Tag Archives: Services

Cutting Edge Data Cleansing Company Expands Premises

Following the acquisition of the adjoining waterfront office accommodation in Cardiff Bay, Tracesmart – one of the UK’s leading suppliers of consumer data services – are transferring their tracing, customer service, sales and marketing teams to their new high-tech residence on completion of an extensive refurbishment project. The company has in-effect doubled their workforce over the past 18 months and the office expansion will more than adequately service their growth.

Counting the prominent and prestigious St David’s Hotel and Spa as a neighbour, Tracesmart’s waterside position is in one of the most sought after areas within Cardiff Bay’s newly developed and highly acclaimed business and recreation quarter. In-line with the original design of their headquarters, the ultra-modern theme continues; reflecting the company’s values and persona whilst providing a first-rate environment for their workforce.

Tracesmart Corporate, the company’s commercial division, has been the key driver in the organisation’s development, delivering a wide range of services from identity checks for anti-money laundering purposes, to mortality screening for fraud prevention. Bucking the current economic trend, Tracesmart is experiencing continued growth across all areas. Demand for their data cleansing and tracing services has grown dramatically as the need to trace people continues to increase.

To effectively serve their ever-growing client portfolio, Tracesmart continues to recruit specialist staff and the refurbishment project will afford much needed scope to accommodate their future staffing requirements. Whilst the extended offices have served the company well until now, the reconfiguration and restructuring will allow for space to be utilised much more ergonomically. This frees up a greater working area which can be used to house future employees.

Mike Trezise, Tracesmart’s Managing Director commented, “We believe this area of Cardiff is the perfect location for our company. When we were searching for new premises we had no need to look further than next door. The initial move allowed us to expand our team, and this redesign will allow us to expand even further. When completed, the refurbishment will solve our accommodation needs in line with projected future business and staffing requirements.”

Via EPR Network
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Free 20Mb/s Broadband Boost By BT

BT has announced that millions of homes and businesses are set to enjoy a free broadband boost as BT will more than double the headline speeds for its residential and business customers.

broadband

Given BT is the UK’s largest retailer of broadband with 4.8 million customers, the move, which comes in advance of Lord Carter’s Digital Britain Report, will lead to an increase in average broadband speeds.

Over 60,000 consumers already have the faster speeds through a BT trial and the upgrade to ADSL 2+ technology will be available to other homes in the summer. BT Retail broadband customers already enjoy speeds of up to 8Mb/s. The plans will see consumers and business in enabled areas receive faster speeds of up to 20Mb/s as part of their broadband service at no extra cost.

Based on BT’s 21CN platform, the faster speeds will initially be available from 549 telephone exchanges, serving more than 40% of UK homes and businesses. BT plans to extend that coverage to 55% by March 2010 subject to customer demand.

As well as boosting download speeds, upload speeds will increase to up to 1Mb/s. The faster service will enable customers to surf, upload or download data in a fraction of the time, even when several users are on the same connection. This means less waiting around for complex web pages to download and graphics to upload. It is also good news for BT Business Broadband customers looking to use rich media or boost their websites.

BT research has shown that one of the major causes of slower broadband speeds lies in customers’ home wiring. To address this, BT is also set to offer the BT Broadband Accelerator (BT I-Plate) that eliminates electrical interference from telephone-extension wiring, and can improve broadband speeds and reliability. BT will be giving away the devices free to consumers (subject to £2.50 P&P) and businesses that are likely to benefit. Crucially, this will mean more customers with marginal broadband speeds will exceed the 2Mb/s threshold required to benefit from the full range of new internet services, something Lord Carter’s report is set to address.

Gavin Patterson, chief executive officer, BT Retail said “Unlike other providers, BT is upgrading customers to 20Mb/s for free. High-speed broadband provides a faster and more reliable service that will transform the way we live, work, learn and play. We believe the true value of broadband is in helping customers enjoy the exciting new services that it makes possible. In line with the Government’s Digital Britain review, we will be making higher speeds more widely available.”

In a separate move, BT Retail will begin the first trials of up to 40Mb/s super-fast fibre-based broadband in Whitchurch, South Wales and Muswell Hill, London this summer. Openreach is already delivering speeds of up to 100Mb/s to customers in the Ebbsfleet Valley in Kent, using fibre-to-the-premise (FTTP) technology.

New or re-contracting BT Business Broadband and BT Total Broadband customers in an enabled exchange area will automatically be eligible for the ADSL2+ service at no additional cost. The new ADSL2+ service will be available to business users from the initial launch, and non-business customers from early summer. The BT Business Total Broadband tariff remains the same and includes BT Openzone Wi-Fi minutes.

About BT Business
BT Business understands the challenges that businesses face in the current climate, and supports cost control, improved productivity and winning business through product collections including business broadband & internet, domains & web hosting, data & voice networks, IT solutions and mobile services.

