Category Archives: SEO

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Bigmouthmedia And Econsultancy Reveal Companies Plan Increased Social Media Spend In 2010

The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, has revealed that most companies are planning to invest more in social media next year but are struggling to find the time and resources to manage their activity.

The report is based on a survey of over 1,100 companies and agencies, and is the most comprehensive study of its kind around how companies are using online PR and social media for marketing and customer service.

The results showed that 86% of companies plan to spend more money on social media in 2010, and a further 13% are planning to keep the same level of budget. 54% cited their biggest barrier to better social media engagement was a lack of resources, with 90% of businesses stating that social media is taking up more time internally than a year ago.

“The growth of social media and online PR has been meteoric, but until now there have been very few hard facts available on precisely how UK business is using the new channel and what they’re getting in return for their investment,” said Phil Gripton, Managing Director of bigmouthmedia UK.

“These statistics – the most detailed yet available – show that while an increasing number of companies are embracing social media, many are struggling to effectively manage their engagement and are consequently failing to make the most of a potentially enormous opportunity.”

The research found that many companies are experimenting with social media without yet reaping any measurable benefits. Only a quarter of companies said that they have gained “real, tangible value” from social media whereas 60% said they had gained “some benefit but nothing concrete”. However, 52% of respondents who are heavily involved said they have gained real value, compared to only 13% of companies who “experimented but not done much”.

Michelle Goodall, Econsultancy’s social media and online PR consultant at Econsultancy, said: “Before they think about their strategy and the best tactics, companies need to go back to basics and think in detail about how online PR and social media can help them deliver against their business objectives.

“The reality is that most businesses understand how to listen, what to measure and where to engage but are struggling to define the value of engagement and reputation in social spaces.”

There view of the benefits of Twitter is mixxed, with 31% of respondents saying there are “tremendous opportunities” available, but half reported their companies are “open-minded but not fully convinced about the value to the business”.

The majority of organisations (62%) are using the micro-blogging site for publicising new content, with 54% using the channel for marketing or brand monitoring (47%). Only 27% of companies are using Twitter as a customer service tool for reacting to issues and inquiries, while 25% use Twitter as a customer feedback tool. 7% felt that Twitter is over-hyped and a fad.

Via EPR Network
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eCommerce Sites Add Festivity and Enhanced SEO this Holiday Season

SEOWhat.com, an Internet marketing, search engine optimization and web design firm helps prepare clients’ sites for this year’s holiday shopping season with festive banners, improved rankings and social media buzz. The holiday season is one of the busiest for online shopping sites and this year’s economic situation will increase the competition among merchants.

eCommerce Sites Add Festivity and Enhanced SEO this Holiday Season

“Industry experts and surveys show that consumers are likely to increase their online shopping to complete their holiday shopping lists this season,” said Catherine Seven, founder, SEOWhat.com. “The challenge for e-tailers this year will be to win the trust and loyalty of shoppers in an increasingly tight-fisted economy. And this year, the key to being relevant is to make the entire shopping appealing to customers.”

The design team at SEOWhat.com specializes in creating eye-catching banners, holiday logo enhancements and overall web site design. Clients like www.bigsmiletoys.com chose a holiday-themed logo to make its site welcoming to potential customers. In addition to aesthetics and SEO site development best practices, SEOWhat.com generates buzz for clients and manages their reputations online employing the myriad of new and emerging social media and social networking tools available.

SEOWhat.com helps clients improve search ranking through a combination of search engine optimization strategies that include, but is not limited to, social media optimization/Web 2.0, social bookmarking, press release and article writing and submission, on page/off page optimization, niche keywords and long-tailing, link building, meta tagging, Yahoo! merchant sites (Y! Stores), YouTube/video submissions and more.

Ranked best in Social Media Optimization by TopSEOs.com, SEOWhat.com creates buzz through the use of social networking tools such as blogs, social bookmarking sites and social networking sites such as Facebook and Twitter. The full service agency provides a la carte or full service SEO strategies tailored to the needs of B2C, B2B, products and services, businesses, educational and not-for-profit organizations. With a talented team of web engineers, graphic designers, copy writers, editors and online/offline marketers, SEOWhat.com is the only competitively priced firm of its kind that is based entirely in the U.S.

