Category Archives: Web Marketing

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SEO experts QueryClick.com Welcome China’s Renewal of Google’s ICP License

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Following speculation that the search engine giant would have its license revoked after its redirection of Chinese users to the unfiltered Hong Kong site, the Chinese government have decided to renew Googles ICP license, for 12 months at least.

This is the latest in a long series of events involving Google and the Chinese authorities, in which both have refused to compromise in their operations. Now however, reconciliation has been achieved by the mutual appeasement of both sides, with sacrifices being made in order to prolong the presence of Google in China.

The immediate outcome of the announcement was a 2.8% rise in Google shares during Friday trading. The license renewal is a significant factor in the continued growth of Google, as well as a beneficial conclusion for the Chines internet industry and internet community.

In the opinion of SEO experts QueryClick.com, having access to the usage of the largest internet community in the world will prove to be a seminal step in Google’s future success. While the access of the Chinese public to the Google search engine provides a huge boost to the improving sense of open-ness in China, as well as bolstering their economy

However, the search engine has had to make a concession insofar as users are required to make an extra click in order to access Google’s search facilities on the Hong Kong site. This may lead to users turning to an alternative and more convenient option such as the Chinese engine Baidu.com.

Via EPR Network
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Facebook Changes Praised By SEO Experts Queryclick.com Following The Installation Of A ‘Panic Button’ as Recommended by CEOP

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Following months of negotiations between Facebook and the Child Exploitation and Online Protection Centre (CEOP), the social media site has agreed to the provision of a panic button to all users, specifically targeting those aged between 13 – 18.

Facebook have made a raft of sweeping changes recently, from the closing of its online gift shop, to the most recent addition of the CEOP backed child safety application. The social networking site had previously been resistant to the panic button feature, insisting that it already had sufficient reporting systems in place.

CEOP has recommended the inclusion of additional measures such as the panic button since November 2009. The feature, which has also received the backing of 44 police chiefs across Britain, is an opt-in service which will be promoted most heavily amongst the 13-18 age group.

Due to the optional nature of the service, a campaign is to be launched by Facebook and CEOP in a bid to raise awareness of the application, as well as the significance of online safety. This campaign involves the display of an automated message on the homepage of users within the most vulnerable age group.

This will be reinforced by a CEOP-Facebook information page which hopes to further educate youngsters of the dangers associated with social networking. By appealing to teenagers through the coverage of topics of interest such as music, celebrities and exams, the page hopes to reach as large an audience as possible.

SEO experts QueryClick.com have welcomed this approach, with the belief that the offerings of popular content will draw in the targeted traffic. One QueryClick spokesperson explained that:

“By appealing to younger Facebook members through their potential areas of interest, and by specifically targeting the 13-18 age group via automated messages, this campaign will contribute greatly towards the improved online safety of Facebook, as well as the level of confidence in parents with regards to their children’s online activity.”

Facebook have cited the reason for the closure as a result of the need to focus their attention on developing the more popular features of their site including, the news feed, photos, the ‘like’ button, and Facebook advertising. In particular, it is the advertising aspect which PPC experts QueryClick.com believe will go from strength to strength in the coming months.

Via EPR Network
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Government Looks to Facebook Users for Ideas on Spending Cuts

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With 23 million members in the UK alone, the social media site could provide Ministers with a wide ranging source of suggestions from the public with regards to the proposed spending cuts. The growing presence of the political world on social networking is a logical step forward according to SEO experts QueryClick.com.

The ‘Spending Challenge’ profile set up by the government has already received some 50,000 responses to their invitation for spending cut ideas. On the page, users are able to discuss spending priorities, offer their views and vote on their favourite suggestions.

It is proposed that the most worthy solutions will be further analysed by Treasury officials, in addition to the Chancellor George Osborne set to meet some of the contributors to the page to discuss their opinions.

This move signifies a turnaround in the view held of social networking sites by Prime Minister David Cameron. Prior to his election into Downing Street, the PM was deemed to be dismissive of this form of communication. Now however, the government is to make Facebook its primary means of public communication on issues of the economy.

