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PayPerHead Set to Begin $3 Per Head Until Super Bowl Promo

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San Jose, Costa Rica, 2021-Jun-28 — /EPR INTERNET NEWS/ — Sportsbook software company PayPerHead is about to release its most extended promotion of the year. The company’s Super Bowl Promo begins in July and lasts until the 2022 NFL Championship.

The National Football League has added an extra game this season, pushing both the playoffs and the 2022 Super Bowl forward by a week. First scheduled for February 6, 2022, Super Bowl LVI now happens on February 13.

Per a University of Villanova study, 93% of U.S.-based sports bettors are interested in betting on the NFL. The same report said that 13% of American adults, or 33.2 million, said they planned on making a bet on an NFL game during the 2020 season.

The study also stated that 34% of American adults planned on making NFL wagers through an online sportsbook. The study estimates total non-recorded sports betting revenue at $70 billion per year.

PayPerHead product manager Nate Johnson said internal research is in line with the Villanova study. “The study said 69% of core sports bettors are male while most are between the ages of 23 through 34. Our agents have told me their players love the NFL and, yes, most are male and fit into the study’s age demographic.”

When asked why such a long promotion, Johnson said that wasn’t the plan. “Heading into 2021, we thought we might revert to our normal promotion schedule. We offered agents the $3 per head until Super Bowl promo in 2020 to help bookie software agents get by during the pandemic. It was such a success in 2020, though, that we decided to run it again this year.”

Johnson said the company has an advantage in the industry due to its proprietary software. “We use our software, which means we can integrate with third-party platforms much easier than other organizations.”

“Also, we only provide software. We don’t double as a sportsbook, which means bookie agents mustn’t worry about us stealing their players,” he said.

Johnson added that PayPerHead doesn’t hold back during their promotions even if it lasts for more than half a year. “When agents sign-up for the $3 per head until Super Bowl Promo, they can offer all add-on platforms, including Premium Props, the Premium Gaming platform with 3D options, and Live+. They can also use the Agent Payment Solution where they and players can deposit online into their accounts.”

“We want to develop long-lasting relationships. We’ve been around since 1997. So we know what it takes to run a successful, individually owned, online sportsbook. All we care about is helping bookies make money and run successful sportsbook companies,” Johnson said.

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PayPerHead Agents Ready for NBA & NHL Playoffs Revenue Boost

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San Jose, Costa Rica, 2021-May-17 — /EPR INTERNET NEWS/ — For PayPerHead agents, two of the most important events on the sports calendar happen in spring. The NBA Playoffs and NHL Playoffs both start in the second half of May.

Yearly, Major League Baseball, National Basketball Association, and National Hockey League sports betting generates $50 million to $80 million. Last August, when the NHL Playoffs and NBA Playoffs in Orlando happened simultaneously, U.S. sports bettors wagered a record $2.1 billion.

The August 2020 total was a 90.2% increase from August 2019. Recorded U.S. sports betting handle broke the August 2020 record in October, when American sports handicappers bet more than $3 billion for the first time.

Sports betting revenue information never provides a complete picture. PayPerHead agents don’t release betting revenue stats, which means statisticians underreport total sports wagering information. Agents are excited about a typical NHL Stanley Cup Playoffs and NBA Playoffs.

The National Basketball Association finished their 2019-2020 NBA Season at Disney World in Orlando. The National Hockey League finished their season in two Canadian cities, Edmonton and Toronto. Although both leagues had exciting finishes, the Tampa Bay Lightning beat the Dallas Stars to win the Stanley Cup, and the Los Angeles Lakers defeated the Miami Heat to win the NBA Finals, neither league produced the same television ratings as they did in the past.

Per Nate Johnson, PayPerHead’s Product Manager, that could be because of new viewing avenues. “We offer video streams via our Live+ platform,” Johnson said. With Live+, agents can also offer players game trackers. The in-game betting platform allows players to watch, check out stats, and wager on games while they happen.

PayPerHead also has a Premium Props platform where players can bet on star performances. Johnson said that sports bettors could wager on how many points a player like Kevin Durant or James Harden scores in a game during the NBA Playoffs.

Johnson added that PayPerHead designs digital platforms to boost action. “Premium Gaming has the latest 3D options, we provide two live dealer platforms for agent flexibility, and agents and players can use multiple options to deposit into their accounts via the Agent Payment Solution.”

“During promotions or trials, agents can use all prime platforms for free. We expect all agents, but especially newer agents, to see a big boost in action during the NBA Playoffs and NHL Playoffs,” he said.

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PayPerHead Agents Expect 2021 Triple Crown Revenue Bounce Back

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San Jose, Costa Rica, 2021-Apr-28 — /EPR INTERNET NEWS/ — Because of the pandemic, the handle on the 2020 Kentucky Derby dropped significantly from the previous year. Handle on America’s signature horse race fell 49.8% from 2019. Churchill Downs didn’t run the race until September 5, four months after Derby’s traditional race day on the first Saturday in May.

PayPerHead agents are hopeful the 2021 Triple Crown results in a racebook revenue bounce back. The 2019 Kentucky Derby set a record handle of $165.5 million. 2019’s handle was 10% higher than 2018’s $149.9 million, which had been the previous record.

This year’s race lost star power after winter book favorite Life Is Good became injured. But Essential Quality is undefeated, owned by Godolphin, and trained by Brad Cox, who has ranked in the top ten in wins and earnings in the past four years.

The 2020 Breeders’ Cup Juvenile winner won’t be the only undefeated horse in the race. Rock Your World, who won the Grade 1 Santa Anita Derby, has victories over grass and dirt. Known Agenda, the Florida Derby winner, and Hot Rod Charlie, who won the Louisiana Derby, will also enter.

Although three races comprise the Triple Crown, for agents, the Kentucky Derby is the most important. Per Nate Johnson, PayPerHead’s product development manager, the Derby attracts more betting action than any other thoroughbred event.

“The Kentucky Derby may be the most popular horse race in the world. In 2019, Japan saw $4.1 million wagered on the Derby. It’s also the one race that should produce action for almost all of our agents,” Johnson said.

