Tag Archives: Internet

B2b, B2C, Cloud Hosting, Hosting, Internet, Secure Hosting

Businesses Would Love To Never Have To Buy Another Server Again

Rackspace Hosting, the world’s leader in hosting and cloud computing, has announced the results of its latest survey, which highlights the growing problem of businesses struggling to cope with the demands of managing their own servers. More than half of the businesses surveyed responded that they would ‘love to never have to buy another server again.’

Rackspace’s online survey research was conducted in September 2009 and involved 441 US and UK-based IT decision-makers at companies with 100-500 employees

The research underscores Rackspace’s recent launch of No More Servers, a campaign and community dedicated to a new way of buying IT which includes managed hosting, cloud computing and email hosting. The new service has been created to help free businesses from the hassle of in-house server management and to enable them to instead shift their focus onto mission critical applications, core competencies and innovation. Rackspace is augmenting this initiative with Rackspace.co.uk/NoMoreServers, a location for companies to learn the benefits of hosting services.

The study, conducted by LoudHouse on behalf of Rackspace, investigated the views of more than 441 IT managers at mid-size enterprises and revealed that approximately one third of their IT staff’s time is spent on server management, which is liable to limit their ability to focus on strategic initiatives that could benefit the business. Fifty eight percent of respondents cited the ‘hassle of managing servers’ as a challenge for their organization, while 61% of IT managers said ‘time to drive innovation’ was a challenge.

Additionally, on-site servers were seen to also cause ‘server stress’ for IT managers, who cited ‘the need to be available 24×7’, ‘hardware issues and maintenance’, and ‘after-hours calls and issues’ as the top three server management issues. The survey also found that 51% of respondents have made mistakes in their server capacity planning. Fifteen percent have bought too many servers and 36% have failed to buy enough. This leaves businesses exposed to the risks of financial waste and the inability to cope with user demand by not getting server spending right the first time.

The survey also revealed that 35% of companies identify themselves as ‘proactive and slightly ahead of the curve’ when it comes to describing their approach to new technologies, while 28% remain ‘cautious and reactive.’ When it comes to hosting and cloud computing, barriers to adoption include assurances of reliability (29%), evidence of cost savings (28%) and assurances of security (27%).

“IT should be an enabler,” said Lanham Napier, president and chief executive officer of Rackspace Hosting. “The survey seems to reveal that a huge chunk of time and resources are spent keeping the lights on and preventing problems. Rackspace, with its world class Fanatical Support, can free organizations from the hassle of server management and enable their IT teams to focus on strategic initiatives that will positively impact the business.”

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Translator Network tolingo Launches English Language Website

The translator network tolingo (www.tolingo.de) has launched an international version of its translation portal. The website (www.tolingo.com) is in English and the aim is to ensure that the company’s services will also be used increasingly by customers from outside Germany.

“After a very promising start, we see the international site as the logical next step. We have a worldwide network of over 2500 qualified translators available. Why then shouldn’t customers around the globe benefit from it too? Besides the fast and uncomplicated processing of the submitted texts, the 24 hour global availability is one of the great benefits of offering translation services online,” says tolingo Managing Director Hanno von der Decken.

tolingo provides customers with quotations in real time, while this usually takes several hours or even days elsewhere in the industry. Automatic selection of the best available translators within the network for each document means that tolingo delivers translations of consistently high quality while keeping translation times to a minimum. In this way, the processing times that usually stretch to days in the industry can be shortened to just a few hours. Yet the prices for the translations are markedly lower than those of a conventional translation office.

Via EPR Network
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B2b, B2C, Internet, Online, Services, Website Localization

Translation Services Firm Increases Sales By Providing Free Content

According to Ken Zwerdling, CEO of Foreign Translations, Inc., a global translation services firm, “Today’s savvy Internet user leaves little room to be directed by companies to take a particular course of action. The consumer has become the expert and is in control.” We have seen this change of power especially within the real estate industry. Consumers are on-line analyzing local markets and exploring homes via virtual tours with no help from a live individual, all the while making decisions without involving professionals. This trend has overflowed into many industries around the world. What does this mean for professional service companies that want to earn business? Be the first to offer consumers educational information about your services and give it away for free.

Be Known As The Expert In Your Industry

For companies that almost never achieve a face-to-face meeting with customers or potential customers, its on-line presence is the only means for consumers to validate its expertise and knowledge. This validation goes beyond graphics, ease of navigation, and client lists. It is found in the quality of the information that company provides. Some visitors know exactly what is wanted: price estimate, quote request, or contact information. Other visitors want to learn more about the different service offerings, while still others seek valuable free information to better understand the industry and guide the decision on who is contracted for service. By fulfilling the information needs of consumers via tutorials, instructional content and free tools a company will become the recognized expert in that field.

