Tag Archives: Search

Advertising, B2b, Internet, Online, Search, SEM, SEO, Web Marketing

Bigmouthmedia Has Responded To Google’s Decision To Open Up Its Adsense System To Third Party Networks By Stating That If Successful, The Move Will Change The Shape Of The Online Display Advertising Industry Forever

Under the terms of the policy change, advertising networks that have traditionally focused activity on big brand sites will now have access to Google’s extensive network of blogs, forums and websites. Opening up a potential new revenue stream for thousands of site operators worldwide, the move underlines the search giant’s determination to extend its reach beyond text advertising and into the world of display.

“This is an event that should make all intelligent publishers and advertisers think hard about their activities. Google is clearly determined to make a serious impact upon the display sector and if this move works, their dominance over online advertising will be extended,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Traditional ad buyers will face a new world if Google manage to make this work. They’ll be looking at an environment where site owners can block entire networks if they don’t perform or can block specific advertisers. Display will be less about big deals and negotiating with decision makers and will become much more like search marketing in terms of its scientific and performance led nature.”

Welcoming Google’s insistence that only networks that meet their privacy, speed and quality guidelines will be included in the expanded AdSense, bigmouthmedia believes that the move will require significant changes to the thought process behind a display campaign. Micro-management will become more important as individual publishers are given the opportunity to opt out of entire ad networks or ban ads from certain sites.

“This is a very interesting move which will work if the thousands of AdSense publishers out there support the move. If there’s enough demand from the AdSense publisher community then ad networks will certainly not want to pass on the opportunity,” said Andrew Girdwood, Bigmouthmedia’s Head of Search.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Via EPR Network
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B2b, B2C, Database, Online, Search, Searching, Services, Tracing

Identity Verification Experts Reach Half-Million GRO Mortality Records

Tracesmart, the data and fraud prevention specialists, this week reached a landmark half million mortality records received from the General Register Office (GRO) as part of the Disclosure of Death Registration Information (DDRI) scheme. The UK Death Registration Information (DRI) was first released in September 2008 and Tracesmart Corporate were the first organisation to be approved by the GRO to receive the weekly update of the DRI following rigorous examination. The DRI is only accessible for the purposes prescribed by law and is stored within Tracesmart’s secure data facility.

Identity Verification Experts Reach Half-Million GRO Mortality Records

The Home Office estimate that identity fraud costs the UK economy over £1.2 billion a year and the half million death records accumulated since the beginning of the scheme less than a year ago, supplemented by Tracesmart’s additional and vast database, will significantly help combat today’s ever increasing and resourceful fraudster. Mortality data is a key tool in the battle to beat identity fraud, especially its derivatives – impersonation of the deceased (IOD) and the lesser known concealment fraud.

Although both IOD and concealment fraud involve deceiving organisations into the belief that a deceased person is still alive and dishonestly claiming and receiving lines of credit and other beneficial services, the perpetrators differ greatly.

IOD fraud is often committed by professional fraudsters who utilise previous occupant’s mail or obituaries to assume an individual’s identity and obtain credit or benefits illegally. In contrast, concealment fraud is often committed by the deceased’s spouse or dependents, who deliberately neglect to notify the correct parties of the deceased’s passing in order to receive illicit funds.

Tracesmart is one of the UKs leading providers of identity fraud prevention tools, and its clients benefit significantly from the DDRI scheme as electronic identity checks and mortality screening searches are conducted utilising the weekly feed of the DRI. In addition to its identity verification facility, Tracesmart also provides a data cleansing service and an online resource to trace people for positive or negative intentions.

Highlighting the benefits of the DRI to Tracesmart and its clients, Mike Trezise, the company’s Managing Director commented, “Regularly updated mortality information has become crucial in our fight against fraud. Obviously, the more information we hold, better the chance we have of highlighting discrepancies within client databases and possible cases of fraud. The half million records of new mortality data received since the inception of the DDRI scheme is certainly a landmark and has already significantly helped Tracesmart, and our service users, expose fraudulent activity.”

Via EPR Network
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B2b, B2C, Database, Online, Search, Searching, Services, Tracing

Standards And Services Body Employ Tracesmart’s Proprietary Existence Checking Service

Origo, the eCommerce standards and services body for the UK financial services industry, has appointed Tracesmart Corporate as their exclusive service provider to deliver their new online facility – the Origo Data Matching Service (ODMS) on a 3 year contract. The bespoke data screening service allows financial providers to check their customer data against key sources of information, including records of deceased UK individuals and those no longer residing at a given address, which in turn helps them to manage payments in-force, reserves and identify fraudulent activity.

Tracesmart, the Cardiff based tracing, identity verification and data cleansing agency, is one of a small number of companies to receive a weekly update of the UK Death Registration Information f r o m the General Register Office (GRO), and this information, along with Tracesmart’s vast consumer database, drives the company’s proprietary service “Existence Alert” which distinctively fulfils Origo’s requirements for its new data matching service.

Paul Pettitt, Managing Director of Origo, commented on Tracesmart’s commission, “Origo is delighted to announce the launch of this service, which addresses fraud issues and delivers immediate bottom line benefits for providers. Origo is uniquely placed to identify collective requirements, following which we have procured a cost effective service to meet those requirements. We are looking forward to working with our chosen supplier, Tracesmart, to deliver immediate benefits to providers.”

The ODMS will assist providers in mitigating risks associated with annuity overpayment to the recently deceased, combat ‘Impersonation of the Deceased’ fraud and highlight ‘gone aways’ policyholders who have moved f r o m their last known address. Tracesmart currently provide similar services to numerous other financial institutions throughout the UK, including the vast majority of third party administrators within the pension sector.

