Tag Archives: Searching

New StuffAlert Website and Improved eBay Alert Service Launched by SonicZero Limited

SonicZero London, England 31st May 2012 is pleased to announce the successful launch of its new upgraded website and improved email eBay alert service that helps increase the probability of buyers finding exactly what is being searched for on eBay.

eBay buyers have been using StuffAlert to locate hard to find items on eBay since 2007. Now, as well as setting up alerts when no matching items are found, users can create email alerts where up to 25 items have been found. A complete record of all the items found matching users searches is automatically created and available to users on the website.

With StuffAlert users can quickly and easily search eBay and set up email alerts for the items they are looking for. StuffAlert continues to search eBay all day everyday and automatically sends email eBay alerts notifying users of new listings with direct links to the item on eBay. Users can manage all their eBay searches and alerts in one place with no cap on how many alerts can be set up and with complete control over email alerts.Passwords are encrypted so only users know what searches they have set up.

“The decision to upgrade the service was made in response to users requests and coincided with a decision to get eBay approval to increase the frequency of our automatic eBay searches. The result has been to deliver more frequent and consistent eBays alerts to our users who in turn are successfully completing more transactions” stated Rene Bachman, Managing Director of SonicZero.

StuffAlert currently works on iPads and other similar tablet devices and should be accessible via smartphone later this year. It is available to eBay buyers using the US and UK eBay marketplaces. Plans are already underway for StuffAlert to be rolled out to other English speaking countries in the forthcoming weeks.

eBay buyers whether newcomers and seasoned users interested in learning more about StuffAlert’s eBay alert service can visit the website (http://www.stuffalert.com) or for more information Contact Us.

Via EPR Network
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bigmouthmedia Has Been Named One Of The UK’s Ten Fastest Growing Technology Companies For The Second Year Running

Europe’s largest independent digital marketing agency made the list of major winners in the Deloitte Fast 50 2009 following another successful year of exponential expansion. Recording a growth rate of 4111% over the past five years, the company’s top ten listing was cited by the judging panel as evidence of the online sector’s growing influence.

“Trading conditions this year have been challenging to say the least, but the digital marketing sector’s increasing maturity and size has enabled us to pursue an ambitious growth strategy despite the economic situation. Cost-effectiveness and measurable ROI lie at the heart of what we do, and even in the most difficult of times these qualities make for a compelling business argument,” said Lyndsay Menzies, Group Chief Operations Officer at bigmouthmedia.

“We’re delighted to have been ranked so highly and are obviously happy that bigmouthmedia’s continued success across the group has been recognised. It’s a great boost for the entire team and underlines what a talented group of people we have here.”

The Deloitte Technology Fast 50, one of the UK’s foremost technology award programmes, is a ranking of the country’s fastest-growing technology companies based on percentage growth over five years. Now in its 12th year, the programme honours business growth, technological innovation and UK entrepreneurial spirit.

David Halstead, Partner TMT practice and Fast 50 Chairman, Deloitte said: “The large number of software and digital marketing companies in the 2008 Deloitte Fast 50 reflects the growing maturity of online enterprises. The web is approaching the next stage of its evolution, and successful business models are becoming entrenched.”

The complete list of winners is available at: http://www.deloitte.co.uk/fast50/

Via EPR Network
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Online Accountancy Firm Brookson Has Appointed bigmouthmedia To Handle Its Search Marketing Activity


A leading provider of accountancy, tax advice and support services, Brookson selected bigmouthmedia following an extensive search to identify the ideal partner to lead its digital marketing strategy. An established innovator in the sector, the move comes as the award-winning consultancy moves to establish its Navigator Money Manager portal as the UK’s preeminent suite of online financial tools.

“As a company we have been going through a revolution in recent times. We have fundamentally changed our business model and are going direct to market as we look to continue the company’s expansion, so clearly search engine optimisation is a critical part of that strategy,” said Martin Hesketh, Managing Director at Brookson.

“Together with its status as an industry leader, bigmouthmedia’s unrivalled experience in helping brands make the most of their online activity made the agency the only logical choice for the job.”

Founded in 1995, Brookson was recently shortlisted as a finalist in this year’s Association of Professional Staffing Companies (APSCo) awards for ‘Innovation of the Year’. The company’s 150-strong accountancy service now manages the financial affairs of over 9,000 customers, freelance contractors and individuals who work in business for themselves.

Brookson’s Navigator Money Manager portal underpins Brookson’s claim to offer one of the most innovative contractor accountant services available on the UK market. Allowing clients to access their business financial information 24/7, the system has been designed to helps customers run their businesses more effectively by providing up to date financial information at their finger tips.

Currently, ninety nine per cent of Brookson’s customers used the online tool to complete their last year-end accounts and each week the online portal records an average of 4500 unique visits.

“We’re delighted to be welcoming Brookson as a client. The company’s focus on innovation and invention is one that we share at bigmouthmedia, and this promises to be both an exciting and challenging campaign,” said Phil Acton, Head of Business Development at bigmouthmedia.