Keep the Consumer Coming Back

Free instructional articles are a valuable tool that directly serves the needs of many website visitors. The average number of page views a website visitor sees is only three. Offering instructional content will result in visitors who stay longer, view more pages, learn more about your company and become more educated. The key is to think like a customer and freely give away what is wanted. A company needs to ask itself, “What kind of information would I research if I wanted to learn more?” To stay ahead on consumer desires, a company should publish new articles periodically to accommodate ever-changing consumer interest. At Foreign Translations, Inc., the company offers a vast array of valuable instructional content. It provides white papers on topics such as How to Prepare for Globalization, Laws of Quality Translations, How to Find Growth in Non-Traditional Markets, Language Translation and Social Media, Marketing to Hispanics and Selling your Products and Services in Other Markets. In addition, there are informational articles on business etiquette in major countries such as China, Germany, and South Korea, the history of the world’s major languages, and what to expect when traveling to specific countries across the globe.

Some customers are simply looking for information. They want to complete due diligence and research the service needed before finalizing a purchase. You want to be the company that offers these consumers more than is expected, more than what can be gained from your competitors. Service companies must understand that instructional content can take many forms such as whitepapers, industry research, tips and free tools. Use this content effectively to make your website indispensable. Encourage your visitors to return again and again.

Via EPR Network
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B2C, eCommerce, Internet, Search, Services, Web, Web Directories

Self Storage Finders Increases Sales and Clients in October 2009

Self Storage Finders announced today year over year comparable sales increased 597%, exceeding company expectations. Self Storage Finders is one of a few online self storage directories experiencing staggering growth within the last several years. Comparing year over year sales for the month of October, the company has increased its sales by 597%. In comparing year over year clients, they have also increased their Preferred Membership 318%.

Self Storage

Selfstoragefinders.com has been in business for 2 ½ years and is starting to build a solid brand around their unparalleled Search Engine Optimization, allowing them to continually rank highly for many self storage terms. Their clientele consists of self storage facilities of all sizes, self storage management companies, marketing companies and several web based companies. Marketing Executive, Brian Barwig said “Strong sales and a large increase in Preferred Members tell us our clients continue to use Self Storage Finders as their choice for generating quality traffic, clicks and most importantly rentals.”

Barwig goes on to say, “We plan to continue to grow Self Storage Finders sales through our broad expansion nationally with greater penetration of new city markets due to our high SEO visibility, as well as with partnerships with leading companies in the storage industry.”

“Our directory is unique, effective and irreplaceable in many cities where the competition is too fierce for storage facilities to be able to manage their SEO and rank their own websites.” The system is ideal for storage owners and managers who need to concentrate on their day to day operations and do not have time to carry out the innovative marketing and SEO strategies Self Storage Finders can provide. The company insulates its Preferred Members from the everyday hassles of storage marketing. In addition, Selfstoragefinders.com works closely with its storage partners to ensure the highest customer satisfaction.

An increase in sales and clients can be attributed to proper business plan execution, advanced marketing techniques and partnerships with highly respected companies in the industry. Mr. Barwig adds, “Self storage is becoming a highly aggressive industry and every owner needs a competitive advantage. Our Preferred Members are able to attract customers before their competitors do, expand their business and increase overall profits all for a minimal monthly fee. We are most proud we can provide solid traffic to owners, while keeping it easy on the budget.” Self Storage Finders has been able to dramatically increase their sales and clients all while keeping their monthly rates near lowest in the industry.

Selfstoragefinders.com is committed to aiding customers in finding self storage locations quickly and easily by providing storage unit locations and contact information for facilities around the country. Prospective tenants can search through the Preferred Member listings and Neighboring Member listings on the site to find the best personal fit. The company offers unique opportunities to storage owners in addition to prospective renters. Selfstoragefinders.com generates exposure for its Preferred Members by offering premier visibility on major search engines connecting prospective renters to self storage owners.

Via EPR Network
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B2C, Entertainment, Free Stuff, Internet, Services, Shopping, Web

Santa Letters by Marty The Mouse Surpass Letters From Santa Himself

Little Marty the Mouse couldn’t wait to start writing his first Santa letter. After his recent worries about the possibility of being on Santa’s Naughty List, Marty was finally feeling a little relief. His cousin Jingles, who happens to one of Santa’s Christmas Mice and official mail helpers, gave Marty some great tips about Santa Claus and how to stay on his Nice List. You see, Jingles gets to read letters written to Santa, as well as personalized Santa letter written by Santa Claus himself.

It seems that Santa just wants children everywhere to be the best they can be. This of course includes things like school work, helping around the house, and just being nice – but it also means listening to adults. That is the part that worries Marty the most. After all, his school work is good and he always does his chores, and everyone says he is one of the nicest mice in the wall of the big house. But Marty does sometimes disobey his parents.

In case you didn’t know – our little Marty is full of adventure. He loves to explore the big house, but the problem is, Marty is not supposed to venture out into that big space by himself. But if you know Marty, you know that his sense of adventure sometimes gets the best of him and he gives in. That’s why Marty plans to write lots of Santa letters this year.

