Category Archives: Website Localization

B2b, B2C, Broadcasting, eCommerce, Entertainment, News, Services, Traffic, Web, Web Marketing, Website Localization

Motorvision Group is accelerating its localization efforts and cost savings with the help of AI dubbing technology from Dubformer.ai

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AMSTERDAM, 9-Nov-2023 — /EPR INTERNET NEWS/ — Motorvision Group, a leading European producer and operator of TV channels specializing in automotive content, is successfully transforming its localization process with the help of AI dubbing technology provided by Dubformer. By embracing AI-powered localization, Motorvision not only significantly reduced its localization costs, but also improved its connection with Motorvision’s target audience in LATAM countries and paved the way for potential expansion into new markets.

Motorvision Group is a well-established operator of TV channels, focusing on all aspects of the automotive industry, offering news coverage, documentaries, lifestyle content, and (Live) motorsports programs. With a worldwide presence and localized in multiple languages such as English, French, German, LAS, Greek, Portuguese, and Thai, Motorvision caters to a diverse range of viewers. The channels feature series with episodes ranging from 30-60 minutes in length, as well as shorter clips primarily intended for their popular Motorvision YouTube channel.

Traditionally, Motorvision relied on human translators and voice actors for subtitling and dubbing. However, the company recognized the need to optimize its localization process in order to stay competitive and meet the growing demands of its global audience. By adopting AI dubbing technology from Dubformer, Motorvision was able to expedite its localization efforts while achieving significant cost savings.

Motorvision began subtitling content in Greek and Brazilian Portuguese, and successfully produced four episodes with voiceovers in Latin American Spanish (LAS). The LAS version received widespread acceptance from Motorvision’s technical team, audience, and local linguists. Importantly, the AI-generated voiceover proved to be far more cost-effective than conventional market rates, allowing Motorvision to consider expanding AI dubbing to a wider range of languages.

One of the initial challenges faced by Motorvision during their AI dubbing testing was ensuring the correct pronunciation of different brands and eliminating the somewhat “robotic” sound (the first test was done in UK English). Dubformer effectively addressed these challenges by incorporating feedback from their “proof-listeners” and is actively working on integrating relevant glossaries to guarantee perfect pronunciation.

Furthermore, in order to create a more natural-sounding audiotrack, the Dubformer team explored different voices and applied enhanced AI mixing techniques, successfully achieving the desired outcome.

“We are thrilled to embark on this journey with Dubformer,” said Raimund Koehler, CEO of Motorvision Group. â€œOur mission is to provide our viewers around the world with the highest quality programming in their preferred language. With the help of Dubformer’s unique AI technology and approach involving human proof-listeners, we can increase our output without compromising on the quality of our content.”

In the initial AI dubbing venture, Motorvision has already achieved a 17% reduction in total localization costs. Motorvision has successfully dubbed four episodes for the LATAM and Spanish markets and is now preparing for further collaboration. The company’s ambitious plans include expanding AI dubbing into French, Brazilian Portuguese, Spanish, and potentially English, as they continue to revolutionize the localization landscape in the media industry.

Working in collaboration with Dubformer, Motorvision remains committed to enhancing its localization process and revolutionizing the media industry by leveraging AI technology.

About Dubformer
Dubformer (https://dubformer.ai/) is an AI dubbing start-up, specializing in delivering broadcast-level quality dubbing and voice-over services to the media industry. The company leverages a unique technology stack, developed by a team of leading AI experts, pairing it with the Human Touch platform. This approach ensures that the outcome aligns with the media industry standards.

About Motorvision Group:
Motorvision Group is Europe’s leading creator and producer of automotive-themed television programming. The company unites the production, purchase, and sale or licensing of moving image content with the operation of global TV channels, and online and mobile streaming services under one roof. More information: www.motorvision-group.com

SOURCE: EuropaWire

B2b, B2C, Database, Internet, News, Services, Software, Web, Web Marketing, Website Localization

New service to measure and analyze best practices and competitive differentiators across a broader sample of websites

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BOSTON, MA, United States, 28-Jul-2021 — /EPR INTERNET NEWS/ — Many businesses want to delight customers around the world with a top-notch digital experience in their own language. However, a lack of knowledge and objective insights hampers their ability to convert their intentions into an effective experience and leaves their international customers with a sub-par experience. Now, global organizations can improve the global online customer experience with a new data product by CSA Research, the Localization Intelligence Analyzer, powered by LocHub. The Localization Intelligence Analyzer connects LocHub’s observed and crawled data to the research firm’s historical repository of data and insights; helping companies make strategic decisions that too often have been informed by anecdotal evidence and gut feel.