About SEOWhat.com
SEOwhat.com is an SEO services agency that helps companies navigate the dynamic world of internet marketing, integrating search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO) and Web site design to increase a site’s visibility. Specializing in Yahoo! and Google optimization, SEOWhat.com develops search friendly Web sites on a variety of platforms including Yahoo! Stores, WordPress and custom built sites. In addition to Google SEO, SEOWhat.com provides organic search results, without the price tag, creating powerful web sites that appeal to human eye and search engines alike.

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bigmouthmedia Has Been Named One Of The UK’s Ten Fastest Growing Technology Companies For The Second Year Running

Europe’s largest independent digital marketing agency made the list of major winners in the Deloitte Fast 50 2009 following another successful year of exponential expansion. Recording a growth rate of 4111% over the past five years, the company’s top ten listing was cited by the judging panel as evidence of the online sector’s growing influence.

“Trading conditions this year have been challenging to say the least, but the digital marketing sector’s increasing maturity and size has enabled us to pursue an ambitious growth strategy despite the economic situation. Cost-effectiveness and measurable ROI lie at the heart of what we do, and even in the most difficult of times these qualities make for a compelling business argument,” said Lyndsay Menzies, Group Chief Operations Officer at bigmouthmedia.

“We’re delighted to have been ranked so highly and are obviously happy that bigmouthmedia’s continued success across the group has been recognised. It’s a great boost for the entire team and underlines what a talented group of people we have here.”

The Deloitte Technology Fast 50, one of the UK’s foremost technology award programmes, is a ranking of the country’s fastest-growing technology companies based on percentage growth over five years. Now in its 12th year, the programme honours business growth, technological innovation and UK entrepreneurial spirit.

David Halstead, Partner TMT practice and Fast 50 Chairman, Deloitte said: “The large number of software and digital marketing companies in the 2008 Deloitte Fast 50 reflects the growing maturity of online enterprises. The web is approaching the next stage of its evolution, and successful business models are becoming entrenched.”

The complete list of winners is available at: http://www.deloitte.co.uk/fast50/

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Online Accountancy Firm Brookson Has Appointed bigmouthmedia To Handle Its Search Marketing Activity


A leading provider of accountancy, tax advice and support services, Brookson selected bigmouthmedia following an extensive search to identify the ideal partner to lead its digital marketing strategy. An established innovator in the sector, the move comes as the award-winning consultancy moves to establish its Navigator Money Manager portal as the UK’s preeminent suite of online financial tools.

“As a company we have been going through a revolution in recent times. We have fundamentally changed our business model and are going direct to market as we look to continue the company’s expansion, so clearly search engine optimisation is a critical part of that strategy,” said Martin Hesketh, Managing Director at Brookson.

“Together with its status as an industry leader, bigmouthmedia’s unrivalled experience in helping brands make the most of their online activity made the agency the only logical choice for the job.”

Founded in 1995, Brookson was recently shortlisted as a finalist in this year’s Association of Professional Staffing Companies (APSCo) awards for ‘Innovation of the Year’. The company’s 150-strong accountancy service now manages the financial affairs of over 9,000 customers, freelance contractors and individuals who work in business for themselves.

Brookson’s Navigator Money Manager portal underpins Brookson’s claim to offer one of the most innovative contractor accountant services available on the UK market. Allowing clients to access their business financial information 24/7, the system has been designed to helps customers run their businesses more effectively by providing up to date financial information at their finger tips.

Currently, ninety nine per cent of Brookson’s customers used the online tool to complete their last year-end accounts and each week the online portal records an average of 4500 unique visits.

“We’re delighted to be welcoming Brookson as a client. The company’s focus on innovation and invention is one that we share at bigmouthmedia, and this promises to be both an exciting and challenging campaign,” said Phil Acton, Head of Business Development at bigmouthmedia.

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National SEO , Global SEO – Mirror, Mirror on the Web, Who’s the Fairest of Them All?

That’s what we say everyday, when peering into our looking glass of this information age: our computer monitors: “Who’s the fairest of them all?” In other words, whose website is #1, or at least on Page 1 of Google, the juggernaut of the SEO (Search Engine Optimization) world? One of the technologies used by one of the leaders in National SEOand Global SEO and in their own backyard, Denver SEO, USWebCentral has one of the highest technologies available these days: Video SpokesPerson on your website. Another aspect is how to obtain more “square footage” high on search engine results pages.

