present in the platform and utilize us as their advisor and supplier to achieve the goals they have set for their website.”

Find out more about Mono’s 2021 website of the year and Mono’s Best Website Competition. https://www.monosolutions.com/best-website-competition-winner-2021

SOURCE: EuropaWire

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Xrysos Odigos to use Mono Solutions platform to help small businesses in Greece

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COPENHAGEN, 12-Apr-2021 — /EPR INTERNET NEWS/ — Mono Solutions and Xrysos Odigos have partnered to bring websites and online business models to thousands of small businesses across Greece.

Xrysos Odigos provides turnkey digital marketing services to help small businesses thrive online, being a one-stop-shop for all digital marketing needs.

Xrysos Odigos needed a platform and a partner that could keep up with the newest technology trends and market demands while ensuring their team’s effectiveness to create the best digital experiences for their clients.

“We decided to go with the Mono Platform, as the platform is strong within the customer experience. It´s build to please online search engines, thus getting higher rankings for our websites. It’s cost-effective and easy-to-use for small business owners. We are thrilled to have a strong technology partner like Mono Solutions to help us achieve the vision of providing the right digital marketing tools designed specifically for small businesses”, says Maria Spyropoulou, Head of Digital Services at Xrysos Odigos. 

By combining digital marketing services, with best-in-class technology, XO Greece helps small businesses establish themselves online.

“We´re thrilled to be the platform of choice for Xrysos Odigos. Mono Solutions is here to empower small businesses with best-in-class marketing technology like website, eCommerce, and other services, this ambition we achieve through a strong partnership with local digital service providers like Xrysos Odigos. With a partnership with Xrysos Odigos, we can serve the needs of small businesses in Greece.”, says Henrik Stampe, CEO at Mono Solutions.

SOURCE: EuropaWire

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Henrik Stampe joins Mono Solutions as the Company’s new CEO

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COPENHAGEN, 15-Feb-2021 — /EPR INTERNET NEWS/ — Mono Solutions, part of Bauer Media Group, strengthens its leadership team with the appointment of Henrik Stampe as CEO, effective 15th February 2021.

Henrik will report to Natasha Zharinova, President of Bauer Media Group’s Business Area SME Services. Besides his responsibility for Mono Solutions’s daily operations he will have an additional focus on the commercial teams.

“Henrik has an extensive background in sales and a great understanding for the dynamics of digitally-driven markets. He is a seasoned leader and manager with a results-driven, hands-on attitude and a passion for bringing the best out of people“, says Natasha Zharinova. “I am delighted to welcome him to the team.”

Henrik brings more than 25 years of experience in senior sales and commercial roles in a digital and technology-driven environment, having worked for companies such as the Danish app development agency Nodes, tech giants like Microsoft and IBM and the anti-food-waste start-up Too Good To Go.

“I am honoured and excited to be joining the Mono Solutions team, at a time when marketing technology is the lifeline for most businesses. I look forward to building on the team’s fantastic work so far by continuing to provide our reselling partners and SMEs around the world with outstanding services and a future-proof technology,” says Henrik Stampe.

SOURCE: EuropaWire

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Mono Websites added to the leadhub platform

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COPENHAGEN, 23-Sep-2020 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce a partnership with Lokale Internetwerbung GmbH & Co. KG, an expert in delivering a SaaS marketing solution to local businesses in more than 40 markets. This partnership brings the addition of Mono Websites to their proprietary toolbox offering, the leadhub platform.

As an established marketing provider with a focus on digital, leadhub is a spinoff from long-time Mono Partner, advantago. The leadhub platform was launched in 2012, and the addition of Mono Websites to the platform has been the perfect expansion alongside leadhub’s existing multi-channel, local marketing capabilities, including search engine advertising (SEA), display ads and Facebook ads.

