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Lovetropolis.com is actively Seeking Venture Capital and Angel Investors

The Lombard Company, Inc. owner and CEO Michael Lombard announced today that his company is actively seeking capital investment in his popular new online dating site, Lovetropolis.com, which launched in February, 2009.

The Lombard Company, Inc., parent company of Lovetropolis.com, “will evaluate investment offerings from individual venture capitalists, venture capital firms and angel investors”, Mr. Lombard said. Lovetropolis.com was designed and launched to modernize the online dating industry and to outdistance sites like Match and eHarmony.

“I’m looking for minority investors to join me as Lovetropolis.com overtakes Match and eHarmony and revolutionizes online dating,” Lombard said. Confident in his design and features formulation, Lombard stated, “We are gaining market share and growing our database of members every day. And, given current economic conditions, shrewd financiers will understand that Lovetropolis.com offers one of the very few recession-proof investment opportunities in the marketplace. At the end of the day, I’ll be able to aggressively market my company and benefit from the insight and advice of new partners who will enjoy lucrative returns on their investments. That’s a win-win in my mind,”

An entrepreneur with extensive executive experience, Mr. Lombard has previously owned and run a successful SME and is adept at directing strategic business development and creating market share for new, innovative products. Under Lombard’s management,Lovetropolis.com has already been listed as one of the top five major online datingservices by Online Dating Magazine and was evaluated to be “The Next Great Dating Service” by ALoveLinksPlus, which is touted as one of the choosiest directories in the industry.

This past March, YouNoodle predicted the value of Lovetropolis.com would reach $44.7 million, by summer’s end. At that point, the dating site will only be about six months old. With a five-year business plan in hand, Mr. Lombard is enthusiastic about the investment potential of Lovetropolis.com. “We are poised to be the first dating site in a decade to really have what it takes to compete against the big commercial sites like eHarmony and Match,” he said.

Michael Lombard has made significant investments in Lovetropolis.com, designing it with a vision of creating a state-of-the-art, high quality online dating website. Unlike a typical dating site, Lovetropolis.com provides an entirely unique forum for connection, communication and entertainment. Additionally, the site is forecast as an excellent investment because it has successfully navigated beyond the start-up phase. Lovetropolis.com enjoys a well-established technical and corporate infrastructure supported by leading companies in the industry and a great team of executives and key staff.

Mr. Lombard wants to be sure that potential investors understand that Lovetropolis.comis the answer to an increasing market demand. In addition to finding a mate, singles utilizing online dating services want access to the methods of communication and volumes of entertainment information now available on the Internet, and access at a cost they can afford and in such a way that they aren’t socially isolated. Lovetropolis.comprovides the singles’ community with a social, entertaining atmosphere for worldwide communication and connectivity.

Recently, Lovetropolis.com has entered into collaborative partnerships with four of the most renowned dating and relationship experts: Amy Waterman, Christian Carter, Scot McKay and Emily McKay. Rounding out the expert panel available on the site is Jay Jones, resident cuisine expert. “At this time, no other online dating site brings more authority to bear on the romantic encounters and relationships of its members”, commented Lombard.

For more information on investment opportunities in Lovetropolis.com, contact Michael Lombard at ml@lovetropolis.com, or call The Lombard Company, Inc. at 800-760-6011, ext. 130. 

About Lovetropolis.com
Lovetropolis.com, love’s premier hot spot, is a new, upscale dating agency designed to make certain that members enjoy a VIP experience in a dynamic, well-appointed environment. Lovetropolis.com caters to singles who are savvy and embrace the idea that everyone deserves to find love.

Lovetropolis.com is one of the major online dating sites, according to Online Dating Magazine and is “The Next Great Dating Service” according to ALoveLinksPlus.Lovetropolis.com modernizes the online dating experience by providing a fusion of exceptional features that assist members in making a lasting match. Lovetropolis.com already has members from 23 countries worldwide.

The energy and atmosphere of Lovetropolis.com is vibrant and unrivaled, setting an ideal mood for matchmaking and social connectivity. Singles subscribing to Lovetropolis.comwill enjoy their leisure social time, affordably fulfill their recreational and romantic needs, and appreciate the indulgent customer service afforded them each time they log in. See why we are the premier online dating site at http://www.lovetropolis.com/.