What is a Video SpokesPerson? It is a filmed person, walking and talking on your website, in a 30 second commercial/ introduction, superimposed right onto the homepage of a website, or on any webpage. The SpokesPerson discusses the most important aspects of a company’s mission, presenting it in a compelling manner that is hopefully interesting to potential clients. The desire is that the SpokesPerson’s presentation will create a Call To Action, resulting in the potential client phoning or e-mailing the owner of the website to do business.

Having a Video SpokesPerson is one of the coolest technologies you can have these days. “Seeing their Video SpokesModel on their Denver web design site, immediately convinced me we had the right website and SEO consultant,” said Rand Soellner AIA, of Rand Soellner Home Architect, a leading custom home architect that engaged USWebCentral’s services earlier this year, “Actually seeing something different and cutting edge that works, that actually sets your website on a higher level of professionalism, now that’s the sort of thing that helps your website elevate in people’s minds and creates more clicks and therefore a higher ranking on search engines.”

Also, as an architect, Rand Soellner Architect deals in square footage of buildings and used this to describe the recent success of his revamped website with USWebCentral’s help: “We have a series of press releases about various hot topics and speak to those issues in which we are recognized leaders of the industry, like Green Home Architects, for instance. I have noticed that when I type in certain search terms, that not only do 1, 2 or 3 of my press releases pop up on page 1 or page 2 of Yahoo or Google, so does my main website, quite often. In other words, I own from 20% to 30% square footage of the organically searched results on page 1 and /or page 2, which is huge in SEO circles, I am told.”

Scott Carvin of USWebCentral agrees, getting a kick out of the term “Page 1 square footage percentage ownership” to describe what he is doing for his clients. “I started this trend of the Video SpokesPerson to make a difference, and it’s working. We are leaders in this technology. We actually digitally film everything right here in our own high-tech studio, and we have about 50 professional actors and anchor people and models on call, all of whom present themselves and our clients well. We allow our clients to pick the talent they want, or they can personally be the star of their own show, right there on their own website.”

Creating as much square footage ownership of Page 1 is Carvin’s mission, which he talks about like an impassioned evangelist, “I want my clients to succeed. If they do, they keep paying me to help their websites rank high, and I get new clients who want that kind of success, so that’s a win-win for all of us. We also provide a multi-pronged press release service that allows us to launch multiple press releases for clients, which will help accomplish the obtaining of the additional square footage on page1 and page 2 search engine results. If possible, we want our client to own the entire first page of Google search results, meaning that our clients, in their industry, are most of what people see, when searching for what our clients do.”

Carvin knows that owning an entire page on search results is a Nirvana-like utopian result that is not likely, but he has seen something near this with some of his clients’ search results. He is a client advocate whose desire is to place them on a pedestal for the whole world to see. Check out the Denver search engine optimization company online!

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Fujitsu Has Chosen bigmouthmedia To Lead Its International PPC Campaign

Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company’s paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom.

David Hardy, bigmouthmedia group’s international sales and marketing director, commented on the deal saying: “We’re delighted to be working for such an internationally renowned brand like Fujitsu. One of bigmouthmedia’s key strengths is our international scope, and our demonstrable expertise in running complex multi-language campaigns has been a key factor in winning this account.”

He added: “Over the past 12 years we have established a proven track record in managing big brands across multiple territories, and I am confident we will enjoy similar success with our strategy for what promises to be a challenging and exciting campaign.”

Fujitsu’s digital marketing requirements also included an increase in the profile, turnover and traffic on their international sites as well as the capacity to oversee new product and service launches. Beginning work immediately, bigmouthmedia now develops and manages Fujitsu’s PPC campaigns in more than 25 countries, including Italy, Spain, Turkey, Scandinavia and the Eastern European countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

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Bigmouthmedia Has Responded To Google’s Decision To Open Up Its Adsense System To Third Party Networks By Stating That If Successful, The Move Will Change The Shape Of The Online Display Advertising Industry Forever

Under the terms of the policy change, advertising networks that have traditionally focused activity on big brand sites will now have access to Google’s extensive network of blogs, forums and websites. Opening up a potential new revenue stream for thousands of site operators worldwide, the move underlines the search giant’s determination to extend its reach beyond text advertising and into the world of display.

