Category Archives: B2b

Advertising, B2b, eCommerce, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia Summit To Map Out Finance Sectors Online Battleground

Bigmouthmedia reveals that one of the UK’s leading online business experts is set to tell an audience of financial sector executives that the digital media will be a key battleground in their fight to beat the downturn.

Speaking ahead of the bigmouthmedia finance summit in April, Econsultancy CEO Ashley Friedlein believes that the finance industry faces a fight on two fronts over the coming year. In addition to coping with an uncertain market, he says the beleaguered sector will also be forced to come to terms with the explosive growth of social media.

“While the financial sector faces an unprecedented crisis of consumer confidence, it is also operating in an era where the way that businesses interact with the public is changing at a breakneck speed. The remarkable popularity of social networking applications such as twitter, LinkedIn and Facebook has taken many businesses by surprise, but the medium has already become a key commercial communications channel,” said Friedlein, “Coming to terms with these new channels and keeping pace with the rapid developments within them will be one of the critical challenges facing businesses in the months ahead.”

Drawing upon Econsultancy’s wealth of industry research, Friedlein plans to use the event to demonstrate how businesses can effectively engage the social media. Joining a line up of some of the UK’s best known online finance specialists, his presentation will contribute to an agenda designed to take participants through the key marketing strategies recommended to help businesses prosper in the current economic climate.

He will be joined by Senior Head of Financial Services at Google UK Ian Morgan and Tom Pearman, Finance Manager at Microsoft Advertising. Comscore’s Paolo Barbesino, Yahoo Finance Category Director Jeremy Fawcett and Will Cooper from New Media Age will also be presenting.

“It may be a tough time for the finance sector, but there are still opportunities for smart, successful companies working towards the recovery,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

He continued, “We designed this summit to highlight the positives, and the attendees can look forward to an exciting event focused on successful strategies, informal networking and a chance to speak directly with the people at the forefront of online finance in the UK today.”

The bigmouthmedia Finance Summit takes place in London on 8th April and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can call 0845 130 0055 or email hello@bigmouthmedia.com for an invitation.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search Engine Optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, , Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Via EPR Network
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B2b, Hosting, Internet, Online, Web

AvaHost.Net Upgrades Reseller Web Hosting Plans

This spring, the new growth on local flora, brings with it a new promise from AvaHost. That widely recognized web hosting company has offered to upgrade each of its Reseller hosting plans. That means that anyone using Avahost to start a web hosting business could possibly remain free of his or her biggest expenditure.

Since its founding in 2001, AvaHost has been giving its clients attractive “packages.” The new package increases the appeal of the AvaHost reseller hosting plans. Each new package gives a client a monthly traffic allowance that is two times the size that AvaHost provided earlier, before offering any type of upgrade.

In addition, each new AvaHost Reseller upgrade will include an increase in the amount of disk space that is to be made available to the client. Moreover, each AvaHost client will have an opportunity to renew his or her contract, a contract that calls for regular payments of only $15.95 per month.

AvaHost knows that each of its clients expects that payment of the monthly fee will provide any one client with top notch web hosting services. So AvaHost has promised some free software to each online company that invests in AvaHost’s Reseller upgrade. That company will receive both an Online Web Site Builder and a 1-Click Auto Installer. Armed with such equipment, the same company should be able to install 50 of the most popular, the most “in demand,” open source software.

That offer of free software comes on top of great guarantees, guarantees that are already mentioned on the AvaHost website. AvaHost now gives each of its clients a 60 day guarantee. An unhappy AvaHost customer can expect to receive back any money that he or she spent for web hosting services within a 60 day starting period. (Minus the cost of a domain name registration).

This eight year old web hosting company has a long list of happy clients. The owner of the website dishsatellite.com used the web hosting services provided by AvaHost. That client made this remark about those services: “They took the time to answer my questions and have provided great service for this last year.”

Next year AvaHost is certain to post a similar testimonial from someone who has invested in one of its new Reseller upgrades.

Details of Reseller Packages:

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Presenting Sponsor for Japan America Association of S.C. Annual Gala

Foreign Translations, Inc.(www.foreigntranslations.com) is the Presenting Sponsor for the Japan America Association of South Carolina (JAASC) Annual Gala on February 28, 2009 at the Westin Poinsett Hotel in downtown Greenville, South Carolina. The JAASC Annual Gala provides an opportunity to the leaders of the region’s Japanese and American business community to gather and network. The commitment of the JAASC organization is to promote cultural awareness and understanding between the United States and Japan. Foreign Translations, Inc. recognizes this cause as an important factor in facilitating the growth of international business in this region, as well as around the world, and is proud to be the presenting sponsor of this event.

Members of the JAASC attending the Annual Gala are leaders of local international companies including FUJI Film Manufacturing USA, Inc., AFL Telecommunications, Kyocera Mita South Carolina, Inc., Mitsubishi Chemical, and more. Nonmember attendees include local Japanese suppliers and consumers, as well as international companies from the Atlanta and Charlotte areas. JAASC is a statewide, non-profit organization established in 1988 in response to the increase of Japanese-owned businesses in South Carolina. Its membership base includes individuals, corporations, and public sector representatives focused on improving and building international relationships. The JAASC has seen great success in fostering these connections through the organization’s Japanese Saturday School, numerous social activities, and international events in conjunction with the International Center of the Upstate.

The JAASC Annual Gala is independently funded and made possible due in part to the support of sponsors such as Foreign Translations, Inc. Ken Zwerdling, CEO of Foreign Translations, Inc., will be available during the evening to discuss the local international community and how this company participates in its advancement. Foreign Translations, Inc. feels privileged to take part in this event, and many similar events, which encourage the development of the international community in Greenville and surrounding areas. For the past 11 years, Foreign Translations has been providing Japanese translations for companies such a Fuji, Lehman Brothers, Rockwell Automation, Juniper Networks, ePrize, and Estee Lauder.

About Foreign Translations, Inc.
Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website localization firm headquartered in Greenville, SC. The company offers Japanese translation services as well as other languages for a wide range of projects; from technical manuals, legal contracts and marketing collateral to financial statements, training manuals, e-learning courses, websites, medical journals, software, policy and procedure handbooks, newsletters and much more. With more than 1,000 native translators located in over 30 countries, we frequently translate documents from 1,000 words to over several million words in all the major languages of the world. In addition, we provide interpreters for depositions, trials, sales meetings and conferences in every major city in the United States as well as every major country in the world. We also offer a full range of Multilingual Desktop Publishing Services in any format and any size.

Via EPR Network
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B2b, Blogs, eCommerce, Free Stuff, Hosting, Internet, Podcasts, Services, Shopping, Social Networking, Web, Web Marketing

UK SMEs Sell Themselves Short On Internet Shopping Bonanza Revealed by BT Tradespace

New research from BT Tradespace indicates that six out of 10 small businesses are missing out on their share of a £20 billion-a-year* web shopping boom because they are not selling their products and services online.

The new Voice of Small Business report from BT Tradespace shows that 67% have little faith they can find customers on the internet, even though more than two thirds (69%) shop online at least once a month.

The survey found that the number of SMEs with a website rose by 20% between 2007 and 2008. However, just 13% of small businesses consider websites integral to marketing strategy and only three per cent use their site to communicate with consumers.

Mick Hegarty, head of bttradespace.com, said: “Small companies can benefit greatly by exploiting the marketing and sales opportunities afforded by the internet.

“During these challenging times, more people than ever are using the web to shop because of the choice, convenience and cost savings it provides. A professional and credible online presence can open up a world of opportunities and provides a great platform to engage with customers.”

The Voice of Small Business report, commissioned to discover how SMEs can best communicate and conduct business in the current economic climate, found that 92% are aware of blogging but just 18% use it for business purposes.

The research also found that the smallest companies (up to five employees) were least likely to interact with other local businesses with 47% admitting to not knowing the companies in their area.

Hegarty said: “The internet opens up a global marketplace for SMEs helping them to compete and prosper.”

“Free business social networking websites and social media tools like blogging and podcasting can transform a company’s fortunes at the click of a button.

“Entrepreneurs can showcase goods, enhance their online marketing profiles, maintain an ongoing dialogue with customers, and share information and expertise with like-minded companies.”

* Verdict Research estimates that in 2008 online spending by consumers on retail purchases rose by a substantial 32% to £19.4bn. With Internet access growing and users purchasing more frequently and more heavily online, this strong growth is set to continue, albeit at a more subdued rate. By 2012, online retail is set to reach £42.4 billion, 12.4% of total online spending.

About BT Tradespace
BTTradespace.com is a 300,000-member online community, which enables businesses to sell products and services and connect with other people effectively – both building business and customer relationships.

BT Tradespace provides social networking for businesses and free website set-up.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services.

In the year ended 31 March 2008, BT Group plc’s revenue was £20,704 million with profit before taxation and specific items of £2,506 million. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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B2b, Domain Names, Free Stuff, Hosting, Internet, ISPs, Services, Wi-Fi

BT has launched the new BT Business Total Broadband hub, the first business broadband package to provide a free public Wi-Fi hotspot

Any business can now offer Wi-Fi to visitors – either as a free service or by selling BT Openzone vouchers to create a new revenue stream.

Perfect for firms including restaurants, hotels, cafes, doctor and dentist waiting rooms, the hotspot is automatically enabled in the new BT Business Total Broadband hubs at no extra cost. Hub owners buy BT Openzone access vouchers from BT and can choose to pass the vouchers to their customers or resell the prime business service and add revenue.

Users can check email, surf the web or make VoIP calls using a separate, secure internet channel at broadband speeds. The owner’s traffic is always prioritised and the owner and guest wireless network identifiers (SSIDs) are separately listed for security.

Visitors can get online using a BT Openzone voucher. In addition, all BT Openzone customers, BT consumer Total Broadband members of the BT FON community and BT Business customers with a mobile broadband service receive inclusive BT Openzone minutes as part of their broadband package.

In addition to the BT Business Total Broadband hotspots, customers can choose from more than 120,000 UK and Ireland commercial and residential locations including airports, railway stations, leading hotel chains, motorway service stations, coffee shops, marinas and extensive coverage across 12 major city centres.

The innovation means BT Business now provides the most complete broadband experience for customers, both inside and outside their homes. It follows a recent 35 per cent discount for Option 3 mobile broadband customers and savings of up to 34 per cent on the BT Talk Time mobile package, which now includes free mobile email offer and a BlackBerry Bold® when you sign up for 24 months.*

Bill Murphy, managing director BT Business said: “Offering Wi-Fi adds value and is good customer service. It can also allow businesses to make incremental revenue. The service is helping our customers stay online and keep productive during these times.”

20,000 existing customers have already received firmware to enable the hotspot in theirBT Business Hubs and a further 200,000 will receive the upgrade this quarter.

BT Business Total Broadband customers who wish to switch off the hotspot capability can do so using the Hub Manager on their desktops.

* The Free Blackberry BIS Email subscription excludes any additional services e.g. Satellite Navigation, Internet Calling or BT Business Email (charges apply). Offer extended until 31.3.09. Normal bolt-on price £5. BT Talk Time Subscription from £20.25 a month. Excludes Roaming. Requires 24 month term. Customers taking this offer can also take Satellite Navigation for the reduced rate of £5 a month. Conditions apply.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

BT Business understands the challenges that small and medium businesses face in the current climate, and supports cost control, improved productivity and winning business through core product collections including business broadband & internet, domains & web hosting, data & voice networks, IT solutions and mobile services.

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B2b, Dedicated Servers, eCommerce, Hosting, Internet, Online, Secure Hosting, Services, Web

Rackspace survey releases businesses struggling to understand the cloud

A new survey released by Rackspace has revealed that businesses are in danger of missing out on the cloud revolution because they don’t understand the concept. The findings show that more than half of UK (57%) and US (58%) businesses are unaware of the term cloud hosting.

Organisations’ varied responses when asked to define cloud hosting highlights the current confusion. Most UK businesses (43%) defined it as ‘remote and multiple servers accessed via the internet’. In the US this was also the most popular answer (29%). UK respondents also believed cloud hosting was ‘applications via the internet’ (31%), ‘virtualisation’ (14%) and ‘online storage’ (8%), with a similar pattern being found in the US. However 27% of UK businesses ‘don’t know how they would use cloud hosting as part of their IT mix’. A third of US businesses (33%) agreed with this statement.

Lew Moorman, chief strategy officer, Rackspace Hosting, said: “Cloud technology is ideal for the current economic climate, but it is vital that businesses understand how it can best serve their organisation. At Rackspace we want to provide clearer guidelines on how they can get the most out of this technology as a matter of urgency. That is why we are launching a new cloud clinic web site.”

“Cloud is going to be the hot business topic for 2009 and it is not just IT folk that will need to understand the benefits it brings but people across the business,” added Lew.

Despite the confusion over the definition of cloud hosting, 36% of businesses in the UK and 48% in the US are ‘planning or considering using it’. Reasons for not adopting the cloud in the UK were cited as: cost (25%); ‘untested, new technology’ (14%) and reliability (15%). In the US businesses are twice (20%) as concerned about security and compliance as they are in the UK (10%).

Other key findings from the research included: 15% of UK businesses would use cloud hosting as part of their IT mix for ‘extra servers/to boost processing and distribute workload’; 11% for data back up and 8% for application hosting.

Rackspace has set up a cloud clinic to help demystify the cloud by providing a range of cloud materials and case studies.

About Rackspace Hosting
As the world’s leader and specialist in hosting, Rackspace Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable.

A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support, furthering the company’s mission to be one of the world’s greatest service companies.

Rackspace featured in the top 30 of both the Sunday Times 100 Best companies to work for list and the Financial Times Great Place to Work Awards, 2008. Rackspace’s portfolio of hosted services includes managed hosting, email hosting and cloud hosting.

Via EPR Network
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B2b, Database, Internet, Online, Search, Searching, Security, Services, Tracing

Tracesmart now associate member of the BBA

Cardiff based Tracesmart, leading supplier of asset reunification and identity verification services, has announced it is now a professional associate member of the British Bankers’ Association (BBA). Tracesmart has joined the BBA to gain a deeper insight into the financial sector and share its expert knowledge with the banking community.

Tracesmart currently supplies a wide range of services to the financial sector which are used for a variety of purposes – from specialist tracing and data cleansing services which drive asset reunification campaigns, to electronic identity checks which are used in anti-money laundering and know your customer exercises. Becoming a professional associate member of the BBA will ensure Tracesmart is fully aware of challenges the industry faces and allow the company to share its extensive specialist knowledge. Mike Trezise, Managing Director at Tracesmart, highlighted the company’s long tradition of working with professional organisations,

“We are already members of, and work with, numerous professional bodies to the benefit of both parties – we now hope that in working with the BBA we can continue this practice and expand our knowledge of the banking industry. A better understanding of the sector inevitably allows us to further tailor our service offerings and can only lead to better service provision for our clients.”

In addition to information sharing, the company aims to raise the awareness of the Tracesmart brand in the banking community – the BBA has members all over the globe and its member banks together form the biggest international banking centre on the planet. On welcoming Tracesmart as a professional associate member, Jason Cole, Commercial Director of the BBA, noted the diverse array of companies that support the BBA,

“The BBA is the leading UK banking and financial services trade association and acts on behalf of over 200 members from 60 different countries. We are pleased to welcome Tracesmart as a professional associate member of the BBA. This membership consists of a variety of firms including companies from the legal, accounting, consultancy and technology sectors. All have one thing in common – a desire to participate and share information amongst their peers from the banking community.”

About Tracesmart

Tracesmart Limited was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and people tracing tools to a wide variety of industries. The company’s client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.

About BBA

The BBA is the leading association for the UK banking and financial services sector, speaking for 223 banking members from 60 countries on the full range of UK or international banking issues and engaging with 37 associated professional firms.

About Mike Trezise

Mike Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.

About Jason Cole

Jason Cole is the Commercial Director for the BBA and is responsible for the management of BBA’s commercial services, including marketing, publications, qualifications & training, venue hire and developing and running over 100 conference and seminar programmes annually.

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Advertising, B2b, eCommerce, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia has announced the appointment of Lyndsay Menzies as its new Chief Operations Officer

Bigmouthmedia, Europe’s largest independent digital marketing agency, has announced the appointment of Lyndsay Menzies to Chief Operations Officer (COO).

Stepping into a key group role, Menzies takes top-level operational control across the agency’s ten international territories. Responsible for driving the continued integration of bigmouthmedia, she will also oversee an anticipated expansion of operations following bigmouthmedia’s planned 2009 growth programme.

“As the company continues to grow, ensuring that each new acquisition successfully dovetails with the existing offices requires a dynamic leader capable of implementing best practice across the group, driving synergies and maximising the benefits of our international footprint,” said Steve Leach, Group CEO.

Having indentified the requirement for a COO, bigmouthmedia’s board initially ran a pan-European search for potential recruits, but quickly indentified Menzies as the outstanding candidate.

“It pays to keep a winning team together and, having worked with Lyndsay for over ten years, I have first-hand experience of her tenacious attention to detail and refusal to rest before a job is done. Under her management, bigmouthmedia UK has consistently outperformed expectations, and I am delighted that she will now be bringing her unique mix of passion and expertise to this important international role,” added Leach.

The promotion to COO follows Menzies successful tenure as Managing Director ofbigmouthmedia UK, during which she has driven four consecutive years of exponential growth and seen the company named Britain’s fifth most rapidly growing firm in Deloitte’s Fast 50 Awards. Prior to taking up the role in 2004 she was the agency’s Operation Director, having joined in 1998.

“I’m looking forward to this challenge, particularly at a time when the economic situation is throwing up a whole new set of opportunities and obstacles. I’ll be working hard to ensure that the group’s international footprint and increasing cultural diversity are fully exploited, and am delighted that I will be taking a senior role in the company’s aggressive plans for acquisitions and growth,” said Menzies.

“As bigmouthmedia expands into new territories the heads of our international offices will be coping with many of the same issues we once faced in the UK, and that experience should allow me to provide them the support they need to progress,” said Menzies.

About bigmouthmedia:
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Via EPR Network
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B2b, Hosting, Internet, Online, Software, Web

Resellers Can Now Private Or White Label Hosted Exchange 2007 And Sharepoint Hosting With Apps4Rent’s Best Price Plans

Apps4Rent LLC, a Microsoft Gold Certified Partner, and the leading provider of Microsoft Hosted Exchange, SharePoint hosting services and other on demand business applications, announced robust additions to their reseller program today. With the Apps4Rent reseller plan, resellers receive premium services at value prices, delivered on a turnkey basis. Plans start at $6.95/month for 1 GB Hosted Exchange 2007 mailbox with free ActiveSync, and $8.95/month for SharePoint hosting.

Reselling Apps4Rent hosted applications, such as, SharePoint hosting and Microsoft Exchange Hosting with option to add hosted BlackBerry Enterprise Server (BES), allows the reseller to start offering commercial services in a short period. Within hours, resellers can have private label or white label Hosted Exchange 2007 and Hosted SharePoint, all through a user-friendly, web-based control panel; based on Microsoft HMC 4.0, the control panel is full-featured and specifically designed for resellers.

Private label and white label solutions offered through Apps4Rent provide fully managed, branded opportunities through the reseller’s website. Apps4Rent bills the reseller at value prices; the reseller chooses how much to bill their customers and which packages to offer, all under their own company name and brand. The reseller retains full control over packages, pricing and customers.

Along with branding capabilities, the reseller has a fully robust, reliable support package, with multi-lingual and multi-currency support, fully automated billing and multi-tiered access control at both company and administrative levels. Reselling, the turnkey solution, gives companies a complete package for their customers, while never having to worry about a facility, network, infrastructure, hardware or software.

About Apps4Rent LLC
Apps4Rent LLC is a leading provider of hosted enterprise software applications including those for messaging and collaboration, such as, hosted Microsoft Exchange 2007 and Windows SharePoint Services 3.0. Apps4Rent’s systems and processes are designed to provide 99.99% uptime with clustered infrastructure located in highly reliable top-tier data centers, and monitored 24x7x365 by experienced system administrators from a Network Operating Center (NOC). 

Via EPR Network
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Advertising, Auctions, B2b, B2C, eCommerce, Online, Web Marketing

The Auction Web Site Multi-Sale.Com Announces Their Grand Re-Opening With New And Updated Software To Let You Auction, Buy, Sell And Even Trade Your Items Or Post Wanted Ads For FREE

The Auction web site Multi-Sale.com announces their grand re-opening with New and Updated software to let you Auction, Buy, Sell and even Trade your items or post wanted ads all for FREE that’s right NO listing fees for auctions, wanted ads, and you can even set up free stores. They Only Charge 1% of the final value fees for server costs and upkeep You can finally sell your item and keep all of the profit, instead of paying 10%, 20%, or even 30% of your hard earned money in fees at other auction websites. While other big sites have forgotten that they were built on mom and pop business’s and small ticket items or impose ridiculous rules or force you to use their own payment processor Multi-Sale.com will not and we Promise to never let greed rule our website!

At Multi-Sale.com you can list an item for free and even upload 12 images at no cost. The only time you would encounter fees are if you wish to use specialty upgrade options such as make your auction a “featured auction” or you wish to make your listing title bold or highlighted or maybe upload a video/media of the item. A general auction listing in one category, with up to 12 uploaded images, and more is totally free.

Multi-Sale.com will allows users to create a store with up to 1,000 or more items for free. You can upload images, take offers, receive money, and more!

If you are looking to buy a certain item you can post a “Wanted Ad” for free at Multi-Sale.com.

Multi-Sale.com does charge a swap fee for trading items that’s right you read that correctly For a 1.00 fee you can trade items with other members that they have listed for sale (of course that’s based on the two parties agreeing to the swap)

In appreciation of its members and future members, the next 1,000 users that signup for Multi-Sale.com will receive a $40.00 credit to apply towards special auction features such as, Featured Item, Bold Title, Highlighted Title, Video/Media uploads and more!

Multi-Sale.com is a division of www.unitedimpactmedia.com and a Featured Business on www.ft-myersbeach.com www.tampabayarea.info www.ashevillearea.info city guide web sites.

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Advertising, B2b, eCommerce, Internet, News, Online, Search, Searching, SEO, Services, Web, Web Marketing

Cdiscount Has Appointed Bigmouthmedia To Lead Its Search Marketing Strategy For The Launch Of Its UK Operation

Cdiscount, the French online retailer which opens for business in the UK this month, selected bigmouthmedia, Europe’s largest digital marketing agency, to run its search engine optimisation (SEO) campaign following a competitive pitch.

Cdiscount is launching with a range of aggressive offers it claims undercut the competition by up to 50% and the company intends to challenge the dominance of the British market’s biggest e-commerce brands.

“The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to challenge the established UK players on price, service and quality,” said Arfan Sabir, Online Marketing Manager at Cdiscount UK.

“Bigmouthmedia‘s international reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK.”

Three times bigger than Amazon in its native France, Cdiscount has a ten year European sales history with a product range spanning fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and more.

“We’re delighted to be working with Cdiscount at this critical stage of their development. If anything, the current economic climate has given fresh impetus to the online retail sector, and this promises to be an exciting campaign,” said Finlay Clark, Senior Retail Strategist at bigmouthmedia UK.

About Cdiscount:
Cdiscount is the one stop multi-specialist discount superstore selling top quality brands up to 50% cheaper than the rest (Retail Week June 2008). The Cdiscount range includes fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and leisure, quality wines and much more. The company prides itself on quality, product range, price, service, delivery, after sales support and offers customers interest free finance options on orders over £75.

Cdiscount was established in 1998 and is part of the Casino Group. With more than 10,000 stores, the Casino group is one of the largest global retail and distribution organisations. As a group, it consists of companies such as Géant, Casino Supermarkets, Casino Cafeteria, Monoprix and Franprix/Leaderprice.

About bigmouthmedia:
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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B2b, Internet, Links, News, Online, SEO, Services, Web Marketing

Bigmouthmedia Has Predicted That 2009 Will Be A Critical Year For The Digital Marketing Industry

Bigmouthmedia, Europe’s largest independent digital marketing agency, has revealed that the next twelve months will have a pivotal role in shaping the digital marketing sector, with analysts citing factors ranging from challenging trading conditions to advanced technology combining to make 2009 a landmark year in the industry’s development.

While the economic downturn will continue to have an impact on every sector, digital marketing businesses will focus on digital’s cost benefits and demonstrable ROI (Return on Investment) in an effort to buck the trend. Trading conditions will seriously impact upon vulnerable agencies however, and a period of industry consolidation seems inevitable.

“Digital marketing has several key advantages when it comes to trading through a recession, but the downturn will wipe some of the smaller players off the map. Agencies reliant on one or two key clients will be particularly vulnerable, and I expect to see a rash of acquisitions and company failures radically reshape the industry over the course of 2009,” said Steve Leach, CEO of bigmouthmedia.

“In the UK, Google’s decision to end BPF (best practice funding) will also have a big impact. The loss of the commissions paid to agencies who recommend their clients spend with the search giant will badly hurt companies who have built their business model around this income stream.

“There are still plenty of opportunities out there, but this isn’t a back bedroom sector anymore. Major clients increasingly require partners with international scale and, as the downwards pressure on costs continues, small scale agencies are going to struggle to cope.”

However, set against a backdrop of steadily increasing corporate use of social media, video and online PR, bigmouthmedia predicts that 2009 will also see increased investment in digital marketing as cost conscious companies seek to improve the quality of commercial content and access new channels, such as mobile marketing.

In search, 2009 is also expected to be a defining year. With the free PPC (Pay Per Click) management tools provided by the major engines expected to continue improving, commercial, third party technologies could be under threat.

“This will be a Beta Max year for the technology underpinning search marketing,” said Leach.

“Until now, while search engines have provided technology to run the PPC marketplace, it has often made a lot of sense to go to a third party for a technical solution to enable automated PPC bidding and management. Will that continue to be the case in 2009? It’ll be a hard year to sign long term search contracts on this issue as it increasingly looks like the search engines are giving better automated solutions away for free.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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B2b, Hosting, Internet, Online, Web

Apps4Rent LLC Announced The Addition Of Sharepoint Hosting To Their Flexible Price Plans

The affordable price plans for SharePoint Web site hosting with Windows SharePoint Services 3.0 (WSS 3.0) start at $8.95/month that includes 500MB disk space, project collaboration, document sharing, mobile access, and more. Further details of the pricing plan can be found at http://www.apps4rent.com/share-point-silver.html.

Hosted SharePoint on the Apps4Rent secure server cluster gives SMBs all the benefits of integrated virtual collaboration technology added to Web site hosting, previously affordable only to larger corporations. Hosted WSS 3.0 allows team members, clients, partners and vendors to share documents, schedules and calendars, task and contact lists, project workspaces, and a variety of hosted SharePoint templates for business applications. The newest features of the hosted SharePoint application include collaboration for documents, blogs and wikis.

Wade Dube, an executive with Apps4Rent, shares the hosting company’s excitement. “Apps4Rent has always believed that SharePoint hosting is a great productivity enhancing platform, offering flexibility, scalability, security, and reliability. With the advanced features incorporated into hosted WSS 3.0, our business customers, ably supported by our knowledgeable team, have the opportunity to take advantage of the vast repertoire of tools available, and use them to improve business productivity.”

SharePoint WSS 3.0 hosting also gives businesses the ability to have integrated document libraries, as well as web content management with policies and workflow. An enterprise portal template, site directory, my sites and social networking with privacy control, as well as the ability to create intranets and extranets, round out the features of SharePoint hosting services nicely.

Apps4Rent gives you unlimited users on your Microsoft SharePoint hosting account, and the pricing plans include four choices for maximum flexibility.Reseller plans for SharePoint hosting services are also available. More information on pricing plans and flexibility can be found athttp://apps4rent.com/sharepoint.html.

About the Company
Apps4Rent (http://www.apps4rent.com), a Microsoft Gold Certified Partner, is the leader in providing Hosted Exchange, SharePoint 3.0 Hosting, and many other applications, hosted on Apps4Rent’s secure servers with 99.99 percent reliability. Apps4Rent provides 24/7 support for its hosted applications through phone, email, and chat, staffed by experts on Microsoft and open source platforms.

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B2b, Internet, Online, Web, Web Design & Development, Web Marketing

The 1st Dental Lab Website Design System

Dentistry 21 is proud to present our brand new website service, the first and only website design system specifically created for dental labs. After years of creating impressive dental websites for dentists  we have become a leader in another field of dentistry. In just 5 minutes, dental labs can create an attractive and comprehensive website that includes professionally written content and images, all of which are fully customizable. The list of features include: over 100 design variations that can be changed at anytime, unlimited pages, and customizable content & images.

This easy-to-use system does not require any website design knowledge and enables dental labs to create a personalized website that best represents their lab. Dentistry 21’s packages are priced competitively and the company offers a no-obligation free preview of the websites. 

For more information, contact Dentistry21 at 888-423-9235

or visit www.dentistry21.com.

Dentsitry21, Dental Websites of Future

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Advertising, B2b, Internet, News, Online, SEO, Services, Web Marketing

Bigmouthmedia Appoints Phil Stelter To The New Position Of Head Of Client Strategy

Bigmouthmedia has appointed Phil Stelter to the new position of Head of Client Strategy.

A leading search marketing professional with over a decade of experience, Stelter will play a key role in the company’s continuing expansion strategy. Charged with heading up the strategy team and driving initiatives to increase campaign integration and reduce client costs, the Californian expert will operate out of bigmouthmedia‘s London offices.

“The internet marketing business is rapidly maturing. As the sector continues to develop clients will increasingly demand greater integration between the various strands of their digital campaigns, not to mention even greater return on their investment, and agencies must be ready to meet the greater challenge,” said Stelter.

He continued, “They will need a blend of industry-leading techniques and international perspective that very few companies actually offer, and I believe bigmouthmedia is perfectly positioned to provide it.”

Formerly Director of Business Development for Texas-based Range Online Media, Stelter is a recognised digital marketing expert and regular conference speaker in the US, where he developed new service offerings and innovative online strategies for several Fortune 1000 companies.

In addition to experience with agency search engine optimisation campaigns across the travel, government, health care and retail sectors, he managed a variety of site and product developments at BizRate.com (now Shopzilla) for over four years and has been a representative on various IAB committees and the DoubleClick Client Advisory Board.

“We’re delighted to have Phil on board. In the current economic climate the focus is on getting clients more bang for their buck, and by leveraging his experience of cross-channel strategies we expect him to lead integrated digital campaigns that deliver even greater levels of ROI,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

“As the digital marketing sector’s nature becomes increasingly international Phil’s experience in the US will also be telling. He is a well-known industry figure in America and will spearhead the expansion of our activities there.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Advertising, B2b, B2C, Online, Search, Searching, Web Marketing

tyBit’s First Payout to Affiliate Partners

Eleven months ago, tyBit Unified Search (www.tyBit.com) hit the Internet running and after coming out of Beta in September, tyBit is already one of the fastest-growing search engines on the Web. Registering over 60 million searches in September and 70 million searches in October, tyBit’s growth is setting a blistering pace. The tyBit business model trumpets transparency and no click-fraud and it is proving itself as a state of the art ad network. tyBit has more than 45,000 advertisers in its extended network. tyBit delivers fast, relevant search results to its users and pays its affiliate partners the most robust revenue share in the industry. Today, tyBit announced that it is sending thousands of dollars in commission checks to its partners.

Clarence Briggs, CEO of tyBit, said, “We have hundreds of AdVARs and affiliates who will receive their first payouts this month. While in Beta, hundreds of early-adopter entrepreneurs joined us in our effort to provide relevant search that is click-fraud free. We are pleased to issue cash distributions to folks like Arjaree Sutton, who received a check for $434.65 after one month.” Briggs also indicated that tyBit advertisers benefit because the pay-per-click (PPC) and Global Keyword Registry (GKR) rates are very inexpensive with transparent reports and zero click-fraud.

The grass roots movement to revolutionize the way people search started years ago when Briggs, also CEO of Web hosting and domain registration company Advanced Internet Technologies (www.AIT.com) , became frustrated with his treatment as an advertiser with other search engines. He decided to build a search engine of his own, and the movement has caught on. “The fact that we are making thousands of dollars in cash distributions to AdVARs and affiliates only 60 days out of Beta, and in the current economic climate, says a lot about tyBit and our acceptance in the marketplace,” stated Briggs. With over 45,000 advertisers in tyBit’s advertising module and a large number of third-party advertisers, tyBit’s growing number of AdVARs and partners will earn even more from their competitive revenue share. In fact, tyBit encourages its affiliates and AdVARs to contact advertisers directly and offer to manage their ad campaigns inside of tyBit. Partners and AdVARs receive up to 40 percent of any advertising revenue they generate. tyBit does not compete with its partners. It allows them to private-label the engine. “ISPs, carriers and traditional media are waiting in line to get their own search engine,” said Briggs.

Kenn Rivers is a successful AIT reseller located in Tacoma, Washington. He decided to expand his businesses and become a tyBit AdVAR and affiliate. River’s first commission check from tyBit will be $521.54. He also earns considerable revenue managing ad campaigns for his clients in tyBit. Rivers teamed with AIT as the corporate advisor of WACommerce (www.wacommerce.org) a new government procurement portal, with tyBit embedded, that is designed with the small-business owner in mind. “Our company’s focus is on helping small business clients increase their bottom line and save money,”said Rivers. “Through WAsearch.us, a tyBit affiliate site, and as a tyBit ad manager, I’m excited to provide my clients a way to get actual 100 percent click-fraud free advertising, and they love it! I haven’t seen any other advertising program offer this. It’s great.”

Dennis Espindola, owner of GlobalKeywordRegistrar.com, located in Soquel, California, augmented his business with tyBit’s GKR and AdVAR programs. As a search engine marketer, Espindola immediately saw the benefits that tyBit’s GKR program would provide his customers. “I have developed a new stream of income, managing pay-per-click advertising for my clients,” said Espindola. The AdVAR program helps Espindola earn a revenue share based on the money his clients spend with tyBit. The Affiliate program also gave Espindola everything he needed to create his own tyBit search engine at OodlesSearch.com. A feat Dennis thought would be years away took only a few hours to complete with tyBit. “tyBit’s AdVAR/Affiliate program provides you with the ability to become your own search engine just as I did,” says Espindola. He goes on to say, “My companies have seen great things working with tyBit. I can’t wait to see the new features in 2009.” “Becoming a tyBit AdVAR creates new streams of income to power your business to the next level.”

Many of the successful AdVARs are AIT resellers. These successful entrepreneurs leverage the combined products and services of AIT and tyBit to offer comprehensive Internet marketing packages to their clients. Multiple industry studies have shown that you can increase the effectiveness of your online advertising campaigns in search engines with cross-channel marketing strategies. AIT has two new products that create opportunities to present information and sell your product to the customer. “AIT’s Email Marketer Pro (www.ait.com/email-marketer/) , is a hosted e-mail marketing application that allows you to send thousands of e-mails per day, while remaining compliant with industry standard anti-spam emailing rules. Furthermore, it is s an excellent compliment to tyBit’s Global Keyword Registry and Pay Per Click advertising. AIT’s Email Marketer Pro, a hosted e-mail marketing application that allows you to send thousands of e-mails per day and is an excellent compliment to tyBit’s Global Keyword Registry and Pay Per click advertising. Our newest product, tyVoice (www.ait.com/tyvoice/) , is an automated telephone calling system. This product enhances the portfolio of AIT’s state-of-the-art marketing tools,” said Avery Skelton, vice president of sales and marketing for AIT.

tyBit is a member of the Interactive Advertising Bureau, an industry trade association dedicated to maintaining the highest standards in online advertising. tyBit Inc. began development of its search engine and social network early in 2006 and came out of Beta at the end of September. tyBit is affiliated with AIT, a technology company that has maintained 14 straight years of sustained profitability and generated hundreds of millions of dollars in revenue while creating a profound economic influence, on its surrounding community. AIT has been named twice to the Inc. 500 list of fast-growing firms and three times to the Deloitte & Touché Fast 500 list, and has been previously named as the N.C. Entrepreneur Firm of the Year.

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Advertising, B2b, Internet, Links, Online, Search, SEO, Services, Web, Web Marketing

Bigmouthmedia Appoints David Hardy As The Search Marketing Group’s International Sales And Marketing Director

David Hardy has joined bigmouthmedia as the search marketing group’s International Sales and Marketing Director.

Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group’s growth and expansion programme. Charged with strengthening the company’s sales and marketing operations across 13 international offices, Marks & Spencer Money’s former Head of Online Marketing and Ecommerce expects to hit the ground running.

“It’s a tremendously exciting time to be joining bigmouthmedia. This is an industry-leading company that operates in a constantly shifting marketplace, and every day brings a fresh set of challenges,” said Hardy. “That generates the kind of pace and atmosphere it’s impossible to avoid getting caught up in.”

Prior to his stint driving Marks & Spencer Money’s highly successful ecommerce strategy, Hardy served as Online Retailing and Marketing Director at Hilton Hotels International. A highly experienced marketing professional, he previously occupied senior roles at American Airlines and HSBC.

“After over 13 years client side this is my first role with an agency – I was convinced to cross the line because of the strengths of the bigmouthmedia operation and its plans for the future,” added Hardy.

“After several years working with bigmouthmedia as a client I’m in a good position to know this. Whilst the view is slightly different on the agency side, it’s an exciting and dynamic time to be in e-commerce irrespective of whether you’re an agency or client, and I’m fortunate to be in a position to see both perspectives.”

Bigmouthmedia Group CEO Steve Leach added: “We’re delighted to be working with David. He brings a wealth of international business experience to the senior management team that I’m confident will deliver real benefits as we continue to drive the group forward.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Abuse, B2b, B2C, Internet, Online, Search, Searching, Tracing, Web

Tracesmart Aim To Make IOD Fraud A Thing Of The Past

Making a concerted effort to stamp out Impersonation of the Deceased (IOD) fraud, Tracesmart, leading suppliers of identity verification tools, have this week launched Existence – a new suite of services with the potential to eliminate IOD fraud.

IOD is a form of identity fraud – it is estimated by the Home Office Identity Fraud Steering Committee, that identity fraud costs the UK economy £1.7 billion annually. Whilst IOD fraud has historically been hard to tackle due to the lack of death records being made available, recent changes in legislation have allowed the UK General Register Offices (GRO) to release death registration information (DRI) to commercial bodies with the aim of preventing fraud. It is this move that has enabled Tracesmart to develop their suite of services which will tackle IOD fraud head on.

Combining in-depth mortality screening and residency verification, the service allows users to ascertain whether an individual is alive and if they reside at their given address. Paul Weathersby, Technical Director at Tracesmart, commented on the data which drives these checks.

“The mortality screening element of our Existence services draws upon the GRO’s DRI data and the residency verifier calls upon a variety of consumer datasets including historic Electoral Rolls, leading gone away files and BT OSIS amongst others. The combination of these checks allows us to confidently identify deceased individuals and gone aways.”

The Existence suite comprises three services with which clients can conduct existence checks. Existence Search is an online facility which can be used to conduct single ad-hoc checks; Existence Batch is a batch screening service where multiple persons can be verified and the third, and possibly most significant service, is Existence Alert – an early warning system that notifies users of mortalities at the earliest possible opportunity.

Tracesmart has long provided tools for conducting identity checks and has a strong history in the field of fraud prevention. The combination of this experience and access to DRI will enable the Existence services to effectively help put an end to IOD fraud. Mike Trezise, Managing Director at Tracesmart, has already seen a high volume of interest in the product.

“Prior to launch we approached several key clients in the pension and financial sectors to gauge market interest in the product. As we suspected, the demand is most certainly there and we already have prominent pensions administrators and large schemes utilising the system to replace certificate of existence exercises, and many in the financial sector are employing it as part of their know your customer checks. Preventing IOD fraud will save businesses considerable amounts of money and protect consumers from both fiscal and emotional harm.”

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B2b, Hosting, Internet, Online, Web

Small And Mid-Size Businesses Can Decrease Expenses, Increase Productivity And Remain Profitable Despite The Current Economic Crisis With Hosted Messaging And Collaboration Solutions

123Together.com – a mindSHIFT Technologies company and the leading provider of hosted enterprise-class messaging and collaboration solutions such as hosted Exchange Server 2007 and Windows SharePoint Services 3.0 — today announced that it has eliminated setup fees for all new customers who sign up for its hosted Exchange Server service, available immediately.

“Our goal is to help businesses of all sizes remain profitable despite the current economic downturn,” said Ravi Agarwal, founder and Senior Executive Officer of 123Together.com, a mindSHIFT company. “By eliminating all setup fees for our hosted Exchange Server services, we make it possible for businesses, regardless of their size, to make use of the functionality that this industry-leading, enterprise-class messaging and collaboration application provides without having to incur significant financial expenses or hire additional personnel.”

As a result of the current economic downturn, many small and mid-size businesses (SMBs) are required to decrease overhead, cut operational costs and reallocate existing funds to get the most value from every dollar they spend. At the same time, business owners expect increased productivity and efficiency among their existing employees, with additional human and financial resources unlikely or impossible.

The economic climate has forced SMBs to search for more cost-effective alternatives for critical business applications, such as email, to maximize the effectiveness of existing business resources without having to incur any additional expenses. Hosted software services such as 123Together.com’s hosted Microsoft Exchange Server 2007 have become viable alternatives to in-house email server deployment and can be utilized in exactly the same manner as the in-house application but at a significantly reduced cost.

In order to assist businesses even further and help their employees remain productive, 123Together.com has eliminated the setup fee requirement for all shared and dedicated hosted Exchange packages and any additional mailboxes activated through the month of November 2008.

Many SMBs do not have the financial or human resources or even the time necessary to deploy Microsoft Exchange Server in-house, as it requires significant investments in hardware and software, training and hiring of IT personnel, as well as around-the-clock server maintenance, monitoring and upgrades. 123Together.com’s new special offer makes it possible for SMBs to reap the same benefits from this industry-leading email application as most Fortune 500 companies but at a significantly reduced cost. It provides employees with anytime, anywhere access to their business e-mail no matter where they may be, as well as 2-way wireless synchronization of mail, calendar, contacts, notes and tasks with most mobile devices, including BlackBerry and Apple iPhone 3G.

In addition, 123Together.com offers 24×7 live U.S.-based technical support and 24×7 server maintenance, monitoring and upgrades, enabling businesses without an internal technical staff to profit from this service. All hosted Exchange users also receive free Outlook 2007.

123Together.com’s offer of no setup fees on all of its hosted Exchange packages is available immediately and continues through the end of November 2008.

About 123Together.com
Headquartered in Burlington, Massachusetts, 123Together.com, a mindSHIFT company, is the leading provider of hosted enterprise-class messaging and collaboration solutions including hosted Microsoft Exchange Server, Windows SharePoint Services and Dynamics CRM. These hosted services are offered on shared and dedicated servers to small and mid-size businesses and can be resold as a completely white labeled service. Full mobile access is also offered for BlackBerry, Treo, iPhone, PocketPC, and Windows Mobile handheld devices. Exchange hosting customers receive free Outlook 2007, live 24×7 U.S.-based technical support, advanced spam and virus filtering and a 100% uptime guarantee on dedicated servers. A 30-day no-obligation trial is available for shared customers. Additional information can be found at www.123Together.com

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Abuse, B2b, eCommerce, Internet, Online, Security

Netmasterclass Choose Locklizard DRM To Secure Their Online Training Courses, Preventing Intellectual Property Theft

“In recent years, education and training have increasingly been delivered by electronic means,” said Dr Trevor Mathews, Chairman of LockLizard. “What started 20 years ago with television courses and VCR services has become much more sophisticated and much more packaged today. Distance learning courses are now so advanced that in some cases a live instructor is no longer needed, and examinations to follow training can also be taken electronically.”

NetMasterClass, a leading Cisco Certified Learning Partner, has protected its Cisco training courses using the LockLizard DRM service in order to make them readily accessible and deliverable over the Internet, whilst remaining secure against intellectual property theft. “We had previously had the unfortunate experience of seeing our training materials posted on public web sites, effectively giving away the work and expertise that we had used to create new and novel training techniques, and you cannot operate a training business in that kind of environment,” commented NetMasterClass.

“Now we are able to deliver on-demand, 24×7 training to customers globally when and where they want it. And without having the underlying worries about what will happen to our proprietary materials.”

Whilst DRM has been seen as a negative addition in the music and video industries, DRM in the online training industry has been welcomed with open arms by many users. The reasoning behind this is that when you are paying upwards of $1000 for a course, you do not want to see others bidding $5 for it on auction sites.

Using Lizard Safeguard or Lizard Protector, publishers of electronic training materials can protect their intellectual property published in the PDF or HTML formats. Courses can be made available for a specific length of time or number of uses, and the number of prints can be limited or prevented altogether. Publishers can now price their courses according to the functionality enabled or limitations imposed, offering more attractive options to customers. Better still, updates can be delivered instantly over the web without fear of them getting into the wrong hands.

“Looking forwards,” said Dr Mathews, “We can see that there will be a rapid and significant move towards complete electronic delivery of training, course materials, lectures and notes, without a physical instructor ever needing to be present. The pressures that the current recession is bringing on the need to increase manpower effectiveness and reduce overall costs are going to accelerate the use of computer based training and education systems, always provided that the content can be adequately secured so that only those who have actually paid for the courses are those who benefit from them.

All of our publishers have noticed a significant increase in their bottom line and many have been amazed at the new revenue streams that have opened up, whilst at the same time benefitting from reduced costs in terms of overheads and distribution. A win-win situation if ever I saw one.”

About LockLizard
LockLizard is a DRM vendor that produces document security, pdf security, elearning security, ebook security, copy protection, and web content encryption products that use DRM technology to protect information from intellectual property theft. Our DRM software prevents copying, printing, screen grabbing, and sharing of information without the use of insecure passwords. http://www.locklizard.com

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