Earlier this week, Prime Minister Cameron spoke with Facebook Founder Mark Zuckerberg to discuss a possible partnership with the site. On a recent visit to London, Zuckerberg was impressed by the level of public oriented online sites created in Britain after attending the London Facebook developer event. One particular project which appealed to Mr Zuckerberg, and one which he discussed with the PM, was the ‘Together We Can’ initiative. It offers communities in the UK a chance to influence the development of their local area.

The idea of integrating politics into the world of social networking, and subsequently creating a series of dialogues between ministers and voters, is a logical and inevitable step forward according to SEO consultants QueryClick.com. The increasing usage of social media, and Facebook in particular, cannot afford to be ignored by governments seeking to better understand and converse with a greater majority of the population.

Social media experts QueryClick.com believe that this process will vastly increase traffic levels on Facebook, and will even tempt first time users to the site. With such an influx of users, the SEO benefits will be strongly felt in terms of the traffic increase, frequently updated information, and the huge potential for information sharing across sites.

Via EPR Network
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HubShout Promotes Transparency and Accountability in New SEO Reseller Program

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HubShout, LLC (“HubShout”) is a national search engine marketing (“SEM”) firm that specializes in search engine optimization (“SEO”) and pay-per-click (“PPC”) management. In 2009, after several successful years of direct client SEO and PPC management, HubShout opened up an SEO reseller program to a select number of web design companies and agencies. This initial launch was actually a pilot program designed to test the applicability of HubShout’s proprietary SEM technology platform to SEO outsourcing. HubShout expanded its SEO reseller programs in 2010 based on early success and positive feedback f r o m pilot program participants.

HubShout’s co-founders, who both have backgrounds in Fortune 100 companies, agreed f r o m Day One that existing SEO reseller programs lacked both transparency and accountability. It seemed logical to them that web design companies and agencies would want to outsource their SEO; however, the state of the SEO reseller industry at that time-particularly the industry’s dominance by off-shore entities-was rife with problems and questionable practices. Many SEO resellers preferred to work under a shroud of mystery and promoted fear of inappropriate SEO tactics as a deal-closing strategy on a regular basis. HubShout views this activity as nothing short of irresponsible business practice and has made transparency in SEO outsourcing a primary focus of its SEO reseller program.

Accountability is another of the major tenets of HubShout’s business philosophy. Many SEO resellers avoid taking direct responsibility for the business results of their outsourcing campaigns. Even those firms that guarantee results tend to do so based on long-tail keyword phrases that reap no real benefits for their clients. HubShout believes that this SEO outsourcing approach is wrong. HubShout believes that the best foundation for a successful working relationship is complete honesty in all business dealings. It prominently displays and regularly discusses its search engine ranking results with resellers and end-customers. Campaigns that, for some reason, are not producing good results are openly addressed. HubShout’s founders firmly believe that successful long-term business relationships are built on open and honest win-win scenarios.

Via EPR Network
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Bigmouthmedia Develops Virtual Cinema For Paramount Germany

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Bigmouthmedia, Europe’s largest digital marketing agency, has developed a virtual cinema for Paramount in Germany.

Bigmouthmedia Develops Virtual Cinema For Paramount Germany

Launched this week, Twittkinos promises to break new ground in the way cinemas reach out to and communicate with their customers. The new movie site enables Paramount to provide interested film fans on Facebook and Twitter exclusive insights into the latest trailers, movie premieres and other events from the star-studded world of the silver screen.

Campaigning under the slogan “we’ll bring cinema home,” Paramount is opening up a new era in the way it uses Social Media to interact with movie lovers. Unique in its field, Twittkino is completely integrated with Facebook and Twitter, where fan’s posts are published in real time.

Using their Facebook or Twitter accounts film fans may visit www.TwittKino.de to register and see the latest exclusive trailers – often even before they are released to the market – live streaming of movie premieres and a host of further features dedicated to the world of movies. One particularly popular feature will allow members to post questions prior to major premieres that will be answered on the red carpet by stars and celebrities. A selection of further activities including competitions is also planned.

