Tag Archives: Web Marketing

B2C, eCommerce, Entertainment, Events, Internet, Online, Services, Web, Web Marketing

I Love This Person Website Creates Lifetime Dedication Web Pages for Dads

Web users everywhere have a new way to celebrate their fathers this Father’s Day at www.ILoveThisPerson.com. The I Love This Person website gives people an easy way to create permanent online dedication web pages for their dads. This is the perfect, long-lasting Father’s Day present that you share with everyone, to say, “I love you dad”. Don’t just tell the person, tell the whole world!

People can create a customized dedication page any time for any person they admire, respect, or love. Dedications are especially great for a father this Father’s Day, or even a family member or friend. Dedications can be anonymous, or the creator can display his or her name. The I Love This Person web page is like creating a website for your father to show the world you love him.

Users can select a single editable lifetime dedication web page for only $19.95. Dedication web pages are visible to anyone searching the Internet. Users also can link dedications to social media websites, such as Facebook, MySpace, and Twitter, making them easy to share.

New users can create a test dedication web page and view it without committing to pay for it. Once they are happy with the results, they can select a single editable dedication for as little as $19.95. The I Love This Person website is available at www.ILoveThisPerson.com. 

About Robipau
The I Love this Person website is a service of Robipau. Robipau develops and promotes virtual products on the Internet that emphasize the good in humankind. They believe that the potential of the Internet is enormous yet still in its infancy. They endorse the entrepreneurial spirit that exists and is inherent in all of us globally. Robipau works daily with entrepreneurially minded individuals f r o m around the world who have a well thought-out virtual business concept but needed assistance in converting their concept into a revenue-generating Internet business. For more information, visit www.robipau.com. 

Via EPR Network
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Affiliate Program, Events, Internet, Online, Social Networking, Web 2.0, Web Marketing

Affiliate Marketing Agency bigmouthmedia Announces Jason Dale And One Little Duck as the Winner of the B.A.B.E. Award

The bigmouthmedia affiliate blogging excellence award (the B.A.B.E. award) was founded as a way to highlight the importance of the affiliate community within the United Kingdom and to reward those who contribute the most to it.

Affiliate marketing is most productive and effective when affiliates are empowered to contribute significantly and safely to merchant sales. Successful affiliates are rewarded with commission on sales, leads and actions but bigmouthmedia launched the blog competition to extend the reward structure to those affiliates who help others.

Jason Dale’s One Little Duck blog was first nominated by the affiliate community – receiving nominations through the affiliate agency’s voting form and mentions on Twitter – and then selected as the final winner by bigmouthmedia’s judges.

“One Little Duck is a great blog,” said Jen Brain, senior affiliate manager at bigmouthmedia, “We thought Jason provided useful reading for affiliates of every level. The blog is community focused and integrates with Affiliates 4 U’s ‘back me’ voting system for individual blog posts, MyBlogLog f r o m Yahoo, the ShareThis widget and sports a good collection of recommended WordPress plugins.”

On winning the award, Jason Dale said: “I’m still in shock but I am very pleased and truly honoured that One Little Duck has been chosen as the B.A.B.E Award winner, especially as there are many high quality UK affiliate bloggers. Thanks to the judges and nominators, as well as to everyone who reads One Little Duck. A big thanks also to bigmouthmedia for the awards initiative. I hope it will become an annual event and that more affiliates are encouraged to share their experiences with others via their own blogs”.

The competition allowed affiliates to step up for nomination by talking about the award on Twitter. Bigmouthmedia recorded several hundred tweets and retweets about the competition as affiliates spread the news.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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Events, Internet, Search, Searching, SEM, SEO, Web 2.0, Web Marketing

Bigmouthmedia Has Welcomed The Launch Of Microsoft’s Bing Search Engine For Introducing Renewed Competitive Impetus And Consumer Choice To A Marketplace Currently Dominated By Google

bing

Europe’s largest independent digital marketing agency praised the new service, due to be unveiled on the back of a reported $100million promotional campaign, as a potentially crucial landmark in the online search sector’s development. Citing Microsoft’s pan-European approach and collaboration with key agencies in advance of the launch, bigmouthmedia believes that Bing  could add a refreshing new dynamic to the industry.

“Competition is always welcome. It has been some time since the search industry had a realistic alternative to Google, and if Microsoft’s new engine can provide that then it will be of obvious benefit to both digital marketers and consumers alike,” said bigmouthmedia CEO Steve Leach.