“This is an event that should make all intelligent publishers and advertisers think hard about their activities. Google is clearly determined to make a serious impact upon the display sector and if this move works, their dominance over online advertising will be extended,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Traditional ad buyers will face a new world if Google manage to make this work. They’ll be looking at an environment where site owners can block entire networks if they don’t perform or can block specific advertisers. Display will be less about big deals and negotiating with decision makers and will become much more like search marketing in terms of its scientific and performance led nature.”

Welcoming Google’s insistence that only networks that meet their privacy, speed and quality guidelines will be included in the expanded AdSense, bigmouthmedia believes that the move will require significant changes to the thought process behind a display campaign. Micro-management will become more important as individual publishers are given the opportunity to opt out of entire ad networks or ban ads from certain sites.

“This is a very interesting move which will work if the thousands of AdSense publishers out there support the move. If there’s enough demand from the AdSense publisher community then ad networks will certainly not want to pass on the opportunity,” said Andrew Girdwood, Bigmouthmedia’s Head of Search.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

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Lakestar Media Signs With Sunwin New & Used Motors To Provide SEO And PPC For The Company’s Motor Sales And Bodyshop Website

Lakestar Media today announced that it has driven through a deal with Sunwin New & Used Motors to provide SEO and PPC for the company’s motor sales and bodyshop website. Part of The Co-operative Group, Sunwin Motors operates a number of car and van dealerships and bodyshops throughout the North and Midlands.

Lakestar Media Signs With Sunwin New & Used Motors To Provide SEO And PPC For The Company’s Motor Sales And Bodyshop Website

Lakestar Media’s director of sales Scott Reed said: “We’ve developed a solid and mutally beneficial working relationship with The Co-operative Group over the last 18 months and we’re delighted to provide SEO and PPC for another part of this leading UK retailing group.”

Sunwin MD for specialist commercial business Mike Austin said: “This partnership is based on both companies understanding that the key to success lies in striving to exceed customers’ expectations. We do that for our customers and we expect Lakestar Media to do the same for us. From what we’ve witnessed of how they handle other parts of The Co-operative Group’s online promotion we are confident of success.”

Lakestar Media recently moved into larger premises in order to accommodate an ever-expanding list of clients, and has increased their services offering in order to help cement their place in the digital marketing world as a leading UK agency.

Lakestar Media is a leading digital marketing agency offering a professional and individually tailored service to its diverse and exciting client portfolio. Established in December 2007, Lakestar Media delivers a mix of search engine optimisation (SEO), paid search (PPC), affiliate marketing, display advertising (OMP) and social media services for their customers.

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SiteBooster Has Put Together An Affordable SEO Service Package By Writing, Optimizing And Submitting SEO Articles

Site Booster has devised affordable website promotion services in form of SEO service subscriptions for small businesses. Website and blog owners can easily subscribe for a period of 6 months and leave their link building campaigns to Site Booster at discounted fees. They will receive reports on the search engine optimization services on a monthly basis. During this period, article marketing service is combined with search engine optimization and social media marketing.

SiteBooster

It has always been a concern for various websites to conduct content creation according to SEO copywriting techniques. They prefer to focus mainly on their own businesses. With the emergence of Bing alongside Google, things have become even more complicated. Article marketing is the safest method of content creation and content syndication that builds lots of one way links.

“Based on a whole range of different experiences, we’ve realized that writing, optimizing and submitting article is one of the most time-consuming efforts that online businesses face” says Rahman Mehraby, the SEO specialist at Site Booster. “As website promotion company, Site Booster has got proficient resources to perform this for its clients on a subscription basis, which makes it very affordable for small businesses.”

SEO service subscription at Site Booster requires clients to go through two stages: website optimization service as a one-time setup job and then monthly website promotion services. At setup stage, Site Booster checks up and optimizes the site or blog of the clients. At the next stage, it proceeds to conduct content creation and syndication. The performance reports at the end of each month help clients realize what has been achieved for them.

Site Booster conducts website promotion services on a regular and consistent basis for at least a period of six months. As many have felt relieved by not having to do this job themselves and seen results improving their search engine rankings at Google and other major search engines, they prefer to continue subscription. So, such affordable SEO services are the solution Site Booster has offered.

