Category Archives: Privacy

PG Services will be demonstrating DB CyberTech’s GDPR solution during Elastic{ON} Frankfurt on October 30, 2018

SAN DIEGO, CA, USA, 29-Oct-2018 — /EPR INTERNET NEWS/ — DB CyberTech, a pioneer in machine learning based predictive data loss prevention, today announced that it is launching into the European market through a partnership with PG Services of Luxembourg. PG Services joins DB CyberTech’s growing partner ecosystem focused on bringing the next generation of truly intelligent cybersecurity solutions to market. DB CyberTech’s European operations will be headquartered in London.

“We’re excited to begin our new partnership with DB CyberTech. PG Services is known for selecting best in class solutions and integrating them into the Elastic SIEM for our global clients,” said Ali Alaie, Managing Director of PG Services. “After careful review and engineering investment in Europe, we selected DB CyberTech’s patented and award winning compliance and security platform to build a modernized connector that now presents critical GDPR discovery and classification data through the Elastic interface. We’re making DB CyberTech’s innovative platform for compliance and security available to all of our global Elastic clients. I’m pleased to showcase the integrated solution at this weeks Elastic{ON} conference in Frankfurt.”

DB CyberTech solutions enable customers with real-time visibility into their structured data for data security and GDPR compliance. The GDPR compliance solution is based on natural language processing to enable automated and continuous identification of high-value and sensitive personal data.

“We’re truly impressed with PG Services extensive experience with Data Analytics and Elastic value-added integrated solutions,” said Ali Hedayati, COO and President of DB CyberTech. “Our solution integration with PG Services Elastic-centric technology enables visualization, analysis, and searching of host intrusion detection alerts. The integration provides customers with comprehensive visibility, intelligent data classification, and automated machine learning for detection of suspicious activity in the data tier for security and GDPR compliancy.”

PG Services will be demonstrating DB CyberTech’s GDPR solution during Elastic{ON} Frankfurt on October 30, 2018.

SOURCE: EuropaWire

Advanced Data Classification now available for DB CyberTech’s #Predictive Data Loss Prevention and #GDPR solutions

SAN DIEGO, CA, United States, 27-Aug-2018 — /EPR INTERNET NEWS/ — DB CyberTech, a pioneer in machine learning based predictive data loss prevention, today announced advanced data classification for structured data as a new capability of their security and privacy platform. This new capability supports compliance with EU’s General Data Protection Regulation (GDPR).

DB CyberTech’s advanced data classification utilizes natural language processing to continuously and accurately identify high value sensitive data such as personal data, intellectual property, and financial information. With this capability, privacy professionals and Data Protection Officers are now able to focus more of their attention on a set of databases that store sensitive data and therefore pose the greatest risk to the organization.

Advanced Data Classification is available now for DB CyberTech’s Predictive Data Loss Prevention and GDPR solutions. Data classification operates completely non-intrusively by analyzing database conversations. No database login credentials are necessary and there’s no impact on database performance.

“To defend against today’s security threats to structured data, DB CyberTech offers database asset discovery, automatic data classification, and continuous monitoring to identify where sensitive data is stored along with which clients and applications process sensitive information,” said Brett Helm, CEO of DB CyberTech. “We then apply machine learning and behavioral analytics to pinpoint rogue activities including insider threats.”

SOURCE: EuropaWire

Former Gartner executive Richard Stiennon on GDPR: organizations have to comply with the most intrusive technology regulation ever

PRAGUE, Czech Republic, May-1-2018 — /EuropaWire/ — ZOOM International, a leader in call recording, workforce optimization, and compliance software for the omnichannel contact center, today announced support for the European Union’s General Data Protection Regulation (GDPR). By making simplicity, speed, and cost-effectiveness the goals of the release, ZOOM has created a new industry standard—companies who need to support GDPR in any region of the world don’t have to purchase and implement more software. GDPR support is a standard part of the ZOOM 6.3 Suite.

Former Gartner executive and Chief Research Analyst at IT-Harvest, Richard Stiennon, explained the scenario in a November 2017 article on Forbes, “The looming imposition of a new data protection regulation in the EU is already sending tremors through the legal and IT worlds as organizations wake up to the fact that by May 25, 2018, they have to comply with the most intrusive technology regulation ever. Law firms and consulting firms are starting to use phrases like ‘this is Y2K all over again.’”

