To help retailers effectively plan for the Christmas spike in trade, which typically accounts for around 20-30% of the industry’s annual sales, global digital marketing and technology agency LBi and its media arm bigmouthmedia have published ‘A Christmas Countdown: Getting your online business ready for the holiday season’, a joint insight document which provides best practice advice and recommendations on how to plan and execute an effective Christmas ecommerce strategy.
The agency, which works with clients including Boots, Cath Kidston and Play.com, has developed a detailed month-by-month timeline packed with advice on how to best utilise online channels in the run up to the festive season.
Phil Gripton, MD at LBi and bigmouthmedia, said: “Last December there were 2.1 billion UK visits to online retail websites in the UK, with 44% of Britain’s online adult population spending more online than in the previous year, pushing the total value of online purchases to £2.8bn. This was in spite of the gloomy economic situation. The Christmas period is therefore vital to the health of a retailer’s bottom line, and with the digital media landscape constantly evolving, it’s important that retailers embrace the latest trends and techniques, which are featured in our insight document.
“We will continue to help our clients maximise their potential in the peak periods through challenging plans and assumptions, bringing the best practice and ideas to the activity and pushing hard to maximise opportunities. It’s an exciting time to work with our retail clients and our guys love the thrill of it.”
To download the full A Christmas Countdown report visit http://www.bigmouthmedia.com/brains/.