Tag Archives: Online

FoundLocally.com Media Inc Has Released A New MovingInCanada.com Web Site, Which Already Attracts Over 50,000 Unique Visitors A Month

The site has expanded and improved community information about hundreds of communities and thousands of neighbourhoods across Canada. Information is integrated with Google’s maps and relevant Realtor.ca MLS listings. The site also provides powerful search tools to find local realtors, builders, and movers, accessing the thousands of businesses and individuals that have added themselves to FoundLocally.com’s free directory, but keeping users close to MovingInCanada.com’s local real estate and community information.

movingincanada

“We wanted to make this site more relevant to the home-buying and moving experience. Over the past year MovingInCanada.com has more than doubled the number of communities and neighbourhoods covered, and the re-design makes all that information more accessible” says Mark Ruthenberg, the website’s General Manger. “Consumers are using the Internet not just to shop, but to decide with whom to do business. They are doing their ‘due diligence’ research online before calling a real person, and are much better informed consumers. MovingInCanada.com continues to evolve to help with that process.”

The new MovingInCanada.com has integrated data from sister site FoundLocally’s free listings business database. The site search integrates more than business descriptions and web links, but news, savings, jobs, and events like realtor open houses posted by those businesses. Before, this information was just a link to FoundLocally, but is now seamlessly built into MovingInCanada. Consumers can now search by business category and community/neighbourhood and compare descriptions and other features, even reviewing a business’s website, to help them make key buying decisions.

Builders, realtors, home stagers and movers can add themselves to their local free listings directory, and are included in both FoundLocally and Moving in Canada with a single listing.

The site has added coverage of the entire Greater Toronto Area (“GTA”), with new detailed information about neighbourhoods in Oakville & Burlington, Mississauga & Brampton, Etobicoke, North York, Toronto, Scarborough, the York Region, and Oshawa & Durham Region. We have also added more information about outlying areas and “bedroom communities” for fast-growing cities like Victoria, Vancouver, Calgary, Edmonton, and Sudbury. We have also added more information about resort communities in the Okanagan & Shuswaps areas of BC and the Canadian Rockies, popular with vacation home buyers as well as year-round residents and retirees.

We have also notice a significant portion of visitors are from outside Canada, looking to move to Canada, so MovingInCanada.com has added content relating to the immigration process.

About FoundLocally.com Media
FoundLocally.com Media Inc. is a Calgary-based company that creates community information portals, and provides web design and web marketing services. It also runs TransCanadaHighway.com (about travel along the world’s longest highway), and MovingInCanada.com (about real estate & relocations). The FoundLocally web sites are represented nationally by 24/7 RealMedia, the nation’s largest interactive ad agency.

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I Love This Person Website Creates Lifetime Dedication Web Pages for Dads

Web users everywhere have a new way to celebrate their fathers this Father’s Day at www.ILoveThisPerson.com. The I Love This Person website gives people an easy way to create permanent online dedication web pages for their dads. This is the perfect, long-lasting Father’s Day present that you share with everyone, to say, “I love you dad”. Don’t just tell the person, tell the whole world!

People can create a customized dedication page any time for any person they admire, respect, or love. Dedications are especially great for a father this Father’s Day, or even a family member or friend. Dedications can be anonymous, or the creator can display his or her name. The I Love This Person web page is like creating a website for your father to show the world you love him.

Users can select a single editable lifetime dedication web page for only $19.95. Dedication web pages are visible to anyone searching the Internet. Users also can link dedications to social media websites, such as Facebook, MySpace, and Twitter, making them easy to share.

New users can create a test dedication web page and view it without committing to pay for it. Once they are happy with the results, they can select a single editable dedication for as little as $19.95. The I Love This Person website is available at www.ILoveThisPerson.com. 

About Robipau
The I Love this Person website is a service of Robipau. Robipau develops and promotes virtual products on the Internet that emphasize the good in humankind. They believe that the potential of the Internet is enormous yet still in its infancy. They endorse the entrepreneurial spirit that exists and is inherent in all of us globally. Robipau works daily with entrepreneurially minded individuals f r o m around the world who have a well thought-out virtual business concept but needed assistance in converting their concept into a revenue-generating Internet business. For more information, visit www.robipau.com. 

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Affiliate Marketing Agency bigmouthmedia Announces Jason Dale And One Little Duck as the Winner of the B.A.B.E. Award

The bigmouthmedia affiliate blogging excellence award (the B.A.B.E. award) was founded as a way to highlight the importance of the affiliate community within the United Kingdom and to reward those who contribute the most to it.

Affiliate marketing is most productive and effective when affiliates are empowered to contribute significantly and safely to merchant sales. Successful affiliates are rewarded with commission on sales, leads and actions but bigmouthmedia launched the blog competition to extend the reward structure to those affiliates who help others.