Companies in and outside the EU are taking immediate action to make applications compliant while also planning for larger, cross-department initiatives in parallel. For any company (in any country) managing EU citizen data, fines can be as much as €20 million or 4% of global annual revenues. To add to the pressure, many WFO vendors force additional software purchases of complicated “compliance suites.” Unlike ZOOM, these companies add a burden, creating additional friction for their customers—forcing longer timelines for decisions, approval, and implementation.

“GDPR is a monster of a regulation for companies to tackle,” explained Brian Shore, CEO of ZOOM International, “So, we designed ZOOM 6.3 to simplify and streamline the effort it takes to achieve GDPR compliance. It also gives customers enough flexibility to evolve over time without becoming a beastly, bloated, and outrageously expensive application—like we see from many of our competitors. In addition, GDPR truly puts the ownership of data completely in the consumers’ hands, even allowing them to have all their data erased. To address this, companies really need quality management software more than ever. Perhaps they could afford to have upset customers in the past, but now it is much more expensive. GDPR will enable a different type of attrition than we have ever seen in the history of the world.”

Full news release…

ExpressVPN sostenere organizzazioni noprofit per proteggere libertà e della privacy in internet

TORTOLA, Isole Vergini Britanniche, 27-Feb-2017 — /EPR INTERNET NEWS/ — Riflettendo la diversità degli utenti VPN in tutto il mondo, ExpressVPN è lieta di presentare ExpressVPN.com in 6 nuove lingue:

Tedesco: (www.expressvpn.com/de)
Olandese: (www.expressvpn.com/nl)
Norvegese: (www.expressvpn.com/no)
Italiano: (www.expressvpn.com/it)
Spagnolo: (www.expressvpn.com/es)
Portoghese: (www.expressvpn.com/pt)

Milioni di persone in tutto il mondo possono ora consultare il contenuto di ExpressVPN nella loro lingua madre per scoprire:

  • In che modo una VPN aiuta le persone ad utilizzare internet in modo sicuro e privato
  • Informazioni riguardo le posizioni server di oltre 87 paesi di ExpressVPN
  • Notizie riguardo gli ultimi software ExpressVPN, incluse nuove funzioni e compatibilità
  • Consigli per scegliere la posizione server VPN migliore per accedere a diversi tipi di contenuto
  • Un elenco completo di servizi e siti web che si possono sbloccati con una VPN

ExpressVPN si impegna a rendere la vita delle persone di tutto il mondo più semplice, grazie ad un utilizzo di internet privato, sicuro e libero.

SOURCE: EuropaWire

New Canadian Security Company Fighting Worldwide Corporate Espionage and Advanced Attackers

Information theft, or hacking, is extremely common in the business world. Companies with the most valuable information are under constant attack and need of sophisticated defense team. The Arc4dia team of experts has years of practical experience in the field of high-level cyber attacks and can help businesses to protect their privacy.

Snow Cover is the main defense service offered by Arc4dia. It is the first cyber security monitoring service truly aimed at advanced persistent attacks. Unlike the plethora of other services claiming to protect organizations against advanced persistent threats (APTs) while relying on the same technologies and people behind Anti-Virus, Arc4dia defense service is built from the ground up to provide a real fight against the advanced attackers using strategic and transparent techniques.

For a company with sensitive information, installing security software is not enough. Hackers constantly evolve, using new exploits to get past stationary defenses. That means a company’s defense strategy must also evolve in response. “We’ve helped clients to get rid of an attacker they didn’t know they had before we came in. The only hint the client had in a span of three years, was that they started losing critical contracts to a foreign competitor ” said Roberge, Arc4dia founder.

For a limited time, Arc4dia offers Early Snow Program as a trial for Snow Cover. ESP is a program aimed to organizations that are likely to be victims of advanced targeted attacks. This program is completely free. The main benefits to the program participants: cutting edge 24/7 surveillance, evolving detection and immediate mitigation of targeted threats, and all this in transparent manner that won’t impact the running of your business.

About Arc4dia
The passionate team of researchers at Arc4dia has extensive experience in IT security in the Intelligence and Law Enforcement world with a combined talent that continuously strives to be the best in mobile security. Arc4dia protects some of the most valuable and critically sensitive information in the world, including intellectual property, manufacturing processes, military research, pharmaceutical research, and more. For more information, visit www.arc4dia.com or call 1-866-598-4317.

Via EPR Network
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Research Now Launches Valued Opinions 2.0 in Australia

Research Now, the leading global online sampling and data collection company, today announced the gradual launch of its improved Valued Opinions programme to over 200,000 active members in Australia. Enhancements include: a modernised website and new identity; increased member communications and support resources; access to a complete history log; social media integration; the introduction of quick polls; a greater variety of rewards; and a complimentary Smartphone app.