Via EPR Network
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SOKULE Combines the Best Features of Free Posting Sites for A More Effective Social Business Marketing Strategy

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A newcomer to social networking, Sokule.com, promises to blend the best features of social business networking sites in order to help businesses boost their online exposure for increased customer contact.

SOKULE Combines the Best Features of Free Posting Sites for A More Effective Social Business Marketing Strategy

Internet entrepreneurs and marketing professionals Jane Mark and Phil Basted launched SOKULE in 2009 in order to create a social media website that was geared more directly to the needs of business owners who were looking for ways to integrate social business networking sites into their marketing plans.

The fact that small businesses face a tougher time in securing the m a s s i v e amounts of marketing exposure that larger companies tend to have is why Mark and Basten designed SOKULE as a social media portal that harnesses the power of multiple free posting sites in order to help smaller companies quickly release information about their companies to many places online.

Each time a user “Squeeks” a Sokule profile update, they can also post the same update at 49 other free posting sites, such as Facebook and Twitter. Not only does this help reduce a business owner’s social marketing time, but this m a s s i v e release of information will also help the company catch the attention of search engines.

Increased search engine exposure will go a long way towards helping a new (or existing) business quickly develop a positive Internet reputation. In addition, any time an upgraded Sokule user’s followers decide to upgrade their membership, the user will earn a commission.

The idea helping to grow the Sokule user base can also be profitable is one of the many features that help Sokule to stand apart f r o m other social business networking sites and traditional free posting sites.

Via EPR Network
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Bigmouthmedia Nominated For Two Travolution Awards

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Bigmouthmedia has been shortlisted for two awards at the prestigious 2010 Travolution Awards. Judges at the awards – which recognise excellence in the travel marketing industry – handed Europe’s largest independent digital marketing company nominations in two critical categories.

Bigmouthmedia Nominated For Two Travolution Awards

Bigmouthmedia’s work with British Airways has seen the industry-leading campaign placed amongst the front runners to carry off the 2010 trophy for Best Use of Search Engine Optimisation, while the agency’s successful strategy for Macdonald Hotels has seen it named amongst the contenders for the Best Use of Affiliate Marketing prize.

Anneli Ritari, senior travel strategist at bigmouthmedia, said: “We’re delighted to have been nominated in two categories. The team has worked closely with both BA and Macdonald Hotels to deliver what have been two extremely effective strategies and we’re very pleased that all their effort and innovation has been recognised in this manner. It’s a real boost for everyone involved.”

For their winning campaign bigmouthmedia and British Airways partnered again to launch an ambitious search campaign integrating SEO and PPC aimed at improving SEO rankings, reducing PPC spend and ensuring PPC budget was used tactically to drive incremental sales volume. Their strategy, which carefully matched business objectives, achieved, cross-channel synergies to maximise ROI and budget efficiencies and delivered excellent results, including 31% reduction in paid search CPA, 87% reduction in PPC spend for certain keywords and 400% increase in number one ranking positions for “flights to <destination>” keywords.

The proactive affiliate marketing campaign which bigmouthmedia put together for Macdonald Hotels based around the use of bespoke offers and improving coverage of hotel name and brand-hybrid terms achieved equally strong results. In addition to improved ROI across all online channels the strategy saw average booking values increased by 13.9% and drove a 110% year-on-year increase in revenue from the affiliate channel for the group.

Via EPR Network
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Masterseek Emerges As A Top B2B Search Engine

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Masterseek, the global B2B search engine, has become a successful brand among the business portals in Europe. This successful search engine covers information on 82 million active companies and their products all over the world. According to Alexa, Masterseek has outperformed the many business portals in Europe and emerging successfully as one of the strongest brands.

Alexa ranked Masterseek as the number one business portal because of some outstanding statistics. The site witnesses visit of more than 3.000,000 business people every month from all around the world. It has more than 1,000,000 pages on Google and more than 1,800,000 people makes their business decisions every month by using the business platform of Masterseek to find new business, suppliers, manufacturers, products and services. Masterseek is also ranked top as an international business search tool by Google and Yahoo.

