Tag Archives: Affiliate marketing

Bigmouthmedia Appoints Mike Mason as Director of Product Portfolio

Bigmouthmedia, global digital media company, has announced the appointment of Mike Mason as director of product portfolio. Underlining the company’s commitment to high quality client service, Mike’s role will see him take operational responsibility for delivering a programme of best practice and continuous improvement to services across the entire bigmouthmedia client roster.

Mike will also take ownership of the day-to-day running of a broad range of services including search engine optimizationPPC, performance marketing, usability and reporting & analytics for bigmouthmedia’s mid-tier clients.

Mike has worked in the technology, mobile and telecoms sectors for over 20 years in operational and sales and marketing roles, including sales and marketing director at the post sales service provider Regenersis and a 10 year stint as a non-executive director for Codestuff. Mike has also led teams that designed and delivered successful services for some of the world’s leading technology and communications brands, including Telefonica, Panasonic, Deutsche Post (DHL), Vodafone, Sony and Apple.

Phil Gripton, MD at bigmouthmedia said: “bigmouthmedia is a mature company with a global footprint and delivering consistent, high quality campaigns to all of our clients is the central value of our business. Moreover our clients should, and do, expect this whether they are a start-up or a blue-chip brand. Mike’s breadth of experience will be a significant asset to the bigmouthmedia senior team and his proven track record in generating operational quality for some of the world’s most recognisable technology firms will be critical to us in the coming months. His appointment represents our clear commitment to best practice and client-centred service delivery. I’m very much looking forward to Mike’s contribution to the business.”

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Bigmouthmedia Wins Best Search Engine Agency Award at the Interactiva Awards

Global digital marketing agency, bigmouthmedia, has been announced as winning a prestigious award in the ‘best search engine agency’ category at the Interactiva Awards in Madrid. The digital agency, which is the media arm of LBi, managed to achieve bronze medal status behind major technology and search companies Google and T2O.

The awards, which were created and hosted by the prominent Spanish marketing magazine Interactiva, are now in their 10th edition and recognise the very best work delivered by companies in communication, advertising, digital marketing, e-commerce and new technologies. Covering 14 categories including best support, best agency, best tool, best campaign and best SEO Project, the awards are judged by a panel of industry experts and are widely considered to be the ultimate industry accolade.

Lyndsay Menzies, CEO of bigmouthmedia, said: “After only two years in the Spanish market it is a huge achievement to be up there with companies such as Google and T2O. Our unique business culture and blended cross digital approach means that we are able to draw on a much wider digital skill set and blend this to create international campaigns that pull together social media, CRM, SEO, technology and creative ideas.”

Manuel Jurado Gras, general manager of bigmouthmedia Spain, added: “We will continue to provide our clients with this differentiated service and in particular I would like to thank our talented team for all the hard work, commitment and motivation which has ultimately underpinned our growth and success as a company.”

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Bigmouthmedia Identifying Current Key Affiliate Marketing Issues

Bigmouthmedia is to conduct a new affiliates survey designed to identify the key issues in affiliate marketing in the current climate.

The digital marketing agency has commissioned the research in a bid to establish firm information about the latest developments and emerging challenges that matter to the sector. Affiliates responding to the survey will be asked for their opinions on a series of issues ranging from networks and tracking technologies to the use of creatives and advertising exchanges.

“Are affiliates most successful when they concentrate on just one niche? Is commission attribution modelling a major threat to the industry? There are many questions hanging over the affiliates industry and we want to know which issues matter most to them,” said Fiona Robertson, head of Affiliates and Performance at bigmouthmedia.

“Our Affiliate partners are extremely important to us. We believe it’s important to know what makes their businesses work, to understand what they think of the digital industry as a whole, and that identifying affiliate opinions on the key issues currently facing the industry is an essential step towards creating greater clarity in the sector.”

The questions include: are affiliates better digital marketers than many of the merchants they work with? Are there too many affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic and does Google want to become the world’s largest affiliate?

The new bigmouthmedia affiliate marketing survey, which closes on October 6th 2010, is open to any affiliate that wishes to participate and receive a free copy of the final research in return, and one lucky winner will also get an additional a prize. Responses from networks, agencies and merchants are not being sought.

