Tag Archives: home broadband

Plusnet Reveals Older Generations Are More Tech Savvy Than The Youth

A Plusnet study* has revealed that despite 59%** of UK households owning internet enabled PCs, over a quarter (27%) are not familiar with terms such as bandwidth, Wi-Fi, cursor, router and download.

Dispelling the myth that it is youngsters who are most tech savvy of all, the research by the business broadband provider found it was those over 55 who scored well with jargon-busting, as 72% claim they understand all of the terms perfectly. Exactly 39% of 16-24 year olds did not have a clue about these expressions, which is much more than the national statistic of 27%.

Over a fifth (22%) of those aged over 55 have taken lessons on how to use the internet, compared to only 8% of 16-24 year olds, showing that it is not just the older generations who should make use of such classes. Despite widespread belief that the older generations aren’t too confident with technology, when it comes to the internet, they are on par or even more self-assured than those in the younger age brackets.

Sending emails and shopping online are the stronger areas for those aged over 55, with 96% and 91% claiming confidence with these activities, compared to 94% and 83% amongst 16-24 year olds respectively. Online bingo however is something that the younger generations are big on, much more so than the older generations, with 50% of those aged 16-24 confidently playing online compared to only 24% of those over 55.

Talking about the survey, Jamie Ford, CEO of Plusnet said: “It just goes to show that despite the growing online literacy in the UK, people are still unsure of certain key terms and uses for the Internet. An interesting finding from our research is the increased knowledge of the over 55’s who have perhaps had to go out independently and source online learning through support sessions in their local community.”

“Although youngsters have greater exposure to the internet through their communication habits and means of education, it is the older segment of the audience who are making the effort to get to grips with the net, and therefore learning more about how it all works. Perhaps this Christmas it will be the grandparents’ turn to show the grandkids how to use their new gaming console or e-book.”

Via EPR Network
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Plusnet Log On As Four Nations Sponsors

The RFL has agreed a deal with Plusnet, the telecommunications company, that will see the internet provider become the official broadband partner of the 2011 Gillette Four Nations.

The partnership will see leading England players feature in the UK broadband provider’s creative marketing campaign both before and during the tournament, which also involves Wales, Australia and world champions, New Zealand.

To mark its first international sporting partnership, the Sheffield-based company has offered new customers a pair of tickets to a Four Nations game of their choice, up to a value of £90, and a month’s free broadband when they sign-up to 12 months broadband and home phone. Further details can be found at www.plus.net/fournations.

“I am delighted to confirm that Plusnet has agreed to become a partner of the 2011 Gillette Four Nations and am looking forward to working closely with them Plusnet over the coming months,” said the RFL’s Commercial Director Paul Kimberley.

“Our partnership will see Plusnet’s branding feature prominently at all the Four Nations fixtures, including the eagerly-anticipated double-header at Wembley Stadium on Saturday November 5, and become heavily involved with some proactive promotion involving our England stars.

“Plusnet has quickly established itself as a company with clear customer-led focus making it a perfect fit with Rugby League’s own philosophies.”

Plusnet has recently been named a recommended provided by Which? magazine and won the uSwitch 2011 Best Customer Service Award. It is currently running a successful high profile television advertising campaign.

Nick Rawlings, Plusnet’s Commercial and Marketing Director, said: “This is a great opportunity for Plusnet to make its international debut in sporting sponsorship.

“We will be utilising the deal in a number of ways to reward both new and existing customers.”

Via EPR Network
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Plusnet is Recommended by Which?

Plusnet, the broadband provider from Yorkshire, has been recommended by Which?, the UK’s largest independent consumer body.

Plusnet Value home broadband has been given a five star recommendation for “value for money” and a four star recommendation for connection speed, connection reliability, customer service and technical support.

Broadband providers must score well for customer service, ease of set up, connection speed, reliability and technical support and receive an overall score of 70% in their consumer survey. Over 750 Plusnet customers were questioned in the survey and gave on overall score of 72%.

Which? magazine this month states that today’s broadband services are – to many people – as vital as their electricity or water supplies. Plusnet will now have the opportunity to use the Which? Recommended logo across all marketing for the next six months.

Jamie Ford, Plusnet CEO said: “This is a landmark achievement for Plusnet. What is great about this award is that it is an independent survey with the findings fully dependent on the feedback of actual customers.”

To switch to Plusnet’s cheap broadband users simply visit www.plus.net/switch to choose a broadband package that suits them. They then enter their MAC (migration authorisation code) key when they sign up (available the customer’s current provider) and Plusnet will do the rest of the hard work.

As well as becoming “Which? Recommended Providers”, Plusnet has won seven awards and been highly commended 13 times across the industry for its product and services in 2011*. With 24/7 call centre support based entirely in Sheffield and free to call from a UK landline, all advisors are technically trained, do not work from scripts and look to resolve any problems first time.

Via EPR Network
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Plusnet Blows Its Own Trumpet in New TV Campaign

Plusnet, the Yorkshire-based ISP, has announced it will return with a new TV advertising campaign in August.

To celebrate Yorkshire Day, the Sheffield-based home broadband provider will debut the first 30-second commercial during the ad-break of “Emmerdale” (ITV1) on Monday 1st August at approx. 19.15hrs. The campaign, planned and bought by Maxus, will again make use of Yorkshire values and will feature a straight-talking character named Joe. The new advert will also introduce Joe’s Dad who will enter the public’s TV consciousness on a ride-on lawn mower.

The campaign, which will run throughout the remainder of 2011, will promote the UK-based, 24/7 customer support from the broadband provider. With call centre support based entirely in the UK, Plusnet is one of few broadband and phone companies where all advisors are technically trained and do not work from scripts – a point of reverence that has seen Plusnet already pick up six awards and be highly commended 13 times across the industry for its product and services in 2011*. Later in the month, Plusnet will air a second advert in which audiences will be treated to a rendition of Kaiser Chiefs’ “Ruby” played by the Plusnet Brass Band. This 40-second commercial will run for four weeks promoting Plusnet’s great value.

Nick Rawlings, Commercial Director at Plusnet said: “We’ve always been proud of our Sheffield roots. Our customer feedback suggests the 24/7 availability of our UK operations is popular so, we wanted to convey our local and friendly approach in the new campaign.”

Shot on location in Ilkley and Ripon, the adverts have been created by Karmarama ad agency and directed by film and TV director, Steve Bendelack, whose work includes “The Royle Family”, “The League of Gentlemen”, “Little Britain” and “Randall and Hopkirk (Deceased)”. Both Karmarama and Steve worked together when Plusnet made its TV advertising debut in 2010.

Sam Walker, the creative lead on the campaign at Karmarama said: “We have developed an ad that would best exemplify Plusnet’s key differential – a UK call centre that is free to call, from a landline, at any time.

“We chose to use a local theme and convey the emotional benefits of helpfulness and community that stem from this whilst keeping the character of Joe and the sense of Yorkshire we had created in our previous advertising. We have introduced his Dad after he worked well in radio executions back in the spring.”

Via EPR Network
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