In terms of online presence, Masterseek has outperformed its competitors. It has got top rankings from Alexa Traffic and the major search engines, which proves its success in the online arena of business portals. It has a huge number of indexed pages in Google in comparison to the competitor websites. Indexed pages stand for the number of pages that are included in the result of the search engine. Higher number of indexed pages indicates that the number of visitors of the website is also high. Presently, Masterseek has three million and above Google indexed pages and the number is increasing rapidly. In comparison to that, the indexed pages by Google for the competitor websites like Kompass.com are around 2.8 million, Kellysearch.com around 1.7 million and Europages around 1.8 million.

Via EPR Network
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Findmypast.co.uk Begins Publishing Chelsea Pensioners’ Service Records

Findmypast.co.uk publishes online Chelsea Pensioners’ British Army Service Records 1873-1900, providing colourful insights into the lives of ordinary ranking soldiers born in the UK and worldwide.

Leading family history website findmypast.co.uk has published online for the first time nearly half a million military service records of men who were pensioned out of the British Army between 1873 and 1900 and who received a pension administered through the Royal Hospital at Chelsea. Findmypast.co.uk has been working in association with The National Archives for nearly two years to scan, transcribe and publish these records online.

Known as “WO 97” at The National Archives, the first tranche of these records are now available to search online at findmypast.co.uk for the first time ever. Once complete, the entire collection will comprise over 6 million full colour images of the service records of soldiers in the British Army in receipt of a pension administered by The Royal Hospital Chelsea, and who were discharged between the dates 1760 and 1913. Many of the soldiers listed will have served in some of Britain’s most significant wars, including the Battle of Waterloo, the Crimean and both Boer Wars.

The details that can be found in these records are invaluable to family and military historians, providing a rich and colourful story of people’s family history, with a level of detail that is hard to find in any other historical records. The information could include the soldier’s date and place of birth, name and address of next of kin, height, hair and eye colour, distinguishing features such as tattoos, rank and regiment, occupation before joining the army, medical history and when and where the soldier served.

Debra Chatfield of findmypast.co.uk, said: “The Chelsea Pensioners British Army Service Records are a rich resource for family historians. For each soldier you’ll find a minimum of 4 pages of information, including a physical description and details of other family members such as dates of their baptism and marriage. These fascinating, detailed records enable you to find out so much about your soldier ancestors, even including what they looked like, long before the invention of photography.”

Via EPR Network
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SEO-Peace.com Brings SEO Waves With 6 Discounted June Special Offers And 3 New SEO Services

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Well-known for offering best value at least prices, SEO-Peace.com once again combines popular link building methods to set up a new wave of discounted SEO packages for the  June special SEO offers. The June wave has also brought up another value upgrade with 3 new advanced link building and marketing services added to SEO Peace inventory. The services include web 2.0 linkwheels and blogs, Niche themed contextual blogposts and Yahoo answering.

SEO-Peace.com Brings SEO Waves With 6 Discounted June Special Offers And 3 New SEO Services

While the niche contextual blogposts and professionally created web 2.0 linkwheels will generate permanent one way backlinks via 100% unique content,  yahoo answering service will help affiliate marketers and ecommerce business site generate more revenue with increased sales prospective and ROI.

SEO-Peace.com team is very confident of its niche themed contextual blogposts service that is claimed to be 10 times better and result-oriented than general blogposts.  The Company’s chairperson Sunita Biddu states, “The confidence of bringing results lies on the strong grounds of promotion and backlinks we’re building for these niche blogs itself. No contextual blogposts can help the other sites until and unless it has 100% original content and achieved decent rankings for certain keywords. After a 6 months sound development and promotion, the niche blogs are out for contextual blogposts.”

The team is equally positive for ranking results that advanced  web 2.0 linkwheels can bring in for the clients. These web 2.0 properties cover popular portals like Livejournal, Vox, Wetpaint and more which not only gives authority do-follow backlinks but targeted traffic too.