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Bigmouthmedia Hires Fiona Robertson As Head Of Affiliates And Performance

On the back of the recent affiliate wins, Fiona Robertson (nee MacPherson) has been hired by bigmouthmedia to head up the Affiliates and Performance service. As well as running the team that works on the affiliate campaigns, Robertson will be responsible for the overall growth strategy of bigmouthmedia’s affiliate and performance offering. Bigmouthmedia’s current affiliate clients include Best Western, Habitat, Macdonald Hotels and Kwik Fit Insurance, amongst many others.

Fiona, who sits on the IAB’s Affiliate Marketing Council, has over 6 years experience in affiliate and digital channel marketing and her most recent positions have been at WPP’s MediaCom and Glasgow-based Equator as Senior Affiliate Manager, where she developed affiliate and direct response strategies for a number of high profile clients. Fiona’s main focus will be to integrate affiliate marketing fully into the overall bigmouthmedia offering, spotting key areas for growth and ensuring that affiliate strategies fit seamlessly within the clients’ business models.

“We are delighted for Fiona to be joining the bigmouthmedia team”, said Robin Richmond, head of Digital at bigmouthmedia. “Her experience building performance-led strategies will be of massive benefit to our clients affiliate marketing campaigns. We are also seeing a definite uptake on our affiliates and performance services offering by new and existing clients as part of more comprehensive cross-digital marketing packages. Companies are becoming more aware of the synergies and added value that a single supplier can bring on board, and the recent growth of bigmouthmedia’s affiliates and cross-digital teams is a reflection of this new market trend”.

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Bigmouthmedia Reports Google Changes Will Make Advertising Attractive For Comparison Sites

Bigmouthmedia reports that Google’s latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.

The press conference announcement means that from September 14th 2010 the UK will now follow Google’s existing US AdWords policy, which allows any advertiser to use trademarked keywords within their advert text in some cases. Using trademarked terms in advertising copy will remain outlawed in mainland Europe, but following the rule change keywords will no longer be protected from others bidding on them.

“Aggregators will now have the ability to use brand names in their adverts. This is likely to improve their click-through rates and quality score, and will therefore make it more attractive for such operations to bid on brand terms,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“In the UK the news may have a large impact on brand bids in industries such as finance, travel and electronics. While advertisers in mainland Europe will be unable to put trademarked terms in the advertising copy of their campaigns, the changes are still likely to have a big impact on brand budgets.”

Bigmouthmedia believes that Google’s decision to allow anyone to bid for trademarked keywords across Europe is widely predicted to lead to price rises in the markets affected. When this happened in the UK – where the policy change was first rolled out in 2008 – bidding on some brand terms increased by as much as 500% in the short term. The hike was relatively short lived mainly due to British brands’ unwillingness to get involved in bidding wars, although this may not be the case in other European countries and brand bidding may break out in earnest.

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Bupa Appoints bigmouthmedia To Search Marketing Account

Leading international healthcare provider, Bupa, has selected bigmouthmedia, Europe’s largest and most experienced digital marketing agency, to lead its search marketing strategy.

The new deal will see bigmouthmedia take on a major search engine optimisation programme which will involve Bupa’s key UK websites. The project, which will be the company’s most extensive digital marketing campaign so far to date, and is designed to deliver significant growth to the international healthcare provider over the next three years.

“We’re delighted to be working with a brand of Bupa’s quality. Having worked side-by-side to create an ambitious search marketing strategy, we’re now looking forward to getting our teeth into what promises to be a particularly exciting project,” said Scott Boocock, major account director at bigmouthmedia.

David Lengen, head of digital communications at Bupa added, “Search is an essential element of Bupa’s strategy to becoming recognised as a global healthcare leader. Bigmouthmedia will help us to position the brand f r o m being purely about health insurance into the broader health and wellbeing sphere, where so much of Bupa’s expertise lies.”

With its team of over 200 online professionals and experts across the fields of SEO, PPC, social media marketing, affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, bigmouthmedia is ideally positioned to take on and help drive this exciting project to increase Bupa’s online presence to become a global leader in healthcare and wellbeing.