PayPerHead agents see most revenue from the sportsbook, live in-game betting platform, and products like the digital casino and live dealer. Johnson said few agents rely on horse racing revenue but that all see horse racing action on the Kentucky Derby and Preakness Stakes.

When asked about betting action on the Belmont, Johnson said it was hit or miss. “Everyone wants to see if the Derby winner can take the Preakness. If there’s a Triple Crown at stake, the same horse won both the Kentucky Derby and Preakness, the Belmont could attract more action for our agents than the Derby.”

Johnson added, “Our agents count on the Kentucky Derby for racebook revenue followed by the Preakness. If different horses win the Derby and Preakness, the Belmont becomes just another horse race.”

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2021 NFL Draft Should Break 2020’s Record Betting Handle

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San Jose, Costa Rica, 2021-Apr-06 — /EPR INTERNET NEWS/ — Due to the coronavirus pandemic, 2020 saw the most wagering dollars flow to the NFL Draft than in the draft’s history. Because of this year’s pool of college players, per head agents, those who offer free betting software, expect handle to significantly increase on the draft’s first round on Thursday, April 29.

Sports bettors wagered $20 million on last year’s draft. The $20 million represents the money Vegas sportsbooks and other U.S.-based sportsbooks accepted. Offshore companies and local bookies don’t release wagering handle stats. The overall number from betting on the 2020 NFL Draft may have eclipsed $50 million.

The first player chosen in 2020, Joe Burrow, had won the Heisman Trophy. The Cincinnati Bengals drafted Burrow first. Ohio State player Chase Young went second to the Washington Football Team, and Young’s teammate, Buckeyes’ cornerback Jeff Okudah, went third to the Detroit Lions. A quarterback going first followed by a couple of defensive players is typical for the NFL Draft. Quarterbacks going with the first three picks in the draft has never happened.

2021 is unique because most analysts believe the Jacksonville Jaguars, New York Jets, and San Francisco 49ers, the teams with the first three picks, draft quarterbacks. The 49ers moved to third specifically to take a quarterback. The Jaguars have said they will draft Clemson signal-caller Trevor Lawrence. The Jets said they would take BYU QB Zach Wilson. The odds on Lawrence and Wilson are so low that most draft handicappers won’t bet on either option. What the 49ers do with the third pick is where it gets interesting.

The latest rumor is that San Francisco coach Kyle Shanahan wants Alabama quarterback Mac Jones. Before the 49ers moved up in the draft, many experts had Jones not going before pick 8 when the Carolina Panthers make their choice.

Agents don’t care so much about odds because, as one might expect, getting NFL Draft picks right is tricky. Each college football athlete represents a different betting option. Choosing who goes third, fourth, fifth, and so on correctly is close to impossible.

PayPerHead Product Manager Nate Johnson said that the company’s clients could offer betting on the NFL Draft for the first time. “Last year, we added a Premium Props platform to our offerings. Our agents can now provide betting options on the NFL Draft.”

Johnson said the props platform is a big hit. “Players love it because they don’t have to search for quarter and halftime lines. The NFL Draft is unique because it’s a single event. But most prop players like to bet on halftime and quarter lines.” Players also like to bet on individual sports star performances. “Agents should see a big uptick starting April 1. MLB started on the first, and baseball is tailor-made for prop betting,” Johnson said.

Johnson added that sports bettors love to wager on how many strikeouts pitchers get and how many hits, runs, and home runs batters account for in single games. “Our agents are excited about both the NFL Draft and the MLB Season. Most agents have seen at least a 15% rise in action after adding Premium Props. That rise could eclipse 20%, or even 25% once players get into baseball.”

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Bookies Expect the 2021 MLB Season to Drive Big Betting Action

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San Jose, Costa Rica, 2021-Mar-23 — /EPR INTERNET NEWS/ — Like almost every sports league based in the U.S., the coronavirus pandemic affected baseball. MLB teams played a 60-game regular season in 2020, which is why American bookies are thrilled that on April 1, Major League Baseball begins a typical 162-game regular season.

In most MLB Seasons, U.S. sports bettors wager around $40 billion on baseball. 2021 should easily break the $40 billion mark due to the 162-game schedule and rising demand. Not only that, but the most popular teams in Major League Baseball, the Los Angeles Dodgers and New York Yankees, are also the favorites.

The Dodgers won the 2020 World Series for the first time since 1988. Heading into the 2021 season, the defending champions are the favorites to repeat, which makes sense because Los Angeles signed Trevor Bauer, the 2020 NL Cy Young Award winner. If the Dodgers win back-to-back titles, they will be the first team to do so since the New York Yankees took home trophies in 1999 and 2000. The Yankees added former Cy Young winner Corey Kluber.

Other teams like the San Diego Padres, Atlanta Braves, and Chicago White Sox, have attracted World Series future action. Those three teams upgraded their starting pitching rotations as well as their batting line-ups.

PayPerHead product manager Nate Johnson said the company provides platforms attractive to baseball handicappers. “Our Live+ and Premium Props platforms are perfect for baseball bettors. Live+ has game trackers and video streams. Props offer individual performance options like how many strikeouts Clayton Kershaw (the Dodgers ace pitcher) gets in a game. The best part is that agents and players can fund their accounts through the Agent Payment Solution via methods like bitcoin, credit and debit cards.”

Johnson also added many agents expect an uptick in action from their Premium Casino platforms. “Our premium platforms often add 15% or more as it is. Agents believe that players will flock to Premium Casino during baseball season because it’s got the latest 3D cinematic slot games. You have to remember, baseball is a great sport, but there’s a lot of downtimes, and players like to bet and watch baseball games live while also playing a few hands of blackjack or the slots.”

When asked if PayPerHead had anything special planned for the start of the 2021 Major League Baseball Season, Johnson said the organization does. “We almost always have a trial going, and we run multiple promotions. Right now, the trial is our March Madness special, where new agents pay $4 per head until April 4. On April 5, non-PayPerHead agents can expect a brand new $3 for 3 weeks trial celebrating the MLB’s 2021 start.”