About Site Booster
Site Booster is a website promotion company providing affordable SEO services for its clients conducting keyword discovery, content writing, article marketing, press release and social media marketing.

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Bigmouthmedia Welcomes The New Search Partnership Between Yahoo And Microsoft’s Bing Search Engine, Stating That The New Arrangement Could Rejuvenate Competition In A Market Currently Dominated By Google

Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under Microsoft’s nascent Bing brand. While estimates of the global market share the partnership will hold vary from 12% to 30%, Europe’s largest independent digital marketing agency believes that the news will have a positive impact upon the industry.

“It’s been 18 months since the rumour mill first started touting the possibility of a deal involving Yahoo and Microsoft, and the industry as a whole will be delighted to see what’s become the search business’ longest-running soap opera finally approaching a conclusion. The devil will be in the detail, but given the alarming dominance that Google has held over the market for so long, the prospect of a serious challenge to their position is good news for everyone,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Although the impact in the UK will be minimal, with the combined entity still only accounting for a market share of around 5%, competition in any market is good for consumers. If the partnership succeeds in growing their market share still further, the renewed challenge could force Google to become more competitive.”

With the precise details of the agreement still a closely guarded secret, the news that Yahoo has finally succumbed to Microsoft’s advances has spawned widespread speculation over the deal’s possible ramifications. While the prospect of a serious competitor to Google’s Adwords system is being touted as a move that could help push PPC advertising prices downwards, other commentators have suggested that the deal could force the search giant to reconsider its policy against paying commission to partner agencies.

“There are still more questions than there are answers about this deal, but If Yahoo’s paid search ads are powered by Bing then we will have another credible search engine to consider for paid search budgets. That may result in some instability as bid management platforms adapt to cope with the new landscape, but it will help keep cost-per-click prices down,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“But if Bing is only going to supply Yahoo with organic results then it still means Yahoo is out of the search game. They’ll not be developing their search engine, are unlikely to return to it and will in essence become an ad management platform – the long term effects of which remain to be seen.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.

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Affordable SEO Recession-Busting Starter Packages Offered by Mr. SEO

Mr-SEO, a U.S. based company that specializes in search engine optimization and internet marketing, has introduced four affordable seo starter packages to help businesses cope with the strained economy.

Launched in 2004, the mission of Mr-SEO has been–and remains–to offer top quality, affordable SEO and online marketing services. With its high quality customer service and standards of performance, the company is dedicated to help protect businesses f r o m the “too good to be true” types of SEO offerings that will hurt a company’s standing in the search engine rankings rather than help them.

President and owner Greg Gaskill knows that businesses need to ramp up marketing efforts during slow times, and slow times are often when they can least afford it. He and his team have made it their business to help companies thrive in the current hostile economic environment. However, he also knows that there is no such thing as “instant SEO” or “automated secret weapons” of online marketing, therefore these Business Starter Packages incorporate the same proven principles used in larger projects, but on a smaller scale. Although smaller in scope, these targeted services produce significant results – results that create a solid foundation to continue to grow f r o m which can mean the difference between survival and failure in tough times.

These new packages offer businesses the same award-winning Mr-SEO quality including the company’s Social Media Marketing, Blogging with Ghostwriter, Pay Per Click Advertising, and Search Engine Optimization packages, designed to get businesses into the top search engine rankings ethically and for long term success with affordable SEO and online marketing strategies.

One of the best features of Mr. SEO’s offerings is the mix-and-match option. Businesses can purchase any combination of service packages to customize the marketing to their individual needs and budget. This flexibility gives small businesses the power to:

• Ignite lead generation to increase sales
• Boost market awareness & build their brand
• Increase client retention and loyalty
• Enhance & maintain their image – critical during tough times
• Increase exposure to new markets and / or partnerships

You can see all the introductory Business Starter Package offerings at:
 http://www.mr-seo.com/businessstarterpackages.html

Mr. SEO is a Seattle, Washington based company that performs all work right here in the United States. With memberships in Washington State’s Better Business Bureau and the Search Engine Marketing Professionals Organization (SEMPO), the company has been featured by Start-Up Nation, Linked-In, Resource Nation, Evan Carmichael, various E-Zine articles, and even received mention by The Wall Street Journal. To read about how Mr. SEO’s mission and goals fit in with your needs, go to Affordable SEO.

