Facebook Changes to Business Pages

SEOwhat.com, a national leader in internet marketing, web design, and search optimization company, that specializes in both on-page and off-page optimization is recommending that online retailers stay abreast of the continuing and constant changes to Facebook rules and regulations to ensure sales are not affected by non-compliance. Staying up-to-date of the adjustments to the policies Facebook enforces to the places pages is a necessary part of business these days. Social media marketing is a key part of success for many internet retailers.

The most recent changes to Facebook Pages may affect business negatively if they do not comply. Review the Page Management to make sure the business name accurately reflects the Page content. The name cannot have symbols or all capitals letters, except for acronyms. The name needs to be simply just the name of the business. Name Changes and Migrations cannot lead to an unintended connection, nor can they result in re-categorizing a Page, this may result in a loss of “friends” when a business would like to combine pages.

One of the biggest changes that will affect businesses on Facebook is to the covers. They are a popular place for promotions and Facebook has tightened up these restrictions, they can no longer include price or purchase information. Contact information cannot be included or any references to actions such as, “Like” or“Share”. Promotions must be administered with Apps on Facebook.com. These rules and regulations can be confusing to the business owner and they change frequently. SEOwhat.com has experts in social media services to help ensure the businesses page on Facebook complies with these changes and keeps the client up to date with changes that are coming. Noncompliance can result in the page being rejected or removed from Facebook.

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SEO Agency Generates New Visitors For Luxury Hotel Resort

Online marketing agency QueryClick has helped a luxury hotel resort dramatically improve its Natural Search returns by driving over 30,000 new unique visitors to its website between 2011-2012.

One of the specialities of the search marketing firm is to help businesses get better results online through Search Engine Optimisation (SEO), which ensures that their clients’ websites appear higher and perform better when Internet users make searches on Google.

The Edinburgh-based agency also helped generate 33,824 organic visits to the Rockliffe Hall website – an increase of 50% compared with the previous year. Of those visits, 3,883 came through on non-brand terms compared with 1,999 during the same period of the previous year. This represents a 94% increase in traffic from non-brand, organic keyphrases.

Chris Liversidge, founder of Queryclick, said: “We’re delighted with the success of our work with Rockliffe Hall since we started working on the search engine optimisation of their website in August last year.

“We helped with the design and launch of their new site at the beginning of December and since then it’s gone from strength to strength.

“The site has already reported a significant rise in total and organic traffic and in January the site achieved the highest level of traffic in 12 months with a total of over 48,500 hits with over 20,000 new visitors which is a massive achievement.”

Rockliffe Hall is the newest and most exciting 5-star luxury hotel resort to open in North East England and is set on a magnificent restored 18th century estate on the banks of River Tees. With there being strong competition in the hospitality industry success is increasingly linked to online performance.

Over the course of the campaign Queryclick ensured that Rockliffe Hall achieved a total of 82,926 organic SEO visits between January and March this year which is an increase of 23,008 during the same period in 2011.

Chris Liversidge added: “The results speak for themselves here and when you consider that since the new website went live in December there has been over 97,000 organic visits compared to 73,000 in the three months prior to launch, the value our expertise has brought the business is invaluable.”

“Going forward we’re eager to further improve website functionality and help increase traffic levels and conversion rates by implementing E-Commerce tracking, as well as completing outstanding page title and meta description updates.”

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LIMA Networks Puts Autonet Insurance In The Fast Lane With New Storage Infrastructure

Independent IT solutions provider LIMA Networks has helped one of the UK’s largest insurance brokers to revamp its data storage infrastructure, resulting in greater flexibility and impressive cost savings.

Autonet Insurance Services Ltd, Britain’s biggest independently-owned broker in the consumer and business van insurance field, called on Manchester-based LIMA Networks to help it move away from a storage infrastructure solution that had become expensive to maintain and grow, and difficult to administer.

As a financial services company with more than five million customer enquiries per month and a need to comply with industry regulation concerning data management and recovery, Autonet needed LIMA Networks to provide an IT solution that met all of the company’s various needs. This was achieved through a NetApp and VMware virtualised solution, which saw Autonet switch from using 30 physical servers to 15 virtual servers.