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U.S. Bookies Starting to See Interest in Esports Rise Dramatically

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San Jose, Costa Rica, 2021-Mar-09 — /EPR INTERNET NEWS/ — In the past, professional bookmakers in the United States didn’t think much about esports. Most considered it to be on par with horse racing and even though bookies offered it, but it wasn’t one of the more essential options. But, since mid-2020, though, the bookie viewpoint regarding esports has shifted significantly. Once a novelty, pay per head agents, bookies who use sportsbook software, have signed on more and more esports betting players. The increase in action can be traced and part of the reason to the fact that most online sportsbooks offer betting on Counter-strike (CS:GO), League of Legends (LoL), and Dota 2 matches.

CS:GO, League of Legends, and Dota 2 are the three most organized esports globally. Dota 2 is so popular that later this month, on March 25, Netflix will release an anime show starring Valve Dota, one of the game’s main characters. Twitch, the online streaming service, also broadcasts the most important and most essential esports matches. What’s interesting is that all three are older games. Dota 2 came out in 2013. League of Legends calls 2009 its birth year, and Counter-Strike began on Microsoft Windows in 1999.

Similar to what happens with the NFL, NBA, and MLB, esports enthusiasts latch onto specific teams and players. The two most popular games, Counter-strike and League of Legends, are attractive to different regions worldwide. The top four ranked CS:GO teams are from Russia and European nations. The best League of Legends teams call South Korea and China their homes.

Riot Games, which developed League of Legends, runs all regional tournaments and the LoL World Championships. Valve, Counter-Strike’s creator, runs major Counter-strike tournaments throughout the world. Valve also created Dota 2. The main Dota 2 event is The International. Valve shelved The International in 2020 due to the coronavirus. Although Valve has not released the dates for The International in 2021, most believe it will happen in Stockholm, Sweden, sometime in August.

When asked about esports, PayPerHead product manager Nate Johnson said, “Any time you’ve got a tournament with a $34 to $40 million prize pool, like The International, our agents will see action on those matches.” Johnson also added that players have helped esports popularity rise. Astralis Counter-Strike player Dev1ce, Nicholas Reedtz is his real name, has earned over $1.29 million. “Every CS:GO fan on the planet knows who Dev1ce is,” Johnson said, “which is why whenever Astralis plays, you can be sure Twitch is streaming it.”

Asked specifically about esports in the U.S., Johnson said, “U.S. bettors, to a large degree, have yet to catch on, which is why many of our agents haven’t seen a rise in esports betting action.” Johnson said that could soon change. “The Overwatch League is based in the United States and Robert Kraft, the New England Patriots owner, has a stake in Boston Uprising. Other major sports league figures are getting involved. As more football, baseball, and basketball figures get involved, esports should gain in popularity here in the states.”

“The 2021 Overwatch League starts play on April 16. So our agents could see a rise in esports action around that time,” Johnson added. “But agents mustn’t wait until April 16. Almost every week, there are multiple CS:GO, LoL, and Dota 2 tournaments. Now’s the time for agents to start telling their players about esports betting with all the exciting options now available.”

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American Bookies See Soccer’s Popularity Rise

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San Jose, Costa Rica, 2021-Feb-25 — /EPR INTERNET NEWS/ — Most U.S. bookmakers understand that after the Super Bowl, they must turn their attention to the NCAA Men’s College Basketball Tournament. After the tournament, pay per head agents concentrate on the NBA and MLB. But because of the coronavirus pandemic, there’s a new revenue opportunity. Soccer’s popularity has continually climbed in the United States. It could break out the way a winning stock does this spring and summer.

FIFA, soccer’s international governing body, usually begins their World Cup Qualifying Tournament two years before the WC. However, because of the pandemic, the organization pushed the UEFA World Cup Qualifying tournament out to 2021 and 2022. The first days of play are on March 24 and 25 this year. Matchday 10, the final days of group play, are on November 16 and 17. But UEFA World Cup Qualifying isn’t the only major tournament happening this spring and summer. The UEFA Champions League is to their Round of 16. The UCL Final happens on May 29.

PayPerHead Product Manager Nate Johnson said sports bettors are the leading cause for the rise in soccer betting action. “In 2020, players looked for other options. The NCAA cancelled the March Madness Tournament, and the NBA and NHL paused their seasons. Not only that, but MLB played a 60-game regular season. Soccer returned to play quicker than any of the U.S. based sports leagues. It also helps that there are so many soccer leagues and soccer matches to choose from.”

U.S. broadcast outlets like Fox Sports 1, NBC Sports, and ESPN have helped introduce American bookies and players to the sport. U.S. sports networks air Champions League, English Premier League, Series A, and Bundesliga matches.“The networks may be the most important reason for the rise in soccer betting action,” Johnson said. “Teams like Manchester City and Man United, two of the most popular soccer teams, both play in the English Premier. Bayern plays in the Bundesliga. NBC’s streaming network, Peacock, shows most EPL games while FS1 showcases Bundesliga teams.”

The action has helped bookies maintain their monthly revenue after football season. But Johnson added a word of caution. “Make no mistake. Soccer has a long way to go before it approaches the action on football, basketball, or baseball. But the rise in betting activity is encouraging. Not only that, new soccer league seasons start at the end of August, and 2022 is a World Cup year. So our bookie software agents have reason to be bullish on soccer betting action. They must be careful about relying too much on it, though.”

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Bookies are Ready for NCAA March Madness to Return

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San Jose, Costa Rica, 2021-Feb-10 — /EPR INTERNET NEWS/ — Sportsbook software companies like PayPerHead are gearing up for what should be an exciting NCAA Men’s College Basketball Tournament. Called March Madness, the three-week event starts on Thursday, March 18, and finishes on Monday, April 5, with the 2021 NCAA Men’s College Basketball National Championship.

