Category Archives: Searching

B2C, Database, Online, Search, Searching, Services, Tracing

Tracesmart application usage swells on Facebook

Tracesmart’s new Names Directory has seen a dramatic increase in users, predominantly within social network site Facebook where the directory is accessed via the “My Name application. The facility, which was launched in December, enables users to discover statistical and geographical information relating to their name. The database contains 1.5 billion names from the electoral roll 2000-2009 and the application is free to use within Facebook or via the Tracesmart website.

Tracesmart are extremely pleased with the response to their new online search tool, We have been very encouraged by the feedback from individuals who have used the Names Directory, says Owen Roberts, Communications Manager for Tracesmart. We believe a third of our consumer traffic is directly attributed to this new search function, it’s great that the application has become such a popular tool.

tracesmart

The United Kingdom has a wide range of different and unusual names from all over the world, and these will inevitably appear on the lectoral roll. An increase in the popularity of genealogy has resulted in many new researchers getting familiarised with the diverse spelling of similar sounding names. Commenting on this, Sarah Lawrence – Tracesmart’s Customer Service Manager noted, “This new database seems to fascinate many people. It offers help for those trying to find relatives and friends as it can assist with the spelling of names essential to get the spelling right when conducting a people search“. Tracesmart’s Names Directory also lists alternative spellings, helping researchers with often difficult names.

However, the most common reason for using the Names Directory is to explore how popular an individual’s name is. The database ranks the names in order of popularity; it will also predict how many other people in the UK have the same name and display their possible location.

Tracesmart is currently developing additional systems that will improve the visitor experience, and increase the profile of family research to a wider audience.

Via EPR Network
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B2C, Database, Online, Search, Searching, Services, Tracing

Electoral Register Is Updated With 1m Changes

Over the last six months Tracesmart, one of the UK’s leading providers of consumer data services, has made over 1,000,000 amendments to their Electoral Register 2009 data. Conducted over the period January ’09 to June ’09, the changes were made possible through the Rolling Register updates which the company receives on a monthly basis – ensuring Tracesmart holds the most accurate data available.

Both the full and edited Electoral Registers play a key role in the company’s Tracesmart Corporate suite of services. Edited Electoral Register data is utilised in the business’s data cleansing, existence check and debtor tracing systems. Whilst Tracesmart’s electronic identity verification service, AML, draws upon full Electoral Register data.

Tracesmart’s Electoral Register records were refreshed using monthly Rolling Register updates. The Rolling Register is a monthly update which provides individuals whose personal circumstances change during the electoral year – for example a home move or marriage – with the opportunity to re-register on the Electoral Register with their new details. Prior to the inception of the Rolling Register this was only possible once a year.

These updates allow Tracesmart to refresh their records on a monthly basis – ensuring their clients can access the most up-to-date consumer information available. It is essential that the company’s d a t a s e t s are constantly updated, as many of their services are relied upon for legal compliance. For example their AML service which facilitates electronic identity checks, helps Tracesmart clients to ensure they comply with UK anti-money laundering legislation, making it imperative that data provided is as current and accurate as possible.

Commenting on the company’s continued commitment to data quality, Paul Weathersby, Technical Director for Tracesmart, noted, “All of our services, whether for corporate or consumer use, draw upon the most recent data available. We conduct updates on an annual, monthly, weekly and even daily basis to ensure accuracy. In addition to regular updates, the company conducts its own data collation projects; some of which involve extensive digitisation of data held in hard copy format. This commitment to data quality and diversity allows for constant service augmentation and innovation, which in turn allows us to retain our market leading position.”

About Tracesmart: Tracesmart Ltd was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges f r o m SME to blue chip companies; all recipients of bespoke solutions, built around their specific needs.

Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.

Via EPR Network
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B2C, Online, Search, Searching, Services, Tracing

Cutting Edge Data Cleansing Company Expands Premises

Following the acquisition of the adjoining waterfront office accommodation in Cardiff Bay, Tracesmart – one of the UK’s leading suppliers of consumer data services – are transferring their tracing, customer service, sales and marketing teams to their new high-tech residence on completion of an extensive refurbishment project. The company has in-effect doubled their workforce over the past 18 months and the office expansion will more than adequately service their growth.

Counting the prominent and prestigious St David’s Hotel and Spa as a neighbour, Tracesmart’s waterside position is in one of the most sought after areas within Cardiff Bay’s newly developed and highly acclaimed business and recreation quarter. In-line with the original design of their headquarters, the ultra-modern theme continues; reflecting the company’s values and persona whilst providing a first-rate environment for their workforce.

Tracesmart Corporate, the company’s commercial division, has been the key driver in the organisation’s development, delivering a wide range of services from identity checks for anti-money laundering purposes, to mortality screening for fraud prevention. Bucking the current economic trend, Tracesmart is experiencing continued growth across all areas. Demand for their data cleansing and tracing services has grown dramatically as the need to trace people continues to increase.

To effectively serve their ever-growing client portfolio, Tracesmart continues to recruit specialist staff and the refurbishment project will afford much needed scope to accommodate their future staffing requirements. Whilst the extended offices have served the company well until now, the reconfiguration and restructuring will allow for space to be utilised much more ergonomically. This frees up a greater working area which can be used to house future employees.

Mike Trezise, Tracesmart’s Managing Director commented, “We believe this area of Cardiff is the perfect location for our company. When we were searching for new premises we had no need to look further than next door. The initial move allowed us to expand our team, and this redesign will allow us to expand even further. When completed, the refurbishment will solve our accommodation needs in line with projected future business and staffing requirements.”