“LocHub uses the latest analytic and diagnostic software to provide near real-time intelligence. Think of it as a centralized, and user-friendly visual dashboard that offers a localization scoring system and points out errors you can address and remove. It’s as easy as inserting the URL of the website you want to crawl,” comments Rikkert Engels, CEO and founder of LocHub. “CSA Research’s Localization Intelligence Analyzer, powered by LocHub, allows global organizations to benchmark their performance and contextualize it based on a variety of factors to understand where they stand compared to their peers on multiple axes.”

Organizations use the data and analysis from the Localization Intelligence Analyzer powered by LocHub for:

  • Tactical Analysis: Benchmarks such as language or locale support and the depth to which the site has been localized help companies find and fix flaws in their global customer journeys and identify gaps compared to their competitors. These include performance lags, mismatched content, and other common and even exotic problems with multilingual sites.
  • Strategic Decisions: CSA Research can analyze the sequence in which languages have been added and analyze the incremental effect of language support on business objectives over time by correlating results with KPIs and other measures. By connecting that observed and crawled data to the research firm’s historical repository of data and insights, they can help companies make strategic, data-based decisions.

CSA Research is using LocHub’s unmatched crawling capabilities to expand its long-running Global Website Assessment Index and Digital Opportunity services.

“LocHub enhances and accelerates our firm’s ability to measure and analyze best practices and competitive differentiators across a broader sample of websites in today’s customer-focused digital experience,” adds Dr. Arle Lommel, senior analyst at CSA Research. “It broadens the reach of our empirical data that our clients use to inform their strategic decisions concerning market entry and support in global markets.”

Contact CSA Research to find out how to test the Localization Intelligence Analyzer’s capabilities and benchmark your website’s localization effectiveness.

SOURCE: EuropaWire

B2b, eCommerce, Online, SEO, Services, Web, Web Design & Development, Web Marketing, Website Localization

The realWITS Company Launches Websites for Real Estate Companies Dubbed “Smarter”

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An experienced and respected real estate participant and An experienced and respected real estate participant and SEO adviser has launched a new company, realWITS, to help brokers design actionable real estate company websites, get better results and learn how to integrate sales campaigns with modern techniques of leveraging real estate SEO benefits, providing interactive customer service and challenging not only with local online competitors but also with highly recognized online consumer real estate portals.

Real Estate Web Development Demands Compelling Websites

The company’s mantra is “Smarter Real Estate Websites,” and its mission is to educate real estate professionals about online marketing trends so that they can create more functional websites, optimize searches, integrate modern applications and produce dynamic content.

The real estate industry has traditionally resisted change, but modern real estate Web development and real estate SEO for websites require transformations from conservative advertising and marketing strategies to engage new generations of clients.

Randi Thornton, founder of realWITS, has built a reputation as the go-to SEO Google Gurufrom many years of experience in website development, online promotion and the real estate industry. Many real estate websites treat their online efforts as sideline activities or hobbies, and after working with big branded real estate company websites, Thornton feels strongly that the industry fail to take advantage of their full online marketing potential.

Major problems in most company real estate websites include the following shortcomings:

• Brokers do not control their online presence and messaging.
• Website designs fail to meet the needs of people who search online.
• Real estate websites struggle to achieve strong SEO rankings because of the original website build-out.
• Lack of regular technology upgrades force websites to become outdated.
• Failure to take advantage of website lead-generating capabilities.

Smarter Websites Integrate Design, Content and Functionality

Many real estate companies limit their prospects by only trying to compete with other brokerages, a strategy which fails to take advantage of today’s technologies used by other successful industries and the interactive potential of online marketing.

