Tag Archives: bigmouthmedia

LBi & bigmouthmedia Publish A Christmas Countdown

To help retailers effectively plan for the Christmas spike in trade, which typically accounts for around 20-30% of the industry’s annual sales, global digital marketing and technology agency LBi and its media arm bigmouthmedia have published ‘A Christmas Countdown: Getting your online business ready for the holiday season’, a joint insight document which provides best practice advice and recommendations on how to plan and execute an effective Christmas ecommerce strategy.

The agency, which works with clients including Boots, Cath Kidston and Play.com, has developed a detailed month-by-month timeline packed with advice on how to best utilise online channels in the run up to the festive season.

Phil Gripton, MD at LBi and bigmouthmedia, said: “Last December there were 2.1 billion UK visits to online retail websites in the UK, with 44% of Britain’s online adult population spending more online than in the previous year, pushing the total value of online purchases to £2.8bn. This was in spite of the gloomy economic situation. The Christmas period is therefore vital to the health of a retailer’s bottom line, and with the digital media landscape constantly evolving, it’s important that retailers embrace the latest trends and techniques, which are featured in our insight document.

“We will continue to help our clients maximise their potential in the peak periods through challenging plans and assumptions, bringing the best practice and ideas to the activity and pushing hard to maximise opportunities. It’s an exciting time to work with our retail clients and our guys love the thrill of it.”

To download the full A Christmas Countdown report visit http://www.bigmouthmedia.com/brains/.

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Bigmouthmedia Appoints Mike Mason as Director of Product Portfolio

Bigmouthmedia, global digital media company, has announced the appointment of Mike Mason as director of product portfolio. Underlining the company’s commitment to high quality client service, Mike’s role will see him take operational responsibility for delivering a programme of best practice and continuous improvement to services across the entire bigmouthmedia client roster.

Mike will also take ownership of the day-to-day running of a broad range of services including search engine optimization, PPC, performance marketing, usability and reporting & analytics for bigmouthmedia’s mid-tier clients.

Mike has worked in the technology, mobile and telecoms sectors for over 20 years in operational and sales and marketing roles, including sales and marketing director at the post sales service provider Regenersis and a 10 year stint as a non-executive director for Codestuff. Mike has also led teams that designed and delivered successful services for some of the world’s leading technology and communications brands, including Telefonica, Panasonic, Deutsche Post (DHL), Vodafone, Sony and Apple.

Phil Gripton, MD at bigmouthmedia said: “bigmouthmedia is a mature company with a global footprint and delivering consistent, high quality campaigns to all of our clients is the central value of our business. Moreover our clients should, and do, expect this whether they are a start-up or a blue-chip brand. Mike’s breadth of experience will be a significant asset to the bigmouthmedia senior team and his proven track record in generating operational quality for some of the world’s most recognisable technology firms will be critical to us in the coming months. His appointment represents our clear commitment to best practice and client-centred service delivery. I’m very much looking forward to Mike’s contribution to the business.”

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Bigmouthmedia Wins Best Search Engine Agency Award at the Interactiva Awards

Global digital marketing agency, bigmouthmedia, has been announced as winning a prestigious award in the ‘best search engine agency’ category at the Interactiva Awards in Madrid. The digital agency, which is the media arm of LBi, managed to achieve bronze medal status behind major technology and search companies Google and T2O.

The awards, which were created and hosted by the prominent Spanish marketing magazine Interactiva, are now in their 10th edition and recognise the very best work delivered by companies in communication, advertising, digital marketing, e-commerce and new technologies. Covering 14 categories including best support, best agency, best tool, best campaign and best SEO Project, the awards are judged by a panel of industry experts and are widely considered to be the ultimate industry accolade.

Lyndsay Menzies, CEO of bigmouthmedia, said: “After only two years in the Spanish market it is a huge achievement to be up there with companies such as Google and T2O. Our unique business culture and blended cross digital approach means that we are able to draw on a much wider digital skill set and blend this to create international campaigns that pull together social media, CRM, SEO, technology and creative ideas.”

Manuel Jurado Gras, general manager of bigmouthmedia Spain, added: “We will continue to provide our clients with this differentiated service and in particular I would like to thank our talented team for all the hard work, commitment and motivation which has ultimately underpinned our growth and success as a company.”

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Bigmouthmedia Hires Fiona Robertson As Head Of Affiliates And Performance

On the back of the recent affiliate wins, Fiona Robertson (nee MacPherson) has been hired by bigmouthmedia to head up the Affiliates and Performance service. As well as running the team that works on the affiliate campaigns, Robertson will be responsible for the overall growth strategy of bigmouthmedia’s affiliate and performance offering. Bigmouthmedia’s current affiliate clients include Best Western, Habitat, Macdonald Hotels and Kwik Fit Insurance, amongst many others.

Fiona, who sits on the IAB’s Affiliate Marketing Council, has over 6 years experience in affiliate and digital channel marketing and her most recent positions have been at WPP’s MediaCom and Glasgow-based Equator as Senior Affiliate Manager, where she developed affiliate and direct response strategies for a number of high profile clients. Fiona’s main focus will be to integrate affiliate marketing fully into the overall bigmouthmedia offering, spotting key areas for growth and ensuring that affiliate strategies fit seamlessly within the clients’ business models.

“We are delighted for Fiona to be joining the bigmouthmedia team”, said Robin Richmond, head of Digital at bigmouthmedia. “Her experience building performance-led strategies will be of massive benefit to our clients affiliate marketing campaigns. We are also seeing a definite uptake on our affiliates and performance services offering by new and existing clients as part of more comprehensive cross-digital marketing packages. Companies are becoming more aware of the synergies and added value that a single supplier can bring on board, and the recent growth of bigmouthmedia’s affiliates and cross-digital teams is a reflection of this new market trend”.

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Bigmouthmedia Reports Google Changes Will Make Advertising Attractive For Comparison Sites

Bigmouthmedia reports that Google’s latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.

The press conference announcement means that from September 14th 2010 the UK will now follow Google’s existing US AdWords policy, which allows any advertiser to use trademarked keywords within their advert text in some cases. Using trademarked terms in advertising copy will remain outlawed in mainland Europe, but following the rule change keywords will no longer be protected from others bidding on them.

“Aggregators will now have the ability to use brand names in their adverts. This is likely to improve their click-through rates and quality score, and will therefore make it more attractive for such operations to bid on brand terms,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“In the UK the news may have a large impact on brand bids in industries such as finance, travel and electronics. While advertisers in mainland Europe will be unable to put trademarked terms in the advertising copy of their campaigns, the changes are still likely to have a big impact on brand budgets.”

Bigmouthmedia believes that Google’s decision to allow anyone to bid for trademarked keywords across Europe is widely predicted to lead to price rises in the markets affected. When this happened in the UK – where the policy change was first rolled out in 2008 – bidding on some brand terms increased by as much as 500% in the short term. The hike was relatively short lived mainly due to British brands’ unwillingness to get involved in bidding wars, although this may not be the case in other European countries and brand bidding may break out in earnest.

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Bupa Appoints bigmouthmedia To Search Marketing Account

Leading international healthcare provider, Bupa, has selected bigmouthmedia, Europe’s largest and most experienced digital marketing agency, to lead its search marketing strategy.

The new deal will see bigmouthmedia take on a major search engine optimisation programme which will involve Bupa’s key UK websites. The project, which will be the company’s most extensive digital marketing campaign so far to date, and is designed to deliver significant growth to the international healthcare provider over the next three years.

“We’re delighted to be working with a brand of Bupa’s quality. Having worked side-by-side to create an ambitious search marketing strategy, we’re now looking forward to getting our teeth into what promises to be a particularly exciting project,” said Scott Boocock, major account director at bigmouthmedia.

David Lengen, head of digital communications at Bupa added, “Search is an essential element of Bupa’s strategy to becoming recognised as a global healthcare leader. Bigmouthmedia will help us to position the brand f r o m being purely about health insurance into the broader health and wellbeing sphere, where so much of Bupa’s expertise lies.”

With its team of over 200 online professionals and experts across the fields of SEO, PPC, social media marketing, affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, bigmouthmedia is ideally positioned to take on and help drive this exciting project to increase Bupa’s online presence to become a global leader in healthcare and wellbeing.

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Bigmouthmedia Reveals Most UK Brands Don’t Understand The Value Of Mobile Visitors

A bigmouthmedia survey has revealed that more than three quarters of the UK’s big brands do not understand the value of a visitor via mobile compared to other digital channels

The research, which polled the views of key decision makers at a raft of leading UK companies, shows that despite a significant 89.2% of respondents sharing the belief that mobile marketing will become increasingly important over the next 12 months, very few have fully embraced the channel. Reflecting the uncertainty with which many businesses regard the emerging the field, 70.3% of those surveyed currently don’t have any engagement with mobile marketing at all.

“We are at a critical point in the evolution of mobile marketing. A growing group of organisations are starting to derive competitive advantage from their early mover status in the channel, yet the vast majority of companies have yet to gauge the impact it is likely to have on their business,” said Simon Heyes, Head of International Sales Operations at Bigmouthmedia.

“There are no benefits to be derived from being slow on the uptake. With the mobile channel set to become increasingly influential over the next few years, companies need to move now, engage with the medium and start building the campaigns that are going to keep them ahead of the game.”

Despite an apparent lack of engagement with the channel the research revealed a keen awareness of the potential advantages, with 75.7% of respondents citing increased brand awareness as the main benefit of undertaking mobile marketing, and 67.6% believing increased customer engagement to also be a major benefit. Over 60% also believed that increased traffic, leads and sales were also a major driver.

Bigmouthmedia’s survey – conducted amongst a large group of large and medium sized enterprises – showed that just 5.4% companies describe themselves as being “heavily involved” in mobile marketing at the current time. Another statistic to emerge is that while they considered the channel increasingly influential, 75% of the respondents claimed not to know the relative value of a visitor from mobile compared to other channels.

“What is clear from our research is that while the vast majority of businesses accept that mobile is going to become a critical part of the marketing mix, there is a great deal of uncertainty over how to approach the channel, and in particular how to get buy in from the wider organisation. Companies know they need to get on board the mobile bandwagon, but a lack of clear understanding is holding many back from exploiting its potential,” said Heyes.

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Bigmouthmedia Nominated For Two Travolution Awards

Bigmouthmedia has been shortlisted for two awards at the prestigious 2010 Travolution Awards. Judges at the awards – which recognise excellence in the travel marketing industry – handed Europe’s largest independent digital marketing company nominations in two critical categories.

Bigmouthmedia Nominated For Two Travolution Awards

Bigmouthmedia’s work with British Airways has seen the industry-leading campaign placed amongst the front runners to carry off the 2010 trophy for Best Use of Search Engine Optimisation, while the agency’s successful strategy for Macdonald Hotels has seen it named amongst the contenders for the Best Use of Affiliate Marketing prize.

Anneli Ritari, senior travel strategist at bigmouthmedia, said: “We’re delighted to have been nominated in two categories. The team has worked closely with both BA and Macdonald Hotels to deliver what have been two extremely effective strategies and we’re very pleased that all their effort and innovation has been recognised in this manner. It’s a real boost for everyone involved.”

For their winning campaign bigmouthmedia and British Airways partnered again to launch an ambitious search campaign integrating SEO and PPC aimed at improving SEO rankings, reducing PPC spend and ensuring PPC budget was used tactically to drive incremental sales volume. Their strategy, which carefully matched business objectives, achieved, cross-channel synergies to maximise ROI and budget efficiencies and delivered excellent results, including 31% reduction in paid search CPA, 87% reduction in PPC spend for certain keywords and 400% increase in number one ranking positions for “flights to <destination>” keywords.

The proactive affiliate marketing campaign which bigmouthmedia put together for Macdonald Hotels based around the use of bespoke offers and improving coverage of hotel name and brand-hybrid terms achieved equally strong results. In addition to improved ROI across all online channels the strategy saw average booking values increased by 13.9% and drove a 110% year-on-year increase in revenue from the affiliate channel for the group.

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Bigmouthmedia Survey Reveals Public Believe Online Financial Advertising Is Dishonest

Bigmouthmedia has called upon the Financial Services Authority to introduce new rules to govern the selling of finance products online.

Bigmouthmedia Survey Reveals Public Believe Online Financial Advertising Is Dishonest

Speaking at the annual bigmouthmedia Finance Summit in London, finance strategist Chris Cathcart unveiled the results of a new consumer survey showing that 77% of web users believe that online financial advertising is neither honest nor straight-forward. The research – conducted in partnership with Financial Marketing UK – revealed that a clear majority of respondents mistrust the sector.

“The Financial Services Authority has to recognise that the web marketplace presents a unique range of challenges for the finance sector and that continuing to ignore the issue is no longer an option. They must step up to the plate and help organisations by providing a detailed set of guidelines governing selling online if we are to avoid what could end up as a compliance nightmare,” said Cathcart, bigmouthmedia’s senior finance strategist.

Consumers also displayed similar levels of mistrust and suspicion when it comes to the financial figures such as interest rates and potential savings gains displayed on websites. A resounding 65% of respondents categorically stated that they do not trust such numbers and cannot make decisions based upon them.

When asked to identify the product categories they found troublesome to research online, consumers identified the most significant challenges as arising when investigating investment opportunities. A compelling 65% said they found researching investment products either “fairly confusing” or “very confusing”, whereas 80% said they had little or no problems evaluating car insurance deals on the web.

Results from the research indicate that language could play a significant role in the confusion. An overwhelming 98% of respondents believe that the terms and conditions governing products and services sold online should be in plain English rather than the complex legal jargon currently used in the majority of contracts.

“The evidence couldn’t be any clearer: the majority of consumers distrust the finance sector and there is a lot of work to do to win that confidence back. Wording terms and conditions in a manner they can understand would be a major step towards achieving this,” added Cathcart.

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Bigmouthmedia Named Number 1 UK SEO And PPC Agency For Second Year Running

Bigmouthmedia has again been named the UK’s number 1 SEO and PPC agency in the New Media Age Marketing Services Guide for 2010.

This is the second year in a row that the agency has topped the prestigious chart, widely regarded as the definitive guide to the UK’s digital marketing landscape. The NMA league table is ranked on the basis of income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Phil Gripton, Managing Director of bigmouthmedia UK.

“We’re delighted that the company’s continued progress has been recognised. It is a tribute to the dedicated, skilled and passionate team that underpins everything we do at bigmouthmedia.”

Highlighting the international expertise offered by bigmouthmedia’s offices both in the UK and across the US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success, despite challenging trading conditions, to its reputation for digital marketing expertise and a strong social media offering.

Moving forwards the agency’s digital, technological and creative capacity is set to expand following bigmouthmedia’s merger with LBi, which is due to be completed in July. The combined agency will be the world’s largest marketing and technology agency. Announced in February the deal was brokered to address a changing climate where clients are increasingly looking for best in class agencies with the capacity to cover all aspects of digital marketing.

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Bigmouthmedia Wins Best Search Agency Award At Spanish Ecomm Awards 2010

Europe’s largest independent digital marketing agency was unveiled as the winner of the Best Search Agency category during a packed ceremony at the exclusive Shoko club in Barcelona. The EComm Award, which is widely recognised as one of the most important prizes available to the Spanish online retail industry, was presented in recognition of the company’s innovative and successful approach.

Bigmouthmedia Wins Best Search Agency Award At Spanish Ecomm Awards 2010

“We’re both delighted and honoured to have won this award. We were up against some very strong competition and the fact that the judges selected bigmouthmedia as the top Spanish search agency for both serves to underline the commitment, hard work and talent our Madrid team puts into serving our clients,” said Manuel Jurado, Managing Director of bigmouthmedia Spain.

The awards, backed by the Spanish online retail publication Ecommretail, were established to recognise the companies contributing to the enhancement of the online marketing and ecommerce sectors with a blend of innovation and excellence.

Bigmouthmedia opened its new Madrid office in January 2009. Led by two of Spain’s best-known search professionals, the office offers bigmouthmedia’s full range of SEO, PPC and digital marketing services to the Spanish market.

“Despite having only opened its doors just over a year ago, bigmouthmedia’s Madrid office has already made a major impact upon the Spanish market. They have worked hard to earn an excellent local reputation in digital marketing in a remarkably short time, and I am delighted that their efforts have been recognised,” said Lyndsay Menzies, bigmouthmedia Group Chief Operations Officer.

“Bigmouthmedia brought something new to the Spanish industry. We offer a full range of digital marketing services, and with offices across the UK, US and the major European territories, we have the kind of international expertise that is vital to running a truly effective online campaign, ” said Jurado.

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Online Retailers Must Prepare To Meet The Challenge Of The Most Competitive Market Conditions The Sector Has Ever Faced

Bigmouthmedia senior retail strategist Finlay Clark will tell an invited audience of senior executives at the 2nd Annual bigmouthmedia Retail Summit this month that UK retailers are set to face fresh challenges as ecommerce consumer habits keep evolving rapidly. According to Clark, retailers face multiple opportunities and challenges posed by a shifting approach to the market, a raft of new technological developments and the entry of new players from overseas will have a major impact upon the sector in the coming months.

Online Retailers Must Prepare To Meet The Challenge Of The Most Competitive Market Conditions The Sector Has Ever Faced

“With increased competition coming from various angles, retailers are about to face some of the biggest challenges in their history. Big overseas competitors are coming to the UK knowing consumers are sophisticated online shoppers, and the likes of Best Buy will be aiming to make its mark on an increasingly competitive consumer electronics market in 2010. Similarly, in fashion we have seen a shift with the likes of Ebay become clothes shopping destinations in their own right, whilst Amazon has allowed big high street brands to retail on their own platform,” said Clark.

“Nowadays independent fashion designers are launching exclusive collections on Ebay – far removed from the second hand and grey market sales that they made their name on – and in many ways they’re now a direct competitor to the retailers themselves.”

Clark will be joined by a panel of industry-leading online retail experts speaking on a range of themes including current consumer trends, cross channel shopping habits, the shape of UK internet advertising and the impact of social technologies upon web retailing.

Taking the podium at the Bigmouthmedia Retail Summit will be Benjamin Ensor, VP research director at Forrester Research, Google Retail Industry Leader Peter Fitzgerald and Tony Stockil, CEO of Javelin Group. Hitwise research director Robin Goad and Enders Analysis Founder Claire Enders will also join Clark on the rostrum.

In a presentation designed to identify the 10 key events set to hit Ecommerce over the course of the next two years, Clark will also highlight the challenge presented by the growth of online applications. Although a relatively new phenomenon, he predicts that retailers will be forced to place increasing focus upon keeping up with rapidly developing new marketing technologies.

“Some of the best content in the future will be delivered through applications like those found in Apple’s iPhone Apps Store. Retailers are only beginning to get to grips with the value of applications at the moment, and ensuring that theirs stands out and can be found easily by consumers will be a crucial challenge over the next few years,” said Clark.

“We’ll also see a lot more made of mobile marketing, which is only just beginning to make an impact upon retail, and expect there to be much greater correlation with the way retailers are able to market to consumers based on location-aware technology. Operators like Debenhams are already experimenting with such systems, but we are likely to see rapid developments in the field over the next 24 months.”

The bigmouthmedia Retail Summit takes place in London on March 25th and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can register at http://www.bigmouthmedia.com/signup for an invitation.

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Bigmouthmedia Unveils British Financial Sector’s Top Social Networking Executives

A bigmouthmedia survey has identified the UK Finance sector’s biggest users of online social networking tools and confounded many expectations by revealing that the Finance sector has embraced the social media phenomenon more readily than those in other established industries. Some 74% of the leading executives surveyed regularly engage in the use of tools such as LinkedIn, Facebook and Twitter, a statistic which demonstrates the extent to which a normally conservative sector has adopted the latest working trends.

Bigmouthmedia Unveils British Financial Sector's Top Social Networking Executives

Their performance compares extremely favourably with that of leading executives in the FTSE 100. In a bigmouthmedia survey earlier this year, of the FTSE executives sampled only 25% actively engaged in social networking, compared to 85% of business leaders representing companies from the Sunday Times Fast Track 100.

“The evidence clearly shows that the Britain’s financial businesses are rapidly coming to terms with the social media revolution. However, there is still over a 10% gap between the use of social media by finance execs and those in Fast Track companies,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

“I believe it is key for finance execs with a focus on digital marketing to understand the social sphere more. A targeted and strategic social media campaign can not only help build better brand relations with customers, but can also highlight easily fixed customer based issues and create greater brand loyalty, not to mention a beneficial impact on organic search results.”

While the social media has been one of 2009’s most hyped phenomena, little evidence exists as to what extent businesses are deriving benefits from the plethora of available services. However, bigmouthmedia’s survey indicates that leading industry players are increasingly using social networking as part of the essential business toolkit.

The research revealed that former Lloyds TSB Head of Innovation James Gardner is the finance sector executive who has most readily adopted social networking as a means to communicate with colleagues and the public. Gardner, who recently moved to the Department for Work and Pensions, uses LinkedIN, Twitter, Facebook, Plaxo and a blog to reach out to past, present and future customers.

Gardner emerged as eventual winner in front of a field that included Martin Peterlechner at Tesco Personal Finance, HBOS head of banking Mike Regnier and Stephan Daquaire of Swiftcover.com.

LinkedIn emerged as the finance executive’s networking tool of choice, with 76% of those surveyed using the service.

Linus Gregoriadis, research director at internet marketing research and training company Econsultancy, said: “It’s great to see financial services company executives really involved with social media. This sector has historically been quite slow to engage in new digital channels but, in recent months, there are some great examples of financial services brands who have been really dynamic.

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Bigmouthmedia Launches New Range Of Services Following Google GAAC Analytics Accreditation

Bigmouthmedia has become one of the few European digital marketing agencies to gain the coveted Google Analytics Authorised Consultants accreditation (GAAC).

Bigmouthmedia Launches New Range Of Services Following Google GAAC Analytics Accreditation

The company-wide accreditation – held by only a handful of agencies worldwide – recognises bigmouthmedia’s proven expertise in the analytics field. With a large pool of qualified staff working across its offices, the news means the company is now authorised to offer clients a raft of new Google Analytics services.

“This is a major breakthrough for bigmouthmedia. Gaining accreditation has been a lengthy and painstaking process, but it means that in addition to the wealth of digital marketing expertise the agency already has, we are now in the position to offer a string of Google Analytics services on a standalone basis,” said Susana Inarejos, Head of Technical and Analytics Services.

As one of few European full digital marketing agencies to earn GAAC accreditation, thebigmouthmedia in-house team is now recognised by Google for its industry expertise, with the search giant recommending the agency as one of its few authorised partners. Qualification means that in addition to gaining elevated technical support from Google on any analytics issues the firm will also be able to trial and review the software’s latest enhancements before they become available on the open market.

Bigmouthmedia’s clients will have access to the wealth of potential information unleashed by web analytics, with the agency providing in depth analysis of their Google Analytics account, ensuring that business goals are tracked properly to improve ROI. The services offered include Google Analytics Audit, Advanced Cross-subdomain configuration, Advanced Filters and Goals setup, tracking of Flash or AJAX based websites, E-commerce tracking, In-house Google Analytics training and advanced troubleshooting.

“We are delighted to add yet another highly experienced Google Analytics expert to our consultancy network and look forward to strengthening our partnership with bigmouthmedia,” said Alan Wrafter, Google Program Manager.

Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer, added: “We’re delighted to become one of the very few agencies promoted by Google as a recommended analytics partner. This qualification underlines our commitment to maintaining and expanding the company’s in-house expertise while providing clients with an expanding range of industry leading digital marketing services.”

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Bigmouthmedia Looks Towards A Pivotal 2010 For Digital Marketing

Bigmouthmedia predicts that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector.

Bigmouthmedia analysts believe that an evolving search landscape, the continued rise of social media and advances in mobile technology will combine to make the next year one of the most eventful in the sector’s history. With these and other factors blurring the boundaries between PR, marketing and customer care, the company also predicts that the shape of the search business itself will begin to change.

“Digital marketing has always been a dynamic industry, but the introduction of real time search, the continued convergence of devices and the apparently unstoppable rise of social media have all come together at the same time, and we expect this to have a major impact upon the search landscape in 2010,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“The industry has matured, and already we are seeing some of the more prehistoric SEO business models out there beginning to fail. Major clients increasingly require partners with international scale, and as the downwards pressure on costs continues, small-scale agencies are going to struggle to cope in what is likely to become an environment dominated by a handful of major players.”

Bigmouthmedia’s sector-by-sector predictions for the year ahead indicate that the digital marketing business could be facing one of the most challenging years in its history.

Retailers are expected to continue investing in social media strategies designed to monetise direct marketing channels like Twitter and Facebook while simultaneously expanding their mobile marketing activities.

In the travel business, operators seeking to offset a fall in revenues caused by the global recession will increasingly look online. Some 57% of travel marketing budgets will be spent online in 2010, while the majority of companies are also predicted to increase spend on Social Media & Online PR and Search engine optimisation as they attempt to come to terms with this evolving channel.

In the world of finance, the advent of the widely predicted new supermarket banking services look set to dominate the sector’s year. A scramble has already begun, meanwhile, to win over the significant increase in consumers expected to return online and begin shopping for services again in 2010.

“The search marketing business has weathered the economic downturn better than most, but there is no room for complacency. For every one of the opportunities these new developments bring there are technical and logistical challenges to be overcome,” said Girdwood.

2010: The Year Ahead in Digital Marketing is available for download from bigmouthmedia.

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Bigmouthmedia And Econsultancy Reveal Companies Plan Increased Social Media Spend In 2010

The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, has revealed that most companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity.

The report is based on a survey of over 1,100 companies and agencies, and is the most comprehensive study of its kind around how companies are using online PR and social media for marketing and customer service.

The results showed that 86% of companies plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. 54% cited their biggest barrier to better social media engagement was a lack of resources, with 90% of businesses stating that social media is taking up more time internally than a year ago.

“The growth of social media and online PR has been meteoric, but until now there have been very few hard facts available on precisely how UK business is using the new channel and what they’re getting in return for their investment,” said Phil Gripton, Managing Director of bigmouthmedia UK.

“These statistics – the most detailed yet available – show that while an increasing number of companies are embracing social media, many are struggling to effectively manage their engagement and are consequently failing to make the most of a potentially enormous opportunity.”

The research found that many companies are experimenting with social media without yet reaping any measurable benefits. Only a quarter of companies said that they have gained “real, tangible value” from social media whereas 60% said they had gained “some benefit but nothing concrete”. However, 52% of respondents who are heavily involved said they have gained real value, compared to only 13% of companies who “experimented but not done much”.

Michelle Goodall, Econsultancy’s social media and online PR consultant at Econsultancy, said: “Before they think about their strategy and the best tactics, companies need to go back to basics and think in detail about how online PR and social media can help them deliver against their business objectives.

“The reality is that most businesses understand how to listen, what to measure and where to engage but are struggling to define the value of engagement and reputation in social spaces.”

There view of the benefits of Twitter is mixxed, with 31% of respondents saying there are “tremendous opportunities” available, but half reported their companies are “open-minded but not fully convinced about the value to the business”.

The majority of organisations (62%) are using the micro-blogging site for publicising new content, with 54% using the channel for marketing or brand monitoring (47%). Only 27% of companies are using Twitter as a customer service tool for reacting to issues and inquiries, while 25% use Twitter as a customer feedback tool. 7% felt that Twitter is over-hyped and a fad.

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bigmouthmedia Has Been Named One Of The UK’s Ten Fastest Growing Technology Companies For The Second Year Running

Europe’s largest independent digital marketing agency made the list of major winners in the Deloitte Fast 50 2009 following another successful year of exponential expansion. Recording a growth rate of 4111% over the past five years, the company’s top ten listing was cited by the judging panel as evidence of the online sector’s growing influence.

“Trading conditions this year have been challenging to say the least, but the digital marketing sector’s increasing maturity and size has enabled us to pursue an ambitious growth strategy despite the economic situation. Cost-effectiveness and measurable ROI lie at the heart of what we do, and even in the most difficult of times these qualities make for a compelling business argument,” said Lyndsay Menzies, Group Chief Operations Officer at bigmouthmedia.

“We’re delighted to have been ranked so highly and are obviously happy that bigmouthmedia’s continued success across the group has been recognised. It’s a great boost for the entire team and underlines what a talented group of people we have here.”

The Deloitte Technology Fast 50, one of the UK’s foremost technology award programmes, is a ranking of the country’s fastest-growing technology companies based on percentage growth over five years. Now in its 12th year, the programme honours business growth, technological innovation and UK entrepreneurial spirit.

David Halstead, Partner TMT practice and Fast 50 Chairman, Deloitte said: “The large number of software and digital marketing companies in the 2008 Deloitte Fast 50 reflects the growing maturity of online enterprises. The web is approaching the next stage of its evolution, and successful business models are becoming entrenched.”

The complete list of winners is available at: http://www.deloitte.co.uk/fast50/

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Online Accountancy Firm Brookson Has Appointed bigmouthmedia To Handle Its Search Marketing Activity

A leading provider of accountancy, tax advice and support services, Brookson selected bigmouthmedia following an extensive search to identify the ideal partner to lead its digital marketing strategy. An established innovator in the sector, the move comes as the award-winning consultancy moves to establish its Navigator Money Manager portal as the UK’s preeminent suite of online financial tools.

“As a company we have been going through a revolution in recent times. We have fundamentally changed our business model and are going direct to market as we look to continue the company’s expansion, so clearly search engine optimisation is a critical part of that strategy,” said Martin Hesketh, Managing Director at Brookson.

“Together with its status as an industry leader, bigmouthmedia’s unrivalled experience in helping brands make the most of their online activity made the agency the only logical choice for the job.”

Founded in 1995, Brookson was recently shortlisted as a finalist in this year’s Association of Professional Staffing Companies (APSCo) awards for ‘Innovation of the Year’. The company’s 150-strong accountancy service now manages the financial affairs of over 9,000 customers, freelance contractors and individuals who work in business for themselves.

Brookson’s Navigator Money Manager portal underpins Brookson’s claim to offer one of the most innovative contractor accountant services available on the UK market. Allowing clients to access their business financial information 24/7, the system has been designed to helps customers run their businesses more effectively by providing up to date financial information at their finger tips.

Currently, ninety nine per cent of Brookson’s customers used the online tool to complete their last year-end accounts and each week the online portal records an average of 4500 unique visits.

“We’re delighted to be welcoming Brookson as a client. The company’s focus on innovation and invention is one that we share at bigmouthmedia, and this promises to be both an exciting and challenging campaign,” said Phil Acton, Head of Business Development at bigmouthmedia.

Via EPR Network
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Fujitsu Has Chosen bigmouthmedia To Lead Its International PPC Campaign

Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company’s paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom.

David Hardy, bigmouthmedia group’s international sales and marketing director, commented on the deal saying: “We’re delighted to be working for such an internationally renowned brand like Fujitsu. One of bigmouthmedia’s key strengths is our international scope, and our demonstrable expertise in running complex multi-language campaigns has been a key factor in winning this account.”

He added: “Over the past 12 years we have established a proven track record in managing big brands across multiple territories, and I am confident we will enjoy similar success with our strategy for what promises to be a challenging and exciting campaign.”

Fujitsu’s digital marketing requirements also included an increase in the profile, turnover and traffic on their international sites as well as the capacity to oversee new product and service launches. Beginning work immediately, bigmouthmedia now develops and manages Fujitsu’s PPC campaigns in more than 25 countries, including Italy, Spain, Turkey, Scandinavia and the Eastern European countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

Via EPR Network
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Bigmouthmedia Has Responded To Google’s Decision To Open Up Its Adsense System To Third Party Networks By Stating That If Successful, The Move Will Change The Shape Of The Online Display Advertising Industry Forever

Under the terms of the policy change, advertising networks that have traditionally focused activity on big brand sites will now have access to Google’s extensive network of blogs, forums and websites. Opening up a potential new revenue stream for thousands of site operators worldwide, the move underlines the search giant’s determination to extend its reach beyond text advertising and into the world of display.

“This is an event that should make all intelligent publishers and advertisers think hard about their activities. Google is clearly determined to make a serious impact upon the display sector and if this move works, their dominance over online advertising will be extended,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Traditional ad buyers will face a new world if Google manage to make this work. They’ll be looking at an environment where site owners can block entire networks if they don’t perform or can block specific advertisers. Display will be less about big deals and negotiating with decision makers and will become much more like search marketing in terms of its scientific and performance led nature.”

Welcoming Google’s insistence that only networks that meet their privacy, speed and quality guidelines will be included in the expanded AdSense, bigmouthmedia believes that the move will require significant changes to the thought process behind a display campaign. Micro-management will become more important as individual publishers are given the opportunity to opt out of entire ad networks or ban ads from certain sites.

“This is a very interesting move which will work if the thousands of AdSense publishers out there support the move. If there’s enough demand from the AdSense publisher community then ad networks will certainly not want to pass on the opportunity,” said Andrew Girdwood, Bigmouthmedia’s Head of Search.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Via EPR Network
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