Via EPR Network
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Data Cleansing Specialists Unveil New-Look Corporate Website

Tracesmart Corporate, data cleansing specialists and leading providers of consumer information services, have launched their new look corporate website. The redesign is not just skin-deep however, as it also includes an updated appearance to their intuitive online services, employed by a growing legion of operators to trace people and conduct identity checks. The redesign project was initiated following discussion with clients and prospects about site functionality.

Following in-depth market research with staff, customers and potential clients, the company embarked on a strategic overhaul of their business website to reflect the requirements and observations made by visitors during the research. The new look website and service portal was developed to portray Tracesmart Corporate as a modern and progressive organisation with a more welcoming and easier to understand user interface.

Owen Roberts, Tracesmart’s Communications Manager commented, “Putting into practice the feedback we received during market research has paid dividends. We believe our new look corporate website presents a more customer focused and user friendly search facility. Our in-house web developers and design team have responded to the challenge and delivered a fresh, contemporary design that I’m sure our customers will greatly appreciate.”

The Tracesmart Corporate website provides access to a variety of data intelligence services such as self-key consumer tracing, existence checks anti money-laundering and know your customer identity verification. Users of these services come from a broad and growing range of industries that include, amongst others, the financial sector, professional services and the media.

Paul Weathersby, Tracesmart’s Technical Director added just before its launch, “Following exhaustive examination of our previous site and listening to visitors and our customers, we were keen to improve the user experience and design. The website has gone through more than just a face lift and early indication from those consulted on the project suggests a more than favourable reaction. We are extremely delighted with the new design.”

Via EPR Network
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Tracesmart Bolster Their Database

Tracesmart, the online people search providers, have announced the addition of 100,000 rolling register updates for their tracing website. The new records will further assist customers when performing their online searches, delivering added accuracy to the Tracesmart facility. The new electoral roll data consists of individuals who have moved home or changed other details during the past month and have contacted their local authority to register their change of circumstance. The annual canvas of the UK population is undertaken during October every year, offering households the choice to opt out of the electoral roll if they wish. The option has given people the freedom to decide if their information is to be kept in the public domain, or only made available to those within local authority or credit reference agencies.

The number of people choosing to opt-out has risen since the opportunity was introduced in 2003, however the electoral roll continues to document millions of people and in 2009 the total amassed was 25 million records. Paul Weathersby, Tracesmart’s Technical Director, explains that although this number is lower than previous years, he is confident that the company’s unique Tracesmart Register fills in the gaps, strengthening the database. Weathersby commented, “We were the first website to publish the monthly updates, and we know from listening to customers that this has benefited them greatly. The fresh data we upload monthly is in addition to the Tracesmart Register, which is a database of data compliant sources.”

The Tracesmart Register has 250,000 new record uploads every month, and the extra rolling register monthly additions bolster the websites positioning as the premium name search facility.

“We pride ourselves on the information we hold, and invest in the most current data available to us. This provides our customers with the best possible chance of a successful address search to find relatives or friends,” said Owen Roberts, Tracesmart’s Communications Manager.

Anyone who moves or changes their details is encouraged to contact their local authority or visit the website About My Vote to register or update their details.

Via EPR Network
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National SEO , Global SEO – Mirror, Mirror on the Web, Who’s the Fairest of Them All?

That’s what we say everyday, when peering into our looking glass of this information age: our computer monitors: “Who’s the fairest of them all?” In other words, whose website is #1, or at least on Page 1 of Google, the juggernaut of the SEO (Search Engine Optimization) world? One of the technologies used by one of the leaders in National SEOand Global SEO and in their own backyard, Denver SEO, USWebCentral has one of the highest technologies available these days: Video SpokesPerson on your website. Another aspect is how to obtain more “square footage” high on search engine results pages.

What is a Video SpokesPerson? It is a filmed person, walking and talking on your website, in a 30 second commercial/ introduction, superimposed right onto the homepage of a website, or on any webpage. The SpokesPerson discusses the most important aspects of a company’s mission, presenting it in a compelling manner that is hopefully interesting to potential clients. The desire is that the SpokesPerson’s presentation will create a Call To Action, resulting in the potential client phoning or e-mailing the owner of the website to do business.

Having a Video SpokesPerson is one of the coolest technologies you can have these days. “Seeing their Video SpokesModel on their Denver web design site, immediately convinced me we had the right website and SEO consultant,” said Rand Soellner AIA, of Rand Soellner Home Architect, a leading custom home architect that engaged USWebCentral’s services earlier this year, “Actually seeing something different and cutting edge that works, that actually sets your website on a higher level of professionalism, now that’s the sort of thing that helps your website elevate in people’s minds and creates more clicks and therefore a higher ranking on search engines.”

Also, as an architect, Rand Soellner Architect deals in square footage of buildings and used this to describe the recent success of his revamped website with USWebCentral’s help: “We have a series of press releases about various hot topics and speak to those issues in which we are recognized leaders of the industry, like Green Home Architects, for instance. I have noticed that when I type in certain search terms, that not only do 1, 2 or 3 of my press releases pop up on page 1 or page 2 of Yahoo or Google, so does my main website, quite often. In other words, I own from 20% to 30% square footage of the organically searched results on page 1 and /or page 2, which is huge in SEO circles, I am told.”

Scott Carvin of USWebCentral agrees, getting a kick out of the term “Page 1 square footage percentage ownership” to describe what he is doing for his clients. “I started this trend of the Video SpokesPerson to make a difference, and it’s working. We are leaders in this technology. We actually digitally film everything right here in our own high-tech studio, and we have about 50 professional actors and anchor people and models on call, all of whom present themselves and our clients well. We allow our clients to pick the talent they want, or they can personally be the star of their own show, right there on their own website.”

Creating as much square footage ownership of Page 1 is Carvin’s mission, which he talks about like an impassioned evangelist, “I want my clients to succeed. If they do, they keep paying me to help their websites rank high, and I get new clients who want that kind of success, so that’s a win-win for all of us. We also provide a multi-pronged press release service that allows us to launch multiple press releases for clients, which will help accomplish the obtaining of the additional square footage on page1 and page 2 search engine results. If possible, we want our client to own the entire first page of Google search results, meaning that our clients, in their industry, are most of what people see, when searching for what our clients do.”

Carvin knows that owning an entire page on search results is a Nirvana-like utopian result that is not likely, but he has seen something near this with some of his clients’ search results. He is a client advocate whose desire is to place them on a pedestal for the whole world to see. Check out the Denver search engine optimization company online!

Via EPR Network
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HSBC Division Employ Tracesmart’s Proprietary Existence System

Tracesmart Corporate has been appointed by HSBC Actuaries and Consultants Limited (HACL) to provide their proprietary existence and tracing services. The facility will allow the verification of customer data against vital consumer information, including key UK mortality records; permitting the HSBC employee benefit consultancy to continuously and confidently monitor their client database in order to maintain contact with existing customers and highlight possible fraudulent activity.

HACL is part of the HSBC Group and a market leader in the UK specialising in actuarial and employee benefits consultancy, providing opinion, advice and services to pension scheme trustees, employers and individuals. It has become one of the leading employee benefits and actuarial consultancies in the UK.

Following stringent examination amongst stiff competition, including the incumbent, Tracesmart was recently awarded the three year preferred supplier contract. Mike Trezise, Tracesmart’s Managing Director commented, “Our meticulous procedures and thorough understanding of our customers’ requirements has successfully delivered yet another major account. Our existence facility and unique multi-tiered tracing solutions are currently delivering significant benefits to our clients. We look forward to working with HACL to deliver the best possible and most cost effective service available.”

Tracesmart, the Cardiff based data intelligence company, provides a comprehensive and unique facility to trace people, delivered by a team of in-house tracing agents, the service offers a tiered search solution to a growing number of companies. Tracesmart is also one of a small number of organisations to receive a weekly update of the UK Death Registration Information f r o m the General Register Office (GRO) to enhance its mortality screening facility. Approximately 12,000 deaths are recorded weekly in the UK, and this amassed information, combined with Tracesmart’s vast consumer database, drives the company’s proprietary service ‘Existence Alert’. The service is in essence a data cleansing process, which provides a continuous screening facility that identifies deceased individuals and ‘gone aways’ (people that move home without notifying a change of address) at the earliest possible moment, allowing appropriate action to be taken to minimise risk and combat escalating fraud such as the impersonation of the deceased.

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Tracesmart Won The South Wales Chamber Of Commerce Excellence In eBusiness Award For 2009

The Cardiff based people search specialists, Tracesmart, have won the South Wales Chamber of Commerce Excellence in eBusiness award for 2009. The award was presented to Tracesmart by the distinguished journalist and television personality, John Sergeant at a glittering ceremony and dinner to honour the best in Welsh business. The event was the culmination of the Chamber’s Business Week in Wales.

Following 10 years of growth, investment and continued technical advancement, Tracesmart has developed one of the UK’s leading people tracing facilities. Utilising a range of consumer datasets, including the continuously updated electoral roll, the online resource delivers an intuitive tracing service to the general public.

The web based facility offers, amongst a multitude of functions, an address search feature, affording consumers an easy to use resource to find relatives and friends. The facility has, over the years, helped reunite thousands of families and friends, whose stories have often attracted media attention.

Mike Trezise, Tracesmart’s Managing Director commented, “We are delighted to have won the Chamber of Commerce Excellence in eBusiness award, it’s a notable mark of distinction and a tribute to the work we do at Tracesmart. We constantly strive to develop and improve our online services, and it’s great that our work has been recognised.”

Tracesmart’s Communications Manager, Owen Roberts added, “The South Wales Chamber has built up an excellent reputation within Wales and has firmly established itself as the nation’s most prominent business support organisation. We are proud to be associated with the Chamber and are extremely pleased to have won the award. The company has changed and grown significantly over recent times and we are now reaping the benefits of our hard work.”

Tracesmart will now receive automatic entry to the British Chambers of Commerce national awards.

Via EPR Network
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Fujitsu Has Chosen bigmouthmedia To Lead Its International PPC Campaign

Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company’s paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom.

David Hardy, bigmouthmedia group’s international sales and marketing director, commented on the deal saying: “We’re delighted to be working for such an internationally renowned brand like Fujitsu. One of bigmouthmedia’s key strengths is our international scope, and our demonstrable expertise in running complex multi-language campaigns has been a key factor in winning this account.”

He added: “Over the past 12 years we have established a proven track record in managing big brands across multiple territories, and I am confident we will enjoy similar success with our strategy for what promises to be a challenging and exciting campaign.”

Fujitsu’s digital marketing requirements also included an increase in the profile, turnover and traffic on their international sites as well as the capacity to oversee new product and service launches. Beginning work immediately, bigmouthmedia now develops and manages Fujitsu’s PPC campaigns in more than 25 countries, including Italy, Spain, Turkey, Scandinavia and the Eastern European countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

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Data Cleansing Experts Shortlisted for Industry Award

Consumer data specialists Tracesmart have been shortlisted for a new industry award. Following the submission of an application into the ‘Best PR/Advertising Campaign’ category of the CSA (Credit Services Association) Awards, the Tracesmart Corporate ‘Nobody home?’ campaign has made the shortlist.The winner is to be announced at the CSA’s annual Gala Dinner, which concludes the CSA & DBSG (Debt Buyers and Sellers Group) Conference in Brighton later this month.

Tracesmart’s ‘Nobody home?’ entry, employs a variety of promotional mediums to communicate its message. The campaign promotes the Tracesmart Corporate data cleansing and debtor tracing services, which can be utilised to verify debtor residency and trace people.

The message which the campaign conveys is that Tracesmart’s services make it simple to confirm whether a debtor is resident or not – a task which is even more pertinent in the current economic climate, as more individuals attempt to avoid paying debt. Commenting on the imagery used to symbolise how difficult it can be to confirm residency, Adam Smith – Tracesmart’s Marketing Manager – commented,

“Our creative brainstorming session led to the idea of a vacant house to symbolise someone who may no longer be resident, however this concept did not deliver the striking imagery we required. It eventually evolved into the more abstract concept of an empty tortoise shell. This image ticked all the boxes; whilst the shell appears empty, it could still have a resident, thus epitomising the problem of confirming debtor residency.”

The concept has clearly worked for Smith’s team as Tracesmart have seen impressive results from the campaign. Commenting on the effectiveness of the ‘Nobody home?’ campaign, Chris Rothwell – Sales Director for Tracesmart – remarked, “The campaign’s creative concept has been well received by the industry and this has been reflected in the campaign results to date.

So far, in comparison to our last financial year, lead generation is up 53% for the sector, which has significantly boosted sales of the services promoted by the campaign. From a brand awareness point of view, this campaign has definitely helped to highlight how we can help debt collection agencies and enforcers verify debtor residency and locate gone aways.”

Via EPR Network
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Identity Verification Experts Reach Half-Million GRO Mortality Records

Tracesmart, the data and fraud prevention specialists, this week reached a landmark half million mortality records received from the General Register Office (GRO) as part of the Disclosure of Death Registration Information (DDRI) scheme. The UK Death Registration Information (DRI) was first released in September 2008 and Tracesmart Corporate were the first organisation to be approved by the GRO to receive the weekly update of the DRI following rigorous examination. The DRI is only accessible for the purposes prescribed by law and is stored within Tracesmart’s secure data facility.

Identity Verification Experts Reach Half-Million GRO Mortality Records

The Home Office estimate that identity fraud costs the UK economy over £1.2 billion a year and the half million death records accumulated since the beginning of the scheme less than a year ago, supplemented by Tracesmart’s additional and vast database, will significantly help combat today’s ever increasing and resourceful fraudster. Mortality data is a key tool in the battle to beat identity fraud, especially its derivatives – impersonation of the deceased (IOD) and the lesser known concealment fraud.

Although both IOD and concealment fraud involve deceiving organisations into the belief that a deceased person is still alive and dishonestly claiming and receiving lines of credit and other beneficial services, the perpetrators differ greatly.

IOD fraud is often committed by professional fraudsters who utilise previous occupant’s mail or obituaries to assume an individual’s identity and obtain credit or benefits illegally. In contrast, concealment fraud is often committed by the deceased’s spouse or dependents, who deliberately neglect to notify the correct parties of the deceased’s passing in order to receive illicit funds.

Tracesmart is one of the UKs leading providers of identity fraud prevention tools, and its clients benefit significantly from the DDRI scheme as electronic identity checks and mortality screening searches are conducted utilising the weekly feed of the DRI. In addition to its identity verification facility, Tracesmart also provides a data cleansing service and an online resource to trace people for positive or negative intentions.

Highlighting the benefits of the DRI to Tracesmart and its clients, Mike Trezise, the company’s Managing Director commented, “Regularly updated mortality information has become crucial in our fight against fraud. Obviously, the more information we hold, better the chance we have of highlighting discrepancies within client databases and possible cases of fraud. The half million records of new mortality data received since the inception of the DDRI scheme is certainly a landmark and has already significantly helped Tracesmart, and our service users, expose fraudulent activity.”

Via EPR Network
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Standards And Services Body Employ Tracesmart’s Proprietary Existence Checking Service

Origo, the eCommerce standards and services body for the UK financial services industry, has appointed Tracesmart Corporate as their exclusive service provider to deliver their new online facility – the Origo Data Matching Service (ODMS) on a 3 year contract. The bespoke data screening service allows financial providers to check their customer data against key sources of information, including records of deceased UK individuals and those no longer residing at a given address, which in turn helps them to manage payments in-force, reserves and identify fraudulent activity.

Tracesmart, the Cardiff based tracing, identity verification and data cleansing agency, is one of a small number of companies to receive a weekly update of the UK Death Registration Information f r o m the General Register Office (GRO), and this information, along with Tracesmart’s vast consumer database, drives the company’s proprietary service “Existence Alert” which distinctively fulfils Origo’s requirements for its new data matching service.

Paul Pettitt, Managing Director of Origo, commented on Tracesmart’s commission, “Origo is delighted to announce the launch of this service, which addresses fraud issues and delivers immediate bottom line benefits for providers. Origo is uniquely placed to identify collective requirements, following which we have procured a cost effective service to meet those requirements. We are looking forward to working with our chosen supplier, Tracesmart, to deliver immediate benefits to providers.”

The ODMS will assist providers in mitigating risks associated with annuity overpayment to the recently deceased, combat ‘Impersonation of the Deceased’ fraud and highlight ‘gone aways’ policyholders who have moved f r o m their last known address. Tracesmart currently provide similar services to numerous other financial institutions throughout the UK, including the vast majority of third party administrators within the pension sector.

Following exhaustive examination and assessment, Tracesmart emerged as the preferred data supplier for Origo’s new service and Mike Trezise, Tracesmart’s Managing Director, commented, “We are delighted to have secured such a significant account. Tracesmart’s ability to fully recognise Origo’s requirements is fundamental to our success. The provision of relevant data, accessed via an easy to use platform will significantly help Origo’s members to verify customer residency and flag gone aways, in addition to mortality screening their databases. We look forward to working with Origo and their associates, to deliver the best possible service.”

Rick Williams, Actuarial and Technical Support Manager of Friends Provident, one of Origo’s original members and sponsors, added, “ODMS will allow Friends Provident to keep in touch with its customers in a simple and non-intrusive manner, without the bureaucracy that annuity providers have traditionally used. Using better technology to reduce costs, whilst not losing sight of our customers, is what we are all about. As the first company to use ODMS we have been fully involved in the development of this service and are looking forward to our relationship with both Tracesmart and Origo.”

About Tracesmart
Established in 1999, Tracesmart Ltd is a leading provider of consumer intelligence services. It specialises in the provision of both online tracing and identity verification. Prominent in the pensions, legal, financial and retail sectors, their fraud prevention and anti-money laundering solutions are employed by a growing legion of businesses ranging f r o m SME to FTSE 100 companies.

The company’s management has recently embarked on a rapid growth strategy, recently doubling, staff numbers and office accommodation at its Cardiff Bay headquarters in addition to opening its City of London office to satisfy existing and anticipated future demands for its products and services.

Mike Trezise
Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience, his unrivalled knowledge provides the company with a distinct competitive advantage.

About Origo
Origo was launched by 16 of the UK’s leading life assurance companies in June 1989 to facilitate the development of electronic trading between principals and agents for Life, Pensions and Collective Investment business. In February 2006, the scope of Origo’s activity was extended to include mortgage business.

Origo’s main purpose is to address cost and efficiency issues for the UK Life, Pensions, Investment and Mortgage sectors by delivering common eCommerce services and standards. Origo drives the adoption of eBusiness by creating a standards-based, competitive and secure trading environment in which industry goals are being met.

Via EPR Network
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Enterprise Level CRM Data Cleansing By Acquirelists

Bad data within your CRM system can drastically reduce the effectiveness of your sales, service, and marketing organizations. Duplicate companies and contacts, incorrect addresses, and incomplete information results in a CRM system that 1) is underutilized by your employees, 2) creates conflict within your sales organization, and 3) is a wasted investment. Acquirelists CRM data cleansing services ensure that data within ERP or CRM silos, Data Marts or Legacy Systems is accurate and complete across the enterprise. Enhance the value of your data by intelligently enriching it with data from trusted sources.

Commenting, Acquirelists Marketing Manager George Goss said “Acquirelists new CRM data services are already widely used by all the industries; we are now bringing CRM data solutions to all types of business to business sales companies. Whether they require CRM data enrichment, CRM data cleansing, CRM data appending or market intelligence, Acquirelists have a commitment to ensuring the ongoing success of its partners.”

Enhance the Value of Marketing Data through Acquirelists CRM Data Enrichment Service

1) Append Contact Name, Title,Email, SIC Code, DUNS Number, Revenue, Phone & Fax Number etc or other internal or external information to your data
2) De-dup your data and merge duplicate records based on clearly defined business rules
3) Remove garbage data to reduce time wasted by your staff
4) Standardize and clean up addresses, phone numbers, and other existing data
5) Add new emails, phone numbers, and titles to your contact database
6) Add detailed company data such as assets, revenues, employees, and addresses
7) Identify parent-subsidiary relationships

Acquirelists CRM data cleansing services extract, deduplicate, standardize, analyze, validate and enrich data. The result of these services is a CRM system that is well organized with accurate information to be leveraged by your sales and marketing organizations. Our cleansing approach is driven by our experience in business rules management and in data governance compliancy.

• Remove any Existing Duplicates
• Match Phonetic, Miskeyed, Abbreviated Data
• Prevent the Addition of Duplicate Records
• Automatically Case Names & Addresses
• Relocate Data Elements to Correct Fields
• On Demand Cleansing, Real-Time or Batch
• Merge / Purge, Intelligent Lookup
• Data Enrichment

Company:

Acquirelists offers a range of email services to help Sales & Marketing Execs drive lead generation and build sales pipelines. AcquireLists is a leading provider of quality Business to Business and Information Technology mailing, email and telemarketing lists. Led by seasoned B2B lead generation experts, AcquireLists enables marketers to deliver higher quality and quantity of leads to sales teams We specializes in providing business and consumer mailing lists that are privacy-compliant, accurate and affordable. Our continuously updated email/direct mail lists allow you to target your market, grow your sales and increase your profits.

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Bigmouthmedia Welcomes The New Search Partnership Between Yahoo And Microsoft’s Bing Search Engine, Stating That The New Arrangement Could Rejuvenate Competition In A Market Currently Dominated By Google

Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under Microsoft’s nascent Bing brand. While estimates of the global market share the partnership will hold vary from 12% to 30%, Europe’s largest independent digital marketing agency believes that the news will have a positive impact upon the industry.

“It’s been 18 months since the rumour mill first started touting the possibility of a deal involving Yahoo and Microsoft, and the industry as a whole will be delighted to see what’s become the search business’ longest-running soap opera finally approaching a conclusion. The devil will be in the detail, but given the alarming dominance that Google has held over the market for so long, the prospect of a serious challenge to their position is good news for everyone,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Although the impact in the UK will be minimal, with the combined entity still only accounting for a market share of around 5%, competition in any market is good for consumers. If the partnership succeeds in growing their market share still further, the renewed challenge could force Google to become more competitive.”

With the precise details of the agreement still a closely guarded secret, the news that Yahoo has finally succumbed to Microsoft’s advances has spawned widespread speculation over the deal’s possible ramifications. While the prospect of a serious competitor to Google’s Adwords system is being touted as a move that could help push PPC advertising prices downwards, other commentators have suggested that the deal could force the search giant to reconsider its policy against paying commission to partner agencies.

“There are still more questions than there are answers about this deal, but If Yahoo’s paid search ads are powered by Bing then we will have another credible search engine to consider for paid search budgets. That may result in some instability as bid management platforms adapt to cope with the new landscape, but it will help keep cost-per-click prices down,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“But if Bing is only going to supply Yahoo with organic results then it still means Yahoo is out of the search game. They’ll not be developing their search engine, are unlikely to return to it and will in essence become an ad management platform – the long term effects of which remain to be seen.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.

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Consumer Data Specialists Tracesmart Partners With NeuStar To Employ Their UltraDNS Service

Utilizing UltraDNS will greatly improve connection reliability from their Tracesmart Corporate and consumer services to their datacentres. The move forms part of the company’s disaster recovery program and their continued commitment to service quality and dependability.

Well regarded worldwide, NeuStar currently works with the likes of Tesco, SalesForce, Forbes, Oracle and My Space. With a reputation for technical superiority and service reliability, NeuStar’s UltraDNS service was the ideal choice for Tracesmart as it employs an external domain name system spanning continents and housed in 6 data centres, ensuring continuous availability and speed. Using UltraDNS, Tracesmart will now be able to interchange between their datacentres much faster – a benefit that is of great importance for disaster recovery planning.

As part of the company’s larger business continuity plan, the UltraDNS implementation means that in the highly unlikely event that Tracesmart’s core data centre fails due to a natural or human-induced disaster, the company can quickly switch to their backup datacentre. Discussing how their new approach will negate the impact of external physical catastrophes, Tracesmart’s Technical Director, Paul Weathersby, commented,

“The new UltraDNS service will enable us to have a standby response to any possible disaster that impacts upon our primary datacentre. The new service will divert service traffic to our reserve datacentre; which means our consumer and business clients should experience as little service degradation as possible.”