He plans to build up the momentum of what he wants to say. Marty knows that he shouldn’t start out by asking for Christmas presents. Instead, Marty has decided that his first Santa letter will simply be a ‘thank you’ for all the great things that Santa Claus brought him last year. Last Christmas was wonderful! Not only did Marty get a new bike, but he also got a collection of books about his favorite hero, “Courage Mouse”. Marty wants to grow up and be just like Courage Mouse; this little hero travels the world to find mouse families that need help in some way and then he makes sure they get just what they need. Courage Mouse is nice to kids, grownups and animals. Marty will be sure to add some details about some of the fabulous journeys of Courage Mouse so Santa will know just how much he likes the books.

Via EPR Network
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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

Lovetropolis.com Promotes New Option for Latin Dating

Lovetropolis.com, an online dating service and subsidiary of The Lombard Company, Inc., is promoting a new option they have added for Latin Dating. They made the announcement this morning from their Bowie, Maryland headquarters to introduce the new service as part of the online dating service they recently started in February 2009.

“In order to ensure a more accurate match and pleasurable dating experience, we have added five new ethnic and religious categories where our users can focus their efforts,” the statement read. “Our goal with this is to offer as many choices as possible to those looking for companionship. General dating pools are not right for everyone. In the case ofLatin dating, many times family structures and language familiarity dictate the criteria for choosing a partner. With our new Latin Dating service, we have found a way to address that.”

In addition to Latin Dating, Lovetropolis.com is also adding Black Dating, Asian Dating, Jewish Dating and Christian Dating. Each of these groups will be able to take advantage of the social networking platform Lovetropolis.com put in place back in February which offers users live chat, webcam dating, blogging, internal secure email, video upload capability from YouTube, and a selection of applications that can help users improve the look of their profile.

“We have used every social media tool that has been developed in the past decade in the development process of this website,” said a company spokesperson. “The end result is a user experience like no other in the world of online dating. You can meet and get to know someone intimately before you even meet them in person. In today’s world, that makesonline dating less scary and far safer for those who prefer to avoid the club scene.”

All five ethnic and religious groups are now available with Lovetropolis.com, and they are building their membership with a number of incentives and referral programs. Foremost among these is a “Free Membership for Life” program they have initiated where you pay a one-time profile approval and activation fee of $17.95 and then no monthly or annual fees for the life of the account.

Via EPR Network
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Child Safety, Entertainment, Internet, ISPs, Online, Social Networking

No More Playtime: Children Spend Their Free Time Staring at a Screen Instead

A new generation hooked on digital content is shunning traditional playtime in favour of watching TV and surfing the internet, according to new research from uSwitch.com, the independent comparison and switching service. The report also reveals a high proportion of children using the internet and watching TV unsupervised in their bedrooms after being sent to bed, while an alarming number of parents have yet to set up the necessary control measures to protect them from viewing unsuitable content.

In a typical day, outside of school hours children spend an average of 1.4 hours online and 1.6 hours watching television. Not only does this mean that they are spending 3 hours a day staring at a screen, but it suggests that surfing the internet is set to take over from watching TV as the most popular children’s recreational activity.

But where does this leave old fashioned playtime, and are we creating a new generation of internet addicts? Children today have a plethora of digital distractions whether they are in the form of games consoles such as the Wii, or social networking sites such as Bebo, with traditional playtime all but lost. Worryingly, 29% of children now have a computer in their bedroom and almost two thirds (63%) of these use it before going to sleep. Similarly, nearly half (49%) have a TV in their room and 64% regularly watch this in bed.

Despite nearly a third (30%) of parents worrying about information or images that they have found their child looking at on a website or on TV, just 41% of parents always supervise their children using the internet and 11% never do. Over half of parents (55%) leave it up to their children to decide which websites to visit, based on either guidelines they have set or common sense.

Taking the issue of parental control extremely seriously, all major broadband companies offer filtering facilities in their broadband packages, usually for free, enabling parents to have more control over the information and images viewed by their children. Yet over a third of parents (34%) have not set up any filters or blocks on their home internet: 22% believe that it’s too time consuming, and a further 21% simply haven’t got round to setting it up. A third of parents (32%) are unaware of the parental control features available with their service.

Jason Glynn, communications expert at uSwitch.com, says: “In an age where engaging content such as on-demand TV will only increase the amount of hours our children spend online, we urge parents to contact their internet providers to see what controls are available to them. Speed and price should take second place to safety – but with most broadband services including filtering software for free, there really is no excuse not to take action.

“We fully support the measures being laid out by companies to help families tackle this issue, such as TalkTalk’s plans to classify websites with U, PG, 14 and 18 certificates. Our research shows that 8 out of 10 parents would back such a system.”

Via EPR Network
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Advertising, Affiliate Program, B2b, eCommerce, Internet, Online, Services, Shopping, Traffic, Web, Web Marketing

Network Affiliates Push Clickbooth.com Into Inc. Magazine’s Top 500

The Inc. 500 is a list of the top 500 high growth businesses. It is an entrepreneur’s dream to be on the list. Clickbooth ranked #5 overall and #1 in their business sector, which is advertising and marketing. In an economic climate where many businesses have been simply trying to survive, Clickbooth has grown an amazing 12,000% over the last four years. They have been doing it by providing consistently strong ROI for publishers and advertisers. It is a milestone for the advertising industry as whole, and marks the dawn of a new day for the future of marketing.