For package details and more information on Mr. SEO and the various packages available go directly to their page at Online Marketing Services. To read the company’s blog–go to Online Marketing Strategies. While you’re there, explore other details about the company and its mission to help business achieve more with affordable SEO services.

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Bigmouthmedia Has Welcomed The Launch Of Microsoft’s Bing Search Engine For Introducing Renewed Competitive Impetus And Consumer Choice To A Marketplace Currently Dominated By Google

bing

Europe’s largest independent digital marketing agency praised the new service, due to be unveiled on the back of a reported $100million promotional campaign, as a potentially crucial landmark in the online search sector’s development. Citing Microsoft’s pan-European approach and collaboration with key agencies in advance of the launch, bigmouthmedia believes that Bing  could add a refreshing new dynamic to the industry.

“Competition is always welcome. It has been some time since the search industry had a realistic alternative to Google, and if Microsoft’s new engine can provide that then it will be of obvious benefit to both digital marketers and consumers alike,” said bigmouthmedia CEO Steve Leach.

“Only time will tell how successful Bing will be, but if Microsoft can show the average household searcher that there really is an alternative, then this could be a pivotal moment in our industry’s evolution.”

Praising Microsoft for its willingness to work closely with key SEO agencies in advance of the launch, bigmouthmedia expects the Redmond giant to get a number of things right. While services such as Yahoo do not treat large parts of Europe as distinct territories, Bing is expected to see its European launch followed by the introduction of a range of country-specific services. Similarly, it is expected that we will also see Bing evangelists active in Europe and not just the US.

Bigmouthmedia’s initial assessment of the new service is that in its initial incarnation Bing will do enough to generate coverage and interest but be familiar enough not to scare users away. Microsoft also clearly understands the importance of searcher confidence in relation to the perception of good search results.

“While the search sector is excited by the prospect of a new service, only time will tell if Bing is to have a permanent impact. The industry has seen numerous new engines launched over the years – including several by Microsoft – and it’s fair to say they haven’t been hugely successful,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“There are some tough questions that Microsoft has to answer. Just how are they going to get average household searchers to try Bing for the first time, and how long will the company be willing to support their current Bing strategy if progress is slow? Until we know the answers, the jury will still be out on this one.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Unveils British Business Top Social Networking Executives

A new bigmouthmedia survey has identified the UK market’s biggest business users of online social networking tools.

Following extensive research, Carnival Cruises’ John Heald and On Holiday Group CEO Steve Endacott have been revealed as the business leaders trading in Britain that have most readily adopted services like LinkedIn, Facebook and twitter as part of their essential marketing tool kit.

“Social networking may have become one of the most talked about trends in the online world, but until now there has been little hard evidence showing to what extent the business community has embraced these tools. Our research shows that while many leading executives are now deriving measurable benefits f r o m this rapidly developing channel, some of the UK’s most prominent organisations have failed to get to grips with this important trend,” said Lyndsay Menzies, bigmouthmedia Chief Operations Officer.

While the social media has been one of 2009’s most hyped phenomena, little evidence exists as to what extent businesses are deriving benefits f r o m the plethora of available services. In order to gauge real-world attitudes to the tools, bigmouthmedia assessed the online networking performance of 50 CEO’s & senior marketing executives selected f r o m the FTSE100 and the Sunday Times Fast Track 100.

Carnival’s Senior Director John Heald emerged as the clear winner in the FTSE100 category. He uses a combination of Facebook and blogging to reach out to past, present and future customers.

“The internet has changed the way that people want to communicate with companies, and even the FTSE100 has to come to terms with that. Customers have become accustomed to a certain level of transparency and informality in their dealings with business and even large-scale enterprises need to adjust their marketing strategies accordingly.”

Heald’s use of social media proved to be a relative rarity amongst the FTSE100 executives sampled. Only 25% of them engage in any form of online networking, compared to 80% of senior players f r o m Fast Track companies.

Topping the table f r o m the fast growth companies listed in the Fast Track 100 is On Holiday Group CEO and founder Steve Endacott. The former MyTravel chief employs a range of tools including Facebook, LinkedIn, twitter, Plaxo and Xing to promote his travel company and believes that they are an essential part of the modern business toolkit. “I believe that these are tools every business has to get to grips with. There’s a generation of consumers growing up with social media, and unless you truly understand the culture there’s a real danger of losing touch with them,” he said.