A popular destination real estate broker website strategically focuses on integration of successful leading websites approaches across all industries, and marketers need to incorporate key elements of design, fresh content, Google rankings, mobile technology, and fast processing speeds to keep up with competitors.

Savvy real estate brokers can optimize website performance by considering the following elements of design and function:

Create Distinctive Designs

Website design generates the platforms that launch successful online real estate marketing campaigns, and conceptual elements should compel a casual online website visitor to engage with actionable functionality by incorporating visually appealing design, easy to navigate structures and an intuitive user experience.

• Forward-thinking real estate brokers will take a look around them and learn from other applications that have gone viral.
• Stunning designs often depend on using a simplistic look and feel, clean site architecture, complementary color schemes, accessible search and intuitive controls.
• Functional copy includes compelling content that delivers quantifiable local communications that help buyers make informed and quicker buying decisions.
• A real estate company website needs to offer photo-centric platforms for property listings.
• Websites attract and retain buyers and sellers with property explore functionality that exposes robust search activity.
• Proper usage of on-site real estate SEO including keyword density, on-page SEO best practice techniques, optimize company brands, local authority rankings and online reputations.

Fluidity VS Static

Smarter real estate company websites create fluid designs that make incorporating changes and updating copy easy to accomplish. Google search engines now place great emphasis on freshness of content when ranking websites in organic searches. Effective sites leave room to make modular changes in designs and copy to take advantage of new technology and online trends.

Growing Impact of Mobile Devices

Consumers increasingly use their mobile devices to find products and services, keep track of personal appointments, make social connections and interact with local businesses. Real estate company website designs need to look good and provide searches with the information they seek on a variety of mobile-device screens.

Monitoring Traffic and Online Behavior

Analytic tools study behind-the-scenes practices and chart consumer behavior to help website owners tweak their designs, change their design strategies and respond to customer concerns and feedback. Smarter real estate company websites use these tools to generate leads, predict consumer behavior, stay ahead of marketing trends and create better real estate SEO campaigns.

Real Estate SEO Marketing

Real estate SEO (search engine optimization) marketing works differently than traditional advertising, and learning to leverage the benefits of on-site SEO helps real estate companies establish online authority, build reputations, interact and create enthusiasm for buyers and sellers, regions and neighborhoods.

Clever brokers will take advantage of unique community real estate data so people revisit for information and connections with a relevant, trend setting online real estate source.
Pinterest Type Usage of Imagery

Effective online real estate marketing requires correct usage of photos to productively showcase properties. No matter how well written a property description is it will never grab the attention of a buyer better than a picture will.

The main emphasis of a company real estate website should be imagery that tells a story and conveys “I want to see more” from buyers, says Randi Thornton.

The realWITS company offers expert real estate company website design, on site-SEO application, education, and strategy for savvy brokers who want to produce above-average returns from their online marketing dollars. The company will function as an authoritative source of designs, strategies and consultations on all the issues that impact a real estate company website.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Translation Services Predictions in 2012

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As we welcome the New Year, tis become the season for predictions! Hence our predictions on how 2012 will impact the translation services industry to keep you in anticipation of how the year will unfold. Here they are…