Since its first launch in the United Kingdom in April 2011, Valued Opinions 2.0 has seen a 25-30 per cent increase in response rates, a 20 per cent increase in panellist conversions, a 46 per cent increase in average page views, and a 72 per cent increase in time spent on the site.

“Following a successful launch in the United Kingdom and the United States, we are excited to offer this enhanced programme to our panellists in Australia,” said James Burge, Managing Director of Asia Pacific at Research Now. “With the ability to further engage panel members in the survey process, the latest developments will result in higher retention and response rates, and ultimately a healthier panel and superior targeting information to reach specific populations.”

Valued Opinions 2.0 will allow for greater support and guidance to ensure that Valued Opinions Panel members get the most from their experience through enhanced member communications, such as regular member updates, improved Frequently Asked Questions, and tailored communication based on a data-led communication strategy. With a focus on delivering a better level of customer service, the new visual identity and website have been strategically designed to allow for on-going optimisation and the addition of new functionalities to further enhance the panellist experience.

Starting immediately, panel members will be welcomed by a number of user-friendly developments personalising their participation. Examples include a full history log of surveys completed, rewards claimed and friends invited through the programme, as well as a Facebook sign-up and Google +1 option that allows members to comment and share pages with friends.

Additionally, quick polls invite members to participate in short topical questions and compare their answers with the rest of the panel. Through the new Quick Poll forum, members can comment and interact with fellow members regarding the latest poll ideas, and also suggest poll topics.

Furthermore, the introduction of Valued Opinions 2.0 offers members a greater selection of rewards to choose from, as well as a referral programme that incentivises members for recruiting new panellists to the programme.

Thomas Lapperger, Vice President of Panel Marketing and Customer Relationship Management added: “We truly value our members and their opinions, and recognise that the time panellists invest as stakeholders in the research process is of utmost importance. For this reason, we are excited to launch Valued Opinions 2.0 in Australia, offering a more user-friendly and engaging experience that strengthens our market-leading programme and reflects on new advancements in technology by adding functionalities that will significantly improve our customer relations and quality of service.”

For people on the go, Valued Opinions 2.0 offers a new Smartphone app that enables members to access and complete surveys at any time. Similar to the new Members Homepage, the app also informs members when a new survey is available.

Via EPR Network
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Research Now earns respected TRUSTe Email and Web Privacy Seal of Approval

Research Now, the leading global online sampling and data collection company, has announced that it has recently received the well-respected TRUSTe Email and Website Privacy Seal of Approval for its Valued Opinions panel in the United Kingdom. Research Now joins over 5,000 companies committed to building consumer trust online through participation in the TRUSTe Privacy Seal programme.

“The new certification is evidence of our commitment to not only be compliant with European privacy laws and meet all necessary requirements for safely collecting personal data and opinions through market research surveys, but also to implement best practices that go beyond this.” said Thomas Lapperger, Vice President of Panel Marketing and Customer Relationship Management at Research Now.

To achieve this certification, the Valued Opinions Panel had to undergo a very thorough review of its privacy policy and practices to ensure the programme is compliant with TRUSTe’s strict requirements, including transparency, accountability and choice regarding the collection and use of panelists’ personal information. Furthermore, through its Email Privacy Seal, TRUSTe reinforces the Valued Opinion programme’s commitment to good email practices by certifying email disclosures, reputation and unsubscribe policies.

Lapperger continued: “In times when online privacy becomes even more important for internet users, we are doing everything we can to ensure the survey experience is safe for our valued panel members. Receiving the TRUSTe Privacy Seal demonstrates our commitment to maintaining the strictest of privacy standards based on transparency and trust, and we will continue to work with TRUSTe to uphold these standards for our consumer panels worldwide.”

TRUSTe’s mission as an independent third party is to accelerate online trust among consumers and organisations globally through its leading privacy trust mark and innovative trust solutions. The TRUSTe seal is a signal to consumers that a website is safeguarding their personal information and values their online privacy.

Via EPR Network
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Nothing’s Safe In Cyberspace Says Leo Impact Security

What do the NSA, the Army and Sony Corporation have in common with US embassies around the world? All of them, along with over 2,500 other entities, have been compromised by hackers like Wikileaks and Antisec. The cost of these cyber-crimes has mounted to over $3 billion a year. And “the little guy” isn’t safe, either. Everyone who uses the internet is at risk, despite the increasing use of antivirus software, IDS/IDP and firewalls in the current security models.