LinkedIn emerged as the senior executive’s networking tool of choice. Half of those surveyed use the service, while 80% of the FTSE100 managers that engage in online networking use it as their only application.

“Social media is simply about listening and interacting with your customers, using channels that many staff will already be familiar with, such as Facebook, Twitter, Youtube and Digg. It is common sense, and it’s perhaps unsurprising that the majority of the FastTrack companies are ahead of the curve in this respect,” commented Econsultancy’s Chris Lake.

“What’s needed is a shift in mindset. Firms should embrace customer feedback and act on it. By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals. Why wouldn’t you want to do that? “

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. The bigmouthmedia on Twitter, bigmouthmedia on Mobile Twitter and bigmouthmedia on friendfeed services provide constant up to date digital marketing news to ensure subscribers are fully informed and aware of all industry developments.

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Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

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“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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Bigmouthmedia Has Been Named The UK’s Number 1 SEO And PPC Agency In The New Media Age Marketing Services Guide 2009

Widely regarded as the definitive guide to Britain’s digital marketing landscape, the NMA league table is ranked on income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer.

“There are many factors behind our success, but the most important is the dedicated, skilled and passionate bigmouth team that underpins everything we do.”

Highlighting the international expertise offered by bigmouthmedia’s offices in the UK, US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success to an unequivocal impact on clients’ bottom lines: “The increased investment in search during the recession reflects the drum beaten by specialists and search pioneers over the past decade: that it’s an incredibly effective, cost-efficient and wholly trackable marketing discipline.”

Citing the latest available research, the guide’s editors expect to see further growth in the year ahead. According to the recently published 2009 UK Search Engine Marketing Benchmark Report, half of Britain’s senior marketers are set to increase their online budgets over the next 12 months.

The 2009 guide pointed to bigmouthmedia’s retention of British Airways’ combined PPC and SEO campaign – together with winning both the Sky and Europcar accounts – as the highlights of another successful year for the UK business. Editors also noted the launch of the agency’s Online PR division and a raft of high profile executive appointments.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Uncovers Britains Missing Millions

Bigmouthmedia reports Britain’s top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100’s digital marketing activity revealed that some of the country’s biggest brands are missing out on a potential online revenue stream worth over£370million.

While the majority of the UK’s leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.

“This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain’s biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

Lyndsay continued, “Affiliate marketing is a well established and proven digital channel, and the fact that so many leading companies continue to ignore it is remarkable in light of the current economic situation.”

Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.

In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.

Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies’ potential 2009 income from the channel based on a more conservative figure of 10%.

“Affiliate marketing is a pay for performance model – you can see exactly where your pound is being spent. It’s a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,” said Jen Brain, Affiliates Manager at bigmouthmedia.

Jen concluded, “The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Affiliate marketing, Social Media Planning, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news, to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

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Bigmouthmedia Summit To Map Out Finance Sectors Online Battleground

Bigmouthmedia reveals that one of the UK’s leading online business experts is set to tell an audience of financial sector executives that the digital media will be a key battleground in their fight to beat the downturn.

Speaking ahead of the bigmouthmedia finance summit in April, Econsultancy CEO Ashley Friedlein believes that the finance industry faces a fight on two fronts over the coming year. In addition to coping with an uncertain market, he says the beleaguered sector will also be forced to come to terms with the explosive growth of social media.

“While the financial sector faces an unprecedented crisis of consumer confidence, it is also operating in an era where the way that businesses interact with the public is changing at a breakneck speed. The remarkable popularity of social networking applications such as twitter, LinkedIn and Facebook has taken many businesses by surprise, but the medium has already become a key commercial communications channel,” said Friedlein, “Coming to terms with these new channels and keeping pace with the rapid developments within them will be one of the critical challenges facing businesses in the months ahead.”

Drawing upon Econsultancy’s wealth of industry research, Friedlein plans to use the event to demonstrate how businesses can effectively engage the social media. Joining a line up of some of the UK’s best known online finance specialists, his presentation will contribute to an agenda designed to take participants through the key marketing strategies recommended to help businesses prosper in the current economic climate.

He will be joined by Senior Head of Financial Services at Google UK Ian Morgan and Tom Pearman, Finance Manager at Microsoft Advertising. Comscore’s Paolo Barbesino, Yahoo Finance Category Director Jeremy Fawcett and Will Cooper from New Media Age will also be presenting.

“It may be a tough time for the finance sector, but there are still opportunities for smart, successful companies working towards the recovery,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

He continued, “We designed this summit to highlight the positives, and the attendees can look forward to an exciting event focused on successful strategies, informal networking and a chance to speak directly with the people at the forefront of online finance in the UK today.”

The bigmouthmedia Finance Summit takes place in London on 8th April and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can call 0845 130 0055 or email hello@bigmouthmedia.com for an invitation.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search Engine Optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, , Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Web Site Company Focused On Disable Friendly Designs

Companies are becoming more aware of how their web site appears to users and how to improve their accessibility. However, there is an audience that is still being forgotten when designing a web site; the disabled.

Disabilities range immensely, but The Creare Group is working towards creating their websites to cater for some of the conditions people possess that affects their use of the Internet. The Creare Group is a company who is discovering different tools to use on their site to ensure they are user friendly for everyone.

With video files integrated on their site, The Creare Group sees this as a tool that may be appealing for those with limited eye site. The percentage of web sites that are accessible to people who are visually impaired is less than a third and there needs to be ways to make websites far more user friendly.

The videos explain what the Creare Group can offer a customer in terms of a web design, SEO (Search Engine Optimisation) and to also explain their new franchise opportunities that have opened this year. These videos are such a proven success that The Creare Group is now offering their customers a web design to enhance usability.

The Creare Group is always looking out for ways to cater for different audiences. They have done thorough research and have contacted a variety of charities to enquire about tools that could help towards making sites friendlier to those who have limited eyesight, difficulty with navigation and other disabilities that affect a persons use of the Internet.

The information that has been found is vital to the growth and improvement of not only The Creare Group sites, but also for their customers, by working towards making their web sites more accessible for the disabled. There has been a progress of what requirements are needed to aid those with accessibility difficulties.

Research is on going, but the progress The Creare Group intends to make will hopefully make their sites far easier to access and to make time online less stressful for those that have unique requirements.

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Free Stuff, Internet, SEM, SEO, Services, Traffic, Web Marketing

Free SEO Tools Collection

For companies looking to promote their sites on search engines and over the Internet, a new collection of SEO Tools has been published by Dixon Jones, the managing director of Receptional through his personal blog. Search engine optimisation professionals are often fiercely protective of all the tools and systems that they use to develop their craft, even though most tools are fairly accessible, so it is always helpful when those in the industry share some of their secrets.

The tools that Dixon is advocating include some “home grown” seo tools and differ from some of the many page rank checkers and auto submission software that still pervades the industry to this day. His Link analyser makes an effort to extract signs of quality from Yahoo’s Back-link data API, for example, rather than simply relying on the back-link count. Dixon Jones said: “To be honest – we have a considerably more powerful system for mapping back-links than this tool, but the one I have shown here is free for anyone to use and has the advantage of being able to quickly compare the relative strengths of two competing websites.

Dixon’s company has also developed a tool that quickly shows developers how a web page is likely to be viewed by Google when it has been indexed. The S.E.R.P.S. Preview Tool” is an SEO Tool that helps developers avoid creating pages that a user will never click on from a search result.

Another tool reflects the modern day approach to Internet Marketing, by providing a simple – but effective way to manage your passwords over multiple social networking sites, In the current age of Internet marketing, it is entirely possible – even likely – to develop hundreds of passwords just to “keep it altogether”. This presents a very real security risk if you use the same password across multiple systems. If any one system gets compromised, one’s whole social network could also be compromised. This tool allows you to remember one password, yet generates unique passwords for all domains.

All the SEO tools are free to use, although some are third party. Dixon Jones is due to speak in Iceland and Ireland in March about Search marketing and SEO. (Ref: Qvswr)

About Receptional.com
Receptional.com caters for the growing number of companies who wish to realise the potential of their web sites. The company offers a portfolio of internet marketing services to maximise and monitor web site traffic and has an enviable reputation for the management of paid and unpaid search for its clients. Receptional remains one of only ten UK search engine marketing companies granted Overture accreditation.

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