Category Archives: B2b

Advertising, B2b, Internet, Links, Online, Search, SEO, Services, Web, Web Marketing

Bigmouthmedia Appoints David Hardy As The Search Marketing Group’s International Sales And Marketing Director

David Hardy has joined bigmouthmedia as the search marketing group’s International Sales and Marketing Director.

Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group’s growth and expansion programme. Charged with strengthening the company’s sales and marketing operations across 13 international offices, Marks & Spencer Money’s former Head of Online Marketing and Ecommerce expects to hit the ground running.

“It’s a tremendously exciting time to be joining bigmouthmedia. This is an industry-leading company that operates in a constantly shifting marketplace, and every day brings a fresh set of challenges,” said Hardy. “That generates the kind of pace and atmosphere it’s impossible to avoid getting caught up in.”

Prior to his stint driving Marks & Spencer Money’s highly successful ecommerce strategy, Hardy served as Online Retailing and Marketing Director at Hilton Hotels International. A highly experienced marketing professional, he previously occupied senior roles at American Airlines and HSBC.

“After over 13 years client side this is my first role with an agency – I was convinced to cross the line because of the strengths of the bigmouthmedia operation and its plans for the future,” added Hardy.

“After several years working with bigmouthmedia as a client I’m in a good position to know this. Whilst the view is slightly different on the agency side, it’s an exciting and dynamic time to be in e-commerce irrespective of whether you’re an agency or client, and I’m fortunate to be in a position to see both perspectives.”

Bigmouthmedia Group CEO Steve Leach added: “We’re delighted to be working with David. He brings a wealth of international business experience to the senior management team that I’m confident will deliver real benefits as we continue to drive the group forward.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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Abuse, B2b, B2C, Internet, Online, Search, Searching, Tracing, Web

Tracesmart Aim To Make IOD Fraud A Thing Of The Past

Making a concerted effort to stamp out Impersonation of the Deceased (IOD) fraud, Tracesmart, leading suppliers of identity verification tools, have this week launched Existence – a new suite of services with the potential to eliminate IOD fraud.

IOD is a form of identity fraud – it is estimated by the Home Office Identity Fraud Steering Committee, that identity fraud costs the UK economy £1.7 billion annually. Whilst IOD fraud has historically been hard to tackle due to the lack of death records being made available, recent changes in legislation have allowed the UK General Register Offices (GRO) to release death registration information (DRI) to commercial bodies with the aim of preventing fraud. It is this move that has enabled Tracesmart to develop their suite of services which will tackle IOD fraud head on.

Combining in-depth mortality screening and residency verification, the service allows users to ascertain whether an individual is alive and if they reside at their given address. Paul Weathersby, Technical Director at Tracesmart, commented on the data which drives these checks.

“The mortality screening element of our Existence services draws upon the GRO’s DRI data and the residency verifier calls upon a variety of consumer datasets including historic Electoral Rolls, leading gone away files and BT OSIS amongst others. The combination of these checks allows us to confidently identify deceased individuals and gone aways.”

The Existence suite comprises three services with which clients can conduct existence checks. Existence Search is an online facility which can be used to conduct single ad-hoc checks; Existence Batch is a batch screening service where multiple persons can be verified and the third, and possibly most significant service, is Existence Alert – an early warning system that notifies users of mortalities at the earliest possible opportunity.

Tracesmart has long provided tools for conducting identity checks and has a strong history in the field of fraud prevention. The combination of this experience and access to DRI will enable the Existence services to effectively help put an end to IOD fraud. Mike Trezise, Managing Director at Tracesmart, has already seen a high volume of interest in the product.

“Prior to launch we approached several key clients in the pension and financial sectors to gauge market interest in the product. As we suspected, the demand is most certainly there and we already have prominent pensions administrators and large schemes utilising the system to replace certificate of existence exercises, and many in the financial sector are employing it as part of their know your customer checks. Preventing IOD fraud will save businesses considerable amounts of money and protect consumers from both fiscal and emotional harm.”