Following exhaustive examination and assessment, Tracesmart emerged as the preferred data supplier for Origo’s new service and Mike Trezise, Tracesmart’s Managing Director, commented, “We are delighted to have secured such a significant account. Tracesmart’s ability to fully recognise Origo’s requirements is fundamental to our success. The provision of relevant data, accessed via an easy to use platform will significantly help Origo’s members to verify customer residency and flag gone aways, in addition to mortality screening their databases. We look forward to working with Origo and their associates, to deliver the best possible service.”

Rick Williams, Actuarial and Technical Support Manager of Friends Provident, one of Origo’s original members and sponsors, added, “ODMS will allow Friends Provident to keep in touch with its customers in a simple and non-intrusive manner, without the bureaucracy that annuity providers have traditionally used. Using better technology to reduce costs, whilst not losing sight of our customers, is what we are all about. As the first company to use ODMS we have been fully involved in the development of this service and are looking forward to our relationship with both Tracesmart and Origo.”

About Tracesmart
Established in 1999, Tracesmart Ltd is a leading provider of consumer intelligence services. It specialises in the provision of both online tracing and identity verification. Prominent in the pensions, legal, financial and retail sectors, their fraud prevention and anti-money laundering solutions are employed by a growing legion of businesses ranging f r o m SME to FTSE 100 companies.

The company’s management has recently embarked on a rapid growth strategy, recently doubling, staff numbers and office accommodation at its Cardiff Bay headquarters in addition to opening its City of London office to satisfy existing and anticipated future demands for its products and services.

Mike Trezise
Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience, his unrivalled knowledge provides the company with a distinct competitive advantage.

About Origo
Origo was launched by 16 of the UK’s leading life assurance companies in June 1989 to facilitate the development of electronic trading between principals and agents for Life, Pensions and Collective Investment business. In February 2006, the scope of Origo’s activity was extended to include mortgage business.

Origo’s main purpose is to address cost and efficiency issues for the UK Life, Pensions, Investment and Mortgage sectors by delivering common eCommerce services and standards. Origo drives the adoption of eBusiness by creating a standards-based, competitive and secure trading environment in which industry goals are being met.

Via EPR Network
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B2b, B2C, Database, Online, Search, Searching, Services

Enterprise Level CRM Data Cleansing By Acquirelists

Bad data within your CRM system can drastically reduce the effectiveness of your sales, service, and marketing organizations. Duplicate companies and contacts, incorrect addresses, and incomplete information results in a CRM system that 1) is underutilized by your employees, 2) creates conflict within your sales organization, and 3) is a wasted investment. Acquirelists CRM data cleansing services ensure that data within ERP or CRM silos, Data Marts or Legacy Systems is accurate and complete across the enterprise. Enhance the value of your data by intelligently enriching it with data from trusted sources.

Commenting, Acquirelists Marketing Manager George Goss said “Acquirelists new CRM data services are already widely used by all the industries; we are now bringing CRM data solutions to all types of business to business sales companies. Whether they require CRM data enrichment, CRM data cleansing, CRM data appending or market intelligence, Acquirelists have a commitment to ensuring the ongoing success of its partners.”

Enhance the Value of Marketing Data through Acquirelists CRM Data Enrichment Service

1) Append Contact Name, Title,Email, SIC Code, DUNS Number, Revenue, Phone & Fax Number etc or other internal or external information to your data
2) De-dup your data and merge duplicate records based on clearly defined business rules
3) Remove garbage data to reduce time wasted by your staff
4) Standardize and clean up addresses, phone numbers, and other existing data
5) Add new emails, phone numbers, and titles to your contact database
6) Add detailed company data such as assets, revenues, employees, and addresses
7) Identify parent-subsidiary relationships

Acquirelists CRM data cleansing services extract, deduplicate, standardize, analyze, validate and enrich data. The result of these services is a CRM system that is well organized with accurate information to be leveraged by your sales and marketing organizations. Our cleansing approach is driven by our experience in business rules management and in data governance compliancy.

• Remove any Existing Duplicates
• Match Phonetic, Miskeyed, Abbreviated Data
• Prevent the Addition of Duplicate Records
• Automatically Case Names & Addresses
• Relocate Data Elements to Correct Fields
• On Demand Cleansing, Real-Time or Batch
• Merge / Purge, Intelligent Lookup
• Data Enrichment

Company:

Acquirelists offers a range of email services to help Sales & Marketing Execs drive lead generation and build sales pipelines. AcquireLists is a leading provider of quality Business to Business and Information Technology mailing, email and telemarketing lists. Led by seasoned B2B lead generation experts, AcquireLists enables marketers to deliver higher quality and quantity of leads to sales teams We specializes in providing business and consumer mailing lists that are privacy-compliant, accurate and affordable. Our continuously updated email/direct mail lists allow you to target your market, grow your sales and increase your profits.

Via EPR Network
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Advertising, B2b, eCommerce, Events, Internet, Search, Services, Web 2.0, Web Directories, Web Marketing, Wikis

Bizwiki.com – Change The Way Local Search Works By Enabling Its Users To Build Up The Most Detailed And Up-To-Date Index Of Business In The United States

A new website called Bizwiki.com has launched across the USA today, promising to change the way local search works by enabling its users to build up the most detailed and up-to-date index of business in the United States.

Bizwiki.com

In a break with traditional Yellow Pages websites, Bizwiki invites business owners and representatives to get involved in adding and improving their records with everything from contact details to prices and opening hours, completely free of charge.

“We put up an early Alpha-version of Bizwiki.com to test it on the web in December 2008, and already traffic levels have grown to several hundred thousand users per month!,” said Bizwiki co-founder Matt Aird. “There is definitely a strong demand for the sort of information a Web 2.0 business site can deliver, and the increasing amount of users on the site provides a compelling motivation for businesses to get involved in adding and editing their listings.”