Today Leo Impact Security is exposing top secret methods used by cyber criminal’s also defending preventive methods because today all corporate, personal, and government computers are vulnerable to remote cyber attacks.

How do cyber criminals bypass current security model?

1. Antivirus bypass using crypters and protectors with random encryption methods
(ex: cypherx, Themida).
2. Firewall bypass using known ports in malware like port 80 and 8080.
3. IDS/IPS avoid using SSL encryption+ DNS tunneling-based malware (BOTS, RAT).
4. Remote access to any computer using Zero day exploits (.doc, .PPT, and .PDF individual files), Java silent driveway, browser packs, Router DNS MITM, and pen testing tools – Core impact, immunity canvas, Metasploit Pro etc.

For Proof of concepts/Live demos, check our site: http://www.leoimpact.com

How to defend against advanced cyber attacks?

Use m2 security model developed by cyber security expert Manish Kumar, chief research officer at Leo Impact. All of the following services are nonprofit as per our Corporate Social Responsibility (CSR).

1. World’s first free antivirus scanning online engine which protects your PC from viruses, trojans, spyware, rootkits, and other malicious programs (zero day exploits) and attachments by using 32+ antivirus on cloud. Visit: www.balajiplus.com

2. To protect against unknown malware (rootlets, trojans, BOTS-Zesus, spyeye, Ghostrat, etc.) and zero day exploits attacks using Neutron+ Protection system software in PC.

3. To protect against remote-based attacks like DDOS, Sql Injections, XSS, and buffer overflow, use cloudflare.com on servers and Free VPN providers ( www.usaip.euwww.vpnreactor.comwww.torproject.orgwww.hotspotshield.com )

4. To protect against data & information leakage and other attacks, use our two-way authentication and free security analysis and consultancy.

Via EPR Network
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Internet Reputation Management Offers Free Analysis And Ability To Control Online Reputation

When companies are lagging in search engine results, or the online content that does show up is negative in nature, they turn to Internet Reputation Management to put things right. With high quality tools, fast results, skilled writers and a focus on customer service, Internet Reputation Management has become known as a leading online reputation repair service. Over 100 companies -including some that are household names- have taken advantage of Internet Reputation Management’s services, and now that expertise is available without charge, through a free reputation management online consultation.

Because the Internet is an open platform, anyone can write anything about any company, product or individual. This is often a good thing, but when a negative review, unflattering photo or embarrassing video shows up at the top of a search page, online reputation suffers. Potential clients or customers don’t always scroll down through those poor results to read the rest. When people say that the web is forever, it’s not an exaggeration. Negative material doesn’t simply disappear from the Internet, it has to be made irrelevant by having positive or neutral material replace the bad in search results. However, sometimes the cure can be as bad as the disease. Poorly executed search engine optimization (or SEO) looks unprofessional, especially if search results point to material that’s been poorly written. Using spamming techniques only aggravates customers further. The Internet Reputation Management team includes editors and wordsmiths who are based in North America and are subject matter experts. Editors have advanced literary degrees, ensuring well crafted content, and the experts in SEO know exactly which strategies are most effective. They work closely with their client to devise an effective strategy, remaining accessible throughout the project. The entire team is dedicated, professional, customer-focused and discrete.

In addition to offering a free consultation, Internet Reputation Management offers Do-It-Yourself reputation management online through a list of Top 10 DIY reputation management tips. These represent a simplified version of what the Internet Reputation Management teams does for their customers, but it provides a useful basis for those who choose to tackle the issue themselves. A blog is also provided, for those who want to keep on top of the tools, techniques and terms used in the industry.

Via EPR Network
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Insure Your Company’s Positive Reputation with Internet Reputation Management

More and more businesses are making a preemptive strike when it comes to reputation management online. With the help of Internet Reputation Management, they are taking control of their reputation online with a powerful, preventative strategy that accentuates the positive and prepares for the negative. The California-based firm creates a customized plan for each client, a plan that includes a 90-day, money-back guarantee.

Insure Your Company's Positive Reputation with Internet Reputation Management

A preventative plan from Internet Reputation Management mirrors the firm’s successful repair plans in many ways, as both sculpt search engine results and utilize aggressive search engine optimization methods. A preventative reputation management online plan begins with the identification of existing positive information about the business online. Next, Internet Reputation Management creates additional positive information in the form of websites, blogs, social media profiles, reviews and press releases.