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BT Tradespace, The Business Social Networking Website, Has Marked Its Second Anniversary By Signing Up Its 350,000 Member

A recent review of the site found that there has been a 400% year-on-year growth over the past year, with an average of up to 500 members joining each day since the launch.

In the past two years, nearly 3,000 different communities have been set up by BT Tradespace members to share information and expertise. The most popular BT Tradespace communities include a group for people who run home-based businesses and a community where new or seasoned entrepreneurs can leave advice, ask questions and share top tips.

The site is a dynamic online community for sales and marketing and offers a comprehensive directory of SME products and services. It allows members to use the latest social media tools – podcasts, videos and blogs – to promote themselves and engage with customers, partners and suppliers.

Free and easy to join, BT Tradespace also offers a secure and safe online marketplace trading platform where consumers can buy goods.

Ivan Croxford, general manager, BT Tradespace, said: “These figures show that social networking is not just a passing consumer fad, businesses are embracing it too, because of the obvious benefits it holds for companies of all sizes.

“The internet opens up a global marketplace for SMEs, helping them to compete and prosper in times of mounting economic difficulty. BT Tradespace offers a fantastic platform to exploit the full potential of the web by encouraging an ongoing open and honest dialogue with customers, colleagues, suppliers and partners”.

BT Tradespace research shows that three quarters of smaller companies see the web as a strategic business tool, and 45% make a quarter of their sales online. Social networking extends this playing field by offering SMEs the opportunity to compete with bigger firms, connect with niche audiences and target local markets.

Croxford explained: “The success of BT Tradespace reveals that companies are now realising that to prosper in the digital age, they must embrace the opportunities offered by the web and start using social networks to their full advantage”.

BT Tradespace member Tabitha Potts, who was voted runner-up as ‘Mum-Entrepreneur of 2009’ at the Women’s Business Mastermind Awards, believes the site has been an invaluable tool for trading and marketing her company. She said: “I have had 10,000 hits on my BT Tradespace page and some of these have clicked through to my main site generating sales.

“The site has a very nice clean interface and I regularly blog and upload videos. This has worked wonders for my search engine rankings so customers can find me much easier on the Internet.”

Lyn and John Hill created a Tradespace page to support their online business HedgePig, commented: “After just one month using the service, our BT Tradespace site had received over 1,600 hits. This corresponded with our main website, seeing a substantial rise in visitors and sales, resulting in a monthly turnover increase of around 20 per cent. We now feel confident in taking our business to the next level and offering a wholesale business-to-business service.”

Businesses can get free advice on how to build a successful online presence at the week-long BT Business Experience event being held from 29 June to 3 July 2009. The event taking place in central London is specifically created to show businesses how the very latest technology and business thinking can help them manage their costs, market their business more effectively and make them more competitive especially in the current environment.

About BT Tradespace
BT Tradespace.com is a 350,000-member online community, that enables businesses to sell products and services and connect with other people effectively – both building business and customer relationships.

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BT Business Has Launched The Online Starter Kit, A Service Designed To Help Small Businesses Promote Themselves Online

BT Business has launched the Online Starter Kit, a service designed to help small businesses promote themselves online, offering a professionally-built web site and profile in the BT business networking community for £199 including 12 months of web hosting*.

web design packages

For the first time BT Business has brought together all of the essential ingredients for creating an online presence into one low cost bundle. For businesses looking to combine this with their broadband commitment, the Online Starter Kit is also available at just £5 per month with BT Business Total Broadband Option 3.

The bundle includes a web site design consultation and professional web site build, logo design, advice around web site copy and keywords, web hosting, domain based webmail and a BT Tradespace profile – all designed to work together to boost a business presence on search engines such as Google.

One in five small businesses don’t have their own web site, despite £78 billion – 25% of UK retail spend – in this year projected to come from online sales. According to BT Business research the vast majority that do are also not getting the most out of their websites or using them effectively to attract customers. Just one in over 3,000 web sites use keywords in the content they post on their sites, despite the use of keywords increasing the chances of search engines picking up web pages. 42% have websites with bad pages containing broken or invalid links**.

“Every business needs an effective online presence that works well with search engines, but this can sometimes be a daunting step for start-ups,” said Jerry Thompson, Director Business Products and Online. “By bringing everything together in one low-cost bundle BT is helping small businesses take the vital steps to getting online hassle-free. 20% of small businesses now also use social networking sites to win new business, so getting your company web site to work more effectively with social business networks such as BT Tradespace is becoming more and more important.”

BT Tradespace is a dynamic online community for sales and marketing and offers a comprehensive directory of small business products and services. It allows members to use the latest social media tools – podcasts, videos and blogs – to promote themselves, engage with customers, partners and suppliers and sell goods to consumers over a secure and safe trading platform.