Via EPR Network
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Yahoo/Facebook Deal Brings a Level of Consistency to Social Networking According to SEO Specialists QueryClick.com

In an age when many users are active on a multitude of social networking sites, it makes sense that steps have been taken to link Yahoo and Facebook together in a bid to create a more efficient and cohesive web of networks. SEO experts QueryClick.com see this as a clever move by both sides, and is aware of the potential benefits of such a deal.

Yahoo/Facebook Deal Brings a Level of Consistency to Social Networking According to SEO Specialists QueryClick.com

Yahoo and Facebook have recently announced a site tie-up, reasserting further their relationship in the process.

The dealings between the two began last year with Yahoo’s integration of Facebook’s Connect, a service which allows one to log-in to other services using one’s Facebook ID, as well as allowing users to view what their friends have been reading, watching, and enjoying on the social networking site, and to subsequently receive recommendations from such friends.

Speaking of Yahoo’s integration of Facebook’s Connect, Vice President of Yahoo Jim Stoneham explained that:

“You will be able to see your friends’ activities on Yahoo! and share Yahoo! content…directly on your Facebook stream.”

With the extension of the partnership, users with a presence on Yahoo and Facebook have the ability to update both sites simultaneously as the information on one site is automatically transferred to the other.

QueryClick.com believes that such cohesion and consistency enhances the social networking experience, creating comprehensively accurate profiles for users.

Via EPR Network
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UK SEO Experts QueryClick.com Welcome Google’s Bid To Build A Case Against Internet Censorship Acting As A Barrier For Global Trade

SEO experts Queryclick.com support Google’s attempt to argue against internet censorship as being detrimental to e-commerce and world trade.

UK SEO Experts QueryClick.com Welcome Google's Bid To Build A Case Against Internet Censorship Acting As A Barrier For Global Trade

Following a year of intense speculation surrounding the current state of online security and privacy concerns, Google is attempting to build a case against internet censorship as a barrier to global trade and an infringement of human rights.

Google recently called time on its mainland Chinese language search engine at the start of 2010 due to censorship issues and a cyber attack which was believed to have originated from China.

Now the global search giant has begun working with a number of US government departments to build a case to take to the World Trade Organisation; a move that UK SEO company QueryClick said is long overdue. A spokesperson from QueryClick said:

“Google’s attempt to build a case against internet censorship is highly topical and comes on the back of increasing public and political interest into how personal information is protected as well as the kind of sites global internet users can access.

“Whatever the outcome of the report, it’s encouraging to see Google taking a proactive stance by investigating the effects of internet censorship more closely and through the lens of highly important issues such as human rights.”

Robert Boorstin – Google’s director of corporate and policy communications – said that Google wants to show that censorship causes fewer search results to be returned which has the potential to stunt trade as well as restricting Google itself from competing with China’s other search giant, Baidu.

Via EPR Network
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High Speed Broadband Necessary To Help Aid UK’s Economic Growth Claims SEO Company Queryclick.com

Following culture secretary Jeremy Hunt’s first major speech on the provision of internet in the UK, SEO experts QueryClick.com have welcomed plans for a superfast broadband network to be rolled out across the country.

High Speed Broadband Necessary To Help Aid UK's Economic Growth Claims SEO Company Queryclick.com

Branding the UK’s current internet availability as a “scandal” and “pitifully unambitious”, the Government aim to improve the availability and speed of the network in a bid to create one of the best broadband networks in the Europe, let alone the world.

Central to the Government’s ambitious reform of UK internet provision is the opportunity to create at least 60,000 new jobs and around £18bn to the country’s GDP; a welcome addition in light of growing unemployment and crippling public deficit that fuelled the global recession.

Search engine optimisation company Queryclick.com believes that the a more thorough broadband network would be greatly beneficial to online business. A spokesperson explained:

“Online business naturally relies on a fast and reliable internet connection. Currently some three million households do not have access to a basic 2Mbps connection.

“In our view, an added three million people potentially shopping online would greatly benefit the economy. There’s also going to be people amongst that number who have aspirations of starting their own business and in this day and age the internet is an integral part to the success of any start-up company.”