As well as reducing the company’s server estate considerably and improving efficiency and manageability, through the use of NetApp Autonet now has flexible disaster recovery technology which helps ensure business continuity.

Nik Potts, head of IT at Autonet, said: “I now have I now have real flexibility and have been able to achieve 90 per cent cost savings from year to year. I would wholeheartedly recommend NetApp to other firms.

“I feel a giant weight has been taken off my mind. I’ve genuinely been better able to sleep at night. I know I now have a very reliable data storage function matched by a full disaster recovery capability.”

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College Hails ‘Future-Proofed’ ICT System

A college in Salford, Greater Manchester, says it has effectively future-proofed its ICT service to students and cut storage by half, after joining forces with Lima Networks to implement a restructuring of its IT system.

Salford City Academy, which accommodates 670 students from the Salford and Eccles area, approached Lima after coming to the conclusion that its existing infrastructure was ill-equipped to meet the future needs of its pupils. Among the concerns raised about the old system was that it was relatively slow to respond to users’ needs, meaning that staff and students alike were having to ensure an extended wait before being able to open network files.

Having been selected by the college as its solution partner, Lima Networks got to work on replacing the old infrastructure with a NetApp and VMware vSphere 4 configuration, which not only improved performance and consolidated storage, but also offers sufficient flexibility to ensure it continues to meet the requirements of students and staff well into the future. The installation was completed in August 2010 – right at the start of the academic year – and the new system has made a big difference to the way the college operates.

“What I particularly liked with this approach was the full disaster recovery suite that was included; this could really deal with some ongoing back-up issues,” said Salford City Academy’s network manager, Andrew Lawton.

Mr Lawton’s aim was to resolve the problem of physical limitations on storage, whilst also trying to make the college’s ICT capabilities more environmentally-friendly. There have been a number of benefits following the restructuring, with innovations such as virtual desktop infrastructure also helping to avoid the additional costs associated with forking out for replacement hardware.

“I think the engineering here was extremely good and the partner really understood our requirements. I have to say that at the outset our Principal was a bit nervous about all this but he’s very happy now – as are we all,” he added.

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Leading Construction Company Builds Virtual Reliability With Help From LIMA Networks

A world leading construction company has overhauled its IT systems with the help of IT solutions specialists LIMA Networks and, as a result, has cut its downtime and improved efficiency by no end.

The company, Tensar Technologies, is at the forefront of technology-driven civil engineering and road building and provides services that utilise modern technologies. Rather than following traditional methods of construction, Tensar is constantly searching for newer and better ways in which it can develop sustainable solutions for its clients. The Blackburn-based company employs over 800 people and has clients in many different countries.

However, due to its high-demand, Tensar requires a fully operational storage area network (SAN) system that is both flexible and stable, as well as giving a high standard of return on investment. According to Tensar’s Network Manager, Steve Carroll, its current SAN solution was ‘taking an unacceptably long time’, which led to downtime that cost the company money.

At this point, Tensar Technologies turned to LIMA Networks for help. As a NetApp Gold Partner, LIMA Networks was able to present a new SAN solution that would enable Tensar to achieve its desired levels of storage efficiency, storage utilisation, backup ability and virtual system changes.

LIMA Networks installed a new SAN architecture with a VMware vSphere 4.1 operating system that allowed Exchange and SQL databases to be accessed by all users. LIMA Networks also fitted a NetApp FAS2040 as a primary storage device and a FAS2020 as a secondary device, which was located at the disaster recovery site. These devices made backups take minutes rather than hours, making Tensar Technologies more efficient, and helped to improve storage utilisation by up to 40 per cent.

“We worked closely with LIMA Networks who understood our business requirements,” said Steve Carroll. “I can now be confident a user in China who needs servicing can be helped, no matter what time it is in the UK; the flexibility and reliability of the new solution absolutely enables us to maintain service delivery 24×7.”

LIMA Networks has helped Tensar Technologies in upgrading its IT systems to a level that allows the company to get a much better grip on its services. To find out more about LIMA Networks, visit www.limanetworks.com now.

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Lulu.com Launches New Ecommerce Platform

Lulu.com, the leader in self-publishing, has launched a new ecommerce platform along with major site upgrades that will give authors and readers the absolute best self-publishing experience for buying and selling books in any format across the globe.