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Bigmouthmedia Unveils British Business Top Social Networking Executives

A new bigmouthmedia survey has identified the UK market’s biggest business users of online social networking tools.

Following extensive research, Carnival Cruises’ John Heald and On Holiday Group CEO Steve Endacott have been revealed as the business leaders trading in Britain that have most readily adopted services like LinkedIn, Facebook and twitter as part of their essential marketing tool kit.

“Social networking may have become one of the most talked about trends in the online world, but until now there has been little hard evidence showing to what extent the business community has embraced these tools. Our research shows that while many leading executives are now deriving measurable benefits f r o m this rapidly developing channel, some of the UK’s most prominent organisations have failed to get to grips with this important trend,” said Lyndsay Menzies, bigmouthmedia Chief Operations Officer.

While the social media has been one of 2009’s most hyped phenomena, little evidence exists as to what extent businesses are deriving benefits f r o m the plethora of available services. In order to gauge real-world attitudes to the tools, bigmouthmedia assessed the online networking performance of 50 CEO’s & senior marketing executives selected f r o m the FTSE100 and the Sunday Times Fast Track 100.

Carnival’s Senior Director John Heald emerged as the clear winner in the FTSE100 category. He uses a combination of Facebook and blogging to reach out to past, present and future customers.

“The internet has changed the way that people want to communicate with companies, and even the FTSE100 has to come to terms with that. Customers have become accustomed to a certain level of transparency and informality in their dealings with business and even large-scale enterprises need to adjust their marketing strategies accordingly.”

Heald’s use of social media proved to be a relative rarity amongst the FTSE100 executives sampled. Only 25% of them engage in any form of online networking, compared to 80% of senior players f r o m Fast Track companies.

Topping the table f r o m the fast growth companies listed in the Fast Track 100 is On Holiday Group CEO and founder Steve Endacott. The former MyTravel chief employs a range of tools including Facebook, LinkedIn, twitter, Plaxo and Xing to promote his travel company and believes that they are an essential part of the modern business toolkit. “I believe that these are tools every business has to get to grips with. There’s a generation of consumers growing up with social media, and unless you truly understand the culture there’s a real danger of losing touch with them,” he said.

LinkedIn emerged as the senior executive’s networking tool of choice. Half of those surveyed use the service, while 80% of the FTSE100 managers that engage in online networking use it as their only application.

“Social media is simply about listening and interacting with your customers, using channels that many staff will already be familiar with, such as Facebook, Twitter, Youtube and Digg. It is common sense, and it’s perhaps unsurprising that the majority of the FastTrack companies are ahead of the curve in this respect,” commented Econsultancy’s Chris Lake.

“What’s needed is a shift in mindset. Firms should embrace customer feedback and act on it. By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals. Why wouldn’t you want to do that? “

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. The bigmouthmedia on Twitter, bigmouthmedia on Mobile Twitter and bigmouthmedia on friendfeed services provide constant up to date digital marketing news to ensure subscribers are fully informed and aware of all industry developments.

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Women’s Digital Media Company to Donate 10% of Best-Selling Mobile Game Profits to Kiva

LimeLife, the leading women’s cross-platform digital media company, today launched the “Apps for Good” campaign, contributing 10% of profits from its popular Hollywood Hangman iPhone game within a one-month period from May 21st to June 21st to Kiva.org, the micro-lending platform that alleviates poverty one loan at a time. Available on Apple® iTunes® for the iPhone and iPod Touch, Hollywood Hangman is a best-selling game on mobile phones, and is one of the first iPhone games to offer the social and multiplayer features enabled by Facebook Connect and Multiplayer WiFi.

LimeLife realizes the importance of giving back to non-profits such as Kiva, which bolsters the opportunity for women in developing countries to cultivate an income and achieve economic independence. By encouraging consumers to download Hollywood Hangman, LimeLife will pave the way for people like Amavi Akoete, a Togoan 35 year-old mother of six to launch her jewelry-making business or Dulia Huanca, a Peruvian 23 year-old mother to launch her fruit stand.