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Bigmouthmedia Reveals Most UK Brands Don’t Understand The Value Of Mobile Visitors

A bigmouthmedia survey has revealed that more than three quarters of the UK’s big brands do not understand the value of a visitor via mobile compared to other digital channels

The research, which polled the views of key decision makers at a raft of leading UK companies, shows that despite a significant 89.2% of respondents sharing the belief that mobile marketing will become increasingly important over the next 12 months, very few have fully embraced the channel. Reflecting the uncertainty with which many businesses regard the emerging the field, 70.3% of those surveyed currently don’t have any engagement with mobile marketing at all.

“We are at a critical point in the evolution of mobile marketing. A growing group of organisations are starting to derive competitive advantage from their early mover status in the channel, yet the vast majority of companies have yet to gauge the impact it is likely to have on their business,” said Simon Heyes, Head of International Sales Operations at Bigmouthmedia.

“There are no benefits to be derived from being slow on the uptake. With the mobile channel set to become increasingly influential over the next few years, companies need to move now, engage with the medium and start building the campaigns that are going to keep them ahead of the game.”

Despite an apparent lack of engagement with the channel the research revealed a keen awareness of the potential advantages, with 75.7% of respondents citing increased brand awareness as the main benefit of undertaking mobile marketing, and 67.6% believing increased customer engagement to also be a major benefit. Over 60% also believed that increased traffic, leads and sales were also a major driver.

Bigmouthmedia’s survey – conducted amongst a large group of large and medium sized enterprises – showed that just 5.4% companies describe themselves as being “heavily involved” in mobile marketing at the current time. Another statistic to emerge is that while they considered the channel increasingly influential, 75% of the respondents claimed not to know the relative value of a visitor from mobile compared to other channels.

“What is clear from our research is that while the vast majority of businesses accept that mobile is going to become a critical part of the marketing mix, there is a great deal of uncertainty over how to approach the channel, and in particular how to get buy in from the wider organisation. Companies know they need to get on board the mobile bandwagon, but a lack of clear understanding is holding many back from exploiting its potential,” said Heyes.

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Bigmouthmedia Develops Virtual Cinema For Paramount Germany

Bigmouthmedia, Europe’s largest digital marketing agency, has developed a virtual cinema for Paramount in Germany.

Bigmouthmedia Develops Virtual Cinema For Paramount Germany

Launched this week, Twittkinos promises to break new ground in the way cinemas reach out to and communicate with their customers. The new movie site enables Paramount to provide interested film fans on Facebook and Twitter exclusive insights into the latest trailers, movie premieres and other events from the star-studded world of the silver screen.

Campaigning under the slogan “we’ll bring cinema home,” Paramount is opening up a new era in the way it uses Social Media to interact with movie lovers. Unique in its field, Twittkino is completely integrated with Facebook and Twitter, where fan’s posts are published in real time.

Using their Facebook or Twitter accounts film fans may visit www.TwittKino.de to register and see the latest exclusive trailers – often even before they are released to the market – live streaming of movie premieres and a host of further features dedicated to the world of movies. One particularly popular feature will allow members to post questions prior to major premieres that will be answered on the red carpet by stars and celebrities. A selection of further activities including competitions is also planned.

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Bigmouthmedia Nominated For Two Travolution Awards

Bigmouthmedia has been shortlisted for two awards at the prestigious 2010 Travolution Awards. Judges at the awards – which recognise excellence in the travel marketing industry – handed Europe’s largest independent digital marketing company nominations in two critical categories.

Bigmouthmedia Nominated For Two Travolution Awards

Bigmouthmedia’s work with British Airways has seen the industry-leading campaign placed amongst the front runners to carry off the 2010 trophy for Best Use of Search Engine Optimisation, while the agency’s successful strategy for Macdonald Hotels has seen it named amongst the contenders for the Best Use of Affiliate Marketing prize.

Anneli Ritari, senior travel strategist at bigmouthmedia, said: “We’re delighted to have been nominated in two categories. The team has worked closely with both BA and Macdonald Hotels to deliver what have been two extremely effective strategies and we’re very pleased that all their effort and innovation has been recognised in this manner. It’s a real boost for everyone involved.”