* Based on 12mths contract. The Online Starter bundle costs £199 ex VAT. This comprises monthly costs of £5 per month ex VAT for a web hosting service plus a one-off cost of £139.
** Conclusion of an investigation of 70,000 websites released by BT Business in March 09.

About BTTradespace.com
BTTradespace.com is a 350,000-member online community, which enables businesses to sell products and services and connect effectively with other people – in order to build business and customer relationships. BT Tradespace provides social networking for businesses and free website set-up.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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FoundLocally.com Media Inc Has Released A New MovingInCanada.com Web Site, Which Already Attracts Over 50,000 Unique Visitors A Month

The site has expanded and improved community information about hundreds of communities and thousands of neighbourhoods across Canada. Information is integrated with Google’s maps and relevant Realtor.ca MLS listings. The site also provides powerful search tools to find local realtors, builders, and movers, accessing the thousands of businesses and individuals that have added themselves to FoundLocally.com’s free directory, but keeping users close to MovingInCanada.com’s local real estate and community information.

movingincanada

“We wanted to make this site more relevant to the home-buying and moving experience. Over the past year MovingInCanada.com has more than doubled the number of communities and neighbourhoods covered, and the re-design makes all that information more accessible” says Mark Ruthenberg, the website’s General Manger. “Consumers are using the Internet not just to shop, but to decide with whom to do business. They are doing their ‘due diligence’ research online before calling a real person, and are much better informed consumers. MovingInCanada.com continues to evolve to help with that process.”

The new MovingInCanada.com has integrated data from sister site FoundLocally’s free listings business database. The site search integrates more than business descriptions and web links, but news, savings, jobs, and events like realtor open houses posted by those businesses. Before, this information was just a link to FoundLocally, but is now seamlessly built into MovingInCanada. Consumers can now search by business category and community/neighbourhood and compare descriptions and other features, even reviewing a business’s website, to help them make key buying decisions.

Builders, realtors, home stagers and movers can add themselves to their local free listings directory, and are included in both FoundLocally and Moving in Canada with a single listing.

The site has added coverage of the entire Greater Toronto Area (“GTA”), with new detailed information about neighbourhoods in Oakville & Burlington, Mississauga & Brampton, Etobicoke, North York, Toronto, Scarborough, the York Region, and Oshawa & Durham Region. We have also added more information about outlying areas and “bedroom communities” for fast-growing cities like Victoria, Vancouver, Calgary, Edmonton, and Sudbury. We have also added more information about resort communities in the Okanagan & Shuswaps areas of BC and the Canadian Rockies, popular with vacation home buyers as well as year-round residents and retirees.

We have also notice a significant portion of visitors are from outside Canada, looking to move to Canada, so MovingInCanada.com has added content relating to the immigration process.

About FoundLocally.com Media
FoundLocally.com Media Inc. is a Calgary-based company that creates community information portals, and provides web design and web marketing services. It also runs TransCanadaHighway.com (about travel along the world’s longest highway), and MovingInCanada.com (about real estate & relocations). The FoundLocally web sites are represented nationally by 24/7 RealMedia, the nation’s largest interactive ad agency.

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I Love This Person Website Creates Lifetime Dedication Web Pages for Dads

Web users everywhere have a new way to celebrate their fathers this Father’s Day at www.ILoveThisPerson.com. The I Love This Person website gives people an easy way to create permanent online dedication web pages for their dads. This is the perfect, long-lasting Father’s Day present that you share with everyone, to say, “I love you dad”. Don’t just tell the person, tell the whole world!

People can create a customized dedication page any time for any person they admire, respect, or love. Dedications are especially great for a father this Father’s Day, or even a family member or friend. Dedications can be anonymous, or the creator can display his or her name. The I Love This Person web page is like creating a website for your father to show the world you love him.

Users can select a single editable lifetime dedication web page for only $19.95. Dedication web pages are visible to anyone searching the Internet. Users also can link dedications to social media websites, such as Facebook, MySpace, and Twitter, making them easy to share.

New users can create a test dedication web page and view it without committing to pay for it. Once they are happy with the results, they can select a single editable dedication for as little as $19.95. The I Love This Person website is available at www.ILoveThisPerson.com. 

About Robipau
The I Love this Person website is a service of Robipau. Robipau develops and promotes virtual products on the Internet that emphasize the good in humankind. They believe that the potential of the Internet is enormous yet still in its infancy. They endorse the entrepreneurial spirit that exists and is inherent in all of us globally. Robipau works daily with entrepreneurially minded individuals f r o m around the world who have a well thought-out virtual business concept but needed assistance in converting their concept into a revenue-generating Internet business. For more information, visit www.robipau.com. 