The NCAA canceled the 2020 tournament due to the coronavirus pandemic. Although the pandemic remains, the body that governs college sports says there are no plans to cancel this year’s event. Instead, in early January, the NCAA declared that all games would take place in Indiana, with the majority of the sixty-seven NCAA Tournament games happening in Indianapolis.

Traditionally, the March Madness Tournament produces the second most sports betting action of the year. Historically, the Super Bowl drives the most wagering action. The NCAA Men’s Basketball Tournament is a close second. With no tournament in 2020, bookie software agents relied on other gambling, like live dealer casino betting, to replace lost revenue. This year, per head agents are excited about the return of March Madness and expect pent up demand from customers.

Pay-per-head companies, the organizations that provide bookmakers’ software to run their businesses, are also excited. PPH sportsbook provider PayPerHead.com will run a promotion starting on February 8 to the college hoops title game on April 5. During the promotion, new customers only pay $4 per head for the company’s Prime Package. Per product manager Nate Johnson, the low price encourages non-customers to discover how PayPerHead is different.

“We’ll never be the low-cost leader,” Johnson said, “because our digital platforms provide player stickiness. The stickiness means players stay on our platforms longer, which means that with our platforms, agents make more money.” Johnson also added that the $4 per head promotional rate includes Live+, the company’s updated in-game betting platform. Johnson said Live+ includes game trackers and video streams. “Players have access to game stats that help them make informed live bets. They can also view games through video streams.”

After the $4 March Madness promotion ends, the company believes most customers will stay. “Our software is the best,” Johnson said. “We also provide things that other organizations in the per head industry don’t. Agents can pay and collect online, offer two separate live dealer casinos, provide their players a props platform, and offer 3D casino games. We’ll even help you create a branded website, and if you’re a master agent, we just developed reseller tools.”

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Bookies Expect Record-Breaking Super Bowl LV Action

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San Jose, Costa Rica, 2021-Feb-1 — /EPR INTERNET NEWS/ — On February 7, the most wagered upon event of the year happens when the Tampa Bay Buccaneers and Kansas City Chiefs hit the gridiron for Super Bowl LV. Annually, the NFL Championship game attracts the most betting action of any single event of the year. As per PayPerHead, the world’s leading bookie software provider, the 2021 Super Bowl should break betting records. Every year, more and more people wager on the Lombardi Trophy game. Last year, betting action on the Super Bowl totaled over $6.8 billion worldwide. In last year’s Super Bowl, the Kansas City Chiefs beat the San Francisco 49ers 31-20.

Kansas City’s return to this year’s game is one reason bookmaking software companies are bullish on betting action exceeding 2020’s handle. The Chiefs and superstar quarterback Patrick Mahomes are back. So is quarterback Tom Brady, which makes it so interesting to bettors. Brady became the fourth quarterback in history to take two different teams to the Super Bowl after the Buccaneers beat the Green Bay Packers and won the NFC.

On February 7, Brady plays in his tenth Super Bowl. The idea of the best quarterback in the NFL, Mahomes, taking on the best player in NFL history, Brady, in a game for the title has heads spinning.

“Even if you don’t have the internet or television, you know about this game. Patrick Mahomes and Tom Brady are two of the most popular individuals, not just athletes, but people on the planet,” said Nate Johnson, product manager for PayPerHead.

The industry leader provides software that enables individual bookies to run branded sportsbooks online. With PayPerHead.com software, an individual bookmaker’s sportsbook can offer the same options that larger sportsbooks offer. Johnson said the organization added two digital platforms that should help their per head agents break individual Super Bowl betting action records. The first is Live+, an in-game wagering platform that offers game trackers and video streams.

“With Live+,” Johnson said, “players have no reason to leave our agents’ sites. They can check Super Bowl LV stats, check out video streams, and make bets while the action happens.” The other platform that has PayPerHead agents excited is what Johnson calls Premium Props. “In the past, players couldn’t bet on sports performances through the same agent platform. Now they can.”

So far, adopting agents have seen at least a 15% rise in action from Premium Props. Johnson expects Super Bowl LV to blow past that number. “The NFL has never had a Super Bowl like this before. The best current player in the league goes up against the best player of all time and all eyes will be watching and millions of dollars will be wagered. In the National Football League, quarterback is the most important position. Patrick Mahomes and the Kansas City Chiefs versus Tom Brady and the Tampa Bay Buccaneers? It’s a historical, dream matchup. With Live+ and Premium Props, our agents are in the best position to capitalize.”

 

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Bookies Offering More NFL Playoff and Super Bowl Player Betting Options

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San Jose, Costa Rica, 2021-Jan-12 — /EPR INTERNET NEWS/ — Most analysts believe the U.S. is in the middle of a sports betting boom. American bettors wagered $2.1 billion on sports in August 2020, representing a 90.2% increase from the same month in 2019. Companies like PayPerHead provide sportsbook software that allows individual operators to compete with larger organizations. As sports betting rises in popularity, the company believes its clients are in a position to capitalize.

Caesars Entertainment and MGM have also noticed the rise in sports betting and are ramping up. Caesars purchased William-Hill, one of the United Kingdom’s most popular sportsbook organizations, for $4 billion. Furthermore, MGM is currently in talks to buy UK company Ladbrokes for $11 billion.

PayPerHead, the gambling software leader for individual business owners, recently released a Prime Player Props platform where sports bettors can access the platform and wager on individual player performances. Nate Johnson, the company’s product manager, stated, “PayPerHead wanted to unveil Prime Player Props before the NFL Playoffs and Super Bowl so bookies can offer more.”

The average wagered worldwide on the Super Bowl is $6 billion. Every indication points to Super Bowl LV on February 7, breaking the $6 billion threshold and Johnson wanted to ensure their customers could offer all sports betting options on the big game. “But it’s not just the Super Bowl,” Johnson said. “Our agents can provide sports options on playoff games, like how many yards Tom Brady or Drew Brees throws. Basketball props are available as well. A player can wager on how many points James Harden scores, or whether Russell Westbrook gets a triple-double.”

PayPerHead recently added a premium casino, two live dealer options, and in-game betting platforms to their suite of offerings. Prime Player Props is another addition that Johnson is sure will help their agents increase action.