Via EPR Network
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B2b, B2C, Events, Internet, Online, Searching, Services, Web, Web Directories, Web Marketing

FoundLocally.com Media Inc Has Released A New MovingInCanada.com Web Site, Which Already Attracts Over 50,000 Unique Visitors A Month

The site has expanded and improved community information about hundreds of communities and thousands of neighbourhoods across Canada. Information is integrated with Google’s maps and relevant Realtor.ca MLS listings. The site also provides powerful search tools to find local realtors, builders, and movers, accessing the thousands of businesses and individuals that have added themselves to FoundLocally.com’s free directory, but keeping users close to MovingInCanada.com’s local real estate and community information.

movingincanada

“We wanted to make this site more relevant to the home-buying and moving experience. Over the past year MovingInCanada.com has more than doubled the number of communities and neighbourhoods covered, and the re-design makes all that information more accessible” says Mark Ruthenberg, the website’s General Manger. “Consumers are using the Internet not just to shop, but to decide with whom to do business. They are doing their ‘due diligence’ research online before calling a real person, and are much better informed consumers. MovingInCanada.com continues to evolve to help with that process.”

The new MovingInCanada.com has integrated data from sister site FoundLocally’s free listings business database. The site search integrates more than business descriptions and web links, but news, savings, jobs, and events like realtor open houses posted by those businesses. Before, this information was just a link to FoundLocally, but is now seamlessly built into MovingInCanada. Consumers can now search by business category and community/neighbourhood and compare descriptions and other features, even reviewing a business’s website, to help them make key buying decisions.

Builders, realtors, home stagers and movers can add themselves to their local free listings directory, and are included in both FoundLocally and Moving in Canada with a single listing.

The site has added coverage of the entire Greater Toronto Area (“GTA”), with new detailed information about neighbourhoods in Oakville & Burlington, Mississauga & Brampton, Etobicoke, North York, Toronto, Scarborough, the York Region, and Oshawa & Durham Region. We have also added more information about outlying areas and “bedroom communities” for fast-growing cities like Victoria, Vancouver, Calgary, Edmonton, and Sudbury. We have also added more information about resort communities in the Okanagan & Shuswaps areas of BC and the Canadian Rockies, popular with vacation home buyers as well as year-round residents and retirees.

We have also notice a significant portion of visitors are from outside Canada, looking to move to Canada, so MovingInCanada.com has added content relating to the immigration process.

About FoundLocally.com Media
FoundLocally.com Media Inc. is a Calgary-based company that creates community information portals, and provides web design and web marketing services. It also runs TransCanadaHighway.com (about travel along the world’s longest highway), and MovingInCanada.com (about real estate & relocations). The FoundLocally web sites are represented nationally by 24/7 RealMedia, the nation’s largest interactive ad agency.

Via EPR Network
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Events, Internet, Search, Searching, SEM, SEO, Web 2.0, Web Marketing

Bigmouthmedia Has Welcomed The Launch Of Microsoft’s Bing Search Engine For Introducing Renewed Competitive Impetus And Consumer Choice To A Marketplace Currently Dominated By Google

bing

Europe’s largest independent digital marketing agency praised the new service, due to be unveiled on the back of a reported $100million promotional campaign, as a potentially crucial landmark in the online search sector’s development. Citing Microsoft’s pan-European approach and collaboration with key agencies in advance of the launch, bigmouthmedia believes that Bing  could add a refreshing new dynamic to the industry.

“Competition is always welcome. It has been some time since the search industry had a realistic alternative to Google, and if Microsoft’s new engine can provide that then it will be of obvious benefit to both digital marketers and consumers alike,” said bigmouthmedia CEO Steve Leach.

“Only time will tell how successful Bing will be, but if Microsoft can show the average household searcher that there really is an alternative, then this could be a pivotal moment in our industry’s evolution.”

Praising Microsoft for its willingness to work closely with key SEO agencies in advance of the launch, bigmouthmedia expects the Redmond giant to get a number of things right. While services such as Yahoo do not treat large parts of Europe as distinct territories, Bing is expected to see its European launch followed by the introduction of a range of country-specific services. Similarly, it is expected that we will also see Bing evangelists active in Europe and not just the US.

Bigmouthmedia’s initial assessment of the new service is that in its initial incarnation Bing will do enough to generate coverage and interest but be familiar enough not to scare users away. Microsoft also clearly understands the importance of searcher confidence in relation to the perception of good search results.

“While the search sector is excited by the prospect of a new service, only time will tell if Bing is to have a permanent impact. The industry has seen numerous new engines launched over the years – including several by Microsoft – and it’s fair to say they haven’t been hugely successful,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“There are some tough questions that Microsoft has to answer. Just how are they going to get average household searchers to try Bing for the first time, and how long will the company be willing to support their current Bing strategy if progress is slow? Until we know the answers, the jury will still be out on this one.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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B2b, B2C, Events, Internet, Online, Searching, Services, Web, Web Directories, Web Marketing

MyCityToronto.com – Toronto’s Business Directory

Finding businesses in Toronto and the GTA has never been easier. Using a PDA handheld device, mobile phone or computer one can quickly and easily find businesses close to where they are on MyCityToronto.com, an online Toronto business directory.

This Toronto business directory is organized such that visitors can easily find what they are looking for as well as the directions to the business premises should they want to visit. Some of the businesses represented on the directory include restaurants, home furnishings, home exterior and interiors, automotive services, electronics, women’s and men’s fashion and many more.