  1. As broadband continues its relentless expansion around the world and as PayPal and Skrill become available to citizens of all nations, the world will become flatter in 2012 and a larger pool of translators will awake to the handiness of hard-currency-paying-jobs from translation service vendors, expanding the supply of capable professional translators to all. This will apply downward price pressure on translation rates for certain languages.
  2. Online translation services performed by low cost human translators, hailed from different parts of the world, and assisted by machine translation, are proliferating on the web. In 2011, we often heard of new start ups getting multimillion dollar funding to offer translation services at very low rates. These announcements will continue in 2012 possibly contributing to further erosion in translation rates as professional translation consumers experiment with these new and very price enticing offerings.
  3. Improvements with online translation management systems, translation memory technology and collaboration will continue in 2012 creating further efficiencies in the market and improving quality. These efficiencies will contribute to the lowering of the overhead involved in the management of translation.
  4. On the other hand, the world’s population reached 7 Billion in 2011. If 10% of people on earth fund only one page of professional translation per year each, this will put the professional translation services market around $35B, in line with industry estimates. Now granted there are many factors involved in determining the market size, however one can safely assume that a growing diverse world population will continue to need to communicate and assimilate as the world gets flatter.
  5. With the start of 2012, there are still lingering questions about the survival of the Euro Zone as we know it today. This is creating uncertainty and affecting markets and industries worldwide. What is certain however is that all European countries will retain their diversities, including their various languages and cultures, if not the Euro! As economic turmoil is expected to continue in 2012 while Europe equivocates on its future, translation services will not cease to be needed to either further assimilate or facilitate the secession of EU nations.
  6. The US fragile recovery lingered in 2011 and may continue to linger in 2012 as US presidential elections get under way. American companies that have survived this fragile economy have not only become lean, but also learned to hedge their bets by being active in many other parts of the world. 2012 will not be a year where American companies will retreat worldwide, despite shifting growth rates around the world. New opportunities in new frontiers will require further investments in product localization and international sales, hence more translation services!
  7. Industries depending heavily on quality and service, like medical translation, will continue to rely on traditional professional translation services, further funding the development of language technologies that will help streamline the service.
  8. Based on the above indicators, we predict that the needs for professional translation services will continue to gradually grow in 2012. Advances in technologies and services will make an evolutionary impact not large enough to disrupt the industry and its positive growth trends.
  9. Lastly, although I have much respect and admiration for the Mayan civilization and historic accomplishments in the realms of mathematics and astronomy, the world as we know it today will not end in 2012. But if they are right and it does end on December 21, well, I guess this posting would have served its purpose for 98% of the year…
B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Launches foreignstaffing.com

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Foreign Staffing, Inc. is pleased to announce the launch of our new service and website (www.foreignstaffing.com). Using our 13 years of experience in providing translation services to global corporations, Foreign Translations, Inc. www.foreigntranslations.com created Foreign Staffing, Inc., www.foreignstaffing.com, a bilingual staffing and recruiting firm specializing in the placement of professional bilingual personnel all over the world.

With thousands of bilingual applicants across the globe, Foreign Staffing, Inc. has the foundation, resources, and expertise to locate and place bilingual and multilingual candidates anywhere and everywhere. According to CEO Ken Zwerdling,“There are far too many people skilled in foreign languages who are not utilizing them in the work place. We help applicants combine their professional and bilingual skills to find the perfect job anywhere in the country or around the world”. In addition, Zwerdling says, “We service companies with simple to diverse international demands, for example, those that may require German engineers in Chicago, Chinese Human Resources executives in Los Angeles, or even French lawyers in Boston.

The need for employees with foreign language skills is becoming a vital tool for almost any entity, from the most recognized of global businesses all the way to individual local companies. Foreign Staffing, Inc. is committed to assisting large-scale bilingual and multilingual communities as well as individuals find the opportunities where their skills will be utilized and appreciated. Because we value these skills, we are dedicated to matching applicants who have proven language and professional skills with the best permanent opportunities.

The new website has many features to help job seekers in search of job opportunities as well as help employers understand how we will fill their needs. Job seekers can view and apply for current jobs in various industries or register for future job openings.

CEO Ken Zwerdling says, “We are living in a global world. When job seekers are able to combine their language and professional skills they are infinitely more marketable in this very tough job market. And, more than ever before, employers are doing business around the globe and need employees with specific language skills”.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Wins TopTenREVIEWSâ„¢ Bronze Award for Translation Services

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TopTenReviews.com, one of the top 15 technology websites with several million page views per month, has awarded Foreign Translations, Inc. (www.foreigntranslations.com), a leader in global translation services, the Bronze Award for translation services. In a comparison of 9 leading translation vendors, highly ranked Foreign Translations, Inc. was commended for providing “accurate translations and responsive customer service.”

Foreign Translations, Inc. specializes in foreign language translation, interpreting, and website localization and offers translation services for a wide range of projects, from technical manuals, legal contracts, and marketing collateral to financial statements, training manuals, websites, and software programs.

To receive the Bronze Award, Foreign Translations, Inc. excelled in categories such as Web Content Localization, International SEO and Desktop Publishing Translation, and it holds one of the highest quantities of language pairs for translation.