“Today’s launch is officially a fully-functional beta, but we already have several hundred thousand pages on the site, with more being added each day. We’ve tried to take ideas and concepts from some of the most successful user-created websites in the world, such as Wikipedia and the Open Directory Project, and improve them to where the ‘anyone can edit’ principles of a wiki can be used in a business-environment. The biggest single difference is probably that our site is built in a consistently structured format, allowing us to rapidly scale-up the amount of information and also give our users an easy way to search the site.”

The Bizwiki difference:

• It’s free – Unlike many established publishers that charge for inclusion, Bizwiki is free to search, free to edit and free for companies to list on.
• It’s editable – The ‘anyone-can-edit’ approach is a challenge to frequently the out of date records of conventional printed Business Directories.
• It’s a wiki – The wiki approach allows far more depth of information about each business to be compiled than anything conventionally available.
• It’s structured – Bizwiki is built using structured data, allowing reusability of information, bulk updates from chambers of commerce or webspiders, and an easy search experience for users.

Bizwiki was built by industry-veterans with years of business directory and meta-search experience behind them, including Keith Hinde, Matt Aird, Craig Sefton and Arthur Jenkins who between them have helped develop directory and search products for Infospace, local directory publisher Thomson Directories, TradePage and Webcrawler.

To try the new Bizwiki site, or even add and edit a business record, visit http://www.bizwiki.com.

Via EPR Network
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Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

Bigmouthmedia Welcomes The New Search Partnership Between Yahoo And Microsoft’s Bing Search Engine, Stating That The New Arrangement Could Rejuvenate Competition In A Market Currently Dominated By Google

Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under Microsoft’s nascent Bing brand. While estimates of the global market share the partnership will hold vary from 12% to 30%, Europe’s largest independent digital marketing agency believes that the news will have a positive impact upon the industry.

“It’s been 18 months since the rumour mill first started touting the possibility of a deal involving Yahoo and Microsoft, and the industry as a whole will be delighted to see what’s become the search business’ longest-running soap opera finally approaching a conclusion. The devil will be in the detail, but given the alarming dominance that Google has held over the market for so long, the prospect of a serious challenge to their position is good news for everyone,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Although the impact in the UK will be minimal, with the combined entity still only accounting for a market share of around 5%, competition in any market is good for consumers. If the partnership succeeds in growing their market share still further, the renewed challenge could force Google to become more competitive.”

With the precise details of the agreement still a closely guarded secret, the news that Yahoo has finally succumbed to Microsoft’s advances has spawned widespread speculation over the deal’s possible ramifications. While the prospect of a serious competitor to Google’s Adwords system is being touted as a move that could help push PPC advertising prices downwards, other commentators have suggested that the deal could force the search giant to reconsider its policy against paying commission to partner agencies.

“There are still more questions than there are answers about this deal, but If Yahoo’s paid search ads are powered by Bing then we will have another credible search engine to consider for paid search budgets. That may result in some instability as bid management platforms adapt to cope with the new landscape, but it will help keep cost-per-click prices down,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“But if Bing is only going to supply Yahoo with organic results then it still means Yahoo is out of the search game. They’ll not be developing their search engine, are unlikely to return to it and will in essence become an ad management platform – the long term effects of which remain to be seen.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.

Via EPR Network
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B2b, B2C, Database, Online, Search, Searching, Services, Tracing, Traffic

Consumer Data Specialists Tracesmart Partners With NeuStar To Employ Their UltraDNS Service

Utilizing UltraDNS will greatly improve connection reliability from their Tracesmart Corporate and consumer services to their datacentres. The move forms part of the company’s disaster recovery program and their continued commitment to service quality and dependability.

Well regarded worldwide, NeuStar currently works with the likes of Tesco, SalesForce, Forbes, Oracle and My Space. With a reputation for technical superiority and service reliability, NeuStar’s UltraDNS service was the ideal choice for Tracesmart as it employs an external domain name system spanning continents and housed in 6 data centres, ensuring continuous availability and speed. Using UltraDNS, Tracesmart will now be able to interchange between their datacentres much faster – a benefit that is of great importance for disaster recovery planning.

As part of the company’s larger business continuity plan, the UltraDNS implementation means that in the highly unlikely event that Tracesmart’s core data centre fails due to a natural or human-induced disaster, the company can quickly switch to their backup datacentre. Discussing how their new approach will negate the impact of external physical catastrophes, Tracesmart’s Technical Director, Paul Weathersby, commented,

“The new UltraDNS service will enable us to have a standby response to any possible disaster that impacts upon our primary datacentre. The new service will divert service traffic to our reserve datacentre; which means our consumer and business clients should experience as little service degradation as possible.”

The new implementation also adds further reliability to Tracesmart’s services, such as their identity checks service, AML, which is used for anti-money laundering purposes. Additionally, the employment of the UltraDNS service will benefit Tracesmart’s internal functions, as it means their corporate specialist staff will still have access to the various datasets needed for manual tracing and data cleansing in the event of the company’s core datacentre failing. From a customer standpoint¬ this will further benefit Tracesmart’s corporate clients as it means their projects would have little or no additional delay in turnaround.

Via EPR Network
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B2C, Database, Online, Search, Searching, Services, Tracing, Traffic

People Search Website Receives Traffic Surge

Following the first episode of the new series of ‘Who Do You Think You Are?’, Tracesmart, leading providers of online people search tools, experienced a significant surge in visitors to their site. It would appear the programme has inspired viewers to research their family tree, in which Tracesmart can play an important role.