For their winning campaign bigmouthmedia and British Airways partnered again to launch an ambitious search campaign integrating SEO and PPC aimed at improving SEO rankings, reducing PPC spend and ensuring PPC budget was used tactically to drive incremental sales volume. Their strategy, which carefully matched business objectives, achieved, cross-channel synergies to maximise ROI and budget efficiencies and delivered excellent results, including 31% reduction in paid search CPA, 87% reduction in PPC spend for certain keywords and 400% increase in number one ranking positions for “flights to <destination>” keywords.

The proactive affiliate marketing campaign which bigmouthmedia put together for Macdonald Hotels based around the use of bespoke offers and improving coverage of hotel name and brand-hybrid terms achieved equally strong results. In addition to improved ROI across all online channels the strategy saw average booking values increased by 13.9% and drove a 110% year-on-year increase in revenue from the affiliate channel for the group.

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Bigmouthmedia Survey Reveals Public Believe Online Financial Advertising Is Dishonest

Bigmouthmedia has called upon the Financial Services Authority to introduce new rules to govern the selling of finance products online.

Bigmouthmedia Survey Reveals Public Believe Online Financial Advertising Is Dishonest

Speaking at the annual bigmouthmedia Finance Summit in London, finance strategist Chris Cathcart unveiled the results of a new consumer survey showing that 77% of web users believe that online financial advertising is neither honest nor straight-forward. The research – conducted in partnership with Financial Marketing UK – revealed that a clear majority of respondents mistrust the sector.

“The Financial Services Authority has to recognise that the web marketplace presents a unique range of challenges for the finance sector and that continuing to ignore the issue is no longer an option. They must step up to the plate and help organisations by providing a detailed set of guidelines governing selling online if we are to avoid what could end up as a compliance nightmare,” said Cathcart, bigmouthmedia’s senior finance strategist.

Consumers also displayed similar levels of mistrust and suspicion when it comes to the financial figures such as interest rates and potential savings gains displayed on websites. A resounding 65% of respondents categorically stated that they do not trust such numbers and cannot make decisions based upon them.

When asked to identify the product categories they found troublesome to research online, consumers identified the most significant challenges as arising when investigating investment opportunities. A compelling 65% said they found researching investment products either “fairly confusing” or “very confusing”, whereas 80% said they had little or no problems evaluating car insurance deals on the web.

Results from the research indicate that language could play a significant role in the confusion. An overwhelming 98% of respondents believe that the terms and conditions governing products and services sold online should be in plain English rather than the complex legal jargon currently used in the majority of contracts.

“The evidence couldn’t be any clearer: the majority of consumers distrust the finance sector and there is a lot of work to do to win that confidence back. Wording terms and conditions in a manner they can understand would be a major step towards achieving this,” added Cathcart.

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Bigmouthmedia Named Number 1 UK SEO And PPC Agency For Second Year Running

Bigmouthmedia has again been named the UK’s number 1 SEO and PPC agency in the New Media Age Marketing Services Guide for 2010.

This is the second year in a row that the agency has topped the prestigious chart, widely regarded as the definitive guide to the UK’s digital marketing landscape. The NMA league table is ranked on the basis of income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Phil Gripton, Managing Director of bigmouthmedia UK.

“We’re delighted that the company’s continued progress has been recognised. It is a tribute to the dedicated, skilled and passionate team that underpins everything we do at bigmouthmedia.”

Highlighting the international expertise offered by bigmouthmedia’s offices both in the UK and across the US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success, despite challenging trading conditions, to its reputation for digital marketing expertise and a strong social media offering.

Moving forwards the agency’s digital, technological and creative capacity is set to expand following bigmouthmedia’s merger with LBi, which is due to be completed in July. The combined agency will be the world’s largest marketing and technology agency. Announced in February the deal was brokered to address a changing climate where clients are increasingly looking for best in class agencies with the capacity to cover all aspects of digital marketing.

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Bigmouthmedia Wins Best Search Agency Award At Spanish Ecomm Awards 2010

Europe’s largest independent digital marketing agency was unveiled as the winner of the Best Search Agency category during a packed ceremony at the exclusive Shoko club in Barcelona. The EComm Award, which is widely recognised as one of the most important prizes available to the Spanish online retail industry, was presented in recognition of the company’s innovative and successful approach.