The directory has many other features that the visitor can plug into. The social networking site includes articles, blogs, videos and arcade games. This allows potential customers to socialize and interact with other consumers to swap ideas as well as experiences on MyCityToronto.

In addition to the entertainment that can so easily be enjoyed on one’s mobile phone or PDA device, visitors can also find directions to various places or businesses registered on MyCityToronto. All one has to do is find the business they want to visit and click on the map button. The directions and map to the business establishment will be quickly downloaded.

Tourists and other visitors traveling through the GTA can use MyCityToronto to find places to eat or stay the night as well. The Toronto entertainment scene and night life is full of places one can enjoy. Using their mobile phone or PDA handheld device, anyone can easily log on to MyCityToronto and find a fun spot to have a good time.

The best thing about using MyCityToronto is that there are only 24 main categories to choose from. This makes it easier to quickly find what one is looking for. In addition, each category only has 16 businesses to choose from. Once again this makes the process of choosing an establishment to visit much simpler and with the touch of a button the directions and map are easily accessible too.

SMART technology makes the pages very light and quick to download. Visitors can view the different commercials featured on the Toronto business directory prior to choosing to work with or visit any business listed on the directory. Advertising banners are showcased on a rotating basis and clicking on them will quickly lead the visitor to the establishment’s website where he or she can quickly review the services offered.

Each business represented on MyCityToronto has a premium digital storefront that provides information on the company, what they do and how they can be of service to potential customers. When it comes to making a choice of which business to go with, these come in handy. The articles and blogs provided give even more information on services provided and allow the consumers to make informed purchases at all times. If you need to find anything in Toronto, you will find it on MyCityToronto.com.

Via EPR Network
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B2C, Online, Search, Searching, Services, Tracing

People search company offer Father’s Day gift

Tracesmart, the online people search providers, will be joining in the Father’s Day celebrations on 21st June this year, by helping families to find relatives. Tracesmart are offering visitors the chance to win a £100 Marks & Spencer gift card to put towards a reunion party, if they find their missing family member using the Tracesmart database.

Last year, the company ran a hugely successful ‘Missing Person’ campaign, and researchers at Tracesmart were able to reunite more than one hundred individuals. A number of those who contacted Tracesmart for assistance are now in contact with their fathers or children. They will be looking forward to Father’s Day this year, and spending the day together for the first time. Tracesmart’s campaign will aim to raise the profile of online searches and demonstrate how simple people searches can be, as Owen Roberts, Tracesmart’s Communications Manager commented,

“Here at Tracesmart, we realise that some people will need extra encouragement to kick start their search. So we want to offer our full support and assistance to those people who are constantly putting off this important trace, which could change their lives.”

One of the families Tracesmart recently reunited after 30 years apart was Debra and her father Daniel. Debra’s parents were young when they had her and her brother, and must have found it difficult as the marriage dissolved and Debra’s mother took her young family to Scotland. After years of wondering how to find her father, Debra found Tracesmart online. Debra contacted the Missing Person campaign team and asked for help to find her father, who she had not had contact with since she was two years old. She filled out a form, and included all the information she knew about him. The initial people search found no definite results, as her father’s name is not unusual. The researcher decided to find Daniel’s siblings, so a birth search was conducted and a sister, Lucy, was found. It was necessary to perform a further search, using marriage records to find Lucy’s married name. The contact details for Debra’s aunt were then located via an electoral roll search. Debra subsequently wrote a letter to her aunt, and within days she heard a response.

The family have now been reunited and Debra says “I love being able to talk to my Dad now, and he is glad that I found him, so thank you Tracesmart, as I couldn’t have done it without you.”

The Father’s Day campaign kicks off on Thursday 21st of May, with the winner of the £100 Marks and Spencer gift card being chosen on Wednesday 17th June and the result being announced the following day.

Please be aware that the names of the people mentioned in this story have been changed at their request.

About Tracesmart

  • Owen Roberts – has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises public awareness of the company through various media driven PR campaigns.
  • Tracesmart Limited – Since the launch of its website in 2004, Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
eCommerce, Internet, Online, Search, Searching, Shopping, Web 2.0

New Research By bigmouthmedia Reveals Changes In Search Behaviour As Users Abandon Brand Name Searches In Favour Of A More Sophisticated Approach To Searching For Goods And Services Online

Despite online shoppers using the search box to access brand sites and browsers like Firefox and Chrome offering a single bar for both navigation and search, navigational keyword usage in Europe is down this year. Conducted by bigmouthmedia’s international offices in Germany, Italy, Spain, UK, France and the Nordics region, the research simultaneously reveals a growing tendency amongst users to employ increasingly complex search terms when looking for information online.

According to the survey, the steady increase in numbers of consumers using the web for entertainment has seen the percentage of keywords accounted for by navigational search fall, while the vast majority of European consumers now use two and three word search phrases to deliver more targeted results when surfing.

“Over the past few years consumers have become far more savvy about search, and as the recession drives people to hunt for the very best available deals, we’re seeing them adopt a sophisticated approach with the majority now employing more complicated phrases to find their way around the web,” said Andrew Girdwood, Head of Search at bigmouthmedia.

The research demonstrates a range of differing approaches from country to country. Web users in Italy, Great Britain and Germany were found to demonstrate the most complex search behaviour, topping the table for four-word phrases, while almost a quarter of consumers in France and Spain still rely on a single keyword when tracking down information, goods and services on the internet.