Johnson said that a sportsbook agent makes more money the longer players stick to their platforms. “The goal as a pay per head agent is to keep players on your digital platforms. The longer they stick to your platforms, the more action they deliver. The more action they deliver, the more wagers they make, the more money the agent makes.”
By offering everything a larger company can offer, bettors have no reason to leave a PayPerHead agent’s online sportsbook. “Our agents can now offer everything surrounding a single game. A player that wagers on a team to cover the spread can also wager on individual performances before the game. Then during the game, they can make in-game bets while watching the game in the Live+ software.”

Per Johnson, prime platforms have led to a 15% increase in wagering activity. Some of PayPerHead’s other customers have seen an even higher increase. “Some of our agents have seen a 30% rise in action after adopting premium platforms,” he said.

Johnson added that it’s all about providing value to PayPerHead’s customers. “The more value we give our clients, the more value they can give to their customers. The more money they make, the more money we make. At PayPerHead, we truly see our clients as partners.”

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Sportsbooks Getting Ready for NFL Super Bowl LV

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San Jose, Costa Rica, 2020-Dec-15 — /EPR INTERNET NEWS/ — Although the NFL Season has had some hiccups, sportsbook software providing organizations are preparing for the most important day of the year. Companies like Costa Rica based PayPerHead.com have already released promotions designed to help their customers gain as much profit as possible on the 2021 Super Bowl.

Year in and year out, the Super Bowl accounts for the most betting revenue of any single sporting event. The betting handle on the Super Bowl is worldwide. Massive amounts of money are wagered on Super Bowl Sunday. Estimates range from $5.0 billion to $5.6 billion.

The total bet on the 2020 Super Bowl, where the Kansas City Chiefs rallied in the fourth quarter to beat the San Francisco 49ers, came in at $5.2 billion. The amount represented a 6% increase from 2019.

Gamblers living in the United States placed at least $270 million on Super Bowl LIV. With the prospect of a game between two popular teams this season, PayPerHead expects their customers to see even more significant revenue.

The Kansas City Chiefs and 2020 Super Bowl MVP Patrick Mahomes have the best record in football. The popular Pittsburgh Steelers have a record that equals Kansas City’s. Over in the NFC, the Seattle Seahawks, New Orleans Saints, Green Bay Packers, and Tampa Bay Buccaneers all appear capable of making it to the NFL’s championship game.

The biggest stars in the NFL are quarterbacks, and most contenders for this season’s Vince Lombardi Trophy are led by big name quarterbacks. Drew Brees plays for the Saints, Aaron Rodgers leads the Packers, Tom Brady crouches under center for the Tampa Bay Buccaneers, Ben Roethlisberger plays for the Steelers, and Russell Wilson is Seattle’s quarterback.

Las Vegas books and sportsbook software agents are drooling over the prospect of a matchup between Kansas City and Mahomes and either the Saints, Buccaneers or the Packers. Quarterbacks for all four teams will make it to the NFL Hall of Fame, and the idea of a head-to-head matchup between the future hall of fame quarterbacks has everyone excited.

One of those excited individuals is Nate Johnson, PayPerHead’s Product Manager. Johnson said the company’s latest promotion would help non-agents jump-start their sportsbook businesses.

The company’s newest promotion allows new agents to pay $3 per head from when they sign-up until Super Bowl LV on February 7. Johnson said that the promotion gives new agents a chance to use all of the company’s bookie software, including their in-game betting, live dealer casino, and digital casino platforms.

“Players, a sportsbook operator’s customers, are most active from the NFL Playoffs to the Super Bowl. We want to give them a sense of how we’re better from their current software provider or introduce them to pay per head and how it can help them make more money,” Johnson said.

He added that most sportsbook owners who sign up with PayPerHead had no idea how much more the company had to offer. “I’ve gotten calls from agents who signed up with us marveling at how much more money they’ve made. That makes us want to fight even harder to help our customers succeed.”

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No Negative COVID Effects on NFL Betting Action

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San Jose, Costa Rica, 2020-Dec-08 — /EPR INTERNET NEWS/ — Leading price per head sportsbook software company PayPerHead.com recently announced that the coronavirus pandemic had no adverse effects on the amount of revenue their agents have acquired since the start of the 2020 NFL Season. In doing so, the software company echoed statements from other sportsbook organizations.

In hindsight, sportsbooks should have expected muted effects from the coronavirus pandemic. Before the NFL season began, the American Gaming Association released a national survey of expected sports betting activity for the 2020 National Football League season.

The survey showed that an estimated 33.2 million adults living in the U.S., that’s 13% of the population, planned to wager on NFL games. 20% of those surveyed, around 6.6 million, said they were wagering in brick and mortar, physical sportsbooks.

8.6 million adults, 26%, said they’d make what the industry calls casual bets, wagers in pools, in fantasy contests, or by purchasing squares. Another 50% said they’d bet with friends, family members, or coworkers.

In 2019, 18% said they’d wager in a physical sportsbook. Among the three categories, brick and mortar establishments are the only ones that saw their expected football sports betting activity rise. Expectations for casual bets, fantasy contests, pools, and squares, was down from 31% in 2019. Last year, 53% said they’d wager with friends, family, or coworkers.

The category where expectations rose the most was NFL bets on online platforms. 34% said they’d make a bet through an online sports betting platform. That was up 5% from 2019. So far, the numbers have proven correct.

If anything, the pandemic has caused NFL wagering handle on sites like those that Payperhead.com agents run to increase. The company stated that the rise in betting across all sectors, sports, live dealers, digital casinos, and racebooks saw a bump this year.

Nate Johnson, PayPerHead’s Product Manager, said about the NFL bolstered betting action. “Once the National Football League said they’d start their season on time, our agents saw an influx of future bets on things like league MVP and the Super Bowl.”

Now over ten weeks into the season, agents have witnessed no drop-off in football betting action. “People are at home all the time. Although Netflix, Hulu, Disney+, etc., have a lot of content, there’s only so much sports bettors can take. As long as the NFL plays games and as long as those games are on television, players will bet on pro football, which means our agents will profit.”