Bigmouthmedia Wins Best Search Agency Award At Spanish Ecomm Awards 2010

“We’re both delighted and honoured to have won this award. We were up against some very strong competition and the fact that the judges selected bigmouthmedia as the top Spanish search agency for both serves to underline the commitment, hard work and talent our Madrid team puts into serving our clients,” said Manuel Jurado, Managing Director of bigmouthmedia Spain.

The awards, backed by the Spanish online retail publication Ecommretail, were established to recognise the companies contributing to the enhancement of the online marketing and ecommerce sectors with a blend of innovation and excellence.

Bigmouthmedia opened its new Madrid office in January 2009. Led by two of Spain’s best-known search professionals, the office offers bigmouthmedia’s full range of SEO, PPC and digital marketing services to the Spanish market.

“Despite having only opened its doors just over a year ago, bigmouthmedia’s Madrid office has already made a major impact upon the Spanish market. They have worked hard to earn an excellent local reputation in digital marketing in a remarkably short time, and I am delighted that their efforts have been recognised,” said Lyndsay Menzies, bigmouthmedia Group Chief Operations Officer.

“Bigmouthmedia brought something new to the Spanish industry. We offer a full range of digital marketing services, and with offices across the UK, US and the major European territories, we have the kind of international expertise that is vital to running a truly effective online campaign, ” said Jurado.

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Online Retailers Must Prepare To Meet The Challenge Of The Most Competitive Market Conditions The Sector Has Ever Faced

Bigmouthmedia senior retail strategist Finlay Clark will tell an invited audience of senior executives at the 2nd Annual bigmouthmedia Retail Summit this month that UK retailers are set to face fresh challenges as ecommerce consumer habits keep evolving rapidly. According to Clark, retailers face multiple opportunities and challenges posed by a shifting approach to the market, a raft of new technological developments and the entry of new players from overseas will have a major impact upon the sector in the coming months.

Online Retailers Must Prepare To Meet The Challenge Of The Most Competitive Market Conditions The Sector Has Ever Faced

“With increased competition coming from various angles, retailers are about to face some of the biggest challenges in their history. Big overseas competitors are coming to the UK knowing consumers are sophisticated online shoppers, and the likes of Best Buy will be aiming to make its mark on an increasingly competitive consumer electronics market in 2010. Similarly, in fashion we have seen a shift with the likes of Ebay become clothes shopping destinations in their own right, whilst Amazon has allowed big high street brands to retail on their own platform,” said Clark.

“Nowadays independent fashion designers are launching exclusive collections on Ebay – far removed from the second hand and grey market sales that they made their name on – and in many ways they’re now a direct competitor to the retailers themselves.”

Clark will be joined by a panel of industry-leading online retail experts speaking on a range of themes including current consumer trends, cross channel shopping habits, the shape of UK internet advertising and the impact of social technologies upon web retailing.

Taking the podium at the Bigmouthmedia Retail Summit will be Benjamin Ensor, VP research director at Forrester Research, Google Retail Industry Leader Peter Fitzgerald and Tony Stockil, CEO of Javelin Group. Hitwise research director Robin Goad and Enders Analysis Founder Claire Enders will also join Clark on the rostrum.

In a presentation designed to identify the 10 key events set to hit Ecommerce over the course of the next two years, Clark will also highlight the challenge presented by the growth of online applications. Although a relatively new phenomenon, he predicts that retailers will be forced to place increasing focus upon keeping up with rapidly developing new marketing technologies.

“Some of the best content in the future will be delivered through applications like those found in Apple’s iPhone Apps Store. Retailers are only beginning to get to grips with the value of applications at the moment, and ensuring that theirs stands out and can be found easily by consumers will be a crucial challenge over the next few years,” said Clark.

“We’ll also see a lot more made of mobile marketing, which is only just beginning to make an impact upon retail, and expect there to be much greater correlation with the way retailers are able to market to consumers based on location-aware technology. Operators like Debenhams are already experimenting with such systems, but we are likely to see rapid developments in the field over the next 24 months.”