“Only time will tell how successful Bing will be, but if Microsoft can show the average household searcher that there really is an alternative, then this could be a pivotal moment in our industry’s evolution.”

Praising Microsoft for its willingness to work closely with key SEO agencies in advance of the launch, bigmouthmedia expects the Redmond giant to get a number of things right. While services such as Yahoo do not treat large parts of Europe as distinct territories, Bing is expected to see its European launch followed by the introduction of a range of country-specific services. Similarly, it is expected that we will also see Bing evangelists active in Europe and not just the US.

Bigmouthmedia’s initial assessment of the new service is that in its initial incarnation Bing will do enough to generate coverage and interest but be familiar enough not to scare users away. Microsoft also clearly understands the importance of searcher confidence in relation to the perception of good search results.

“While the search sector is excited by the prospect of a new service, only time will tell if Bing is to have a permanent impact. The industry has seen numerous new engines launched over the years – including several by Microsoft – and it’s fair to say they haven’t been hugely successful,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“There are some tough questions that Microsoft has to answer. Just how are they going to get average household searchers to try Bing for the first time, and how long will the company be willing to support their current Bing strategy if progress is slow? Until we know the answers, the jury will still be out on this one.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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B2b, B2C, Events, Internet, Online, Searching, Services, Web, Web Directories, Web Marketing

MyCityToronto.com – Toronto’s Business Directory

Finding businesses in Toronto and the GTA has never been easier. Using a PDA handheld device, mobile phone or computer one can quickly and easily find businesses close to where they are on MyCityToronto.com, an online Toronto business directory.

This Toronto business directory is organized such that visitors can easily find what they are looking for as well as the directions to the business premises should they want to visit. Some of the businesses represented on the directory include restaurants, home furnishings, home exterior and interiors, automotive services, electronics, women’s and men’s fashion and many more.

The directory has many other features that the visitor can plug into. The social networking site includes articles, blogs, videos and arcade games. This allows potential customers to socialize and interact with other consumers to swap ideas as well as experiences on MyCityToronto.

In addition to the entertainment that can so easily be enjoyed on one’s mobile phone or PDA device, visitors can also find directions to various places or businesses registered on MyCityToronto. All one has to do is find the business they want to visit and click on the map button. The directions and map to the business establishment will be quickly downloaded.

Tourists and other visitors traveling through the GTA can use MyCityToronto to find places to eat or stay the night as well. The Toronto entertainment scene and night life is full of places one can enjoy. Using their mobile phone or PDA handheld device, anyone can easily log on to MyCityToronto and find a fun spot to have a good time.

The best thing about using MyCityToronto is that there are only 24 main categories to choose from. This makes it easier to quickly find what one is looking for. In addition, each category only has 16 businesses to choose from. Once again this makes the process of choosing an establishment to visit much simpler and with the touch of a button the directions and map are easily accessible too.

SMART technology makes the pages very light and quick to download. Visitors can view the different commercials featured on the Toronto business directory prior to choosing to work with or visit any business listed on the directory. Advertising banners are showcased on a rotating basis and clicking on them will quickly lead the visitor to the establishment’s website where he or she can quickly review the services offered.

Each business represented on MyCityToronto has a premium digital storefront that provides information on the company, what they do and how they can be of service to potential customers. When it comes to making a choice of which business to go with, these come in handy. The articles and blogs provided give even more information on services provided and allow the consumers to make informed purchases at all times. If you need to find anything in Toronto, you will find it on MyCityToronto.com.

Via EPR Network
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Advertising, B2b, Contextual, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

bigmouthmedia

“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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B2b, Internet, Online, Services, Web, Web Marketing

Using Web Copywriting To Attract The Right Customers

Good web copywriting can ensure that readers become loyal customers. However, it isn’t just about writing the reasons why your business is better than competitors. There is a lot of preparation to go which will help your writing speak to your readers in the most effective way.

web copywriting

This article will show you how you can create personas for potential clients, which are a useful tool on the road to creating copy which readers can relate to. By putting yourself in your customers’ shoes, you will find that effective web copywriting is easier.

When it comes to web copywriting, you have to ensure that you are using language that is appropriate for your audience.

This means before beginning your writing, you should spend some time identifying your main audience. You don’t need to survey your current customers – just a little common sense will come in handy.

To help make your writing really speak to the people that visit your site, you should try to develop identities for potential clients. Your clients will vary depending on your industry, so don’t be afraid to experiment with the personas you create.

