Tag Archives: clients

Business customers, asset management and fashion style domains added to the leading web-based business group

Advising the UK public on a range of important topics, ASAP Ventures Ltd has added to its network of information and advice sites. The new domains which were acquired are Catwalk.co.uk, AssetManagement.org.uk and Clients.co.uk, each one bolstering the company’s standing as the leading web-based group in the UK.

Fashion gurus around the UK can now find out the latest catwalk items from major designer labels such as Marc Jacobs, Miu Miu or Gucci, with ASAP’s new Catwalk.co.uk site. Information from top fashion houses and products are now based under one site.

AssetManagement.org.uk, is the new financial site from ASAP Ventures, designed to help people look after their money via asset management tips. The site will grow into a great resource for people to go to when needing financial advice.

In business, looking after clients and managing customers is paramount to staying on top, and ASAP Ventures Ltd’s new Clients.co.uk does just that. The new site is another great addition to the ever-growing network.

Derek Paulson, spokesperson for ASAP Ventures Ltd, commented on the latest sites:
“We are really proud of acquiring these domain names and are looking forward to making them grow into the number one resourceful sites in their respective fields. Business skills, finances and fashion are hot topics right now, and we are looking to add to our group further over the next few months.”

Via EPR Network
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Using Web Copywriting To Attract The Right Customers

Good web copywriting can ensure that readers become loyal customers. However, it isn’t just about writing the reasons why your business is better than competitors. There is a lot of preparation to go which will help your writing speak to your readers in the most effective way.

web copywriting

This article will show you how you can create personas for potential clients, which are a useful tool on the road to creating copy which readers can relate to. By putting yourself in your customers’ shoes, you will find that effective web copywriting is easier.

When it comes to web copywriting, you have to ensure that you are using language that is appropriate for your audience.

This means before beginning your writing, you should spend some time identifying your main audience. You don’t need to survey your current customers – just a little common sense will come in handy.

To help make your writing really speak to the people that visit your site, you should try to develop identities for potential clients. Your clients will vary depending on your industry, so don’t be afraid to experiment with the personas you create.

For example, an online investment guide will be geared towards businesspeople with a secure amount of disposable income. You could develop an appropriate persona for a potential client by:

• Searching for pictures based on your client base. This could be anything, such as “businessman”, “sports fan”, “scientist” or “amateur cook”. The possibilities are endless.
• Thinking about your customers’ goals. Businessmen may want a healthy return on investment, while an amateur cook may want a healthy recipe using forgotten things from the back of the freezer.
• Judging your readers’ knowledge of the subject. If they are an amateur, a cook may be attempting a romantic meal for the first time and will need simple, step-by-step instructions. A scientist will obviously be able to cope with much more technical language and jargon.
• Filling in your example customers’ background. This could include giving them a name, age and short biography.

Once you have this information, print your profile along with the most appropriate picture. If you have this beside you as you write, you fill find your web copywriting becomes more geared towards the sort of client that is likely to become a loyal customer.

When you are writing, you should also ensure that you know what is most likely to impress your target audience.

Few people buy into unjustified claims and hype. Be sure to support what you say with testimonials from satisfied customers, as well as facts and figures to show the benefits of your business.

The tone of voice is also very important, and this will change depending on your audience when you are writing online. Whoever your customers are, they will be most likely to buy from a site that speaks to them in a way they can relate to.

Empathise with your readers, relate to them, and you will find you are attracting the customers you want.

For more information visit MediaCo (UK) Ltd’s web site at media.co.uk/copywriting/.

Via EPR Network
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