Lastly, the firm uses its proprietary search engine optimization techniques to push the positive information about the business to the top of search engine results for its name and relevant keywords. This preventative strategy allows the business to dominate the first pages of search results for the terms. If negative information does become attached to the search terms, the business already has a strong grip on the important first pages. Only about 3 percent of search engine users make it to the last result on the first page, much less the second page. Essentially, the preventative plan serves as an insurance policy for the business, one that covers its reputation management online.

This particular insurance policy comes with a money-back guarantee. Internet Reputation Management provides documented results within the time specified in the reputation management online plan for the business and according to its “Agreement for Services.” If the firm cannot deliver documented change in 90 days, the client receives a full refund.

A business can trust that Internet Reputation Management protect its reputation while working on its reputation management online. The firm never spams, and its strategies appear organic to both search engines and customers. All client names are kept confidential.

Internet Reputation Management: Based in Ventura, California, the firm helps businesses and individuals to take control of their reputation management online. A team of online reputation strategy experts, public relations professionals, search engine optimization engineers, SEO copywriters, bloggers, project management specialists and account representatives all work to this end. To learn more about the firm’s services, visit internetreputationmanagement.com. To set up an interview with a member of the firm, contact Laura Fahr at press@internetreputationmanagement.com or by calling 877-259-6003. Internet reputation management is located at 7770 Telegraph Road, Suite E432, Ventura, CA 93004.

Via EPR Network
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Regain Control of Your Company’s Online Image with Internet Reputation Management

In today’s world, even a company that does business fairly and provides excellent customer service can find its online reputation tarnished by a single disgruntled customer. Such is the power of the Internet. When this happens, savvy companies turn to Internet Reputation Management, a California-based firm that specializes in repairing online reputations by re-engineering search results and deploying aggressive search engine optimization techniques. Internet Reputation Management incorporates its proprietary strategies into a customized reputation management online plan for each client, a plan that includes a 90-day, money-back guarantee.

May, 2010 – The customer is always right. This approach helps companies diffuse unhappy customers and retain a positive reputation in the marketplace. What happens, though, when an unhappy customer airs his grievances with a company online? Often, the customer does not relay relevant details or include the company’s efforts to make things right. His consumer reviews unfairly paint the company in an unflattering light, and those negative reviews make their way to the top of search results for the company’s name. Internet Reputation Management can help a company in this situation regain control of its online image by re-engineering search results and utilizing aggressive search engine optimization methods. Based in California, the firm never resorts to spamming to achieve results, and all reputation management online efforts are kept confidential and appear organic in nature to search engines and customers alike.

A reputation management online plan from Internet Reputation Management includes a multi-pronged approach: 1) Identification of existing positive information about the company online; 2) creation of additional positive information in the form of websites, blogs, press releases, reviews and social media profiles; 3) aggressive search engine optimization techniques to push the positive information to the top of search results for the company’s name and/or targeted keywords. The result: Negative information falls to the second and third pages – and beyond – of search results. Studies show that only about 3 percent of search engine users click on the last result on the first page, so imagine how few users make it to the second or third pages of search results.

Internet Reputation Management has more than 100 successful online reputation repair projects under its belt. The California firm also prides itself on accessibility, as many companies have made reputation management online situations worse by going with an overseas firm that applies canned techniques, often involving spam. Internet Reputation Management provides documented, positive results within the time specified in the reputation management online plan for each client and its “Agreement for Services.” If it cannot deliver documented change in 90 days, the client will receive a full refund. Case studies and client testimonials – for other services the firm provides, as reputation management clients are kept confidential – are available on Internet Reputation Management’s website, along with an FAQ and a helpful glossary.

Via EPR Network
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Internet Reputation Management Has Helped Over 100 Companies Repair Their Online Presence

Internet Reputation Management, the gold standard for protective and defensive measures has now successfully completed over 100 projects, each designed to help a company control the way it’s perceived online. By working with a client to build a growing network of carefully designed favorable content, search engine results begin to be dominated by the “good” results, the key to successful reputation management. Online is the only game in town for many companies (and individuals), with Google or MSN results making or breaking the way in which prospective customers see them.

April, 2010 – After passing the milestone of successfully helping 100 customers repair their online reputation, California based Internet Reputation Management has proven itself the gold standard in this increasingly important field. In a world where a single dissatisfied customer or even a kid out to have some fun at someone else’s expense can post derogatory material on web sites, social media outlets and product review boards that becomes the first thing potential customers see when searching on Google, reputation management online is a critical service.