Jason Dale’s One Little Duck blog was first nominated by the affiliate community – receiving nominations through the affiliate agency’s voting form and mentions on Twitter – and then selected as the final winner by bigmouthmedia’s judges.

“One Little Duck is a great blog,” said Jen Brain, senior affiliate manager at bigmouthmedia, “We thought Jason provided useful reading for affiliates of every level. The blog is community focused and integrates with Affiliates 4 U’s ‘back me’ voting system for individual blog posts, MyBlogLog f r o m Yahoo, the ShareThis widget and sports a good collection of recommended WordPress plugins.”

On winning the award, Jason Dale said: “I’m still in shock but I am very pleased and truly honoured that One Little Duck has been chosen as the B.A.B.E Award winner, especially as there are many high quality UK affiliate bloggers. Thanks to the judges and nominators, as well as to everyone who reads One Little Duck. A big thanks also to bigmouthmedia for the awards initiative. I hope it will become an annual event and that more affiliates are encouraged to share their experiences with others via their own blogs”.

The competition allowed affiliates to step up for nomination by talking about the award on Twitter. Bigmouthmedia recorded several hundred tweets and retweets about the competition as affiliates spread the news.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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MyCityToronto.com – Toronto’s Business Directory

Finding businesses in Toronto and the GTA has never been easier. Using a PDA handheld device, mobile phone or computer one can quickly and easily find businesses close to where they are on MyCityToronto.com, an online Toronto business directory.

This Toronto business directory is organized such that visitors can easily find what they are looking for as well as the directions to the business premises should they want to visit. Some of the businesses represented on the directory include restaurants, home furnishings, home exterior and interiors, automotive services, electronics, women’s and men’s fashion and many more.

The directory has many other features that the visitor can plug into. The social networking site includes articles, blogs, videos and arcade games. This allows potential customers to socialize and interact with other consumers to swap ideas as well as experiences on MyCityToronto.

In addition to the entertainment that can so easily be enjoyed on one’s mobile phone or PDA device, visitors can also find directions to various places or businesses registered on MyCityToronto. All one has to do is find the business they want to visit and click on the map button. The directions and map to the business establishment will be quickly downloaded.

Tourists and other visitors traveling through the GTA can use MyCityToronto to find places to eat or stay the night as well. The Toronto entertainment scene and night life is full of places one can enjoy. Using their mobile phone or PDA handheld device, anyone can easily log on to MyCityToronto and find a fun spot to have a good time.

The best thing about using MyCityToronto is that there are only 24 main categories to choose from. This makes it easier to quickly find what one is looking for. In addition, each category only has 16 businesses to choose from. Once again this makes the process of choosing an establishment to visit much simpler and with the touch of a button the directions and map are easily accessible too.

SMART technology makes the pages very light and quick to download. Visitors can view the different commercials featured on the Toronto business directory prior to choosing to work with or visit any business listed on the directory. Advertising banners are showcased on a rotating basis and clicking on them will quickly lead the visitor to the establishment’s website where he or she can quickly review the services offered.

Each business represented on MyCityToronto has a premium digital storefront that provides information on the company, what they do and how they can be of service to potential customers. When it comes to making a choice of which business to go with, these come in handy. The articles and blogs provided give even more information on services provided and allow the consumers to make informed purchases at all times. If you need to find anything in Toronto, you will find it on MyCityToronto.com.

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New Research By bigmouthmedia Reveals Changes In Search Behaviour As Users Abandon Brand Name Searches In Favour Of A More Sophisticated Approach To Searching For Goods And Services Online

Despite online shoppers using the search box to access brand sites and browsers like Firefox and Chrome offering a single bar for both navigation and search, navigational keyword usage in Europe is down this year. Conducted by bigmouthmedia’s international offices in Germany, Italy, Spain, UK, France and the Nordics region, the research simultaneously reveals a growing tendency amongst users to employ increasingly complex search terms when looking for information online.

According to the survey, the steady increase in numbers of consumers using the web for entertainment has seen the percentage of keywords accounted for by navigational search fall, while the vast majority of European consumers now use two and three word search phrases to deliver more targeted results when surfing.

“Over the past few years consumers have become far more savvy about search, and as the recession drives people to hunt for the very best available deals, we’re seeing them adopt a sophisticated approach with the majority now employing more complicated phrases to find their way around the web,” said Andrew Girdwood, Head of Search at bigmouthmedia.

The research demonstrates a range of differing approaches from country to country. Web users in Italy, Great Britain and Germany were found to demonstrate the most complex search behaviour, topping the table for four-word phrases, while almost a quarter of consumers in France and Spain still rely on a single keyword when tracking down information, goods and services on the internet.

Girdwood added: “Clearly, the way that users approach the search landscape is changing. As consumers continue to become more comfortable with the technology and the sheer volume of online information proliferates it will be interesting to see how this trend develops over the next few years and how it may force many big brand companies to reassess their digital marketing strategies.” 