Over 10,000 people searches are conducted daily on the Tracesmart website, which helps people to find relatives and friends.The site provides people tracing and research tools, such as their address search tool, which are driven by a multitude of databases which cover recent history. Whilst users cannot research historical data such as census records, which are a useful resource for genealogists, they do provide a link to some of the most powerful resources for family tree research – living relatives.

Many people in the UK have lost touch with family members or have distant relatives who may hold the key to unlocking their family history, and Tracesmart has long been used to aid amateur genealogists in their quest for knowledge. Providing access to information such as current and historic Electoral Roll records and Birth, Death and Marriage Indexes, Tracesmart can be utilised to locate relatives that could provide vital links to the past.

The BBC’s ‘Who Do you Think You Are?’ series has raised the profile of genealogy. The first episode of this new series aired on Wednesday 15th July at 9pm and featured Davina McCall, who traced her French and English roots. It was following this broadcast that the Tracesmart website received an influx of visitors. Owen Roberts, Communications Manager at Tracesmart, comments on the role the company has to play in family research,

“Living relatives can often provide gems of information about a family’s history but, unfortunately, family members can often lose touch with one another. It is at this point that the genealogist will turn to us to help them locate those relatives they have lost contact with.

In addition to our online search facilities, we also have an experienced team of researchers who can offer advice to those who have lost contact with a family member – my advice to anyone who is searching for a relative is get in touch with us!”

This series of ‘Who Do You Think You Are?’ continues for another 5 episodes, with the forthcoming episode featuring Radio 1’s Chris Moyles.

Via EPR Network
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B2C, Database, Online, Search, Searching, Services, Tracing

Tracesmart application usage swells on Facebook

Tracesmart’s new Names Directory has seen a dramatic increase in users, predominantly within social network site Facebook where the directory is accessed via the “My Name application. The facility, which was launched in December, enables users to discover statistical and geographical information relating to their name. The database contains 1.5 billion names from the electoral roll 2000-2009 and the application is free to use within Facebook or via the Tracesmart website.

Tracesmart are extremely pleased with the response to their new online search tool, We have been very encouraged by the feedback from individuals who have used the Names Directory, says Owen Roberts, Communications Manager for Tracesmart. We believe a third of our consumer traffic is directly attributed to this new search function, it’s great that the application has become such a popular tool.

tracesmart

The United Kingdom has a wide range of different and unusual names from all over the world, and these will inevitably appear on the lectoral roll. An increase in the popularity of genealogy has resulted in many new researchers getting familiarised with the diverse spelling of similar sounding names. Commenting on this, Sarah Lawrence – Tracesmart’s Customer Service Manager noted, “This new database seems to fascinate many people. It offers help for those trying to find relatives and friends as it can assist with the spelling of names essential to get the spelling right when conducting a people search“. Tracesmart’s Names Directory also lists alternative spellings, helping researchers with often difficult names.

However, the most common reason for using the Names Directory is to explore how popular an individual’s name is. The database ranks the names in order of popularity; it will also predict how many other people in the UK have the same name and display their possible location.

Tracesmart is currently developing additional systems that will improve the visitor experience, and increase the profile of family research to a wider audience.

Via EPR Network
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B2C, Database, Online, Search, Searching, Services, Tracing

Electoral Register Is Updated With 1m Changes

Over the last six months Tracesmart, one of the UK’s leading providers of consumer data services, has made over 1,000,000 amendments to their Electoral Register 2009 data. Conducted over the period January ’09 to June ’09, the changes were made possible through the Rolling Register updates which the company receives on a monthly basis – ensuring Tracesmart holds the most accurate data available.

Both the full and edited Electoral Registers play a key role in the company’s Tracesmart Corporate suite of services. Edited Electoral Register data is utilised in the business’s data cleansing, existence check and debtor tracing systems. Whilst Tracesmart’s electronic identity verification service, AML, draws upon full Electoral Register data.

Tracesmart’s Electoral Register records were refreshed using monthly Rolling Register updates. The Rolling Register is a monthly update which provides individuals whose personal circumstances change during the electoral year – for example a home move or marriage – with the opportunity to re-register on the Electoral Register with their new details. Prior to the inception of the Rolling Register this was only possible once a year.

These updates allow Tracesmart to refresh their records on a monthly basis – ensuring their clients can access the most up-to-date consumer information available. It is essential that the company’s d a t a s e t s are constantly updated, as many of their services are relied upon for legal compliance. For example their AML service which facilitates electronic identity checks, helps Tracesmart clients to ensure they comply with UK anti-money laundering legislation, making it imperative that data provided is as current and accurate as possible.

Commenting on the company’s continued commitment to data quality, Paul Weathersby, Technical Director for Tracesmart, noted, “All of our services, whether for corporate or consumer use, draw upon the most recent data available. We conduct updates on an annual, monthly, weekly and even daily basis to ensure accuracy. In addition to regular updates, the company conducts its own data collation projects; some of which involve extensive digitisation of data held in hard copy format. This commitment to data quality and diversity allows for constant service augmentation and innovation, which in turn allows us to retain our market leading position.”

About Tracesmart: Tracesmart Ltd was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges f r o m SME to blue chip companies; all recipients of bespoke solutions, built around their specific needs.

Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.

Via EPR Network
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Advertising, B2b, Internet, Links, Online, Search, Services, Web, Web Directories, Web Marketing

Losca.com – Delivers Local Businesses To Your Screen

LosCa, Inc. launches its premier business search engine Losca.com. This new search is devoted to local business owners and its customers. The key here is “local” not hundreds of miles away.