Girdwood added: “Clearly, the way that users approach the search landscape is changing. As consumers continue to become more comfortable with the technology and the sheer volume of online information proliferates it will be interesting to see how this trend develops over the next few years and how it may force many big brand companies to reassess their digital marketing strategies.” 

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news along with a series of bigmouthmedia tools to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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B2C, E-mail, Internet, Online, Search, Searching, Services, Tracing

Online People Search Company Sending Out the Right Message

Tracesmart private customers will receive a new look newsletter from the online people search website this month, as a result of a revamped email marketing campaign. The online tracing facility has enjoyed continued growth since the website launched in 2004, with approximately 10,000 trace and address search requests performed every day.

The company has helped to reunite thousands of families and friends, many of whom may not have had contact for several decades; a large proportion are found instantly through a simple electoral roll search. Tracesmart has simplified the tracing process, taking the hassle away from family researching, which can quite often be daunting for new users.

“The customer service team here at Tracesmart assist visitors with different enquires ranging from an in-depth trace to a straightforward postcode search,” Sarah Lawrence, Tracesmart’s Customer Service Manager explained. “We hope this new look newsletter will stimulate many customers who may have abandoned their people search, to come back and try again, after all, our database is updated every day.”

The new look email, which will be distributed to all subscribers, includes news stories and tracing tips to help individuals conduct a successful people search. The ever changing facets of marketing practices have seen a shift in the way companies communicate with their customers. Tracesmart has implemented many of the industry standards with the aim of attracting new visitors and increasing the popularity of family tracing.

Tracesmart historically corresponded with customers both through the post and via email, but are reducing the use of surface mail wherever possible. The people search specialists are eager to meet green guidelines and reduce their carbon footprint in line with government targets. “Tracesmart are working closely with ‘E-shot’, an email marketing company, ensuring correct procedures are implemented and employed,’ commented Owen Roberts, Tracesmart’s Communications Manager. “They have over ten years e-marketing experience, and we are confident that Tracesmart will benefit enormously from this new campaign.”

    About Tracesmart

  • Sarah Lawrence boasts over 17 years experience in the field of customer services and satisfaction. In her role at Tracesmart Consumer she ensures the smooth day to day running of the customer services team.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises public awareness of the company through various media driven PR campaigns.
  • Tracesmart Ltd – Since the launch of its website in 2004, Tracesmart Ltd has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
B2C, Internet, Online, Search, Searching, Services, Tracing

Tracesmart Share Their Success On BBC Daytime Show

Following the conclusion of the second ‘Missing Live’ series, Tracesmart can look back on a job well done as they once again volunteered their services to the production company, offering their people search facility and further providing case study examples for the program.

The BBC 1 early morning broadcast raised awareness of the nation’s missing people, making live appeals for individuals to come forward with information. Tracesmart were more than happy to assist and the online people search company made two separate live appearances during the series, which was viewed by over 1 million people daily.

The programme makers, Leopard Films, work closely with the police and the charity Missing People, to report on cases that require the help of the general public. Some cases have been open for many years; others that were featured involve people who have vanished very recently. Viewers are urged to contact the helpline with any information that may help find those that have disappeared.

Last year, the program introduced heart-warming stories involving families that have been reunited after a considerable time apart. As specialists in this field, Tracesmart were invited back for the second year running to discuss how to find relatives and friends. As Tracesmart’s lead family researcher, Louise Hewlett was interviewed by the BBC’s Rav Wilding on the subject of people tracing, further adding a brief introduction to online family searching using the electoral roll.

This year, a reunion transpired that involved a viewer of the first series – Julie Cook wrote to Missing Live, asking for help to find her cousin, Clement Jackson. The letter she wrote was given to Hewlett live on air, with the hope that Tracesmart could help trace Clement. When Louise returned to the office and performed a name search on the Tracesmart system, she located him immediately. Ms Cooke was ecstatic and also relieved to hear that Clement had been located, after searching for him for nearly 40 years.

Louise commented, “It was lovely to meet Clem and Julie in the studio. It’s rare for me to meet the families we are able to help through our online people search facility, so I was delighted to be able to share the experience with them. They were both very grateful toTracesmart for reuniting them, and could not believe the trace was completed after a single name search.”

Owen Roberts, Tracesmart’s Communications Manager added, “There is no doubting the importance of this series, it’s vital to highlight the plight of the missing, and it’s great that we at Tracesmart can help as much as possible. We do hope the BBC will re-commission another series.”

About Tracesmart
Tracesmart Ltd – Since the launch of its website in 2004 Tracesmart has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.ukcombines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.

Louise Hewlett is a driving force in Tracesmart’s Missing Person’s campaign and has been tracing people for 3 years. Louise has previously appeared on BBC1’s Missing Live programme to discuss tracing and various successful reunions.

Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.

Via EPR Network
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Affiliate Program, Internet, Online, Searching, Security, Services

UK’s Leading Online People Search Facility Establishes A New Affiliate Marketing Campaig

Tracesmart, the UK’s leading online people search facility continues to go from strength to strength despite the economic conditions, as the company sees year on year growth approaching 25%. Tracesmart provides a quick and easy way to search the electoral roll to conduct an address search or people search and thousands of their customers have been able to find relatives or long lost friends using the service.

This week Tracesmart will launch its new affiliate program whereby partners or affiliates will promote the company’s service by way of banner advertising on their respective websites and receive commission based on sales attributed to their banner link. The aim is to attract as many websites as possible to sign up to the program to increase the company’s brand awareness and drive traffic. It will, in addition, generate income for our affiliate members, as leads are converted into sales.