Although the Government were unable to give full details of how the superfast network would be achieved it is thought that gas, water and other utility companies would – by law – have to open their ducts to allow for improved fibre optic cabling.

Via EPR Network
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Insure Your Company’s Positive Reputation with Internet Reputation Management

More and more businesses are making a preemptive strike when it comes to reputation management online. With the help of Internet Reputation Management, they are taking control of their reputation online with a powerful, preventative strategy that accentuates the positive and prepares for the negative. The California-based firm creates a customized plan for each client, a plan that includes a 90-day, money-back guarantee.

Insure Your Company's Positive Reputation with Internet Reputation Management

A preventative plan from Internet Reputation Management mirrors the firm’s successful repair plans in many ways, as both sculpt search engine results and utilize aggressive search engine optimization methods. A preventative reputation management online plan begins with the identification of existing positive information about the business online. Next, Internet Reputation Management creates additional positive information in the form of websites, blogs, social media profiles, reviews and press releases.

Lastly, the firm uses its proprietary search engine optimization techniques to push the positive information about the business to the top of search engine results for its name and relevant keywords. This preventative strategy allows the business to dominate the first pages of search results for the terms. If negative information does become attached to the search terms, the business already has a strong grip on the important first pages. Only about 3 percent of search engine users make it to the last result on the first page, much less the second page. Essentially, the preventative plan serves as an insurance policy for the business, one that covers its reputation management online.

This particular insurance policy comes with a money-back guarantee. Internet Reputation Management provides documented results within the time specified in the reputation management online plan for the business and according to its “Agreement for Services.” If the firm cannot deliver documented change in 90 days, the client receives a full refund.

A business can trust that Internet Reputation Management protect its reputation while working on its reputation management online. The firm never spams, and its strategies appear organic to both search engines and customers. All client names are kept confidential.

Internet Reputation Management: Based in Ventura, California, the firm helps businesses and individuals to take control of their reputation management online. A team of online reputation strategy experts, public relations professionals, search engine optimization engineers, SEO copywriters, bloggers, project management specialists and account representatives all work to this end. To learn more about the firm’s services, visit internetreputationmanagement.com. To set up an interview with a member of the firm, contact Laura Fahr at press@internetreputationmanagement.com or by calling 877-259-6003. Internet reputation management is located at 7770 Telegraph Road, Suite E432, Ventura, CA 93004.

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Bigmouthmedia Survey Reveals Public Believe Online Financial Advertising Is Dishonest

Bigmouthmedia has called upon the Financial Services Authority to introduce new rules to govern the selling of finance products online.

Bigmouthmedia Survey Reveals Public Believe Online Financial Advertising Is Dishonest

Speaking at the annual bigmouthmedia Finance Summit in London, finance strategist Chris Cathcart unveiled the results of a new consumer survey showing that 77% of web users believe that online financial advertising is neither honest nor straight-forward. The research – conducted in partnership with Financial Marketing UK – revealed that a clear majority of respondents mistrust the sector.

“The Financial Services Authority has to recognise that the web marketplace presents a unique range of challenges for the finance sector and that continuing to ignore the issue is no longer an option. They must step up to the plate and help organisations by providing a detailed set of guidelines governing selling online if we are to avoid what could end up as a compliance nightmare,” said Cathcart, bigmouthmedia’s senior finance strategist.

Consumers also displayed similar levels of mistrust and suspicion when it comes to the financial figures such as interest rates and potential savings gains displayed on websites. A resounding 65% of respondents categorically stated that they do not trust such numbers and cannot make decisions based upon them.

When asked to identify the product categories they found troublesome to research online, consumers identified the most significant challenges as arising when investigating investment opportunities. A compelling 65% said they found researching investment products either “fairly confusing” or “very confusing”, whereas 80% said they had little or no problems evaluating car insurance deals on the web.

Results from the research indicate that language could play a significant role in the confusion. An overwhelming 98% of respondents believe that the terms and conditions governing products and services sold online should be in plain English rather than the complex legal jargon currently used in the majority of contracts.

