The RFL has agreed a deal with Plusnet, the telecommunications company, that will see the internet provider become the official broadband partner of the 2011 Gillette Four Nations.
The partnership will see leading England players feature in the UK broadband provider’s creative marketing campaign both before and during the tournament, which also involves Wales, Australia and world champions, New Zealand.
To mark its first international sporting partnership, the Sheffield-based company has offered new customers a pair of tickets to a Four Nations game of their choice, up to a value of £90, and a month’s free broadband when they sign-up to 12 months broadband and home phone. Further details can be found at www.plus.net/fournations.
“I am delighted to confirm that Plusnet has agreed to become a partner of the 2011 Gillette Four Nations and am looking forward to working closely with them Plusnet over the coming months,” said the RFL’s Commercial Director Paul Kimberley.
“Our partnership will see Plusnet’s branding feature prominently at all the Four Nations fixtures, including the eagerly-anticipated double-header at Wembley Stadium on Saturday November 5, and become heavily involved with some proactive promotion involving our England stars.
“Plusnet has quickly established itself as a company with clear customer-led focus making it a perfect fit with Rugby League’s own philosophies.”
Plusnet has recently been named a recommended provided by Which? magazine and won the uSwitch 2011 Best Customer Service Award. It is currently running a successful high profile television advertising campaign.
Nick Rawlings, Plusnet’s Commercial and Marketing Director, said: “This is a great opportunity for Plusnet to make its international debut in sporting sponsorship.
“We will be utilising the deal in a number of ways to reward both new and existing customers.”
Via EPR Network
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