The bigmouthmedia Retail Summit takes place in London on March 25th and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can register at http://www.bigmouthmedia.com/signup for an invitation.

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PLR Internet Marketing Introduces a Comprehensive Resource for Creating an Income Online

PLR Internet Marketing is one of the only companies to offer an all-inclusive website when it comes to creating an online income through internet marketing. Solving the many problems that people tend to face when creating an online business, PLR Internet Marketing provides the tools necessary for success.

Are you thinking about making the transition to internet marketing either as a supplementary or as your sole source of income? Or have you tried various internet or home based business opportunities in the past without much success? Knowing just how frustrating getting an online business off the ground can be, PLR Internet Marketing has developed one of the most comprehensive resource guides when it comes to creating a successful online company.

With the many tools aimed at helping you take advantage of the various opportunities available for making money online, PLR Internet Marketing serves as a one-stop shop when it comes to assistance with your internet marketing ventures. You will learn step-by-step processes that are proven to allow you to make money with your blog. Additionally, you will discover exactly which affiliate marketing opportunities are worthwhile and then will have the proper resources to advertise your products so that you can achieve financial success.

In addition to blogging and affiliate marketing, you will also learn others ways to work from home while earning a substantial income and putting in less time than with many other business opportunities. One of these other methods for home based businesses is working with private label rights. This type of business allows you to get your business off the ground in a short period of time as the products are already created. This saves you time, money, and wasted energy and, instead, you have a business that is up and ready to go. However, choosing the right product is essential. As an easy to market and highly sought after product will be much easier to sell and more lucrative, PLR Internet Marketing focuses a great deal of energy on steering you towards the most promising business opportunities when it comes to private label rights.

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Bigmouthmedia Unveils British Financial Sector’s Top Social Networking Executives

A bigmouthmedia survey has identified the UK Finance sector’s biggest users of online social networking tools and confounded many expectations by revealing that the Finance sector has embraced the social media phenomenon more readily than those in other established industries. Some 74% of the leading executives surveyed regularly engage in the use of tools such as LinkedIn, Facebook and Twitter, a statistic which demonstrates the extent to which a normally conservative sector has adopted the latest working trends.

Bigmouthmedia Unveils British Financial Sector's Top Social Networking Executives

Their performance compares extremely favourably with that of leading executives in the FTSE 100. In a bigmouthmedia survey earlier this year, of the FTSE executives sampled only 25% actively engaged in social networking, compared to 85% of business leaders representing companies from the Sunday Times Fast Track 100.

“The evidence clearly shows that the Britain’s financial businesses are rapidly coming to terms with the social media revolution. However, there is still over a 10% gap between the use of social media by finance execs and those in Fast Track companies,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

“I believe it is key for finance execs with a focus on digital marketing to understand the social sphere more. A targeted and strategic social media campaign can not only help build better brand relations with customers, but can also highlight easily fixed customer based issues and create greater brand loyalty, not to mention a beneficial impact on organic search results.”

While the social media has been one of 2009’s most hyped phenomena, little evidence exists as to what extent businesses are deriving benefits from the plethora of available services. However, bigmouthmedia’s survey indicates that leading industry players are increasingly using social networking as part of the essential business toolkit.

The research revealed that former Lloyds TSB Head of Innovation James Gardner is the finance sector executive who has most readily adopted social networking as a means to communicate with colleagues and the public. Gardner, who recently moved to the Department for Work and Pensions, uses LinkedIN, Twitter, Facebook, Plaxo and a blog to reach out to past, present and future customers.

Gardner emerged as eventual winner in front of a field that included Martin Peterlechner at Tesco Personal Finance, HBOS head of banking Mike Regnier and Stephan Daquaire of Swiftcover.com.

LinkedIn emerged as the finance executive’s networking tool of choice, with 76% of those surveyed using the service.

Linus Gregoriadis, research director at internet marketing research and training company Econsultancy, said: “It’s great to see financial services company executives really involved with social media. This sector has historically been quite slow to engage in new digital channels but, in recent months, there are some great examples of financial services brands who have been really dynamic.