Powered by leading ecommerce platform provider Elastic Path, the upgrades are designed to maximize author agility in a rapidly changing publishing industry and ensure that readers can easily buy books online anywhere in the world, including the places they already shop like Amazon.com, the iBookstore, and Barnes and Noble’s NOOK Bookstore. Customers can expect an even easier to use Lulu.com with new capabilities such as registration-less checkout, faster browsing times, enhanced international language and currency support, improved address validation, and customizable marketing tools for authors, adding to Lulu.com’s already free ebook publishing services.

“Lulu and Elastic Path have made publishing and buying quick and easy,” says Matt Dion, Vice President of Marketing for Elastic Path. “Lulu is a great example of an innovative company providing their customers with a compelling value proposition, cementing Lulu’s leadership position in the publishing technology arena for years to come.”

The new platform creates an entirely new infrastructure for Lulu.com to build upon, which greatly increases the speed at which the company can release new features and updates in the future to better equip customers with the tools they need, when they need them. For example, Lulu.com’s soon to be available ecommerce APIs (Application Programmer Interfaces) enables businesses and publishers to build Lulu.com and Elastic Path’s ecommerce tools into their own branded websites, absolutely free.

“We’re constantly looking for ways to make it easier for our customers to take advantage of the ever-increasing opportunities in publishing today, from easily creating print and eBooks, to expanding author reach to more places,” said Bob Young, CEO of Lulu.com. “We’re in the business of removing limitations for creators and with these upgrades, we’re providing publishers, authors, and their readers, with a world-class ecommerce experience.”

With just a few clicks of a button, anyone can upload content to Lulu once, and sell it through a global network of premier retail channels as a print book or eBook, all for free. Creators set their own price for their titles and keep up to 90 per cent of the profit whenever their works sell.

Interested parties can learn more about self-publishing and the new and improved Lulu.com by visiting, www.lulu.com, while British users can visit Lulu UK at www.lulu.com/uk.

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DiscountVouchers.co.uk Announces New Deals to Help Brits Save on Spring Styles

Sprucing up a spring wardrobe can now be more affordable for UK shoppers thanks to new deals for savings at top fashion stores available via DiscountVouchers.co.uk. The online voucher codes specialist – which helps consumers to save money at over 800 stores – has this week sourced new deals for money off at New Look, Urban Outfitters and ASOS.

New stylish fashions for spring from popular high street outlet New Look can be had on a budget right now thanks to the new deals sourced by DiscountVouchers.co.uk. Both women’s and men’s clothing can be had with savings thanks to New Look discount code choices including Men’s Clothing Sale, Free Delivery To Your Local UK Store on Orders Over £20 and Up to £10 Off Women’s Denim.

Another of the country’s top fashion outlets to featured on the DiscountVouchers.co.uk website this week is ASOS, which offers women’s and men’s clothing via a regularly-updated online store. This week sees the voucher codes specialist offering new ASOS discount vouchers such as Save Up To 70% in the Clearance Subject to terms and conditions.

Urban Outfitters is a well-known supplier of street clothing and quality youth wear, and DiscountVouchers.co.uk can this week help shoppers get more for their money there as well. The DiscountVouchers.co.uk site is right now offering a choice of Urban Outfitters discount vouchers such as Save Up To 70% in the Sale.

Doug Scott, managing director of DiscountVouchers.co.uk, says, “With the spring weather kicking in people are looking to get some new clothing from famous stores – but they are still working to tight budgets. With that in mind our latest deals for top stores like Urban Outfitters, ASOS and New Look are perfectly-timed for helping people maximise their spends right now.”

DiscountVouchers.co.uk offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, lastminute.com and Boden.

For more information visit www.discountvouchers.co.uk.

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Soda Poker, A Whole New Way Of Enjoying Online Poker!

A new multilingual poker room has just been launched by one on the main online poker publishers with the intention of becoming an alternative to the current online poker monopoly.

POKER hit the web in the mid 00’s and has since never ceased to grow in popularity. But governments around the world have decided that now is the time to impose regulations on online gambling and as a result you may have noticed that playing poker with real money is getting tougher and tougher (especially if you are living in the US!).