SERM, a common term used to describe Internet reputation management (the service, not the company) can take several different forms, depending on the challenge facing the client. Prophylactic or protective reputation management online involves a wide range of techniques such as keyword research, SEO (Search Engine Optimization) copywriting, image and video SEO, social media optimization and consumer review management. The goal in this case is to help the company dominate the top listings for key consumer level web tools like Google, Yelp, and Google Maps, as well as providing a dominating presence in blogs, social media sites and among PR firms. This form of Internet marketing ensures that a company is the first one that prospective customers find online, that the impression they get from what they see about the company is positive and that the content is natural looking and not obviously part of a coordinated effort.

Via EPR Network
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Smart Traffic Review and Recommend Search Engine Reputation Management Strategies to Clients

In response to client concerns, Smart Traffic recommend the most effective SERM strategies to combat libellous online content.

Smart Traffic offer SERM advice and strategies in order to help clients protect themselves from people with malicious intent who intend to damage the reputation of their business.

Andy Birt Managing Director of Smart Traffic says, ‘We have introduced this SERM advisory service in response to client concerns, we share their opinion that why should one or more disgruntled people ruin a hard earned reputation? Much of this malicious content is written anonymously and could be uploaded by anyone from disgruntled ex employees to competitors.’

Andy goes onto say that, ‘A good reputation in the business world can take years to build and although the internet has opened up a whole new world of opportunity for businesses and the consumer alike it is open to abuse.’

SERM or Online Reputation Management (ORM) can be achieved through effective SEO and SMO and maintained through monitoring. Reputation damaging content can come from a variety of sources including but not limited to: Forums, Blogs, Consumer Sites and perhaps even sites associated with class action litigation or similar.

The SERM recommendations from Smart Traffic can usually be implemented as part of an
aggressive SEO strategy and although businesses can perform some SERM independently it is a time consuming and laborious process and generally only effective in the short term.

Established in 2006 Smart traffic have become one of the UK’s leading SEO Companies and count a number of household names as clients.

Via EPR Network
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Proposed European Legal Move Planned To Regulate The Use Of Cookies Could Have A Profound Negative Impact Upon Some Of The World’s Biggest Businesses

Bigmouthmedia has warned that a proposed European legal move to regulate the use of cookies could have a profound negative impact upon the some of the world’s biggest businesses.

In a move that threatens affiliate marketing, bid management and web analytics, proposed amendments to the 2002 European Communities Directive on Privacy and Electronic Communications would mean that in future, websites would only be able to place cookies on visitors’ computers if they give their express consent.

“This is a proposal that would strike at the very heart of what the digital economy is all about. The ability to measure, track and improve the site experience for visitors is key to the success of e-commerce, and given the potentially damaging effect this could have on a multi-billion pound business channel, suggests legislators don’t quite appreciate the havoc they could cause,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“This isn’t really a privacy issue. More often than not, cookies only contain data to measure the success of keywords or affiliates. We support attempts to raise awareness of privacy issues and provide internet users with more control but believe these functions would be better provided by the browser than the website. This would give users even greater flexibility and more consistency.”

Many areas of the digital marketing business could be seriously affected if the proposed legislative changes come into effect, with big names from Amazon to Google likely to be hit. Services dependent on using user data to track sales such as affiliate marketing would suffer significantly, while pay-per-click advertising services would be forced to ask permission to place a cookie every time a user attempted to follow a link.

If the amendments go through, commercial web sites may be forced to run multi million pound search campaigns without having a detailed understanding of how well the strategy is performing. Most modern forms of web analytics, meanwhile, would also be threatened by the European proposal.

The experience of visiting commercial websites could also be badly affected. Sites may be forced to display a pop-up message – commonly associated with invasive advertising – in order to seek the visitor’s permission before any tracking could be used. Over all, the loss in transactions combined with the cost of implementation would stretch to many millions of Euros in lost revenue each month for online retailers, travel and finance sites.

Full details of the proposed legislative change and its possible ramifications are available through bigmouthmedia’s digital news service.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for SEO and PPC in the 2009 NMA Marketing Services Guide. Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate Marketing, Display Advertising, Online PR and Copywriting. Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar. Bigmouthmedia also provides up to date daily digital marketing news.

Via EPR Network
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Welcome to EPR Internet News

EPR Internet News is a new blog, part of EPR Network, that is going to be focused on and will be covering the Internet news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution