Tag Archives: copywriting

Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

Fujitsu Has Chosen bigmouthmedia To Lead Its International PPC Campaign

Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company’s paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom.

David Hardy, bigmouthmedia group’s international sales and marketing director, commented on the deal saying: “We’re delighted to be working for such an internationally renowned brand like Fujitsu. One of bigmouthmedia’s key strengths is our international scope, and our demonstrable expertise in running complex multi-language campaigns has been a key factor in winning this account.”

He added: “Over the past 12 years we have established a proven track record in managing big brands across multiple territories, and I am confident we will enjoy similar success with our strategy for what promises to be a challenging and exciting campaign.”

Fujitsu’s digital marketing requirements also included an increase in the profile, turnover and traffic on their international sites as well as the capacity to oversee new product and service launches. Beginning work immediately, bigmouthmedia now develops and manages Fujitsu’s PPC campaigns in more than 25 countries, including Italy, Spain, Turkey, Scandinavia and the Eastern European countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

Via EPR Network
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Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

Bigmouthmedia Welcomes The New Search Partnership Between Yahoo And Microsoft’s Bing Search Engine, Stating That The New Arrangement Could Rejuvenate Competition In A Market Currently Dominated By Google

Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under Microsoft’s nascent Bing brand. While estimates of the global market share the partnership will hold vary from 12% to 30%, Europe’s largest independent digital marketing agency believes that the news will have a positive impact upon the industry.

“It’s been 18 months since the rumour mill first started touting the possibility of a deal involving Yahoo and Microsoft, and the industry as a whole will be delighted to see what’s become the search business’ longest-running soap opera finally approaching a conclusion. The devil will be in the detail, but given the alarming dominance that Google has held over the market for so long, the prospect of a serious challenge to their position is good news for everyone,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Although the impact in the UK will be minimal, with the combined entity still only accounting for a market share of around 5%, competition in any market is good for consumers. If the partnership succeeds in growing their market share still further, the renewed challenge could force Google to become more competitive.”

With the precise details of the agreement still a closely guarded secret, the news that Yahoo has finally succumbed to Microsoft’s advances has spawned widespread speculation over the deal’s possible ramifications. While the prospect of a serious competitor to Google’s Adwords system is being touted as a move that could help push PPC advertising prices downwards, other commentators have suggested that the deal could force the search giant to reconsider its policy against paying commission to partner agencies.

“There are still more questions than there are answers about this deal, but If Yahoo’s paid search ads are powered by Bing then we will have another credible search engine to consider for paid search budgets. That may result in some instability as bid management platforms adapt to cope with the new landscape, but it will help keep cost-per-click prices down,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“But if Bing is only going to supply Yahoo with organic results then it still means Yahoo is out of the search game. They’ll not be developing their search engine, are unlikely to return to it and will in essence become an ad management platform – the long term effects of which remain to be seen.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.

Via EPR Network
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B2b, Internet, Online, Services, Web, Web Marketing

Using Web Copywriting To Attract The Right Customers

Good web copywriting can ensure that readers become loyal customers. However, it isn’t just about writing the reasons why your business is better than competitors. There is a lot of preparation to go which will help your writing speak to your readers in the most effective way.

web copywriting

This article will show you how you can create personas for potential clients, which are a useful tool on the road to creating copy which readers can relate to. By putting yourself in your customers’ shoes, you will find that effective web copywriting is easier.

When it comes to web copywriting, you have to ensure that you are using language that is appropriate for your audience.

This means before beginning your writing, you should spend some time identifying your main audience. You don’t need to survey your current customers – just a little common sense will come in handy.

To help make your writing really speak to the people that visit your site, you should try to develop identities for potential clients. Your clients will vary depending on your industry, so don’t be afraid to experiment with the personas you create.

For example, an online investment guide will be geared towards businesspeople with a secure amount of disposable income. You could develop an appropriate persona for a potential client by:

• Searching for pictures based on your client base. This could be anything, such as “businessman”, “sports fan”, “scientist” or “amateur cook”. The possibilities are endless.
• Thinking about your customers’ goals. Businessmen may want a healthy return on investment, while an amateur cook may want a healthy recipe using forgotten things from the back of the freezer.
• Judging your readers’ knowledge of the subject. If they are an amateur, a cook may be attempting a romantic meal for the first time and will need simple, step-by-step instructions. A scientist will obviously be able to cope with much more technical language and jargon.
• Filling in your example customers’ background. This could include giving them a name, age and short biography.

Once you have this information, print your profile along with the most appropriate picture. If you have this beside you as you write, you fill find your web copywriting becomes more geared towards the sort of client that is likely to become a loyal customer.

When you are writing, you should also ensure that you know what is most likely to impress your target audience.

Few people buy into unjustified claims and hype. Be sure to support what you say with testimonials from satisfied customers, as well as facts and figures to show the benefits of your business.

The tone of voice is also very important, and this will change depending on your audience when you are writing online. Whoever your customers are, they will be most likely to buy from a site that speaks to them in a way they can relate to.

Empathise with your readers, relate to them, and you will find you are attracting the customers you want.

For more information visit MediaCo (UK) Ltd’s web site at media.co.uk/copywriting/.

Via EPR Network
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