TopTenReviews.com praised Foreign Translations, Inc. for accommodating a wide range of languages in a wide variety of industry sectors, summarizing that Foreign Translations, Inc. “has a long list of satisfied corporate clients because it meets its deadline commitments, delivers well-written and accurate translations and provides responsive and courteous customer service.” The complete review can be viewed at translation-services-review.toptenreviews.com/foreign-translations-review.html

Foreign Translations, Inc. is very pleased with the excellent review from the specialists at TopTenReviews.com. The independent reviewers confirm what Foreign Translations, Inc.’s CEO, Ken Zwerdling, believes, that, “[our customer service, accuracy and on-time delivery is one of the best in the industry].”

Customers worldwide who choose to benefit from Foreign Translations, Inc.’s services include Tanya Candia with Candia Communications, who says, “I have worked with several translation firms over the years and the quality your firm has produced is among the best.”

Foreign Translations, Inc. customizes its rates for each client according to the unique nature of each request. Foreign Translations, Inc. believes that a personal conversation with each client prior to providing any price quote is vital in achieving a detailed understanding of the needs.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Has Introduced A New And Updated Website

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This Foreign Translations, Inc. state-of-the-art website is completely modernized to offer a new look and feel, making it easier and faster for visitors to find the information needed. A clear navigation menu provides information about translation services, languages, and even tailored information for various industries. Customers and Partners will find sections specific to their needs that supply the relevant and vital information about Foreign Translations, Inc.’s quality processes and services.

According to CEO, Ken Zwerdling “Our new site uses state-of-the-art technology, graphics and navigation that corporate users expect in 2011. We are a resource portal not just for language and translation services but more importantly for the way we are helping companies Go Global With Confidence®.”

Website visitors can also gather detailed information at our new Knowledge Center (http://www.foreigntranslations.com/user/signin). There are downloadable guides on globalization and international business etiquette, the option of reading numerous white papers with insight on communicating internationally, and the availability to utilize valuable globalization tools such as currency conversions, time zone charts, free translation tools, and weights and measures conversion tools.

Through the new and updated website, visitors will find it faster and easier to locate all of the most important Foreign Translations, Inc. information. In addition, information on the history of specific languages, country by country business etiquette, and what to expect when travelling content pages have been also added.

Next month, Foreign Translations, Inc. will launch an informative blog on globalization and industry trends. With the new and updated website and the most current industry news in the blog, Foreign Translations, Inc. maintains its continuous effort to explore new and innovative opportunities to better satisfy the needs of its clients.

Via EPR Network
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B2b, Internet, Services, Web 2.0, Web Design & Development, Web Directories, Web Images, Web Marketing, Website Localization, Wi-Fi, Wikis

Fasthosts Unveils All New Dedicated Servers

Fasthosts Internet Ltd, a leading web hosting provider, debuts its new range of high-performance dedicated servers for IT professionals.

Fasthosts Unveils All New Dedicated Servers

The new Fasthosts dedicated servers feature the latest Intel Xeon quad core processors, 100Mbps connection and Fasthosts’ unlimited bandwidth. Deployed in minutes and available in either Linux or Microsoft operating systems, the servers provide a reliable, secure and highly flexible server platform. Fasthosts’ robust network and unlimited data transfer can further benefit individuals and enterprises that generate or process large volumes of data.

Dedicated servers represent a cost effective and reliable solution for hosting core IT infrastructure such as websites or business application software. They provide a secure and private environment for the user’s applications to be operated and data to be stored. Business users can enjoy the full power of the hardware and guaranteed access to bandwidth, and retain complete hands on (KVM) remote control of their server at all times.

The latest Fasthosts Dedicated Server packages provide IT professionals and businesses with reliable server operations without the capital expenditure investment in the servers or in the physical space associated with running hardware on their premises 24/7. The latest-spec Intel processor in Fasthosts servers delivers powerful, energy-efficient performance so users can run several intensive programs at once without slowing down. Each server is maintained with the latest operating system u p d a t e s to maximise efficiency and security.

Fasthosts’ brand new range of Dedicated Server packages comprises the DS300 (Dual Core & 2GB RAM), DS500 (Dual Core & 4GB RAM), the DS700 (Quad Core & 8GB RAM), DS900X (Xeon Quad Core & 8GB RAM), and the DS1000XX (2x Xeon Quad Core & 16GB RAM). Servers are available in either Linux or Windows configurations and feature full admin control as well as Fasthosts’ unlimited bandwidth and 100Mbps high-speed virtual data pipe. Businesses are assured that Fasthosts guarantees 99.9% server uptime. Technical support is provided 24/7 f r o m UK by email or online.

Steve Holford, CMO Fasthosts Internet Ltd., said “We have upgraded and invested in our Dedicated Server range to ensure unbeatable service delivery and excellent ROI for business users. In an increasingly digital economy, success often begins with a robust and reliable server access that you have confidence will be working for you round the clock, day in day out, with all the benefits, but none of the high costs of running it as an internal operation”.

Fasthosts offer a range of powerful control panels enabling the user to set up websites and applications quickly and easily, meaning more time to focus on running their business. The award-winning Plesk 9 control panel interface provides ultra-intuitive server maintenance and control.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Translator Network tolingo Launches English Language Website

The translator network tolingo (www.tolingo.de) has launched an international version of its translation portal. The website (www.tolingo.com) is in English and the aim is to ensure that the company’s services will also be used increasingly by customers from outside Germany.

“After a very promising start, we see the international site as the logical next step. We have a worldwide network of over 2500 qualified translators available. Why then shouldn’t customers around the globe benefit from it too? Besides the fast and uncomplicated processing of the submitted texts, the 24 hour global availability is one of the great benefits of offering translation services online,” says tolingo Managing Director Hanno von der Decken.

tolingo provides customers with quotations in real time, while this usually takes several hours or even days elsewhere in the industry. Automatic selection of the best available translators within the network for each document means that tolingo delivers translations of consistently high quality while keeping translation times to a minimum. In this way, the processing times that usually stretch to days in the industry can be shortened to just a few hours. Yet the prices for the translations are markedly lower than those of a conventional translation office.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Translation Services Firm Increases Sales By Providing Free Content

According to Ken Zwerdling, CEO of Foreign Translations, Inc., a global translation services firm, “Today’s savvy Internet user leaves little room to be directed by companies to take a particular course of action. The consumer has become the expert and is in control.” We have seen this change of power especially within the real estate industry. Consumers are on-line analyzing local markets and exploring homes via virtual tours with no help from a live individual, all the while making decisions without involving professionals. This trend has overflowed into many industries around the world. What does this mean for professional service companies that want to earn business? Be the first to offer consumers educational information about your services and give it away for free.

Be Known As The Expert In Your Industry

For companies that almost never achieve a face-to-face meeting with customers or potential customers, its on-line presence is the only means for consumers to validate its expertise and knowledge. This validation goes beyond graphics, ease of navigation, and client lists. It is found in the quality of the information that company provides. Some visitors know exactly what is wanted: price estimate, quote request, or contact information. Other visitors want to learn more about the different service offerings, while still others seek valuable free information to better understand the industry and guide the decision on who is contracted for service. By fulfilling the information needs of consumers via tutorials, instructional content and free tools a company will become the recognized expert in that field.

Keep the Consumer Coming Back

Free instructional articles are a valuable tool that directly serves the needs of many website visitors. The average number of page views a website visitor sees is only three. Offering instructional content will result in visitors who stay longer, view more pages, learn more about your company and become more educated. The key is to think like a customer and freely give away what is wanted. A company needs to ask itself, “What kind of information would I research if I wanted to learn more?” To stay ahead on consumer desires, a company should publish new articles periodically to accommodate ever-changing consumer interest. At Foreign Translations, Inc., the company offers a vast array of valuable instructional content. It provides white papers on topics such as How to Prepare for Globalization, Laws of Quality Translations, How to Find Growth in Non-Traditional Markets, Language Translation and Social Media, Marketing to Hispanics and Selling your Products and Services in Other Markets. In addition, there are informational articles on business etiquette in major countries such as China, Germany, and South Korea, the history of the world’s major languages, and what to expect when traveling to specific countries across the globe.

Some customers are simply looking for information. They want to complete due diligence and research the service needed before finalizing a purchase. You want to be the company that offers these consumers more than is expected, more than what can be gained from your competitors. Service companies must understand that instructional content can take many forms such as whitepapers, industry research, tips and free tools. Use this content effectively to make your website indispensable. Encourage your visitors to return again and again.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Unveils Its New French Language Website foreigntranslations.fr

This week Foreign Translations, Inc. unveils its new French language website (www.foreigntranslations.fr). The Company has created this new website specifically to offer French translation services for companies throughout Europe. As English slowly becomes less common as the primary business language of the Internet, Foreign Translations, Inc. is keenly aware of consumer interest in conducting business in the native language. In response to this ever increasing demand, Foreign Translations, Inc. is launching this French website on the heels of its Spanish language website.

Website Adapted For French Culture

This newly designed website provides a richer, more informative experience for the French community which is proud of its French language and culture and places great value in the French translation of content into its native language. With research indicating that French is the sixth most popular language on-line and the most widely used in Europe, Foreign Translations, Inc. decided that creating a French language website would allow the French speaking community an easy and verifiable way of connecting with this highly qualified company that assists in international communications and global ventures into new markets. Like its English counterpart, the French website delivers an array of helpful resources. Through the new French language website, Foreign Translations, Inc.’s French clients are given information on its quality assurance and guarantees, the ability to request quotes, and information about its translators, processes, and pricing.

Focus is on Targeting French Companies in Europe

As with all of Foreign Translations, Inc.’s ventures, the company completed its due diligence in analyzing the French culture and adapting its French website – www.foreigntranslations.fr, to include services and procedures that complement this target market, research and application of culturally appropriate color schemes as well as Multilingual Search Engine Optimization strategies. According to CEO, Ken Zwerdling, “The roll out of our French language website provides us direct access to French businesses in France, Germany, Spain and Italy as well as the French speaking population located in other regions around the world. French companies now have a more cost effective means of acquiring English to French and French to English Translations. It is another step in the process to expand the Foreign Translations brand worldwide.”

The continuing development of the Foreign Translations, Inc. multilingual website network is part of the company’s strategy to remain at the cutting edge of the highest quality translation services offered to its valued clients.

About Foreign Translations, Inc.

Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website translation firm headquartered in Greenville, SC.

Via EPR Network
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Foreign Translations, Inc. Launches Spanish Language Version of Website

Foreign Translations, Inc. has announced the launch of its new Spanish website, http://espanol.foreigntranslations.com. The new layout is specifically targeting Spanish speakers who have a need for translation services. The website will facilitate Foreign Translations, Inc.’s desire to reach the Hispanic market in the United States, Mexico, South America and other Spanish speaking countries of the world. Foreign Translations, Inc. values its multilingual customer base and appreciates the fact that they would like to conduct business in their own native language. This website works to accommodate them.

With the Hispanic population growing to 42 million in the United States, Foreign Translations, Inc. http://espanol.foreigntranslations.com believed that it was the right moment to provide those who are not native English speakers the opportunity to navigate its website as easily as those that do speak English. Visitors to the website will be able to read about Foreign Translations, Inc. quality assurance and guarantees, request quotes, and read about its translators, and processes and pricing. As with every project completed by Foreign Translations, Inc., it makes certain that it surpasses the standard requisite. With this, Foreign Translations, Inc. ensured that all of its company material, f r o m brochures to proposals, is translated into Spanish. As a result, its Hispanic clients are guaranteed to receive all company information in their native language. They will also have a native Spanish speaker available by phone if they need to speak with a live person. According to CEO, Ken Zwerdling, “We have developed a business model where the entire customer experience (keyword search, website, colors, navigation, checkout, company brochures, proposals and even customer service) is in the native language of the requestor.” Zwerdling says, “We are excited to have the opportunity to work with the entire Hispanic population of the world.”