The infamous dot-com bubble may have popped but there are still businesses using the Internet in innovative ways to enjoy high growth by providing exceptional customer value. Clickbooth’s industry revolves around a concept known as affiliate marketing. It is a marketing strategy that shares revenue among advertisers and affiliates online. affiliates are traditionally known as publishers and are considered the same in this context.

The network affiliates at Clickbooth are among the best in the business. Some are among the Alexa Top 50 sites. The affiliates network together through Clickbooth to provide premier marketing campaigns for advertisers. The number of worldwide affiliates they use is over 10,000 and many of them are exclusive. The coverage is very broad and encapsulates a number of niche markets. The compensation is based on performance from one or a combination of sales, clicks, and registrations.

Each affiliate is rigorously screened and monitored for performance and integrity. Much of Clickbooth’s success comes from their industry leading compliance team. Their function is to track uploads and downloads among other monitoring functions to ensure that the proper integrity is maintained. Any of the affiliates that are identified as abusing the system are promptly excommunicated. The result is a dependable set of affiliates that are networked together through Clickbooth to be reliable, trustworthy and maximize an advertiser’s time and money.

Clickbooth is an internet marketing business created in September 2002. With their high integrity and high quality affiliates network, they leverage the power of the Internet for businesses looking to maximize their advertising budget. Clickbooth produces benefits for their network affiliates and their clients in need of advertising through a high level of integrity, a careful screening process, and an Internet marketing program that is mutually rewarding.

Via EPR Network
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B2b, Dedicated Servers, Domain Names, E-mail, Hosting, Internet, Secure Hosting, Services

Report Says Small Firms Floored By Basic Web Errors

Streamline.net web hosting research finds the majority of consumers using SME websites in the past year experienced usability faults.

The Streamline.net study of 1700 consumers found that 83% faced faults including unfinished web pages, broken URLs and an out-dated design. A further survey of 450 UK firms revealed that whilst half consider their website to look ‘professional’, 1 in 3 owners admit that they are guilty of ‘neglecting’ their sites. There is also a worrying discrepancy between where consumers wish to find web addresses, and where companies are displaying them. For example, 48% of firms still do not make any efforts to optimise their URL on search engines. Whilst 1 in 5 consumers took a web address from the side of a small company’s vehicle, only 10% of small firms currently display theirs in this way.

The data from Streamline.net showed that many SMEs are alienating web users through simple web errors. 76% of consumers have now used the website of a small business. Whilst 47% of consumers consider their experiences of such sites to be overall ‘good’, a further 1 in 4 Britons conclude such websites to be ‘barely usable’. In the past year, 83% of online consumers found faults on more than one occasion. Web errors reported included unfinished web pages (54%), broken URLs (52%), outdated email addresses (50%), and missing contact details (31%).

Top design gripe with SME websites is an outdated website design, faced by one third of users in the past year. 1 in 5 online consumers have encountered superfluous descriptions of products and services. 20% have been confused by the use of generic corporate images that bear no relation to specific company’s.

The findings are in contrast to another survey of 450 small firms where 76% felt confident that the language on their website could in no way be perceived negatively, and 84% saw the images on their website as fit for purpose.

Steve Holford, Marketing Director at Streamline.net, said, “As with many areas of business, if the basics of a website are not sound, customers will be deterred from purchasing”.

Almost half of companies (48%) made no attempt at optimise their position on search engines, when 77% of consumers call upon these. Many enterprises are prioritising the display of their URL in places unpopular with online consumers. 43% of companies publish their web address on industry websites whilst only 15% of consumers use this source. Remarkably, only 9% display their web address on signage or windows of their premises, when 1 in 5 Britons have made use of a domain name taken from here in the past year.

Holford added, “Every opportunity to capture online custom must be seized upon, which means promoting a web address in every possible environment – online and off-line”.

Streamline.net provides a comprehensive range of domain registrations. Users can even try free web hosting for 3 months with Streamline.net.

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B2C, eCommerce, Free Stuff, Internet, Online, Services, Shopping, Web

Coupon Clipping Has Gone Digital

CouponChief.com is setting a new standard in how one shops online. With the trend toward online shopping growing it is no wonder that more and more Internet merchants are offering special promotions and discounts with the use of special codes. This is in keeping with what consumers have come to expect of all merchants; special offers make shopping a more enticing experience. The development of a digital form of coupons was inevitable. And just like brick and mortar shops that offer coupon shopping, the online merchants have to have a way of distributing the coupons. CouponChief.com is the centralized, one-stop shop for these codes.

The concept is both simple and ingenious. No sign up or log in is required and the entire use of the promotional coupons is free. However, by setting up an account an individual can receive alerts via email announcing new promotions and discounts offered by a favorite store. This is the ultimate in convenience for online customers.

The process of using Online Coupons is not only easy and convenient; it is a great way to save money. Online shoppers have grown accustomed to seeing ‘coupon code’ and ‘promotion code’ fields during the checkout process at Internet shops. The problem has been that few people knew where to find those special savings codes. Fortunately, that is no longer a problem. The numerous Coupon codes available for online shopping have been collected in an organized and quick to access fashion.

When shoppers visit ‘Coupon Chief’ before shopping they are sure to find useful Coupon Codes. Visitors to the site are happy to find that Online Coupons often offer a more substantial savings than the typical paper coupon does. But in order to offer all possible savings to its visitors, CouponChief.com also has a program called ‘Pays-2-Share’.

The ‘Pays-2-Share’ program pays visitors for coupons that they find and add to the site. Once enrolled in the program an individual simply logins and submits new Coupon Codes for participating merchants. When a shopper uses the coupon payment is made to the person that submitted the promotional code. In fact, they earn 2% of the purchase price, which can be substantial in some cases. Surprisingly, this payment is made even on purchases made by the submitter.

CouponChief.com was established to provide an easy way for individuals to find useful Online Coupons for the stores and products they need. The website has collected and organized the promotional codes in an easy to find format, making saving money on Internet purchases trouble-free. Additionally, the site offers a program called ‘Pays-2-Share’, which provides a money making opportunity through submitting coupons found.

Via EPR Network
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Advertising, B2b, B2C, Domain Names, E-mail, eCommerce, Events, Hosting, Internet, ISPs, Services, Web

Technology Adoption Fuels Recovery Tipping Point For UK SMEs

According to research from BT Business, supported by the Design Council and Prince’s Trust, small businesses at the forefront of technology adoption have been the least impacted by the recession, with those most reluctant to bring in new technology suffering the most. Companies with a positive attitude to technology adoption had a 69% better than average experience of the recession, whereas technology laggards suffered a 34% worse recession experience than the average.

The survey was conducted by Vanson Bourne on behalf of BT Business and included responses from more than 7,200 small businesses across the UK.

The 2009 Business Pulse report is the UK’s largest survey of SMEs this year. The survey shows widespread recognition of the importance of technology in reducing costs and increasing efficiency and competitiveness. 30% of businesses said that they have saved money through using technology, 32% use technology to network and obtain advice and 28% have found more customers through its use. Nearly one in five cited the use of technology to support flexible working as having one of the most significant impacts on how they have managed the recession.

The Business Pulse survey identified the positive steps firms have taken to manage the downturn. Nearly twice as many technology innovators have seen an increase in turnover of 10+% compared to those small businesses reluctant to embrace new technology, the majority of which have seen their turnover decrease since the recession began.

Mick Hegarty, strategy director, BT Business said: “The small business community has fought bravely to survive the downturn. Our findings show that many small businesses believe we are now at a tipping point with a recovery almost upon us. We can also see that now more than ever technology has a critical role to play in the future success of these businesses, helping them to find new customers, market themselves more effectively and reduce costs. Investing in better technology is emerging as a measure of success in the future for many businesses.”

In terms of the technologies having the biggest impact, 61% said faster broadband speeds have had a positive impact on their business. Better web sites, better e-commerce and mobile devices were also particularly beneficial. More than 1 in 10 small businesses are looking for more advice and support on using technology to manage their business.

Smaller organisations are also increasingly turning to social media to improve the way they operate with one in five respondents turning to support forums, Twitter and blogs to market their business and attract and retain customers.

Lord Digby Jones, said, “The Business Pulse highlights that optimism is on the rise. Equipping firms with the right technology and support will help tip the economy from recession onto the road to recovery in 2010.”

Full findings of the Business Pulse will be revealed in Small Business Week 2009 and debated by a business leadership panel including business experts Peter Jones and Lord Digby Jones at the launch.

Via EPR Network
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Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

bigmouthmedia Has Been Named One Of The UK’s Ten Fastest Growing Technology Companies For The Second Year Running

Europe’s largest independent digital marketing agency made the list of major winners in the Deloitte Fast 50 2009 following another successful year of exponential expansion. Recording a growth rate of 4111% over the past five years, the company’s top ten listing was cited by the judging panel as evidence of the online sector’s growing influence.

“Trading conditions this year have been challenging to say the least, but the digital marketing sector’s increasing maturity and size has enabled us to pursue an ambitious growth strategy despite the economic situation. Cost-effectiveness and measurable ROI lie at the heart of what we do, and even in the most difficult of times these qualities make for a compelling business argument,” said Lyndsay Menzies, Group Chief Operations Officer at bigmouthmedia.

“We’re delighted to have been ranked so highly and are obviously happy that bigmouthmedia’s continued success across the group has been recognised. It’s a great boost for the entire team and underlines what a talented group of people we have here.”

The Deloitte Technology Fast 50, one of the UK’s foremost technology award programmes, is a ranking of the country’s fastest-growing technology companies based on percentage growth over five years. Now in its 12th year, the programme honours business growth, technological innovation and UK entrepreneurial spirit.

David Halstead, Partner TMT practice and Fast 50 Chairman, Deloitte said: “The large number of software and digital marketing companies in the 2008 Deloitte Fast 50 reflects the growing maturity of online enterprises. The web is approaching the next stage of its evolution, and successful business models are becoming entrenched.”