In the mean time, playing poker with virtual chips on social networks has never been as trendy, fun and easy! Don’t deny it; even your mom and your little sister are on it… These so called social poker games owe their popularity to the fact that while being built around a game you usually find in a casino; because you can’t cash out your winnings, for legislators, it’s not gambling so you (and the companies running them) are alright with them.

Now the companies running these models are seriously considering adding cash out options once the game will be regulated, and the companies running real money poker rooms are looking at social poker games as a way of not only offering a different version of the game, but also penetrating virgin territories such as social networks or mobile devices.

It’s going to be a war of the worlds when these gaming giants collide, but undoubtedly poker players will come out as winners, as the competition will generate new products and new offers for the end users…

In the mist of it all, Cmedia, a company based on the Spanish coast of Barcelona has launched Soda Poker, a social poker room that aims to offer a serious alternative to other poker rooms.

The name Cmedia may not ring a bell, but if you have ever been on a website related to poker or any other form of online gambling, chances are you were on one of theirs: with over 1000 websites online, they are amongst the biggest online gambling publishers in the world… so you can trust they know what they are doing when it comes to online poker. They are the people behind Freepoker.org and Pokerholdem.com.

Soda Poker is easy because unlike any other Texas Holdem poker site you can register and play for free in just a few clicks. It’s quick, easy and simple. It gets you seated at the poker table in just a few seconds without asking you for your bank account details, or your grand mother’s maiden name. And it’s freemium, meaning that every day; you can come back and play without having to deposit real money. But if you want to play the higher stakes you can always buy into the premium model and get more chips allowing you to play at a higher level. Because players don’t actually bet with real money, Soda Poker is a totally risk free game, you can just play for the fun of the game! It’s really the closest you’ll get to playing a home game with your friends, and that’s why it’s one of the fastest growing social poker communities and one of the hottest places to be dealt cards on the web right now!

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Google To Move Underwater And Take Internet Surfers For A Dive, Says SEO Company SachaMango

From September, the Catlin Seaview Survey, run by the University of Queensland in conjunction with insurers the Caitlin Group, will take to the water to conduct 360 degree panoramic filming of the greatest reef on earth, with Google making all 50,000 images available on Google Results, Google Earth and Google Maps through a new feature in Panaramio. There will also be a dedicated YouTube channel and live streams of the expedition team at work.

Professor Hoegh-Guldberg, Director of the Global Chane Institute and Chief Scientist on the project, said “The Catlin Seaview Survey comprises a series of studies which will reveal to the public one of the last frontiers on Earth: the oceans.

“For the first time in history, we have the technology to broadcast the findings and expedition through Google. Millions of people will be able to experience the life, the science and the magic that exists under the surface of our oceans. This project is very exciting.”

The survey will take place in three stages; a shallow reef survey of 20 sites across the2300km of the reef, a deep water survey using robots to depths of 30-100 metres, and finally a mega-fauna survey that will explore how green turtles, tiger sharks and manta rays migrate in response to ocean temperatures.

A spokesperson for SEO Company SachaMango Media, said: “This is a great example of how technology can be used to not only to help make ground-breaking research a reality, but also to educate and inspire the public to learn more about the underwater world around us. It forms an important link between scientific knowledge and public awareness, and gives people an opportunity to see rare sites that they might never get to see unless they actually visited Australia and went underwater themselves. The project will allow us all to go for a virtual dive without ever leaving the comfort of our own armchairs!

The survey is set to begin in September, although the project’s website already has some images from initial equipment testing and a demo of how the panaramio images will be viewed. However, there are already plans underway to document some of the most important oceans in the rest of the world.

“It’s no surprise that Google has got involved,” said the spokesperson.” As the biggest occupier of search space in the UK – some 93% – and with the features like Google Results, Earth and Maps already popular with the public, it makes sense they should be the partner of choice to develop the applications needed on its advanced platforms to view the incredible images that will come from the project.”

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Plusnet Reveals Nine Out Of Ten Mums Rely On The Internet For Parental Advice

Plusnet has revealed that a staggering eight out of 10 (82%) mums rely on the internet for parental advice.

According to the survey* carried out by home phone and business broadband company, two in five (41%) mums say they do their weekly shop online to save time, with almost the same amount again (40%) banking online to avoid long in-branch queues. A massive 99% of mums spend up to four hours of their own ‘me time’ online each day.