For example, an online investment guide will be geared towards businesspeople with a secure amount of disposable income. You could develop an appropriate persona for a potential client by:

• Searching for pictures based on your client base. This could be anything, such as “businessman”, “sports fan”, “scientist” or “amateur cook”. The possibilities are endless.
• Thinking about your customers’ goals. Businessmen may want a healthy return on investment, while an amateur cook may want a healthy recipe using forgotten things from the back of the freezer.
• Judging your readers’ knowledge of the subject. If they are an amateur, a cook may be attempting a romantic meal for the first time and will need simple, step-by-step instructions. A scientist will obviously be able to cope with much more technical language and jargon.
• Filling in your example customers’ background. This could include giving them a name, age and short biography.

Once you have this information, print your profile along with the most appropriate picture. If you have this beside you as you write, you fill find your web copywriting becomes more geared towards the sort of client that is likely to become a loyal customer.

When you are writing, you should also ensure that you know what is most likely to impress your target audience.

Few people buy into unjustified claims and hype. Be sure to support what you say with testimonials from satisfied customers, as well as facts and figures to show the benefits of your business.

The tone of voice is also very important, and this will change depending on your audience when you are writing online. Whoever your customers are, they will be most likely to buy from a site that speaks to them in a way they can relate to.

Empathise with your readers, relate to them, and you will find you are attracting the customers you want.

For more information visit MediaCo (UK) Ltd’s web site at media.co.uk/copywriting/.

Via EPR Network
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Events, Internet, Links, Online, Search, Services, Social Networking, Web, Web Directories, Web Marketing

Cali Find It Has Just Launched A New Site That Aims To Be A Valuable Resource To The Local Businesses And Communities Of California

Cali Find It has launched a dynamic website that serves as a comprehensive local business directory, social networking platform and guide to local events and attractions in Los Angeles County. The site, www.CaliFindIt.com, offers advertisers a unique and cost effective solution to their marketing needs.

califindit.com

Business owners who become advertising partners are given a plethora of valuable business tools as well as exclusive positioning within the directory. The business directory showcases only sixteen businesses within any given category, offering these businesses increased exposure. A talented graphics team beautifully designs the ads and businesses have the option of uploading coupons and linking directly to their own website if they have one. Cali Find It offers various advertising co-ops that allows small business owners to compete with big budget businesses in radio, TV and newspaper campaigns.

There are also numerous business tools offered to advertisers including promotional giveaways, a free customizable website for businesses who do not have any online presence, and many more tools that offer advertisers an immediate return on investment. Additionally, Cali Find It can produce video commercials for members and distribute those commercials throughout the Internet. Cali Find It is also creating a customizable CRM system for members as well as a sales training platform; both systems are scheduled to be released in December 2009.

About Cali Find It:
Cali Find It is part of a larger network of over 200 sites worldwide and is a sister site to www.MyCityToronto.com.

Via EPR Network
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Advertising, B2b, Contextual, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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Advertising, B2b, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia Has Been Named The UK’s Number 1 SEO And PPC Agency In The New Media Age Marketing Services Guide 2009

Widely regarded as the definitive guide to Britain’s digital marketing landscape, the NMA league table is ranked on income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer.

“There are many factors behind our success, but the most important is the dedicated, skilled and passionate bigmouth team that underpins everything we do.”

Highlighting the international expertise offered by bigmouthmedia’s offices in the UK, US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success to an unequivocal impact on clients’ bottom lines: “The increased investment in search during the recession reflects the drum beaten by specialists and search pioneers over the past decade: that it’s an incredibly effective, cost-efficient and wholly trackable marketing discipline.”

Citing the latest available research, the guide’s editors expect to see further growth in the year ahead. According to the recently published 2009 UK Search Engine Marketing Benchmark Report, half of Britain’s senior marketers are set to increase their online budgets over the next 12 months.

The 2009 guide pointed to bigmouthmedia’s retention of British Airways’ combined PPC and SEO campaign – together with winning both the Sky and Europcar accounts – as the highlights of another successful year for the UK business. Editors also noted the launch of the agency’s Online PR division and a raft of high profile executive appointments.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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Advertising, B2b, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia Uncovers Britains Missing Millions

Bigmouthmedia reports Britain’s top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100’s digital marketing activity revealed that some of the country’s biggest brands are missing out on a potential online revenue stream worth over£370million.