Matthew Hopkins, Tracesmart’s Internet Marketing Executive and Affiliate Manager commented, This affiliate program is an important development for our people search, address search and electoral roll search facilities. This project will help deliver my key objectives over the next twelve months and we are hopeful of witnessing further sales growth from our online people search service.”

Hopkins added, “Following exhaustive research, online marketing company, Deal Group Media or ‘DGM’ were chosen to deliver and administer the project on our behalf. DGM is probably the UK’s most experienced affiliate network, specialising in affiliate and search engine marketing. It’s important to get the right partnership in place to manage such a key program as this.”

The internet has become a far bigger proposition nowadays, becoming a key consumer authority, a means of discovery, research, reference, discussion and help. For many, the internet is now the first port of call for many activities including people searching and genealogy and Tracesmart are proactively tapping into it.

Affiliate marketing has become an essential channel for driving customer growth. As broadband penetration and consumer online spending continues to rise, so does the importance of a successful affiliate program. The online sector is changing dramatically as traditional TV and radio revenue declines. The online medium is taking the lead as a new generation of consumer is emerging, influencing the significance of affiliate marketing.

Owen Roberts, Tracesmart’s Communications Manager stated, “We are confident that the affiliate program will significantly add value, to help promote our services, generate brand awareness, and increase traffic to our online people search facility, and ultimately boost sales. It’s an exciting period for us at the moment.”

  • Tracesmart Ltd – Since the launch of its website in 2004, Cardiff based Tracesmart has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
  • Matthew Hopkins has been working within the field of Internet Marketing since 2002. He is currently responsible for driving high volumes of traffic to the Tracesmart website through SEO, PPC and Social Networking. Matthew has now taken on further responsibility as the Tracesmart Affiliate Manager.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
B2C, Online, Search, Searching, Services

Tracesmart have launched their new ‘Success Stories’ campaign

Tracesmart have launched their new ‘Success Stories’ campaign which appeals to users of their tracing services to provide the company with tales of successful reunions. The stories will be published on Tracesmart for visitors to read and be inspired by – it is hoped that by reading other people’s experiences, those looking to find relatives or friends will be encouraged to conduct the search. Individuals whose stories are s e l e c t e d to appear on the site will be provided with a prize for allowing Tracesmart to publish their story.

Success Stories is the second Tracesmart campaign which aims to raise awareness of how simple it can be to locate lost friends and relatives. Last month, Tracesmart concluded their ‘Missing Person’ campaign, which ran for a year and climaxed with a reunion between two sisters after more than 40 years apart. However, whilst the two campaigns share common objectives, they utilise different means to achieve their goals; the Missing Person campaign saw Tracesmart researchers locate missing loved ones; the Success Stories campaign will be driven by successful reunions supplied by members of the general public, who used Tracesmart people search tools to trace their lost loved one. Louise Hewlett, Communications Executive at Tracesmart, explained how the campaign will work,

“When people log on to the Tracesmart website they have access to an abundance of useful information such as current and historicElectoral Roll records, and birth, death and marriage indexes, which, coupled with our intuitive tracing tools such as the address search, allow users to find relatives and friends quickly and simply.

By publishing reunion stories which were facilitated by Tracesmart, but ultimately achieved by a Tracesmart user, we will highlight how easy it can be to locate someone you have lost contact with.”

Tracesmart have a lot of confidence in Success Stories, due to the success of the Missing Persons campaign. As well as being received well by the general public, the media also embraced the idea. In addition to being featured in a variety of newspapers up and down the country, reunions that were made possible by the campaign also featured on the BBC’s ‘Missing Live’ programme and ITV’s ‘Alan Titchmarsh Show’. Owen Roberts, Communications Manager, commented on how this historic success bodes well for the Success Stories campaign,

“The Missing Person campaign really struck a chord with both the general public and media alike; this helped us considerably in our mission to raise awareness of how easy it is to trace a missing loved one.

I believe that the Success Stories campaign will be even more popular, as it will highlight how simple it is for real people to locate lost loved ones themselves.”

    About Tracesmart  

  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
  • Louise Hewlett is the driving force behind Tracesmart’s Success Story campaign and has been working in the field of tracing and communications for 3 years. Louise has previously appeared on BBC 1’s Missing Live programme to discuss tracing and successful reunions.
  • Tracesmart Limited – Since the launch of its website in 2004, Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people

Via EPR Network
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B2C, Chat, Entertainment, Internet, Online, Search, Searching, Services, Social Networking, Web

match.com has announced the appointment of Karl Gregory as UK Marketing Director

match.com, the company that helps millions of people find love, has announced the appointment of Karl Gregory as UK Marketing Director. In 2008 match.com achieved a brand awareness of double its nearest competitor* and Karl is charged with extending this lead throughout 2009.

Bringing extensive brand experience from his time in senior marketing roles for Yahoo UK Search and AltaVista, Karl joins the team as the online dating site celebrates its most successful January on record with a 26% increase in memberships on this time last year and eight of the ten busiest sign-up days of all time.

In his new remit, he will take immediate responsibility for building and implementing strategies to drive acquisition, revenue growth and brand development for the UK market as well as taking control ofmatch.com’s multi-million pound marketing budget. Karl will also head up business development and continue to build strategic partnerships working alongside match.com‘s new Business Development Manager, Carlie Sillett.