The new generation of mothers are an internet-savvy audience with more than half (51%) researching their children’s homework online. Asking more than 3,300 mums, the study found that a quarter of mothers consider themselves as “networking mothers” who use online forums and other social media to get parenting advice. It is clear the internet has a big part to play in motherhood with well over a third of these networking mums (39%) finding it a vital resource when their child is ill and they need to look up symptoms.

It is not just parenting issues that these networking mums are clued up on, as half of those asked also liked the fact that while housebound with the kids, they can seek “adult conversation” from peers online through sites such as Twitter and Facebook.

Speaking about the survey results, Plusnet ambassador and Dancing on Ice Star Jennifer Ellison said: “It’s great that mums can find a quick way to get advice online when it’s needed. I personally really value being able to use the net to speak to my family when I’m away. Doing Dancing on Ice has made me realise how valuable something like video calls are – it’s fantastic to be able to see your little boy as well as talk to him on the phone. I’m also a big fan of online shopping – the last thing I want to do after a hard day’s training is go shopping – and I’d much rather spend any spare time with my family.”

The study conducted by Plusnet among the netmums community, also asked about favourite ‘mum moments’ in film and TV. Mother’s instincts struck a chord with this audience, with nearly a third (31%) voting for the most touching moment as that in the 2003 movie “Cheaper by the Dozen”, when Kate Baker, (played by actress Bonnie Hunt), sacrifices her career to care for her children at home. Meanwhile, Rachel Green from sitcom ‘Friends’ was voted the most admired mum character with more than a third (35%) of the results.

Jamie Ford, CEO of Plusnet said: “Through this study we can see how vital the internet is when you are a parent, in fact even us Dads are partial to turning to the net, especially for things like help with homework. With more and more people using the web for everyday needs Plusnet is committed to providing reliable and competitively priced broadband, perfect for family life.”

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FastVision Web Hosting Success

FastVision the UK based hosting company in Cheltenham has been growing rapidly making it one of the fastest growing hosting companies in the UK. In its 10th year of Business FastVision has now not only won hosting awards but also the hearts of the customers. The great lengths that the customer service team and technical support guys have gone to is clear as FastVision has glowing reviews all over the internet when other Hosting providers seem to be struggling with negative reviews and even hate sites setup informing potential new customers about terrible experiences.

As with all business with company growth the most important factor of success is planning ahead and ensuring that the resources are available before the growth of clients and in the hosting environment this is far more important to get right than any other business.

Investment into hardware ensuring that the servers are running fast and load balancing clients across servers to keep the servers running optimal. Web services can be difficult to manage if the process is not controlled due to the nature of hosting as individuals or companies using shared hosting will be in control of uploading files that can potentially have problems. This is where most hosting companies fall over with failures to other clients due to one client doing something wrong.

Speaking with the Director of FastVision, he explained how his passion for success is fuelled by the glowing reviews and all the investment into new hardware, bespoke hosting software and data centre facilities has been a major part of the success story of FastVision as a business. He also explained that FastVision on a daily basis has people moving from other hosting providers to the FastVision network when the drop off of clients from FastVision is minimal and this gives a good indication that we are doing something right.

Customer service is something that every hosting company should invest in and yet the competitors appear to focus less on this, but this lack of customer care has helped with FastVision’s growth.

The FastVision network is one of the fastest hosting networks available in the shared and business hosting areas and this is something that FastVision work very hard to get right. The pricing structure is also one of the most competitive available with starter hosting at only £1.49 per month and this hosting package allows you to host unlimited websites within a single account, something no other hosting company can compete with.

The high end Business hosting is one of FastVision most popular accounts offer everything from 100,000 MB of web space and 200 IMAP / POP mail boxes with 400,000 MB of space for emails, 15 x MySQL Databases with 15,000 MB of storage space and to top it off the business hosting also comes with a FREE 2048 bit SSL certificate and all this for only £9.99 a month.

Dedicated server hosting and cloud hosting is something that FastVision are now pushing hard and it seems again that they have ticked all the boxes and the planning for the services before going live will make this a massive success.

For more information about the FastVision hosting services visit fastvision.com/Hosting.fvnx

FastVision are also starting to dominate the domain registrations of .co.uk domain names due to being selling domain names at the lowest prices available on the internet.