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BT Tradespace And Libersy Aim To Help Small Businesses Capture Business Opportunities From Social Networking

BT Tradespace is introducing a new online booking and payment system, BT Book It Now, aiming to help small businesses capture business opportunities f r o m social networking.

bttradespace

Based on the Libersy online booking software, Book It Now is available for free to all BT Tradespace members. It is the first e-commerce solution for companies in the service industry, such as hairdressers, restaurants, sports clubs and consultants, to integrate the PayPal payments system directly into an online bookings platform within a social network environment.

With 74 per cent of all service bookings made in the evenings, BT Book It Now aims to provide businesses with the tools needed to serve their online customers round the clock. Customers can log-on at their convenience and check for available times, book appointments and pay instantly using the system.

“Social commerce is clearly on the rise and we are always looking for ways in which we can help the BT Tradespace community make the most of this upward trend,” said Ivan Croxford, general manager at BT Tradespace.

“It’s not only important to be able to display your services, it’s also vital to interact with your customers. BT Book It Now is just one of many value added services that we aim to introduce for members to help them do just this and we’re delighted to partner with Libersy on this particular one.”

“BT Book IT Now offers a unique online system for UK consumers and businesses,” said Karin Loeffen, founder and creator of Libersy. “Businesses can use the booking system to obtain more clients, use their time more efficiently and increase their revenues through BT Tradespace and PayPal. For small businesses it’s often difficult to take time off, because they fear missing opportunities. Thanks to this system, that’s now a thing of the past.”

Book It Now is available f r o m BT Tradespace in three packages, free, basic and advanced. The basic package gives customers the additional ability to support a range of services and accept full or partial payments for them.

With the advanced package, customers can select different staff and rooms and businesses can tailor information that they request f r o m customers to their needs. They can also create a link to their booking system on their own web site and third party search portals as well as on their BT Tradespace profile with the “Book It Now” button.

About BTTradespace.com
BTTradespace.com is a 350,000-member online community, which enables businesses to sell products and services and connect effectively with other people – in order to build business and customer relationships. BT Tradespace provides social networking for businesses and free website set-up.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale. In the year ended 31 March 2009, BT Group’s revenue was £21,390 million.  British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. 

Via EPR Network
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MyCityToronto.com – Toronto’s Business Directory

Finding businesses in Toronto and the GTA has never been easier. Using a PDA handheld device, mobile phone or computer one can quickly and easily find businesses close to where they are on MyCityToronto.com, an online Toronto business directory.

This Toronto business directory is organized such that visitors can easily find what they are looking for as well as the directions to the business premises should they want to visit. Some of the businesses represented on the directory include restaurants, home furnishings, home exterior and interiors, automotive services, electronics, women’s and men’s fashion and many more.

The directory has many other features that the visitor can plug into. The social networking site includes articles, blogs, videos and arcade games. This allows potential customers to socialize and interact with other consumers to swap ideas as well as experiences on MyCityToronto.

In addition to the entertainment that can so easily be enjoyed on one’s mobile phone or PDA device, visitors can also find directions to various places or businesses registered on MyCityToronto. All one has to do is find the business they want to visit and click on the map button. The directions and map to the business establishment will be quickly downloaded.

Tourists and other visitors traveling through the GTA can use MyCityToronto to find places to eat or stay the night as well. The Toronto entertainment scene and night life is full of places one can enjoy. Using their mobile phone or PDA handheld device, anyone can easily log on to MyCityToronto and find a fun spot to have a good time.

The best thing about using MyCityToronto is that there are only 24 main categories to choose from. This makes it easier to quickly find what one is looking for. In addition, each category only has 16 businesses to choose from. Once again this makes the process of choosing an establishment to visit much simpler and with the touch of a button the directions and map are easily accessible too.

SMART technology makes the pages very light and quick to download. Visitors can view the different commercials featured on the Toronto business directory prior to choosing to work with or visit any business listed on the directory. Advertising banners are showcased on a rotating basis and clicking on them will quickly lead the visitor to the establishment’s website where he or she can quickly review the services offered.

Each business represented on MyCityToronto has a premium digital storefront that provides information on the company, what they do and how they can be of service to potential customers. When it comes to making a choice of which business to go with, these come in handy. The articles and blogs provided give even more information on services provided and allow the consumers to make informed purchases at all times. If you need to find anything in Toronto, you will find it on MyCityToronto.com.

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Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

bigmouthmedia

“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Logo Design Made Easy With Laughingbird’s Popular Logo Creator Software

The impressive software suite, “The Logo Creator,” by Laughingbird Software (www.laughingbirdsoftware.com) allows people of all skill levels to design unique logos for their businesses. The logo maker software also lets business owners make page headers and buttons, and other design features needed for websites, corporate material, and more.

logo design

The Logo creator software offers an easy-to-use interface, and a large number of design options, perfect for corporate logos for small business ventures or the entrepreneur wanting to sell logos to interested clients. The logo package is affordably priced as well, allowing anyone to create eye-catching designs in a short amount of time. Its wide array of features and reasonable price have made The Logo Creator the #1 best selling logo maker on the Internet.

The Logo Creation Suite 5.0 includes logo software packages that can be purchased online and downloaded instantly. Each logo set can be used on its own, or in combination with another package to make the process of designing a logo, and other graphic elements, straightforward and quick.

The logo sets available include the Alphabet Logo Edition, Web 2.0 Logo Edition, Corporate Logo Creator, Entertainment Logo Edition, Mascot Logo Collection + Mascots2Go Collection, Sports Logo Edition, Real Estate Logo Edition, Travel Logo Edition, Church Logo Collection, and The Mega Pak Collection. Other products include the Business Card Creator, the Presentation Creator, the Ad Creator, the Web Graphics Creator, and the Avatar Creator.

The Corporate Logo Creator lets individuals create unique corporate logos for websites, blogs, and businesses. The package includes more than 80 professional templates ready to be personalized by adding custom images. Or use one of the 200 built in logo objects that come with the software to put together a logo, header, or button in a matter of minutes.

Essentially, the Logo Creator Corporate Logo Edition makes it possible to add as much or as little detail to the logo design as required. Business owners and webmasters can work at their own pace and build a logo that represents their company’s vision perfectly.

For more information about The Logo Creator, contact Laughingbird Software or visit http://www.thelogocreator.com.

About Laughingbird Software: Since launching in 1998, Laughingbird Software has been a top player in the realm of software and design. The Logo Creator Software is the company’s most popular product, receiving accolades from consumers and industry professionals across the globe. Laughingbird Software creates logo maker software products for small and large business owners, such as the Corporate logo creator, which makes it easyfor anyone to achieve professional results for an affordable price.

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Innovative New Reseller Platform By Fasthosts

Fasthosts Internet Ltd, a leading UK web host, has launched a brand new reseller platform for its UK reseller partners. The solution offers a highly effective platform for structuring and performing a reseller hosting operation.

Reseller Platform

The Fasthosts Reseller hosting package delivers access to a range of customisable web solutions including hosting, domains and email products at discounted reseller rates and features unlimited web space and bandwidth. Presently, new resellers will benefit from a 6 months free offer, allowing them to build their reseller business with no subscription costs. Fasthosts’ new platform sets a new standard in enabling resellers to develop a profitable business in this growing sector.

Reseller web hosting offers a highly profitable business opportunity for IT professionals and entrepreneurs. Resellers can combine re-branded white-label web solutions with their own services, such as web design, programming or IT advice, to create tailored services for niche markets. Users earn recurring profits on items they sell, can set their own price points and may charge for free elements such as unlimited web space, website traffic and email accounts.

Fasthosts’ new reseller platform provides a market-leading level of usability, transparency and control for a reseller. It also offers a high degree of freedom as resellers can create a customised package for each end customer, design and create their own range of packages or simply resell Fasthosts’ off-the-shelf packages. This flexibility means resellers can tailor their services closely to customers’ needs and remain competitive.

Fasthosts’ Reseller Control Panel has been re-engineered to reduce administration for resellers and improve efficiency. The custom branding tools enable resellers to customise their customers’ control panels, webmail and SiteBuilders.

Stephen Holford, Chief Marketing Officer, Fasthosts Internet said “We are focused on making sure our resellers can grow a successful and profitable business, even in this tough economic climate. Our service enables them to not only create their own brand, but also create their own packages. The new platform itself is designed to satisfy the technical needs of a demanding hosting provider and also inspire the complete beginner”.

Fasthosts’ philosophy is designed to free resellers to achieve the best possible business model, with both Linux and MS web hosting, a comprehensive range of domain name registrations and award winning MS Exchange email packages for resale. Other reseller web hosting providers can place limits on web space per end customer and levy expensive charges for bandwidth used. Fasthosts removes these risks with its unlimited web space and bandwidth. While resellers are free to make whatever charges they wish, Fasthosts’ resellers will never face their users being cut-off or unexpected charges from their provider.

In recent months, Fasthosts has promoted reseller hosting as a low risk and profitable way to develop an IT related enterprise. Recent research conducted by the company showed that 80 per cent of companies that begin to resell web hosting in addition to their regular products or services earn a profit from the practice within 1 year. By offering web solutions, many can bolster their revenues and prolong client relationships.

Holford added, “As a reseller hosting specialist, Fasthosts aims to deliver its resellers unrivalled support and innovation in equal measures”.

About Fasthosts
Fasthosts is the UK’s leading web hosting company. Based in the UK and operating 24×7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel that provides customers with unparalleled online control, enabling them to manage hosted services including domain registrations, shared web hosting, business-class email, dedicated servers, software-as-a-service, internet merchant accounts and unlimited broadband. Fasthosts’ highly successful reseller channel has recently been rated Number 1 for reseller hosting by industry portal Web Host Directory.

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Using Web Copywriting To Attract The Right Customers

Good web copywriting can ensure that readers become loyal customers. However, it isn’t just about writing the reasons why your business is better than competitors. There is a lot of preparation to go which will help your writing speak to your readers in the most effective way.

web copywriting

This article will show you how you can create personas for potential clients, which are a useful tool on the road to creating copy which readers can relate to. By putting yourself in your customers’ shoes, you will find that effective web copywriting is easier.

When it comes to web copywriting, you have to ensure that you are using language that is appropriate for your audience.

This means before beginning your writing, you should spend some time identifying your main audience. You don’t need to survey your current customers – just a little common sense will come in handy.

To help make your writing really speak to the people that visit your site, you should try to develop identities for potential clients. Your clients will vary depending on your industry, so don’t be afraid to experiment with the personas you create.

For example, an online investment guide will be geared towards businesspeople with a secure amount of disposable income. You could develop an appropriate persona for a potential client by:

• Searching for pictures based on your client base. This could be anything, such as “businessman”, “sports fan”, “scientist” or “amateur cook”. The possibilities are endless.
• Thinking about your customers’ goals. Businessmen may want a healthy return on investment, while an amateur cook may want a healthy recipe using forgotten things from the back of the freezer.
• Judging your readers’ knowledge of the subject. If they are an amateur, a cook may be attempting a romantic meal for the first time and will need simple, step-by-step instructions. A scientist will obviously be able to cope with much more technical language and jargon.
• Filling in your example customers’ background. This could include giving them a name, age and short biography.

Once you have this information, print your profile along with the most appropriate picture. If you have this beside you as you write, you fill find your web copywriting becomes more geared towards the sort of client that is likely to become a loyal customer.

When you are writing, you should also ensure that you know what is most likely to impress your target audience.

Few people buy into unjustified claims and hype. Be sure to support what you say with testimonials from satisfied customers, as well as facts and figures to show the benefits of your business.

The tone of voice is also very important, and this will change depending on your audience when you are writing online. Whoever your customers are, they will be most likely to buy from a site that speaks to them in a way they can relate to.

Empathise with your readers, relate to them, and you will find you are attracting the customers you want.

For more information visit MediaCo (UK) Ltd’s web site at media.co.uk/copywriting/.

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Cali Find It Has Just Launched A New Site That Aims To Be A Valuable Resource To The Local Businesses And Communities Of California

Cali Find It has launched a dynamic website that serves as a comprehensive local business directory, social networking platform and guide to local events and attractions in Los Angeles County. The site, www.CaliFindIt.com, offers advertisers a unique and cost effective solution to their marketing needs.

califindit.com

Business owners who become advertising partners are given a plethora of valuable business tools as well as exclusive positioning within the directory. The business directory showcases only sixteen businesses within any given category, offering these businesses increased exposure. A talented graphics team beautifully designs the ads and businesses have the option of uploading coupons and linking directly to their own website if they have one. Cali Find It offers various advertising co-ops that allows small business owners to compete with big budget businesses in radio, TV and newspaper campaigns.

There are also numerous business tools offered to advertisers including promotional giveaways, a free customizable website for businesses who do not have any online presence, and many more tools that offer advertisers an immediate return on investment. Additionally, Cali Find It can produce video commercials for members and distribute those commercials throughout the Internet. Cali Find It is also creating a customizable CRM system for members as well as a sales training platform; both systems are scheduled to be released in December 2009.

About Cali Find It:
Cali Find It is part of a larger network of over 200 sites worldwide and is a sister site to www.MyCityToronto.com.

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Survey Finds 1 In 3 UK Businesses Have No Time To Improve Website

A new survey of 145 UK businesses by Fasthosts Internet Ltd, a leading web hosting company, has revealed that whilst 69% of firms realise certain aspects of their website may require attention, 32% repeatedly neglect making the changes in favour of spending the time on other aspects of the business.

Fasthosts Internet Ltd

According to the survey, the average small company rates their website at 6 out of 10 for effectiveness, but also aims to treble the income generated by their website during 2009. The research suggests a clear discrepancy between business owners’ online ambitions and how much time they currently invest.

As their shop window to the world, the majority of UK companies recognise that having a web presence is a vital aspect of modern business. However, 27% are unhappy with their website design and a further 25% are concerned that their website does not allow feature sufficient methods to communicate with customers. The research also showed that 1 in 10 businesses would like to replace their website entirely.

Whilst there are plenty of products and services on the market to help enhance business websites, 1 in 3 owners admit to being floored by a lack of time. During the first quarter of 2009, a further 32% of business owners repeatedly sidelined changes to their website. The figures are alarming in contrast to the tough targets the same businesses have set themselves for online activity this year. 71% aim to increase their overall visibility on the Web during 2009, while 55% aim to grow the size of their website and 22% intend to begin online advertising.

Currently, the average business earns 10% of its total sales revenue as a direct result of its website, but in 2009, businesses are hoping to increase this income to 21%-30% of total sales revenue.

Steve Holford, CMO Fasthosts Internet, said: “In challenging economic conditions, business owners are more stretched for time and resources than ever. However, it is important to remember that often the simplest improvements to a website can make a noticeable impact on sales conversion rates. Even a modest business website must receive regular attention to fulfil its potential.”

Fasthosts’ research suggests that UK businesses risk missing their online targets unless they can prioritise the work that their websites require. The issue is further supported by the fact that 26% of respondents admit that tough operating conditions has either already led or may lead them to cut-back on external consultants such as web designers or IT advisors.

As UK online spending continues to snowball, business owners clearly recognise the value in investing in an online presence. 94% believe that every size of enterprise should have a website, and 79% would not wish to go back to the days of solely off-line trading.

Holford added, “Businesses can often find the Internet to be as challenging as the high street. However, a big flashy website is not a prerequisite to achieving online sales growth. With a realistic online strategy and a consistent commitment of time and resource, every enterprise can better achieve their online potential this year.”

 

About Fasthosts
Fasthosts is the UK’s number one web hosting company. Based in the UK and operating 24×7 from their dedicated UK data centres, Fasthosts keeps over 1 million domains running smoothly and ensures over 6 million emails are delivered safely each day. All Fasthosts services can be self-managed through the award winning Fasthosts web-based control panel that provides customers with unparalleled online control, enabling them to manage hosted services including domain name registrations, shared web hosting, business-class email, dedicated servers, software-as-a-service, internet merchant accounts and unlimited broadband. Fasthosts’ highly successful reseller channel has recently been rated Number 1 for reseller hosting by industry portal Web Host Directory.

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Online People Search Company Sending Out the Right Message

Tracesmart private customers will receive a new look newsletter from the online people search website this month, as a result of a revamped email marketing campaign. The online tracing facility has enjoyed continued growth since the website launched in 2004, with approximately 10,000 trace and address search requests performed every day.

The company has helped to reunite thousands of families and friends, many of whom may not have had contact for several decades; a large proportion are found instantly through a simple electoral roll search. Tracesmart has simplified the tracing process, taking the hassle away from family researching, which can quite often be daunting for new users.

“The customer service team here at Tracesmart assist visitors with different enquires ranging from an in-depth trace to a straightforward postcode search,” Sarah Lawrence, Tracesmart’s Customer Service Manager explained. “We hope this new look newsletter will stimulate many customers who may have abandoned their people search, to come back and try again, after all, our database is updated every day.”

The new look email, which will be distributed to all subscribers, includes news stories and tracing tips to help individuals conduct a successful people search. The ever changing facets of marketing practices have seen a shift in the way companies communicate with their customers. Tracesmart has implemented many of the industry standards with the aim of attracting new visitors and increasing the popularity of family tracing.

Tracesmart historically corresponded with customers both through the post and via email, but are reducing the use of surface mail wherever possible. The people search specialists are eager to meet green guidelines and reduce their carbon footprint in line with government targets. “Tracesmart are working closely with ‘E-shot’, an email marketing company, ensuring correct procedures are implemented and employed,’ commented Owen Roberts, Tracesmart’s Communications Manager. “They have over ten years e-marketing experience, and we are confident that Tracesmart will benefit enormously from this new campaign.”

    About Tracesmart

  • Sarah Lawrence boasts over 17 years experience in the field of customer services and satisfaction. In her role at Tracesmart Consumer she ensures the smooth day to day running of the customer services team.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises public awareness of the company through various media driven PR campaigns.
  • Tracesmart Ltd – Since the launch of its website in 2004, Tracesmart Ltd has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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Bigmouthmedia Has Been Named The UK’s Number 1 SEO And PPC Agency In The New Media Age Marketing Services Guide 2009

Widely regarded as the definitive guide to Britain’s digital marketing landscape, the NMA league table is ranked on income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer.

“There are many factors behind our success, but the most important is the dedicated, skilled and passionate bigmouth team that underpins everything we do.”

Highlighting the international expertise offered by bigmouthmedia’s offices in the UK, US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success to an unequivocal impact on clients’ bottom lines: “The increased investment in search during the recession reflects the drum beaten by specialists and search pioneers over the past decade: that it’s an incredibly effective, cost-efficient and wholly trackable marketing discipline.”

Citing the latest available research, the guide’s editors expect to see further growth in the year ahead. According to the recently published 2009 UK Search Engine Marketing Benchmark Report, half of Britain’s senior marketers are set to increase their online budgets over the next 12 months.

The 2009 guide pointed to bigmouthmedia’s retention of British Airways’ combined PPC and SEO campaign – together with winning both the Sky and Europcar accounts – as the highlights of another successful year for the UK business. Editors also noted the launch of the agency’s Online PR division and a raft of high profile executive appointments.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Melonbytes Is The World’s First Experience Encyclopedia

Look out, Twitter — social networking has taken on a new face. MelonBytes is the world’s first Experience Encyclopedia — an online community where users share experiences f r o m their lives through stories, photos and videos. It’s a way for people to learn about one another — and about life — through the unique perspectives of individuals f r o m all over the world. Whether it’s an exciting travel narrative or an intimate story about a first kiss, MelonBytes helps us become aware of the remarkable moments that make up our daily lives.

MelonBytes creator Scott McCarter is a Waterloo-based web designer with a truly innovative approach. “I want MelonBytes to help people understand what it’s like to live the life of someone else: to see what they see; feel what they feel; and experience what they experience,” he says. He has taken extreme measures to protect user privacy on the site, keeping last names and emails unpublished and allowing users to update and edit privacy s e t t i n g s at any time. “I know what a huge priority security is for everyone using social networks,” says McCarter. “I want people to feel they can share anything they like, without having to worry about censoring their writing.” 

Experiences are grouped together based on similar content, and are easy to find through a traditional keyword search, through topic categories and authors’ personal attributes. Features like a random experience button, a handy MelonBytes toolbar and “My MelonBytes” link buttons are added bonuses.

With an innovative concept and an already-dedicated user community, MelonBytes is poised to be the next big breakthrough in social networking. It’s only a matter of time before millions of users are vying for space on the site’s central “featured experiences” section, sharing their stories with a captive global audience.

Start sharing at www.melonbytes.com.

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Rackspace Recognised By The European Business Awards 2009 For Customer Focus Excellence

Rackspace Hosting, a leading provider of IT hosting services, has announced that it has been successfully recognised as one of Europe’s leading customer service organisations by the European Business Awards 2009.

The European Business Awards recognises and rewards excellence, best practice and innovation in companies across the 27 EU member states. Now in its third year, the European Business Awards serve to showcase Europe’s most successful business achievements, with hundreds of companies entering each year. This year Rackspace Hosting achieved a top 10 place in the Award for Customer Focus category at the high profile awards ceremony, held in Rome on 7th April.

Brian Thomson, Managing Director at Rackspace, commented: “This recognition is particularly satisfying for us, as it really underlines our mantra of Fanatical Support. In the competitive IT hosting marketplace, everyone claims they deliver excellent customer service, so it’s great to prove that with Rackspace, customer focus is a reality, not just hype.

“2009 has already been a great year for recognition of our endeavours. This success follows closely on the heels of Rackspace being voted 15th best company to work for by the Sunday Times 100 Best Companies Awards, moving up nine places from 2008. This European recognition comes after Rackspace won the overall award for customer focus in the 2008 National Business Awards”.

The recognition Rackspace has achieved at these awards highlights the company’s total commitment to its customers through the Fanatical Support service which focuses on the 5 important key criteria of responsiveness, ownership, resourcefulness, expertise and transparency.

About Rackspace Hosting:
As the world’s leader and specialist in hosting, Rackspace Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable.

A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support, furthering the company’s mission to be one of the world’s greatest service companies. Rackspace featured in the top 30 of both the Sunday Times 100 Best companies to work for list and the Financial Times Great Place to Work Awards, 2008.

Rackspace’s portfolio of hosted services includes managed hosting, hosted exchange and cloud hosting.

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Divine Help For Success, Abundance, Peace And Prosperity

Online Pooja, Online Protection, Online Peace … The century old belief in the mind of millions of people that – after offering PUJA (worship) or Pooja and prayers at these temples nobody return with empty hands and their Desires get fulfilled. Online Puja or Pooja; Online Homa, Havan, Homam; Online Vedic Astrology etc. all are the parts and process of invoking Divine powers to remove your obstacles … to save you from your troubles & crisis… and to paves the way for giving you success, abundance, prosperity and peace in life… …with the Blessings of Hindu God & Goddess. These are some Indian Idols… INDIAN SPIRITUAL IDOLS… sometimes made of Soil, sometimes made of stones or sometimes made of wood …rested silently in temples …seems to be inert …but the vast store house of Spiritual powers… gateway to the Eternal Divinity …

Visit: 

http://www.kalighat.net, 

http://www.kalighatonline.com and

http://www.geocities.com/kaalighat 

to know more and explore the way of getting Success, abundance, peace and prosperity in life by means of spiritual act i.e. online Pooja, Online Homa and online Vedic Astrology.

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