While the majority of the UK’s leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.

“This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain’s biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

Lyndsay continued, “Affiliate marketing is a well established and proven digital channel, and the fact that so many leading companies continue to ignore it is remarkable in light of the current economic situation.”

Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.

In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.

Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies’ potential 2009 income from the channel based on a more conservative figure of 10%.

“Affiliate marketing is a pay for performance model – you can see exactly where your pound is being spent. It’s a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,” said Jen Brain, Affiliates Manager at bigmouthmedia.

Jen concluded, “The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Affiliate marketing, Social Media Planning, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news, to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

Via EPR Network
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Advertising, B2b, eCommerce, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia Summit To Map Out Finance Sectors Online Battleground

Bigmouthmedia reveals that one of the UK’s leading online business experts is set to tell an audience of financial sector executives that the digital media will be a key battleground in their fight to beat the downturn.

Speaking ahead of the bigmouthmedia finance summit in April, Econsultancy CEO Ashley Friedlein believes that the finance industry faces a fight on two fronts over the coming year. In addition to coping with an uncertain market, he says the beleaguered sector will also be forced to come to terms with the explosive growth of social media.

“While the financial sector faces an unprecedented crisis of consumer confidence, it is also operating in an era where the way that businesses interact with the public is changing at a breakneck speed. The remarkable popularity of social networking applications such as twitter, LinkedIn and Facebook has taken many businesses by surprise, but the medium has already become a key commercial communications channel,” said Friedlein, “Coming to terms with these new channels and keeping pace with the rapid developments within them will be one of the critical challenges facing businesses in the months ahead.”

Drawing upon Econsultancy’s wealth of industry research, Friedlein plans to use the event to demonstrate how businesses can effectively engage the social media. Joining a line up of some of the UK’s best known online finance specialists, his presentation will contribute to an agenda designed to take participants through the key marketing strategies recommended to help businesses prosper in the current economic climate.

He will be joined by Senior Head of Financial Services at Google UK Ian Morgan and Tom Pearman, Finance Manager at Microsoft Advertising. Comscore’s Paolo Barbesino, Yahoo Finance Category Director Jeremy Fawcett and Will Cooper from New Media Age will also be presenting.

“It may be a tough time for the finance sector, but there are still opportunities for smart, successful companies working towards the recovery,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

He continued, “We designed this summit to highlight the positives, and the attendees can look forward to an exciting event focused on successful strategies, informal networking and a chance to speak directly with the people at the forefront of online finance in the UK today.”

The bigmouthmedia Finance Summit takes place in London on 8th April and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can call 0845 130 0055 or email hello@bigmouthmedia.com for an invitation.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search Engine Optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, , Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Affiliate Program, eCommerce, Web, Web Marketing

The Internet’s Most Popular Wedding Favor Store Offers Affiliate Marketing Opportunities Through Shareasale, Avantlink And Linkconnector

AmericanBridal.com, the Internet’s most expansive collection of unique and affordable wedding favors, today announced that it is offering affiliate marketing opportunities through Shareasale, Avantlink and Linkconnector. AmericanBridal.com pays 10% referral commission on sales and provides very appealing promotional offers that can easily turn referral visitors into paying customers.

“There are many affiliate programs out there, and one of the reasons we are successful is that we are constantly offering special promotions and offers that are too good to resist,” said Shirley Tan, founder, AmericanBridal.com. “Helping to convert referral traffic to actual sales means that our affiliates can earn commissions more regularly.”

Affiliates appreciate the generous promotions that AmericanBridal.com offers to their referrals, which makes it easier for publishers to earn money. One of the most popular and blogged about promotions was AmericanBridal.com’s $5 bridesmaid tote sale. Affiliates can post the promotional banners to help drive traffic to AmericanBridal.com. Once there, the unique selection of products coupled with a competitive price ensures that referral visitors become customers.

Due to popular demand, AmericanBridal.com is bringing back the $5 bridesmaid tote special for a limited time. Choose f r o m a selection of bags including tote bags, cosmetic bags, pet carriers, overnight bags, toiletry bags, purses, duffel bags, backpacks, garment bags, laptop totes and more. A coupon code is not necessary to receive special pricing. Add monogramming for just $10 more. Please visit www.AmericanBridal.com and select $5 Bridesmaid Totes banner.

In addition to the Tote Bag promotion, AmericanBridal.com is offering a 50% reduction on clearance merchandise (enter coupon code clearance50 at checkout). Clearance code cannot be combined with the $5 Tote Bag sale.