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news along with a series of bigmouthmedia tools to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

bigmouthmedia

“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Logo Design Made Easy With Laughingbird’s Popular Logo Creator Software

The impressive software suite, “The Logo Creator,” by Laughingbird Software (www.laughingbirdsoftware.com) allows people of all skill levels to design unique logos for their businesses. The logo maker software also lets business owners make page headers and buttons, and other design features needed for websites, corporate material, and more.

logo design

The Logo creator software offers an easy-to-use interface, and a large number of design options, perfect for corporate logos for small business ventures or the entrepreneur wanting to sell logos to interested clients. The logo package is affordably priced as well, allowing anyone to create eye-catching designs in a short amount of time. Its wide array of features and reasonable price have made The Logo Creator the #1 best selling logo maker on the Internet.

The Logo Creation Suite 5.0 includes logo software packages that can be purchased online and downloaded instantly. Each logo set can be used on its own, or in combination with another package to make the process of designing a logo, and other graphic elements, straightforward and quick.

The logo sets available include the Alphabet Logo Edition, Web 2.0 Logo Edition, Corporate Logo Creator, Entertainment Logo Edition, Mascot Logo Collection + Mascots2Go Collection, Sports Logo Edition, Real Estate Logo Edition, Travel Logo Edition, Church Logo Collection, and The Mega Pak Collection. Other products include the Business Card Creator, the Presentation Creator, the Ad Creator, the Web Graphics Creator, and the Avatar Creator.

The Corporate Logo Creator lets individuals create unique corporate logos for websites, blogs, and businesses. The package includes more than 80 professional templates ready to be personalized by adding custom images. Or use one of the 200 built in logo objects that come with the software to put together a logo, header, or button in a matter of minutes.

Essentially, the Logo Creator Corporate Logo Edition makes it possible to add as much or as little detail to the logo design as required. Business owners and webmasters can work at their own pace and build a logo that represents their company’s vision perfectly.

For more information about The Logo Creator, contact Laughingbird Software or visit http://www.thelogocreator.com.

About Laughingbird Software: Since launching in 1998, Laughingbird Software has been a top player in the realm of software and design. The Logo Creator Software is the company’s most popular product, receiving accolades from consumers and industry professionals across the globe. Laughingbird Software creates logo maker software products for small and large business owners, such as the Corporate logo creator, which makes it easyfor anyone to achieve professional results for an affordable price.

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Using Web Copywriting To Attract The Right Customers

Good web copywriting can ensure that readers become loyal customers. However, it isn’t just about writing the reasons why your business is better than competitors. There is a lot of preparation to go which will help your writing speak to your readers in the most effective way.

web copywriting

This article will show you how you can create personas for potential clients, which are a useful tool on the road to creating copy which readers can relate to. By putting yourself in your customers’ shoes, you will find that effective web copywriting is easier.

When it comes to web copywriting, you have to ensure that you are using language that is appropriate for your audience.

This means before beginning your writing, you should spend some time identifying your main audience. You don’t need to survey your current customers – just a little common sense will come in handy.

To help make your writing really speak to the people that visit your site, you should try to develop identities for potential clients. Your clients will vary depending on your industry, so don’t be afraid to experiment with the personas you create.

For example, an online investment guide will be geared towards businesspeople with a secure amount of disposable income. You could develop an appropriate persona for a potential client by:

• Searching for pictures based on your client base. This could be anything, such as “businessman”, “sports fan”, “scientist” or “amateur cook”. The possibilities are endless.
• Thinking about your customers’ goals. Businessmen may want a healthy return on investment, while an amateur cook may want a healthy recipe using forgotten things from the back of the freezer.
• Judging your readers’ knowledge of the subject. If they are an amateur, a cook may be attempting a romantic meal for the first time and will need simple, step-by-step instructions. A scientist will obviously be able to cope with much more technical language and jargon.
• Filling in your example customers’ background. This could include giving them a name, age and short biography.

Once you have this information, print your profile along with the most appropriate picture. If you have this beside you as you write, you fill find your web copywriting becomes more geared towards the sort of client that is likely to become a loyal customer.

When you are writing, you should also ensure that you know what is most likely to impress your target audience.

Few people buy into unjustified claims and hype. Be sure to support what you say with testimonials from satisfied customers, as well as facts and figures to show the benefits of your business.

The tone of voice is also very important, and this will change depending on your audience when you are writing online. Whoever your customers are, they will be most likely to buy from a site that speaks to them in a way they can relate to.

Empathise with your readers, relate to them, and you will find you are attracting the customers you want.

For more information visit MediaCo (UK) Ltd’s web site at media.co.uk/copywriting/.

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Cali Find It Has Just Launched A New Site That Aims To Be A Valuable Resource To The Local Businesses And Communities Of California

Cali Find It has launched a dynamic website that serves as a comprehensive local business directory, social networking platform and guide to local events and attractions in Los Angeles County. The site, www.CaliFindIt.com, offers advertisers a unique and cost effective solution to their marketing needs.

califindit.com

Business owners who become advertising partners are given a plethora of valuable business tools as well as exclusive positioning within the directory. The business directory showcases only sixteen businesses within any given category, offering these businesses increased exposure. A talented graphics team beautifully designs the ads and businesses have the option of uploading coupons and linking directly to their own website if they have one. Cali Find It offers various advertising co-ops that allows small business owners to compete with big budget businesses in radio, TV and newspaper campaigns.

There are also numerous business tools offered to advertisers including promotional giveaways, a free customizable website for businesses who do not have any online presence, and many more tools that offer advertisers an immediate return on investment. Additionally, Cali Find It can produce video commercials for members and distribute those commercials throughout the Internet. Cali Find It is also creating a customizable CRM system for members as well as a sales training platform; both systems are scheduled to be released in December 2009.

About Cali Find It:
Cali Find It is part of a larger network of over 200 sites worldwide and is a sister site to www.MyCityToronto.com.

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Online People Search Company Sending Out the Right Message

Tracesmart private customers will receive a new look newsletter from the online people search website this month, as a result of a revamped email marketing campaign. The online tracing facility has enjoyed continued growth since the website launched in 2004, with approximately 10,000 trace and address search requests performed every day.

The company has helped to reunite thousands of families and friends, many of whom may not have had contact for several decades; a large proportion are found instantly through a simple electoral roll search. Tracesmart has simplified the tracing process, taking the hassle away from family researching, which can quite often be daunting for new users.

“The customer service team here at Tracesmart assist visitors with different enquires ranging from an in-depth trace to a straightforward postcode search,” Sarah Lawrence, Tracesmart’s Customer Service Manager explained. “We hope this new look newsletter will stimulate many customers who may have abandoned their people search, to come back and try again, after all, our database is updated every day.”

The new look email, which will be distributed to all subscribers, includes news stories and tracing tips to help individuals conduct a successful people search. The ever changing facets of marketing practices have seen a shift in the way companies communicate with their customers. Tracesmart has implemented many of the industry standards with the aim of attracting new visitors and increasing the popularity of family tracing.

Tracesmart historically corresponded with customers both through the post and via email, but are reducing the use of surface mail wherever possible. The people search specialists are eager to meet green guidelines and reduce their carbon footprint in line with government targets. “Tracesmart are working closely with ‘E-shot’, an email marketing company, ensuring correct procedures are implemented and employed,’ commented Owen Roberts, Tracesmart’s Communications Manager. “They have over ten years e-marketing experience, and we are confident that Tracesmart will benefit enormously from this new campaign.”

    About Tracesmart

  • Sarah Lawrence boasts over 17 years experience in the field of customer services and satisfaction. In her role at Tracesmart Consumer she ensures the smooth day to day running of the customer services team.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises public awareness of the company through various media driven PR campaigns.
  • Tracesmart Ltd – Since the launch of its website in 2004, Tracesmart Ltd has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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Bigmouthmedia Has Been Named The UK’s Number 1 SEO And PPC Agency In The New Media Age Marketing Services Guide 2009

Widely regarded as the definitive guide to Britain’s digital marketing landscape, the NMA league table is ranked on income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer.

“There are many factors behind our success, but the most important is the dedicated, skilled and passionate bigmouth team that underpins everything we do.”

Highlighting the international expertise offered by bigmouthmedia’s offices in the UK, US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success to an unequivocal impact on clients’ bottom lines: “The increased investment in search during the recession reflects the drum beaten by specialists and search pioneers over the past decade: that it’s an incredibly effective, cost-efficient and wholly trackable marketing discipline.”

Citing the latest available research, the guide’s editors expect to see further growth in the year ahead. According to the recently published 2009 UK Search Engine Marketing Benchmark Report, half of Britain’s senior marketers are set to increase their online budgets over the next 12 months.

The 2009 guide pointed to bigmouthmedia’s retention of British Airways’ combined PPC and SEO campaign – together with winning both the Sky and Europcar accounts – as the highlights of another successful year for the UK business. Editors also noted the launch of the agency’s Online PR division and a raft of high profile executive appointments.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Melonbytes Is The World’s First Experience Encyclopedia

Look out, Twitter — social networking has taken on a new face. MelonBytes is the world’s first Experience Encyclopedia — an online community where users share experiences f r o m their lives through stories, photos and videos. It’s a way for people to learn about one another — and about life — through the unique perspectives of individuals f r o m all over the world. Whether it’s an exciting travel narrative or an intimate story about a first kiss, MelonBytes helps us become aware of the remarkable moments that make up our daily lives.

MelonBytes creator Scott McCarter is a Waterloo-based web designer with a truly innovative approach. “I want MelonBytes to help people understand what it’s like to live the life of someone else: to see what they see; feel what they feel; and experience what they experience,” he says. He has taken extreme measures to protect user privacy on the site, keeping last names and emails unpublished and allowing users to update and edit privacy s e t t i n g s at any time. “I know what a huge priority security is for everyone using social networks,” says McCarter. “I want people to feel they can share anything they like, without having to worry about censoring their writing.” 

Experiences are grouped together based on similar content, and are easy to find through a traditional keyword search, through topic categories and authors’ personal attributes. Features like a random experience button, a handy MelonBytes toolbar and “My MelonBytes” link buttons are added bonuses.

With an innovative concept and an already-dedicated user community, MelonBytes is poised to be the next big breakthrough in social networking. It’s only a matter of time before millions of users are vying for space on the site’s central “featured experiences” section, sharing their stories with a captive global audience.

Start sharing at www.melonbytes.com.

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Rackspace Recognised By The European Business Awards 2009 For Customer Focus Excellence

Rackspace Hosting, a leading provider of IT hosting services, has announced that it has been successfully recognised as one of Europe’s leading customer service organisations by the European Business Awards 2009.

The European Business Awards recognises and rewards excellence, best practice and innovation in companies across the 27 EU member states. Now in its third year, the European Business Awards serve to showcase Europe’s most successful business achievements, with hundreds of companies entering each year. This year Rackspace Hosting achieved a top 10 place in the Award for Customer Focus category at the high profile awards ceremony, held in Rome on 7th April.

Brian Thomson, Managing Director at Rackspace, commented: “This recognition is particularly satisfying for us, as it really underlines our mantra of Fanatical Support. In the competitive IT hosting marketplace, everyone claims they deliver excellent customer service, so it’s great to prove that with Rackspace, customer focus is a reality, not just hype.

“2009 has already been a great year for recognition of our endeavours. This success follows closely on the heels of Rackspace being voted 15th best company to work for by the Sunday Times 100 Best Companies Awards, moving up nine places from 2008. This European recognition comes after Rackspace won the overall award for customer focus in the 2008 National Business Awards”.

The recognition Rackspace has achieved at these awards highlights the company’s total commitment to its customers through the Fanatical Support service which focuses on the 5 important key criteria of responsiveness, ownership, resourcefulness, expertise and transparency.

About Rackspace Hosting:
As the world’s leader and specialist in hosting, Rackspace Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable.

A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support, furthering the company’s mission to be one of the world’s greatest service companies. Rackspace featured in the top 30 of both the Sunday Times 100 Best companies to work for list and the Financial Times Great Place to Work Awards, 2008.

Rackspace’s portfolio of hosted services includes managed hosting, hosted exchange and cloud hosting.

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Divine Help For Success, Abundance, Peace And Prosperity

Online Pooja, Online Protection, Online Peace … The century old belief in the mind of millions of people that – after offering PUJA (worship) or Pooja and prayers at these temples nobody return with empty hands and their Desires get fulfilled. Online Puja or Pooja; Online Homa, Havan, Homam; Online Vedic Astrology etc. all are the parts and process of invoking Divine powers to remove your obstacles … to save you from your troubles & crisis… and to paves the way for giving you success, abundance, prosperity and peace in life… …with the Blessings of Hindu God & Goddess. These are some Indian Idols… INDIAN SPIRITUAL IDOLS… sometimes made of Soil, sometimes made of stones or sometimes made of wood …rested silently in temples …seems to be inert …but the vast store house of Spiritual powers… gateway to the Eternal Divinity …

Visit: 

http://www.kalighat.net, 

http://www.kalighatonline.com and

http://www.geocities.com/kaalighat 

to know more and explore the way of getting Success, abundance, peace and prosperity in life by means of spiritual act i.e. online Pooja, Online Homa and online Vedic Astrology.

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Bigmouthmedia Uncovers Britains Missing Millions

Bigmouthmedia reports Britain’s top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100’s digital marketing activity revealed that some of the country’s biggest brands are missing out on a potential online revenue stream worth over£370million.

While the majority of the UK’s leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.

“This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain’s biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

Lyndsay continued, “Affiliate marketing is a well established and proven digital channel, and the fact that so many leading companies continue to ignore it is remarkable in light of the current economic situation.”

Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.

In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.

Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies’ potential 2009 income from the channel based on a more conservative figure of 10%.

“Affiliate marketing is a pay for performance model – you can see exactly where your pound is being spent. It’s a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,” said Jen Brain, Affiliates Manager at bigmouthmedia.

Jen concluded, “The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Affiliate marketing, Social Media Planning, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news, to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

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Market Square Group Launched To Promote Events Industry

1 Month After its launch Market Square Group is already seeing a high volume of traffic as the economic conditions dictate a closer focus on the profitability of business activities.

The Market Square Group Website aims to provide:

a meeting place for market and festival traders, town centre managers, event organisers, event service providers, product wholesalers and businesses involved in corporate hospitality.

• What They Are Offering – Events, links, contacts and information that will benefit a range of individuals and groups all of whom need each other to grow and promote their businesses.

• A Forum – As Events Organisers ourselves we recognise the pressures on promoters, traders and service providers alike. One secondary aim in developing this website is to provide a forum for all those involved in events.

• Value in Events – The Market Square group believes that the demand for themed events and traceable products is growing. They aim to ensure value and validity in each venture they undertake.

Paul Kennedy managing director of Market Square Group Ltd says that all businesses must now be more competitive in terms of the services or products that they are offering. “We are first and foremost event organisers, but over the years have accumulated a wealth of knowledge in all aspects of the industry – so often the difference between success and failure is down to having the right contacts and local knowledge. When we think back to all the things that we might have done differently with the benefit of hindsight, it becomes clear how valuable such experience might be to others in the industry.

I suppose some might say that we are being over generous with the information that we are prepared to share, but we see it as a way of ensuring long term business relationships with our customers and, just as importantly, ensuring that events continue to attract visitors by developing the right themes”.

Market Square Group sees the development of its website as an addition to the traditional marketing techniques that it has always pursued. It believes that there is no replacement for direct personal contact when dealing with customers and we always take care to understand exactly who we are dealing with. New traders, event organisers, town centre managers, hospitality organisers who register on the site will always receive a phone or a personal e-mail from one of us in the office. Not only does the customer gain some reassurance, but it helps the company to determine how they might best be of assistance.

The company has seen a marked reduction in calls and e-mails from traders already on their books since the launch of the website. According to Annie Antor who is responsible for direct customer liaison, this is down to the fact that most of the questions are now answered by the information carried on the site. “Whereas in the past, stall holders have tended to call as each new question arises, they can now sit quietly in front of the PC and gain a thorough understanding of what we as a company are trying to achieve and how they might best benefit from our business. For example, we have made great efforts to give as much information as we can on our venues and events without rewriting the books on history and demographics. The addition of links to venue maps and venue reviews from the town centre mangers and event organisers provide extra help in decision making. Ultimately, we are presenting the facts – it is then for the customers to decide – the website is equally a reference tool as well as a marketing tool”.

There is no denying that the Market Square Group website is an attractive fellow, colourful, image driven and with a gently ironic nature. As many have learnt to their cost, however, there is no mileage in a website that is just a pretty face. So how does the back end assist the administrative side of the business and are the potential customers finding what they are looking for?

Paul Taylor from Byte Design, the company who built the site gives his point of view “Market Square Group came to us with a budget and a pretty good idea of what they wanted in terms of functionality and look. It was clear from the start that they knew more or less what they wanted from the start; our job was to provide a fully functional database that would provide an administrative system for the office whilst at the same time and use a little artistic licence to ensure that the site stood out from the crowd. I would rank the end result amongst the top 3 sites that we have delivered. This was made possible in part the nature of Market Square’s business and part by the demands of the Market Square’s MD – we really accepted a challenge with this one, but the end result will have long term benefits for us as well as the customer”.

The proof of this pudding should perhaps come from Lesley Collins who runs the admin side of Market Square Group “Until we had this database facility on the website, bookings and orders could come my way from a variety of directions including faxes, envelopes and notes on pieces of paper from phone bookings and printed off e-mails. Now, they all just sit there in cyberspace waiting for me to log on an pick them up – the best thing is that they can’t be accidently filed in the wrong box or dropped in the wastepaper bin. Less paper in the office too, and that to a large extent is what Market Square Group is really all about with its Keen Green and Ethical Trade Events.

So if you are a market or festival trader, event organiser or town centre manager visit the Market Square Group website today to explore ways of improving your business model and your revenue.

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Bigmouthmedia Summit To Map Out Finance Sectors Online Battleground

Bigmouthmedia reveals that one of the UK’s leading online business experts is set to tell an audience of financial sector executives that the digital media will be a key battleground in their fight to beat the downturn.

Speaking ahead of the bigmouthmedia finance summit in April, Econsultancy CEO Ashley Friedlein believes that the finance industry faces a fight on two fronts over the coming year. In addition to coping with an uncertain market, he says the beleaguered sector will also be forced to come to terms with the explosive growth of social media.

“While the financial sector faces an unprecedented crisis of consumer confidence, it is also operating in an era where the way that businesses interact with the public is changing at a breakneck speed. The remarkable popularity of social networking applications such as twitter, LinkedIn and Facebook has taken many businesses by surprise, but the medium has already become a key commercial communications channel,” said Friedlein, “Coming to terms with these new channels and keeping pace with the rapid developments within them will be one of the critical challenges facing businesses in the months ahead.”

Drawing upon Econsultancy’s wealth of industry research, Friedlein plans to use the event to demonstrate how businesses can effectively engage the social media. Joining a line up of some of the UK’s best known online finance specialists, his presentation will contribute to an agenda designed to take participants through the key marketing strategies recommended to help businesses prosper in the current economic climate.

He will be joined by Senior Head of Financial Services at Google UK Ian Morgan and Tom Pearman, Finance Manager at Microsoft Advertising. Comscore’s Paolo Barbesino, Yahoo Finance Category Director Jeremy Fawcett and Will Cooper from New Media Age will also be presenting.

“It may be a tough time for the finance sector, but there are still opportunities for smart, successful companies working towards the recovery,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

He continued, “We designed this summit to highlight the positives, and the attendees can look forward to an exciting event focused on successful strategies, informal networking and a chance to speak directly with the people at the forefront of online finance in the UK today.”

The bigmouthmedia Finance Summit takes place in London on 8th April and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can call 0845 130 0055 or email hello@bigmouthmedia.com for an invitation.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search Engine Optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, , Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Web Site Company Focused On Disable Friendly Designs

Companies are becoming more aware of how their web site appears to users and how to improve their accessibility. However, there is an audience that is still being forgotten when designing a web site; the disabled.

Disabilities range immensely, but The Creare Group is working towards creating their websites to cater for some of the conditions people possess that affects their use of the Internet. The Creare Group is a company who is discovering different tools to use on their site to ensure they are user friendly for everyone.

With video files integrated on their site, The Creare Group sees this as a tool that may be appealing for those with limited eye site. The percentage of web sites that are accessible to people who are visually impaired is less than a third and there needs to be ways to make websites far more user friendly.

The videos explain what the Creare Group can offer a customer in terms of a web design, SEO (Search Engine Optimisation) and to also explain their new franchise opportunities that have opened this year. These videos are such a proven success that The Creare Group is now offering their customers a web design to enhance usability.

The Creare Group is always looking out for ways to cater for different audiences. They have done thorough research and have contacted a variety of charities to enquire about tools that could help towards making sites friendlier to those who have limited eyesight, difficulty with navigation and other disabilities that affect a persons use of the Internet.

The information that has been found is vital to the growth and improvement of not only The Creare Group sites, but also for their customers, by working towards making their web sites more accessible for the disabled. There has been a progress of what requirements are needed to aid those with accessibility difficulties.

Research is on going, but the progress The Creare Group intends to make will hopefully make their sites far easier to access and to make time online less stressful for those that have unique requirements.

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Virgin Casino Joins Single Wallet System

Virgin Affiliates casino player reports will be unavailable for seven days (starting Thursday, March 12) for essential upgrade work. Tracking will remain unaffected while this is taking place, and all your new players will show up in your reports as soon as the new system in live. Virgin Poker and Virgin Bingo tracking and reporting will work just as usual too.

We apologize for the inconvenience.

As part of this upgrade, please note that the Virgin Casino signup bonus will increase tomorrow (Thursday 12/03/2009) from 100% match Bonus up to £50 to 100% match Bonus up to £100.

We thank you in advance for updating your sites accordingly.

What is happening at Virgin Games?

Virgin Games is historically a marketing company that has promoted gaming services from three different gaming operators (Wagerworks for Casino, Boss Media for Poker and St Minver for Bingo).

We have made the big jump Last November when we officially became an operating company in our own right. That’s when Virgin Poker was added to our new shiny single account/single wallet system.

This is now Virgin Casino’s turn. From tomorrow onwards your Virgin Casino players will be able to switch seamlessly between Virgin Poker and Virgin Casino play, using the same wallet and same Virgin Games account and qualifying for common bonuses. As an affiliate you will be rewarded for all their Poker and Casino activity without having to promote the products individually.

The circle will be completed in May, when Virgin Bingo joins the party. At this stage Virgin Bingo remains independent from the rest, and you should still promote it as an individual product.

What does it mean for the players?

Becoming an operating company not only means Virgin Casino customer will now be helped by our new in-house call centre from tomorrow, it also means we will own and manage player databases and payment processing systems.

Improved customer experience

Customer service is at the core of the Virgin philosophy. Up to now, this part of our Virgin Casino support business has been in the capable hands of Wagerworks, but the time has now come to get our hands dirty and leverage what Virgin is best known for. Our plan is simple: inject Virgin’s tradition of great customer care to the world of online gaming, and make sure our visitors are welcomed, entertained and supported the way they deserve to be.

Centralized, owned and managed player database

Each of our gaming products has required individual registration. Until now it was hard for our players to browse seamlessly through our game offerings. This is about to change. No more Virgin Casino, Virgin Poker or Virgin Bingo players, we’re building a happy home where all of our players will become Virgin Games players, regardless of their game-play preferences. Once all our products are integrated, new players will only need to register once, after which they will have access to our full library of games. Whether they prefer slot games, multi-table poker or a quick game of bingo, they’ll only ever be a few clicks away from thrilling entertainment.

Centralized, owned and managed new single wallet

Imagine owning three different wallets for your shopping: one to buy bread, one for vegetables, and a third one for milk. Doesn’t make much sense, does it? Not to worry: as Bob the builder would put it, our single wallet will fix this! Under the new system, all deposits, awarded bonuses and winnings – regardless of the type of game played – will be safely stored in the new Virgin Games single wallet, which will allow your players to use their funds wherever they want, whenever they want. Just like in real life, only without the queue at the supermarket checkout.

What does it mean for you, the affiliate partner?

From increased cross-product revenues and holistic player reports to across-the board prime commission rates, this brings our affiliates nothing but good news!

More cross-product revenue

By making it easier for our players to get in touch directly with us, register, deposit, withdraw and – most importantly – switch quickly and seamlessly between game types, this is guaranteed to generate increased cross-product revenue for the affiliates sending us players.

Only prime commission rates

We are keeping the 50% welcome rate for 2 months, after which our standard base rates jumps from 30% to 35% flat for both Poker AND Casino, and we are dropping the tiered system.

Virgin Bingo rates remain unchanged at this stage.

Confused? Here’s an example :

You are a new affiliate who sends us a new player from a Cleopatra or Elvis banner from your site. Chances are this player likes playing slot machines. As the affiliate who sent us this player, not only will you get 35% (or whatever rate you’re on) revenue share on his slots game-play, but you will also – should this player decide to play poker a few days later – get a full 35% on his poker rake. Whatever game the player you sent decides to go for, and whatever the software provider, you will receive prime rates for their play, across all games all the time.

New reporting

Even though most of our promotional strategy through the affiliate system will remain unchanged (we will still provide game specific banners and marketing tools), the boundaries between products and type of players will slowly fade, and your reports will change accordingly.

When is this happening?

Virgin Casino will be integrated tomorrow 6am GMT. From this time onwards everyone you send who registers at Virgin Casino will become a Virgin Games player, earning you automatic commission on both Casino and Poker gameplay.

What is going to change, and how?

Player report

Your new “Virgin Games” Player Report will now show Virgin Games players who have played at Virgin Casino AND Virgin Poker (as opposed to one report for Virgin Casino and another one for Virgin Poker). Virgin Bingo will remain as a separate tab until it joins the party next May.

Filters will be added to the Player Report so you will be able to run it only for Poker or Casino gameplay, or both.

A drop down archive report will also be available for you to check your old stats:
– pre Virgin Casino integration – taking place tomorrow,
– pre Poker integration (i.e. before 19th November 2008, but that\’s already available in our system)

It might get a bit confusing at first but you will soon be able to make sense of it all. In any case, help is – as always – just a click away:
affiliates@virgingames.com.

Snapshot report: unchanged.

Creatives report: unchanged.

Payment report : unchanged.

Marketing tools

Important: Virgin Casino signup bonus is changing from 100% match bonus up to £50 to 100% match bonus up to £100. Make sure you modify our bonus information on your sites accordingly.

Virgin Casino Banners will be automatically updated with the new bonus, nothing for you to do here (unless you host the banners yourself, then read the end of this email).

Casino Bonus aside, no other change, each product will be promoted individually, the only difference is that a player coming from a Virgin Poker banner could make most of your commission on Virgin Casino without you having anything to do about it.
Groovy!

Tracking

There will be no change to our trackers. We take pride in the backwards compatibility of our system, so you will not need to do anything when switchover happens tomorrow. You can keep on using the same tracking links you’ve always used, as we took care of plugging them into our new database.

Graphics, Banners, Branding

New structure generally involves new branding, and we won’t be the odd ones out: new logos, new messages and imagery are part of the reshuffling, and that’s exciting news. Again you will not need to move a finger. We’ll make sure our banners, logos and other graphic materials are overwritten with the flashy new version, so the updated versions will show automatically on your site.

Note: if you are hosting the banners locally, it is your responsibility to get the updated version from our site.

We remind you that Virgin Casino will increase signup bonus from 100% up to £50 to 100% up to £100. Make sure you pick up and host the new banners!

We understand it may be more practical / reassuring for some affiliates to host the banners themselves; but if you do you will be responsible for the extra work that goes with this decision, i.e. you will need to manually update all of your outdated banners. This is really important as the last thing anyone wants is a visitor getting to our site through an interest for an outdated promotion. This is as bad PR for us as it is for you (the affiliate), as we will have to apologize to the player and explain that you should have updated your site and didn’t.

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