Tag Archives: web-hosting-provider

B2b, Dedicated Servers, Domain Names, E-mail, Hosting, Internet, Secure Hosting, Services

Report Says That Firms Are Not Measuring If Their Website Is Working

Fasthosts, a leading web hosting provider and domain name registrar, reports that 43 per cent of UK companies admit that they have no quantifiable method of measuring whether their website is effective, according to recently released research released.

The study of 430 UK firms (431 UK businesses with a website surveyed via electronic feedback form) by Fasthosts found that whilst the average business has published a website for 3-4 years, a huge number of businesses have no numerical grasp on how well their website is performing, or whether it is leading to sales. One in four owners do not believe their website has potential as a sales channel. A remarkable 77 per cent of firms fail to measure any type of ‘return on investment’ for their websites, and 1 in 3 owners (34 per cent) admit that they have never considered checking the popularity or effectiveness of their website. The research suggests that many companies are failing to analyse and optimise online as diligently as they do other areas of their operation.

Whilst studies show that the majority of business owners today realise the importance of having a presence on the Internet, it appears that a great many do no more than publish their website. Fasthosts’ survey of 430 small local businesses using a website, found that over 40 per cent currently do not use data (such as a graphical web statistics tool to assess whether their website is working to support their business goals. During the first half of 2009, the vast majority of SMEs (83 per cent) have not analysed their websites performance against their business plan.

Despite half of businesses feeling happy with their websites and 43 per cent viewing these as integral to their marketing efforts, it would appear that a great many firms simply do not know whether their website is making the right impact. Only 57 per cent of firms do monitor their website performance by checking an overall traffic volume statistic for their homepage. However, only 40 per cent currently analyse where their website visitors are being referred from, an essential element of effective online marketing. Furthermore, only 33 per cent of owners who do measure their website look at the click-through rates to individual sections of the site.

It is perhaps unsurprising over three quarters of businesses questioned (77 per cent) make no assessment of ‘return on investment’ for their websites. Only 11 per cent of those surveyed, judged the effectiveness of their website in terms of ‘clicks vs. sales’ or ‘web cost per order’. Worryingly, the research would suggest that for a significant number of companies, expectations for their website are rather low. 1 in 4 owners (23 per cent) still do not believe their website has potential to be a sales channel.

However, nowadays easy-to-use tools are available for any business owner to evaluate the effectiveness of their website themselves. For example, Fasthosts provides its hosting customers with a free MatrixStats tool, a graphical web statistics tool that provides an instant snapshot of how well websites and domains are performing.

Steve Holford, CMO Fasthosts Internet Ltd., said: “By taking note of their website statistics and making necessary changes, many companies we work with enjoy a real fiscal impact.”

Via EPR Network
More Internet & Online press releases

B2b, B2C, Domain Names, E-mail, eCommerce, Events, Hosting, Internet, ISPs, Services, Web

BT Business Cuts The Price Of Web Hosting

BT Business has announced a major price cut to its web hosting Starter Pack to encourage small businesses to get online.

Web Hosting

The cost of a 5GB web hosting package with BT Business has been reduced by 40 per cent to an exclusive online price of £2.99* per month, including a host of extra business tools to help small businesses promote themselves with a professional and secure web presence.

With enough web space to create hundreds of pages, a professional business domain name and business email for up to 10 accounts, the price cut makes the BT Business Starter Pack one of the most high value web hosting packages specifically designed for small businesses in the UK offering 24/7 support.

One in five small businesses don’t have their own web site, despite 25 per cent -£78 billion – of UK retail spend in this year projected to come from online sales. According to BT Business research the vast majority that do are also not getting the most out of their websites or using them effectively to attract customers.

Helen Costello, founder of Aardvark Cakes in St Helens, Merseyside, has been a BT web hosting Starter Pack customer for three years. The mother-of-two, who works from home, said: “My business is my website and it is important for me that it is easy for customers to find what they are looking for and place orders. Having a trustworthy web hosting provider is vital to me as the site is an indispensable tool of my trade. In the past 12 months, trade has really escalated, showing just how important it is for a small business to have an online presence in this day and age.”

“Having a professional web site presence could mean the difference between winning and losing customers in the current climate,” said Jerry Thompson, director online, BT Business. “We are listening to small businesses that are citing overall cost, ease of use and 24/7 support amongst their top considerations when getting online. By offering a complete range of high value digital marketing services we want to ensure that small businesses can compete as effectively as bigger companies and can grow their online presence with them.”

The BT Business Starter Pack is available immediately. Additional features include free web site building software with 400 templates to get businesses started on creating their own web site without the need for technical expertise.

*Pricing on a 12 months contract. Price reverts to £5 after first 12 months. Terms and Conditions apply

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2009, BT Group’s revenue was £21,390 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

Via EPR Network
More Internet & Online press releases

Abuse, B2b, Domain Names, Hosting, Internet, Online, Services, Web

Fasthosts Warns Businesses Not To Copy Others Website Material

Fasthosts Internet Ltd, has warned UK businesses not to be tempted to copy material from other companies’ websites.

This warning comes off the back of findings by the web hosting provider which showed that there was an 89% increase in the number of content disputes reported to its in-house Abuse Department from April 2008 to April 2009. The problem varies from the occasional image being used, right through to entire website designs being replicated. The practice can lead to consumers becoming confused, or even being misled into purchasing from the wrong company.

In many of the cases Fasthosts investigated, the offending businesses stated that they did not realise that copying items of online material could land them in trouble.

A recent Fasthosts’ commissioned survey of 152 UK businesses also found that ‘web envy’ can be a real temptation for time-stretched business owners, with 39% admitting they are presently envious of the website of a closely competing business. Additionally the survey showed that 1 in 4 companies are actually considering reducing their use of external website design services in order to cut costs despite the average company only rating their own website at just 6 out of 10 for effectiveness, yet aiming to treble its online revenue in 2009. At a time when there is a huge amount of pressure on small business owners’ to maximise their use of the web, the temptation to take shortcuts by duplicating material from other companies’ websites can sometimes prove overwhelming.

Steve Holford, CMO Fasthosts Internet, said: “Particularly in a challenging economic climate, business owners may be tempted by the quick-fix of copying another firm’s work. Replicating material for commercial use often breaches copyright. Always obtain permission before using anybody’s website material.”

Significantly, the Fasthosts survey also found that 10% of participants had at least one item of their own company website copied by a third party between March 2008 and March 2009. The issue actually proved to be twice as common as cyber-squatting or other online security breaches. As a result Fasthosts is advising all affected users to contact the offending website hosting provider who should then intervene on their behalf.

Holford added, “Website envy is not new, but the tough economy appears to have led more companies to act unfairly upon it. Businesses will gain a better foothold on the Web and earn most value through a regular output of their own compelling material, and applying time to their website in small manageable steps”.

About Fasthosts
Fasthosts is the UK’s number one web hosting company. Based in the UK and operating 24×7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel that provides customers with unparalleled online control, enabling them to manage hosted services including domain name registrations, shared web hosting, business-class email, dedicated servers, software-as-a-service, internet merchant accounts, reseller web hosting and unlimited broadband. Fasthosts’ highly successful reseller channel has recently been rated Number 1 for reseller hosting by industry portal Web Host Directory.

Via EPR Network
More Internet & Online press releases