The domain name search checker page offers at a quick glance a list of all types of domains avaialble and registered.

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Increasing Numbers Of Pensioners Turn To Freelancing

An increasing number of pensioners are turning to freelance work in order to boost their pension pots, according to research carried out by Future Foundation.

The study conducted for pension provider Friends Life suggests that enterprising pensioners take freelance jobs as consultants, set up as online traders and establish their own businesses, in order to supplement their retirement savings.

Researchers tagged the group ‘wearies’ (working, entrepreneurial and active retirees), saying that due to inadequate savings, by 2020 many people who are in their seventies will simply not be able to afford to completely give up work.

Martin Palmer, Head of Corporate Benefits Marketing at Friends Life, said: “Necessity is the mother of invention and ‘wearies’ will be among the most innovative and entrepreneurial contributors to the UK economy, despite their senior years.”

Just over half of the people surveyed who had already retired said they would be prepared to work part-time if it meant they could boost their pension pot, with three-quarters of those yet to retire saying they would be willing to do the same.

Unemployment could be set to rise further, potentially leading even more people to consider freelance work in the very near future. According to the Wall Street Journal, Adam Posen suggested in a speech at Nottingham Business School that hoarding of labour may have restricted productivity growth in certain sections of the UK economy, saying: “If market discipline hits the dawdlers, then most of the productivity puzzle goes away.”

However, Mr. Posen suggested that many of those made redundant would eventually find new work as the economy adjusts towards more productive industries. He also insisted that the financial crisis had not permanently damaged Britain’s economy, and that it could resume growth further down the line.

It’s thanks to the capabilities of the internet that continually aids freelancers in finding work, especially the many outsourcing websites. One outsourcing website in particular, called OutsourceMyProject, has seen a noticeable increase in the amount of freelancers bidding on the projects posted on the website, by many different companies.

Loren Holland, Managing Director of OutsourceMyProject said: ”The demand for freelance work is continually increasing. With over £1 million worth of projects posted on our site last year alone, freelancers of all ages are securing work everyday.”

He went on to say: “The service OutsourceMyProject provides is hassle-free and the ideal way for businesses to find the exact talent they are looking for. By choosing a quote that fits within their budget, businesses are able to increase their chances of surviving a recession by saving money at every opportunity, while freelancers are able to boost their income by putting their knowledge and skills to good use.”

OutsourceMyProject is a UK based platform that’s been created to open up the global market place for professional services across a wide range of sectors. To date, the concept of outsourcing professional services has been limited to large companies and organisations. However, OutsourceMyProject enables small and medium sized organisations, entrepreneurs and individuals to successfully outsource business both at home and abroad too.

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New Poll from DiscountVouchers.co.uk Finds Middle Classes Most Regular Voucher Users

The UK’s middle classes are those most likely to utilise online voucher codes to save according to a new survey. The poll has been carried out by leading retail deals website DiscountVouchers.co.uk, and found that more well off areas of the country are home to the most voucher users.

Respondents to the poll conducted by the money-saving website showed that the middle classes around the country are those who most regularly use retail vouchers to get themselves savings on their favourite, must-have labels.

In order, the top ten UK places for using voucher codes were revealed to be:

• Twickenham
• Guildford
• Truro
• Chester
• Canterbury
• Durham
• Dorchester
• Doncaster
• Motherwell
• Chelmsford

Gerard Doyle, DiscountVouchers.co.uk CEO, commented: “Interestingly the more traditionally middle class places like Twickenham and Guildford were shown to be the places in the UK where shoppers are most likely to save money using online voucher codes.”

“However at the opposite end of the survey were cities like Liverpool and Leeds, places where consumers were shown to be up to three times less likely to use money-saving voucher codes to get more for their budgets.”

The DiscountVouchers.co.uk service has seen ‘middle class’ stores like Ocado, White Stuff, M&S and French Connection prove particularly popular with users in recent times.

The DiscountVouchers.co.uk poll found the ten least likely users of voucher codes to be located in:

• Liverpool
• Leeds
• Sunderland
• Telford
• Dundee
• Luton
• Glasgow
• Wolverhampton
• Bradford
• Edinburgh

For more information visit www.discountvouchers.co.uk

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