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Bigmouthmedia Launches New Range Of Services Following Google GAAC Analytics Accreditation

Bigmouthmedia has become one of the few European digital marketing agencies to gain the coveted Google Analytics Authorised Consultants accreditation (GAAC).

Bigmouthmedia Launches New Range Of Services Following Google GAAC Analytics Accreditation

The company-wide accreditation – held by only a handful of agencies worldwide – recognises bigmouthmedia’s proven expertise in the analytics field. With a large pool of qualified staff working across its offices, the news means the company is now authorised to offer clients a raft of new Google Analytics services.

“This is a major breakthrough for bigmouthmedia. Gaining accreditation has been a lengthy and painstaking process, but it means that in addition to the wealth of digital marketing expertise the agency already has, we are now in the position to offer a string of Google Analytics services on a standalone basis,” said Susana Inarejos, Head of Technical and Analytics Services.

As one of few European full digital marketing agencies to earn GAAC accreditation, thebigmouthmedia in-house team is now recognised by Google for its industry expertise, with the search giant recommending the agency as one of its few authorised partners. Qualification means that in addition to gaining elevated technical support from Google on any analytics issues the firm will also be able to trial and review the software’s latest enhancements before they become available on the open market.

Bigmouthmedia’s clients will have access to the wealth of potential information unleashed by web analytics, with the agency providing in depth analysis of their Google Analytics account, ensuring that business goals are tracked properly to improve ROI. The services offered include Google Analytics Audit, Advanced Cross-subdomain configuration, Advanced Filters and Goals setup, tracking of Flash or AJAX based websites, E-commerce tracking, In-house Google Analytics training and advanced troubleshooting.

“We are delighted to add yet another highly experienced Google Analytics expert to our consultancy network and look forward to strengthening our partnership with bigmouthmedia,” said Alan Wrafter, Google Program Manager.

Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer, added: “We’re delighted to become one of the very few agencies promoted by Google as a recommended analytics partner. This qualification underlines our commitment to maintaining and expanding the company’s in-house expertise while providing clients with an expanding range of industry leading digital marketing services.”

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Bigmouthmedia Looks Towards A Pivotal 2010 For Digital Marketing

Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector.

Bigmouthmedia analysts believe that an evolving search landscape, the continued rise of social media and advances in mobile technology will combine to make the next year one of the most eventful in the sector’s history. With these and other factors blurring the boundaries between PR, marketing and customer care, the company also predicts that the shape of the search business itself will begin to change.

“Digital marketing has always been a dynamic industry, but the introduction of real time search, the continued convergence of devices and the apparently unstoppable rise of social media have all come together at the same time, and we expect this to have a major impact upon the search landscape in 2010,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“The industry has matured, and already we are seeing some of the more prehistoric SEO business models out there beginning to fail. Major clients increasingly require partners with international scale, and as the downwards pressure on costs continues, small-scale agencies are going to struggle to cope in what is likely to become an environment dominated by a handful of major players.”

Bigmouthmedia’s sector-by-sector predictions for the year ahead indicate that the digital marketing business could be facing one of the most challenging years in its history.

Retailers are expected to continue investing in social media strategies designed to monetise direct marketing channels like Twitter and Facebook while simultaneously expanding their mobile marketing activities.

In the travel business, operators seeking to offset a fall in revenues caused by the global recession will increasingly look online. Some 57% of travel marketing budgets will be spent online in 2010, while the majority of companies are also predicted to increase spend on Social Media & Online PR and Search engine optimisation as they attempt to come to terms with this evolving channel.

In the world of finance, the advent of the widely predicted new supermarket banking services look set to dominate the sector’s year. A scramble has already begun, meanwhile, to win over the significant increase in consumers expected to return online and begin shopping for services again in 2010.

“The search marketing business has weathered the economic downturn better than most, but there is no room for complacency. For every one of the opportunities these new developments bring there are technical and logistical challenges to be overcome,” said Girdwood.

2010: The Year Ahead in Digital Marketing is available for download from bigmouthmedia.

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Fujitsu Has Chosen bigmouthmedia To Lead Its International PPC Campaign

Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company’s paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom.

