Tag Archives: Web

BT Business Cuts The Price Of Web Hosting

BT Business has announced a major price cut to its web hosting Starter Pack to encourage small businesses to get online.

 Web Hosting

The cost of a 5GB web hosting package with BT Business has been reduced by 40 per cent to an exclusive online price of £2.99* per month, including a host of extra business tools to help small businesses promote themselves with a professional and secure web presence.

With enough web space to create hundreds of pages, a professional business domain name and business email for up to 10 accounts, the price cut makes the BT Business Starter Pack one of the most high value web hosting packages specifically designed for small businesses in the UK offering 24/7 support.

One in five small businesses don’t have their own web site, despite 25 per cent -£78 billion – of UK retail spend in this year projected to come from online sales. According to BT Business research the vast majority that do are also not getting the most out of their websites or using them effectively to attract customers.

Helen Costello, founder of Aardvark Cakes in St Helens, Merseyside, has been a BT web hosting Starter Pack customer for three years. The mother-of-two, who works from home, said: “My business is my website and it is important for me that it is easy for customers to find what they are looking for and place orders. Having a trustworthy web hosting provider is vital to me as the site is an indispensable tool of my trade. In the past 12 months, trade has really escalated, showing just how important it is for a small business to have an online presence in this day and age.”

“Having a professional web site presence could mean the difference between winning and losing customers in the current climate,” said Jerry Thompson, director online, BT Business. “We are listening to small businesses that are citing overall cost, ease of use and 24/7 support amongst their top considerations when getting online. By offering a complete range of high value digital marketing services we want to ensure that small businesses can compete as effectively as bigger companies and can grow their online presence with them.”

The BT Business Starter Pack is available immediately. Additional features include free web site building software with 400 templates to get businesses started on creating their own web site without the need for technical expertise.

*Pricing on a 12 months contract. Price reverts to £5 after first 12 months. Terms and Conditions apply

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2009, BT Group’s revenue was £21,390 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

Via EPR Network
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Losca.com – Delivers Local Businesses To Your Screen

LosCa, Inc. launches its premier business search engine Losca.com. This new search is devoted to local business owners and its customers. The key here is “local” not hundreds of miles away.

While all the other search engines give a broad list of business from all over a given area LosCa.com searches and returns results of local businesses near you not across the nation, adding that neighborhood shopping feel . As a business owner Losca.com allows business owners to create easily accessible profiles. A Business can upload coupons, pictures and videos in an instant, post business information such as store hours and special events as well as advertise to an ever-growing market in real time. Users can create their own accounts to write reviews, message friends and browse local discounts.

LosCa.com also allows users to check local weather, play fun online games and read awesome blogs.

Via EPR Network
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Online Grief Support Group Reaching Out World Wide

An online grief support group, Angel Families Online LLC, whose website services over 600 families throughout the United States and several other countries across the world, now plans to set up physical offices in several localities. The main headquarters for Angel Families is in Farmington, Connecticut, which houses the first office and conducts local support under the name, Eternally-Loved.

The group originated with a handful of individuals who had created online memorials for their loved ones. The interactive features of these memorials allowed visitors to leave condolences or tributes and even contact the website owners by email. As each read the other’s stories and viewed photos of loved ones who had passed, friendships began to develop.

They started to organize and post their loved ones Birthdays and “Angel” dates (anniversary of death), so that others could visit the memorials on these difficult days and post their messages of support.

In September of 2006, Angel Families held it’s first “gathering”. It was a weekend event and was held at a hotel in Virginia Beach. Over 30 people attended from several US states including people as far away as California. “It was the first time my wife and I actually enjoyed ourselves since our son passed.” Mike Smart relates, “We were free to cry, laugh and talk about our loved ones knowing that everyone else in the room didn’t expect anything from us and they knew our pain, because they were going through a similar pain themselves.” The weekend included a memorial slideshow and a candle-lighting ceremony.

The group has come a long way from that first meeting. There have been several meetings in various states. The website, which was then hosted on free websites, now owns their own Dedicated Server and hosts their own memorial websites for their clients.

The new plan is to plant “Eternally-Loved” group support offices in several key areas. This will enable a more “hands on” immediate approach for support. It will also reach those people who can benefit from the same type of support but may not be comfortable with the computer.

