Tag Archives: Shopping

New StuffAlert Website and Improved eBay Alert Service Launched by SonicZero Limited

SonicZero London, England 31st May 2012 is pleased to announce the successful launch of its new upgraded website and improved email eBay alert service that helps increase the probability of buyers finding exactly what is being searched for on eBay.

eBay buyers have been using StuffAlert to locate hard to find items on eBay since 2007. Now, as well as setting up alerts when no matching items are found, users can create email alerts where up to 25 items have been found. A complete record of all the items found matching users searches is automatically created and available to users on the website.

With StuffAlert users can quickly and easily search eBay and set up email alerts for the items they are looking for. StuffAlert continues to search eBay all day everyday and automatically sends email eBay alerts notifying users of new listings with direct links to the item on eBay. Users can manage all their eBay searches and alerts in one place with no cap on how many alerts can be set up and with complete control over email alerts.Passwords are encrypted so only users know what searches they have set up.

“The decision to upgrade the service was made in response to users requests and coincided with a decision to get eBay approval to increase the frequency of our automatic eBay searches. The result has been to deliver more frequent and consistent eBays alerts to our users who in turn are successfully completing more transactions” stated Rene Bachman, Managing Director of SonicZero.

StuffAlert currently works on iPads and other similar tablet devices and should be accessible via smartphone later this year. It is available to eBay buyers using the US and UK eBay marketplaces. Plans are already underway for StuffAlert to be rolled out to other English speaking countries in the forthcoming weeks.

eBay buyers whether newcomers and seasoned users interested in learning more about StuffAlert’s eBay alert service can visit the website (http://www.stuffalert.com) or for more information Contact Us.

Via EPR Network
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A Boy’s Secret Santa Letter Reaches The North Pole

This Christmas season is not like all the rest, my work shop has been overflowing with toys for months now. Everyone here is busy putting the finishing touches on things. There seems to be more and more good children every year! Here at the North Pole we always keep our Christmas trees decorated and our wreaths on our doors. Everyone here at the North Pole loves to live with the joy of Christmas all year long. But we are always preparing for that special night of celebration – the night when I visit all the good boy’s and girl’s all over the world! It’s a wonderful time indeed.

Just this morning I received a Santa Letter from a special little boy that lives very far away from the North Pole. He wrote to tell me a secret Christmas wish and to ask for a special Christmas gift. Of course Santa doesn’t share secrets so I can’t tell you what this little boy wants for Christmas. But I’ve already checked my list and he has been nice all year long and I know that’s not always easy to do. This little boy always remembers to leave out my favorite snack (cookies) for me on Christmas too! In fact, last year he even left out treats for my reindeer. They get tired and hungry during our long trip to all the good little boy’s and girl’s houses around the world.

I’ll write a letter back to this little boy later tonight. I try to answer all of the Santa letters I get but sometimes that’s hard to do. I get letters all year long from boys and girls that live all around the world. I always write letters in the evening, after Mrs. Claus and I eat supper and eat some of the tasty cookies kids send us! It’s a nice way to end the day.

Believe it or not, I get letters from grownups too. After all, they want things for Christmas and I guess sometimes they feel like I’m the only one that can help. I’m happy to do it. I love to make people happy. I think the good in Mrs. Claus has rubbed off on me! Did you know that she usually brings me a plate of warm cookies and milk while I’m writing?

The only day of the year that I don’t answer letters is on Christmas Eve. On that day I am just too busy. I have to be sure I have everything ready for my long trip around the world. There’s so much to do when you’re packing Christmas gifts for people all around the world!

Article created by Santa Himself. In a recent phone conversation Santa discussed the many letters he receives from children, and adults from around the world. He said that on a daily basis he sends out thousands of Personalized Santa Letters because he realizes that children look forward to receiving them. In fact, Santa Claus said that parents routinely tell him that their Christmas letters from Santa are some of their most precious childhood keepsakes. Santa said that is why he will continue to write letters for as long as he can.

Via EPR Network
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Santa Letters by Marty The Mouse Surpass Letters From Santa Himself

Little Marty the Mouse couldn’t wait to start writing his first Santa letter. After his recent worries about the possibility of being on Santa’s Naughty List, Marty was finally feeling a little relief. His cousin Jingles, who happens to one of Santa’s Christmas Mice and official mail helpers, gave Marty some great tips about Santa Claus and how to stay on his Nice List. You see, Jingles gets to read letters written to Santa, as well as personalized Santa letter written by Santa Claus himself.

It seems that Santa just wants children everywhere to be the best they can be. This of course includes things like school work, helping around the house, and just being nice – but it also means listening to adults. That is the part that worries Marty the most. After all, his school work is good and he always does his chores, and everyone says he is one of the nicest mice in the wall of the big house. But Marty does sometimes disobey his parents.

In case you didn’t know – our little Marty is full of adventure. He loves to explore the big house, but the problem is, Marty is not supposed to venture out into that big space by himself. But if you know Marty, you know that his sense of adventure sometimes gets the best of him and he gives in. That’s why Marty plans to write lots of Santa letters this year.

He plans to build up the momentum of what he wants to say. Marty knows that he shouldn’t start out by asking for Christmas presents. Instead, Marty has decided that his first Santa letter will simply be a ‘thank you’ for all the great things that Santa Claus brought him last year. Last Christmas was wonderful! Not only did Marty get a new bike, but he also got a collection of books about his favorite hero, “Courage Mouse”. Marty wants to grow up and be just like Courage Mouse; this little hero travels the world to find mouse families that need help in some way and then he makes sure they get just what they need. Courage Mouse is nice to kids, grownups and animals. Marty will be sure to add some details about some of the fabulous journeys of Courage Mouse so Santa will know just how much he likes the books.

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Network Affiliates Push Clickbooth.com Into Inc. Magazine’s Top 500

The Inc. 500 is a list of the top 500 high growth businesses. It is an entrepreneur’s dream to be on the list. Clickbooth ranked #5 overall and #1 in their business sector, which is advertising and marketing. In an economic climate where many businesses have been simply trying to survive, Clickbooth has grown an amazing 12,000% over the last four years. They have been doing it by providing consistently strong ROI for publishers and advertisers. It is a milestone for the advertising industry as whole, and marks the dawn of a new day for the future of marketing.

The infamous dot-com bubble may have popped but there are still businesses using the Internet in innovative ways to enjoy high growth by providing exceptional customer value. Clickbooth’s industry revolves around a concept known as affiliate marketing. It is a marketing strategy that shares revenue among advertisers and affiliates online. affiliates are traditionally known as publishers and are considered the same in this context.

The network affiliates at Clickbooth are among the best in the business. Some are among the Alexa Top 50 sites. The affiliates network together through Clickbooth to provide premier marketing campaigns for advertisers. The number of worldwide affiliates they use is over 10,000 and many of them are exclusive. The coverage is very broad and encapsulates a number of niche markets. The compensation is based on performance from one or a combination of sales, clicks, and registrations.

Each affiliate is rigorously screened and monitored for performance and integrity. Much of Clickbooth’s success comes from their industry leading compliance team. Their function is to track uploads and downloads among other monitoring functions to ensure that the proper integrity is maintained. Any of the affiliates that are identified as abusing the system are promptly excommunicated. The result is a dependable set of affiliates that are networked together through Clickbooth to be reliable, trustworthy and maximize an advertiser’s time and money.

Clickbooth is an internet marketing business created in September 2002. With their high integrity and high quality affiliates network, they leverage the power of the Internet for businesses looking to maximize their advertising budget. Clickbooth produces benefits for their network affiliates and their clients in need of advertising through a high level of integrity, a careful screening process, and an Internet marketing program that is mutually rewarding.

Via EPR Network
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Coupon Clipping Has Gone Digital

CouponChief.com is setting a new standard in how one shops online. With the trend toward online shopping growing it is no wonder that more and more Internet merchants are offering special promotions and discounts with the use of special codes. This is in keeping with what consumers have come to expect of all merchants; special offers make shopping a more enticing experience. The development of a digital form of coupons was inevitable. And just like brick and mortar shops that offer coupon shopping, the online merchants have to have a way of distributing the coupons. CouponChief.com is the centralized, one-stop shop for these codes.

The concept is both simple and ingenious. No sign up or log in is required and the entire use of the promotional coupons is free. However, by setting up an account an individual can receive alerts via email announcing new promotions and discounts offered by a favorite store. This is the ultimate in convenience for online customers.

The process of using Online Coupons is not only easy and convenient; it is a great way to save money. Online shoppers have grown accustomed to seeing ‘coupon code’ and ‘promotion code’ fields during the checkout process at Internet shops. The problem has been that few people knew where to find those special savings codes. Fortunately, that is no longer a problem. The numerous Coupon codes available for online shopping have been collected in an organized and quick to access fashion.

When shoppers visit ‘Coupon Chief’ before shopping they are sure to find useful Coupon Codes. Visitors to the site are happy to find that Online Coupons often offer a more substantial savings than the typical paper coupon does. But in order to offer all possible savings to its visitors, CouponChief.com also has a program called ‘Pays-2-Share’.

The ‘Pays-2-Share’ program pays visitors for coupons that they find and add to the site. Once enrolled in the program an individual simply logins and submits new Coupon Codes for participating merchants. When a shopper uses the coupon payment is made to the person that submitted the promotional code. In fact, they earn 2% of the purchase price, which can be substantial in some cases. Surprisingly, this payment is made even on purchases made by the submitter.

CouponChief.com was established to provide an easy way for individuals to find useful Online Coupons for the stores and products they need. The website has collected and organized the promotional codes in an easy to find format, making saving money on Internet purchases trouble-free. Additionally, the site offers a program called ‘Pays-2-Share’, which provides a money making opportunity through submitting coupons found.

Via EPR Network
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Platinum Barter Asia Announces Membership In DoBarter Online Bartering Web Network To Aid Economic Crisis In Action

Platinum Barter Asia joins DoBarter network as bartering hub for worldwide bartering commerce facilitation. Bartering is the greatest impact free trade technology to alleviate the credit crisis. Once unheard of technology on 7 year old bartering network platform aids in conducting business without using a single dollar as medium of exchange. Unique attribute of trade dollar usage, lets you set prices in retail and trade unrestricted within international bartering network.

Platinum Barter Asia

Platinum Barter Asia, a new player to the bartering world, and with a shared exclusive territory of South Korea, activates a position in a worldwide network going online toady. The DoBarter network has been in place for over 7 years, as a genuine barter interexchange site for facilitation of ecommerce within a trade dollar medium of exchange philosophy.

In times of economic crisis, economy can be found in mediating trade while short on cash using a barter unit of exchange. DoBarter has patented the process of online barter as a worldwide leader in the barter community. Using genuine application service hosting, accessing a resilient barter network becomes easy in hard times, while maintaining network stability for the longer term.

An average barter transaction works as follows. A exchange exists as a firmament to flock to on the world wide web. It is typically a network run exchange uniting various regions, and national territories to facilitate a larger community. A individual wishing to “barter” is someone whom has a trade balance of products or services where by the wish to enter them into the exchange to obtain exchange trade dollars for their sale or rendition. In exchange trade dollars are equally available for other exchange products or services, and also trade at a rate of $1 to 1 Trade Dollar (Exchange). In return a territorial member whom operates on the exchange receive a incentive of some trade dollars for operating in that region, while dually being able to introduce members to a national or international market based on offerings.

We at Platinum Barter Asia just want to leave the light on in the financial community for dedicated business people whom must still remain active in times of economic crisis and credit crunch. By using exchange trade dollars it relieves an obligation of the end user or customer of the exchange to have stock in national currency or credit thereof. Thereby the term: exchange trade dollars.

Platinum Barter Asia is online now with an existing network exchange with tens of millions of dollars of products and services available for barter. Visit us today for your growing needs to alleviate the evaporating credit dollars of yourself and your B2B (Business to Business) transactions.

About Platinum Barter Asia:

Platinum Barter Asia is a new player to the barter marketplace, and wishes to compound on both the success of the 7 year old DoBarter DamnFast Networks meber exchange philosophy and hope to be of highest regard nationally and internationally in times of the current economic forecast.

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Sir Alan Sugar Voted Most Inspiring Business Figure In The Country

BT Tradespace, the business social networking website, has revealed that Sir Alan Sugar has been voted the most inspiring business figure in the country, according to a recent poll conducted with BT Tradespace users.

The 62-year-old founder of Amstrad and star of The Apprentice scored 34 per cent in the vote, well clear of Naked Chef Jamie Oliver, who came in second with 25 per cent.

Ivan Croxford, general manager of BT Tradespace, said: “People admire how Sir Alan rose from a humble background and relate to the no-nonsense style he shows during his TV appearances.

“He speaks in a language the public can understand and is very focused on what the consumer wants.

“He is a good illustration of how business people have crossed into mainstream popular culture and The Apprentice has definitely helped raise his profile and popularity.”

Users of the 350,000-member BT Tradespace site also voted Victoria Beckham into joint third with lastminute.com founder Martha Lane Fox (both 11 per cent), pipping Marks and Spencer executive chairman Sir Stuart Rose.

The result is further evidence of how the former Posh Spice has transformed herself from a pop singer into a global entrepreneur with fashion, cosmetic and women’s accessory lines.

Ivan Croxford, general manager of BT Tradespace, said: “Victoria Beckham has proved to be a very shrewd businesswoman with a keen sense of what consumers want.

“She has skillfully combined her celebrity status with a drive and determination which has helped to take the Beckham brand in completely new directions.”

Croxford added: “The survey choices show how the celebrity and business worlds sometimes overlap.

“Leading business figures are becoming household names and showbiz personalities are increasingly pursuing business ventures to exploit their star status and enhance their income.

“Sir Alan Sugar epitomises this trend and is a good illustration of how businesspeople have crossed into mainstream popular culture.”

Other stars featured in the poll include Kate Moss, Myleene Klass and Gary Barlow, each of whom received 3 per cent of the vote.

About BT Tradespace
BT Tradespace.com is a 350,000-member social networking for businesses online community which enables businesses to set-up their own free website to sell products and services and connect with other people effectively – both building business and customer relationships.

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BT Tradespace, The Business Social Networking Website, Has Marked Its Second Anniversary By Signing Up Its 350,000 Member

A recent review of the site found that there has been a 400% year-on-year growth over the past year, with an average of up to 500 members joining each day since the launch.

In the past two years, nearly 3,000 different communities have been set up by BT Tradespace members to share information and expertise. The most popular BT Tradespace communities include a group for people who run home-based businesses and a community where new or seasoned entrepreneurs can leave advice, ask questions and share top tips.

The site is a dynamic online community for sales and marketing and offers a comprehensive directory of SME products and services. It allows members to use the latest social media tools – podcasts, videos and blogs – to promote themselves and engage with customers, partners and suppliers.

Free and easy to join, BT Tradespace also offers a secure and safe online marketplace trading platform where consumers can buy goods.

Ivan Croxford, general manager, BT Tradespace, said: “These figures show that social networking is not just a passing consumer fad, businesses are embracing it too, because of the obvious benefits it holds for companies of all sizes.

“The internet opens up a global marketplace for SMEs, helping them to compete and prosper in times of mounting economic difficulty. BT Tradespace offers a fantastic platform to exploit the full potential of the web by encouraging an ongoing open and honest dialogue with customers, colleagues, suppliers and partners”.

BT Tradespace research shows that three quarters of smaller companies see the web as a strategic business tool, and 45% make a quarter of their sales online. Social networking extends this playing field by offering SMEs the opportunity to compete with bigger firms, connect with niche audiences and target local markets.

Croxford explained: “The success of BT Tradespace reveals that companies are now realising that to prosper in the digital age, they must embrace the opportunities offered by the web and start using social networks to their full advantage”.

BT Tradespace member Tabitha Potts, who was voted runner-up as ‘Mum-Entrepreneur of 2009’ at the Women’s Business Mastermind Awards, believes the site has been an invaluable tool for trading and marketing her company. She said: “I have had 10,000 hits on my BT Tradespace page and some of these have clicked through to my main site generating sales.

“The site has a very nice clean interface and I regularly blog and upload videos. This has worked wonders for my search engine rankings so customers can find me much easier on the Internet.”

Lyn and John Hill created a Tradespace page to support their online business HedgePig, commented: “After just one month using the service, our BT Tradespace site had received over 1,600 hits. This corresponded with our main website, seeing a substantial rise in visitors and sales, resulting in a monthly turnover increase of around 20 per cent. We now feel confident in taking our business to the next level and offering a wholesale business-to-business service.”

Businesses can get free advice on how to build a successful online presence at the week-long BT Business Experience event being held from 29 June to 3 July 2009. The event taking place in central London is specifically created to show businesses how the very latest technology and business thinking can help them manage their costs, market their business more effectively and make them more competitive especially in the current environment.

About BT Tradespace
BT Tradespace.com is a 350,000-member online community, that enables businesses to sell products and services and connect with other people effectively – both building business and customer relationships.

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Value Target Will Be Launching Its On-Line Bartering Services On Sunday, June 7, 2009 As A Predominately On-Line Bartering System

Value Target is a place where users list those items or services that they want to trade for other items or services. Value Target has included many of the member features, such as distance from, that allow its users to quickly locate those goods and/or services of interest.

valuetarget

Whether it is a good or a service it’s not difficult to find sites that allow you to pay for a “for sell” listing. However, currency is only one form of commerce; an equal trade of services is another. There are many “trading” sites available to the on-line user, but they can be limited to the regional areas or lack the fine grained user functionality of locating within a close proximity.

Value Target at launch will be offering the first 250 item listings at no cost to the user. Two types will be available, and always for free. Users that want to just give away goods are welcome to create a “Free” listing. Users that are in need of a service or good but haven’t found a listing to trade with are welcome to create a “Wanted” listing.

Value Target allows users to create paid item listings that covers items and services. When it comes to vehicle, real estate, and watercraft listings we have taken it further to incorporate specific descriptions of each. For no charge users are allowed to create “Free Listings” and “Wanted Listings” in hopes to accomplish trades. Even the on-site advertising is user generated to boost any users success at generating interest.

Great selling sites offer users the ability to see all products, yet fine grain searches down to the most relevant as well as closest. Value Target recognizes that; while a web developer may be able to trade programming services all over the world, a dentist may only trade services in the next city. Value Target has included geo location to help users find items by proximity to their location.

Communication between users is key as well. With accounts, users are allowed to send messages between their accounts, or questions and offers on a submitted listing. When a user registers they can elect to receive notification of their message, question, or offer via email. Additionally they can elect to receive an email for those new items activated that interests them.

Value Target is a place that fully recognizes that money doesn’t make the world go round. Everyone has something that they can trade for something else.

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If you’d like more information about this topic, or to schedule an interview with Scott Krutsinger, please call Scott Krutsinger at +1.386.717.9840 or e-mail Scott at scottk@valuetarget.com

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BT Tradespace And Libersy Aim To Help Small Businesses Capture Business Opportunities From Social Networking

BT Tradespace is introducing a new online booking and payment system, BT Book It Now, aiming to help small businesses capture business opportunities f r o m social networking.

bttradespace

Based on the Libersy online booking software, Book It Now is available for free to all BT Tradespace members. It is the first e-commerce solution for companies in the service industry, such as hairdressers, restaurants, sports clubs and consultants, to integrate the PayPal payments system directly into an online bookings platform within a social network environment.

With 74 per cent of all service bookings made in the evenings, BT Book It Now aims to provide businesses with the tools needed to serve their online customers round the clock. Customers can log-on at their convenience and check for available times, book appointments and pay instantly using the system.

“Social commerce is clearly on the rise and we are always looking for ways in which we can help the BT Tradespace community make the most of this upward trend,” said Ivan Croxford, general manager at BT Tradespace.

“It’s not only important to be able to display your services, it’s also vital to interact with your customers. BT Book It Now is just one of many value added services that we aim to introduce for members to help them do just this and we’re delighted to partner with Libersy on this particular one.”

“BT Book IT Now offers a unique online system for UK consumers and businesses,” said Karin Loeffen, founder and creator of Libersy. “Businesses can use the booking system to obtain more clients, use their time more efficiently and increase their revenues through BT Tradespace and PayPal. For small businesses it’s often difficult to take time off, because they fear missing opportunities. Thanks to this system, that’s now a thing of the past.”

Book It Now is available f r o m BT Tradespace in three packages, free, basic and advanced. The basic package gives customers the additional ability to support a range of services and accept full or partial payments for them.

With the advanced package, customers can select different staff and rooms and businesses can tailor information that they request f r o m customers to their needs. They can also create a link to their booking system on their own web site and third party search portals as well as on their BT Tradespace profile with the “Book It Now” button.

About BTTradespace.com
BTTradespace.com is a 350,000-member online community, which enables businesses to sell products and services and connect effectively with other people – in order to build business and customer relationships. BT Tradespace provides social networking for businesses and free website set-up.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale. In the year ended 31 March 2009, BT Group’s revenue was £21,390 million.  British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. 

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Women’s Digital Media Company to Donate 10% of Best-Selling Mobile Game Profits to Kiva

LimeLife, the leading women’s cross-platform digital media company, today launched the “Apps for Good” campaign, contributing 10% of profits from its popular Hollywood Hangman iPhone game within a one-month period from May 21st to June 21st to Kiva.org, the micro-lending platform that alleviates poverty one loan at a time. Available on Apple® iTunes® for the iPhone and iPod Touch, Hollywood Hangman is a best-selling game on mobile phones, and is one of the first iPhone games to offer the social and multiplayer features enabled by Facebook Connect and Multiplayer WiFi.

LimeLife realizes the importance of giving back to non-profits such as Kiva, which bolsters the opportunity for women in developing countries to cultivate an income and achieve economic independence. By encouraging consumers to download Hollywood Hangman, LimeLife will pave the way for people like Amavi Akoete, a Togoan 35 year-old mother of six to launch her jewelry-making business or Dulia Huanca, a Peruvian 23 year-old mother to launch her fruit stand.

“Bridging the gap between games and the developing world, LimeLife is excited to launch its Apps for Good Campaign by promoting a fun activity while creating a way for consumers to make a positive contribution to the world,” says Kristin McDonnell, LimeLife CEO. “By downloading Hollywood Hangman, consumers can help change the lives of many, helping to alleviate poverty one small purchase at a time.”

How consumers can participate in the Apps for Good Campaign:
1.) Between today and June 21st, consumers can click on the following link to purchase and download Hollywood Hangman for their iPhone or iPod Touch:http://itunes.com/apps/hollywoodhangman

2.) Consumers are encouraged to email, tweet, and update their social networking status to let their friends know how they can download Hollywood Hangman on their iPhone or iPod Touch

3.) Consumers can use the Facebook Connect feature within the game to ping their friends to join them in playing Hollywood Hangman to support Kiva

4.) Consumers can track the progress of LimeLife’s Apps for Good Campaign by following the LimeLife iPhone Twitter feed at http://twitter.com/LimeLifeiPhone

About Hollywood Hangman
In a graphically rich gaming format, Hollywood Hangman combines word puzzle fun with celebrity, movie, TV, and music trivia for an exciting twist on the classic Hangman game. Players move up in status, going from a “Hollywood Hopeful” to a “Celebrity A-Lister”, by playing and solving Hangman word puzzles that boast their knowledge of showbiz, celebrity gossip and music.

About LimeLife, Inc. 
LimeLife, Inc., a Red Herring Global 100 company based in the San Francisco Bay Area, is a digital media company focused on the women’s market at the intersection of community, shopping, and entertainment. LimeLife is dedicated to creating fresh and smart experiences most relevant to 18-34 year old, media savvy women across multiple digital platforms. LimeLife can be accessed on the web at LimeLife.com and via mobile at m.LimeLife.com. LimeLife’s premium mobile content — games, wallpapers, text alerts and applications — is available through the major US wireless carriers. LimeLife’s MySnaps™ social shopping application and Hollywood Hangman are available on the iPhone.

About Kiva
Kiva’s mission is to connect people through lending for the sake of alleviating poverty. Kiva is the world’s first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe. The people you see on Kiva’s site are real individuals in need of funding – not marketing material. When people browse entrepreneurs’ profiles on the site, choose someone to lend to, and then make a loan, they are helping a real person make great strides towards economic independence and improve life for themselves, their family, and their community. Throughout the course of the loan (usually 6-12 months), a lender will receive email journal updates and track repayments.

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New Research By bigmouthmedia Reveals Changes In Search Behaviour As Users Abandon Brand Name Searches In Favour Of A More Sophisticated Approach To Searching For Goods And Services Online

Despite online shoppers using the search box to access brand sites and browsers like Firefox and Chrome offering a single bar for both navigation and search, navigational keyword usage in Europe is down this year. Conducted by bigmouthmedia’s international offices in Germany, Italy, Spain, UK, France and the Nordics region, the research simultaneously reveals a growing tendency amongst users to employ increasingly complex search terms when looking for information online.

According to the survey, the steady increase in numbers of consumers using the web for entertainment has seen the percentage of keywords accounted for by navigational search fall, while the vast majority of European consumers now use two and three word search phrases to deliver more targeted results when surfing.

“Over the past few years consumers have become far more savvy about search, and as the recession drives people to hunt for the very best available deals, we’re seeing them adopt a sophisticated approach with the majority now employing more complicated phrases to find their way around the web,” said Andrew Girdwood, Head of Search at bigmouthmedia.

The research demonstrates a range of differing approaches from country to country. Web users in Italy, Great Britain and Germany were found to demonstrate the most complex search behaviour, topping the table for four-word phrases, while almost a quarter of consumers in France and Spain still rely on a single keyword when tracking down information, goods and services on the internet.

Girdwood added: “Clearly, the way that users approach the search landscape is changing. As consumers continue to become more comfortable with the technology and the sheer volume of online information proliferates it will be interesting to see how this trend develops over the next few years and how it may force many big brand companies to reassess their digital marketing strategies.” 

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news along with a series of bigmouthmedia tools to ensure clients are fully informed and aware of all industry developments.

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UK SMEs Sell Themselves Short On Internet Shopping Bonanza Revealed by BT Tradespace

New research from BT Tradespace indicates that six out of 10 small businesses are missing out on their share of a £20 billion-a-year* web shopping boom because they are not selling their products and services online.

The new Voice of Small Business report from BT Tradespace shows that 67% have little faith they can find customers on the internet, even though more than two thirds (69%) shop online at least once a month.

The survey found that the number of SMEs with a website rose by 20% between 2007 and 2008. However, just 13% of small businesses consider websites integral to marketing strategy and only three per cent use their site to communicate with consumers.

Mick Hegarty, head of bttradespace.com, said: “Small companies can benefit greatly by exploiting the marketing and sales opportunities afforded by the internet.

“During these challenging times, more people than ever are using the web to shop because of the choice, convenience and cost savings it provides. A professional and credible online presence can open up a world of opportunities and provides a great platform to engage with customers.”

The Voice of Small Business report, commissioned to discover how SMEs can best communicate and conduct business in the current economic climate, found that 92% are aware of blogging but just 18% use it for business purposes.

The research also found that the smallest companies (up to five employees) were least likely to interact with other local businesses with 47% admitting to not knowing the companies in their area.

Hegarty said: “The internet opens up a global marketplace for SMEs helping them to compete and prosper.”

“Free business social networking websites and social media tools like blogging and podcasting can transform a company’s fortunes at the click of a button.

“Entrepreneurs can showcase goods, enhance their online marketing profiles, maintain an ongoing dialogue with customers, and share information and expertise with like-minded companies.”

* Verdict Research estimates that in 2008 online spending by consumers on retail purchases rose by a substantial 32% to £19.4bn. With Internet access growing and users purchasing more frequently and more heavily online, this strong growth is set to continue, albeit at a more subdued rate. By 2012, online retail is set to reach £42.4 billion, 12.4% of total online spending.

About BT Tradespace
BTTradespace.com is a 300,000-member online community, which enables businesses to sell products and services and connect with other people effectively – both building business and customer relationships.

BT Tradespace provides social networking for businesses and free website set-up.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services.

In the year ended 31 March 2008, BT Group plc’s revenue was £20,704 million with profit before taxation and specific items of £2,506 million. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

Via EPR Network
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Virgin Media gets festive with the launch of a new Christmas microsite providing inspiration for gifts and advice on Christmas dilemmas

As the festive season fast approaches, Virgin Media has unveiled a brand new Christmas microsite providing inspiration for gifts and advice on family dilemmas.

The new Virgin Media microsite contains a host of top brands, such as Marks and Spencer, John Lewis, Toys R Us, Red Letter Days and Majestic Wine, and is bursting with Christmas gift ideas for everyone. With over four million products available to choose from, the new site makes it even easier to browse through the special gift sections to help find the perfect present for that special someone.

The new site also includes a host of daily updated features to help avoid any Christmas crises or family feuds. There is a wide range of articles available on the site covering the weird and the wonderful, to common Christmas questions, such as presents for pets, festive recipes and party planning, budgeting for Christmas, top skiing destinations, the best European Christmas markets, gift giving etiquette, ethical and eco-friendly Christmas tips and lots more.

To really get into the seasonal spirit, from 1st December, there will also be an interactive advent calendar which will feature some of the best Christmas steals and deals available, as well as competitions.

The new Virgin Media Christmas microsite offers a massive range of high street shops and must-have brands, including personalised gifts, most-wanted toys, snazzy gadgets, top-class wine and champagne, festive flowers, imaginative experiences and, gifts, designer clothing and sportswear, and awesome electronics.

About Virgin Media
Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company – the UK’s only quad-play of TV, broadband, phone and mobile, plus the most advanced TV on demand service, all delivered through its unique fibre-optic cable network. Virgin Media launched the UK’s first high definition TV service, is the only TV platform to carry BBC iPlayer, and offers a high-specification, HD-ready V+ personal video recorder. Virgin Media is the UK’s largest residential broadband provider, the largest virtual mobile network operator and the second-largest provider of pay TV and home phone.

Virgin Media has been voted the sixth Most Loved Brand in Britain in a Marketing magazine poll, as well as having been voted the Most Trusted ISP Brand 2008 by Reader’s Digest magazine. The Sunday Times also awarded Virgin Media its 2008 Best Buy awards for broadband and movies on demand.

Via EPR Network
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