Karl Gregory, Marketing Director, match.com commented:

“match.com is an innovative company with a strong, instantly recognisable brand that has successfully made online dating synonymous with finding love. Taking the brand forward at such an exciting time for the category is a very attractive opportunity for me.”

Prior to joining match.com, Karl was the Marketing Director at iProfile where he developed and executed the go-to-market strategy to launch iProfile as the online CV of choice. He was also Head of Marketing at Yahoo UK Search and successfully grew its Search division in his four years with the business as well as leading the re-brand and re-launch of AltaVista across Europe as Marketing Director.

Jason Stockwood, International MD match.com said:

“Karl brings with him a wealth of online brand experience which makes him well placed to further develop match.com’s customer base through new and engaging marketing. As the leading global dating brand, we are committed to growing our business by delivering customer-focused innovation, and Karl’s strong leadership will be absolutely key.”

In addition to his experience at iProfile and Yahoo, Karl has over 12 years of practice in traditional and digital marketing across B2B and B2C businesses. Karl spearheaded the launch of start-up brands such as TouchLocal and iProfile and during his time with Mindshare and Ogilvy & Mather, he gained extensive offline branding and online marketing experience.

match.com recently launched brand new Personality Test ‘match insights’. Designed by Dr Helen Fisher the test brings science to the art of matchmaking on the site and has been completed by over 135,000 people.

About match.com
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and find loveand is credited with more marriages than any other site.

Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. match.com operates leading subscription-basedonline dating sites in 40 countries, in 15 languages, spanning six continents. match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ:IACI).

Via EPR Network
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Tracesmart now associate member of the BBA

Cardiff based Tracesmart, leading supplier of asset reunification and identity verification services, has announced it is now a professional associate member of the British Bankers’ Association (BBA). Tracesmart has joined the BBA to gain a deeper insight into the financial sector and share its expert knowledge with the banking community.

Tracesmart currently supplies a wide range of services to the financial sector which are used for a variety of purposes – from specialist tracing and data cleansing services which drive asset reunification campaigns, to electronic identity checks which are used in anti-money laundering and know your customer exercises. Becoming a professional associate member of the BBA will ensure Tracesmart is fully aware of challenges the industry faces and allow the company to share its extensive specialist knowledge. Mike Trezise, Managing Director at Tracesmart, highlighted the company’s long tradition of working with professional organisations,

“We are already members of, and work with, numerous professional bodies to the benefit of both parties – we now hope that in working with the BBA we can continue this practice and expand our knowledge of the banking industry. A better understanding of the sector inevitably allows us to further tailor our service offerings and can only lead to better service provision for our clients.”

In addition to information sharing, the company aims to raise the awareness of the Tracesmart brand in the banking community – the BBA has members all over the globe and its member banks together form the biggest international banking centre on the planet. On welcoming Tracesmart as a professional associate member, Jason Cole, Commercial Director of the BBA, noted the diverse array of companies that support the BBA,

“The BBA is the leading UK banking and financial services trade association and acts on behalf of over 200 members from 60 different countries. We are pleased to welcome Tracesmart as a professional associate member of the BBA. This membership consists of a variety of firms including companies from the legal, accounting, consultancy and technology sectors. All have one thing in common – a desire to participate and share information amongst their peers from the banking community.”

About Tracesmart

Tracesmart Limited was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and people tracing tools to a wide variety of industries. The company’s client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.

About BBA

The BBA is the leading association for the UK banking and financial services sector, speaking for 223 banking members from 60 countries on the full range of UK or international banking issues and engaging with 37 associated professional firms.

About Mike Trezise

Mike Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.

About Jason Cole

Jason Cole is the Commercial Director for the BBA and is responsible for the management of BBA’s commercial services, including marketing, publications, qualifications & training, venue hire and developing and running over 100 conference and seminar programmes annually.

Via EPR Network
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New major marketing drive from match.com urges singles to kick off the New Year with a visit to match.com rather than just waiting for Cupid and Fate

Match.com, the UK’s biggest online dating site, is set to launch a multimillion pound nationwide advertising push to ring in the New Year. The campaign follows hot on the heels of a successful 2008 in which match.com achieved a brand awareness double that of its nearest competitor.

In 2008 match.com focused on tempting people to try online dating and making it the new natural way to find a partner. For 2009, match.com is focused on further extending its leadership role in the UK through brand differentiation using ROI focused marketing initiatives and an ongoing commitment to product innovation to give members the best possible chance to find love.

The new campaign sees the return of Cupid and Fate in a new role as advocates for the match.com brand. The creative features the lazy, comedic duo realising for the very first time that match.com is doing their jobs too well. The hopelessness of both characters simply amplifies match.com’s strengths and benefits such as; the original Six Month Love Guarantee, the brand new personality test and that there are more single people looking for love on match.com than anywhere else.

The campaign urges singles not to wait for Cupid and Fate and visit match.com instead with half the creative dedicated to promoting match.com’s brand new personality test. Formulated by world renowned anthropologist Dr Helen Fisher the ‘match insights’ test is designed to help members find real love by understanding their personality type.

Jason Stockwood, International MD at match.com commented, “We believe that love is too important to be taken seriously which is why all our campaigns have a sense of humour. The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit match.com instead. There are now hundreds of thousands of match success stories and we’re looking forward to increasing that number in 2009 by providing the best possible experience and making match.com the brand of choice for online dating.”

The new ‘Don’t Wait For Cupid and Fate’ adverts consist of a series of 30″ and 10″ spots which will run across ITV, C4, C5 and satellite channels in heavy weight bursts across the year. The campaign has been developed by match.com’s long-standing creative agency hanft raboy and partners (HRP), with media buying handled by Initiative. The key demographic for the adverts is 25-34 year old women.