About PayPerHead:
Founded in 1997, PayPerHead is the leading choice for serious bookies. The company’s Agent Payment Solution (APS) is the only in the PPH sportsbook industry that allows for online collections and payments. Bookies can offer their players two live dealer casinos, a variety of digital casino games, a new premium casino, live in-game betting, a poker room, wagering options on 80+ sports leagues, and horse racing. PayPerHead also has a best in industry referral program so agents can add to their profitability and prides itself on providing industry-leading, top-class customer service with over 20 plus years of experience.

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U.S. Presidential Election Wagering Heats Up

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San Jose, Costa Rica, 2020-Oct-08 — /EPR INTERNET NEWS/ — The 2020 U.S. Presidential Election on Nov. 3 has already proven one of the most contentious in American politics’ history. From now until the first Tuesday in November, neither candidate, incumbent Donald Trump nor challenger Joe Biden, figures to become less combative. And local bookies have already taken a significant amount of bets from players; meaning this could be the most profitable election for independent bookmakers in US history according to Payperhead.com.

The Democrats’ dislike of Trump and Republicans’ fear for a Biden Presidency has already led to one of the most wagered upon Presidential Elections ever. On Sep. 1, a leading sportsbook accepted a massive over $67,000 wager on Donald Trump.

Although Biden remains the favorite, wagers like that have driven Trump’s odds down on sportsbook software platforms like PayPerHead. Since the large wager, Trump and Biden have had their first debate, Vice Presidential candidate Kamala Harris and Mike Pence have also debated, and President Trump has tested positive for the coronavirus.

A Supreme Court Justice Senate Confirmation Hearing and two more Presidential Debates could determine where wagering action lands before Election Day. The second debate between Trump and Biden is on Oct. 15, while the third organized verbal showdown takes place on Oct. 22.

In 2016, PayPerHead saw an uptick in U.S. Presidential Election betting about two weeks before American citizens headed to the polls. The wagering trends appear to be on a similar path with the bulk of election bets most likely happening in the fifteen or so days before the election, just like what happened four years ago.

In the last Presidential Election, Hillary Clinton held a percentage lead in the national polls with about two weeks to go. Clinton remained the favorite, but Trump gained more wagers the closer the U.S. got to choosing their next president. Overall wagering, bets on Clinton and Trump, also significantly increased in the final stretch before the election.

PayPerHead Product Manager Nate Johnson expects action in the final fifteen days before Nov. 3 to resemble what happened in 2016 with one caveat, PayPerHead doesn’t know where the action will land. Johnson said, “We saw action on Trump. This year could be different with players backing Biden. Not that our agents care…but they love all the action.”

“Bookie agents on the PayPerHead platform don’t care so much about where the action goes because they’ve got tools to manage action no matter which candidate their players prefer,” Johnson said. He added, “We expect a flood of wagers on our platform after the second debate. If Trump performs well, everyone will know he’s over the coronavirus. Hopefully, they both perform well, and our agents see action on both candidates.”

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This Year’s NFL Season Could Be One For the Ages

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San Jose, Costa Rica, 2020-Sep-09 — /EPR INTERNET NEWS/ — Although questions about how COVID-19 will affect the NFL remain, most football fans, analysts, players and coaches have turned their attention to the start of the 2020 season. The defending Super Bowl Champion Kansas City Chiefs host the Houston Texans in the first official game on Thursday, September 10. From September 10 to January 3, the National Football League hopes to play seventeen weeks of uninterrupted football before turning their attention to the playoffs and the Super Bowl.

The new season means more to pay per head bookies than it may to anyone else other than NFL players. Even during years when the NCAA has a Men’s College Basketball Tournament, betting handle drops off 20% to 30% after football season.

Now that the NFL is back, bookies, especially, are excited about the upcoming season and Payperhead.com is seeing an increase in new agents. One experienced bookmaker said that 90% to 95% of his revenue comes from NFL betting. “I provide wagering services to fifteen people. They all bet on pro football. So, am I excited about the upcoming season? I’m enthralled!”

The coronavirus pandemic has already made the 2020 NFL Season unique. Many teams won’t play in front of fans. Teams that will allow fans, like the Atlanta Falcons, won’t play in front of full capacity stadiums. The lack of fans shouldn’t affect play on the field, as most people will be at home this winter watching the games across the country.

What could happen on the field is why so many are thrilled about this upcoming NFL season. It’s difficult to remember a time when an impact player like Tom Brady left his current team. Brady decided to leave the New England Patriots, a squad he won six Super Bowls with, to play for Bruce Arians and the Tampa Bay Buccaneers. Not only did Brady leave the Patriots but he ended up in the same division, the AFC South, as Drew Brees. The New Orleans Saints quarterback holds five NFL records. Brees and Brady face-off in Week 1 on Sunday, September 13.

Another quarterback battle has developed in the AFC. Kansas City’s Patrick Mahomes won the 2018 NFL MVP. The Baltimore Ravens’ Lamar Jackson won the 2019 award. Mahomes and Jackson are the favorites to win the 2020 Most Valuable Player Award. Also, their respective teams are the two favorites to win this year’s Super Bowl.

Tampa Bay and New Orleans in the NFC, along with the San Francisco 49ers and Dallas Cowboys, should spend all season jockeying for playoff positioning. In the AFC, the New England Patriots, who signed 2015 MVP Cam Newton to replace Brady, and Baltimore’s chief rival, the Pittsburgh Steelers, also figure to challenge for the conference championship.

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As NFL Season Draws Closer, Bookies Switch to New Software Providers

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San Jose, Costa Rica, 2020-Aug-20 — /EPR INTERNET NEWS/ — Although the coronavirus pandemic represented a bump in the road, the Global Sports Betting Market is on track to reach $155.4 billion by 2024. The trajectory, which represents a compound growth rate (CAGR) of 8.8%, can mostly be attributed to a couple of sports. By far, international sports bettors wager on soccer. In the U.S., football is the players’ betting sport of choice.