“The evidence couldn’t be any clearer: the majority of consumers distrust the finance sector and there is a lot of work to do to win that confidence back. Wording terms and conditions in a manner they can understand would be a major step towards achieving this,” added Cathcart.

Via EPR Network
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Yahoo!’s Nokia Partnership Could Change Mobile Web Playing Field For Google And Apple Claims Seo Company Queryclick.com

The last few years have seen Yahoo! scrabbling to prove it’s still a relevant, and powerful company in the face of Google’s exponential growth, and SEO experts Queryclick.com think that the company’s new partnership with Nokia is a good step in the right direction.

Yahoo!'s Nokia Partnership Could Change Mobile Web Playing Field For Google And Apple Claims Seo Company Queryclick.com

While Yahoo! has lost a lot of ground when it comes to search, the internet company is quick to point out that it has its fingers in many pies. In fact, CEO Carol Bartz recently claimed that Google needed to up its plans for diversification if it wanted to continue to flourish in the future. Now, Yahoo! has revealed a new partnership with Nokia, a timely move when the growing number of mobile web users is taken into consideration.

The deal aims to prove expanded services for those accessing the internet on their mobile phones and will focus primarily on improving maps, navigation and location based functions. Email will also receive the benefit of the mind share and it is thought that the partnership will help both companies keep costs down.

Search engine optimisation company Queryclick.com SEO company Queryclick.com believes that the deal is a smart move for the internet company. A spokesperson explained: “This is a good choice for both Yahoo! and Nokia and we’re glad to see Yahoo! continuing to keep itself afloat by diversifying and keeping an eye on current trends.

“In our view, it’s good to see team ups that will help drive innovation towards the mobile web. This is a quickly growing market that is still open to innovation and if deals like this can shake up market leaders such as Google and Apple, then the benefits will appear for the users – in the form of better systems and functions.

The deal should also provide dividends for Nokia, which is the leading handset provider in a number of markets but languishes when it comes to America.

Yahoo! has been subject to some criticism about the amount of time its taking to turn around and recover but considering the death knell cries that surrounded the company only a year ago, Ms Bartz is fiercely defensive of what they have achieved. A recent, hard fought, deal with Microsoft has left the company with far more autonomy than was originally anticipated by industry authorities and SEO experts Queryclick.com say that smart partnerships will be the way forward for the company.

“Yahoo! can’t beat rivals such as Google when it comes to search, but the company has plenty more to offer.

Via EPR Network
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SEO Company Queryclick.com Welcomes News That US Online Ad Spend Reached A Record High In The First Quarter

While the worldwide economy is still struggling in the aftermath of the global recession, recent research has revealed that the online advertising market has bucked trends and has continued to expand regardless.

SEO Company Queryclick.com Welcomes News That US Online Ad Spend Reached A Record High In The First Quarter

According to figures from industry bodies Interactive Advertising Bureau, PricewaterhouseCoopers and comScore, the market has experienced record breaking growth that takes total advertising spend for the first quarter of 2010 to the highest total ever recorded for an equivalent period.

The news is likely to be welcomed industry wide, and SEO company Queryclick.com has announced it is pleased to see that the sector is performing as well as it predicted. With an increase in US online advertising spend to the tune of 7.5 per cent, the SEO experts are confident that the figures will help companies realise that money is well spent in online ventures – even when budgets are tight.

A spokesperson for Queryclick explained: “It’s great to see that online advertising is proving its market strength despite the recent economic downturn. We hope that news such as this will help businesses recognise the many cost effective advertising options that are available online.

“The huge advances in technology have made it possible for business of all shapes and sizes to interact online, and we hope that this news is merely the tip of the iceberg when it comes to the ways in which online experiences will continue to improve for users and businesses alike.”

Coming after a tough year in 2009, when online advertising spend dropped in the US for the first time since 2002, the recent figures will provide a boost to the American economy as well as a boon to marketing departments championing online venues for their services.