Once again up-and-coming actors Glenn Hirst and Spencer Jones play Cupid and Fate respectively and the campaign was directed by Nick Jones, from Another Film Company, known for his work with top comedians Simon Pegg, Mitchell & Webb and the 118 118 commercial campaigns with Emma Johnston as producer.

November saw the launch of match insights, match.com’s brand new personality test. Designed by Dr Helen Fisher the test brings science to the art of single dating to the site for the very first time and it has been completed by over 60,000 people already. To follow will be a premium service for subscribers, ‘daily insights’ which delivers the very best matches each day based on their personality type.

About match.com:
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Via EPR Network
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Nicholas Marr Describes The New Way Google Intends To Present Search Results As A Quite Revolution That Could Make Search Engine Ranking Obsolete

The CEO of an online real estate marketing company Nicholas Marr has started a debate regarding the new way Google intends to present search results. He describes the development as a quite revolution that could make search engine ranking obsolete.

Nicholas Marr who heads Marr International that promotes a network of international real estate websites explains that Google is changing the way search engines present their results. No longer is it one size fits all, now you will be served a more personalized search result. The results you receive when searching for say “property in Spain” are very likely to be different to each individual

Nicholas Marr “For those that have worked hard to rank their websites the fear is that ranking may be dead! What is the point of being No.1 for your cherished search term when each user is presented with different search results? However this could be the best thing Google has ever done.

Google which is rolling out the changes from 2009 will group users into different populations who will be presented with results for a query in an order based upon past user behaviour of other members of that population.

The existing Google algorithm which worked out how it would rank a certain website was based on a limited set of variables. Linking is an example, websites that had good one way links ranked better than others. The new system has increased the variables and consequently ranking is now likely to be less important as it is only one of a many new variables. 

Nicholas Marr article at the HomesGofast.com Real Estate Blog has invited debate concerning the new way Google search engines will operate. The full article can be found at Google Personalised Search. 

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Cdiscount Has Appointed Bigmouthmedia To Lead Its Search Marketing Strategy For The Launch Of Its UK Operation

Cdiscount, the French online retailer which opens for business in the UK this month, selected bigmouthmedia, Europe’s largest digital marketing agency, to run its search engine optimisation (SEO) campaign following a competitive pitch.

Cdiscount is launching with a range of aggressive offers it claims undercut the competition by up to 50% and the company intends to challenge the dominance of the British market’s biggest e-commerce brands.

“The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to challenge the established UK players on price, service and quality,” said Arfan Sabir, Online Marketing Manager at Cdiscount UK.

“Bigmouthmedia‘s international reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK.”

Three times bigger than Amazon in its native France, Cdiscount has a ten year European sales history with a product range spanning fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and more.

“We’re delighted to be working with Cdiscount at this critical stage of their development. If anything, the current economic climate has given fresh impetus to the online retail sector, and this promises to be an exciting campaign,” said Finlay Clark, Senior Retail Strategist at bigmouthmedia UK.

About Cdiscount:
Cdiscount is the one stop multi-specialist discount superstore selling top quality brands up to 50% cheaper than the rest (Retail Week June 2008). The Cdiscount range includes fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and leisure, quality wines and much more. The company prides itself on quality, product range, price, service, delivery, after sales support and offers customers interest free finance options on orders over £75.

Cdiscount was established in 1998 and is part of the Casino Group. With more than 10,000 stores, the Casino group is one of the largest global retail and distribution organisations. As a group, it consists of companies such as Géant, Casino Supermarkets, Casino Cafeteria, Monoprix and Franprix/Leaderprice.

About bigmouthmedia:
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Popular ITV chat show uses one of Tracesmart’s many success stories as a feature on their Xmas show

Once again Tracesmart has helped to reunite a brother and sister. They were, until now, apart for more than forty years and the story is made even more special as ITV picked up on the successful trace, and helped organise a special surprise reunion for The Alan Titchmarsh Christmas Show. Tracesmart are a formidable force in the people search arena and have assisted numerous media channels with heart warming reunion stories similar to this. The show is to be broadcast at 6.30pm on Sunday 21st December.

Originally, Dave Bower from Australia contacted Tracesmart asking for help to find his sister, who was sadly separated from the rest of the family nearly forty years ago. Linda, his sister was found to be living in Eastbourne, which meant that Dave and his wife and sons had a very long way to travel. The reunion was made possible by ITV who were themselves looking for families to reunite and surprise for The Alan Titchmarsh Christmas special.

Tracesmart has helped thousands of families to find relatives and assisted the public in their people searches. Visitors to the website can search people using the current 2009 electoral roll. Many of those who subscribe to the website will be looking to find relatives who they may not have seen for a decade or more. A simple address search can sometimes result in a match being found instantly, other searches may take a little longer, for instance, if the subject has moved out of the area or has changed name. Tracesmart has a dedicated customer service team and an online instant messenger support, which is free to use, both helping to make the search to find relatives less stressful.

Louise Hewlett, who assisted with the surprise reunion said, “We were delighted that ITV wanted to help reunite one of our success stories. Without their help the reunion between the siblings may have taken a lot longer, when considering the cost of flying and the distance between them.”

