Tag Archives: digital marketing agency

Dutch Digital Marketing Agency Goes for Growth with Successful MBO

Welcome to the dawn of a new digital success story! Financial advisor Cap Expand Partner have shifted digital agency MMH into high gear through access to capital that will help them achieve their strategic objectives in record time.

(IN BRIEF) Modern Media Hub, a Dutch digital marketing agency, partnered with Cap Expand Partners, a Belgium-based firm, for a successful management buy-out transaction to raise capital and accelerate growth. Cap Expand Partners, known for offering cross-border financial solutions, provided creative financing solutions and connected Modern Media Hub with the right capital provider. Details of the financing party are undisclosed.

BRUSSELS, 7-Feb-2023 — /EPR INTERNET NEWS/ — In the fast-paced world of business, companies need a reliable and experienced partner to help them achieve their goals, especially when it comes to finances in a turbulent global economy. Modern Media Hub, a Dutch digital marketing agency, found just that in Cap Expand Partners, a renowned industry leader in providing tailored M&A and financing solutions worldwide. 

Cap Expand Partners was proud to assist Modern Media Hub in raising capital to enable the company to reach its strategic objectives and accelerate growth. The Belgium-based firm is known for offering cross-border financial solutions to business owners, managers, and independent sponsors in funding their strategic growth ambitions.

“We are proud to have been a part of Modern Media Hub’s journey towards success. Their purpose-driven vision, coupled with a dedication to innovation, and unwavering commitment to community, made for a successful partnership.” – Sergio van Luijk, Managing Partner at Cap Expand.

While the financing party and details will remain undisclosed, Modern Media Hub is thrilled to have worked with Cap Expand Partners to successfully execute a management buy-out transaction, empowering its team to take a major leap forward in achieving anticipated business goals. The experts at Cap Expand Partners provided creative financing solutions, connected Modern Media Hub with precisely the type of capital provider they needed, and tied the transaction together seamlessly. 

“Working with the team at Cap Expand Partners to successfully execute our management buy-out transaction allowed us to take a major leap forward in achieving our business goals. They provided creative financing solutions and connected us with precisely the type of capital provider we needed – all leading up to a successful outcome where everyone involved could benefit from the deal.” – Sebastiaan Bergen Henegouwen, co-founder of Modern Media Hub.

To learn more about Cap Expand Partners or Modern Media Hub, please visit: https://cap-expand.be/ or https://modernmediahub.nl/

About Modern Media Hub 

Modern Media Hub is a Dutch digital marketing agency fueled by a team of modern media experts preparing businesses for the digital age. Founded in 2018 by Sebastiaan Bergen Henegouwen and Nick van den Dungen, Modern Media Hub exists to increase the impact of company brands in the field of modern media and enhance the loyalty of their customer base through content creation, creativity, and technology. Generating recurring income streams from subscription-based services such as social media management and high-end web development, Modern Media Hub helps businesses grow exponentially by reaching their target audience with authenticity

About Cap Expand Partners 

Cap Expand Partners specialize in supporting cross-border M&A initiatives with innovative financing solutions. First established in the 1970s, the family business was founded on the belief that mid-sized companies play a vital role in tackling some of the world’s most pressing social and environmental challenges. Under the leadership of Sergio van Luijk, Cap Expand Partners assist companies and independent sponsors through a network of associate partners with cross-border expertise, using modern methodologies more evolved than traditionally used in the industry. 

Website: https://cap-expand.be/ or https://modernmediahub.nl/ 

SOURCE: EuropaWire

Fujitsu Has Chosen bigmouthmedia To Lead Its International PPC Campaign

Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company’s paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom.

David Hardy, bigmouthmedia group’s international sales and marketing director, commented on the deal saying: “We’re delighted to be working for such an internationally renowned brand like Fujitsu. One of bigmouthmedia’s key strengths is our international scope, and our demonstrable expertise in running complex multi-language campaigns has been a key factor in winning this account.”

He added: “Over the past 12 years we have established a proven track record in managing big brands across multiple territories, and I am confident we will enjoy similar success with our strategy for what promises to be a challenging and exciting campaign.”

Fujitsu’s digital marketing requirements also included an increase in the profile, turnover and traffic on their international sites as well as the capacity to oversee new product and service launches. Beginning work immediately, bigmouthmedia now develops and manages Fujitsu’s PPC campaigns in more than 25 countries, including Italy, Spain, Turkey, Scandinavia and the Eastern European countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

Via EPR Network
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Lakestar Media Signs With Sunwin New & Used Motors To Provide SEO And PPC For The Company’s Motor Sales And Bodyshop Website

Lakestar Media today announced that it has driven through a deal with Sunwin New & Used Motors to provide SEO and PPC for the company’s motor sales and bodyshop website. Part of The Co-operative Group, Sunwin Motors operates a number of car and van dealerships and bodyshops throughout the North and Midlands.

Lakestar Media Signs With Sunwin New & Used Motors To Provide SEO And PPC For The Company’s Motor Sales And Bodyshop Website

Lakestar Media’s director of sales Scott Reed said: “We’ve developed a solid and mutally beneficial working relationship with The Co-operative Group over the last 18 months and we’re delighted to provide SEO and PPC for another part of this leading UK retailing group.”

Sunwin MD for specialist commercial business Mike Austin said: “This partnership is based on both companies understanding that the key to success lies in striving to exceed customers’ expectations. We do that for our customers and we expect Lakestar Media to do the same for us. From what we’ve witnessed of how they handle other parts of The Co-operative Group’s online promotion we are confident of success.”

Lakestar Media recently moved into larger premises in order to accommodate an ever-expanding list of clients, and has increased their services offering in order to help cement their place in the digital marketing world as a leading UK agency.

Lakestar Media is a leading digital marketing agency offering a professional and individually tailored service to its diverse and exciting client portfolio. Established in December 2007, Lakestar Media delivers a mix of search engine optimisation (SEO), paid search (PPC), affiliate marketing, display advertising (OMP) and social media services for their customers.

Via EPR Network
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New Research By bigmouthmedia Reveals Changes In Search Behaviour As Users Abandon Brand Name Searches In Favour Of A More Sophisticated Approach To Searching For Goods And Services Online

Despite online shoppers using the search box to access brand sites and browsers like Firefox and Chrome offering a single bar for both navigation and search, navigational keyword usage in Europe is down this year. Conducted by bigmouthmedia’s international offices in Germany, Italy, Spain, UK, France and the Nordics region, the research simultaneously reveals a growing tendency amongst users to employ increasingly complex search terms when looking for information online.

According to the survey, the steady increase in numbers of consumers using the web for entertainment has seen the percentage of keywords accounted for by navigational search fall, while the vast majority of European consumers now use two and three word search phrases to deliver more targeted results when surfing.

“Over the past few years consumers have become far more savvy about search, and as the recession drives people to hunt for the very best available deals, we’re seeing them adopt a sophisticated approach with the majority now employing more complicated phrases to find their way around the web,” said Andrew Girdwood, Head of Search at bigmouthmedia.

The research demonstrates a range of differing approaches from country to country. Web users in Italy, Great Britain and Germany were found to demonstrate the most complex search behaviour, topping the table for four-word phrases, while almost a quarter of consumers in France and Spain still rely on a single keyword when tracking down information, goods and services on the internet.

Girdwood added: “Clearly, the way that users approach the search landscape is changing. As consumers continue to become more comfortable with the technology and the sheer volume of online information proliferates it will be interesting to see how this trend develops over the next few years and how it may force many big brand companies to reassess their digital marketing strategies.” 

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news along with a series of bigmouthmedia tools to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

bigmouthmedia

“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Uncovers Britains Missing Millions

Bigmouthmedia reports Britain’s top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100’s digital marketing activity revealed that some of the country’s biggest brands are missing out on a potential online revenue stream worth over£370million.

While the majority of the UK’s leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.

“This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain’s biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

Lyndsay continued, “Affiliate marketing is a well established and proven digital channel, and the fact that so many leading companies continue to ignore it is remarkable in light of the current economic situation.”

Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.

In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.

Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies’ potential 2009 income from the channel based on a more conservative figure of 10%.

“Affiliate marketing is a pay for performance model – you can see exactly where your pound is being spent. It’s a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,” said Jen Brain, Affiliates Manager at bigmouthmedia.

Jen concluded, “The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Affiliate marketing, Social Media Planning, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news, to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

Via EPR Network
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