The new implementation also adds further reliability to Tracesmart’s services, such as their identity checks service, AML, which is used for anti-money laundering purposes. Additionally, the employment of the UltraDNS service will benefit Tracesmart’s internal functions, as it means their corporate specialist staff will still have access to the various datasets needed for manual tracing and data cleansing in the event of the company’s core datacentre failing. From a customer standpoint¬ this will further benefit Tracesmart’s corporate clients as it means their projects would have little or no additional delay in turnaround.

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People Search Website Receives Traffic Surge

Following the first episode of the new series of ‘Who Do You Think You Are?’, Tracesmart, leading providers of online people search tools, experienced a significant surge in visitors to their site. It would appear the programme has inspired viewers to research their family tree, in which Tracesmart can play an important role.

Over 10,000 people searches are conducted daily on the Tracesmart website, which helps people to find relatives and friends.The site provides people tracing and research tools, such as their address search tool, which are driven by a multitude of databases which cover recent history. Whilst users cannot research historical data such as census records, which are a useful resource for genealogists, they do provide a link to some of the most powerful resources for family tree research – living relatives.

Many people in the UK have lost touch with family members or have distant relatives who may hold the key to unlocking their family history, and Tracesmart has long been used to aid amateur genealogists in their quest for knowledge. Providing access to information such as current and historic Electoral Roll records and Birth, Death and Marriage Indexes, Tracesmart can be utilised to locate relatives that could provide vital links to the past.

The BBC’s ‘Who Do you Think You Are?’ series has raised the profile of genealogy. The first episode of this new series aired on Wednesday 15th July at 9pm and featured Davina McCall, who traced her French and English roots. It was following this broadcast that the Tracesmart website received an influx of visitors. Owen Roberts, Communications Manager at Tracesmart, comments on the role the company has to play in family research,

“Living relatives can often provide gems of information about a family’s history but, unfortunately, family members can often lose touch with one another. It is at this point that the genealogist will turn to us to help them locate those relatives they have lost contact with.

In addition to our online search facilities, we also have an experienced team of researchers who can offer advice to those who have lost contact with a family member – my advice to anyone who is searching for a relative is get in touch with us!”

This series of ‘Who Do You Think You Are?’ continues for another 5 episodes, with the forthcoming episode featuring Radio 1’s Chris Moyles.

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Tracesmart application usage swells on Facebook

Tracesmart’s new Names Directory has seen a dramatic increase in users, predominantly within social network site Facebook where the directory is accessed via the “My Name application. The facility, which was launched in December, enables users to discover statistical and geographical information relating to their name. The database contains 1.5 billion names from the electoral roll 2000-2009 and the application is free to use within Facebook or via the Tracesmart website.

Tracesmart are extremely pleased with the response to their new online search tool, We have been very encouraged by the feedback from individuals who have used the Names Directory, says Owen Roberts, Communications Manager for Tracesmart. We believe a third of our consumer traffic is directly attributed to this new search function, it’s great that the application has become such a popular tool.

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The United Kingdom has a wide range of different and unusual names from all over the world, and these will inevitably appear on the lectoral roll. An increase in the popularity of genealogy has resulted in many new researchers getting familiarised with the diverse spelling of similar sounding names. Commenting on this, Sarah Lawrence – Tracesmart’s Customer Service Manager noted, “This new database seems to fascinate many people. It offers help for those trying to find relatives and friends as it can assist with the spelling of names essential to get the spelling right when conducting a people search“. Tracesmart’s Names Directory also lists alternative spellings, helping researchers with often difficult names.

However, the most common reason for using the Names Directory is to explore how popular an individual’s name is. The database ranks the names in order of popularity; it will also predict how many other people in the UK have the same name and display their possible location.

Tracesmart is currently developing additional systems that will improve the visitor experience, and increase the profile of family research to a wider audience.

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Electoral Register Is Updated With 1m Changes

Over the last six months Tracesmart, one of the UK’s leading providers of consumer data services, has made over 1,000,000 amendments to their Electoral Register 2009 data. Conducted over the period January ’09 to June ’09, the changes were made possible through the Rolling Register updates which the company receives on a monthly basis – ensuring Tracesmart holds the most accurate data available.

Both the full and edited Electoral Registers play a key role in the company’s Tracesmart Corporate suite of services. Edited Electoral Register data is utilised in the business’s data cleansing, existence check and debtor tracing systems. Whilst Tracesmart’s electronic identity verification service, AML, draws upon full Electoral Register data.

Tracesmart’s Electoral Register records were refreshed using monthly Rolling Register updates. The Rolling Register is a monthly update which provides individuals whose personal circumstances change during the electoral year – for example a home move or marriage – with the opportunity to re-register on the Electoral Register with their new details. Prior to the inception of the Rolling Register this was only possible once a year.

These updates allow Tracesmart to refresh their records on a monthly basis – ensuring their clients can access the most up-to-date consumer information available. It is essential that the company’s d a t a s e t s are constantly updated, as many of their services are relied upon for legal compliance. For example their AML service which facilitates electronic identity checks, helps Tracesmart clients to ensure they comply with UK anti-money laundering legislation, making it imperative that data provided is as current and accurate as possible.