A great deal of interest has arisen from various stories that Tracesmart has helped orchestrate, and this has further raised public awareness of how easy it is to perform a people search and ultimately find relatives or friends. Owen Roberts, Tracesmart’s Communications Manager was keen to comment on the good publicity, “The main purpose behind the campaign is to help people find relatives and share their story with different media agencies. This has resulted in many more people finding the special person in their life, and possibly being able to spend their first Christmas together in many years.”

Contact Details:

  • Louise Hewlett is the driving force in Tracesmart’s Missing Person’s campaign and has been tracing people for over 2 years. Louise has previously appeared on BBC 1’s Missing Live programme to discuss tracing and one of her previous successful reunions.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
  • Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people
B2C, Database, Internet, Online, Search, Searching, Services, Social Networking, Web

Tracesmart visitors will be first to access new Electoral Roll Search 2009

Cardiff based company Tracesmart, is the first online people search facility to make the 2009 edited Electoral Roll available to the general public. To ensure their customers have access to the most up-to-date records available, Tracesmart has uploaded the new electoral data in record time this year, easily out-manoeuvring the competition and significantly benefiting their loyal customer base.

 

The Electoral Roll plays a pivotal part in assisting people who are looking to find relatives or friends that they have lost contact with. As the most accurate annual snapshot of the UK adult population available, the Electoral Roll is one of the foundations on which Tracesmart’s people search facility is built.

When a trace is conducted using one of the Tracesmart websites many tools, such as the address search or friend finder, the results provided are collated from various sources, now including Electoral Rolls from 2003 to 2009 and the company’s unique Tracesmart Register. Visitors to the site can choose which datasets they query during their trace, or alternatively they may choose to search through all available records. The new Electoral Roll data sits alongside the previous years and Tracesmart customers can choose to only search the most current electoral roll search if they so wish.

Paul Weathersby, Technical Director, commented “Being the first online tracing facility to provide 2009 electoral information reinforces our commitment to provide the most up-to-date and accurate data. We continually strive to ensure that our customers experience high positive result rates when attempting to locate someone, the accuracy of data an individual has access to when tracing can make all of the difference”

To maintain the accuracy of the new electoral data, Tracesmart will be refreshing it on a monthly basis from January 2009 with Rolling Register updates. Amendments made through Rolling Register updates amount to almost 150,000 records per month and ensure that electoral information supplied by Tracesmart is as accurate as possible.

Highlighting the importance of the Electoral Roll in tracing, Tracesmart’s Managing Director, Michael Trezise noted, “Tracesmart’s main priority is customer satisfaction and that means we have to acquire and provide the highest quality of data. This provides our customers with the confidence that the results they obtain are current and correct. My roots are in tracing and I appreciate the provision of accurate data is key – this is the reason why we want to be the first to offer the new records.”

  • Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
  • Uploaded Records – An initial 5 million edited 2009 Electoral Roll records have been uploaded. Millions of additional edited Electoral Roll records are due to be added on a weekly basis with full coverage envisaged by the end of January 2009. Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.
  • Michael Trezise – is the founder and Managing Director of Tracesmart. With over 25 years tracing experience his unrivalled knowledge provides the company with a distinct competitive advantage.

B2C, Online, Search, Searching, Services, Tracing, Web

Tracing Specialists Add Millions Of 2009 Electoral Register Records To Their Database

Tracesmart, renowned for supplying companies with data cleansing and debtor tracing solutions, have announced that they have uploaded 2009 edited Electoral register records to their database. The records have also been integrated into their Tracesmart Corporate product suite to provide their customers with access to the most up-to-date electoral information available – making them the first supplier of online people tracing services and identity checks to do so.

The definitive annual snapshot of the UK electorate, the Electoral register has two formats – the full version which is utilised to facilitate voting and credit reference checks; and the edited Electoral register which is commercially available and employed by many companies to trace people, cleanse consumer data and verify individual’s identities in know your customer exercises.

Commenting from their Cardiff Bay headquarters, Paul Weathersby, Technical Director at Tracesmart, notes how the loading of the 2009 electoral records onto their database has been their quickest to date,

“This year the process of adding electoral data to our system has been the swiftest and most efficient in company history. We have significantly improved on our strong track record by loading the data earlier than we ever have – this has been possible through both considerable expansion of our IT team throughout 2008 and an enhancement of our data collection process.”

Edited Electoral register records are a key component in both identity checks and tracing exercises as they contain both the name and address of UK citizens – essential pieces of information if you need to identify or locate an individual. The prompt release of 2009 edited Electoral register records demonstrates one of Tracesmart’s key philosophies – that their clients should be able to access the freshest data at the earliest opportunity, as Mike Trezise, Tracesmart’s Managing Director, explains,

“Electoral records play a key role in all of our services – especially in our online tracing resource and our electronic identity verification tool. As such we acquired Electoral register 2009 records at the earliest possible time to ensure that users of our services have access to the most up-to-date information available and obtain the highly accurate results that they require.”

To maintain the accuracy of the 2009 Electoral register data they hold, Tracesmart will be refreshing the records on a monthly basis from January with Rolling Register updates – equating to some 150,000 amendments per month.

  • Tracesmart Limited – was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.
  • Uploaded Records – An initial 5 million edited 2009 Electoral register records have been uploaded. Millions of additional edited Electoral register records are due to be added on a weekly basis with full coverage envisaged by the end of January 2009.
  • Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.
  • Mike Trezise – is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.
  • Rolling Register – The Rolling Register is a monthly Electoral register update, it allows people whose personal circumstances have changed during the electoral year (moving home etc…) or who forgot to register in time, the opportunity to join the Electoral Roll and retain their right to vote.