“Bridging the gap between games and the developing world, LimeLife is excited to launch its Apps for Good Campaign by promoting a fun activity while creating a way for consumers to make a positive contribution to the world,” says Kristin McDonnell, LimeLife CEO. “By downloading Hollywood Hangman, consumers can help change the lives of many, helping to alleviate poverty one small purchase at a time.”

How consumers can participate in the Apps for Good Campaign:
1.) Between today and June 21st, consumers can click on the following link to purchase and download Hollywood Hangman for their iPhone or iPod Touch:http://itunes.com/apps/hollywoodhangman

2.) Consumers are encouraged to email, tweet, and update their social networking status to let their friends know how they can download Hollywood Hangman on their iPhone or iPod Touch

3.) Consumers can use the Facebook Connect feature within the game to ping their friends to join them in playing Hollywood Hangman to support Kiva

4.) Consumers can track the progress of LimeLife’s Apps for Good Campaign by following the LimeLife iPhone Twitter feed at http://twitter.com/LimeLifeiPhone

About Hollywood Hangman
In a graphically rich gaming format, Hollywood Hangman combines word puzzle fun with celebrity, movie, TV, and music trivia for an exciting twist on the classic Hangman game. Players move up in status, going from a “Hollywood Hopeful” to a “Celebrity A-Lister”, by playing and solving Hangman word puzzles that boast their knowledge of showbiz, celebrity gossip and music.

About LimeLife, Inc. 
LimeLife, Inc., a Red Herring Global 100 company based in the San Francisco Bay Area, is a digital media company focused on the women’s market at the intersection of community, shopping, and entertainment. LimeLife is dedicated to creating fresh and smart experiences most relevant to 18-34 year old, media savvy women across multiple digital platforms. LimeLife can be accessed on the web at LimeLife.com and via mobile at m.LimeLife.com. LimeLife’s premium mobile content — games, wallpapers, text alerts and applications — is available through the major US wireless carriers. LimeLife’s MySnaps™ social shopping application and Hollywood Hangman are available on the iPhone.

About Kiva
Kiva’s mission is to connect people through lending for the sake of alleviating poverty. Kiva is the world’s first person-to-person micro-lending website, empowering individuals to lend directly to unique entrepreneurs around the globe. The people you see on Kiva’s site are real individuals in need of funding – not marketing material. When people browse entrepreneurs’ profiles on the site, choose someone to lend to, and then make a loan, they are helping a real person make great strides towards economic independence and improve life for themselves, their family, and their community. Throughout the course of the loan (usually 6-12 months), a lender will receive email journal updates and track repayments.

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Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

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“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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Bigmouthmedia Has Been Named The UK’s Number 1 SEO And PPC Agency In The New Media Age Marketing Services Guide 2009

Widely regarded as the definitive guide to Britain’s digital marketing landscape, the NMA league table is ranked on income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer.

“There are many factors behind our success, but the most important is the dedicated, skilled and passionate bigmouth team that underpins everything we do.”

Highlighting the international expertise offered by bigmouthmedia’s offices in the UK, US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success to an unequivocal impact on clients’ bottom lines: “The increased investment in search during the recession reflects the drum beaten by specialists and search pioneers over the past decade: that it’s an incredibly effective, cost-efficient and wholly trackable marketing discipline.”

Citing the latest available research, the guide’s editors expect to see further growth in the year ahead. According to the recently published 2009 UK Search Engine Marketing Benchmark Report, half of Britain’s senior marketers are set to increase their online budgets over the next 12 months.

The 2009 guide pointed to bigmouthmedia’s retention of British Airways’ combined PPC and SEO campaign – together with winning both the Sky and Europcar accounts – as the highlights of another successful year for the UK business. Editors also noted the launch of the agency’s Online PR division and a raft of high profile executive appointments.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Twitter Made The New Heights Of Traffic With Sole Appearance On The Oprah Show

You can answer the question “Are you happy to have Oprah on twitter” on twitter.

Twitter made the new heights of traffic with sole appearance on the Oprah show. The day when show was live there where millions of Oprah fans watching and signing up with Twitter with Oprah.

While writing this story Oprah had near to half a million followers on twitter. Unexpectedly the fans of Oprah joined twitter to follow Oprah and hear the smallest tweets from her.