As the online sports betting continues to grow more bookies are looking for more established software companies like Payperhead.com to grow their businesses. Pay per head agents, those who use bookie software to run their sportsbooks, can expect the NFL to generate 2020 revenue in line with what they saw in 2019. In some cases, this NFL Season may generate more since players remain hesitant about visiting brick and mortar betting establishments.

Every year, the National Football League’s annual Super Bowl attracts the most wagering dollars of any single event. In 2018, the Super Bowl generated $158 million in handle. Some sports bettors wager exclusively on NFL football games. Their biggest bet of the year is on the Super Bowl.

Although the Big Ten and Pac 12 won’t have football this fall, the SEC, ACC, and Big 12 will. Also, the NFL is on track to start their season on time in September. The lack of Big Ten and Pac 12 games should have a negligible effect on football betting numbers. Most sports handicappers will turn their attention to SEC, ACC, and Big 12 college games.

Some pph sportsbook agents have already started the push for football wagering dollars. One agent who wished to remain anonymous said that he sent out the NFL’s opt-out list to his players a day after the league released it to the public.

The National Football League told players that they had until August 6 to opt-out of playing in the upcoming season. Players were compensated either $150,000 or $350,000 depending on their opt-out reason. On August 7, a per head agent copied the list and emailed it to his players. “I wanted to give my players information that can help them plan for the season.”

Customer care isn’t the only thing the agent did. He recently switched pay per head software providers, moving to a shop that offered credit card transactions. “Some of my players didn’t want to meet in person. Now, all they must do is use the system to pay me via credit card. I can also make payouts directly to their cards, which makes them happy.”

Although credit card transactions were the most important aspect that led to the switch, the bookmaking agent said that wasn’t the lone reason. “My players don’t wager much on NBA and MLB. So, I didn’t see much of a change in revenue. But losing the NCAA Basketball Tournament was huge. That’s my second best profit generator.”

“I had to find a pay per head shop that made it easy for me to import my players and offered more than my current provider did,” the agent said.

The agent added, “I don’t mind paying a higher per head fee because I can’t take the chance. I’ve got to try and make up the lost college basketball tournament profit with football betting.”

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Bookies Clamoring for Safe and Secure Ways to Collect and Get Paid from Players

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San Jose, Costa Rica, 2020-Aug-07 — /EPR INTERNET NEWS/ — After the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act in 2018, U.S. based organizations created online sportsbooks to compete with offshore sportsbooks, also called post-ups.

Now the times have changed and as the local bookie business starts to gain in popularity, so do the demands of satisfying the players. And it’s PayPerHead’s proprietary Agent Payment Solution that is making it safe, convenient and practical for bookies from all walks of life to manage and grow their businesses.

Individuals have also become online sportsbook owners. In addition, existing bookies have taken their operations to the Internet. In most cases, bookies have become “pay per head agents”. A pay per head agent uses software to run their online sportsbook company. But although the software does some things well, most pay per head software struggles to meet agent needs.

Bookies must figure out on their own how to collect or pay players. In a social distancing age, that can cause major delays and disruptions in a bookie’s sportsbook operation. Not only that, but bookies cannot compete with offshore post-ups because they must keep their services at a local level.

Created in 1997, PayPerHead, a leading pph sportsbook software provider, has developed a mobile online payment interface, the Agent Payment Solution (APS®). PayPerHead’s agents can pay or collect from players via the APS in a matter of seconds. The APS works like PayPal but unlike PayPal, agents that use the APS mustn’t pay exorbitant fees.

The social distancing advantages are obvious. PayPerHead Product Manager Nate Johnson, though, said that’s just one advantage the Agent Payment Solution provides.

Johnson explains that, “We want our agents to be safe first of all. And not only that, but the APS allows agents to expand their businesses. It’s a mobile agent and player payment system that allows our agents to say, ‘Hey, you can pay and get paid in the same way as any offshore post-up operation.’ That allows our agents to increase their player footprint, which means they grow their sportsbook businesses, which means they make more money. Also, they don’t have to be restricted to the same area and can recruit players in other ways.”

Johnson noted that players can send money to their agents via credit cards, Bitcoin, eCheck, and even Moneygram. He added that PayPerHead believes the APS will revolutionize the pph sportsbook industry with its seamless technology. “With the APS, it’s all about confidentiality and security. We’ve created the PayPal for our industry. The difference is that the APS doesn’t charge a fee for every transaction the way PayPal does. In addition, our agents can make as much money as they want because they can promote their sportsbooks to players all over the world if they wish.”

Also, Johnson said the Agent Payment Solution provides peace of mind. “It’s a great thing to know that you’re going to get paid safely and securely. We’re the first and only to come up with an answer to that question, the most important question that pay per head bookies have. With the Agent Payment Solution, all our customers must do is go onto the system, go to Pay Me, then continue to the payout process and that’s it.”

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PayPerHead Agents See Huge Uptick in Online Casino Gaming

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San Jose, Costa Rica, 2020-Jun-10 — /EPR INTERNET NEWS/ — PayPerHead.com, a sportsbook technology leader, wanted a grasp of how the sports shutdown affected online casino gaming.

The company’s revenue results showed that sports bettors turned to casino gaming in droves. Overall casino revenue rose from March 11, the day the NBA shut down their season, to the end of May.

The most significant percentage surge came via live dealer casinos. From January to May, PayPerHead.com’s live dealer casino segment saw a revenue increase of 317%. The growth percentage dwarfs the digital casino revenue increase of 185%.

The numbers suggest that live dealer casino play is growing on an accelerated trajectory. What could account for the difference in revenue growth percentages?

PayPerHead’s Product Manager Nate Johnson spoke about how live dealer casinos bring “Vegas-like excitement.” Per Johnson, “Sportsbook software allows players to stream live dealer games on their tablets and mobile phones. Digital casinos use animation, and its cool animation. But many casino players still crave the human element.”