While all the other search engines give a broad list of business from all over a given area LosCa.com searches and returns results of local businesses near you not across the nation, adding that neighborhood shopping feel . As a business owner Losca.com allows business owners to create easily accessible profiles. A Business can upload coupons, pictures and videos in an instant, post business information such as store hours and special events as well as advertise to an ever-growing market in real time. Users can create their own accounts to write reviews, message friends and browse local discounts.

LosCa.com also allows users to check local weather, play fun online games and read awesome blogs.

Via EPR Network
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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

Innovative Lifetime Membership Pricing Strategy to Online Daters By Lovetropolis.com

Lovetropolis.com, the groundbreaking internet dating site, is once again offering innovation to online singles looking to meet and find love with the launch of Lifetime Membership pricing. Starting today, millions of singles interested in dating online won’t have to stretch their budgets to do so. Singles joining Lovetropolis.com will pay only a one-time profile approval fee. Besides this nominal amount, which is less than the cost of going to the movies, members will pay absolutely nothing for the lifetime membership to Lovetropolis.com. “With the new Lifetime Membership offer, we are letting people connect with one another much more affordably,” said Michael Lombard, CEO of Lovetropolis.com. “With our Lifetime Membership pricing, we intend to change the scene of internet dating. We have eliminated the monthly recurring fees by giving members who take advantage of the offer lifetime access to the entire Lovetropolis.com network.”

lovetropolis

With Lovetropolis.com’s new pricing strategy, millions more singles will actually be able to afford to find love online and enjoy the inventive blend of technology that can only be found on Lovetropolis.com. After members have paid the one-time profile approval fee of less than twenty dollars, they will pay nothing again…ever.

“Imagine what Lifetime Membership pricing will do for average singles who are trying to balance their budgets and enjoy a productive social life,” said Michael Lombard. “They are thinking that the prices charged by sites like eHarmony and Match.com are cost-prohibitive; and suddenly they receive an affordable offer from Lovetropolis.com that guarantees them a lifetime of cutting edge dating services for less than the cost of one date. It will make online dating accessible to so many more singles and will revolutionize the industry.”

Current members simply upgrade to the Lifetime Membership from their Lovetropolis.com online account at http://www.lovetropolis.com/. And singles new to Lovetropolis.com can subscribe as lifetime members by visiting the site’s home page. According to Shandale Tucker, another operations executive at Lovetropolis.com, the Lifetime Membership pricing limited time offer is available worldwide beginning today.

For more information, visit http://www.lovetropolis.com/, email Shandale Tucker, Executive Vice President of Operations, at s.tucker@lovetropolis.com, or call The Lombard Company, Inc. at 800-760-6011.

About Lovetropolis.com
Lovetropolis.com, love’s premier hot spot, is a new, upscale dating agency designed to make certain that members enjoy a VIP experience in a dynamic, well-appointed environment. Lovetropolis.com caters to singles who are savvy and embrace the idea that everyone deserves to find love.

Lovetropolis.com is one of the major online dating sites, according to Online Dating Magazine and is “The Next Great Dating Service ” according to ALoveLinksPlus.Lovetropolis.com modernizes the online dating experience by providing a fusion of exceptional features that assist members in making a lasting match. Lovetropolis.com already has members from 23 countries worldwide.

The energy and atmosphere of Lovetropolis.com is vibrant and unrivaled, setting an ideal mood for matchmaking and social connectivity. Singles subscribing to Lovetropolis.com will enjoy their leisure social time, affordably fulfill their recreational and romantic needs, and appreciate the indulgent customer service afforded them each time they log in. See why we are the premier online dating site at http://www.lovetropolis.com.

Via EPR Network
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Cutting Edge Data Cleansing Company Expands Premises

Following the acquisition of the adjoining waterfront office accommodation in Cardiff Bay, Tracesmart – one of the UK’s leading suppliers of consumer data services – are transferring their tracing, customer service, sales and marketing teams to their new high-tech residence on completion of an extensive refurbishment project. The company has in-effect doubled their workforce over the past 18 months and the office expansion will more than adequately service their growth.

Counting the prominent and prestigious St David’s Hotel and Spa as a neighbour, Tracesmart’s waterside position is in one of the most sought after areas within Cardiff Bay’s newly developed and highly acclaimed business and recreation quarter. In-line with the original design of their headquarters, the ultra-modern theme continues; reflecting the company’s values and persona whilst providing a first-rate environment for their workforce.

Tracesmart Corporate, the company’s commercial division, has been the key driver in the organisation’s development, delivering a wide range of services from identity checks for anti-money laundering purposes, to mortality screening for fraud prevention. Bucking the current economic trend, Tracesmart is experiencing continued growth across all areas. Demand for their data cleansing and tracing services has grown dramatically as the need to trace people continues to increase.

To effectively serve their ever-growing client portfolio, Tracesmart continues to recruit specialist staff and the refurbishment project will afford much needed scope to accommodate their future staffing requirements. Whilst the extended offices have served the company well until now, the reconfiguration and restructuring will allow for space to be utilised much more ergonomically. This frees up a greater working area which can be used to house future employees.

Mike Trezise, Tracesmart’s Managing Director commented, “We believe this area of Cardiff is the perfect location for our company. When we were searching for new premises we had no need to look further than next door. The initial move allowed us to expand our team, and this redesign will allow us to expand even further. When completed, the refurbishment will solve our accommodation needs in line with projected future business and staffing requirements.”

Via EPR Network
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Events, Internet, Search, Searching, SEM, SEO, Web 2.0, Web Marketing

Bigmouthmedia Has Welcomed The Launch Of Microsoft’s Bing Search Engine For Introducing Renewed Competitive Impetus And Consumer Choice To A Marketplace Currently Dominated By Google

bing

Europe’s largest independent digital marketing agency praised the new service, due to be unveiled on the back of a reported $100million promotional campaign, as a potentially crucial landmark in the online search sector’s development. Citing Microsoft’s pan-European approach and collaboration with key agencies in advance of the launch, bigmouthmedia believes that Bing  could add a refreshing new dynamic to the industry.

“Competition is always welcome. It has been some time since the search industry had a realistic alternative to Google, and if Microsoft’s new engine can provide that then it will be of obvious benefit to both digital marketers and consumers alike,” said bigmouthmedia CEO Steve Leach.

“Only time will tell how successful Bing will be, but if Microsoft can show the average household searcher that there really is an alternative, then this could be a pivotal moment in our industry’s evolution.”

Praising Microsoft for its willingness to work closely with key SEO agencies in advance of the launch, bigmouthmedia expects the Redmond giant to get a number of things right. While services such as Yahoo do not treat large parts of Europe as distinct territories, Bing is expected to see its European launch followed by the introduction of a range of country-specific services. Similarly, it is expected that we will also see Bing evangelists active in Europe and not just the US.

Bigmouthmedia’s initial assessment of the new service is that in its initial incarnation Bing will do enough to generate coverage and interest but be familiar enough not to scare users away. Microsoft also clearly understands the importance of searcher confidence in relation to the perception of good search results.

“While the search sector is excited by the prospect of a new service, only time will tell if Bing is to have a permanent impact. The industry has seen numerous new engines launched over the years – including several by Microsoft – and it’s fair to say they haven’t been hugely successful,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“There are some tough questions that Microsoft has to answer. Just how are they going to get average household searchers to try Bing for the first time, and how long will the company be willing to support their current Bing strategy if progress is slow? Until we know the answers, the jury will still be out on this one.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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eCommerce, Internet, Online, Search, Searching, Shopping, Web 2.0

New Research By bigmouthmedia Reveals Changes In Search Behaviour As Users Abandon Brand Name Searches In Favour Of A More Sophisticated Approach To Searching For Goods And Services Online

Despite online shoppers using the search box to access brand sites and browsers like Firefox and Chrome offering a single bar for both navigation and search, navigational keyword usage in Europe is down this year. Conducted by bigmouthmedia’s international offices in Germany, Italy, Spain, UK, France and the Nordics region, the research simultaneously reveals a growing tendency amongst users to employ increasingly complex search terms when looking for information online.

According to the survey, the steady increase in numbers of consumers using the web for entertainment has seen the percentage of keywords accounted for by navigational search fall, while the vast majority of European consumers now use two and three word search phrases to deliver more targeted results when surfing.

“Over the past few years consumers have become far more savvy about search, and as the recession drives people to hunt for the very best available deals, we’re seeing them adopt a sophisticated approach with the majority now employing more complicated phrases to find their way around the web,” said Andrew Girdwood, Head of Search at bigmouthmedia.

The research demonstrates a range of differing approaches from country to country. Web users in Italy, Great Britain and Germany were found to demonstrate the most complex search behaviour, topping the table for four-word phrases, while almost a quarter of consumers in France and Spain still rely on a single keyword when tracking down information, goods and services on the internet.

Girdwood added: “Clearly, the way that users approach the search landscape is changing. As consumers continue to become more comfortable with the technology and the sheer volume of online information proliferates it will be interesting to see how this trend develops over the next few years and how it may force many big brand companies to reassess their digital marketing strategies.” 

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news along with a series of bigmouthmedia tools to ensure clients are fully informed and aware of all industry developments.

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Events, Internet, Links, Online, Search, Services, Social Networking, Web, Web Directories, Web Marketing

Cali Find It Has Just Launched A New Site That Aims To Be A Valuable Resource To The Local Businesses And Communities Of California

Cali Find It has launched a dynamic website that serves as a comprehensive local business directory, social networking platform and guide to local events and attractions in Los Angeles County. The site, www.CaliFindIt.com, offers advertisers a unique and cost effective solution to their marketing needs.

califindit.com

Business owners who become advertising partners are given a plethora of valuable business tools as well as exclusive positioning within the directory. The business directory showcases only sixteen businesses within any given category, offering these businesses increased exposure. A talented graphics team beautifully designs the ads and businesses have the option of uploading coupons and linking directly to their own website if they have one. Cali Find It offers various advertising co-ops that allows small business owners to compete with big budget businesses in radio, TV and newspaper campaigns.

There are also numerous business tools offered to advertisers including promotional giveaways, a free customizable website for businesses who do not have any online presence, and many more tools that offer advertisers an immediate return on investment. Additionally, Cali Find It can produce video commercials for members and distribute those commercials throughout the Internet. Cali Find It is also creating a customizable CRM system for members as well as a sales training platform; both systems are scheduled to be released in December 2009.

About Cali Find It:
Cali Find It is part of a larger network of over 200 sites worldwide and is a sister site to www.MyCityToronto.com.

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B2C, E-mail, Internet, Online, Search, Searching, Services, Tracing

Online People Search Company Sending Out the Right Message

Tracesmart private customers will receive a new look newsletter from the online people search website this month, as a result of a revamped email marketing campaign. The online tracing facility has enjoyed continued growth since the website launched in 2004, with approximately 10,000 trace and address search requests performed every day.

The company has helped to reunite thousands of families and friends, many of whom may not have had contact for several decades; a large proportion are found instantly through a simple electoral roll search. Tracesmart has simplified the tracing process, taking the hassle away from family researching, which can quite often be daunting for new users.

“The customer service team here at Tracesmart assist visitors with different enquires ranging from an in-depth trace to a straightforward postcode search,” Sarah Lawrence, Tracesmart’s Customer Service Manager explained. “We hope this new look newsletter will stimulate many customers who may have abandoned their people search, to come back and try again, after all, our database is updated every day.”