According to Hitwise the traffic monitor company, the traffic on twitter jumped up to 43% due to the Oprah effect. The hashtags “Oprah” where also found to be among the top ten tweet tags used on twitter.

The question “Whether they are happy to have Oprah on twitter” is still a question.

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Bigmouthmedia Uncovers Britains Missing Millions

Bigmouthmedia reports Britain’s top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100’s digital marketing activity revealed that some of the country’s biggest brands are missing out on a potential online revenue stream worth over£370million.

While the majority of the UK’s leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.

“This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain’s biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

Lyndsay continued, “Affiliate marketing is a well established and proven digital channel, and the fact that so many leading companies continue to ignore it is remarkable in light of the current economic situation.”

Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.

In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.

Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies’ potential 2009 income from the channel based on a more conservative figure of 10%.

“Affiliate marketing is a pay for performance model – you can see exactly where your pound is being spent. It’s a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,” said Jen Brain, Affiliates Manager at bigmouthmedia.

Jen concluded, “The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Affiliate marketing, Social Media Planning, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news, to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

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Bigmouthmedia Summit To Map Out Finance Sectors Online Battleground

Bigmouthmedia reveals that one of the UK’s leading online business experts is set to tell an audience of financial sector executives that the digital media will be a key battleground in their fight to beat the downturn.

Speaking ahead of the bigmouthmedia finance summit in April, Econsultancy CEO Ashley Friedlein believes that the finance industry faces a fight on two fronts over the coming year. In addition to coping with an uncertain market, he says the beleaguered sector will also be forced to come to terms with the explosive growth of social media.

“While the financial sector faces an unprecedented crisis of consumer confidence, it is also operating in an era where the way that businesses interact with the public is changing at a breakneck speed. The remarkable popularity of social networking applications such as twitter, LinkedIn and Facebook has taken many businesses by surprise, but the medium has already become a key commercial communications channel,” said Friedlein, “Coming to terms with these new channels and keeping pace with the rapid developments within them will be one of the critical challenges facing businesses in the months ahead.”

Drawing upon Econsultancy’s wealth of industry research, Friedlein plans to use the event to demonstrate how businesses can effectively engage the social media. Joining a line up of some of the UK’s best known online finance specialists, his presentation will contribute to an agenda designed to take participants through the key marketing strategies recommended to help businesses prosper in the current economic climate.

He will be joined by Senior Head of Financial Services at Google UK Ian Morgan and Tom Pearman, Finance Manager at Microsoft Advertising. Comscore’s Paolo Barbesino, Yahoo Finance Category Director Jeremy Fawcett and Will Cooper from New Media Age will also be presenting.

“It may be a tough time for the finance sector, but there are still opportunities for smart, successful companies working towards the recovery,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

He continued, “We designed this summit to highlight the positives, and the attendees can look forward to an exciting event focused on successful strategies, informal networking and a chance to speak directly with the people at the forefront of online finance in the UK today.”

The bigmouthmedia Finance Summit takes place in London on 8th April and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can call 0845 130 0055 or email hello@bigmouthmedia.com for an invitation.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search Engine Optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, , Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Bigmouthmedia has announced the appointment of Lyndsay Menzies as its new Chief Operations Officer

Bigmouthmedia, Europe’s largest independent digital marketing agency, has announced the appointment of Lyndsay Menzies to Chief Operations Officer (COO).

Stepping into a key group role, Menzies takes top-level operational control across the agency’s ten international territories. Responsible for driving the continued integration of bigmouthmedia, she will also oversee an anticipated expansion of operations following bigmouthmedia’s planned 2009 growth programme.

“As the company continues to grow, ensuring that each new acquisition successfully dovetails with the existing offices requires a dynamic leader capable of implementing best practice across the group, driving synergies and maximising the benefits of our international footprint,” said Steve Leach, Group CEO.

Having indentified the requirement for a COO, bigmouthmedia’s board initially ran a pan-European search for potential recruits, but quickly indentified Menzies as the outstanding candidate.

“It pays to keep a winning team together and, having worked with Lyndsay for over ten years, I have first-hand experience of her tenacious attention to detail and refusal to rest before a job is done. Under her management, bigmouthmedia UK has consistently outperformed expectations, and I am delighted that she will now be bringing her unique mix of passion and expertise to this important international role,” added Leach.