A popular destination for wedding favors, bridal shower favors and discount wedding favors that don’t look like cheap wedding favors, AmericanBridal.com is now serving and shipping to U.S. and international customers.

AmericanBridal.com offers the most extensive collection of wedding favors and accessories such as party favors, wedding invitations, personalized gifts, wedding ideas, wedding flowers, cake toppers, thank you cards, wedding guest favors, shower favors, wedding jewelry, wedding decorations, wedding centerpieces, bridal shower games, wedding programs, bridal jewelry, bridal shower invitations, place cards, usher gifts, wedding albums, wedding announcements, favor boxes, unity candle, wedding anniversary gift, wedding checklist, wedding bells, wedding napkins, wedding veils and much more.

About AmericanBridal.com
AmericanBridal.com is the online source for unique and affordable wedding favors and accessories. For every theme or season, AmericanBridal.com has the most extensive selection of products that are guaranteed to make any wedding an unforgettable event for the bride and groom and their guests.  F r o m fun and unusual to traditional and elegant, Americanbridal.com specializes in personalized wedding favors, attendant gifts, wedding ceremony accessories, unique bridesmaids gifts and groomsmen gifts, bridal accessories and jewelry, and themed wedding favors. AmericanBridal.com offers the selection of a showroom with the convenience of online shopping and superior customer service at prices that can’t be beat. For more information, please visit us at www.AmericanBridal.com.

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Free Stuff, Internet, SEM, SEO, Services, Traffic, Web Marketing

Free SEO Tools Collection

For companies looking to promote their sites on search engines and over the Internet, a new collection of SEO Tools has been published by Dixon Jones, the managing director of Receptional through his personal blog. Search engine optimisation professionals are often fiercely protective of all the tools and systems that they use to develop their craft, even though most tools are fairly accessible, so it is always helpful when those in the industry share some of their secrets.

The tools that Dixon is advocating include some “home grown” seo tools and differ from some of the many page rank checkers and auto submission software that still pervades the industry to this day. His Link analyser makes an effort to extract signs of quality from Yahoo’s Back-link data API, for example, rather than simply relying on the back-link count. Dixon Jones said: “To be honest – we have a considerably more powerful system for mapping back-links than this tool, but the one I have shown here is free for anyone to use and has the advantage of being able to quickly compare the relative strengths of two competing websites.

Dixon’s company has also developed a tool that quickly shows developers how a web page is likely to be viewed by Google when it has been indexed. The S.E.R.P.S. Preview Tool” is an SEO Tool that helps developers avoid creating pages that a user will never click on from a search result.

Another tool reflects the modern day approach to Internet Marketing, by providing a simple – but effective way to manage your passwords over multiple social networking sites, In the current age of Internet marketing, it is entirely possible – even likely – to develop hundreds of passwords just to “keep it altogether”. This presents a very real security risk if you use the same password across multiple systems. If any one system gets compromised, one’s whole social network could also be compromised. This tool allows you to remember one password, yet generates unique passwords for all domains.

All the SEO tools are free to use, although some are third party. Dixon Jones is due to speak in Iceland and Ireland in March about Search marketing and SEO. (Ref: Qvswr)

About Receptional.com
Receptional.com caters for the growing number of companies who wish to realise the potential of their web sites. The company offers a portfolio of internet marketing services to maximise and monitor web site traffic and has an enviable reputation for the management of paid and unpaid search for its clients. Receptional remains one of only ten UK search engine marketing companies granted Overture accreditation.

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Entrepreneur Ken Appleby Found Out The Hard Way That If You Want To Build An Online Business You Have To Work At It

After years of old-school marketing strategies failed, he had to make a change to make success. Today’s Marketer has to leverage his time even more than yesterday’s. Especially considering the current economic recession. Today’s Marketer has to use the Internet. Videos, E-books, Web 2.0, YouTube, and press releases will get you well on your way to making real money online.

It’s simple: where does anyone go to find a way to make extra income? Google. We type in, “Home Based Business,” or something to that end and we get bombarded with people trying to sign us up. Ken Appleby found that it’s much more effective to learn for free first, than to sign up with the promise that he’d be making $30 000 in his first month. Investigate what it will take to make it to the next level, and you’ll find that it’s not rocket science, but a plan, and it’s steady execution.

