Category Archives: Online

Internet, Online, Web, Web Marketing

Entrepreneur Ken Appleby Found Out The Hard Way That If You Want To Build An Online Business You Have To Work At It

After years of old-school marketing strategies failed, he had to make a change to make success. Today’s Marketer has to leverage his time even more than yesterday’s. Especially considering the current economic recession. Today’s Marketer has to use the Internet. Videos, E-books, Web 2.0, YouTube, and press releases will get you well on your way to making real money online.

It’s simple: where does anyone go to find a way to make extra income? Google. We type in, “Home Based Business,” or something to that end and we get bombarded with people trying to sign us up. Ken Appleby found that it’s much more effective to learn for free first, than to sign up with the promise that he’d be making $30 000 in his first month. Investigate what it will take to make it to the next level, and you’ll find that it’s not rocket science, but a plan, and it’s steady execution.

What are the core activities that today’s Internet Marketer performs? He (or she) leverages his time. You have to complete a task once, and let the product of your work show over and over again. For instance, this press release was written once, but now Ken Appleby can help the aspiring Guru to achieve his dreams over and over again each time this article is read. You must put yourself on YouTube. If you’re camera-shy, good luck to you. Make videos that show the world that you’re flesh-and-blood. Show them you genuinely want to help them. Discard doubt, it’s useless. Every time you have a doubt about what you’re doing remember this: you are the captain of your ship. Choose to ignore any automatic negative thought and decide to push on through. Use the many free avenues of advertising and start driving traffic toward your websites. Getting set up with websites is easy to do, and people who are willing to help can show you how. All these tasks aren’t difficult to complete, but once they are completed, they make a presence and personality for you that will pay dividends for a long time.

Why is this article entitled, “Newbie to Guru in only 10 days?” The reason is simple. Because if you commit yourself to putting these steps into action- if you enlist the help of someone who’s done it before and is willing to guide you, you can make many marketing moves that will lift you up quicker and higher than you ever thought before.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Foreign Translations, Inc. Presenting Sponsor for Japan America Association of S.C. Annual Gala

Foreign Translations, Inc.(www.foreigntranslations.com) is the Presenting Sponsor for the Japan America Association of South Carolina (JAASC) Annual Gala on February 28, 2009 at the Westin Poinsett Hotel in downtown Greenville, South Carolina. The JAASC Annual Gala provides an opportunity to the leaders of the region’s Japanese and American business community to gather and network. The commitment of the JAASC organization is to promote cultural awareness and understanding between the United States and Japan. Foreign Translations, Inc. recognizes this cause as an important factor in facilitating the growth of international business in this region, as well as around the world, and is proud to be the presenting sponsor of this event.

Members of the JAASC attending the Annual Gala are leaders of local international companies including FUJI Film Manufacturing USA, Inc., AFL Telecommunications, Kyocera Mita South Carolina, Inc., Mitsubishi Chemical, and more. Nonmember attendees include local Japanese suppliers and consumers, as well as international companies from the Atlanta and Charlotte areas. JAASC is a statewide, non-profit organization established in 1988 in response to the increase of Japanese-owned businesses in South Carolina. Its membership base includes individuals, corporations, and public sector representatives focused on improving and building international relationships. The JAASC has seen great success in fostering these connections through the organization’s Japanese Saturday School, numerous social activities, and international events in conjunction with the International Center of the Upstate.

The JAASC Annual Gala is independently funded and made possible due in part to the support of sponsors such as Foreign Translations, Inc. Ken Zwerdling, CEO of Foreign Translations, Inc., will be available during the evening to discuss the local international community and how this company participates in its advancement. Foreign Translations, Inc. feels privileged to take part in this event, and many similar events, which encourage the development of the international community in Greenville and surrounding areas. For the past 11 years, Foreign Translations has been providing Japanese translations for companies such a Fuji, Lehman Brothers, Rockwell Automation, Juniper Networks, ePrize, and Estee Lauder.

About Foreign Translations, Inc.
Foreign Translations, Inc. (www.foreigntranslations.com) is an 11- year old foreign language translation, interpreting and website localization firm headquartered in Greenville, SC. The company offers Japanese translation services as well as other languages for a wide range of projects; from technical manuals, legal contracts and marketing collateral to financial statements, training manuals, e-learning courses, websites, medical journals, software, policy and procedure handbooks, newsletters and much more. With more than 1,000 native translators located in over 30 countries, we frequently translate documents from 1,000 words to over several million words in all the major languages of the world. In addition, we provide interpreters for depositions, trials, sales meetings and conferences in every major city in the United States as well as every major country in the world. We also offer a full range of Multilingual Desktop Publishing Services in any format and any size.

Via EPR Network
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B2C, Online, Search, Searching, Services

Tracesmart have launched their new ‘Success Stories’ campaign

Tracesmart have launched their new ‘Success Stories’ campaign which appeals to users of their tracing services to provide the company with tales of successful reunions. The stories will be published on Tracesmart for visitors to read and be inspired by – it is hoped that by reading other people’s experiences, those looking to find relatives or friends will be encouraged to conduct the search. Individuals whose stories are s e l e c t e d to appear on the site will be provided with a prize for allowing Tracesmart to publish their story.

Success Stories is the second Tracesmart campaign which aims to raise awareness of how simple it can be to locate lost friends and relatives. Last month, Tracesmart concluded their ‘Missing Person’ campaign, which ran for a year and climaxed with a reunion between two sisters after more than 40 years apart. However, whilst the two campaigns share common objectives, they utilise different means to achieve their goals; the Missing Person campaign saw Tracesmart researchers locate missing loved ones; the Success Stories campaign will be driven by successful reunions supplied by members of the general public, who used Tracesmart people search tools to trace their lost loved one. Louise Hewlett, Communications Executive at Tracesmart, explained how the campaign will work,

“When people log on to the Tracesmart website they have access to an abundance of useful information such as current and historicElectoral Roll records, and birth, death and marriage indexes, which, coupled with our intuitive tracing tools such as the address search, allow users to find relatives and friends quickly and simply.

By publishing reunion stories which were facilitated by Tracesmart, but ultimately achieved by a Tracesmart user, we will highlight how easy it can be to locate someone you have lost contact with.”

Tracesmart have a lot of confidence in Success Stories, due to the success of the Missing Persons campaign. As well as being received well by the general public, the media also embraced the idea. In addition to being featured in a variety of newspapers up and down the country, reunions that were made possible by the campaign also featured on the BBC’s ‘Missing Live’ programme and ITV’s ‘Alan Titchmarsh Show’. Owen Roberts, Communications Manager, commented on how this historic success bodes well for the Success Stories campaign,

“The Missing Person campaign really struck a chord with both the general public and media alike; this helped us considerably in our mission to raise awareness of how easy it is to trace a missing loved one.

I believe that the Success Stories campaign will be even more popular, as it will highlight how simple it is for real people to locate lost loved ones themselves.”

    About Tracesmart  

  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
  • Louise Hewlett is the driving force behind Tracesmart’s Success Story campaign and has been working in the field of tracing and communications for 3 years. Louise has previously appeared on BBC 1’s Missing Live programme to discuss tracing and successful reunions.
  • Tracesmart Limited – Since the launch of its website in 2004, Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people

Via EPR Network
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B2C, Internet, Online, Services, Social Networking, Web, Web 2.0

A New Kind Of Online Memorial Is On The Horizon. Physical Burial Sites For Deceased Loved Ones Are Considered Sacred And Are Respected As Such

Increasingly, the general public has expressed the belief that this sense of respect and reverence should extend to online memorials as well as physical ones.

The majority of online memorial sites are run like any other public site. Sometimes a nominal fee is charged to list a memorial, though many offer the service for free. Problems arise with the overall respectability of these memorials.

These free sites offer little or no opportunity to personalize a memorial, resulting in a cookie-cutter page that says little about the person it is supposed to represent. In most cases, advertising is displayed alongside memorials and anyone can access the pages. The result is an impersonal and distracting page, which does not adequately reflect the kind of reverent atmosphere a memorial should have.

Memorial sites such as http://www.thingsneversaid.com strive to create and preserve an atmosphere, which promotes reflection and respect for the life each memorial is dedicated to. Farhad Dan Ahdoot came up with the idea for Things Never Said while reflecting on losses in his own life. About the inspiration behind the site, Mr. Ahdoot stated, “I believe that sometimes great things can stem from great losses; that’s my hope for this site.” He goes on to express the desire that anyone who has felt the sting of loss will be able to share their memories with the help of a site dedicated to showing the kind of love and respect each memorialized individual deserves.

Everyone knows what loss feels like and the toll it can take on family and friends. The healing process often begins by being able to share feelings and express mutual respect for the lost loved one. Finding an online site that believes respect should be as apparent in online memorials as physical ones may make the difference between having a place where you can truly reflect on a lost loved one, or just another page to attract Internet traffic.

For more information on ThingsNeverSaid, online memorials or places that can help you through the grieving process, please visit www.thingsneversaid.com.

About ThingsNeverSaid.com:

ThingsNeverSaid.com was founded on the belief that expressing the sentiments you never had the opportunity to say to your loved one during life will get you on the road to recovery after their passing. The compassion of the site creators comes through in each page, offering the grieving a place to find comfort, support, and help. In building their site, they have striven to include resources and information to help the bereaved through the grieving process.

Via EPR Network
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B2C, Chat, Entertainment, Internet, Online, Search, Searching, Services, Social Networking, Web

match.com has announced the appointment of Karl Gregory as UK Marketing Director

match.com, the company that helps millions of people find love, has announced the appointment of Karl Gregory as UK Marketing Director. In 2008 match.com achieved a brand awareness of double its nearest competitor* and Karl is charged with extending this lead throughout 2009.

Bringing extensive brand experience from his time in senior marketing roles for Yahoo UK Search and AltaVista, Karl joins the team as the online dating site celebrates its most successful January on record with a 26% increase in memberships on this time last year and eight of the ten busiest sign-up days of all time.

In his new remit, he will take immediate responsibility for building and implementing strategies to drive acquisition, revenue growth and brand development for the UK market as well as taking control ofmatch.com’s multi-million pound marketing budget. Karl will also head up business development and continue to build strategic partnerships working alongside match.com‘s new Business Development Manager, Carlie Sillett.

Karl Gregory, Marketing Director, match.com commented:

“match.com is an innovative company with a strong, instantly recognisable brand that has successfully made online dating synonymous with finding love. Taking the brand forward at such an exciting time for the category is a very attractive opportunity for me.”

Prior to joining match.com, Karl was the Marketing Director at iProfile where he developed and executed the go-to-market strategy to launch iProfile as the online CV of choice. He was also Head of Marketing at Yahoo UK Search and successfully grew its Search division in his four years with the business as well as leading the re-brand and re-launch of AltaVista across Europe as Marketing Director.

Jason Stockwood, International MD match.com said:

“Karl brings with him a wealth of online brand experience which makes him well placed to further develop match.com’s customer base through new and engaging marketing. As the leading global dating brand, we are committed to growing our business by delivering customer-focused innovation, and Karl’s strong leadership will be absolutely key.”

In addition to his experience at iProfile and Yahoo, Karl has over 12 years of practice in traditional and digital marketing across B2B and B2C businesses. Karl spearheaded the launch of start-up brands such as TouchLocal and iProfile and during his time with Mindshare and Ogilvy & Mather, he gained extensive offline branding and online marketing experience.

match.com recently launched brand new Personality Test ‘match insights’. Designed by Dr Helen Fisher the test brings science to the art of matchmaking on the site and has been completed by over 135,000 people.

About match.com
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and find loveand is credited with more marriages than any other site.

Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. match.com operates leading subscription-basedonline dating sites in 40 countries, in 15 languages, spanning six continents. match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ:IACI).

Via EPR Network
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B2C, eCommerce, Internet, Online, Services, Web

As finances are still tight after the New Year more and more UK stores are providing voucher codes and discount offers to help save their customers money.

Discountvouchers.co.uk sees growth in first 2 months with general savings on everyday items to offers ready for Valentines Day. As finances are still tight after the New Year more and more UK stores are providing voucher codes and discount offers to help save their customers money. Since its launch in December 2008Discountvouchers.co.uk has seen the number of vouchers added to its site grow by 120%.


The rise of retailers providing voucher codes has also increased by 90% in the past 2 months, with the economy hitting rock bottom everyone is trying hard to think of ways to help consumers.

Powered by Promotions.co.uk, Discountvouchers.co.uk is constantly updated in real time providing offers for any occasion and with Valentines Day just around the corner there are offers ranging from 10% off all Valentines Gifts from First4Hampers to Free Engraving and Free Gift Wrap on all iPods from Apple Store GB.

Discountvouchers.co.uk feature a section for their 20 Top Codes which, together bring a total saving of over £800* with the biggest saving found by Laptopsdirect.co.uk and their saving of a Toshiba Satellite Pro L300-19Q Was £379.97 Now £349.97 

Gareth Robinson, Managing Director of Discountvouchers.co.uk says “As there is still no let up to the economic crisis we think it is important to provide offers that will see consumers through these testing times. By keeping our site constantly updated, in real time, making sure all vouchers are valid and up to date we make sure that consumers have the choice they deserve and stay ahead of our competitors.”

The site has been developed by web specialist ASAP Ventures, which owns a growing range of websites including leading car hire comparison site Carrentals.co.uk; accommodation listings directory Self-Catering-Breaks.com; and Recycle.co.uk.

To get the latest discounts and offers from brands including Currys, Dorothy Perkins, HMV, PC World, Dixons, Argos,Love Film and more visit www.discountvouchers.co.uk

About ASAP Ventures Ltd.
ASAP Ventures is a specialist in the online arena, with over 10 years’ experience in creating and developing high performing websites in markets ranging from travel and recycling to dating and promotions. The company has expanded significantly over the last five years through a programme of domain name acquisition and development, with the company’s portfolio of websites attracting tens of millions of visitors and creating over US$200 million in sales for their partners.

ASAP Ventures now operates four offices – three in the UK and one in Australia.

Via EPR Network
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B2b, Dedicated Servers, eCommerce, Hosting, Internet, Online, Secure Hosting, Services, Web

Rackspace survey releases businesses struggling to understand the cloud

A new survey released by Rackspace has revealed that businesses are in danger of missing out on the cloud revolution because they don’t understand the concept. The findings show that more than half of UK (57%) and US (58%) businesses are unaware of the term cloud hosting.

Organisations’ varied responses when asked to define cloud hosting highlights the current confusion. Most UK businesses (43%) defined it as ‘remote and multiple servers accessed via the internet’. In the US this was also the most popular answer (29%). UK respondents also believed cloud hosting was ‘applications via the internet’ (31%), ‘virtualisation’ (14%) and ‘online storage’ (8%), with a similar pattern being found in the US. However 27% of UK businesses ‘don’t know how they would use cloud hosting as part of their IT mix’. A third of US businesses (33%) agreed with this statement.

Lew Moorman, chief strategy officer, Rackspace Hosting, said: “Cloud technology is ideal for the current economic climate, but it is vital that businesses understand how it can best serve their organisation. At Rackspace we want to provide clearer guidelines on how they can get the most out of this technology as a matter of urgency. That is why we are launching a new cloud clinic web site.”

“Cloud is going to be the hot business topic for 2009 and it is not just IT folk that will need to understand the benefits it brings but people across the business,” added Lew.

Despite the confusion over the definition of cloud hosting, 36% of businesses in the UK and 48% in the US are ‘planning or considering using it’. Reasons for not adopting the cloud in the UK were cited as: cost (25%); ‘untested, new technology’ (14%) and reliability (15%). In the US businesses are twice (20%) as concerned about security and compliance as they are in the UK (10%).

Other key findings from the research included: 15% of UK businesses would use cloud hosting as part of their IT mix for ‘extra servers/to boost processing and distribute workload’; 11% for data back up and 8% for application hosting.

Rackspace has set up a cloud clinic to help demystify the cloud by providing a range of cloud materials and case studies.

About Rackspace Hosting
As the world’s leader and specialist in hosting, Rackspace Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable.

A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support, furthering the company’s mission to be one of the world’s greatest service companies.

Rackspace featured in the top 30 of both the Sunday Times 100 Best companies to work for list and the Financial Times Great Place to Work Awards, 2008. Rackspace’s portfolio of hosted services includes managed hosting, email hosting and cloud hosting.

Via EPR Network
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B2C, Internet, Online, Services, Social Networking, Web

ThingsNeverSaid.com is an Internet site that allows you to create a biography and online memorial for your loved one

You can set up a virtual memorial with biographical information, anecdotes, stories, photos, and video clips of your loved one. Friends and family members can share in the building of a virtual memorial by adding their sentiments and memories just by visiting.

Setting up a virtual memorial is simple at Things Never Said: choose the level of membership which suits you best and fill in the information. Membership is inexpensive and gives you the option of a virtual memorial which can be visited for one year, five years, or forever. Visitors to the virtual memorial can leave their comments and memories, send encouraging notes, or send small virtual gifts and leave thoughtful notes.

Things Never Said not only handles the virtual aspects of your loved one’s memorial. Much research has gone into their extensive listings of florists, funeral homes, cemeteries, and other related businesses. These listings have been included to aid you and your loved ones in sending tangible memorial-related items to friends and family members, wherever they may live.

In addition, the creators of the Things Never Said website believe that sharing your memories and voicing expressions you never got a chance to say will help you through the journey of loss and bereavement. To that end, they’ve gone to the trouble of supplying a detailed list of grief counselors, websites, and resources to help those who have suffered the loss of a spouse, child, sibling, parent, or friend.

Their index of support groups include those related to specific diseases and causes of death so you are sure to find someone who can sympathetically relate to how you are feeling. Those who have been through similar circumstances are best able to offer their insight into how they’ve coped with and recovered from their losses.

Articles and blogs about grief, the grieving process, self-help, and recovery contribute to the comforting environment of the Things Never Said site. Each page is clearly titled, readily understood, and easy to navigate.

A great amount of time and effort has also been devoted to finding reputable charitable groups to whom you may wish to make a donation in the memory of your loved one. Many who lose a loved one in the military like to remember them by leaving a donation to their particular branch of service. Those who’ve lost someone to a specific disease often make a donation toward finding a cure.

In addition to personal and individual memorials, Things Never Said plans to create memorials for world tragedies, allowing all who have been affected by such events to leave comments, and virtual gifts to help individuals, families, communities, and the world.

Visit http://www.ThingsNeverSaid.com and help speed the healing process by building a virtual memorial.

About ThingsNeverSaid.com: ThingsNeverSaid.com was founded on the belief that expressing the sentiments you never had the opportunity to say to your loved one during life will get you on the road to recovery after their passing. The compassion of the site creators comes through in each page, offering the grieving a place to find comfort, support, and help. In building their site, they have striven to include resources and information to help the bereaved through the grieving process.

Via EPR Network
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B2b, Database, Internet, Online, Search, Searching, Security, Services, Tracing

Tracesmart now associate member of the BBA

Cardiff based Tracesmart, leading supplier of asset reunification and identity verification services, has announced it is now a professional associate member of the British Bankers’ Association (BBA). Tracesmart has joined the BBA to gain a deeper insight into the financial sector and share its expert knowledge with the banking community.

Tracesmart currently supplies a wide range of services to the financial sector which are used for a variety of purposes – from specialist tracing and data cleansing services which drive asset reunification campaigns, to electronic identity checks which are used in anti-money laundering and know your customer exercises. Becoming a professional associate member of the BBA will ensure Tracesmart is fully aware of challenges the industry faces and allow the company to share its extensive specialist knowledge. Mike Trezise, Managing Director at Tracesmart, highlighted the company’s long tradition of working with professional organisations,

“We are already members of, and work with, numerous professional bodies to the benefit of both parties – we now hope that in working with the BBA we can continue this practice and expand our knowledge of the banking industry. A better understanding of the sector inevitably allows us to further tailor our service offerings and can only lead to better service provision for our clients.”

In addition to information sharing, the company aims to raise the awareness of the Tracesmart brand in the banking community – the BBA has members all over the globe and its member banks together form the biggest international banking centre on the planet. On welcoming Tracesmart as a professional associate member, Jason Cole, Commercial Director of the BBA, noted the diverse array of companies that support the BBA,

“The BBA is the leading UK banking and financial services trade association and acts on behalf of over 200 members from 60 different countries. We are pleased to welcome Tracesmart as a professional associate member of the BBA. This membership consists of a variety of firms including companies from the legal, accounting, consultancy and technology sectors. All have one thing in common – a desire to participate and share information amongst their peers from the banking community.”

About Tracesmart

Tracesmart Limited was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and people tracing tools to a wide variety of industries. The company’s client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.

About BBA

The BBA is the leading association for the UK banking and financial services sector, speaking for 223 banking members from 60 countries on the full range of UK or international banking issues and engaging with 37 associated professional firms.

About Mike Trezise

Mike Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.

About Jason Cole

Jason Cole is the Commercial Director for the BBA and is responsible for the management of BBA’s commercial services, including marketing, publications, qualifications & training, venue hire and developing and running over 100 conference and seminar programmes annually.

Via EPR Network
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B2C, Hosting, Internet, Online, Web

Avahost, a growing web hosting company has added to the number of affiliate programs that will be made available to its affiliates

AvaHost.net (http://www.avahost.net) , a web hosting company, has expanded the number of its affiliate programs. This ever-growing hosting company has announced the launch of a new program, a program called “Lifetime Recurring Commissions.” Now Avahost affiliates that draw in a new client can enjoy earning 25% of the new client’s payment for the duration of that client’s hosting account.

http://www.avahost.net/aff/affiliate/

By naming the new program “Lifetime Recurring Commissions,” the Avahost executives have shown that their new offering belongs in the directory that is posted on Recurring-Commissions.com. The web site lists all of the affiliate programs that promise residual commissions (also known as lifetime commissions).

Now affiliates of Avahost can expect even greater benefits, whenever they guide a new client into the ever-expanding Avahost network. Now those Avahost affiliates can enjoy more than just a commission on the new client’s initial sale. With the launch of its new program, Avahost has promised to give its affiliates a recurring commission, as long as the new client remains an active Avahost partner.

Each small or medium-sized business that chooses to partner with Avahost joins a reliable member of the Web hosting industry. Avahost has furnished support for Web sites since its founding in 2001. Avahost’s original affiliate program promised a single reward of $50 to $100 for each business that was invited to join the Avahost hosting plan.

Now Avahost has committed to providing its affiliates with more than a one-time award. Now Avahost has told its affiliates that it plans to usher in a series of recurring rewards.
In other words, Avahost has given every business an added reason to examine the company’s Web building options.

Any business that cares to take a second look at the company’s sign-up promotions and marketing options should visit http://www.avahost.net

Via EPR Network
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B2C, Entertainment, Internet, Online, Search, Searching, Social Networking

New major marketing drive from match.com urges singles to kick off the New Year with a visit to match.com rather than just waiting for Cupid and Fate

Match.com, the UK’s biggest online dating site, is set to launch a multimillion pound nationwide advertising push to ring in the New Year. The campaign follows hot on the heels of a successful 2008 in which match.com achieved a brand awareness double that of its nearest competitor.

In 2008 match.com focused on tempting people to try online dating and making it the new natural way to find a partner. For 2009, match.com is focused on further extending its leadership role in the UK through brand differentiation using ROI focused marketing initiatives and an ongoing commitment to product innovation to give members the best possible chance to find love.

The new campaign sees the return of Cupid and Fate in a new role as advocates for the match.com brand. The creative features the lazy, comedic duo realising for the very first time that match.com is doing their jobs too well. The hopelessness of both characters simply amplifies match.com’s strengths and benefits such as; the original Six Month Love Guarantee, the brand new personality test and that there are more single people looking for love on match.com than anywhere else.

The campaign urges singles not to wait for Cupid and Fate and visit match.com instead with half the creative dedicated to promoting match.com’s brand new personality test. Formulated by world renowned anthropologist Dr Helen Fisher the ‘match insights’ test is designed to help members find real love by understanding their personality type.

Jason Stockwood, International MD at match.com commented, “We believe that love is too important to be taken seriously which is why all our campaigns have a sense of humour. The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit match.com instead. There are now hundreds of thousands of match success stories and we’re looking forward to increasing that number in 2009 by providing the best possible experience and making match.com the brand of choice for online dating.”

The new ‘Don’t Wait For Cupid and Fate’ adverts consist of a series of 30″ and 10″ spots which will run across ITV, C4, C5 and satellite channels in heavy weight bursts across the year. The campaign has been developed by match.com’s long-standing creative agency hanft raboy and partners (HRP), with media buying handled by Initiative. The key demographic for the adverts is 25-34 year old women.

Once again up-and-coming actors Glenn Hirst and Spencer Jones play Cupid and Fate respectively and the campaign was directed by Nick Jones, from Another Film Company, known for his work with top comedians Simon Pegg, Mitchell & Webb and the 118 118 commercial campaigns with Emma Johnston as producer.

November saw the launch of match insights, match.com’s brand new personality test. Designed by Dr Helen Fisher the test brings science to the art of single dating to the site for the very first time and it has been completed by over 60,000 people already. To follow will be a premium service for subscribers, ‘daily insights’ which delivers the very best matches each day based on their personality type.

About match.com:
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Via EPR Network
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Advertising, B2b, eCommerce, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia has announced the appointment of Lyndsay Menzies as its new Chief Operations Officer

Bigmouthmedia, Europe’s largest independent digital marketing agency, has announced the appointment of Lyndsay Menzies to Chief Operations Officer (COO).

Stepping into a key group role, Menzies takes top-level operational control across the agency’s ten international territories. Responsible for driving the continued integration of bigmouthmedia, she will also oversee an anticipated expansion of operations following bigmouthmedia’s planned 2009 growth programme.

“As the company continues to grow, ensuring that each new acquisition successfully dovetails with the existing offices requires a dynamic leader capable of implementing best practice across the group, driving synergies and maximising the benefits of our international footprint,” said Steve Leach, Group CEO.

Having indentified the requirement for a COO, bigmouthmedia’s board initially ran a pan-European search for potential recruits, but quickly indentified Menzies as the outstanding candidate.

“It pays to keep a winning team together and, having worked with Lyndsay for over ten years, I have first-hand experience of her tenacious attention to detail and refusal to rest before a job is done. Under her management, bigmouthmedia UK has consistently outperformed expectations, and I am delighted that she will now be bringing her unique mix of passion and expertise to this important international role,” added Leach.

The promotion to COO follows Menzies successful tenure as Managing Director ofbigmouthmedia UK, during which she has driven four consecutive years of exponential growth and seen the company named Britain’s fifth most rapidly growing firm in Deloitte’s Fast 50 Awards. Prior to taking up the role in 2004 she was the agency’s Operation Director, having joined in 1998.

“I’m looking forward to this challenge, particularly at a time when the economic situation is throwing up a whole new set of opportunities and obstacles. I’ll be working hard to ensure that the group’s international footprint and increasing cultural diversity are fully exploited, and am delighted that I will be taking a senior role in the company’s aggressive plans for acquisitions and growth,” said Menzies.

“As bigmouthmedia expands into new territories the heads of our international offices will be coping with many of the same issues we once faced in the UK, and that experience should allow me to provide them the support they need to progress,” said Menzies.

About bigmouthmedia:
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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B2b, Hosting, Internet, Online, Software, Web

Resellers Can Now Private Or White Label Hosted Exchange 2007 And Sharepoint Hosting With Apps4Rent’s Best Price Plans

Apps4Rent LLC, a Microsoft Gold Certified Partner, and the leading provider of Microsoft Hosted Exchange, SharePoint hosting services and other on demand business applications, announced robust additions to their reseller program today. With the Apps4Rent reseller plan, resellers receive premium services at value prices, delivered on a turnkey basis. Plans start at $6.95/month for 1 GB Hosted Exchange 2007 mailbox with free ActiveSync, and $8.95/month for SharePoint hosting.

Reselling Apps4Rent hosted applications, such as, SharePoint hosting and Microsoft Exchange Hosting with option to add hosted BlackBerry Enterprise Server (BES), allows the reseller to start offering commercial services in a short period. Within hours, resellers can have private label or white label Hosted Exchange 2007 and Hosted SharePoint, all through a user-friendly, web-based control panel; based on Microsoft HMC 4.0, the control panel is full-featured and specifically designed for resellers.

Private label and white label solutions offered through Apps4Rent provide fully managed, branded opportunities through the reseller’s website. Apps4Rent bills the reseller at value prices; the reseller chooses how much to bill their customers and which packages to offer, all under their own company name and brand. The reseller retains full control over packages, pricing and customers.

Along with branding capabilities, the reseller has a fully robust, reliable support package, with multi-lingual and multi-currency support, fully automated billing and multi-tiered access control at both company and administrative levels. Reselling, the turnkey solution, gives companies a complete package for their customers, while never having to worry about a facility, network, infrastructure, hardware or software.

About Apps4Rent LLC
Apps4Rent LLC is a leading provider of hosted enterprise software applications including those for messaging and collaboration, such as, hosted Microsoft Exchange 2007 and Windows SharePoint Services 3.0. Apps4Rent’s systems and processes are designed to provide 99.99% uptime with clustered infrastructure located in highly reliable top-tier data centers, and monitored 24x7x365 by experienced system administrators from a Network Operating Center (NOC). 

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B2C, Internet, Online, Search, Searching, Web

Nicholas Marr Describes The New Way Google Intends To Present Search Results As A Quite Revolution That Could Make Search Engine Ranking Obsolete

The CEO of an online real estate marketing company Nicholas Marr has started a debate regarding the new way Google intends to present search results. He describes the development as a quite revolution that could make search engine ranking obsolete.

Nicholas Marr who heads Marr International that promotes a network of international real estate websites explains that Google is changing the way search engines present their results. No longer is it one size fits all, now you will be served a more personalized search result. The results you receive when searching for say “property in Spain” are very likely to be different to each individual

Nicholas Marr “For those that have worked hard to rank their websites the fear is that ranking may be dead! What is the point of being No.1 for your cherished search term when each user is presented with different search results? However this could be the best thing Google has ever done.

Google which is rolling out the changes from 2009 will group users into different populations who will be presented with results for a query in an order based upon past user behaviour of other members of that population.

The existing Google algorithm which worked out how it would rank a certain website was based on a limited set of variables. Linking is an example, websites that had good one way links ranked better than others. The new system has increased the variables and consequently ranking is now likely to be less important as it is only one of a many new variables. 

Nicholas Marr article at the HomesGofast.com Real Estate Blog has invited debate concerning the new way Google search engines will operate. The full article can be found at Google Personalised Search. 

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Advertising, Auctions, B2b, B2C, eCommerce, Online, Web Marketing

The Auction Web Site Multi-Sale.Com Announces Their Grand Re-Opening With New And Updated Software To Let You Auction, Buy, Sell And Even Trade Your Items Or Post Wanted Ads For FREE

The Auction web site Multi-Sale.com announces their grand re-opening with New and Updated software to let you Auction, Buy, Sell and even Trade your items or post wanted ads all for FREE that’s right NO listing fees for auctions, wanted ads, and you can even set up free stores. They Only Charge 1% of the final value fees for server costs and upkeep You can finally sell your item and keep all of the profit, instead of paying 10%, 20%, or even 30% of your hard earned money in fees at other auction websites. While other big sites have forgotten that they were built on mom and pop business’s and small ticket items or impose ridiculous rules or force you to use their own payment processor Multi-Sale.com will not and we Promise to never let greed rule our website!

At Multi-Sale.com you can list an item for free and even upload 12 images at no cost. The only time you would encounter fees are if you wish to use specialty upgrade options such as make your auction a “featured auction” or you wish to make your listing title bold or highlighted or maybe upload a video/media of the item. A general auction listing in one category, with up to 12 uploaded images, and more is totally free.

Multi-Sale.com will allows users to create a store with up to 1,000 or more items for free. You can upload images, take offers, receive money, and more!

If you are looking to buy a certain item you can post a “Wanted Ad” for free at Multi-Sale.com.

Multi-Sale.com does charge a swap fee for trading items that’s right you read that correctly For a 1.00 fee you can trade items with other members that they have listed for sale (of course that’s based on the two parties agreeing to the swap)

In appreciation of its members and future members, the next 1,000 users that signup for Multi-Sale.com will receive a $40.00 credit to apply towards special auction features such as, Featured Item, Bold Title, Highlighted Title, Video/Media uploads and more!

Multi-Sale.com is a division of www.unitedimpactmedia.com and a Featured Business on www.ft-myersbeach.com www.tampabayarea.info www.ashevillearea.info city guide web sites.

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Advertising, B2b, eCommerce, Internet, News, Online, Search, Searching, SEO, Services, Web, Web Marketing

Cdiscount Has Appointed Bigmouthmedia To Lead Its Search Marketing Strategy For The Launch Of Its UK Operation

Cdiscount, the French online retailer which opens for business in the UK this month, selected bigmouthmedia, Europe’s largest digital marketing agency, to run its search engine optimisation (SEO) campaign following a competitive pitch.

Cdiscount is launching with a range of aggressive offers it claims undercut the competition by up to 50% and the company intends to challenge the dominance of the British market’s biggest e-commerce brands.

“The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to challenge the established UK players on price, service and quality,” said Arfan Sabir, Online Marketing Manager at Cdiscount UK.

“Bigmouthmedia‘s international reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK.”

Three times bigger than Amazon in its native France, Cdiscount has a ten year European sales history with a product range spanning fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and more.

“We’re delighted to be working with Cdiscount at this critical stage of their development. If anything, the current economic climate has given fresh impetus to the online retail sector, and this promises to be an exciting campaign,” said Finlay Clark, Senior Retail Strategist at bigmouthmedia UK.

About Cdiscount:
Cdiscount is the one stop multi-specialist discount superstore selling top quality brands up to 50% cheaper than the rest (Retail Week June 2008). The Cdiscount range includes fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and leisure, quality wines and much more. The company prides itself on quality, product range, price, service, delivery, after sales support and offers customers interest free finance options on orders over £75.

Cdiscount was established in 1998 and is part of the Casino Group. With more than 10,000 stores, the Casino group is one of the largest global retail and distribution organisations. As a group, it consists of companies such as Géant, Casino Supermarkets, Casino Cafeteria, Monoprix and Franprix/Leaderprice.

About bigmouthmedia:
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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B2b, Internet, Links, News, Online, SEO, Services, Web Marketing

Bigmouthmedia Has Predicted That 2009 Will Be A Critical Year For The Digital Marketing Industry

Bigmouthmedia, Europe’s largest independent digital marketing agency, has revealed that the next twelve months will have a pivotal role in shaping the digital marketing sector, with analysts citing factors ranging from challenging trading conditions to advanced technology combining to make 2009 a landmark year in the industry’s development.

While the economic downturn will continue to have an impact on every sector, digital marketing businesses will focus on digital’s cost benefits and demonstrable ROI (Return on Investment) in an effort to buck the trend. Trading conditions will seriously impact upon vulnerable agencies however, and a period of industry consolidation seems inevitable.

“Digital marketing has several key advantages when it comes to trading through a recession, but the downturn will wipe some of the smaller players off the map. Agencies reliant on one or two key clients will be particularly vulnerable, and I expect to see a rash of acquisitions and company failures radically reshape the industry over the course of 2009,” said Steve Leach, CEO of bigmouthmedia.

“In the UK, Google’s decision to end BPF (best practice funding) will also have a big impact. The loss of the commissions paid to agencies who recommend their clients spend with the search giant will badly hurt companies who have built their business model around this income stream.

“There are still plenty of opportunities out there, but this isn’t a back bedroom sector anymore. Major clients increasingly require partners with international scale and, as the downwards pressure on costs continues, small scale agencies are going to struggle to cope.”

However, set against a backdrop of steadily increasing corporate use of social media, video and online PR, bigmouthmedia predicts that 2009 will also see increased investment in digital marketing as cost conscious companies seek to improve the quality of commercial content and access new channels, such as mobile marketing.

In search, 2009 is also expected to be a defining year. With the free PPC (Pay Per Click) management tools provided by the major engines expected to continue improving, commercial, third party technologies could be under threat.

“This will be a Beta Max year for the technology underpinning search marketing,” said Leach.

“Until now, while search engines have provided technology to run the PPC marketplace, it has often made a lot of sense to go to a third party for a technical solution to enable automated PPC bidding and management. Will that continue to be the case in 2009? It’ll be a hard year to sign long term search contracts on this issue as it increasingly looks like the search engines are giving better automated solutions away for free.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Internet, Online, Search, Searching, Services, Tracing, Web

Popular ITV chat show uses one of Tracesmart’s many success stories as a feature on their Xmas show

Once again Tracesmart has helped to reunite a brother and sister. They were, until now, apart for more than forty years and the story is made even more special as ITV picked up on the successful trace, and helped organise a special surprise reunion for The Alan Titchmarsh Christmas Show. Tracesmart are a formidable force in the people search arena and have assisted numerous media channels with heart warming reunion stories similar to this. The show is to be broadcast at 6.30pm on Sunday 21st December.

Originally, Dave Bower from Australia contacted Tracesmart asking for help to find his sister, who was sadly separated from the rest of the family nearly forty years ago. Linda, his sister was found to be living in Eastbourne, which meant that Dave and his wife and sons had a very long way to travel. The reunion was made possible by ITV who were themselves looking for families to reunite and surprise for The Alan Titchmarsh Christmas special.

Tracesmart has helped thousands of families to find relatives and assisted the public in their people searches. Visitors to the website can search people using the current 2009 electoral roll. Many of those who subscribe to the website will be looking to find relatives who they may not have seen for a decade or more. A simple address search can sometimes result in a match being found instantly, other searches may take a little longer, for instance, if the subject has moved out of the area or has changed name. Tracesmart has a dedicated customer service team and an online instant messenger support, which is free to use, both helping to make the search to find relatives less stressful.

Louise Hewlett, who assisted with the surprise reunion said, “We were delighted that ITV wanted to help reunite one of our success stories. Without their help the reunion between the siblings may have taken a lot longer, when considering the cost of flying and the distance between them.”

