San Jose, Costa Rica, 2021-Feb-10 — /EPR INTERNET NEWS/ — Sportsbook software companies like PayPerHead are gearing up for what should be an exciting NCAA Men’s College Basketball Tournament. Called March Madness, the three-week event starts on Thursday, March 18, and finishes on Monday, April 5, with the 2021 NCAA Men’s College Basketball National Championship.
The NCAA canceled the 2020 tournament due to the coronavirus pandemic. Although the pandemic remains, the body that governs college sports says there are no plans to cancel this year’s event. Instead, in early January, the NCAA declared that all games would take place in Indiana, with the majority of the sixty-seven NCAA Tournament games happening in Indianapolis.
Traditionally, the March Madness Tournament produces the second most sports betting action of the year. Historically, the Super Bowl drives the most wagering action. The NCAA Men’s Basketball Tournament is a close second. With no tournament in 2020, bookie software agents relied on other gambling, like live dealer casino betting, to replace lost revenue. This year, per head agents are excited about the return of March Madness and expect pent up demand from customers.
Pay-per-head companies, the organizations that provide bookmakers’ software to run their businesses, are also excited. PPH sportsbook provider PayPerHead.com will run a promotion starting on February 8 to the college hoops title game on April 5. During the promotion, new customers only pay $4 per head for the company’s Prime Package. Per product manager Nate Johnson, the low price encourages non-customers to discover how PayPerHead is different.
“We’ll never be the low-cost leader,” Johnson said, “because our digital platforms provide player stickiness. The stickiness means players stay on our platforms longer, which means that with our platforms, agents make more money.” Johnson also added that the $4 per head promotional rate includes Live+, the company’s updated in-game betting platform. Johnson said Live+ includes game trackers and video streams. “Players have access to game stats that help them make informed live bets. They can also view games through video streams.”
After the $4 March Madness promotion ends, the company believes most customers will stay. “Our software is the best,” Johnson said. “We also provide things that other organizations in the per head industry don’t. Agents can pay and collect online, offer two separate live dealer casinos, provide their players a props platform, and offer 3D casino games. We’ll even help you create a branded website, and if you’re a master agent, we just developed reseller tools.”