What are the core activities that today’s Internet Marketer performs? He (or she) leverages his time. You have to complete a task once, and let the product of your work show over and over again. For instance, this press release was written once, but now Ken Appleby can help the aspiring Guru to achieve his dreams over and over again each time this article is read. You must put yourself on YouTube. If you’re camera-shy, good luck to you. Make videos that show the world that you’re flesh-and-blood. Show them you genuinely want to help them. Discard doubt, it’s useless. Every time you have a doubt about what you’re doing remember this: you are the captain of your ship. Choose to ignore any automatic negative thought and decide to push on through. Use the many free avenues of advertising and start driving traffic toward your websites. Getting set up with websites is easy to do, and people who are willing to help can show you how. All these tasks aren’t difficult to complete, but once they are completed, they make a presence and personality for you that will pay dividends for a long time.

Why is this article entitled, “Newbie to Guru in only 10 days?” The reason is simple. Because if you commit yourself to putting these steps into action- if you enlist the help of someone who’s done it before and is willing to guide you, you can make many marketing moves that will lift you up quicker and higher than you ever thought before.

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B2b, Blogs, eCommerce, Free Stuff, Hosting, Internet, Podcasts, Services, Shopping, Social Networking, Web, Web Marketing

UK SMEs Sell Themselves Short On Internet Shopping Bonanza Revealed by BT Tradespace

New research from BT Tradespace indicates that six out of 10 small businesses are missing out on their share of a £20 billion-a-year* web shopping boom because they are not selling their products and services online.

The new Voice of Small Business report from BT Tradespace shows that 67% have little faith they can find customers on the internet, even though more than two thirds (69%) shop online at least once a month.

The survey found that the number of SMEs with a website rose by 20% between 2007 and 2008. However, just 13% of small businesses consider websites integral to marketing strategy and only three per cent use their site to communicate with consumers.

Mick Hegarty, head of bttradespace.com, said: “Small companies can benefit greatly by exploiting the marketing and sales opportunities afforded by the internet.

“During these challenging times, more people than ever are using the web to shop because of the choice, convenience and cost savings it provides. A professional and credible online presence can open up a world of opportunities and provides a great platform to engage with customers.”

The Voice of Small Business report, commissioned to discover how SMEs can best communicate and conduct business in the current economic climate, found that 92% are aware of blogging but just 18% use it for business purposes.

The research also found that the smallest companies (up to five employees) were least likely to interact with other local businesses with 47% admitting to not knowing the companies in their area.

Hegarty said: “The internet opens up a global marketplace for SMEs helping them to compete and prosper.”

“Free business social networking websites and social media tools like blogging and podcasting can transform a company’s fortunes at the click of a button.

“Entrepreneurs can showcase goods, enhance their online marketing profiles, maintain an ongoing dialogue with customers, and share information and expertise with like-minded companies.”

* Verdict Research estimates that in 2008 online spending by consumers on retail purchases rose by a substantial 32% to £19.4bn. With Internet access growing and users purchasing more frequently and more heavily online, this strong growth is set to continue, albeit at a more subdued rate. By 2012, online retail is set to reach £42.4 billion, 12.4% of total online spending.

About BT Tradespace
BTTradespace.com is a 300,000-member online community, which enables businesses to sell products and services and connect with other people effectively – both building business and customer relationships.

BT Tradespace provides social networking for businesses and free website set-up.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services.

In the year ended 31 March 2008, BT Group plc’s revenue was £20,704 million with profit before taxation and specific items of £2,506 million. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

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Struggling Internet Marketers can join someone else and have one sponsor, or they can join Heather Turnbow and have 300 sponsors

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The Peoples Program is committed to supporting all of the members, Heather Turnbow is committed to supporting her members/friends, and their members/friends. Together, both give the absolute best marketing tools and training available online today. As a member of The Peoples Program, all members and their future enrollments will receive training and mentoring that is only available to TPP members. Heather Turnbow goes on to offer her enrollments a one-year no-cost student membership to The University Of Internet Science, where one sponser becomes 300 sponsers, 300x’s the support, knowledge, live training 5 nights a week, interactive members area with video/audio postacard capability, file sharing and so much more.

There are so many reasons to participate in The Peoples Program. “Gifting” has changed countless lives for the better. People who were about to lose their cars and homes have been saved from financial ruin, college education’s have been made possible, and nearly forgotten dreams have come true, all from participation in “Gifting”. “CashGifting” is the fastest way I have found to legally and ethically generate cash.

The Peoples Program is offered only through an exclusive one-on-one invitation to individuals over 18 years of age. Individuals are invited to learn more about the activity and become part of something extraordinary. Your geographical location is totally irrelevant with our revolutionary program! Anyone can do this. People currently employed part-time or full-time, unemployed, retired, disabled, a student, single parent or a busy housewife, our amazing program will help you generate cash delivered directly to your door! Many people easily work this activity around their existing schedule, part-time. It’s a matter of setting priorities and fitting this into your current lifestyle, aptly named The Peoples Program.

The Peoples Program is the first residual hybrid gifting program of it’s kind. Highlights of the program include 100% Credit system with No Qualifying, only $50/year Admin Fee (Lowest in the Industry), and 9 Gifting Levels – something for everyone. Also includes Mulit-Choice Replicated Websites with Capture Page choices, a Customizable Autoresponder System, with Aweber option, and the Prospect and Contact Management System.

This is the Most Powerful Cash Gifting Activity Structure in the history of Cash Gifting. The response from the internet cashgifting community has been tremendous. Many people are discovering how to get on the path to financial well being. With the unique leverage of the TPP “Lifetime Residual” Cash Flow Structure, you can have mulitple gifts rolling in from various sources and avenues. Zero Qualifier Needed. With time tested cash-generating strategies and one-on-one training and ongoing support behind every member, it really makes no difference whatsoever, whether you’re an absolute novice or a seasoned marketer. Heather Turnbow can help you, even if you can’t Copy and Paste.

Success is a inevitable when you combine the perks of The Peoples Program with the University of Internet Science and a mentor like Heather Turnbow, a mentor who genuinely cares how your marketing plan is going, someone who will take your call, even as she has lunch on vacation in Las Vegas. Struggling Internet Marketers can join someone else and have one sponsor, or they can join Heather Turnbow and have 300 sponsors – 300 other Successful Entreprenuers who all participate in the Exclusive Michelangelo Lopez Club and practice “Give Away 90% of your Knowledge and Make Money on the 10%” – the motto of Heather Turnbow and the entire University of Internet Science.

Heather Turnbow is an Internet Marketing Coach and Expert Team Trainer. She is also a mommy to 3 in Colorado. Google Her Name “Heather Turnbow” and visit HaveSuccessAndWealth.com.

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Virgin Media gets festive with the launch of a new Christmas microsite providing inspiration for gifts and advice on Christmas dilemmas

As the festive season fast approaches, Virgin Media has unveiled a brand new Christmas microsite providing inspiration for gifts and advice on family dilemmas.

The new Virgin Media microsite contains a host of top brands, such as Marks and Spencer, John Lewis, Toys R Us, Red Letter Days and Majestic Wine, and is bursting with Christmas gift ideas for everyone. With over four million products available to choose from, the new site makes it even easier to browse through the special gift sections to help find the perfect present for that special someone.

The new site also includes a host of daily updated features to help avoid any Christmas crises or family feuds. There is a wide range of articles available on the site covering the weird and the wonderful, to common Christmas questions, such as presents for pets, festive recipes and party planning, budgeting for Christmas, top skiing destinations, the best European Christmas markets, gift giving etiquette, ethical and eco-friendly Christmas tips and lots more.

To really get into the seasonal spirit, from 1st December, there will also be an interactive advent calendar which will feature some of the best Christmas steals and deals available, as well as competitions.

The new Virgin Media Christmas microsite offers a massive range of high street shops and must-have brands, including personalised gifts, most-wanted toys, snazzy gadgets, top-class wine and champagne, festive flowers, imaginative experiences and, gifts, designer clothing and sportswear, and awesome electronics.

About Virgin Media
Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company – the UK’s only quad-play of TV, broadband, phone and mobile, plus the most advanced TV on demand service, all delivered through its unique fibre-optic cable network. Virgin Media launched the UK’s first high definition TV service, is the only TV platform to carry BBC iPlayer, and offers a high-specification, HD-ready V+ personal video recorder. Virgin Media is the UK’s largest residential broadband provider, the largest virtual mobile network operator and the second-largest provider of pay TV and home phone.

Virgin Media has been voted the sixth Most Loved Brand in Britain in a Marketing magazine poll, as well as having been voted the Most Trusted ISP Brand 2008 by Reader’s Digest magazine. The Sunday Times also awarded Virgin Media its 2008 Best Buy awards for broadband and movies on demand.