Via EPR Network
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B2b, Hosting, Internet, Online, Web

Small And Mid-Size Businesses Can Decrease Expenses, Increase Productivity And Remain Profitable Despite The Current Economic Crisis With Hosted Messaging And Collaboration Solutions

123Together.com – a mindSHIFT Technologies company and the leading provider of hosted enterprise-class messaging and collaboration solutions such as hosted Exchange Server 2007 and Windows SharePoint Services 3.0 — today announced that it has eliminated setup fees for all new customers who sign up for its hosted Exchange Server service, available immediately.

“Our goal is to help businesses of all sizes remain profitable despite the current economic downturn,” said Ravi Agarwal, founder and Senior Executive Officer of 123Together.com, a mindSHIFT company. “By eliminating all setup fees for our hosted Exchange Server services, we make it possible for businesses, regardless of their size, to make use of the functionality that this industry-leading, enterprise-class messaging and collaboration application provides without having to incur significant financial expenses or hire additional personnel.”

As a result of the current economic downturn, many small and mid-size businesses (SMBs) are required to decrease overhead, cut operational costs and reallocate existing funds to get the most value from every dollar they spend. At the same time, business owners expect increased productivity and efficiency among their existing employees, with additional human and financial resources unlikely or impossible.

The economic climate has forced SMBs to search for more cost-effective alternatives for critical business applications, such as email, to maximize the effectiveness of existing business resources without having to incur any additional expenses. Hosted software services such as 123Together.com’s hosted Microsoft Exchange Server 2007 have become viable alternatives to in-house email server deployment and can be utilized in exactly the same manner as the in-house application but at a significantly reduced cost.

In order to assist businesses even further and help their employees remain productive, 123Together.com has eliminated the setup fee requirement for all shared and dedicated hosted Exchange packages and any additional mailboxes activated through the month of November 2008.

Many SMBs do not have the financial or human resources or even the time necessary to deploy Microsoft Exchange Server in-house, as it requires significant investments in hardware and software, training and hiring of IT personnel, as well as around-the-clock server maintenance, monitoring and upgrades. 123Together.com’s new special offer makes it possible for SMBs to reap the same benefits from this industry-leading email application as most Fortune 500 companies but at a significantly reduced cost. It provides employees with anytime, anywhere access to their business e-mail no matter where they may be, as well as 2-way wireless synchronization of mail, calendar, contacts, notes and tasks with most mobile devices, including BlackBerry and Apple iPhone 3G.

In addition, 123Together.com offers 24×7 live U.S.-based technical support and 24×7 server maintenance, monitoring and upgrades, enabling businesses without an internal technical staff to profit from this service. All hosted Exchange users also receive free Outlook 2007.

123Together.com’s offer of no setup fees on all of its hosted Exchange packages is available immediately and continues through the end of November 2008.

About 123Together.com
Headquartered in Burlington, Massachusetts, 123Together.com, a mindSHIFT company, is the leading provider of hosted enterprise-class messaging and collaboration solutions including hosted Microsoft Exchange Server, Windows SharePoint Services and Dynamics CRM. These hosted services are offered on shared and dedicated servers to small and mid-size businesses and can be resold as a completely white labeled service. Full mobile access is also offered for BlackBerry, Treo, iPhone, PocketPC, and Windows Mobile handheld devices. Exchange hosting customers receive free Outlook 2007, live 24×7 U.S.-based technical support, advanced spam and virus filtering and a 100% uptime guarantee on dedicated servers. A 30-day no-obligation trial is available for shared customers. Additional information can be found at www.123Together.com

Via EPR Network
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Abuse, B2b, eCommerce, Internet, Online, Security

Netmasterclass Choose Locklizard DRM To Secure Their Online Training Courses, Preventing Intellectual Property Theft

“In recent years, education and training have increasingly been delivered by electronic means,” said Dr Trevor Mathews, Chairman of LockLizard. “What started 20 years ago with television courses and VCR services has become much more sophisticated and much more packaged today. Distance learning courses are now so advanced that in some cases a live instructor is no longer needed, and examinations to follow training can also be taken electronically.”

NetMasterClass, a leading Cisco Certified Learning Partner, has protected its Cisco training courses using the LockLizard DRM service in order to make them readily accessible and deliverable over the Internet, whilst remaining secure against intellectual property theft. “We had previously had the unfortunate experience of seeing our training materials posted on public web sites, effectively giving away the work and expertise that we had used to create new and novel training techniques, and you cannot operate a training business in that kind of environment,” commented NetMasterClass.