The promotion to COO follows Menzies successful tenure as Managing Director ofbigmouthmedia UK, during which she has driven four consecutive years of exponential growth and seen the company named Britain’s fifth most rapidly growing firm in Deloitte’s Fast 50 Awards. Prior to taking up the role in 2004 she was the agency’s Operation Director, having joined in 1998.

“I’m looking forward to this challenge, particularly at a time when the economic situation is throwing up a whole new set of opportunities and obstacles. I’ll be working hard to ensure that the group’s international footprint and increasing cultural diversity are fully exploited, and am delighted that I will be taking a senior role in the company’s aggressive plans for acquisitions and growth,” said Menzies.

“As bigmouthmedia expands into new territories the heads of our international offices will be coping with many of the same issues we once faced in the UK, and that experience should allow me to provide them the support they need to progress,” said Menzies.

About bigmouthmedia:
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Cdiscount Has Appointed Bigmouthmedia To Lead Its Search Marketing Strategy For The Launch Of Its UK Operation

Cdiscount, the French online retailer which opens for business in the UK this month, selected bigmouthmedia, Europe’s largest digital marketing agency, to run its search engine optimisation (SEO) campaign following a competitive pitch.

Cdiscount is launching with a range of aggressive offers it claims undercut the competition by up to 50% and the company intends to challenge the dominance of the British market’s biggest e-commerce brands.

“The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to challenge the established UK players on price, service and quality,” said Arfan Sabir, Online Marketing Manager at Cdiscount UK.

“Bigmouthmedia‘s international reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK.”

Three times bigger than Amazon in its native France, Cdiscount has a ten year European sales history with a product range spanning fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and more.

“We’re delighted to be working with Cdiscount at this critical stage of their development. If anything, the current economic climate has given fresh impetus to the online retail sector, and this promises to be an exciting campaign,” said Finlay Clark, Senior Retail Strategist at bigmouthmedia UK.

About Cdiscount:
Cdiscount is the one stop multi-specialist discount superstore selling top quality brands up to 50% cheaper than the rest (Retail Week June 2008). The Cdiscount range includes fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and leisure, quality wines and much more. The company prides itself on quality, product range, price, service, delivery, after sales support and offers customers interest free finance options on orders over £75.

Cdiscount was established in 1998 and is part of the Casino Group. With more than 10,000 stores, the Casino group is one of the largest global retail and distribution organisations. As a group, it consists of companies such as Géant, Casino Supermarkets, Casino Cafeteria, Monoprix and Franprix/Leaderprice.

About bigmouthmedia:
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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B2b, Internet, Links, News, Online, SEO, Services, Web Marketing

Bigmouthmedia Has Predicted That 2009 Will Be A Critical Year For The Digital Marketing Industry

Bigmouthmedia, Europe’s largest independent digital marketing agency, has revealed that the next twelve months will have a pivotal role in shaping the digital marketing sector, with analysts citing factors ranging from challenging trading conditions to advanced technology combining to make 2009 a landmark year in the industry’s development.

While the economic downturn will continue to have an impact on every sector, digital marketing businesses will focus on digital’s cost benefits and demonstrable ROI (Return on Investment) in an effort to buck the trend. Trading conditions will seriously impact upon vulnerable agencies however, and a period of industry consolidation seems inevitable.

“Digital marketing has several key advantages when it comes to trading through a recession, but the downturn will wipe some of the smaller players off the map. Agencies reliant on one or two key clients will be particularly vulnerable, and I expect to see a rash of acquisitions and company failures radically reshape the industry over the course of 2009,” said Steve Leach, CEO of bigmouthmedia.

“In the UK, Google’s decision to end BPF (best practice funding) will also have a big impact. The loss of the commissions paid to agencies who recommend their clients spend with the search giant will badly hurt companies who have built their business model around this income stream.

“There are still plenty of opportunities out there, but this isn’t a back bedroom sector anymore. Major clients increasingly require partners with international scale and, as the downwards pressure on costs continues, small scale agencies are going to struggle to cope.”

However, set against a backdrop of steadily increasing corporate use of social media, video and online PR, bigmouthmedia predicts that 2009 will also see increased investment in digital marketing as cost conscious companies seek to improve the quality of commercial content and access new channels, such as mobile marketing.