The new look email, which will be distributed to all subscribers, includes news stories and tracing tips to help individuals conduct a successful people search. The ever changing facets of marketing practices have seen a shift in the way companies communicate with their customers. Tracesmart has implemented many of the industry standards with the aim of attracting new visitors and increasing the popularity of family tracing.

Tracesmart historically corresponded with customers both through the post and via email, but are reducing the use of surface mail wherever possible. The people search specialists are eager to meet green guidelines and reduce their carbon footprint in line with government targets. “Tracesmart are working closely with ‘E-shot’, an email marketing company, ensuring correct procedures are implemented and employed,’ commented Owen Roberts, Tracesmart’s Communications Manager. “They have over ten years e-marketing experience, and we are confident that Tracesmart will benefit enormously from this new campaign.”

    About Tracesmart

  • Sarah Lawrence boasts over 17 years experience in the field of customer services and satisfaction. In her role at Tracesmart Consumer she ensures the smooth day to day running of the customer services team.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises public awareness of the company through various media driven PR campaigns.
  • Tracesmart Ltd – Since the launch of its website in 2004, Tracesmart Ltd has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
B2b, Database, Internet, Online, Search, Searching, Security, Services, Tracing

Tracesmart now associate member of the BBA

Cardiff based Tracesmart, leading supplier of asset reunification and identity verification services, has announced it is now a professional associate member of the British Bankers’ Association (BBA). Tracesmart has joined the BBA to gain a deeper insight into the financial sector and share its expert knowledge with the banking community.

Tracesmart currently supplies a wide range of services to the financial sector which are used for a variety of purposes – from specialist tracing and data cleansing services which drive asset reunification campaigns, to electronic identity checks which are used in anti-money laundering and know your customer exercises. Becoming a professional associate member of the BBA will ensure Tracesmart is fully aware of challenges the industry faces and allow the company to share its extensive specialist knowledge. Mike Trezise, Managing Director at Tracesmart, highlighted the company’s long tradition of working with professional organisations,

“We are already members of, and work with, numerous professional bodies to the benefit of both parties – we now hope that in working with the BBA we can continue this practice and expand our knowledge of the banking industry. A better understanding of the sector inevitably allows us to further tailor our service offerings and can only lead to better service provision for our clients.”

In addition to information sharing, the company aims to raise the awareness of the Tracesmart brand in the banking community – the BBA has members all over the globe and its member banks together form the biggest international banking centre on the planet. On welcoming Tracesmart as a professional associate member, Jason Cole, Commercial Director of the BBA, noted the diverse array of companies that support the BBA,

“The BBA is the leading UK banking and financial services trade association and acts on behalf of over 200 members from 60 different countries. We are pleased to welcome Tracesmart as a professional associate member of the BBA. This membership consists of a variety of firms including companies from the legal, accounting, consultancy and technology sectors. All have one thing in common – a desire to participate and share information amongst their peers from the banking community.”

About Tracesmart

Tracesmart Limited was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and people tracing tools to a wide variety of industries. The company’s client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.

About BBA

The BBA is the leading association for the UK banking and financial services sector, speaking for 223 banking members from 60 countries on the full range of UK or international banking issues and engaging with 37 associated professional firms.

About Mike Trezise

Mike Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.

About Jason Cole

Jason Cole is the Commercial Director for the BBA and is responsible for the management of BBA’s commercial services, including marketing, publications, qualifications & training, venue hire and developing and running over 100 conference and seminar programmes annually.

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Internet, Online, Search, Searching, Services, Tracing, Web

Popular ITV chat show uses one of Tracesmart’s many success stories as a feature on their Xmas show

Once again Tracesmart has helped to reunite a brother and sister. They were, until now, apart for more than forty years and the story is made even more special as ITV picked up on the successful trace, and helped organise a special surprise reunion for The Alan Titchmarsh Christmas Show. Tracesmart are a formidable force in the people search arena and have assisted numerous media channels with heart warming reunion stories similar to this. The show is to be broadcast at 6.30pm on Sunday 21st December.

Originally, Dave Bower from Australia contacted Tracesmart asking for help to find his sister, who was sadly separated from the rest of the family nearly forty years ago. Linda, his sister was found to be living in Eastbourne, which meant that Dave and his wife and sons had a very long way to travel. The reunion was made possible by ITV who were themselves looking for families to reunite and surprise for The Alan Titchmarsh Christmas special.

Tracesmart has helped thousands of families to find relatives and assisted the public in their people searches. Visitors to the website can search people using the current 2009 electoral roll. Many of those who subscribe to the website will be looking to find relatives who they may not have seen for a decade or more. A simple address search can sometimes result in a match being found instantly, other searches may take a little longer, for instance, if the subject has moved out of the area or has changed name. Tracesmart has a dedicated customer service team and an online instant messenger support, which is free to use, both helping to make the search to find relatives less stressful.

Louise Hewlett, who assisted with the surprise reunion said, “We were delighted that ITV wanted to help reunite one of our success stories. Without their help the reunion between the siblings may have taken a lot longer, when considering the cost of flying and the distance between them.”

A great deal of interest has arisen from various stories that Tracesmart has helped orchestrate, and this has further raised public awareness of how easy it is to perform a people search and ultimately find relatives or friends. Owen Roberts, Tracesmart’s Communications Manager was keen to comment on the good publicity, “The main purpose behind the campaign is to help people find relatives and share their story with different media agencies. This has resulted in many more people finding the special person in their life, and possibly being able to spend their first Christmas together in many years.”

