Category Archives: B2b

B2b, B2C, Internet, Online, Services, Website Localization

Translation Services Firm Increases Sales By Providing Free Content

According to Ken Zwerdling, CEO of Foreign Translations, Inc., a global translation services firm, “Today’s savvy Internet user leaves little room to be directed by companies to take a particular course of action. The consumer has become the expert and is in control.” We have seen this change of power especially within the real estate industry. Consumers are on-line analyzing local markets and exploring homes via virtual tours with no help from a live individual, all the while making decisions without involving professionals. This trend has overflowed into many industries around the world. What does this mean for professional service companies that want to earn business? Be the first to offer consumers educational information about your services and give it away for free.

Be Known As The Expert In Your Industry

For companies that almost never achieve a face-to-face meeting with customers or potential customers, its on-line presence is the only means for consumers to validate its expertise and knowledge. This validation goes beyond graphics, ease of navigation, and client lists. It is found in the quality of the information that company provides. Some visitors know exactly what is wanted: price estimate, quote request, or contact information. Other visitors want to learn more about the different service offerings, while still others seek valuable free information to better understand the industry and guide the decision on who is contracted for service. By fulfilling the information needs of consumers via tutorials, instructional content and free tools a company will become the recognized expert in that field.

Keep the Consumer Coming Back

Free instructional articles are a valuable tool that directly serves the needs of many website visitors. The average number of page views a website visitor sees is only three. Offering instructional content will result in visitors who stay longer, view more pages, learn more about your company and become more educated. The key is to think like a customer and freely give away what is wanted. A company needs to ask itself, “What kind of information would I research if I wanted to learn more?” To stay ahead on consumer desires, a company should publish new articles periodically to accommodate ever-changing consumer interest. At Foreign Translations, Inc., the company offers a vast array of valuable instructional content. It provides white papers on topics such as How to Prepare for Globalization, Laws of Quality Translations, How to Find Growth in Non-Traditional Markets, Language Translation and Social Media, Marketing to Hispanics and Selling your Products and Services in Other Markets. In addition, there are informational articles on business etiquette in major countries such as China, Germany, and South Korea, the history of the world’s major languages, and what to expect when traveling to specific countries across the globe.

Some customers are simply looking for information. They want to complete due diligence and research the service needed before finalizing a purchase. You want to be the company that offers these consumers more than is expected, more than what can be gained from your competitors. Service companies must understand that instructional content can take many forms such as whitepapers, industry research, tips and free tools. Use this content effectively to make your website indispensable. Encourage your visitors to return again and again.

Via EPR Network
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Advertising, Affiliate Program, B2b, eCommerce, Internet, Online, Services, Shopping, Traffic, Web, Web Marketing

Network Affiliates Push Clickbooth.com Into Inc. Magazine’s Top 500

The Inc. 500 is a list of the top 500 high growth businesses. It is an entrepreneur’s dream to be on the list. Clickbooth ranked #5 overall and #1 in their business sector, which is advertising and marketing. In an economic climate where many businesses have been simply trying to survive, Clickbooth has grown an amazing 12,000% over the last four years. They have been doing it by providing consistently strong ROI for publishers and advertisers. It is a milestone for the advertising industry as whole, and marks the dawn of a new day for the future of marketing.

The infamous dot-com bubble may have popped but there are still businesses using the Internet in innovative ways to enjoy high growth by providing exceptional customer value. Clickbooth’s industry revolves around a concept known as affiliate marketing. It is a marketing strategy that shares revenue among advertisers and affiliates online. affiliates are traditionally known as publishers and are considered the same in this context.

The network affiliates at Clickbooth are among the best in the business. Some are among the Alexa Top 50 sites. The affiliates network together through Clickbooth to provide premier marketing campaigns for advertisers. The number of worldwide affiliates they use is over 10,000 and many of them are exclusive. The coverage is very broad and encapsulates a number of niche markets. The compensation is based on performance from one or a combination of sales, clicks, and registrations.

Each affiliate is rigorously screened and monitored for performance and integrity. Much of Clickbooth’s success comes from their industry leading compliance team. Their function is to track uploads and downloads among other monitoring functions to ensure that the proper integrity is maintained. Any of the affiliates that are identified as abusing the system are promptly excommunicated. The result is a dependable set of affiliates that are networked together through Clickbooth to be reliable, trustworthy and maximize an advertiser’s time and money.

Clickbooth is an internet marketing business created in September 2002. With their high integrity and high quality affiliates network, they leverage the power of the Internet for businesses looking to maximize their advertising budget. Clickbooth produces benefits for their network affiliates and their clients in need of advertising through a high level of integrity, a careful screening process, and an Internet marketing program that is mutually rewarding.

Via EPR Network
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B2b, Dedicated Servers, Domain Names, E-mail, Hosting, Internet, Secure Hosting, Services

Report Says Small Firms Floored By Basic Web Errors

Streamline.net web hosting research finds the majority of consumers using SME websites in the past year experienced usability faults.

The Streamline.net study of 1700 consumers found that 83% faced faults including unfinished web pages, broken URLs and an out-dated design. A further survey of 450 UK firms revealed that whilst half consider their website to look ‘professional’, 1 in 3 owners admit that they are guilty of ‘neglecting’ their sites. There is also a worrying discrepancy between where consumers wish to find web addresses, and where companies are displaying them. For example, 48% of firms still do not make any efforts to optimise their URL on search engines. Whilst 1 in 5 consumers took a web address from the side of a small company’s vehicle, only 10% of small firms currently display theirs in this way.

The data from Streamline.net showed that many SMEs are alienating web users through simple web errors. 76% of consumers have now used the website of a small business. Whilst 47% of consumers consider their experiences of such sites to be overall ‘good’, a further 1 in 4 Britons conclude such websites to be ‘barely usable’. In the past year, 83% of online consumers found faults on more than one occasion. Web errors reported included unfinished web pages (54%), broken URLs (52%), outdated email addresses (50%), and missing contact details (31%).

Top design gripe with SME websites is an outdated website design, faced by one third of users in the past year. 1 in 5 online consumers have encountered superfluous descriptions of products and services. 20% have been confused by the use of generic corporate images that bear no relation to specific company’s.

The findings are in contrast to another survey of 450 small firms where 76% felt confident that the language on their website could in no way be perceived negatively, and 84% saw the images on their website as fit for purpose.

Steve Holford, Marketing Director at Streamline.net, said, “As with many areas of business, if the basics of a website are not sound, customers will be deterred from purchasing”.

Almost half of companies (48%) made no attempt at optimise their position on search engines, when 77% of consumers call upon these. Many enterprises are prioritising the display of their URL in places unpopular with online consumers. 43% of companies publish their web address on industry websites whilst only 15% of consumers use this source. Remarkably, only 9% display their web address on signage or windows of their premises, when 1 in 5 Britons have made use of a domain name taken from here in the past year.

Holford added, “Every opportunity to capture online custom must be seized upon, which means promoting a web address in every possible environment – online and off-line”.

Streamline.net provides a comprehensive range of domain registrations. Users can even try free web hosting for 3 months with Streamline.net.

Via EPR Network
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Advertising, B2b, B2C, Domain Names, E-mail, eCommerce, Events, Hosting, Internet, ISPs, Services, Web

Technology Adoption Fuels Recovery Tipping Point For UK SMEs

According to research from BT Business, supported by the Design Council and Prince’s Trust, small businesses at the forefront of technology adoption have been the least impacted by the recession, with those most reluctant to bring in new technology suffering the most. Companies with a positive attitude to technology adoption had a 69% better than average experience of the recession, whereas technology laggards suffered a 34% worse recession experience than the average.

The survey was conducted by Vanson Bourne on behalf of BT Business and included responses from more than 7,200 small businesses across the UK.

The 2009 Business Pulse report is the UK’s largest survey of SMEs this year. The survey shows widespread recognition of the importance of technology in reducing costs and increasing efficiency and competitiveness. 30% of businesses said that they have saved money through using technology, 32% use technology to network and obtain advice and 28% have found more customers through its use. Nearly one in five cited the use of technology to support flexible working as having one of the most significant impacts on how they have managed the recession.

The Business Pulse survey identified the positive steps firms have taken to manage the downturn. Nearly twice as many technology innovators have seen an increase in turnover of 10+% compared to those small businesses reluctant to embrace new technology, the majority of which have seen their turnover decrease since the recession began.

Mick Hegarty, strategy director, BT Business said: “The small business community has fought bravely to survive the downturn. Our findings show that many small businesses believe we are now at a tipping point with a recovery almost upon us. We can also see that now more than ever technology has a critical role to play in the future success of these businesses, helping them to find new customers, market themselves more effectively and reduce costs. Investing in better technology is emerging as a measure of success in the future for many businesses.”

In terms of the technologies having the biggest impact, 61% said faster broadband speeds have had a positive impact on their business. Better web sites, better e-commerce and mobile devices were also particularly beneficial. More than 1 in 10 small businesses are looking for more advice and support on using technology to manage their business.

Smaller organisations are also increasingly turning to social media to improve the way they operate with one in five respondents turning to support forums, Twitter and blogs to market their business and attract and retain customers.

Lord Digby Jones, said, “The Business Pulse highlights that optimism is on the rise. Equipping firms with the right technology and support will help tip the economy from recession onto the road to recovery in 2010.”

Full findings of the Business Pulse will be revealed in Small Business Week 2009 and debated by a business leadership panel including business experts Peter Jones and Lord Digby Jones at the launch.

Via EPR Network
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Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

bigmouthmedia Has Been Named One Of The UK’s Ten Fastest Growing Technology Companies For The Second Year Running

Europe’s largest independent digital marketing agency made the list of major winners in the Deloitte Fast 50 2009 following another successful year of exponential expansion. Recording a growth rate of 4111% over the past five years, the company’s top ten listing was cited by the judging panel as evidence of the online sector’s growing influence.

“Trading conditions this year have been challenging to say the least, but the digital marketing sector’s increasing maturity and size has enabled us to pursue an ambitious growth strategy despite the economic situation. Cost-effectiveness and measurable ROI lie at the heart of what we do, and even in the most difficult of times these qualities make for a compelling business argument,” said Lyndsay Menzies, Group Chief Operations Officer at bigmouthmedia.

“We’re delighted to have been ranked so highly and are obviously happy that bigmouthmedia’s continued success across the group has been recognised. It’s a great boost for the entire team and underlines what a talented group of people we have here.”

The Deloitte Technology Fast 50, one of the UK’s foremost technology award programmes, is a ranking of the country’s fastest-growing technology companies based on percentage growth over five years. Now in its 12th year, the programme honours business growth, technological innovation and UK entrepreneurial spirit.

David Halstead, Partner TMT practice and Fast 50 Chairman, Deloitte said: “The large number of software and digital marketing companies in the 2008 Deloitte Fast 50 reflects the growing maturity of online enterprises. The web is approaching the next stage of its evolution, and successful business models are becoming entrenched.”

The complete list of winners is available at: http://www.deloitte.co.uk/fast50/

Via EPR Network
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Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

Online Accountancy Firm Brookson Has Appointed bigmouthmedia To Handle Its Search Marketing Activity


A leading provider of accountancy, tax advice and support services, Brookson selected bigmouthmedia following an extensive search to identify the ideal partner to lead its digital marketing strategy. An established innovator in the sector, the move comes as the award-winning consultancy moves to establish its Navigator Money Manager portal as the UK’s preeminent suite of online financial tools.

“As a company we have been going through a revolution in recent times. We have fundamentally changed our business model and are going direct to market as we look to continue the company’s expansion, so clearly search engine optimisation is a critical part of that strategy,” said Martin Hesketh, Managing Director at Brookson.

“Together with its status as an industry leader, bigmouthmedia’s unrivalled experience in helping brands make the most of their online activity made the agency the only logical choice for the job.”

Founded in 1995, Brookson was recently shortlisted as a finalist in this year’s Association of Professional Staffing Companies (APSCo) awards for ‘Innovation of the Year’. The company’s 150-strong accountancy service now manages the financial affairs of over 9,000 customers, freelance contractors and individuals who work in business for themselves.

Brookson’s Navigator Money Manager portal underpins Brookson’s claim to offer one of the most innovative contractor accountant services available on the UK market. Allowing clients to access their business financial information 24/7, the system has been designed to helps customers run their businesses more effectively by providing up to date financial information at their finger tips.

Currently, ninety nine per cent of Brookson’s customers used the online tool to complete their last year-end accounts and each week the online portal records an average of 4500 unique visits.

“We’re delighted to be welcoming Brookson as a client. The company’s focus on innovation and invention is one that we share at bigmouthmedia, and this promises to be both an exciting and challenging campaign,” said Phil Acton, Head of Business Development at bigmouthmedia.

Via EPR Network
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B2b, Internet, Online, Services, Software, Web

Finding the Right Content Management Solutions

With vast amounts of continual information creation, many businesses find it difficult to fully leverage, manage, and distribute their information effectively. Implementing new technology in-house can be an expensive and problematic situation resulting in excess time and cost overruns. This is due to the innate learning curve required for successful integration, the inevitable distraction due to the overlap of daily duties, and a host of other externalities that can restrain progress.

Many businesses prefer an information technology consulting company that can assist them in tailoring and implementing data content management solutions. The goal of many businesses is to reduce the cycle-time involved with the continual loop of content creation, content enrichment, content management and content delivery. Since this loop is recurring, there is great value in designing a solution that, for instance; publishes content to the web, to print, or to wireless media in an efficient and effective fashion. Trying to manage all of this manually can be exhausting and trying to implement an in-house solution can be painful and risky resulting in an uncertain level of quality and reliability.

It is often difficult to find consulting businesses that not only guide businesses toward the right solutions, but also implement the solutions with candor and integrity. Ideally, it is good to start at the beginning using a business’s current technology and current processes. Then systematically choose the right out-of-the-box product(s) that can be customized to fit the business’s requirements.

Whether a business is looking for improved web content management, digital asset management, multi-channel systems, work flow management, or any combination thereof; a solid content management consultant would have the experience, the passion, the maturity and innovation required to arrive at a solution adapted to the business.

DPCI is a content management consultation business that not only has the high-level of requirements necessary for consulting, tailoring and implementing quality content management systems, but they also do it with integrity. They have a ten year track record of delivering content management solutions for many notable businesses in a wide range of industries. DPCI has the experience to help maximize the value of a business’s information content in both print and digital forms.

Via EPR Network
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B2b, Dedicated Servers, Domain Names, E-mail, Hosting, Internet, Secure Hosting, Services

Fasthosts and Microsoft launch WebsiteSpark

Fasthosts Internet Ltd, a leading web hosting provider, has announced its work with Microsoft to promote the new Microsoft WebsiteSpark program for web professionals. The initiative assists smaller web design and development companies in launching or growing their business by providing better access to the Microsoft web platform. The scheme delivers free Microsoft Server OS, free licenses for Microsoft Expression and Visual Studio software, as well as training and access to MSDN newsgroups.

Eligible Fasthosts customers can save over £240 a year in server licensing costs as well as valuable software licences direct from Microsoft. The scheme is an example of how businesses can gain significantly from discussing their technical requirements and business needs with Fasthosts. Fasthosts has been selected by Microsoft to promote the program benefits and guide eligible Windows Server customers through enrolment.

The Microsoft WebsiteSpark program offers new support for web design and development agencies with up to 10 employees. Eligible Fasthosts customers gain an immediate financial benefit – saving £240 per year with a free Windows Server license and saving even more with a free MSSQL license. Upon enrolment, members gain access to free Windows Expression Studio 2 (1 user license), Expression Web 2 (2 user licenses), Visual Studio 2008 Professional Edition (3 user licenses) and DotNetPanel control panel.

A great number of professionals and enterprises can achieve cost savings by discussing their server and software needs with a long-standing expert like Fasthosts. The company’s advisers are trained to identify and leverage the efficiencies that hosted technologies can deliver. By working-through requirements with Fasthosts, synergies between software and hardware can often be identified.

Steve Holford, CMO Fasthosts Internet Ltd., said: “WebsiteSpark is an excellent opportunity for smaller web agencies. It delivers exactly what they need most – free tools and practical help. As hosting partner to thousands of web pros, Fasthosts is well qualified to advise participants on how to apply Windows hardware and development tools to best effect.”

Simon Pryce, Director of Skylight Media, is a Fasthosts customer who enrolled in the WebsiteSpark program to help boost the web design side of the business. Pryce commented: “We had discovered WebsiteSpark through our business network, and our successful enrolment in the scheme led to us setting up additional dedicated servers with Fasthosts at the same time. The WebsiteSpark scheme is an ideal way for us to update our use of Windows Server technology, enabling us to save a significant sum of money on license fees. We were also delighted to find during our consultation with the ever-reliable Fasthosts, that these new server resources will save us money too, so we’re very pleased all round.”

Via EPR Network
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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing, Web Marketing

Data Cleansing Specialists Unveil New-Look Corporate Website

Tracesmart Corporate, data cleansing specialists and leading providers of consumer information services, have launched their new look corporate website. The redesign is not just skin-deep however, as it also includes an updated appearance to their intuitive online services, employed by a growing legion of operators to trace people and conduct identity checks. The redesign project was initiated following discussion with clients and prospects about site functionality.

Following in-depth market research with staff, customers and potential clients, the company embarked on a strategic overhaul of their business website to reflect the requirements and observations made by visitors during the research. The new look website and service portal was developed to portray Tracesmart Corporate as a modern and progressive organisation with a more welcoming and easier to understand user interface.

Owen Roberts, Tracesmart’s Communications Manager commented, “Putting into practice the feedback we received during market research has paid dividends. We believe our new look corporate website presents a more customer focused and user friendly search facility. Our in-house web developers and design team have responded to the challenge and delivered a fresh, contemporary design that I’m sure our customers will greatly appreciate.”

The Tracesmart Corporate website provides access to a variety of data intelligence services such as self-key consumer tracing, existence checks anti money-laundering and know your customer identity verification. Users of these services come from a broad and growing range of industries that include, amongst others, the financial sector, professional services and the media.

Paul Weathersby, Tracesmart’s Technical Director added just before its launch, “Following exhaustive examination of our previous site and listening to visitors and our customers, we were keen to improve the user experience and design. The website has gone through more than just a face lift and early indication from those consulted on the project suggests a more than favourable reaction. We are extremely delighted with the new design.”

Via EPR Network
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B2b, B2C, Cloud Hosting, Hosting, Internet, Secure Hosting

NoMoreServers.com, a site dedicated to the emergence of Computing-as-a-Service models

Rackspace Hosting (NYSE:RAX) has announced the launch of NoMoreServers.com, a site dedicated to the emergence of Computing-as-a-Service models (like hosting, cloud computing and SaaS) to power corporate computing.

To support this campaign, the hosting company has hired renowned hosting industry strategist Andrew Schroepfer. In his role, Schroepfer will cover the trend in depth from how providers are evolving to how real businesses are making this trend pay off.

“A new way to run business computing is emerging,” said Lanham Napier, president and CEO of Rackspace. “We have countless business customers tell us they are finished buying servers and are looking for a computing partner. People don’t want to buy standalone computing, they want computing as a service with Fanatical Support. This trend will have major implications on the entire IT industry, and there is no one more qualified to cover it day-to-day than Andy.”

NoMoreServers.com will feature daily and unique commentary explaining the next era in computing. In addition to filtering and reviewing interesting developments and third-party content about the NoMoreServers computing era, the site will feature daily commentary and a live community portal for visitors to engage on the topic and offers a white paper on the subject for community members.

Schroepfer has been a key analyst in the hosting industry since its inception in the late 1990s. From his beginnings at Piper Jaffray where he developed and managed the VoIP (Voice-over-Internet-Protocol) industry’s primary market statistics, Schroepfer published a 270-page report on the dis-aggregation of communications which sparked his coverage of the Web hosting industry. He then joined Goldman Sachs as VP and senior equity analyst on the Internet Infrastructure Services industry during the time when Equinix, Loudcloud (now HP), and Webex (now Cisco) were executing their IPOs (Initial Public Offerings). In late 2000, Schroepfer founded, led, and later sold Tier1 Research, the leading specialist research firm on the hosting and data centre industry whose insights and data remain highly relevant.

“Having covered the hosting industry since its inception, and having strongly recommended Rackspace since 2001, I am excited to now become a Racker,” said Andy Schroepfer. “I have always said Rackspace will be more than just a leader in hosting, and I am honoured to join the 2,700-strong Fanatical Support team tasked with sustaining and evolving our leadership role as the IT value chain is recast.”

Via EPR Network
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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing

Tracesmart Bolster Their Database

Tracesmart, the online people search providers, have announced the addition of 100,000 rolling register updates for their tracing website. The new records will further assist customers when performing their online searches, delivering added accuracy to the Tracesmart facility. The new electoral roll data consists of individuals who have moved home or changed other details during the past month and have contacted their local authority to register their change of circumstance. The annual canvas of the UK population is undertaken during October every year, offering households the choice to opt out of the electoral roll if they wish. The option has given people the freedom to decide if their information is to be kept in the public domain, or only made available to those within local authority or credit reference agencies.

The number of people choosing to opt-out has risen since the opportunity was introduced in 2003, however the electoral roll continues to document millions of people and in 2009 the total amassed was 25 million records. Paul Weathersby, Tracesmart’s Technical Director, explains that although this number is lower than previous years, he is confident that the company’s unique Tracesmart Register fills in the gaps, strengthening the database. Weathersby commented, “We were the first website to publish the monthly updates, and we know from listening to customers that this has benefited them greatly. The fresh data we upload monthly is in addition to the Tracesmart Register, which is a database of data compliant sources.”

The Tracesmart Register has 250,000 new record uploads every month, and the extra rolling register monthly additions bolster the websites positioning as the premium name search facility.

“We pride ourselves on the information we hold, and invest in the most current data available to us. This provides our customers with the best possible chance of a successful address search to find relatives or friends,” said Owen Roberts, Tracesmart’s Communications Manager.

Anyone who moves or changes their details is encouraged to contact their local authority or visit the website About My Vote to register or update their details.

Via EPR Network
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Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Web Marketing

National SEO , Global SEO – Mirror, Mirror on the Web, Who’s the Fairest of Them All?

That’s what we say everyday, when peering into our looking glass of this information age: our computer monitors: “Who’s the fairest of them all?” In other words, whose website is #1, or at least on Page 1 of Google, the juggernaut of the SEO (Search Engine Optimization) world? One of the technologies used by one of the leaders in National SEOand Global SEO and in their own backyard, Denver SEO, USWebCentral has one of the highest technologies available these days: Video SpokesPerson on your website. Another aspect is how to obtain more “square footage” high on search engine results pages.

What is a Video SpokesPerson? It is a filmed person, walking and talking on your website, in a 30 second commercial/ introduction, superimposed right onto the homepage of a website, or on any webpage. The SpokesPerson discusses the most important aspects of a company’s mission, presenting it in a compelling manner that is hopefully interesting to potential clients. The desire is that the SpokesPerson’s presentation will create a Call To Action, resulting in the potential client phoning or e-mailing the owner of the website to do business.

Having a Video SpokesPerson is one of the coolest technologies you can have these days. “Seeing their Video SpokesModel on their Denver web design site, immediately convinced me we had the right website and SEO consultant,” said Rand Soellner AIA, of Rand Soellner Home Architect, a leading custom home architect that engaged USWebCentral’s services earlier this year, “Actually seeing something different and cutting edge that works, that actually sets your website on a higher level of professionalism, now that’s the sort of thing that helps your website elevate in people’s minds and creates more clicks and therefore a higher ranking on search engines.”

Also, as an architect, Rand Soellner Architect deals in square footage of buildings and used this to describe the recent success of his revamped website with USWebCentral’s help: “We have a series of press releases about various hot topics and speak to those issues in which we are recognized leaders of the industry, like Green Home Architects, for instance. I have noticed that when I type in certain search terms, that not only do 1, 2 or 3 of my press releases pop up on page 1 or page 2 of Yahoo or Google, so does my main website, quite often. In other words, I own from 20% to 30% square footage of the organically searched results on page 1 and /or page 2, which is huge in SEO circles, I am told.”

Scott Carvin of USWebCentral agrees, getting a kick out of the term “Page 1 square footage percentage ownership” to describe what he is doing for his clients. “I started this trend of the Video SpokesPerson to make a difference, and it’s working. We are leaders in this technology. We actually digitally film everything right here in our own high-tech studio, and we have about 50 professional actors and anchor people and models on call, all of whom present themselves and our clients well. We allow our clients to pick the talent they want, or they can personally be the star of their own show, right there on their own website.”

Creating as much square footage ownership of Page 1 is Carvin’s mission, which he talks about like an impassioned evangelist, “I want my clients to succeed. If they do, they keep paying me to help their websites rank high, and I get new clients who want that kind of success, so that’s a win-win for all of us. We also provide a multi-pronged press release service that allows us to launch multiple press releases for clients, which will help accomplish the obtaining of the additional square footage on page1 and page 2 search engine results. If possible, we want our client to own the entire first page of Google search results, meaning that our clients, in their industry, are most of what people see, when searching for what our clients do.”

Carvin knows that owning an entire page on search results is a Nirvana-like utopian result that is not likely, but he has seen something near this with some of his clients’ search results. He is a client advocate whose desire is to place them on a pedestal for the whole world to see. Check out the Denver search engine optimization company online!

Via EPR Network
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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing

HSBC Division Employ Tracesmart’s Proprietary Existence System

Tracesmart Corporate has been appointed by HSBC Actuaries and Consultants Limited (HACL) to provide their proprietary existence and tracing services. The facility will allow the verification of customer data against vital consumer information, including key UK mortality records; permitting the HSBC employee benefit consultancy to continuously and confidently monitor their client database in order to maintain contact with existing customers and highlight possible fraudulent activity.

HACL is part of the HSBC Group and a market leader in the UK specialising in actuarial and employee benefits consultancy, providing opinion, advice and services to pension scheme trustees, employers and individuals. It has become one of the leading employee benefits and actuarial consultancies in the UK.

Following stringent examination amongst stiff competition, including the incumbent, Tracesmart was recently awarded the three year preferred supplier contract. Mike Trezise, Tracesmart’s Managing Director commented, “Our meticulous procedures and thorough understanding of our customers’ requirements has successfully delivered yet another major account. Our existence facility and unique multi-tiered tracing solutions are currently delivering significant benefits to our clients. We look forward to working with HACL to deliver the best possible and most cost effective service available.”

Tracesmart, the Cardiff based data intelligence company, provides a comprehensive and unique facility to trace people, delivered by a team of in-house tracing agents, the service offers a tiered search solution to a growing number of companies. Tracesmart is also one of a small number of organisations to receive a weekly update of the UK Death Registration Information f r o m the General Register Office (GRO) to enhance its mortality screening facility. Approximately 12,000 deaths are recorded weekly in the UK, and this amassed information, combined with Tracesmart’s vast consumer database, drives the company’s proprietary service ‘Existence Alert’. The service is in essence a data cleansing process, which provides a continuous screening facility that identifies deceased individuals and ‘gone aways’ (people that move home without notifying a change of address) at the earliest possible moment, allowing appropriate action to be taken to minimise risk and combat escalating fraud such as the impersonation of the deceased.

Via EPR Network
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B2b, Blogs, Free Stuff, Internet, Security, Services, Web

Free PDF Protection Tool

While some companies struggle to protect their PDF eBooks and PDF documents from unauthorized access, many are protecting their PDF documents and files easily and inexpensively. Largely because they have mastered the proven (but little-known) process of protecting their PDF documents with quick and efficient PDF protection methods.

That’s the opinion of BookGuard Pro, PDF eBook security company, and designer of this new free tool, the PDF Protection Analyzer.

“Small and medium sized businesses and individual PDF publishers today need solid, reliable information on what works in PDF security- and what doesn’t,” says Roger Hall, PDF security specialist. “As a freelance online author and PDF security specialist, I have hundreds of people contacting me asking questions such as:

– How can I structure my PDF security process to protect my PDF so my new PDF eBook won’t be copied?
– How can I get more cost-effective results from PDF security?

“I designed the free PDF Protection Analyzer, to give these folks some of the answers. What makes this PDF tool different is this: it’s not based upon theories or untested ideas. Each of the methods built into the PDF tool has been thoroughly tested, and proven in real-world online book and PDF document launches.”

Unlike many of today’s PDF services, Hall points out, this new PDF process tool has been released at no charge. “A lot of companies and individuals can’t afford to hire online security consultants. And it takes time to read an entire security book, listen to a CD or attend an online security seminar,” notes Hall. “This free PDF Protection Analyzer has been created for them, and takes less than 2 minutes to get.”

PDF protection methods analyzed in the free PDF tool include:

– how PDF passwords may be easily compromised
– why PDF security, PDF wrapping and live monitoring of PDF access is essential for most commercial PDF documents
– where to get effective, free help on boosting your PDF protection

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B2b, Dedicated Servers, Domain Names, E-mail, Hosting, Internet, Secure Hosting, Services

Report Says That Firms Are Not Measuring If Their Website Is Working

Fasthosts, a leading web hosting provider and domain name registrar, reports that 43 per cent of UK companies admit that they have no quantifiable method of measuring whether their website is effective, according to recently released research released.

The study of 430 UK firms (431 UK businesses with a website surveyed via electronic feedback form) by Fasthosts found that whilst the average business has published a website for 3-4 years, a huge number of businesses have no numerical grasp on how well their website is performing, or whether it is leading to sales. One in four owners do not believe their website has potential as a sales channel. A remarkable 77 per cent of firms fail to measure any type of ‘return on investment’ for their websites, and 1 in 3 owners (34 per cent) admit that they have never considered checking the popularity or effectiveness of their website. The research suggests that many companies are failing to analyse and optimise online as diligently as they do other areas of their operation.

Whilst studies show that the majority of business owners today realise the importance of having a presence on the Internet, it appears that a great many do no more than publish their website. Fasthosts’ survey of 430 small local businesses using a website, found that over 40 per cent currently do not use data (such as a graphical web statistics tool to assess whether their website is working to support their business goals. During the first half of 2009, the vast majority of SMEs (83 per cent) have not analysed their websites performance against their business plan.

Despite half of businesses feeling happy with their websites and 43 per cent viewing these as integral to their marketing efforts, it would appear that a great many firms simply do not know whether their website is making the right impact. Only 57 per cent of firms do monitor their website performance by checking an overall traffic volume statistic for their homepage. However, only 40 per cent currently analyse where their website visitors are being referred from, an essential element of effective online marketing. Furthermore, only 33 per cent of owners who do measure their website look at the click-through rates to individual sections of the site.

It is perhaps unsurprising over three quarters of businesses questioned (77 per cent) make no assessment of ‘return on investment’ for their websites. Only 11 per cent of those surveyed, judged the effectiveness of their website in terms of ‘clicks vs. sales’ or ‘web cost per order’. Worryingly, the research would suggest that for a significant number of companies, expectations for their website are rather low. 1 in 4 owners (23 per cent) still do not believe their website has potential to be a sales channel.

However, nowadays easy-to-use tools are available for any business owner to evaluate the effectiveness of their website themselves. For example, Fasthosts provides its hosting customers with a free MatrixStats tool, a graphical web statistics tool that provides an instant snapshot of how well websites and domains are performing.

Steve Holford, CMO Fasthosts Internet Ltd., said: “By taking note of their website statistics and making necessary changes, many companies we work with enjoy a real fiscal impact.”

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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing

Tracesmart Won The South Wales Chamber Of Commerce Excellence In eBusiness Award For 2009

The Cardiff based people search specialists, Tracesmart, have won the South Wales Chamber of Commerce Excellence in eBusiness award for 2009. The award was presented to Tracesmart by the distinguished journalist and television personality, John Sergeant at a glittering ceremony and dinner to honour the best in Welsh business. The event was the culmination of the Chamber’s Business Week in Wales.

Following 10 years of growth, investment and continued technical advancement, Tracesmart has developed one of the UK’s leading people tracing facilities. Utilising a range of consumer datasets, including the continuously updated electoral roll, the online resource delivers an intuitive tracing service to the general public.

The web based facility offers, amongst a multitude of functions, an address search feature, affording consumers an easy to use resource to find relatives and friends. The facility has, over the years, helped reunite thousands of families and friends, whose stories have often attracted media attention.

Mike Trezise, Tracesmart’s Managing Director commented, “We are delighted to have won the Chamber of Commerce Excellence in eBusiness award, it’s a notable mark of distinction and a tribute to the work we do at Tracesmart. We constantly strive to develop and improve our online services, and it’s great that our work has been recognised.”

Tracesmart’s Communications Manager, Owen Roberts added, “The South Wales Chamber has built up an excellent reputation within Wales and has firmly established itself as the nation’s most prominent business support organisation. We are proud to be associated with the Chamber and are extremely pleased to have won the award. The company has changed and grown significantly over recent times and we are now reaping the benefits of our hard work.”

Tracesmart will now receive automatic entry to the British Chambers of Commerce national awards.

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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Unveils Its New French Language Website foreigntranslations.fr

This week Foreign Translations, Inc. unveils its new French language website (www.foreigntranslations.fr). The Company has created this new website specifically to offer French translation services for companies throughout Europe. As English slowly becomes less common as the primary business language of the Internet, Foreign Translations, Inc. is keenly aware of consumer interest in conducting business in the native language. In response to this ever increasing demand, Foreign Translations, Inc. is launching this French website on the heels of its Spanish language website.

Website Adapted For French Culture

This newly designed website provides a richer, more informative experience for the French community which is proud of its French language and culture and places great value in the French translation of content into its native language. With research indicating that French is the sixth most popular language on-line and the most widely used in Europe, Foreign Translations, Inc. decided that creating a French language website would allow the French speaking community an easy and verifiable way of connecting with this highly qualified company that assists in international communications and global ventures into new markets. Like its English counterpart, the French website delivers an array of helpful resources. Through the new French language website, Foreign Translations, Inc.’s French clients are given information on its quality assurance and guarantees, the ability to request quotes, and information about its translators, processes, and pricing.

Focus is on Targeting French Companies in Europe

As with all of Foreign Translations, Inc.’s ventures, the company completed its due diligence in analyzing the French culture and adapting its French website – www.foreigntranslations.fr, to include services and procedures that complement this target market, research and application of culturally appropriate color schemes as well as Multilingual Search Engine Optimization strategies. According to CEO, Ken Zwerdling, “The roll out of our French language website provides us direct access to French businesses in France, Germany, Spain and Italy as well as the French speaking population located in other regions around the world. French companies now have a more cost effective means of acquiring English to French and French to English Translations. It is another step in the process to expand the Foreign Translations brand worldwide.”

The continuing development of the Foreign Translations, Inc. multilingual website network is part of the company’s strategy to remain at the cutting edge of the highest quality translation services offered to its valued clients.

About Foreign Translations, Inc.

Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website translation firm headquartered in Greenville, SC.

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Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

Fujitsu Has Chosen bigmouthmedia To Lead Its International PPC Campaign

Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company’s paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom.

David Hardy, bigmouthmedia group’s international sales and marketing director, commented on the deal saying: “We’re delighted to be working for such an internationally renowned brand like Fujitsu. One of bigmouthmedia’s key strengths is our international scope, and our demonstrable expertise in running complex multi-language campaigns has been a key factor in winning this account.”

He added: “Over the past 12 years we have established a proven track record in managing big brands across multiple territories, and I am confident we will enjoy similar success with our strategy for what promises to be a challenging and exciting campaign.”

Fujitsu’s digital marketing requirements also included an increase in the profile, turnover and traffic on their international sites as well as the capacity to oversee new product and service launches. Beginning work immediately, bigmouthmedia now develops and manages Fujitsu’s PPC campaigns in more than 25 countries, including Italy, Spain, Turkey, Scandinavia and the Eastern European countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

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Advertising, B2b, B2C, Domain Names, E-mail, eCommerce, Events, Hosting, Internet, ISPs, Services, Web

BT Business And Google Today Announced An Agreement To Offer Digital Marketing Services To Small Businesses

The alliance will involve BT Business becoming a Google AdWordsâ„¢ Authorised Reseller. Small businesses can now access Google’s base of millions of UK users and receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimisation, through BT Business.

More than one million businesses already served by BT Business, including the 350,000 members of BT Tradespace, will benefit from the agreement.

“Small businesses are looking to the internet to compete and grow in these tough economic times,” said Bill Murphy, managing director at BT Business. “Our own research across 700,000 small business websites shows that the majority need help to optimise search and effectively use search engine marketing. They don’t often have the skills internally to manage this and need affordable services and support. Working with Google AdWords will enable us to help smaller companies promote themselves and engage with customers, partners and suppliers online as well as larger businesses.”

The addition of the Google AdWords online advertising platform means BT Business can now offer customers a complete range of digital marketing services to help them promote their businesses effectively on the Web. From setting up a website and managing an online marketing campaign to ensuring they can effectively extend their business relationships through customer management tools and business social networking profiles such as BT Tradespace and other business applications.

Matt Brittin, Managing Director at Google UK & Ireland said: “Many businesses already use Google AdWords to reach new customers locally, across the UK and across the world. BT Business can now offer targeted, accountable and cost effective AdWords advertising to more than a million small businesses in the UK. We look forward to working with BT to help more small businesses get the most out of the online opportunity.”

About BT Business
BT Business understands the challenges that businesses face in the current climate, and supports cost control, improved productivity and winning business with technology including business broadband & internet, domain names and web hosting packages, IT support and mobile services including BlackBerry.

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B2b, B2C, Database, Online, Search, Searching, Services, Tracing

Data Cleansing Experts Shortlisted for Industry Award

Consumer data specialists Tracesmart have been shortlisted for a new industry award. Following the submission of an application into the ‘Best PR/Advertising Campaign’ category of the CSA (Credit Services Association) Awards, the Tracesmart Corporate ‘Nobody home?’ campaign has made the shortlist.The winner is to be announced at the CSA’s annual Gala Dinner, which concludes the CSA & DBSG (Debt Buyers and Sellers Group) Conference in Brighton later this month.

Tracesmart’s ‘Nobody home?’ entry, employs a variety of promotional mediums to communicate its message. The campaign promotes the Tracesmart Corporate data cleansing and debtor tracing services, which can be utilised to verify debtor residency and trace people.

The message which the campaign conveys is that Tracesmart’s services make it simple to confirm whether a debtor is resident or not – a task which is even more pertinent in the current economic climate, as more individuals attempt to avoid paying debt. Commenting on the imagery used to symbolise how difficult it can be to confirm residency, Adam Smith – Tracesmart’s Marketing Manager – commented,

“Our creative brainstorming session led to the idea of a vacant house to symbolise someone who may no longer be resident, however this concept did not deliver the striking imagery we required. It eventually evolved into the more abstract concept of an empty tortoise shell. This image ticked all the boxes; whilst the shell appears empty, it could still have a resident, thus epitomising the problem of confirming debtor residency.”

The concept has clearly worked for Smith’s team as Tracesmart have seen impressive results from the campaign. Commenting on the effectiveness of the ‘Nobody home?’ campaign, Chris Rothwell – Sales Director for Tracesmart – remarked, “The campaign’s creative concept has been well received by the industry and this has been reflected in the campaign results to date.

So far, in comparison to our last financial year, lead generation is up 53% for the sector, which has significantly boosted sales of the services promoted by the campaign. From a brand awareness point of view, this campaign has definitely helped to highlight how we can help debt collection agencies and enforcers verify debtor residency and locate gone aways.”

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