The complete list of winners is available at: http://www.deloitte.co.uk/fast50/

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Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

Online Accountancy Firm Brookson Has Appointed bigmouthmedia To Handle Its Search Marketing Activity


A leading provider of accountancy, tax advice and support services, Brookson selected bigmouthmedia following an extensive search to identify the ideal partner to lead its digital marketing strategy. An established innovator in the sector, the move comes as the award-winning consultancy moves to establish its Navigator Money Manager portal as the UK’s preeminent suite of online financial tools.

“As a company we have been going through a revolution in recent times. We have fundamentally changed our business model and are going direct to market as we look to continue the company’s expansion, so clearly search engine optimisation is a critical part of that strategy,” said Martin Hesketh, Managing Director at Brookson.

“Together with its status as an industry leader, bigmouthmedia’s unrivalled experience in helping brands make the most of their online activity made the agency the only logical choice for the job.”

Founded in 1995, Brookson was recently shortlisted as a finalist in this year’s Association of Professional Staffing Companies (APSCo) awards for ‘Innovation of the Year’. The company’s 150-strong accountancy service now manages the financial affairs of over 9,000 customers, freelance contractors and individuals who work in business for themselves.

Brookson’s Navigator Money Manager portal underpins Brookson’s claim to offer one of the most innovative contractor accountant services available on the UK market. Allowing clients to access their business financial information 24/7, the system has been designed to helps customers run their businesses more effectively by providing up to date financial information at their finger tips.

Currently, ninety nine per cent of Brookson’s customers used the online tool to complete their last year-end accounts and each week the online portal records an average of 4500 unique visits.

“We’re delighted to be welcoming Brookson as a client. The company’s focus on innovation and invention is one that we share at bigmouthmedia, and this promises to be both an exciting and challenging campaign,” said Phil Acton, Head of Business Development at bigmouthmedia.

Via EPR Network
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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

New Black Dating Service By Lovetropolis.com

A Bowie, Maryland online dating service owned by The Lombard Company, Inc. issued a statement today inviting African Americans to try their new Black Dating Service. Lovetropolis.com, an online dating service that was launched in February 2009, is rolling out Black Dating along with four other ethnic and religion targeted dating services.

“Our goal here is to provide people with what they are looking for in a partner,” said a company spokesperson. “Members of the African American community who have used our general dating service have been requesting that we add something more specific to race, culture and religious beliefs to make it easier to find a more perfect match. Black Dating is our response to that plea.”

Lovetropolis.com would like to point out that Black Dating is not limited to strictly African Americans, but they are issuing an open invitation to all members of the black community to come and visit their new service. They are even offering free lifetime membership for anyone who signs up now and pays the $17.95 profile approval and activation fee. As a dating service still within its first year, Lovetropolis.com is offering a number of incentives to all in order to build their customer base.

“Right now the price is very low, and memberships are virtually free,” our spokesperson tells us. “We are growing fast though, so I’d suggest that anyone who wants to try our service should sign up now. With the social network platform we’re using, we’ll have to start charging at some point. Anyone who joins at this stage will never have to pay membership fees.”

The other four ethnic and religion targeted dating services offered by Lovetropolis.com are Latin Dating, Asian Dating, Jewish Dating, and Christian Dating. Their social networking tools include webcam dating, instant messages, internal secure emails, Favorites menus, YouTube upload capability, and a variety of apps and custom features to improve the look of a profile page.

Via EPR Network
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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

Lovetropolis.com and Couturemoda.com Announce Co-Brand Partnership

Lovetropolis.com and Couturemoda.com announced they are joining forces in an inventive partnership to market online dating services and contemporary fashion. The venture will make available Lovetropolis.com’s full range of dating and social networking services to Couturemoda.com’s savvy shoppers. The campaign will focus on looking your best to feel your best and put your best effort toward your love life. Couturemoda will be able to market its swank designer clothing to Lovetropolis.com’s upwardly mobile user base of over five million. The co-branding campaign will offer the most current trends in fashion and the most compelling range of online dating services in the marketplace.

lovetropolisimage3.jpg (376×298)

Lovetropolis.com will feature Couturemoda clothing in multiple ways, including on a special content page, and drive traffic to the Couturemoda website. Couturemoda will promote the dating website to its single clientele and develop best deals and special packages to be extended only to Lovetropolis.com’s users. To celebrate the campaign’s launch, Lovetropolis.com members are being offered a special discount when they shop Couturemoda.com.

Couturemoda’s owner said, “We are very excited to enter into this agreement with Lovetropolis.com. Lovetropolis.com’s current reach represents a huge market for our designer fashions and today’s most exclusive style trends. We’re confident our partnership with Lovetropolis will drive new users and increased sales to Couturemoda.com.” According to the CEO of Lovetropolis.com, the partnership with Couturemoda will be mutually beneficial. He said, “Couturemoda has always focused on bringing superlative style and unrivaled fashion to its shoppers. With this collaboration, we can also bring Couturemoda clientele unmatched online dating opportunities through exclusive, innovative dating services they can take advantage of only when they join Lovetropolis.com.”

Via EPR Network
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B2b, Internet, Online, Services, Software, Web

Finding the Right Content Management Solutions

With vast amounts of continual information creation, many businesses find it difficult to fully leverage, manage, and distribute their information effectively. Implementing new technology in-house can be an expensive and problematic situation resulting in excess time and cost overruns. This is due to the innate learning curve required for successful integration, the inevitable distraction due to the overlap of daily duties, and a host of other externalities that can restrain progress.

Many businesses prefer an information technology consulting company that can assist them in tailoring and implementing data content management solutions. The goal of many businesses is to reduce the cycle-time involved with the continual loop of content creation, content enrichment, content management and content delivery. Since this loop is recurring, there is great value in designing a solution that, for instance; publishes content to the web, to print, or to wireless media in an efficient and effective fashion. Trying to manage all of this manually can be exhausting and trying to implement an in-house solution can be painful and risky resulting in an uncertain level of quality and reliability.

It is often difficult to find consulting businesses that not only guide businesses toward the right solutions, but also implement the solutions with candor and integrity. Ideally, it is good to start at the beginning using a business’s current technology and current processes. Then systematically choose the right out-of-the-box product(s) that can be customized to fit the business’s requirements.

Whether a business is looking for improved web content management, digital asset management, multi-channel systems, work flow management, or any combination thereof; a solid content management consultant would have the experience, the passion, the maturity and innovation required to arrive at a solution adapted to the business.

DPCI is a content management consultation business that not only has the high-level of requirements necessary for consulting, tailoring and implementing quality content management systems, but they also do it with integrity. They have a ten year track record of delivering content management solutions for many notable businesses in a wide range of industries. DPCI has the experience to help maximize the value of a business’s information content in both print and digital forms.

Via EPR Network
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B2b, Dedicated Servers, Domain Names, E-mail, Hosting, Internet, Secure Hosting, Services

Fasthosts and Microsoft launch WebsiteSpark

Fasthosts Internet Ltd, a leading web hosting provider, has announced its work with Microsoft to promote the new Microsoft WebsiteSpark program for web professionals. The initiative assists smaller web design and development companies in launching or growing their business by providing better access to the Microsoft web platform. The scheme delivers free Microsoft Server OS, free licenses for Microsoft Expression and Visual Studio software, as well as training and access to MSDN newsgroups.

Eligible Fasthosts customers can save over £240 a year in server licensing costs as well as valuable software licences direct from Microsoft. The scheme is an example of how businesses can gain significantly from discussing their technical requirements and business needs with Fasthosts. Fasthosts has been selected by Microsoft to promote the program benefits and guide eligible Windows Server customers through enrolment.

The Microsoft WebsiteSpark program offers new support for web design and development agencies with up to 10 employees. Eligible Fasthosts customers gain an immediate financial benefit – saving £240 per year with a free Windows Server license and saving even more with a free MSSQL license. Upon enrolment, members gain access to free Windows Expression Studio 2 (1 user license), Expression Web 2 (2 user licenses), Visual Studio 2008 Professional Edition (3 user licenses) and DotNetPanel control panel.

A great number of professionals and enterprises can achieve cost savings by discussing their server and software needs with a long-standing expert like Fasthosts. The company’s advisers are trained to identify and leverage the efficiencies that hosted technologies can deliver. By working-through requirements with Fasthosts, synergies between software and hardware can often be identified.

Steve Holford, CMO Fasthosts Internet Ltd., said: “WebsiteSpark is an excellent opportunity for smaller web agencies. It delivers exactly what they need most – free tools and practical help. As hosting partner to thousands of web pros, Fasthosts is well qualified to advise participants on how to apply Windows hardware and development tools to best effect.”

Simon Pryce, Director of Skylight Media, is a Fasthosts customer who enrolled in the WebsiteSpark program to help boost the web design side of the business. Pryce commented: “We had discovered WebsiteSpark through our business network, and our successful enrolment in the scheme led to us setting up additional dedicated servers with Fasthosts at the same time. The WebsiteSpark scheme is an ideal way for us to update our use of Windows Server technology, enabling us to save a significant sum of money on license fees. We were also delighted to find during our consultation with the ever-reliable Fasthosts, that these new server resources will save us money too, so we’re very pleased all round.”

Via EPR Network
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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

Christian Dating Service by Lovetropolis.com

Responding to market research and industry needs, Lovetropolis.com, a Bowie, Maryland-based online dating service owned by The Lombard Company, Inc., introduced a new Christian Dating service today as part of their push to attain a larger market share of the lucrative online dating niche market. They are hoping to match the success of their general dating service which was launched in February, 2009, and has already become a major player in the online dating business.

“Christians generally look for other Christians when entering the dating pool. A shared belief system is essential for a happy, long term relationship; and the closer we can match couples up, the more successful their dating experience will be,” said a spokesperson for Lovetropolis.com. “Our ethnic and religion-specific dating services are simply another way we can make sure that our customers meet the person they will be truly happy with.”

Specific niches in the online dating industry have become necessary with the explosion of multiple sites going up in recent years. The success of companies like Match.com and EHarmony has paved the way for others who want a piece of this lucrative pool. Lovetropolis.com though is claiming to have distinct advantages over the others that set them apart.