Contact Details:

  • Louise Hewlett is the driving force in Tracesmart’s Missing Person’s campaign and has been tracing people for over 2 years. Louise has previously appeared on BBC 1’s Missing Live programme to discuss tracing and one of her previous successful reunions.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
  • Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people
Advertising, B2b, B2C, Online, Search, Searching, Web Marketing

tyBit’s First Payout to Affiliate Partners

Eleven months ago, tyBit Unified Search (www.tyBit.com) hit the Internet running and after coming out of Beta in September, tyBit is already one of the fastest-growing search engines on the Web. Registering over 60 million searches in September and 70 million searches in October, tyBit’s growth is setting a blistering pace. The tyBit business model trumpets transparency and no click-fraud and it is proving itself as a state of the art ad network. tyBit has more than 45,000 advertisers in its extended network. tyBit delivers fast, relevant search results to its users and pays its affiliate partners the most robust revenue share in the industry. Today, tyBit announced that it is sending thousands of dollars in commission checks to its partners.

Clarence Briggs, CEO of tyBit, said, “We have hundreds of AdVARs and affiliates who will receive their first payouts this month. While in Beta, hundreds of early-adopter entrepreneurs joined us in our effort to provide relevant search that is click-fraud free. We are pleased to issue cash distributions to folks like Arjaree Sutton, who received a check for $434.65 after one month.” Briggs also indicated that tyBit advertisers benefit because the pay-per-click (PPC) and Global Keyword Registry (GKR) rates are very inexpensive with transparent reports and zero click-fraud.

The grass roots movement to revolutionize the way people search started years ago when Briggs, also CEO of Web hosting and domain registration company Advanced Internet Technologies (www.AIT.com) , became frustrated with his treatment as an advertiser with other search engines. He decided to build a search engine of his own, and the movement has caught on. “The fact that we are making thousands of dollars in cash distributions to AdVARs and affiliates only 60 days out of Beta, and in the current economic climate, says a lot about tyBit and our acceptance in the marketplace,” stated Briggs. With over 45,000 advertisers in tyBit’s advertising module and a large number of third-party advertisers, tyBit’s growing number of AdVARs and partners will earn even more from their competitive revenue share. In fact, tyBit encourages its affiliates and AdVARs to contact advertisers directly and offer to manage their ad campaigns inside of tyBit. Partners and AdVARs receive up to 40 percent of any advertising revenue they generate. tyBit does not compete with its partners. It allows them to private-label the engine. “ISPs, carriers and traditional media are waiting in line to get their own search engine,” said Briggs.

Kenn Rivers is a successful AIT reseller located in Tacoma, Washington. He decided to expand his businesses and become a tyBit AdVAR and affiliate. River’s first commission check from tyBit will be $521.54. He also earns considerable revenue managing ad campaigns for his clients in tyBit. Rivers teamed with AIT as the corporate advisor of WACommerce (www.wacommerce.org) a new government procurement portal, with tyBit embedded, that is designed with the small-business owner in mind. “Our company’s focus is on helping small business clients increase their bottom line and save money,”said Rivers. “Through WAsearch.us, a tyBit affiliate site, and as a tyBit ad manager, I’m excited to provide my clients a way to get actual 100 percent click-fraud free advertising, and they love it! I haven’t seen any other advertising program offer this. It’s great.”

Dennis Espindola, owner of GlobalKeywordRegistrar.com, located in Soquel, California, augmented his business with tyBit’s GKR and AdVAR programs. As a search engine marketer, Espindola immediately saw the benefits that tyBit’s GKR program would provide his customers. “I have developed a new stream of income, managing pay-per-click advertising for my clients,” said Espindola. The AdVAR program helps Espindola earn a revenue share based on the money his clients spend with tyBit. The Affiliate program also gave Espindola everything he needed to create his own tyBit search engine at OodlesSearch.com. A feat Dennis thought would be years away took only a few hours to complete with tyBit. “tyBit’s AdVAR/Affiliate program provides you with the ability to become your own search engine just as I did,” says Espindola. He goes on to say, “My companies have seen great things working with tyBit. I can’t wait to see the new features in 2009.” “Becoming a tyBit AdVAR creates new streams of income to power your business to the next level.”

Many of the successful AdVARs are AIT resellers. These successful entrepreneurs leverage the combined products and services of AIT and tyBit to offer comprehensive Internet marketing packages to their clients. Multiple industry studies have shown that you can increase the effectiveness of your online advertising campaigns in search engines with cross-channel marketing strategies. AIT has two new products that create opportunities to present information and sell your product to the customer. “AIT’s Email Marketer Pro (www.ait.com/email-marketer/) , is a hosted e-mail marketing application that allows you to send thousands of e-mails per day, while remaining compliant with industry standard anti-spam emailing rules. Furthermore, it is s an excellent compliment to tyBit’s Global Keyword Registry and Pay Per Click advertising. AIT’s Email Marketer Pro, a hosted e-mail marketing application that allows you to send thousands of e-mails per day and is an excellent compliment to tyBit’s Global Keyword Registry and Pay Per click advertising. Our newest product, tyVoice (www.ait.com/tyvoice/) , is an automated telephone calling system. This product enhances the portfolio of AIT’s state-of-the-art marketing tools,” said Avery Skelton, vice president of sales and marketing for AIT.

tyBit is a member of the Interactive Advertising Bureau, an industry trade association dedicated to maintaining the highest standards in online advertising. tyBit Inc. began development of its search engine and social network early in 2006 and came out of Beta at the end of September. tyBit is affiliated with AIT, a technology company that has maintained 14 straight years of sustained profitability and generated hundreds of millions of dollars in revenue while creating a profound economic influence, on its surrounding community. AIT has been named twice to the Inc. 500 list of fast-growing firms and three times to the Deloitte & Touché Fast 500 list, and has been previously named as the N.C. Entrepreneur Firm of the Year.

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