Via EPR Network
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Google Wise To Look To Move Further Into Voip Technology, Claims UK SEO Company Queryclick.com

With an ever-expanding empire in the world of search and online communication, some believed that Google was missing a string to its bow when it came to VoIP software. Recent news that the company is in negotiations to buy publically traded Norwegian company Global IP Solutions suggests that Google is planning to complete its arsenal with a new solution.

Google Wise To Look To Move Further Into Voip Technology, Claims UK SEO Company Queryclick.com

While the deal is still surrounded in mystery, it’s no surprise that Google has sought to takeover a company it has long been a customer of. What is more unsure is how existing customers, such as search engine and online rivals Yahoo! and AOL, will fit into the picture if Google gains control of Global IP Solutions.

SEO company Queryclick.com commend Google for its ability to spot opportunities. Queryclick explained: “As Google has continued to grow, it’s suffered from the same problems that face any rapidly and massively expanding business – the fact that the bigger you get, the harder you fall.

“However, the company has continued to make smart purchases and spot holes in the market, as well as showing its not afraid to take risks or write a project off as a failure if it doesn’t come to fruition, We think that the acquisition of a company like Global IP Solutions is a very smart move for the search engine – especially as it tries to move further into the mobile market.”

Google also bought VoIP provider Gizmo5 in November of last year, and this latest attempted acquisition suggests the search company hasn’t found its ideal solution yet. The new deal with Global IP Solutions is still awaiting approval from stockholders, although both businesses appear confident that approval will be granted.

“Companies now need to make sure search engine optimisation, advertising and PPC campaigns are able to interact successfully with the desires of users who are expecting more and more from their online services – whether it means added functionality, or sites that are easy to browse from mobile devices.”

Via EPR Network
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B2b, Internet, News, Online, Privacy, SEO, Services, Web, Web Marketing

Regain Control of Your Company’s Online Image with Internet Reputation Management

In today’s world, even a company that does business fairly and provides excellent customer service can find its online reputation tarnished by a single disgruntled customer. Such is the power of the Internet. When this happens, savvy companies turn to Internet Reputation Management, a California-based firm that specializes in repairing online reputations by re-engineering search results and deploying aggressive search engine optimization techniques. Internet Reputation Management incorporates its proprietary strategies into a customized reputation management online plan for each client, a plan that includes a 90-day, money-back guarantee.

May, 2010 – The customer is always right. This approach helps companies diffuse unhappy customers and retain a positive reputation in the marketplace. What happens, though, when an unhappy customer airs his grievances with a company online? Often, the customer does not relay relevant details or include the company’s efforts to make things right. His consumer reviews unfairly paint the company in an unflattering light, and those negative reviews make their way to the top of search results for the company’s name. Internet Reputation Management can help a company in this situation regain control of its online image by re-engineering search results and utilizing aggressive search engine optimization methods. Based in California, the firm never resorts to spamming to achieve results, and all reputation management online efforts are kept confidential and appear organic in nature to search engines and customers alike.

A reputation management online plan from Internet Reputation Management includes a multi-pronged approach: 1) Identification of existing positive information about the company online; 2) creation of additional positive information in the form of websites, blogs, press releases, reviews and social media profiles; 3) aggressive search engine optimization techniques to push the positive information to the top of search results for the company’s name and/or targeted keywords. The result: Negative information falls to the second and third pages – and beyond – of search results. Studies show that only about 3 percent of search engine users click on the last result on the first page, so imagine how few users make it to the second or third pages of search results.

Internet Reputation Management has more than 100 successful online reputation repair projects under its belt. The California firm also prides itself on accessibility, as many companies have made reputation management online situations worse by going with an overseas firm that applies canned techniques, often involving spam. Internet Reputation Management provides documented, positive results within the time specified in the reputation management online plan for each client and its “Agreement for Services.” If it cannot deliver documented change in 90 days, the client will receive a full refund. Case studies and client testimonials – for other services the firm provides, as reputation management clients are kept confidential – are available on Internet Reputation Management’s website, along with an FAQ and a helpful glossary.

Via EPR Network
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