Commenting on the company’s continued commitment to data quality, Paul Weathersby, Technical Director for Tracesmart, noted, “All of our services, whether for corporate or consumer use, draw upon the most recent data available. We conduct updates on an annual, monthly, weekly and even daily basis to ensure accuracy. In addition to regular updates, the company conducts its own data collation projects; some of which involve extensive digitisation of data held in hard copy format. This commitment to data quality and diversity allows for constant service augmentation and innovation, which in turn allows us to retain our market leading position.”

About Tracesmart: Tracesmart Ltd was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges f r o m SME to blue chip companies; all recipients of bespoke solutions, built around their specific needs.

Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.

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Cutting Edge Data Cleansing Company Expands Premises

Following the acquisition of the adjoining waterfront office accommodation in Cardiff Bay, Tracesmart – one of the UK’s leading suppliers of consumer data services – are transferring their tracing, customer service, sales and marketing teams to their new high-tech residence on completion of an extensive refurbishment project. The company has in-effect doubled their workforce over the past 18 months and the office expansion will more than adequately service their growth.

Counting the prominent and prestigious St David’s Hotel and Spa as a neighbour, Tracesmart’s waterside position is in one of the most sought after areas within Cardiff Bay’s newly developed and highly acclaimed business and recreation quarter. In-line with the original design of their headquarters, the ultra-modern theme continues; reflecting the company’s values and persona whilst providing a first-rate environment for their workforce.

Tracesmart Corporate, the company’s commercial division, has been the key driver in the organisation’s development, delivering a wide range of services from identity checks for anti-money laundering purposes, to mortality screening for fraud prevention. Bucking the current economic trend, Tracesmart is experiencing continued growth across all areas. Demand for their data cleansing and tracing services has grown dramatically as the need to trace people continues to increase.

To effectively serve their ever-growing client portfolio, Tracesmart continues to recruit specialist staff and the refurbishment project will afford much needed scope to accommodate their future staffing requirements. Whilst the extended offices have served the company well until now, the reconfiguration and restructuring will allow for space to be utilised much more ergonomically. This frees up a greater working area which can be used to house future employees.

Mike Trezise, Tracesmart’s Managing Director commented, “We believe this area of Cardiff is the perfect location for our company. When we were searching for new premises we had no need to look further than next door. The initial move allowed us to expand our team, and this redesign will allow us to expand even further. When completed, the refurbishment will solve our accommodation needs in line with projected future business and staffing requirements.”

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FoundLocally.com Media Inc Has Released A New MovingInCanada.com Web Site, Which Already Attracts Over 50,000 Unique Visitors A Month

The site has expanded and improved community information about hundreds of communities and thousands of neighbourhoods across Canada. Information is integrated with Google’s maps and relevant Realtor.ca MLS listings. The site also provides powerful search tools to find local realtors, builders, and movers, accessing the thousands of businesses and individuals that have added themselves to FoundLocally.com’s free directory, but keeping users close to MovingInCanada.com’s local real estate and community information.

movingincanada

“We wanted to make this site more relevant to the home-buying and moving experience. Over the past year MovingInCanada.com has more than doubled the number of communities and neighbourhoods covered, and the re-design makes all that information more accessible” says Mark Ruthenberg, the website’s General Manger. “Consumers are using the Internet not just to shop, but to decide with whom to do business. They are doing their ‘due diligence’ research online before calling a real person, and are much better informed consumers. MovingInCanada.com continues to evolve to help with that process.”

The new MovingInCanada.com has integrated data from sister site FoundLocally’s free listings business database. The site search integrates more than business descriptions and web links, but news, savings, jobs, and events like realtor open houses posted by those businesses. Before, this information was just a link to FoundLocally, but is now seamlessly built into MovingInCanada. Consumers can now search by business category and community/neighbourhood and compare descriptions and other features, even reviewing a business’s website, to help them make key buying decisions.

Builders, realtors, home stagers and movers can add themselves to their local free listings directory, and are included in both FoundLocally and Moving in Canada with a single listing.

The site has added coverage of the entire Greater Toronto Area (“GTA”), with new detailed information about neighbourhoods in Oakville & Burlington, Mississauga & Brampton, Etobicoke, North York, Toronto, Scarborough, the York Region, and Oshawa & Durham Region. We have also added more information about outlying areas and “bedroom communities” for fast-growing cities like Victoria, Vancouver, Calgary, Edmonton, and Sudbury. We have also added more information about resort communities in the Okanagan & Shuswaps areas of BC and the Canadian Rockies, popular with vacation home buyers as well as year-round residents and retirees.

We have also notice a significant portion of visitors are from outside Canada, looking to move to Canada, so MovingInCanada.com has added content relating to the immigration process.

About FoundLocally.com Media
FoundLocally.com Media Inc. is a Calgary-based company that creates community information portals, and provides web design and web marketing services. It also runs TransCanadaHighway.com (about travel along the world’s longest highway), and MovingInCanada.com (about real estate & relocations). The FoundLocally web sites are represented nationally by 24/7 RealMedia, the nation’s largest interactive ad agency.

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