“Our service utilizes more of the social networking tools that are available today,” our spokesperson tells us. “We have video profiles, live chat features, YouTube uploads, Favorites menus, and applications to spice up a profile. The technology to do all of this is out there for the taking now, and we use all of it to improve user experience. Anyone can claim to be a Christian just to date someone whose photo they like; but when you have multiple conversations via webcam dating and spend some time getting to know someone on an intimate level before meeting, the truth comes out.”

In addition to Christian dating, Lovetropolis.com is also now offering Latin Dating, Asian Dating, Black Dating and Jewish Dating. “Be prepared,” our spokesperson tells us. “There’s a lot more where that came from. Our designers and marketing people are working day and night to crank out more sites very soon. We’ll keep you posted.”

Via EPR Network
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B2b, B2C, Cloud Hosting, Hosting, Internet, Secure Hosting

NoMoreServers.com, a site dedicated to the emergence of Computing-as-a-Service models

Rackspace Hosting (NYSE:RAX) has announced the launch of NoMoreServers.com, a site dedicated to the emergence of Computing-as-a-Service models (like hosting, cloud computing and SaaS) to power corporate computing.

To support this campaign, the hosting company has hired renowned hosting industry strategist Andrew Schroepfer. In his role, Schroepfer will cover the trend in depth from how providers are evolving to how real businesses are making this trend pay off.

“A new way to run business computing is emerging,” said Lanham Napier, president and CEO of Rackspace. “We have countless business customers tell us they are finished buying servers and are looking for a computing partner. People don’t want to buy standalone computing, they want computing as a service with Fanatical Support. This trend will have major implications on the entire IT industry, and there is no one more qualified to cover it day-to-day than Andy.”

NoMoreServers.com will feature daily and unique commentary explaining the next era in computing. In addition to filtering and reviewing interesting developments and third-party content about the NoMoreServers computing era, the site will feature daily commentary and a live community portal for visitors to engage on the topic and offers a white paper on the subject for community members.

Schroepfer has been a key analyst in the hosting industry since its inception in the late 1990s. From his beginnings at Piper Jaffray where he developed and managed the VoIP (Voice-over-Internet-Protocol) industry’s primary market statistics, Schroepfer published a 270-page report on the dis-aggregation of communications which sparked his coverage of the Web hosting industry. He then joined Goldman Sachs as VP and senior equity analyst on the Internet Infrastructure Services industry during the time when Equinix, Loudcloud (now HP), and Webex (now Cisco) were executing their IPOs (Initial Public Offerings). In late 2000, Schroepfer founded, led, and later sold Tier1 Research, the leading specialist research firm on the hosting and data centre industry whose insights and data remain highly relevant.

“Having covered the hosting industry since its inception, and having strongly recommended Rackspace since 2001, I am excited to now become a Racker,” said Andy Schroepfer. “I have always said Rackspace will be more than just a leader in hosting, and I am honoured to join the 2,700-strong Fanatical Support team tasked with sustaining and evolving our leadership role as the IT value chain is recast.”

Via EPR Network
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B2C, Entertainment, Events, Free Stuff, Internet, Online, Services, Video, Web

Collection Of Online Video Greetings For Diwali 2009

Indiavideo presents you a fascinating collection of online video greetings for Diwali 2009. Besides videos on Diwali celebrations, there are video clips featuring the Indian classical art forms like Odissi, Bharatanatyam, Kathak and Baul music performance and many more.

The video greetings on art forms feature some of the master performers like Anita Ratnam, Dr Deepthi Omcherry Bhalla, Manju Bhargavee, Pali Chandra, Sujata Mohapatra, Bimbavati Devi, Dr. Neena Prasad, Rajashree Warrier and Parvati Baul. Click here to send Diwali Video Greetings The greetings facility is user-friendly, less time-consuming and the option to send a video greeting to multiple recipients is also available.

The online video greetings facility is also available on our branded channel on YouTube:www.youtube.com/indiavideodotorg.

www.indiavideo.org is the first website to offer online video greeting facility and it was introduced in 2007.

www.indiavideo.org is the first of its kind website portraying the geographical, and cultural marvels of a country. The portal is envisaged as an online video encyclopaedia on India.

The site has hundreds of videos from almost all Indian States and Union Territories. Videos on places and events of historical importance, colourful festivals and celebrations from different parts of the country, tourist attractions and wildlife are included. A rare feature of the website is exclusive galleries on topics like Ayurveda, Yoga and Indian cuisine.

The website, currently maintained by Invis Multimedia, was developed in association with the United Nations Educational Scientific and Cultural Organization (UNESCO) New Delhi Office. Only professional video clips are included in the website.

DIWALI
 Diwali, the ‘festival of lights’ is time for celebrations in India. Diwali or Deepavali, as it is known in South India, literally means a row of lights or lamps. This festival symbolizing the victory of ‘good over evil’ and ‘light over darkness’ is one of the most widely celebrated festivals in the country, known for its multi-lingual and multi-cultural existence.

Via EPR Network
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