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Bigmouthmedia launches campaign to promote search marketing as career option

Bigmouthmedia, independent digital marketing agency, has launched a new cross-industry campaign to promote a career in Search and digital marketing to university graduates.

The move follows the recent publication of survey results revealing that the majority of Scotland’s new graduates feel that higher education should do more to connect students to potential opportunities in emerging industries. The research, which was conducted earlier this year by bigmouthmedia, also revealed students’ beliefs that universities are failing to adequately prepare leavers for life in the real world.

Despite the fact that search marketing has grown from nothing to become a £1.2bn a year business in the last decade, until now none of the UK’s careers advisory bodies have listed search engine optimisation or digital marketing amongst the options available to graduates. However, following consultations with bigmouthmedia, Careers Scotland have now updated their records to reflect the industry’s growing significance.

While continuing to work with the relevant sector Skills Councils in Scotland to ensure that information is available to entry-level job seekers, bigmouthmedia now plans to carry the campaign to the rest of the UK and Europe.

“Every year companies like bigmouthmedia hire a raft of recent graduates, yet our experience attending university careers fairs tells us that many new entrants to the workforce are simply unaware of the opportunities available in the sector,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

She continued, “With a wide range of roles on offer the search marketing sector can offer a career path to both science graduates with Maths, Statistics or IT related degrees and social sciences students with creative, language and communications skills. We believe that new career paths like this have a vital role to play in the economy, and will continue campaigning to ensure that the relevant advisory bodies are kept up to date.”

“It’s often been joked in the search marketing space that no one wanted to be a search marketer when they grew up. Such jobs didn’t exist. Now they do, and it’s great to see that careers services are catching up to help provide education for this important career,” said Danny Sullivan, Editor In Chief, SearchEngineLand.com.

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Advertising, B2b, Internet, Search, SEM, SEO, Web, Web Marketing

Bigmouthmedia selected by Europcar to drive its natural search strategy across Europe

Europcar, the number one car rental company in Europe, has selected Bigmouthmedia to drive its natural search strategy across Europe.

Bigmouthmedia, Europe’s largest independent digital marketing agency will direct the company’s SEO activities across its portfolio of corporate websites. Designed to inject fresh impetus to the firm’s digital marketing strategy, the campaign will be responsible for boosting traffic to Europcar’s sites in Germany, France, Italy, Spain, Belgium and Portugal.

“This promises to be a challenging campaign. Aimed at a highly competitive market and requiring our team to work using a variety of languages, it’s the kind of contract you can really get your teeth into and we’re looking forward to meeting it head-on,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

Guirec Grand-Clement, Global Sales & Marketing Director at Europcar International commented, “Search Engine Optimisation is an ever-changing area that requires a special blend of skill and experience. Europcar selected Bigmouthmedia for its industry-leading status and unique multilingual capabilities which make them the perfect partner to help move us forward online.”

This partnership further develops the reputation of bigmouthmedia which currently leads the digital marketing strategies of a third of the UK’s most trusted brands. In addition to Europcar, Bigmouthmedia now services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Aer Lingus, Barclays, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Euler Hermes and Wall Street Institute.

About Europcar
Owned by the French private equity firm Eurazeo, Europcar is the European leader in passenger car and light utility vehicle rentals. The company serves business and leisure customers throughout Europe, the Middle East, Africa, Latin America and the Asia-Pacific region. Excluding franchise operations, in 2007 Europcar signed more than 10 million rental contracts, with 7,700 employees and a fleet exceeding 215,000 vehicles. In September 2008, Europcar and the leading player in North America, Enterprise Rent a Car, joined forces in a strategic alliance which forms the world’s largest car rental network, with more than 1.2 million vehicles and 13,000 locations in 162 countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

 

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B2b, Internet, Links, Online, Search, SEO, Traffic, Web Marketing

Affordable search engine optimization to improve your search engine ranking

Web SEO Elite announces the launch of their brand new website that includes a complete offering of search engine optimization services custom tailored to ensure you reach your marketing objectives. Our custom services are based on market data, your own site’s analysis, and your marketing objectives. Our search engine optimization services include competitor analysis, keyword phrase research, website analysis, inbound link submissions, link exchanges, and reports.

Our staff is comprised of a team of web designers, marketing specialists, engineers, and sales professionals all with over ten years experience in the international business arena. Please contact us today for a free consultation after you have viewed our site at: www.webseoelite.com

 

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