When creating the new website, http://espanol.foreigntranslations.com, Foreign Translations, Inc. determined to develop a new and unique site, rather then just translate its current English website. A great amount of time was devoted to researching preferences in the Spanish market, and customizing it for the Hispanic market. Everything f r o m the color schemes to the images were selected based on how well the Hispanic market would receive them and connect with the company. Other key features of the new site are the ease of navigation so that visitors can quickly download the web pages, and the research behind identifying a hosting provider that would ensure fast connectivity. Foreign Translations, Inc. also extensively researched cutting edge Search Engine Optimization and Multilingual Search Engine Optimization techniques and practices to ascertain that the Spanish language website will be identified by the global Spanish search engines, including research regarding commonly misspelled Spanish words. According to Internet Marketing Director Daryl Woods, “The success of the website starts with the research and paying attention to every little detail. Researching, developing, and implementing the rules of persuasive architecture, copywriting and calls to action combined with search engine marketing and optimization, give our website the groundwork for success.”

About Foreign Translations, Inc.
Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website translation firm headquartered in Greenville, SC. We offer translation services for a wide range of projects: f r o m technical manuals, legal contracts and marketing collateral to financial statements, training manuals, e-learning courses, websites, medical journals, software, policy and procedure handbooks, and newsletters. With more than 1,500 native translators located in over 30 countries, we frequently translate documents ranging f r o m 1,000 words to over several million words in all the major languages of the world. In addition, we provide interpreters for depositions, trials, and conferences. We also offer a full range of Multilingual Desktop Publishing Services in any format and of any size. The company holds General Services Administration Contract (“GSA”) with the Federal Government.

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Foreign Translations, Inc. Presenting Sponsor for Japan America Association of S.C. Annual Gala

Foreign Translations, Inc.(www.foreigntranslations.com) is the Presenting Sponsor for the Japan America Association of South Carolina (JAASC) Annual Gala on February 28, 2009 at the Westin Poinsett Hotel in downtown Greenville, South Carolina. The JAASC Annual Gala provides an opportunity to the leaders of the region’s Japanese and American business community to gather and network. The commitment of the JAASC organization is to promote cultural awareness and understanding between the United States and Japan. Foreign Translations, Inc. recognizes this cause as an important factor in facilitating the growth of international business in this region, as well as around the world, and is proud to be the presenting sponsor of this event.

Members of the JAASC attending the Annual Gala are leaders of local international companies including FUJI Film Manufacturing USA, Inc., AFL Telecommunications, Kyocera Mita South Carolina, Inc., Mitsubishi Chemical, and more. Nonmember attendees include local Japanese suppliers and consumers, as well as international companies from the Atlanta and Charlotte areas. JAASC is a statewide, non-profit organization established in 1988 in response to the increase of Japanese-owned businesses in South Carolina. Its membership base includes individuals, corporations, and public sector representatives focused on improving and building international relationships. The JAASC has seen great success in fostering these connections through the organization’s Japanese Saturday School, numerous social activities, and international events in conjunction with the International Center of the Upstate.

The JAASC Annual Gala is independently funded and made possible due in part to the support of sponsors such as Foreign Translations, Inc. Ken Zwerdling, CEO of Foreign Translations, Inc., will be available during the evening to discuss the local international community and how this company participates in its advancement. Foreign Translations, Inc. feels privileged to take part in this event, and many similar events, which encourage the development of the international community in Greenville and surrounding areas. For the past 11 years, Foreign Translations has been providing Japanese translations for companies such a Fuji, Lehman Brothers, Rockwell Automation, Juniper Networks, ePrize, and Estee Lauder.

About Foreign Translations, Inc.
Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website localization firm headquartered in Greenville, SC. The company offers Japanese translation services as well as other languages for a wide range of projects; from technical manuals, legal contracts and marketing collateral to financial statements, training manuals, e-learning courses, websites, medical journals, software, policy and procedure handbooks, newsletters and much more. With more than 1,000 native translators located in over 30 countries, we frequently translate documents from 1,000 words to over several million words in all the major languages of the world. In addition, we provide interpreters for depositions, trials, sales meetings and conferences in every major city in the United States as well as every major country in the world. We also offer a full range of Multilingual Desktop Publishing Services in any format and any size.

Via EPR Network
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