Eternally-Loved offers one-on-one as well as group support. Individual support is offered by appointment. The duration and frequency of support is determined by the client and his or her needs. Support group meetings are held weekly. These groups are designed to meet the needs of people with similar experience. These include parents, children, grandparents, spouses, and friends. Websites, personalized DVD slideshow, personalized memorial gifts, memory cards and year books are just some of the products available.

Memory Walks, Balloon launches and Candle-Light ceremonies are also held regularly. Please visit http://eternally-loved.com and http://angelfamiliesonline.com or call us at 860-676-7736 for more information.

Grief has no time limits. A person may find themselves in need of someone to talk with regardless of how long it has been since their loss. Many times after the loss of a loved one, the survivors experience a change in their relationships. Some family members may feel it is time to get back to “normal”. They do not understand that for the person who is grieving, there is no going back to what others think is normal instead; we will never be the same.

Friends of the grieving individual may become uncomfortable. Some avoid any mention of their loved-one’s name, while others are full of advice and clichés. It may be difficult to watch others “move on” with life, while yours has virtually stood still. Holidays, birthdays and milestone events such as graduations and weddings may trigger deep feelings of grief and depression.

Many people who are having difficulty find comfort in relating to others who have experienced the same pain from a significant loss.

We, at Eternally-Loved, know this pain and we care. We are on this grief journey with you and “together” we can get through it. not “over” it…..we know there is no getting over it. Keeping our loved one’s memory alive is very important in easing the pain and depression. We focus on this and offer several ways to do just that.

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Proposed European Legal Move Planned To Regulate The Use Of Cookies Could Have A Profound Negative Impact Upon Some Of The World’s Biggest Businesses

Bigmouthmedia has warned that a proposed European legal move to regulate the use of cookies could have a profound negative impact upon the some of the world’s biggest businesses.

In a move that threatens affiliate marketing, bid management and web analytics, proposed amendments to the 2002 European Communities Directive on Privacy and Electronic Communications would mean that in future, websites would only be able to place cookies on visitors’ computers if they give their express consent.

“This is a proposal that would strike at the very heart of what the digital economy is all about. The ability to measure, track and improve the site experience for visitors is key to the success of e-commerce, and given the potentially damaging effect this could have on a multi-billion pound business channel, suggests legislators don’t quite appreciate the havoc they could cause,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“This isn’t really a privacy issue. More often than not, cookies only contain data to measure the success of keywords or affiliates. We support attempts to raise awareness of privacy issues and provide internet users with more control but believe these functions would be better provided by the browser than the website. This would give users even greater flexibility and more consistency.”

Many areas of the digital marketing business could be seriously affected if the proposed legislative changes come into effect, with big names from Amazon to Google likely to be hit. Services dependent on using user data to track sales such as affiliate marketing would suffer significantly, while pay-per-click advertising services would be forced to ask permission to place a cookie every time a user attempted to follow a link.

If the amendments go through, commercial web sites may be forced to run multi million pound search campaigns without having a detailed understanding of how well the strategy is performing. Most modern forms of web analytics, meanwhile, would also be threatened by the European proposal.

The experience of visiting commercial websites could also be badly affected. Sites may be forced to display a pop-up message – commonly associated with invasive advertising – in order to seek the visitor’s permission before any tracking could be used. Over all, the loss in transactions combined with the cost of implementation would stretch to many millions of Euros in lost revenue each month for online retailers, travel and finance sites.

Full details of the proposed legislative change and its possible ramifications are available through bigmouthmedia’s digital news service.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for SEO and PPC in the 2009 NMA Marketing Services Guide. Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate Marketing, Display Advertising, Online PR and Copywriting. Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar. Bigmouthmedia also provides up to date daily digital marketing news.

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BT Business Has Launched The Online Starter Kit, A Service Designed To Help Small Businesses Promote Themselves Online

BT Business has launched the Online Starter Kit, a service designed to help small businesses promote themselves online, offering a professionally-built web site and profile in the BT business networking community for £199 including 12 months of web hosting*.

web design packages

For the first time BT Business has brought together all of the essential ingredients for creating an online presence into one low cost bundle. For businesses looking to combine this with their broadband commitment, the Online Starter Kit is also available at just £5 per month with BT Business Total Broadband Option 3.

The bundle includes a web site design consultation and professional web site build, logo design, advice around web site copy and keywords, web hosting, domain based webmail and a BT Tradespace profile – all designed to work together to boost a business presence on search engines such as Google.

One in five small businesses don’t have their own web site, despite £78 billion – 25% of UK retail spend – in this year projected to come from online sales. According to BT Business research the vast majority that do are also not getting the most out of their websites or using them effectively to attract customers. Just one in over 3,000 web sites use keywords in the content they post on their sites, despite the use of keywords increasing the chances of search engines picking up web pages. 42% have websites with bad pages containing broken or invalid links**.

“Every business needs an effective online presence that works well with search engines, but this can sometimes be a daunting step for start-ups,” said Jerry Thompson, Director Business Products and Online. “By bringing everything together in one low-cost bundle BT is helping small businesses take the vital steps to getting online hassle-free. 20% of small businesses now also use social networking sites to win new business, so getting your company web site to work more effectively with social business networks such as BT Tradespace is becoming more and more important.”

BT Tradespace is a dynamic online community for sales and marketing and offers a comprehensive directory of small business products and services. It allows members to use the latest social media tools – podcasts, videos and blogs – to promote themselves, engage with customers, partners and suppliers and sell goods to consumers over a secure and safe trading platform.

* Based on 12mths contract. The Online Starter bundle costs £199 ex VAT. This comprises monthly costs of £5 per month ex VAT for a web hosting service plus a one-off cost of £139.
** Conclusion of an investigation of 70,000 websites released by BT Business in March 09.

About BTTradespace.com
BTTradespace.com is a 350,000-member online community, which enables businesses to sell products and services and connect effectively with other people – in order to build business and customer relationships. BT Tradespace provides social networking for businesses and free website set-up.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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WordPress Now – A New Premium WordPress Theme Company

The aggressive market of WordPress themes has recently seen the addition of a new premium theme provider, WordPress Now. The company is currently offering three unique WordPress themes with prices as low as $49. WordPress Now will be releasing a new theme on a weekly basis to keep a “fresh” selection of themes available to their customers.

wpnow

At midnight (12:00AM U.S. EST) on June 5, 2009, the company released the WordPress Now website to the public. At that time there were three premium themes available for purchase, including Bloom, Triumph and Elements.

The prices of WordPress Now’s themes are set at an extremely competitive bracket against similar themes f r o m other providers. Four different price points come with each available theme; branded single-use, branded multi-use, unbranded single-use and unbranded multi-use, each caters to different customer needs. Mr. Lee Cooper, Project Director of WordPress Now says that “There is a choice for everyone, whether you need the theme for one website or twenty five. And if you don’t want our logo branded on the website, all you have to do is purchase one of the unbranded options.”

“Our themes come with many features to enhance the functionality,” says Mr. Ryan Maffit, Lead Web Developer. “We want to satisfy an appetite that many of our customers have. Most seek a theme that makes their website unique, and all of our themes have features that make that possible.”

The design of WordPress Now and all of the themes is headed by Mr. Jesse Wingert. Previously a freelance graphic designer, Mr. Wingert has spent the last eight years practicing and exercising his skills with web designing. He says, “To some, having to design a new theme every week would seem like a burden, but I find it especially exciting. It is a great way to use my creativity and skills to their full potential. To stand back and look at your work succeed brings one of the greatest feelings to artistic people like myself.”

As for releasing a new theme every week, Mr. Lee Cooper said, “Most weeks will see a new theme released f r o m WordPress Now. Some weeks may see two new themes, some may see none. But in a 52 week period, we plan on releasing 52 different themes.”

WordPress Now has a development blog and social networking pages such as Twitter, Facebook and MySpace, which offer different ways for customers to keep track of what the developers are working on. For now though, we can only wait and see what the company has up its sleeves for their future theme releases.

Those interested in more information about WordPress Now can visit their website at http://wpnow.com.

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FoundLocally.com Media Inc Has Released A New MovingInCanada.com Web Site, Which Already Attracts Over 50,000 Unique Visitors A Month

The site has expanded and improved community information about hundreds of communities and thousands of neighbourhoods across Canada. Information is integrated with Google’s maps and relevant Realtor.ca MLS listings. The site also provides powerful search tools to find local realtors, builders, and movers, accessing the thousands of businesses and individuals that have added themselves to FoundLocally.com’s free directory, but keeping users close to MovingInCanada.com’s local real estate and community information.

movingincanada

“We wanted to make this site more relevant to the home-buying and moving experience. Over the past year MovingInCanada.com has more than doubled the number of communities and neighbourhoods covered, and the re-design makes all that information more accessible” says Mark Ruthenberg, the website’s General Manger. “Consumers are using the Internet not just to shop, but to decide with whom to do business. They are doing their ‘due diligence’ research online before calling a real person, and are much better informed consumers. MovingInCanada.com continues to evolve to help with that process.”

The new MovingInCanada.com has integrated data from sister site FoundLocally’s free listings business database. The site search integrates more than business descriptions and web links, but news, savings, jobs, and events like realtor open houses posted by those businesses. Before, this information was just a link to FoundLocally, but is now seamlessly built into MovingInCanada. Consumers can now search by business category and community/neighbourhood and compare descriptions and other features, even reviewing a business’s website, to help them make key buying decisions.

Builders, realtors, home stagers and movers can add themselves to their local free listings directory, and are included in both FoundLocally and Moving in Canada with a single listing.

The site has added coverage of the entire Greater Toronto Area (“GTA”), with new detailed information about neighbourhoods in Oakville & Burlington, Mississauga & Brampton, Etobicoke, North York, Toronto, Scarborough, the York Region, and Oshawa & Durham Region. We have also added more information about outlying areas and “bedroom communities” for fast-growing cities like Victoria, Vancouver, Calgary, Edmonton, and Sudbury. We have also added more information about resort communities in the Okanagan & Shuswaps areas of BC and the Canadian Rockies, popular with vacation home buyers as well as year-round residents and retirees.

We have also notice a significant portion of visitors are from outside Canada, looking to move to Canada, so MovingInCanada.com has added content relating to the immigration process.

About FoundLocally.com Media
FoundLocally.com Media Inc. is a Calgary-based company that creates community information portals, and provides web design and web marketing services. It also runs TransCanadaHighway.com (about travel along the world’s longest highway), and MovingInCanada.com (about real estate & relocations). The FoundLocally web sites are represented nationally by 24/7 RealMedia, the nation’s largest interactive ad agency.

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I Love This Person Website Creates Lifetime Dedication Web Pages for Dads

Web users everywhere have a new way to celebrate their fathers this Father’s Day at www.ILoveThisPerson.com. The I Love This Person website gives people an easy way to create permanent online dedication web pages for their dads. This is the perfect, long-lasting Father’s Day present that you share with everyone, to say, “I love you dad”. Don’t just tell the person, tell the whole world!

People can create a customized dedication page any time for any person they admire, respect, or love. Dedications are especially great for a father this Father’s Day, or even a family member or friend. Dedications can be anonymous, or the creator can display his or her name. The I Love This Person web page is like creating a website for your father to show the world you love him.

Users can select a single editable lifetime dedication web page for only $19.95. Dedication web pages are visible to anyone searching the Internet. Users also can link dedications to social media websites, such as Facebook, MySpace, and Twitter, making them easy to share.

New users can create a test dedication web page and view it without committing to pay for it. Once they are happy with the results, they can select a single editable dedication for as little as $19.95. The I Love This Person website is available at www.ILoveThisPerson.com. 

About Robipau
The I Love this Person website is a service of Robipau. Robipau develops and promotes virtual products on the Internet that emphasize the good in humankind. They believe that the potential of the Internet is enormous yet still in its infancy. They endorse the entrepreneurial spirit that exists and is inherent in all of us globally. Robipau works daily with entrepreneurially minded individuals f r o m around the world who have a well thought-out virtual business concept but needed assistance in converting their concept into a revenue-generating Internet business. For more information, visit www.robipau.com. 

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MyCityToronto.com – Toronto’s Business Directory

Finding businesses in Toronto and the GTA has never been easier. Using a PDA handheld device, mobile phone or computer one can quickly and easily find businesses close to where they are on MyCityToronto.com, an online Toronto business directory.

This Toronto business directory is organized such that visitors can easily find what they are looking for as well as the directions to the business premises should they want to visit. Some of the businesses represented on the directory include restaurants, home furnishings, home exterior and interiors, automotive services, electronics, women’s and men’s fashion and many more.

The directory has many other features that the visitor can plug into. The social networking site includes articles, blogs, videos and arcade games. This allows potential customers to socialize and interact with other consumers to swap ideas as well as experiences on MyCityToronto.

In addition to the entertainment that can so easily be enjoyed on one’s mobile phone or PDA device, visitors can also find directions to various places or businesses registered on MyCityToronto. All one has to do is find the business they want to visit and click on the map button. The directions and map to the business establishment will be quickly downloaded.

Tourists and other visitors traveling through the GTA can use MyCityToronto to find places to eat or stay the night as well. The Toronto entertainment scene and night life is full of places one can enjoy. Using their mobile phone or PDA handheld device, anyone can easily log on to MyCityToronto and find a fun spot to have a good time.

The best thing about using MyCityToronto is that there are only 24 main categories to choose from. This makes it easier to quickly find what one is looking for. In addition, each category only has 16 businesses to choose from. Once again this makes the process of choosing an establishment to visit much simpler and with the touch of a button the directions and map are easily accessible too.

SMART technology makes the pages very light and quick to download. Visitors can view the different commercials featured on the Toronto business directory prior to choosing to work with or visit any business listed on the directory. Advertising banners are showcased on a rotating basis and clicking on them will quickly lead the visitor to the establishment’s website where he or she can quickly review the services offered.

Each business represented on MyCityToronto has a premium digital storefront that provides information on the company, what they do and how they can be of service to potential customers. When it comes to making a choice of which business to go with, these come in handy. The articles and blogs provided give even more information on services provided and allow the consumers to make informed purchases at all times. If you need to find anything in Toronto, you will find it on MyCityToronto.com.

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Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

bigmouthmedia

“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Logo Design Made Easy With Laughingbird’s Popular Logo Creator Software

The impressive software suite, “The Logo Creator,” by Laughingbird Software (www.laughingbirdsoftware.com) allows people of all skill levels to design unique logos for their businesses. The logo maker software also lets business owners make page headers and buttons, and other design features needed for websites, corporate material, and more.

logo design

The Logo creator software offers an easy-to-use interface, and a large number of design options, perfect for corporate logos for small business ventures or the entrepreneur wanting to sell logos to interested clients. The logo package is affordably priced as well, allowing anyone to create eye-catching designs in a short amount of time. Its wide array of features and reasonable price have made The Logo Creator the #1 best selling logo maker on the Internet.

The Logo Creation Suite 5.0 includes logo software packages that can be purchased online and downloaded instantly. Each logo set can be used on its own, or in combination with another package to make the process of designing a logo, and other graphic elements, straightforward and quick.

The logo sets available include the Alphabet Logo Edition, Web 2.0 Logo Edition, Corporate Logo Creator, Entertainment Logo Edition, Mascot Logo Collection + Mascots2Go Collection, Sports Logo Edition, Real Estate Logo Edition, Travel Logo Edition, Church Logo Collection, and The Mega Pak Collection. Other products include the Business Card Creator, the Presentation Creator, the Ad Creator, the Web Graphics Creator, and the Avatar Creator.

The Corporate Logo Creator lets individuals create unique corporate logos for websites, blogs, and businesses. The package includes more than 80 professional templates ready to be personalized by adding custom images. Or use one of the 200 built in logo objects that come with the software to put together a logo, header, or button in a matter of minutes.

Essentially, the Logo Creator Corporate Logo Edition makes it possible to add as much or as little detail to the logo design as required. Business owners and webmasters can work at their own pace and build a logo that represents their company’s vision perfectly.

For more information about The Logo Creator, contact Laughingbird Software or visit http://www.thelogocreator.com.

About Laughingbird Software: Since launching in 1998, Laughingbird Software has been a top player in the realm of software and design. The Logo Creator Software is the company’s most popular product, receiving accolades from consumers and industry professionals across the globe. Laughingbird Software creates logo maker software products for small and large business owners, such as the Corporate logo creator, which makes it easyfor anyone to achieve professional results for an affordable price.

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Using Web Copywriting To Attract The Right Customers

Good web copywriting can ensure that readers become loyal customers. However, it isn’t just about writing the reasons why your business is better than competitors. There is a lot of preparation to go which will help your writing speak to your readers in the most effective way.

web copywriting

This article will show you how you can create personas for potential clients, which are a useful tool on the road to creating copy which readers can relate to. By putting yourself in your customers’ shoes, you will find that effective web copywriting is easier.

When it comes to web copywriting, you have to ensure that you are using language that is appropriate for your audience.

This means before beginning your writing, you should spend some time identifying your main audience. You don’t need to survey your current customers – just a little common sense will come in handy.

To help make your writing really speak to the people that visit your site, you should try to develop identities for potential clients. Your clients will vary depending on your industry, so don’t be afraid to experiment with the personas you create.

For example, an online investment guide will be geared towards businesspeople with a secure amount of disposable income. You could develop an appropriate persona for a potential client by:

• Searching for pictures based on your client base. This could be anything, such as “businessman”, “sports fan”, “scientist” or “amateur cook”. The possibilities are endless.
• Thinking about your customers’ goals. Businessmen may want a healthy return on investment, while an amateur cook may want a healthy recipe using forgotten things from the back of the freezer.
• Judging your readers’ knowledge of the subject. If they are an amateur, a cook may be attempting a romantic meal for the first time and will need simple, step-by-step instructions. A scientist will obviously be able to cope with much more technical language and jargon.
• Filling in your example customers’ background. This could include giving them a name, age and short biography.

Once you have this information, print your profile along with the most appropriate picture. If you have this beside you as you write, you fill find your web copywriting becomes more geared towards the sort of client that is likely to become a loyal customer.

When you are writing, you should also ensure that you know what is most likely to impress your target audience.

Few people buy into unjustified claims and hype. Be sure to support what you say with testimonials from satisfied customers, as well as facts and figures to show the benefits of your business.

The tone of voice is also very important, and this will change depending on your audience when you are writing online. Whoever your customers are, they will be most likely to buy from a site that speaks to them in a way they can relate to.

Empathise with your readers, relate to them, and you will find you are attracting the customers you want.

For more information visit MediaCo (UK) Ltd’s web site at media.co.uk/copywriting/.

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Cali Find It Has Just Launched A New Site That Aims To Be A Valuable Resource To The Local Businesses And Communities Of California

Cali Find It has launched a dynamic website that serves as a comprehensive local business directory, social networking platform and guide to local events and attractions in Los Angeles County. The site, www.CaliFindIt.com, offers advertisers a unique and cost effective solution to their marketing needs.

califindit.com

Business owners who become advertising partners are given a plethora of valuable business tools as well as exclusive positioning within the directory. The business directory showcases only sixteen businesses within any given category, offering these businesses increased exposure. A talented graphics team beautifully designs the ads and businesses have the option of uploading coupons and linking directly to their own website if they have one. Cali Find It offers various advertising co-ops that allows small business owners to compete with big budget businesses in radio, TV and newspaper campaigns.

There are also numerous business tools offered to advertisers including promotional giveaways, a free customizable website for businesses who do not have any online presence, and many more tools that offer advertisers an immediate return on investment. Additionally, Cali Find It can produce video commercials for members and distribute those commercials throughout the Internet. Cali Find It is also creating a customizable CRM system for members as well as a sales training platform; both systems are scheduled to be released in December 2009.

About Cali Find It:
Cali Find It is part of a larger network of over 200 sites worldwide and is a sister site to www.MyCityToronto.com.

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Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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Bigmouthmedia Has Been Named The UK’s Number 1 SEO And PPC Agency In The New Media Age Marketing Services Guide 2009

Widely regarded as the definitive guide to Britain’s digital marketing landscape, the NMA league table is ranked on income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer.

“There are many factors behind our success, but the most important is the dedicated, skilled and passionate bigmouth team that underpins everything we do.”

Highlighting the international expertise offered by bigmouthmedia’s offices in the UK, US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success to an unequivocal impact on clients’ bottom lines: “The increased investment in search during the recession reflects the drum beaten by specialists and search pioneers over the past decade: that it’s an incredibly effective, cost-efficient and wholly trackable marketing discipline.”

Citing the latest available research, the guide’s editors expect to see further growth in the year ahead. According to the recently published 2009 UK Search Engine Marketing Benchmark Report, half of Britain’s senior marketers are set to increase their online budgets over the next 12 months.

The 2009 guide pointed to bigmouthmedia’s retention of British Airways’ combined PPC and SEO campaign – together with winning both the Sky and Europcar accounts – as the highlights of another successful year for the UK business. Editors also noted the launch of the agency’s Online PR division and a raft of high profile executive appointments.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Melonbytes Is The World’s First Experience Encyclopedia

Look out, Twitter — social networking has taken on a new face. MelonBytes is the world’s first Experience Encyclopedia — an online community where users share experiences f r o m their lives through stories, photos and videos. It’s a way for people to learn about one another — and about life — through the unique perspectives of individuals f r o m all over the world. Whether it’s an exciting travel narrative or an intimate story about a first kiss, MelonBytes helps us become aware of the remarkable moments that make up our daily lives.

MelonBytes creator Scott McCarter is a Waterloo-based web designer with a truly innovative approach. “I want MelonBytes to help people understand what it’s like to live the life of someone else: to see what they see; feel what they feel; and experience what they experience,” he says. He has taken extreme measures to protect user privacy on the site, keeping last names and emails unpublished and allowing users to update and edit privacy s e t t i n g s at any time. “I know what a huge priority security is for everyone using social networks,” says McCarter. “I want people to feel they can share anything they like, without having to worry about censoring their writing.” 

Experiences are grouped together based on similar content, and are easy to find through a traditional keyword search, through topic categories and authors’ personal attributes. Features like a random experience button, a handy MelonBytes toolbar and “My MelonBytes” link buttons are added bonuses.

With an innovative concept and an already-dedicated user community, MelonBytes is poised to be the next big breakthrough in social networking. It’s only a matter of time before millions of users are vying for space on the site’s central “featured experiences” section, sharing their stories with a captive global audience.

Start sharing at www.melonbytes.com.

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Rackspace Recognised By The European Business Awards 2009 For Customer Focus Excellence

Rackspace Hosting, a leading provider of IT hosting services, has announced that it has been successfully recognised as one of Europe’s leading customer service organisations by the European Business Awards 2009.

The European Business Awards recognises and rewards excellence, best practice and innovation in companies across the 27 EU member states. Now in its third year, the European Business Awards serve to showcase Europe’s most successful business achievements, with hundreds of companies entering each year. This year Rackspace Hosting achieved a top 10 place in the Award for Customer Focus category at the high profile awards ceremony, held in Rome on 7th April.

Brian Thomson, Managing Director at Rackspace, commented: “This recognition is particularly satisfying for us, as it really underlines our mantra of Fanatical Support. In the competitive IT hosting marketplace, everyone claims they deliver excellent customer service, so it’s great to prove that with Rackspace, customer focus is a reality, not just hype.

“2009 has already been a great year for recognition of our endeavours. This success follows closely on the heels of Rackspace being voted 15th best company to work for by the Sunday Times 100 Best Companies Awards, moving up nine places from 2008. This European recognition comes after Rackspace won the overall award for customer focus in the 2008 National Business Awards”.

The recognition Rackspace has achieved at these awards highlights the company’s total commitment to its customers through the Fanatical Support service which focuses on the 5 important key criteria of responsiveness, ownership, resourcefulness, expertise and transparency.

About Rackspace Hosting:
As the world’s leader and specialist in hosting, Rackspace Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable.

A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support, furthering the company’s mission to be one of the world’s greatest service companies. Rackspace featured in the top 30 of both the Sunday Times 100 Best companies to work for list and the Financial Times Great Place to Work Awards, 2008.

Rackspace’s portfolio of hosted services includes managed hosting, hosted exchange and cloud hosting.

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Divine Help For Success, Abundance, Peace And Prosperity

Online Pooja, Online Protection, Online Peace … The century old belief in the mind of millions of people that – after offering PUJA (worship) or Pooja and prayers at these temples nobody return with empty hands and their Desires get fulfilled. Online Puja or Pooja; Online Homa, Havan, Homam; Online Vedic Astrology etc. all are the parts and process of invoking Divine powers to remove your obstacles … to save you from your troubles & crisis… and to paves the way for giving you success, abundance, prosperity and peace in life… …with the Blessings of Hindu God & Goddess. These are some Indian Idols… INDIAN SPIRITUAL IDOLS… sometimes made of Soil, sometimes made of stones or sometimes made of wood …rested silently in temples …seems to be inert …but the vast store house of Spiritual powers… gateway to the Eternal Divinity …

Visit: 

http://www.kalighat.net, 

http://www.kalighatonline.com and

http://www.geocities.com/kaalighat 

to know more and explore the way of getting Success, abundance, peace and prosperity in life by means of spiritual act i.e. online Pooja, Online Homa and online Vedic Astrology.

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Bigmouthmedia Uncovers Britains Missing Millions

Bigmouthmedia reports Britain’s top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100’s digital marketing activity revealed that some of the country’s biggest brands are missing out on a potential online revenue stream worth over£370million.

While the majority of the UK’s leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.

“This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain’s biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

Lyndsay continued, “Affiliate marketing is a well established and proven digital channel, and the fact that so many leading companies continue to ignore it is remarkable in light of the current economic situation.”

Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.

In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.

Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies’ potential 2009 income from the channel based on a more conservative figure of 10%.

“Affiliate marketing is a pay for performance model – you can see exactly where your pound is being spent. It’s a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,” said Jen Brain, Affiliates Manager at bigmouthmedia.

Jen concluded, “The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Affiliate marketing, Social Media Planning, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news, to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

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Market Square Group Launched To Promote Events Industry

1 Month After its launch Market Square Group is already seeing a high volume of traffic as the economic conditions dictate a closer focus on the profitability of business activities.

The Market Square Group Website aims to provide:

a meeting place for market and festival traders, town centre managers, event organisers, event service providers, product wholesalers and businesses involved in corporate hospitality.

• What They Are Offering – Events, links, contacts and information that will benefit a range of individuals and groups all of whom need each other to grow and promote their businesses.

• A Forum – As Events Organisers ourselves we recognise the pressures on promoters, traders and service providers alike. One secondary aim in developing this website is to provide a forum for all those involved in events.

• Value in Events – The Market Square group believes that the demand for themed events and traceable products is growing. They aim to ensure value and validity in each venture they undertake.

Paul Kennedy managing director of Market Square Group Ltd says that all businesses must now be more competitive in terms of the services or products that they are offering. “We are first and foremost event organisers, but over the years have accumulated a wealth of knowledge in all aspects of the industry – so often the difference between success and failure is down to having the right contacts and local knowledge. When we think back to all the things that we might have done differently with the benefit of hindsight, it becomes clear how valuable such experience might be to others in the industry.

I suppose some might say that we are being over generous with the information that we are prepared to share, but we see it as a way of ensuring long term business relationships with our customers and, just as importantly, ensuring that events continue to attract visitors by developing the right themes”.

Market Square Group sees the development of its website as an addition to the traditional marketing techniques that it has always pursued. It believes that there is no replacement for direct personal contact when dealing with customers and we always take care to understand exactly who we are dealing with. New traders, event organisers, town centre managers, hospitality organisers who register on the site will always receive a phone or a personal e-mail from one of us in the office. Not only does the customer gain some reassurance, but it helps the company to determine how they might best be of assistance.

The company has seen a marked reduction in calls and e-mails from traders already on their books since the launch of the website. According to Annie Antor who is responsible for direct customer liaison, this is down to the fact that most of the questions are now answered by the information carried on the site. “Whereas in the past, stall holders have tended to call as each new question arises, they can now sit quietly in front of the PC and gain a thorough understanding of what we as a company are trying to achieve and how they might best benefit from our business. For example, we have made great efforts to give as much information as we can on our venues and events without rewriting the books on history and demographics. The addition of links to venue maps and venue reviews from the town centre mangers and event organisers provide extra help in decision making. Ultimately, we are presenting the facts – it is then for the customers to decide – the website is equally a reference tool as well as a marketing tool”.

There is no denying that the Market Square Group website is an attractive fellow, colourful, image driven and with a gently ironic nature. As many have learnt to their cost, however, there is no mileage in a website that is just a pretty face. So how does the back end assist the administrative side of the business and are the potential customers finding what they are looking for?

Paul Taylor from Byte Design, the company who built the site gives his point of view “Market Square Group came to us with a budget and a pretty good idea of what they wanted in terms of functionality and look. It was clear from the start that they knew more or less what they wanted from the start; our job was to provide a fully functional database that would provide an administrative system for the office whilst at the same time and use a little artistic licence to ensure that the site stood out from the crowd. I would rank the end result amongst the top 3 sites that we have delivered. This was made possible in part the nature of Market Square’s business and part by the demands of the Market Square’s MD – we really accepted a challenge with this one, but the end result will have long term benefits for us as well as the customer”.

The proof of this pudding should perhaps come from Lesley Collins who runs the admin side of Market Square Group “Until we had this database facility on the website, bookings and orders could come my way from a variety of directions including faxes, envelopes and notes on pieces of paper from phone bookings and printed off e-mails. Now, they all just sit there in cyberspace waiting for me to log on an pick them up – the best thing is that they can’t be accidently filed in the wrong box or dropped in the wastepaper bin. Less paper in the office too, and that to a large extent is what Market Square Group is really all about with its Keen Green and Ethical Trade Events.

So if you are a market or festival trader, event organiser or town centre manager visit the Market Square Group website today to explore ways of improving your business model and your revenue.

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