“Now we are able to deliver on-demand, 24×7 training to customers globally when and where they want it. And without having the underlying worries about what will happen to our proprietary materials.”

Whilst DRM has been seen as a negative addition in the music and video industries, DRM in the online training industry has been welcomed with open arms by many users. The reasoning behind this is that when you are paying upwards of $1000 for a course, you do not want to see others bidding $5 for it on auction sites.

Using Lizard Safeguard or Lizard Protector, publishers of electronic training materials can protect their intellectual property published in the PDF or HTML formats. Courses can be made available for a specific length of time or number of uses, and the number of prints can be limited or prevented altogether. Publishers can now price their courses according to the functionality enabled or limitations imposed, offering more attractive options to customers. Better still, updates can be delivered instantly over the web without fear of them getting into the wrong hands.

“Looking forwards,” said Dr Mathews, “We can see that there will be a rapid and significant move towards complete electronic delivery of training, course materials, lectures and notes, without a physical instructor ever needing to be present. The pressures that the current recession is bringing on the need to increase manpower effectiveness and reduce overall costs are going to accelerate the use of computer based training and education systems, always provided that the content can be adequately secured so that only those who have actually paid for the courses are those who benefit from them.

All of our publishers have noticed a significant increase in their bottom line and many have been amazed at the new revenue streams that have opened up, whilst at the same time benefitting from reduced costs in terms of overheads and distribution. A win-win situation if ever I saw one.”

About LockLizard
LockLizard is a DRM vendor that produces document security, pdf security, elearning security, ebook security, copy protection, and web content encryption products that use DRM technology to protect information from intellectual property theft. Our DRM software prevents copying, printing, screen grabbing, and sharing of information without the use of insecure passwords. http://www.locklizard.com

Via EPR Network
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Advertising, B2b, Internet, Search, SEM, SEO, Web, Web Marketing

Bigmouthmedia selected by Europcar to drive its natural search strategy across Europe

Europcar, the number one car rental company in Europe, has selected Bigmouthmedia to drive its natural search strategy across Europe.

Bigmouthmedia, Europe’s largest independent digital marketing agency will direct the company’s SEO activities across its portfolio of corporate websites. Designed to inject fresh impetus to the firm’s digital marketing strategy, the campaign will be responsible for boosting traffic to Europcar’s sites in Germany, France, Italy, Spain, Belgium and Portugal.

“This promises to be a challenging campaign. Aimed at a highly competitive market and requiring our team to work using a variety of languages, it’s the kind of contract you can really get your teeth into and we’re looking forward to meeting it head-on,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

Guirec Grand-Clement, Global Sales & Marketing Director at Europcar International commented, “Search Engine Optimisation is an ever-changing area that requires a special blend of skill and experience. Europcar selected Bigmouthmedia for its industry-leading status and unique multilingual capabilities which make them the perfect partner to help move us forward online.”

This partnership further develops the reputation of bigmouthmedia which currently leads the digital marketing strategies of a third of the UK’s most trusted brands. In addition to Europcar, Bigmouthmedia now services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Aer Lingus, Barclays, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Euler Hermes and Wall Street Institute.

About Europcar
Owned by the French private equity firm Eurazeo, Europcar is the European leader in passenger car and light utility vehicle rentals. The company serves business and leisure customers throughout Europe, the Middle East, Africa, Latin America and the Asia-Pacific region. Excluding franchise operations, in 2007 Europcar signed more than 10 million rental contracts, with 7,700 employees and a fleet exceeding 215,000 vehicles. In September 2008, Europcar and the leading player in North America, Enterprise Rent a Car, joined forces in a strategic alliance which forms the world’s largest car rental network, with more than 1.2 million vehicles and 13,000 locations in 162 countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

 

Via EPR Network
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B2b, Internet, Links, Online, Search, SEO, Traffic, Web Marketing

Affordable search engine optimization to improve your search engine ranking

Web SEO Elite announces the launch of their brand new website that includes a complete offering of search engine optimization services custom tailored to ensure you reach your marketing objectives. Our custom services are based on market data, your own site’s analysis, and your marketing objectives. Our search engine optimization services include competitor analysis, keyword phrase research, website analysis, inbound link submissions, link exchanges, and reports.