David Hardy, bigmouthmedia group’s international sales and marketing director, commented on the deal saying: “We’re delighted to be working for such an internationally renowned brand like Fujitsu. One of bigmouthmedia’s key strengths is our international scope, and our demonstrable expertise in running complex multi-language campaigns has been a key factor in winning this account.”

He added: “Over the past 12 years we have established a proven track record in managing big brands across multiple territories, and I am confident we will enjoy similar success with our strategy for what promises to be a challenging and exciting campaign.”

Fujitsu’s digital marketing requirements also included an increase in the profile, turnover and traffic on their international sites as well as the capacity to oversee new product and service launches. Beginning work immediately, bigmouthmedia now develops and manages Fujitsu’s PPC campaigns in more than 25 countries, including Italy, Spain, Turkey, Scandinavia and the Eastern European countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

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Lakestar Media Signs With Sunwin New & Used Motors To Provide SEO And PPC For The Company’s Motor Sales And Bodyshop Website

Lakestar Media today announced that it has driven through a deal with Sunwin New & Used Motors to provide SEO and PPC for the company’s motor sales and bodyshop website. Part of The Co-operative Group, Sunwin Motors operates a number of car and van dealerships and bodyshops throughout the North and Midlands.

Lakestar Media Signs With Sunwin New & Used Motors To Provide SEO And PPC For The Company’s Motor Sales And Bodyshop Website

Lakestar Media’s director of sales Scott Reed said: “We’ve developed a solid and mutally beneficial working relationship with The Co-operative Group over the last 18 months and we’re delighted to provide SEO and PPC for another part of this leading UK retailing group.”

Sunwin MD for specialist commercial business Mike Austin said: “This partnership is based on both companies understanding that the key to success lies in striving to exceed customers’ expectations. We do that for our customers and we expect Lakestar Media to do the same for us. From what we’ve witnessed of how they handle other parts of The Co-operative Group’s online promotion we are confident of success.”

Lakestar Media recently moved into larger premises in order to accommodate an ever-expanding list of clients, and has increased their services offering in order to help cement their place in the digital marketing world as a leading UK agency.

Lakestar Media is a leading digital marketing agency offering a professional and individually tailored service to its diverse and exciting client portfolio. Established in December 2007, Lakestar Media delivers a mix of search engine optimisation (SEO), paid search (PPC), affiliate marketing, display advertising (OMP) and social media services for their customers.

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Bigmouthmedia Welcomes The New Search Partnership Between Yahoo And Microsoft’s Bing Search Engine, Stating That The New Arrangement Could Rejuvenate Competition In A Market Currently Dominated By Google

Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under Microsoft’s nascent Bing brand. While estimates of the global market share the partnership will hold vary from 12% to 30%, Europe’s largest independent digital marketing agency believes that the news will have a positive impact upon the industry.

“It’s been 18 months since the rumour mill first started touting the possibility of a deal involving Yahoo and Microsoft, and the industry as a whole will be delighted to see what’s become the search business’ longest-running soap opera finally approaching a conclusion. The devil will be in the detail, but given the alarming dominance that Google has held over the market for so long, the prospect of a serious challenge to their position is good news for everyone,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Although the impact in the UK will be minimal, with the combined entity still only accounting for a market share of around 5%, competition in any market is good for consumers. If the partnership succeeds in growing their market share still further, the renewed challenge could force Google to become more competitive.”

With the precise details of the agreement still a closely guarded secret, the news that Yahoo has finally succumbed to Microsoft’s advances has spawned widespread speculation over the deal’s possible ramifications. While the prospect of a serious competitor to Google’s Adwords system is being touted as a move that could help push PPC advertising prices downwards, other commentators have suggested that the deal could force the search giant to reconsider its policy against paying commission to partner agencies.

“There are still more questions than there are answers about this deal, but If Yahoo’s paid search ads are powered by Bing then we will have another credible search engine to consider for paid search budgets. That may result in some instability as bid management platforms adapt to cope with the new landscape, but it will help keep cost-per-click prices down,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“But if Bing is only going to supply Yahoo with organic results then it still means Yahoo is out of the search game. They’ll not be developing their search engine, are unlikely to return to it and will in essence become an ad management platform – the long term effects of which remain to be seen.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.

Via EPR Network
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