A great deal of interest has arisen from various stories that Tracesmart has helped orchestrate, and this has further raised public awareness of how easy it is to perform a people search and ultimately find relatives or friends. Owen Roberts, Tracesmart’s Communications Manager was keen to comment on the good publicity, “The main purpose behind the campaign is to help people find relatives and share their story with different media agencies. This has resulted in many more people finding the special person in their life, and possibly being able to spend their first Christmas together in many years.”

Contact Details:

  • Louise Hewlett is the driving force in Tracesmart’s Missing Person’s campaign and has been tracing people for over 2 years. Louise has previously appeared on BBC 1’s Missing Live programme to discuss tracing and one of her previous successful reunions.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
  • Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people
B2C, Database, Internet, Online, Search, Searching, Services, Social Networking, Web

Tracesmart visitors will be first to access new Electoral Roll Search 2009

Cardiff based company Tracesmart, is the first online people search facility to make the 2009 edited Electoral Roll available to the general public. To ensure their customers have access to the most up-to-date records available, Tracesmart has uploaded the new electoral data in record time this year, easily out-manoeuvring the competition and significantly benefiting their loyal customer base.

 

The Electoral Roll plays a pivotal part in assisting people who are looking to find relatives or friends that they have lost contact with. As the most accurate annual snapshot of the UK adult population available, the Electoral Roll is one of the foundations on which Tracesmart’s people search facility is built.

When a trace is conducted using one of the Tracesmart websites many tools, such as the address search or friend finder, the results provided are collated from various sources, now including Electoral Rolls from 2003 to 2009 and the company’s unique Tracesmart Register. Visitors to the site can choose which datasets they query during their trace, or alternatively they may choose to search through all available records. The new Electoral Roll data sits alongside the previous years and Tracesmart customers can choose to only search the most current electoral roll search if they so wish.

Paul Weathersby, Technical Director, commented “Being the first online tracing facility to provide 2009 electoral information reinforces our commitment to provide the most up-to-date and accurate data. We continually strive to ensure that our customers experience high positive result rates when attempting to locate someone, the accuracy of data an individual has access to when tracing can make all of the difference”

To maintain the accuracy of the new electoral data, Tracesmart will be refreshing it on a monthly basis from January 2009 with Rolling Register updates. Amendments made through Rolling Register updates amount to almost 150,000 records per month and ensure that electoral information supplied by Tracesmart is as accurate as possible.

Highlighting the importance of the Electoral Roll in tracing, Tracesmart’s Managing Director, Michael Trezise noted, “Tracesmart’s main priority is customer satisfaction and that means we have to acquire and provide the highest quality of data. This provides our customers with the confidence that the results they obtain are current and correct. My roots are in tracing and I appreciate the provision of accurate data is key – this is the reason why we want to be the first to offer the new records.”

  • Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
  • Uploaded Records – An initial 5 million edited 2009 Electoral Roll records have been uploaded. Millions of additional edited Electoral Roll records are due to be added on a weekly basis with full coverage envisaged by the end of January 2009. Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.
  • Michael Trezise – is the founder and Managing Director of Tracesmart. With over 25 years tracing experience his unrivalled knowledge provides the company with a distinct competitive advantage.

B2C, Online, Search, Searching, Services, Tracing, Web

Tracing Specialists Add Millions Of 2009 Electoral Register Records To Their Database

Tracesmart, renowned for supplying companies with data cleansing and debtor tracing solutions, have announced that they have uploaded 2009 edited Electoral register records to their database. The records have also been integrated into their Tracesmart Corporate product suite to provide their customers with access to the most up-to-date electoral information available – making them the first supplier of online people tracing services and identity checks to do so.

The definitive annual snapshot of the UK electorate, the Electoral register has two formats – the full version which is utilised to facilitate voting and credit reference checks; and the edited Electoral register which is commercially available and employed by many companies to trace people, cleanse consumer data and verify individual’s identities in know your customer exercises.

Commenting from their Cardiff Bay headquarters, Paul Weathersby, Technical Director at Tracesmart, notes how the loading of the 2009 electoral records onto their database has been their quickest to date,

“This year the process of adding electoral data to our system has been the swiftest and most efficient in company history. We have significantly improved on our strong track record by loading the data earlier than we ever have – this has been possible through both considerable expansion of our IT team throughout 2008 and an enhancement of our data collection process.”

Edited Electoral register records are a key component in both identity checks and tracing exercises as they contain both the name and address of UK citizens – essential pieces of information if you need to identify or locate an individual. The prompt release of 2009 edited Electoral register records demonstrates one of Tracesmart’s key philosophies – that their clients should be able to access the freshest data at the earliest opportunity, as Mike Trezise, Tracesmart’s Managing Director, explains,

“Electoral records play a key role in all of our services – especially in our online tracing resource and our electronic identity verification tool. As such we acquired Electoral register 2009 records at the earliest possible time to ensure that users of our services have access to the most up-to-date information available and obtain the highly accurate results that they require.”

To maintain the accuracy of the 2009 Electoral register data they hold, Tracesmart will be refreshing the records on a monthly basis from January with Rolling Register updates – equating to some 150,000 amendments per month.

  • Tracesmart Limited – was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.
  • Uploaded Records – An initial 5 million edited 2009 Electoral register records have been uploaded. Millions of additional edited Electoral register records are due to be added on a weekly basis with full coverage envisaged by the end of January 2009.
  • Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.
  • Mike Trezise – is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.
  • Rolling Register – The Rolling Register is a monthly Electoral register update, it allows people whose personal circumstances have changed during the electoral year (moving home etc…) or who forgot to register in time, the opportunity to join the Electoral Roll and retain their right to vote.