Our staff is comprised of a team of web designers, marketing specialists, engineers, and sales professionals all with over ten years experience in the international business arena. Please contact us today for a free consultation after you have viewed our site at: www.webseoelite.com

 

Via EPR Network
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B2b, Database, Internet, Online, Software, Tracing, Web

Entrepreneurial Challenge Sparks Media Interest in Tracesmart

Tracesmart has received attention from the national press following their MD’s entry into the Bank of Scotland Corporate £35 Million Entrepreneur Challenge.

Tracesmart, renowned for providing online people tracing, anti-money-laundering and know your customer (KYC) services, has recently received major interest from the national press. Having entered the South West England and Wales regional heat of the Bank of Scotland Corporate Entrepreneur Challenge, the story of Tracesmart’s Managing Director and founder, Mike Trezise, caught the attention of the Sunday Times.

The Bank of Scotland Corporate Entrepreneur Challenge is comprised of several regional heats and receives entries from all over Great Britain. Each regional winner will receive the prize of a loan up to the value of £5 million interest free and be eligible for entry into the national final in which they could win the coveted title of “Bank of Scotland Corporate Entrepreneur of the Year”.

Of the approximate 160 regional entrants, Trezise was highly received – this standing and his company’s inimitable suite of services consequently caught the attention of the Sunday Times and resulted in an article highlighting Trezise’s success being published. Speaking from the company’s Cardiff Bay headquarters, Tracesmart’s Communications Manager, Owen Roberts, commented, “Whilst Mike did not rank quite as high as we would have liked, the resulting press coverage has been great – we have received many calls from companies interested in our services. This is an exciting time for Tracesmart as we are currently experiencing rapid growth and coverage in the national press is helping to fuel our momentum further.”

Entitled “On the right track” the article, published on the 12 October, depicted Trezise’s career up to the formation of Tracesmart in 2004, it also highlighted how the rise in interest surrounding the use of online services designed to trace people has helped the company to flourish. Discussing the current high levels of interest in people tracing Trezise commented, “I know from my own professional experience that tracing is somewhat of a niche business, yet the demand has increased exponentially since I was a tracer – the current economic climate where companies are keen to reunite individuals with unclaimed assets or trace debtors has spurned this growth.”

The Sunday Times feature also identified the wide spectrum of industries that Tracesmart currently service, a list which includes banks, universities, solicitors, accountants and estate agents amongst others; demonstrating the wide range of cross-industry applications that their portfolio of tracing, data cleansing and id verification services hold.

  • Tracesmart was formed in 2004 and supply a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges from SME to Blue Chip, who are all recipients of bespoke solutions, built around their specific needs.
  • The Bank of Scotland £35 Million Entrepreneur Challenge offers entrepreneurs throughout Great Britain the opportunity to be rewarded for their achievements and their businesses the chance for some much deserved exposure. The challenge aims to support driven, well established businesses that are aiming to grow and become dominant forces in their markets.
  • Michael Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience his unrivalled knowledge provides the company with a distinct competitive advantage.
  • Owen Roberts is Tracesmart’s Communications Manager and has over 25 years in the creative and advertising industries including 7 years with the BBC. Owen recently joined Tracesmart with the view of keeping one eye on public relations whilst also overseeing business development projects.
B2b, B2C, Contextual, Free Stuff, Internet, Links, Programming, Search, Searching, SEM, SEO, Traffic, Web, Web 2.0, Web Directories, Web Marketing

Correct in-text contextual linked words via LinkedWords’ contextual platform help small to mid level sites gain web visibility and attract truly targeted traffic

Launched back in the middle of 2006 LinkedWords has essentially proven over the past years to be very effective vehicle in helping web sites get contextually linked on a content area level so that Internet users and smart robots discover their information in context. Since then the contextual platform has rapidly grown from 30,000 uniques per month back in its early days during 2006 to over 1 million unique visitors per month these past months of 2008.

