Category Archives: Database

STEP consultancy company Unit of Measure partners with Stibo Systems, the company behind MDM platform STEP

AARHUS, Denmark, 21-Sep-2021 — /EPR INTERNET NEWS/ — Unit of Measure, a STEP-focused consultancy company, and Stibo Systems, the company behind STEP, one of the world’s leading Master Data Management (MDM) platforms, have entered into a partnership.

Stibo Systems recently announced record sales of its STEP MDM platform, creating high demand for STEP technology and implementation expertise.

Unit of Measure was founded by ex-Stibo Systems veteran, Martin Kjeldsen, who brings more than 20 years of experience of STEP implementations and a mission for Unit of Measure to become the leading centre of excellence for STEP competencies to meet the growing demand of STEP implementation expertise.

“Becoming a Stibo Systems partner is a major milestone for our company. We are fully committed to helping organisations get the maximum return from their investment in STEP – whether they are just getting started on their STEP journey or whether they have been running STEP for years,” says Unit of Measure founder and CEO, Martin Kjeldsen.

“Unit of Measure already demonstrated their high level of STEP competencies and implementation skills during the first half of 2021, when Stibo Systems and Unit of Measure jointly delivered a successful STEP implementation at a major manufacturing company in the Nordics. Officially becoming partners was a natural next step and I look forward to further strengthen the collaboration between our two companies in the years to come,” says Neil Gregory, Partner Manager at Stibo Systems.

SOURCE: EuropaWire

New service to measure and analyze best practices and competitive differentiators across a broader sample of websites

BOSTON, MA, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Many businesses want to delight customers around the world with a top-notch digital experience in their own language. However, a lack of knowledge and objective insights hampers their ability to convert their intentions into an effective experience and leaves their international customers with a sub-par experience. Now, global organizations can improve the global online customer experience with a new data product by CSA Research, the Localization Intelligence Analyzer, powered by LocHub. The Localization Intelligence Analyzer connects LocHub’s observed and crawled data to the research firm’s historical repository of data and insights; helping companies make strategic decisions that too often have been informed by anecdotal evidence and gut feel.

“LocHub uses the latest analytic and diagnostic software to provide near real-time intelligence. Think of it as a centralized, and user-friendly visual dashboard that offers a localization scoring system and points out errors you can address and remove. It’s as easy as inserting the URL of the website you want to crawl,” comments Rikkert Engels, CEO and founder of LocHub. “CSA Research’s Localization Intelligence Analyzer, powered by LocHub, allows global organizations to benchmark their performance and contextualize it based on a variety of factors to understand where they stand compared to their peers on multiple axes.”

Organizations use the data and analysis from the Localization Intelligence Analyzer powered by LocHub for:

  • Tactical Analysis: Benchmarks such as language or locale support and the depth to which the site has been localized help companies find and fix flaws in their global customer journeys and identify gaps compared to their competitors. These include performance lags, mismatched content, and other common and even exotic problems with multilingual sites.
  • Strategic Decisions: CSA Research can analyze the sequence in which languages have been added and analyze the incremental effect of language support on business objectives over time by correlating results with KPIs and other measures. By connecting that observed and crawled data to the research firm’s historical repository of data and insights, they can help companies make strategic, data-based decisions.

CSA Research is using LocHub’s unmatched crawling capabilities to expand its long-running Global Website Assessment Index and Digital Opportunity services.

“LocHub enhances and accelerates our firm’s ability to measure and analyze best practices and competitive differentiators across a broader sample of websites in today’s customer-focused digital experience,” adds Dr. Arle Lommel, senior analyst at CSA Research. “It broadens the reach of our empirical data that our clients use to inform their strategic decisions concerning market entry and support in global markets.”

Contact CSA Research to find out how to test the Localization Intelligence Analyzer’s capabilities and benchmark your website’s localization effectiveness.

SOURCE: EuropaWire

CDP Industry July 2021 Update: accelerated growth during the pandemic

MILFORD, CT, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects.

CDP vendors listed in previous reports added 6% more employees and 11% more venture funding during the first half of 2021, compared with 1% employment growth and 3% funding growth in the second half of 2020.

In addition, a near-record twenty new CDP vendors were added to the report. These were split about evenly between CDP start-ups and established businesses that added a CDP capability to existing products.

Industry growth is also reflected by a record eight CDP acquisitions and mergers during the period. Most buyers were customer engagement software vendors seeking a CDP to connect siloed components of multi-channel suites.

Growth was especially strong in the Asia Pacific region, whose share of industry vendors grew from 13% one year ago to 17%, share of employment grew from 10% to 14%, and share of funding grew from just 6% to 25%. Europe-based companies fell from 39% to 38% of vendors, from 32% to 28% of employment, and from 14% to 12% of funding over the same period.

The report estimates CDP Industry revenue for 2021 at $1.6 billion. This figure represents revenues for all CDP product sales worldwide, including CDP components within other systems such as marketing suites, message delivery systems, and ecommerce platforms. It does not include related services or in-house customer data system development.

SOURCE: EuropaWire

Transmetrics’ AI-powered demand forecasting and predictive optimization platform deployed by Egyptian shipping company Transmar

CAIRO, Egypt / AMSTERDAM, The Netherlands, 31-Mar-2021 — /EPR INTERNET NEWS/ — The ‘AI platform for logistics’, as Transmetrics is often referred to, is successfully streamlining operations at Transmar, a leading carrier of containerized cargo between Egypt and its key partners in the region. Transmetrics’ demand forecasting and predictive optimization platform is powered by artificial intelligence and machine learning algorithms.

With four decades of experience and a strong operational presence in Egypt, KSA, UAE and Sudan, Transmar has built a solid reputation in the market, founded on family values that drive the company’s ambition to offer the best in class service to its customers. Transmar owns and operates a large fleet of both dry and refrigerated containers, serves thousands of customers, and moves hundreds of commodities throughout the Middle East.

“We strongly believe in the power of Data. Transmetrics’ AI solution helps us leverage our 4 decades of operational experience, to make decisions both faster and smarter. As a regionally focused carrier we are more exposed to volatility. We’re excited about the capabilities Transmetrics will provide by helping see up to 12 weeks into the future, ensuring we have optimum planning and repositioning plans” said Ahmed el Ahwal, Commercial Manager at Transmar. In a recent study, the Boston Consulting Group (BCG) estimates that repositioning empty containers in the shipping industry costs €13 to 17 billion per year (US$14 – 19 billion), which adds up to 8% of a shipping line’s operating costs.

Transmetrics software provides daily rolling AI-driven forecasts for the next 10 to 12 weeks based on the cleansed historical data and relevant external factors influencing the demand. The planning and system optimization tools suggest an optimal and actionable plan for the repositioning of empty containers as well as storage for the next 12 weeks. This also takes into account all the related costs. Stevedoring, gate costs, etc. as well as other variables, and business constraints. The system is equipped to consider repair and maintenance as cost variables which is now work in progress and being co-developed with Transmar.

“We are thrilled to announce this new partnership with Transmar. It goes to show that the AI revolution in logistics is happening worldwide. I look forward to the results we will achieve together with the great team at Transmar” said Jon Fath, CEO of Transmetrics. “This requires deep knowledge of logistics processes because it is still a very hands-on business. Big Data methods, which are used in our product, support our client’s team in finding smarter ways to reposition their assets so that the Transmar local agencies have the right amount containers available when they need it.“

“Transmetrics’ solution helped our team to more accurately allocate our assets. Its monitoring tools and automated forecast result in improved turntime of our assets. Actually, it is a Double Win: our customers benefit from even better services and our team gets state-of-the-art support from AI,” El Ahwal said.

Transmetrics and Transmar also identified a number of next steps to further increase the benefits of Transmetrics solutions such as cabotage management functionality and a management dashboard. The dashboard will include cost reporting and is expected to show how the supply chain will look like for the next 3 months due to its predictive capabilities. “After implementation, Transmetrics is still giving us very professional and pleasant customer service, being open for discussions on product enhancements and being always available for questions and corrections on the data or on the logic where it is needed”, said Hossam Houta, Asset Manager at Transmar.

SOURCE: EuropaWire

Customer Data Platform Industry Update January 2021

MILFORD, CT, United States, 4-Feb-2021 — /EPR INTERNET NEWS/ — Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering the industry in the second half of 2020 provide campaign management or message delivery services in addition to the core CDP function of creating unified customer profiles. Such firms now account for 70% of the 133 CDP vendors identified in the report and 71% of industry employment.

Despite this trend, there is also strong demand for CDPs that provide only data management and analytics. Such firms actually grew the fastest of all CDPs types during the report period.

The report estimates CDP Industry revenue for 2020 at $1.3 billion and projects 2021 revenues will reach at least $1.55 billion. These figures measure revenues for all CDP product sales worldwide, including CDP components within other systems such as message delivery or ecommerce. It does not include related services or in-house customer data system development.

CDP employment grew by 25% in 2020, to just over 10,000, and the number of CDP vendors grew by 35% to 133. The COVID-19 pandemic resulted in deferred purchases by some potential buyers but accelerated purchases from buyers eager to improve their digital marketing capabilities.

The period saw several CDP acquisitions, most notably Twilio’s $3.2 billion purchase of Segment. In this and other deals, the buyer was a software company that planned to use the CDP as part of an integrated product stack. This contrasts with previous CDP purchases, which were often by firms outside of the software industry, such as Mastercard, who wanted to offer CDP capabilities to supplement other services.

About the Report

The CDP Industry Update Report provides detailed information on CDP vendors, employment, and funding broken by CDP type, location, founding year, and more. It includes four years of historical data collected at six month intervals. The report can downloaded for free at https://lp.cdpinstitute.venntive.com/DL2238-CDPI-Industry-Update-January-2021

SOURCE: EuropaWire

Syniti expands collaboration with SAP to help customer’s move to SAP S/4HANA

BOSTON, MA, U.S.A., 20-Oct-2020 — /EPR INTERNET NEWS/ — Syniti, a leading Enterprise Data Management company, today announced its latest strategic collaboration with SAP Data Management and Landscape Transformation (DMLT) Services for customers moving to SAP S/4HANA via selective data transition (SDT).

SAP’s Data Management and Landscape Transformation (DMLT) Services is a dedicated service provider within SAP for data migration and management. They assist customers moving to SAP S/4HANA using a defined approach and best practices for a smooth overall transition. Their expertise covers all transition paths to SAP S/4HANA and their DMLT Migration Workbench now includes SAP Advanced Data Migration by Syniti™ for customer specific transition scenarios.

“We’re excited to increase our collaboration with SAP and provide even more ways to accelerate customers seamlessly to SAP S/4HANA,” said Kevin Campbell, CEO of Syniti. “The combination of DMLT expert services and Syniti’s certified software significantly improves clients’ experience and accelerates their value when moving to SAP S/4HANA.”

This strategic collaboration between DMLT leveraging SDT and Syniti’s certified software, provides customers the best of greenfield and brownfield approaches for accelerating SAP S/4HANA deployments for any application environment with a trusted, flexible and fast way to migrate. This offer is available now and you can read SAP’s press release here for additional information.

“This SAP solution is envisioned to increase customer value more than any other solution in the marketplace and ensure the customer’s move to SAP S/4HANA will be completed with the best-in-class data quality, speed, savings, predictability and efficiency,” said Stefanie Kuebler, Global Vice President of Data Management & Landscape Transformation at SAP. “This combination of Syniti’s powerful software and SAP’s premium services, provides customers the highest degree of customer success, best-in-class software and expert services.”

Syniti is a leading Enterprise Data Management company and certified SAP Solution Extension (SolEx) partner, whose software is resold by SAP with deployment options available on premise or in the cloud. Projects using SAP Advanced Data Migration by Syniti are recommended by SAP and experience significant savings, such as:

  • 303 percent three-year return on investment with an average eight-month payback on investment
  • 46 percent faster completion of data migration projects
  • 96 percent reduction of unplanned downtime

According to an IDC White Paper, sponsored by Syniti and SAP, “The Business Value of SAP Advanced Data Migration by Syniti” was published June 2020 and is available for download at http://www.syniti.com/businessvaluestudy.

SOURCE: EuropaWire

CDP Industry Update July 2020: revenue for 2020 estimated at $1.3 billion, 30% up YoY

SWARTHMORE, PA, U.S.A., 28-Jul-2020 — /EPR INTERNET NEWS/ — The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

The CDP Institute estimates industry revenue for the 2020 at $1.3 billion, a respectable 30% increase of $1 billion in 2020. Enterprise software vendors listed for the first time include Adobe, Microsoft, Oracle, and SAS. These firms were added because they now offer products that meet the CDP Institute’s RealCDPTM standard. Estimated 2020 sales for these vendors are modest but are expected to grow rapidly in future years.

In all, a record twenty-two vendors were added to the report. More than half were U.S.-based and the majority offered campaign management and message delivery in addition to the core CDP function of building and sharing unified customer profiles. Most of these were large, established companies that were adding CDP to existing products. A minority were small, new companies that with products designed as CDPs from the start.  These were more likely to be based outside the U.S., with particular growth in Europe.

The period also saw a sharp slowdown in investment activity, with only one major acquisition (Evergage purchased by Salesforce) and one large funding round ($45 million for mParticle). There were no significant acquisitions made by CDP vendors and no CDP vendors left the industry. The preceding six month period saw six major funding events, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four CDP vendors ceasing to exist.

“The CDP industry was entering a transitional phase even before the pandemic, with increased competition from CDP capabilities embedded in larger systems,” said CDP Institute CEO David Raab. “The pandemic has accelerated this development and put increasing pressure on small CDP developers. But the need for CDP capabilities remains strong and many firms are prioritizing CDP investments as they prepare for the post-pandemic world. We expect that industry growth will accelerate as economic activity picks up and buyers have a chance to assess the new options that are now becoming available.”

A free copy of the complete report is available here.

SOURCE: EuropaWire

Integrated Services Monitoring by Bridge Technologies addresses the multiple layers of the broadcast and media cycle

OSLO, 23-Mar-2020 — /EPR INTERNET NEWS/ — Bridge Technologies today announced ISM – Integrated Services Monitoring, an all-embracing suite of tools, designed to deliver invaluable insights into the performance of content production, contribution and distribution networks not only for engineers charged with day-to-day operations but for management to assess the overall performance of the operation.

Integrated Services Monitoring is an approach to quality that addresses the multiple layers of the broadcast and media cycle – from production through signal acquisition, contribution streams, OTT/streaming media, traditional broadcast distribution with DTT or Satellite to picture archiving.

“ISM provides exactly the set of data gathering tools broadcasters need throughout the chain – from production to delivery, uncompressed to compressed.” said Simen K. Frostad, Chairman, Bridge Technologies. “No other company in the network monitoring and analysis space can offer such a complete, comprehensive set of automated capabilities that deliver such a high level of understanding throughout any content distribution chain.”

Bridge Technologies’ extensive product offering ranges from embedded systems and software-based probes to software control systems that support all currently commercial available standards and media formats, all designed to deliver in-depth, intuitive understanding of the end-to-end broadcast process.

Integrated Services Monitoring enables a unique, pre-integrated approach to the most complex tasks facing the modern broadcaster, putting automated eyeballs on all acquisition, delivery and production media streams – all from a single vendor, avoiding the need for complex bespoke engineering.

A turnkey, easy-to-install, complete media monitoring system that spans the whole media chain, Integrated Services Monitoring supports SD, HD, UHD and even 8K; it encompasses contribution streams using various encapsulation techniques including TS-encapsulated JPEG2K and SRT in addition to traditional IPTV; it embraces the modern headend with signal acquisition from terrestrial and satellite sources; and it includes pre-demodulation signal analytics, pre- and post-encoding analytics for IPTV, cable delivery and Remote PHY as well as pre- and post-transcoding to origin for OTT distribution, monitored using QoE parameters such as MOS scores. All data is recorded for instant retrieval in an easy to use visual timeline or formatted as PDF reports that are automatically generated and emailed to whoever needs them.

“Integrated Services Monitoring represents the accumulation of our 15+ years of experience in developing, manufacturing and deploying the most advanced solutions to ensure the maximum uptime of content production, contribution and distribution networks around the world,” Frostad continued. “From the network engineer on a remote site to personnel at the master control centre (MCR) who need visibility into everything that’s going on to management who require SLAs and other insightful indicators of overall network performance, Integrated Services Monitoring is there to deliver what they need, when they need it.”

Integrated Services Monitoring is a further instantiation of Bridge Technologies’ innovative approach to leveraging the inherent value of content data passing through the network: once the data has been ‘acquired’ by a probe, it can be put to multiple uses.

Take, for example, the VBC top level system as part of the ISM structure,” added Frostad. “It’s a management system that, by adding a single IP address to a remote probe, immediately starts the collection of massive amounts of data right into the database. That’s very powerful – suddenly all the advanced reporting and analysis comes automatically.”

This has also seen Bridge Technologies introduce its award-winning Widglets™ API for the VB440 probe. Using Widglets, video monitoring can be embedded within any HTML code – making it available to anyone connected via a web browser, wherever they are. The API is already allowing companies to achieve highly efficient functionality in remote production that was previously unimaginable.

More information about Bridge Technologies and its products is available at www.bridgetech.tv or by phone at +47 22 38 51 00.

About Bridge Technologies

Bridge Technologies creates advanced solutions for protecting service quality in the digital media and telecommunications industries. The company’s award-winning monitoring/analysis systems, intelligent switchers and virtual environments help deliver over 20,000 channels to more than 900 million subscribers in 94 countries. From head-end satellite ingress to microanalytics in the home network, Bridge Technologies offers patented innovation and true end-to-end transparency. A privately held company headquartered in Oslo, Norway, Bridge Technologies has worldwide sales and marketing operations through a global business partner network.

Learn more – www.bridgetech.tv

SOURCE: EuropaWire

CDP Industry in Europe 2020 report: number of vendors grew by 73%; employment by 80% in 2019

SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EPR INTERNET NEWS/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.

Europe-based Customer Data Platform Industry growth

The high growth came despite a near-total lack of outside funding for new CDP ventures. Only one Europe-based CDP announcing funding during 2019, for €10 million, compared with €450 million for eleven non-European vendors. One result is that European industry growth came primarily from established firms adding a CDP product, rather than new CDP start-ups. Another is that most European vendors are substantially smaller than their external counterparts and are more likely to serve a single national market.

The European industry remains highly fragmented, no single vendor exceeding 10% market share and the top five vendors combined accounting for one-third of total employment. A dozen European countries have at least one native CDP although the United Kingdom, France, and The Netherlands are home to half of all European CDP vendors and 60% of employment.

The report also lists non-European vendors with a presence in the European market. The CDP Institute estimates these firms earned €100 million in Europe in 2019 and will reach €135 in 2020. It expects that 2020 revenue for Europe-based CDP vendors will reach at least €350 million. Revenue may grow even more quickly as global software firms including Salesforce, Adobe, Oracle, Microsoft, and SAP start selling their own CDP products in Europe.

The new study also includes market-by-market analyses from local vendors. Their consensus is that buyers now have a clearer understanding of the value provided by CDPs. But vendors say that buyers are still cautious, with longer purchase cycles in Europe than other markets and relatively few completed implementations. They expect that sales to accelerate in 2020 as CDPs become increasingly familiar and global software vendors further educate the market.

A free copy of the complete CDP Industry in Europe 2020 report is available here. The CDP Institute’s latest global CDP Industry Update is available here.

SOURCE: EuropaWire

The CDP Institute expects Customer Data Platform Industry revenue to be at least $1.3 billion in 2020

SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year.

The CDP Institute estimates industry revenue for the 2019 at $1 billion and expects at least $1.3 billion in 2020. Growth will be driven by expansion outside the U.S. and entry of enterprise marketing vendors. Adobe, Microsoft, and Oracle all released RealCDPTM-compliant products during the period and Salesforce is expected to release one in mid-2020. RealCDP is the CDP Institute’s standard for capabilities required to provide expected CDP functions.

The dominant theme of the period was change. The period saw three acquisitions of CDP vendors by larger firms, four acquisitions of other firms by CDP vendors, seven major funding events, and the exits of nine firms through asset sales or repositioning. The trend continued in early 2020 with Salesforce’s February 3 acquisition of CDP Evergage. These developments show vendors positioning themselves to succeed in a crowded marketplace where no company has yet established a dominant position. The transactions were notably concentrated in the second tier of CDP vendors: eleven of the fourteen non-exit events involved firms ranking between 13th and 30th in the 101-company industry.

Significant CDP Industry Events, June 2019 – January 2020

Vendor Categories

The CDP Institute assigns CDP vendors to four categories based on the functions provided by their systems. Categories are:

  • These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts.  What distinguishes them from segmentation is they also specify the message to be delivered.
  • These systems provide data assembly, analytics, customer treatments, and message delivery. Delivery is typically through email, Web site, CRM, or several of these. Products in this category often started as delivery systems and added CDP functions later.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2129-CDPI-Industry-Update-January-2020

CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire

CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers

SWARTHMORE, PA, 30-May-2019 — /EPR INTERNET NEWS/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.

The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.

Other survey finding suggest the change is coming just in time:

  • Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
  • Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
  • CDP users have higher satisfaction than non-users among both business and consumer marketers.

Other survey findings include:

  • consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
  • inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
  • a unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
  • companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019

SOURCE: EuropaWire

InfoClutch Announces The Launch Of Email ROI Calculator For Its High-end Customers

Edison, New Jersey, United States, 2019-Apr-05 — /EPR INTERNET NEWS/ — InfoClutch as a leading database service provider launches its highly accurate email ROI calculator tool, useful for calculating the return on investment on the email marketing services. The professionals at InfoClutch developed this solution after extensive research on different metrics and scenarios for the ROI calculation.

The announcement is a significant boost for the email marketing service of the top-notch marketing companies across the world. “As a leading email marketing service provider, we understand the importance of ROI. The constraints faced by the marketers prompted us to develop a solution which will be helpful for businesses to measure the ROI for each of their email marketing efforts.” Says Robert Jordan, Media Relations Manager at InfoClutch.

The team at InfoClutch derived the best solution by including the necessary metrics required for generating the accurate output by the email ROI calculator. The tool is precisely developed to guide the user with the right data so that they can make the best decision; it is convenient and can make assumptions at a faster rate.

The experts made the best usage of the rightful resources to develop the email ROI calculator tool so that they can provide the customers with the best reference data for planning their next marketing strategy and budget. At InfoClutch the team is committed to provide quality service to the customers so that they can spend their time, money and effort in the right direction.

InfoClutch offers end-to-end email marketing solutions, and provide customers with the right solution which can help in their email marketing effort. Necessary metrics, high-end data, can help the users in planning and targeting the accurate customer.

Via EPR Network
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RealCDP aims at reducing the confusion plaguing the Customer Data Platform industry

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components:

  • RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database.
  • CDPFinder templates and vendor information to help buyers find the right CDP for their needs

“The CDP industry faces two challenges,” said CDP Institute Founder David Raab. “First, many firms offering a CDP or CDP alternative fail to build the complete, shareable customer database that is the heart of the CDP concept.  Second, legitimate CDPs vary hugely in the additional features they provide, leaving buyers confused by the range of options.  These two programs address each challenge separately and, taken together, we hope they will make it easier for buyers to find the products they truly need – and avoid alternatives that will leave them disappointed.”

SOURCE: EuropaWire

Marketing workshop on Customer Data Platforms in Brussels on January 22nd 2019

BRUSSELS, 21-Dec-2018 — /EPR INTERNET NEWS/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.

This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit: www.ngdata.com/company/events/.

David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.

SOURCE: EuropaWire

CDPI / b.telligent: Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“ am 29. Januar einen

MÜNCHEN, 17-Dec-2018 — /EPR INTERNET NEWS/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, um schnell auf neue Herausforderungen reagieren zu können. Die Technologie der Customer Data Platform (CDP) verspricht, dieses Problem durch den Einsatz leicht zu verteilender Systeme zur Konsolidierung und gemeinsamen Nutzung von Daten und Ausspielung von Kampagnen in Echtzeit zu lösen. Marketer, IT-Experten und Manager fragen sich jedoch zu Recht: Kann CDP dieses Versprechen auch halten?

Um diese Frage zu beantworten, veranstaltet das Customer Data Platform Institute (CDPI) gemeinsam mit b.telligent am 29. Januar einen Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“. Die Veranstaltung gewährt einen fundierten Einblick in einen sich rapide entwickelnden Sektor mit einem prognostizierten Umsatz von über 200 Mio. Euro in Europa in 2019.

Der Workshop wird von 12:30 Uhr bis 18 Uhr im Rilano Hotel München unter der Leitung von David M. Raab, Gründer des internationalen Customer Data Platform Institute, stattfinden.

Sebastian Amtage, Gründer und CEO von b.telligent erklärt: „Das CDP Institute (CDPI) ist ein Vorreiter in der Entwicklung sogenannter Customer Data Platforms. Kampagnen der Zukunft sind real-time auf das Verhalten Ihrer Kunden abgestimmt, dabei kommt es umso mehr auf die Integration in die Systemlandschaft an. b.telligent freut sich darauf, diesen Wandel an der Seite des CDPI mit der größtmöglichen Expertise zu begleiten“.

Das Event in München ist Teil einer Veranstaltungsreihe, die im Laufe von 2019 vom CDPI und seinen Partnern in Europa und Großbritannien ausgerichtet wird und der einzige in Deutschland. Der gemeinsam mit b.telligent veranstaltete Workshop richtet sich an Senior Professionals aus den Bereichen Marketing, E-Commerce, CRM und CX und wird sich mit folgenden Themen befassen:

  • Wie sich eine Customer Data Platform (CDP) in die allgemeine Marketing-Datenarchitektur einfügt, die Hauptnutzen von CDPs und ein Überblick über die CDP-Branche und aktuelle Trends
  • Wie sich eine CDP in die Geschäfts- und Marketingstrategie einfügt, die Entwicklung von CDP-Anwendungsfällen sowie eine Darstellung der Anforderungen für den CDP-Erfolg.
  • Die Auswahl der passenden CDP, einschließlich von Anforderungsdefinition, Hauptunterscheidungsmerkmalen, speziellen Funktionen, auf die es ankommt, sowie dem Ablauf eines effektiven Auswahlprozesses.
  • CDP-Einführungsplanung, einschließlich einer Bereitschafts-Checkliste, die Überwindung organisatorischer Hürden, Projektplanung sowie Festlegung der richtigen Deployment-Sequenz.

Das nehmen Teilnehmer aus dem Workshop mit:

  • Checkliste von Marketingtechnologiefunktionen für die bestmögliche Ausnutzung von CDP
  • Zuordnung von CDP-Anwendungsfällen zu CDP-Systemanforderungen
  • 27 Schlüsselfunktionen von CDP und wie man erkennt, welche man benötigt
  • Toolkit für die Anbieterbewertung und -auswahl

Teilnehmer, die den CDPI-Workshop in München absolvieren, bekommen eine Teilnahmebescheinigung vom Customer Data Platform Institute ausgestellt. Der Workshop wird in englischer Sprache stattfinden. Deutschsprachige Berater von b.telligent stehen jedoch bei Bedarf für die Übersetzung zur Verfügung. Für die Anmeldung und weitere Informationen zur Technologie der Customer Data Platform sowie relevante Neuigkeiten besuchen Sie die Website von b.telligent.

David Raab ist Gründer und CEO des CDP Institute. Er hat den Begriff Customer Data Platform 2013 geprägt und gehört seitdem zu den führenden Experten, die erforschen und erklären, wie Marketer durch den Einsatz von CDPs die wichtigsten Herausforderungen im Marketing lösen können.

SOURCE: EuropaWire

David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute, een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa

AMSTERDAM, 15-Nov-2018 — /EPR INTERNET NEWS/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de vorm van makkelijk te implementeren systemen, die alle klantdata combineren en delen. Maar de vraag die marketeers, IT’ers en executives zich terecht stellen is: kan een CDP echt die beloften waarmaken?

Op 23 januari 2019 hosten het Customer Data Platform Institute (CDPI) en Squadra Group de intensieve marketing workshop, “Making the Most of Customer Data Platforms,” om die vraag te beantwoorden en deelnemers mee te nemen in een deep dive in deze, zich zeer snel ontwikkelende, martech sector, die begin 2019 naar verwachting de €200 miljoen omzet in Europa zal overtreffen.

De workshop zal plaatsvinden in Seats to Meet Utrecht CS (Hoog Catharijne) van 12.00 uur tot 18.00 uur en zal geleid worden door David M. Raab, oprichter en CEO van het internationaal opererende Customer Data Platform Institute. De dag erna zal hij ook een keynote presentatie verzorgen tijdens de DDMA Data Dag over de staat van de CDP markt wereldwijd en in Europa.

SOURCE: EuropaWire

Global SAP Cloud Platform Services Market: Competition Matrix

DUBLIN 2, Ireland, 06-Nov-2018 — /EPR INTERNET NEWS/ — Increasing number of solutions in the entire cloud ecosystem has resulted in creation of a complex cloud environment. Shifting toward cloud platforms being a major focus, cloud customers are facing challenges in managing applications, integrating, workload management and other facets in the cloud computing space. In a bid to resolve cloud challenges, vendors such as SAP SE have created advanced cloud platform services that offer simplified process control and enhanced workload management using various services under the SAP cloud platform services portfolio.

A Sample of this Report is Available at https://www.factmr.com/connectus/sample?flag=S&rep_id=2265

Fact.MR foresees that the sales of SAP cloud platform services are estimated to jump by 1.2x in 2018 over 2017, with the overall SAP cloud platform services market crossing a valuation of over US$ 160 Mn in the year. Fact.MR report envisages that the SAP cloud platform services market is likely to stay bullish on back of remarkable growth prospects in the following years, with growing small and large scale enterprises venturing into SAP cloud platform services to enhance business performance.

“To enhance global footprint and improve sales of SAP cloud platform services, participants such as SAP SE are entering into strategic collaborations and partnerships across major countries worldwide. Considering the present scenario of increasing partnerships it has been possible to develop new sales funnels for SAP cloud platform services, which in turn is expected to fuel the market valuation of SAP cloud platform services in the forthcoming years.” – Lead Analyst, Fact.MR IoT and Cloud Computing, ICT Domain

Few Takeaways Highlighted in the Report

  • End users of SAP cloud platform services continue to showcase higher preference for strategy and consulting services; POC (Proof of Concept) service likely to gain high traction
  • Small and medium enterprises to pave potential growth avenues for SAP cloud platform services vendors worldwide; large enterprises showcase a steadily growing inclination towards cloud services
  • IT and telecom industry account for a higher share of the SAP cloud platform services market in 2017 followed by BFSI sector
  • Consumer goods & retail and manufacturing sectors to showcase increasing preference in SAP cloud platform services in 2018
  • United States to remain an attractive market for SAP cloud platform services accounting for over 30% revenue share of the overall market in 2017

Small and Medium Enterprises (SMEs) Emerge as an Attractive End User

Small and medium scale enterprises are emerging as lucrative end users with respect to SAP cloud platform services adoption, says the report. Small and medium businesses are largely focusing on cloud computing services owing to relatively low cost associated with cloud computing as compared to on-premise deployment and SAP cloud platform services are no exception. The report estimates that the SAP cloud platform services market revenue generated from small and medium enterprises is likely to cross US$ 100 Mn by end of 2018.

Request Methodology of this Report at https://www.factmr.com/connectus/sample?flag=RM&rep_id=2265

On the other hand, relatively lower revenue generation has been observed across large enterprises on account of early adoption of on-premise deployment that is pre-planned. Moreover, affordability quotient of on-premise deployment services by large enterprises is high as compared to SMEs. However, SAP cloud platform services are likely to gain higher traction across large enterprises in the future, according to the report.

Preeminence of Americas Region to Prevail in the SAP Cloud Platform Services Marketplace

Sales of SAP cloud platform services are likely to remain concentrated across Americas, particularly the United States. Macroeconomic factors such as significant economic growth and high GDP coupled with growing cloud computing infrastructure and presence of key SAP cloud platform services vendors have influenced sales in the country.

Countries in the Asia Pacific, particularly Japan, are likely to showcase increasing inclination toward use of SAP cloud platform services. The report projects that the demand for SAP cloud platform services across Japan, India, China and Australia is expected to grow at a stellar pace. Of these countries, albeit at a lower base apropos of revenue generation, India is likely to project potential growth prospects for SAP cloud platform services, according to Fact.MR report.

Overall, the outlook for SAP cloud platform services market remains bullish in the forthcoming years, with the market expanding at a value CAGR of 29.5% throughout the period of assessment, 2018-2028.

SOURCE: EuropaWire

PG Services will be demonstrating DB CyberTech’s GDPR solution during Elastic{ON} Frankfurt on October 30, 2018

SAN DIEGO, CA, USA, 29-Oct-2018 — /EPR INTERNET NEWS/ — DB CyberTech, a pioneer in machine learning based predictive data loss prevention, today announced that it is launching into the European market through a partnership with PG Services of Luxembourg. PG Services joins DB CyberTech’s growing partner ecosystem focused on bringing the next generation of truly intelligent cybersecurity solutions to market. DB CyberTech’s European operations will be headquartered in London.

“We’re excited to begin our new partnership with DB CyberTech. PG Services is known for selecting best in class solutions and integrating them into the Elastic SIEM for our global clients,” said Ali Alaie, Managing Director of PG Services. “After careful review and engineering investment in Europe, we selected DB CyberTech’s patented and award winning compliance and security platform to build a modernized connector that now presents critical GDPR discovery and classification data through the Elastic interface. We’re making DB CyberTech’s innovative platform for compliance and security available to all of our global Elastic clients. I’m pleased to showcase the integrated solution at this weeks Elastic{ON} conference in Frankfurt.”

DB CyberTech solutions enable customers with real-time visibility into their structured data for data security and GDPR compliance. The GDPR compliance solution is based on natural language processing to enable automated and continuous identification of high-value and sensitive personal data.

“We’re truly impressed with PG Services extensive experience with Data Analytics and Elastic value-added integrated solutions,” said Ali Hedayati, COO and President of DB CyberTech. “Our solution integration with PG Services Elastic-centric technology enables visualization, analysis, and searching of host intrusion detection alerts. The integration provides customers with comprehensive visibility, intelligent data classification, and automated machine learning for detection of suspicious activity in the data tier for security and GDPR compliancy.”

PG Services will be demonstrating DB CyberTech’s GDPR solution during Elastic{ON} Frankfurt on October 30, 2018.

SOURCE: EuropaWire

CDP Institute Europe (CDPIE): European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors

AMSTERDAM, 06-Sep-2018 — /EPR INTERNET NEWS/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE).

The survey found that the CDP was delivering “significant value” for 80% of CDPIE members who had completed a deployment. In total, 24% reported a CDP in place, another 34% had a deployment in process or planned within the next twelve months, and the balance had plans to deploy after the next twelve months, no plans to deploy, or didn’t know.

Other findings in the report include:

  • large consumer companies (over €100 million revenue) have a much more pressing need for CDPs, with 68% saying they had many disconnected marketing systems. This group is the core of the CDP marketplace worldwide. Only 26% of business-to-business companies have many disconnected systems.
  • large consumer companies are more likely to connect their systems with a CDP. A total of 86% had a CDP in place or were planning a deployment. By contrast, 52% of business marketers had no CDP deployment plans, reflecting the greater existing integration those groups reported.
  • Interest in CDPs extends well beyond marketing departments. Marketers accounted for just 40% of respondents at B2C companies, with IT (23%) and corporate management (17%) also heavily represented.
  • Over-all, CDP deployment in Europe is in early stages. Only 14% of CDPIE members at large consumer companies had completed their CDP deployment. We believe deployment rates are substantially lower among non-CDPIE members.

The full report can be downloaded here.

Customer Data Platforms are packaged software that builds a unified customer database which can be shared with other systems. The CDP Institute estimates that European revenue for all CDP vendors will total at least €200 million in 2018, including €130 million for EU-based vendors, and is growing above 50% per year. For details, see the CDP Institute’s CDP Industry in Europe Report and worldwide CDP Industry Update, both published in July 2018.

SOURCE: EuropaWire