In search, 2009 is also expected to be a defining year. With the free PPC (Pay Per Click) management tools provided by the major engines expected to continue improving, commercial, third party technologies could be under threat.

“This will be a Beta Max year for the technology underpinning search marketing,” said Leach.

“Until now, while search engines have provided technology to run the PPC marketplace, it has often made a lot of sense to go to a third party for a technical solution to enable automated PPC bidding and management. Will that continue to be the case in 2009? It’ll be a hard year to sign long term search contracts on this issue as it increasingly looks like the search engines are giving better automated solutions away for free.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Advertising, B2b, Internet, News, Online, SEO, Services, Web Marketing

Bigmouthmedia Appoints Phil Stelter To The New Position Of Head Of Client Strategy

Bigmouthmedia has appointed Phil Stelter to the new position of Head of Client Strategy.

A leading search marketing professional with over a decade of experience, Stelter will play a key role in the company’s continuing expansion strategy. Charged with heading up the strategy team and driving initiatives to increase campaign integration and reduce client costs, the Californian expert will operate out of bigmouthmedia‘s London offices.

“The internet marketing business is rapidly maturing. As the sector continues to develop clients will increasingly demand greater integration between the various strands of their digital campaigns, not to mention even greater return on their investment, and agencies must be ready to meet the greater challenge,” said Stelter.

He continued, “They will need a blend of industry-leading techniques and international perspective that very few companies actually offer, and I believe bigmouthmedia is perfectly positioned to provide it.”

Formerly Director of Business Development for Texas-based Range Online Media, Stelter is a recognised digital marketing expert and regular conference speaker in the US, where he developed new service offerings and innovative online strategies for several Fortune 1000 companies.

In addition to experience with agency search engine optimisation campaigns across the travel, government, health care and retail sectors, he managed a variety of site and product developments at BizRate.com (now Shopzilla) for over four years and has been a representative on various IAB committees and the DoubleClick Client Advisory Board.

“We’re delighted to have Phil on board. In the current economic climate the focus is on getting clients more bang for their buck, and by leveraging his experience of cross-channel strategies we expect him to lead integrated digital campaigns that deliver even greater levels of ROI,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

“As the digital marketing sector’s nature becomes increasingly international Phil’s experience in the US will also be telling. He is a well-known industry figure in America and will spearhead the expansion of our activities there.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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B2C, Internet, News, Online, Software, Web, Web 2.0

Trackthisnow.com is a unique website that tracks news articles on any topic across the world in real time

Trackthisnow.com is a unique website that tracks news articles on any topic across the world in real time. The service at the moment tracks 236 countries world wide and presents it on a view of the world map. Using the service is simple. You can enter a keyword and trackthisnow.com will track a graphical representation of where news stories on your chosen topic are appearing, overlayed onto a world map. You can then click on the countries on the map to see the news from them. Tracking happensat the click of a button without the need for the user to login or go through any other formalities and delays.

“The novelty of this site is the topic specific global search that it launches with instant results, rendered in a crisp format for a quick and easy view.” Says Gauri Narayan, Co-Founder of trackthisnow.com.

Right now, the service tracks news in every country in the world but plans are on to enable tracking at the city level as well. The site uses web 2.0 to find news from different countries and uses Google Maps for plotting the coverage. The software is currently tracking in access of over …??……… publications across 236 countries. This number is expected to rise in the next development phase of the website in December 2008.

Here is what some of the initial users of trackthisnow.com have to say about the website;

“Since the news is always the most recent, it is particularly useful when you want to track something on a daily basis” – David Friedman, UK

“It’s a great tool for people like us to keep track of the latest developments and trends in the global context; making comparative assessments, studying the impact and planning ahead.” – Vidur Kohli, India

“I work for a digital marketing firm and I find this site so user friendly. It’s the quickest way I’ve found, to discover what the entire world feels on any given topic. Excellent.” Thiago Meister, Brazil

“I discovered this site 3 days ago and I have already been on it 15 times. Just to show its quick, easy and ever so relevant. Great asset for people like us involved with public affairs and diplomacy.” – Sharath Saxena, India


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