“Numbers don’t lie. If you’re a PayPerHead agent that doesn’t offer a live dealer casino, add it to your offerings. Las Vegas may never be the same. And, I’ll put our dealers up against any dealer you find in a brick and mortar casino,” Johnson said.

The biggest question is whether the growth in both digital casino and live dealer casino play will continue after the pandemic. Here again, it’s good news for PayPerHead agents.

PayPerHead’s revenue stats imply that sports shutdowns didn’t cause an upward trend and that the growth in casino play won’t stop anytime soon. The uptick in digital casino handle rose from $63.519M in January to $93.323M in February. From February to March, the digital casino handle rose to $110.758M.

Handle in PayPerHead.com agent run live dealer casinos rose from $9.95M in January to $12.02M in February to $22.82M in March. The numbers imply that casino play, both digital and live dealer, should continue to rise even after regular sports return. The growth trend should remain intact well into 2021 and beyond. Johnson said that when sports return, it may help raise casino gaming revenue. “Sports bettors wager on casino games while casino players don’t always wager on sports. If anything, PayPerHead agents are likely to see an uptick in all gaming segments once major US sports return.”

About PayPerHead:
Founded in 1997, PayPerHead is the industry’s leading online sportsbook software provider. The company prides itself on being a sports betting tech leader and customer-centric organization. Currently, PayPerHead provides sportsbook software solutions to over 15,000 bookies with over 75,000 players.

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PayPerHead® Sportsbook Software Helps Online Bookies Stay in Business

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San Jose, Costa Rica, 2020-May-12 — /EPR INTERNET NEWS/ — Major U.S. Sportsbooks saw betting numbers cut in half year over year in March 2020, as the coronavirus pandemic swept the nation, putting a stop to major events, including sports.

Normally one of the busiest months in the betting industry, the American Gaming Association estimates that profits for the brick and mortar gambling hubs have taken a financial hit of approximately 60% overall, and well over 500,000 workers have been affected.

Joe Asher, CEO of William Hill U.S., which operates sportsbooks in Nevada, New Jersey, and several other states told ESPN, “I do not see a scenario where [the pandemic] goes on sort of too long and somehow the industry withers away… The fundamentals of the sports betting business are pretty strong.”

PayPerHead and the Sportsbook owners that partner with them understand that the single most important fundamental of sports betting is entertainment. In response, they have become increasingly creative in providing their customers with the gambling entertainment their players crave.

The upside is, independent bookmakers are discovering that their clients who normally only wager on sports are becoming more and more engaged in digital offerings such as iRacing, eSports, casino gaming, and simulated sports. Essentially, this pandemic is creating a whole new kind of bettor.

Nate Johnson, Product Manager at PayPerHead® said, “Gone are the days that sports bettors will go into hibernation the day after Superbowl. This [coronavirus pandemic] has been rough, but it’s also got a silver lining. Our agents are turning their players into horse bettors, eSports enthusiasts, iRacing bettors, sim sports fans, and casino gamers. Those bettors won’t just walk away from all that when sports start up again; now they’ll be cross-platform players.”

Indeed, it seems clear that independent online gaming is growing exponentially in the face of the pandemic, and existing bookies and new agents alike are discovering that they can have a viable and lucrative home business by using a turnkey sportsbook operating system like that offered by PayPerHead.

In fact, many new bookmakers who may have hesitated to get into the business before are getting started now, and “doing quite well,” according to Johnson.

PayPerHead made an unprecedented move in response to the pandemic, offering its software services free of charge until major U.S. sports return. Says Johnson of PayPerHead’s offering, “It’s a pretty good start-up opportunity for a new agent; you can’t beat free. Bookies can test the waters and get their new business off the ground. With no deposit required and free access to all the prime features of the system, new agents can just concentrate on building their player base and making money, without any of the overhead costs normally associated with starting an online sportsbook ”

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Despite No Sports, PayPerHead® Keeps Players In Action

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San Jose, Costa Rica, 2020-Apr-30 — /EPR Network/ — While major sporting events have been canceled across the board due to social distancing protocols, sportsbooks are finding ways to keep players in action.

With wagering available on eSports, simulated sports, one-on-one competitions such as boxing or tennis, horse racing, digital casino gaming, live dealer casino, and even election results, people are still betting as a form of entertainment.

Studies have shown that during times of economic recession, war, or crises, people turn to entertainment to ease anxiety and stress. Books, films, gambling, digital gaming, and social media are all ways that people “check out” of their current reality, even if for just a few hours of relief.

Likewise, studies indicate that retired adults, whose daily activities might be the most similar to unemployed citizens or citizens who are sheltering in place during social distancing protocols, are more likely to gamble for stimulation and for boredom relief rather than for winning money. In interviews, gamblers have indicated that boredom is among the primary motivators for engaging in gambling activity

With few sports available to speculate on these days, organizations like PayPerhead, a sportsbook software company, have become increasingly creative in providing their customers with the gambling entertainment their players crave.

Simulated sports and eSports, two newcomers to the gambling field of play, were already set to become multibillion-dollar industries long before COVID-19 disrupted traditional sports betting.

eSports (also called electronic sports, e-sports, or Esports) is a form of competition by video games. Esports often take the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams.

Unlike esports, which are controlled by humans, simulation sports are comprised solely of games between a computer’s AI (artificial intelligence) and are typically based on traditional sporting events such as basketball or football.

In addition to the above mentioned digital events that gamblers can bet on, PayPerHead bookies are also able to offer horse race betting, digital casino gaming, and live dealer casino gaming on blackjack, baccarat or roulette.

Unlike traditional sports betting, the new digital gaming, horse racing, and online casino gaming allow players to bet on a much lower budget, and can sometimes deliver big payouts. For that reason, PayPerHead bookmakers are finding this downturn in sports betting to be extra advantageous, because previously sports-betting-only players are now adding a whole new repertoire to their regular gambling activities.

As more and more people search the internet for work from home opportunities, new bookies are finding a whole new niche in the online sportsbook and casino industry. With unheard-of rate drops (PayPerHead is offering free service until major U.S. sports start again) during this coronavirus crises, now is a great time to start.

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