“The launch of Mono in the leadhub platform is truly a testament to our long standing relationship and confidence in Mono’s technology. Throughout our partnership, Mono has always worked with us hand-in-hand to find solutions for new market developments and business opportunities – and it has therefore been a natural progression for us to involve them in our leadhub platform.” says Jens Unger, Executive Vice President at Lokale Internetwerbung, “We appreciate the openness and truly helpful nature of the Mono Team – and look forward to more exciting projects in the future.”

The leadhub platform focuses on providing marketing automation, as well as facilitating and optimizing the efforts of small businesses to reach more customers through the use of multi-channel online campaigns. With websites as a foundational element of any business’ digital presence, the addition of Mono Websites to leadhub was a central digital element to ensure that leadhubs’ small businesses clients can easily carry out- and effectively measure their digital advertising and marketing efforts.

“The leadhub project is very exciting, and we’re thrilled that Lokale Internetwerbung has included us on this exciting new journey to help small businesses. As a digital service provider with a proven track record, the leadhub platform is well positioned to bring more marketing automation to the digital efforts of small businesses. This aligns closely with our own vision of empowering small businesses to succeed online, and we’re thrilled to see our long-time partners, like Lokale Internetwerbung, forging innovative new concepts and ideas to bring professional websites to market”, says Svenn Andersen, COO at Mono Solutions.

Mono Websites were launched in the leadhub platform in August 2020.

S0URCE: EuropaWire

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Mono Solutions, part of Bauer Media Group’s SME Services, welcomes Jeppe Gammelby as its new CFO

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COPENHAGEN, 10-Aug-2020 — /EPR INTERNET NEWS/ — Mono Solutions, part of Bauer Media Group’s SME Services, welcomes Jeppe Gammelby in the role as Chief Financial Officer (CFO) starting August 1, 2020.

The Management team is delighted to onboard a new Chief Financial Officer who can continue to manage the financial growth of Mono’s global and partner-driven Software-as-a-Service (SaaS) business. In his role as CFO, Jeppe will be responsible for ensuring a sustainable financial strategy that supports Mono’s growth strategy. Jeppe replaces Kasper Boel Rousøe, who has decided to pursue new career opportunities outside Bauer Media Group.

“With a proven track record within SaaS and fintech, I’m thrilled to welcome Jeppe Gammelby as our new Chief Financial Officer. As we accelerate the growth of our business, strong financial management is vital and we warmly welcome Jeppe’s experience,” says Louise Lachmann, CEO & Co-founder of Mono Solutions.With a strong financial background, Jeppe brings more than 10 years of experience in financial controlling, planning and management. In his prior role as Finance Director at Verifone, Jeppe was responsible for leading the development and implementation of key financial strategies and initiatives, as well as the overall financial analysis to support and optimize strategic decisions. Jeppe holds a Master’s Degree in Business Economics and Auditing from Copenhagen Business School in Denmark.

New CFO for Bauer SME Services

At the same time, Thomas Loft was appointed Chief Financial Officer (CFO) for the Business Area SME Services, leading innovator and supplier of highly automated digital marketing services for small and mid-size companies. Thomas joins from the Danish company TimeExtender, where he was COO and CFO. Prior to that he had served for eBay in various senior Finance roles. Mono’s CFO Jeppe Gammelby will report directly to Thomas, as well as Louise Lachmann.

SOURCE: EuropaWire

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CDP Industry Update July 2020: revenue for 2020 estimated at $1.3 billion, 30% up YoY

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SWARTHMORE, PA, U.S.A., 28-Jul-2020 — /EPR INTERNET NEWS/ — The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

The CDP Institute estimates industry revenue for the 2020 at $1.3 billion, a respectable 30% increase of $1 billion in 2020. Enterprise software vendors listed for the first time include Adobe, Microsoft, Oracle, and SAS. These firms were added because they now offer products that meet the CDP Institute’s RealCDPTM standard. Estimated 2020 sales for these vendors are modest but are expected to grow rapidly in future years.

In all, a record twenty-two vendors were added to the report. More than half were U.S.-based and the majority offered campaign management and message delivery in addition to the core CDP function of building and sharing unified customer profiles. Most of these were large, established companies that were adding CDP to existing products. A minority were small, new companies that with products designed as CDPs from the start.  These were more likely to be based outside the U.S., with particular growth in Europe.

The period also saw a sharp slowdown in investment activity, with only one major acquisition (Evergage purchased by Salesforce) and one large funding round ($45 million for mParticle). There were no significant acquisitions made by CDP vendors and no CDP vendors left the industry. The preceding six month period saw six major funding events, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four CDP vendors ceasing to exist.

“The CDP industry was entering a transitional phase even before the pandemic, with increased competition from CDP capabilities embedded in larger systems,” said CDP Institute CEO David Raab. “The pandemic has accelerated this development and put increasing pressure on small CDP developers. But the need for CDP capabilities remains strong and many firms are prioritizing CDP investments as they prepare for the post-pandemic world. We expect that industry growth will accelerate as economic activity picks up and buyers have a chance to assess the new options that are now becoming available.”

A free copy of the complete report is available here.

SOURCE: EuropaWire

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Brandify to launch with Mono Scheduling in Q3 2020

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COPENHAGEN, 10-Jul-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces their partnership with Brandify, the leader in local presence for multi-location brands, to bring appointment booking to local businesses across North America.

With more than 20 years of experience providing businesses with comprehensive digital marketing solutions, Brandify was looking for a provider to deliver a scheduling solution to meet a wide variety of business use cases, and serve as a new digital presence opportunity for their more than 300 multi-location brand clients, as well as the 4.5 million brick-and-mortar locations that they serve.

“We needed a partner who could provide appointment booking functionality at the scale required by brand customers with hundreds or thousands of locations.” says Manish Patel, CEO at Brandify. “Mono Scheduling will help us build the next level of engagement between brand clients and customers.”

Mono Scheduling is a truly flexible solution that can be embedded on any platform to enable bookings on local store pages, online business listings, social media profiles such as Google My Business and Facebook, and elsewhere. With a simple booking flow, Mono Scheduling allows brick-and-mortar locations to focus on running their day-to-day business, and still accept new bookings from clients 24/7.

“We’re happy to announce our partnership with Brandify, and look forward to bringing our appointment booking solution to multi-location brands. It’s great to be partnered with an established brand, like Brandify, that has a truly impressive footprint in providing powerful software and services to local businesses, as well as delivering excellence in local digital presence.” says Matt Matergia, Vice President of Sales & General Manager of the Americas at Mono Solutions.

Brandify is launching with Mono Scheduling in Q3 2020 to enable online appointment booking for their professionals.

SOURCE: EuropaWire

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Olivier Gerey-Bak joins Mono Solutions as Chief Product Officer (CPO)

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COPENHAGEN, 4-May-2020 — /EPR INTERNET NEWS/ — Mono Solutions has recruited Olivier Gerey-Bak as Chief Product Officer (CPO) and welcomes him as the newest member of the Executive Management team effective as of May 1, 2020.

As part of Mono’s vision to deliver the ultimate platform for small businesses to drive their business online, the onboarding of a CPO will help strengthen the continued delivery of best-in-class technology to Mono’s worldwide network of partners. Olivier’s role will focus on Mono’s product vision and strategy, as well as managing the roadmap of for all Mono services and offerings.

“With my background in digital products, I’m delighted to be joining Mono Solutions to continue to bring innovation, knowledge and structure to our product development. As a leader, I hope to bring an agile and cross-functional approach to Mono’s Product Team and deliver solutions that translate the needs of small businesses and our partners into our platform” says Olivier Gerey-Bak, CPO at Mono Solutions

Olivier is an experienced leader of global product management teams with recent management positions at Planday and Endomondo, as well as a background working for other B2B software solutions including BMC Software and Symantec. He also brings experience from companies with white-label solutions, 24i and Xstream, where he delivered online media applications and services for leading brands like Tennis Channel, FuboTV and Canal Digital – a part of Telenor.

“We’re thrilled to welcome Olivier to the Mono Team. As a technology company, we’ve always prided ourselves on delivering the best solution to our partners – and the addition of Olivier as Mono’s CPO is a testament to our continued dedication to providing the SMB market with the ultimate digital solutions for succeeding online.” says Louise Lachmann, CEO & Co-founder at Mono Solutions

Olivier holds a Masters Degree in Electronic Engineering & Telecommunications from the University of Nantes in France. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

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SaaS expert Kim Mortensen appointed CCO of Mono Solutions

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COPENHAGEN, 31-Mar-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces that Kim Mortensen has joined the Executive Management team as Chief Commercial Officer (CCO) effective March 16, 2020.

The Executive Management team is excited to onboard a Chief Commercial Officer that can help support Mono’s growing partner channel. Kim’s role will focus on strengthening the commercial and partner-facing departments to accelerate overall growth. In addition, he will also continue to expand Mono’s global partner network to leverage the full potential for growth in select markets and verticals.

“It’s great to welcome Kim Mortensen as the newest member of our Executive Management team. When we joined Bauer Media Group, we made a promise to our partners to strengthen our partnerships and offerings to help our partners grow successfully by helping small businesses to succeed online. Kim brings a wealth of relevant experience that will help drive more business for Mono, our partners and their small business clients.”, says Louise Lachmann, CEO at Mono Solutions.

With extensive leadership experience from software-as-a-service (SaaS) scale-ups within the digital marketing industry, Kim will work closely with the Executive Management team at Mono to continue to accelerate the growth of the business.

“I am truly excited to join Mono Solutions, a company that has shown outstanding performance in the past and with a significant growth potential for the future. With the new ownership and a fantastic team, I see a great opportunity for Mono to help our partners serve even more small businesses. In addition, I hope that my experience from scaling SaaS companies will contribute to the continued success of Mono Solutions.” says Kim Mortensen, CCO at Mono Solutions

Kim comes from a position as CEO at BIM Object, the world’s leading building information modeling (BIM) content platform. He also brings more than 10 years executive experience from various SaaS companies – most notably APSIS, a leading Nordic marketing platform, where he worked in various roles including CPO, COO and CEO – for nearly eight years.

Kim holds a Graduate Diploma in Business Administration from Copenhagen Business School (CBS) in Denmark. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

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CDP Industry in Europe 2020 report: number of vendors grew by 73%; employment by 80% in 2019

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SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EPR INTERNET NEWS/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.

Europe-based Customer Data Platform Industry growth

The high growth came despite a near-total lack of outside funding for new CDP ventures. Only one Europe-based CDP announcing funding during 2019, for €10 million, compared with €450 million for eleven non-European vendors. One result is that European industry growth came primarily from established firms adding a CDP product, rather than new CDP start-ups. Another is that most European vendors are substantially smaller than their external counterparts and are more likely to serve a single national market.

The European industry remains highly fragmented, no single vendor exceeding 10% market share and the top five vendors combined accounting for one-third of total employment. A dozen European countries have at least one native CDP although the United Kingdom, France, and The Netherlands are home to half of all European CDP vendors and 60% of employment.

The report also lists non-European vendors with a presence in the European market. The CDP Institute estimates these firms earned €100 million in Europe in 2019 and will reach €135 in 2020. It expects that 2020 revenue for Europe-based CDP vendors will reach at least €350 million. Revenue may grow even more quickly as global software firms including Salesforce, Adobe, Oracle, Microsoft, and SAP start selling their own CDP products in Europe.

The new study also includes market-by-market analyses from local vendors. Their consensus is that buyers now have a clearer understanding of the value provided by CDPs. But vendors say that buyers are still cautious, with longer purchase cycles in Europe than other markets and relatively few completed implementations. They expect that sales to accelerate in 2020 as CDPs become increasingly familiar and global software vendors further educate the market.

A free copy of the complete CDP Industry in Europe 2020 report is available here. The CDP Institute’s latest global CDP Industry Update is available here.

SOURCE: EuropaWire

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The CDP Institute expects Customer Data Platform Industry revenue to be at least $1.3 billion in 2020

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SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year.

The CDP Institute estimates industry revenue for the 2019 at $1 billion and expects at least $1.3 billion in 2020. Growth will be driven by expansion outside the U.S. and entry of enterprise marketing vendors. Adobe, Microsoft, and Oracle all released RealCDPTM-compliant products during the period and Salesforce is expected to release one in mid-2020. RealCDP is the CDP Institute’s standard for capabilities required to provide expected CDP functions.

The dominant theme of the period was change. The period saw three acquisitions of CDP vendors by larger firms, four acquisitions of other firms by CDP vendors, seven major funding events, and the exits of nine firms through asset sales or repositioning. The trend continued in early 2020 with Salesforce’s February 3 acquisition of CDP Evergage. These developments show vendors positioning themselves to succeed in a crowded marketplace where no company has yet established a dominant position. The transactions were notably concentrated in the second tier of CDP vendors: eleven of the fourteen non-exit events involved firms ranking between 13th and 30th in the 101-company industry.

Significant CDP Industry Events, June 2019 – January 2020

Vendor Categories

The CDP Institute assigns CDP vendors to four categories based on the functions provided by their systems. Categories are:

  • These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts.  What distinguishes them from segmentation is they also specify the message to be delivered.
  • These systems provide data assembly, analytics, customer treatments, and message delivery. Delivery is typically through email, Web site, CRM, or several of these. Products in this category often started as delivery systems and added CDP functions later.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2129-CDPI-Industry-Update-January-2020

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CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

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SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire

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Mono Solutions acquired by Bauer Media Group

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COPENHAGEN / HAMBURG, 22-Jul-2019 — /EPR INTERNET NEWS/ — Leading white label small business Software-as-a-Service (SaaS) platform provider Mono Solutions joins Bauer Media Group. Bauer Media Group is a leading multi-business portfolio company with a strong focus on media and online services. The deal closed on Thursday, July 18th.

Together, Mono and Bauer will put more muscle and acceleration behind a shared product vision of data-driven and intelligent marketing solutions to drive SME success.

Mono has been looking for a way to accelerate product delivery and overall growth based on a strong conviction of the potential of the Mono platform to significantly help SMEs succeed online. SME marketing and sales services are an essential part of Bauer Media Group’s new business growth strategy. Bauer’s specific interest and belief in Mono’s current channel partner strategy is seen as an ideal head start.

Bauer Media’s COO Veit Dengler comments, “Mono’s strength in the market is driven by the perfect combination of leading technology with excellent service expertise to deliver best-in-class marketing solutions for SMEs at scale. Our newly established business area in SME marketing and sales services will strongly benefit from Mono’s expertise and position in the market. We are looking forward to working together and learning from each other.”

Both companies are clearly aligned on the vision, allowing Mono to continue to innovate together with Bauer’s ability to enable growth and provide a strong network. Louise Lachmann, co-founder and CEO of Mono Solutions underlines, “We found the perfect match with Bauer. Our visions are completely aligned and this transaction will significantly benefit our partners and the SMEs they serve by driving innovation to the market faster than ever before.”

Mono’s company name, branding, management and entire team structure remain as they were pre-acquisition, keeping the momentum and agility to support Mono’s and Bauer’s shared dedication to product innovation.

About Mono Solutions

Mono Solutions delivers the ultimate SaaS-based digital marketing platform for empowering small businesses across the digital landscape, making it easier for them to connect and drive business with their customers online. As a fully-white label solution, Mono empowers 70+ digital service providers across the globe with a true do-it-with-me (DIWM) approach to offering digital marketing solutions to increase engagement and deliver real ROI to their SME clients.

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SME. Family-owned in the 6th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 11,500 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

SOURCE: EuropaWire

Advertising, B2b, Database, eCommerce, Internet, Online, Services, Web, Web Marketing

CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers

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SWARTHMORE, PA, 30-May-2019 — /EPR INTERNET NEWS/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.

The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.

Other survey finding suggest the change is coming just in time:

  • Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
  • Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
  • CDP users have higher satisfaction than non-users among both business and consumer marketers.

Other survey findings include:

  • consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
  • inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
  • a unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
  • companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019

SOURCE: EuropaWire

Advertising, B2b, Database, eCommerce, Internet, Online, Services, Web, Web Marketing

RealCDP aims at reducing the confusion plaguing the Customer Data Platform industry

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SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components:

  • RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database.
  • CDPFinder templates and vendor information to help buyers find the right CDP for their needs

“The CDP industry faces two challenges,” said CDP Institute Founder David Raab. “First, many firms offering a CDP or CDP alternative fail to build the complete, shareable customer database that is the heart of the CDP concept.  Second, legitimate CDPs vary hugely in the additional features they provide, leaving buyers confused by the range of options.  These two programs address each challenge separately and, taken together, we hope they will make it easier for buyers to find the products they truly need – and avoid alternatives that will leave them disappointed.”

SOURCE: EuropaWire

B2b, eCommerce, Hosting, Internet, News, Online, SEM, SEO, Services, Software, Web, Web Design & Development, Web Marketing

Mono Solutions’ new platform interface for easier and more efficient website production will enable a true do-it-with-me (DIWM) experience

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COPENHAGEN, 14-Feb-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to launch a completely new platform interface that will dramatically improve the overall user experience for even faster, easier and more efficient website production, as well as enable a true do-it-with-me (DIWM) experience for small businesses and their trusted service providers. As part of the new interface launch, Mono also announces the official launch of Mono Scheduling.

Watch our video to learn more about the new era of Mono.

THE ULTIMATE DIWM SOLUTION

The new Mono interface makes the platform ideal for SMBs and their digital service providers to work better together. Adaptable to different user skills and roles, the new interface will make it twice as fast for service providers to make advanced and unique website designs. At the same time, it is intuitive enough that business owners can easily update and manage their online presence themselves, offering greater flexibility and control.

“I am very proud of the new Mono interface – it is not just an interface improvement, it is a game changer. We see a growing need in the market for DIWM offerings where digital service providers and small businesses work more closely to ensure online success. Mono’s mission is to provide our partners with best in class technology and we truly look forward to working with our partners to embrace all the opportunities this new interface brings.”

– Louise Lachmann, CEO of Mono Solutions

INTRODUCING MONO SCHEDULING

With the launch of the new interface, Mono is also proud to announce the launch of Mono Scheduling, a native online appointment booking solution for small businesses.

“We see online appointment booking as a significant business driver for small businesses in many industries to meet consumer expectations. With Mono Scheduling our partners can offer their SMB clients the best online booking solution that matches their need for convenience and ideal budget. It was our vision to create a product tailored to these needs and I am very proud of the result”.

– Svenn Andersen, COO of Mono Solutions

Mono Scheduling features easy booking management, calendar synchronization, email and SMS reminders, and support for multiple languages, time zones and currencies. The solution drives an online wizard for seamless on-site appointment scheduling for website visitors, a dashboard with relevant statistics and unlimited access to all features including number of staff members, services and bookings. Learn more about Mono Scheduling.

EXPERIENCE THE NEW ERA OF MONO

Mono’s new interface offers digital service providers the ability to service small business owners at any level. It gives SMBs one single platform to work with to drive their business online and provides service providers with more products that enable recurring revenue beyond the website.

Mono will be exhibiting the new interface and Mono Scheduling at several conferences this spring, including LSA19 in Dana Point and SIINDA Localcomm in Dubai and London. It is also possible to book a demo with the Mono team.

SOURCE: EuropaWire

Advertising, B2b, eCommerce, Hosting, Internet, News, Online, SEM, SEO, Services, Software, Web, Web Design & Development, Web Marketing

bfound will use Mono Platform to offer digital marketing solutions like email marketing, simple personalization and SMB-friendly customer management in UAE

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COPENHAGEN, 31-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East.

The partnership provides bfound with the technology to provide small businesses in the United Arab Emirates (UAE) with a professional digital presence, and extends Mono’s global partner base to the Middle East. The Mono Platform has enabled bfound with the opportunity to offer a wide variety of digital marketing solutions, including email marketing, simple personalization and SMB-friendly customer management.

With an established base of customers, bfound was searching for an SMB-friendly platform to help them build and manage websites at scale. In addition, bfound was focused on finding an established technology partner that was experienced within the small business segment, and already trusted by other local digital marketing providers around the world.

“From top notch performance to ease-of-use, the Mono Platform fulfilled all our needs in a digital marketing platform for small businesses in our market. In combination with their partner-first approach and helping us go-to-market with a website offering so quickly, we feel very confident that we will continue to have success in driving more business for small businesses across the Middle East .” says Erik Bjerlestam, CEO of bfound

With a strong partner-first approach, Mono is dedicated to empowering our partners with the best technology for a strong digital presence offering. To support bfound’s existing customer base in the Middle East, the Mono Platform was updated with Arabic language support as well as the ability for right-to-left writing. The addition of these critical features helped bfound to quickly go-to-market with competitive digital presence offering, including a professional website, Mono On-Site Engagements and Mono Email Marketing.

“Working with the bfound to begin offering digital presence offerings to small businesses in the Middle East has been a great experience. Their passion for helping their small business customers make the most out of their investment into digital marketing is truly admirable, and we look forward to support them in their expansion across the UAE and beyond. ” says Matt Matergia, Director of Business Development at Mono Solutions

Bfound launched on the Mono Platform in February 2018, and serves hundred of businesses across all verticals.

SOURCE: EuropaWire

Advertising, B2b, eCommerce, Hosting, Internet, News, Online, SEM, SEO, Services, Software, Web, Web Design & Development, Web Marketing

Fonecta to use Mono Platform to expand its digital presence services

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COPENHAGEN, 16-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in Finland.

Fonecta was searching for an advanced Software-as-a-Service (SaaS) platform to strengthen and renew their suite of digital offerings for their SMB customers. With the addition of offerings from the Mono Platform, Fonecta will be able to expand their digital presence services to add customer engagement solutions, including native email marketing and simple on-site personalization, to help drive a real return-on-investment for their small business customers across Finland.

The Mono Platform came highly recommended by Fonecta’s sister companies, Herold and DTG, that are already operating on the Mono Platform in Austria and the Netherlands respectively. Previously using multiple platforms for websites, the Mono Platform will also allow Fonecta to streamline the fulfillment of digital presence services.

“With the Mono Platform, we are able to even better help our customers to create credibility among their own customers and to extend their visibility and presence online. Finally we have also found a platform that makes it possible to migrate websites from many different platforms into one.”  says Mika Salminen, Head of Product Development from Fonecta.

Designed to manage website and digital offerings at scale, Mono was chosen as Fonecta’s platform-of-choice for it’s intuitive user interface. The multi-site management tools built-in to the Mono Platform will also empower Fonecta to more efficiently and cost-effectively deliver a professional online presence for their small business customers.

“We’re honored to partner with Fonecta and help them bring the technology platform behind their digital presence offerings to the next level. Fonecta already serves thousand of small businesses across Finland, and with the adoption of the data-driven Mono Platform they can rest assured that they have an easy-to-use platform in place that will help their small business customers to succeed online.” says Tricia Score, Global Head of Sales.

Fonecta officially launched on the Mono Platform in November 2018, and will expand their digital portfolio throughout 2019 to focus on encouraging more engagement from business owners in managing their online presence. With Fonecta launching on the Mono Platform, the entire European Directories Group (EDSA) is now partnered with Mono Solutions.

SOURCE: EuropaWire