The successful formula seems to be simple yet very effective: the higher the number of small to mid level sites’ content areas contextually linked in LW’s platform – the higher the number of contextually targeted unique visitors shared among those web sites linked in.

The results: More than 4.5 million contextually targeted unique visitors have effectively been shared among the web sites contextually linked in during the entire 2007. This year the figures seem even better and the site is currently on track to surpass the 10M uniques mark for the entire 2008. Small to mid level sites are really benefiting from having their web sites, pages and content areas contextually linked in LinkedWords’ massive contextual platform built upon 38 Million English words, phrases and whole sentences organized into semantic structures from contextual paths to deep meaningful categories.

What does LinkedWords do after all?

LinkedWords (LW) is an innovative contextual platform built upon millions of English words and phrases organized into contextual categories, paths, and semantic URLs whose mission is to maximize contextual linking among web sites across the Web. Since its launch in June 2006 LW’s concept has essentially proven to be very effective vehicle in helping web sites getcontextually linked on a content area level so thatInternet users and smart robots discover their information in context. Correct in-text contextual linked words (hyper links) help our platform, 3rd party sites and semantic search engines all direct relevant Internet users to the web sites contextually linked in.

1)
Once your site is contextually connected with LW’s platform (by hyper-linking strategic words and phrases in the texts of your site to the same words/phrases at LW within the appropriate categories and contextual paths) it helps us send you targeted traffic from what the platform’s reach is – 4.5M for the entire 2007 and 5M for the first 4 months of the 2008;
2)
It also helps contextually connected web sites through LW drive precisely targeted traffic among themselves by connecting content areas with the same context around Web anytime other sites link to the same words/phrases at LW from within the same or highly relevant context;
3)
It guides software agents and algorithmic robots discover (your) information in context. Contextual categories, paths, semantic URLs and in-context hyper-links are format that can be read, understood and used by software agents, thus permitting them to find, classify and organize your information in context on Web;
4)
It helps common users find relevant information (could be yours) on-demand, in the context of the subject they are reading around the Web, by clicking on the same contextually… linked words! Visitors coming from static in-context hyper-links inside meaningful text contextually relevant to your content are highly likely to be targeted at the highest precise level possible;
5)
And the last but not the least, it is FREE for your web site to contextually connect to the LW’s platform and start getting targeted traffic, today.

Ok, but how do I contextually link my site to LW’s platform? After getting familiar with how it’s done you can browse or search the 38,050,000+ English words-, phrases- and sentences-based pages and categories organized into contextual paths, find the strategic ones for your web site / content and get then contextually linked with. Small to mid-level web publishers looking to improve the visibility and increase the targeted traffic of their web sites can make as many as possible contextual links through LW’s platform. Alternatively, practical examples of already linked words can anytime be seen on the site’s home page.

The last, but not the least, LW is all about contextual information therefore to assure best results make sure 1) the context of your page, in which you make your linked words, matches the contextual path to the words/phrases you make the contextual links to at LW’s platform, and 2) you link only words/phrases that grammatically belong to and are organically found within sentences inside your text and these linked words are surrounded by meaningful content otherwise no contextual connections can be created, which yields no results and is ground for deletion. Proper contextual paths/categories and in-text linked words yield better contextual results. If no words or phrases are found for your specific content, or they are not in the right contextual paths/categories, you can always create your own words and phrases in the most appropriate paths/categories to match your page’s context.

You can find out more by visiting us at the following web address: linkedwords.com

Via EPR Network

Via Web 2.0 Innovations

Via LinkedWords’ Blog

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Abuse, APIs, Auctions, B2b, B2C, Broadcasting, Chat, Child Safety, Contextual, Dedicated Servers, Domain Names, E-mail, eCommerce, Free Stuff, Hosting, Internet, ISPs, Links, Online, Podcasts, Privacy, Programming, Search, Searching, Secure Hosting, SEM, SEO, Social Networking, SPAM, Tracing, Traffic, Video, VOIP, Web, Web 2.0, Web Design & Development, Web Directories, Web Images, Web Marketing

Welcome to EPR Internet News

EPR Internet News is a new blog, part of EPR Network, that is going to be focused on and will be covering the Internet news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution