Category Archives: Advertising

Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

SEO experts QueryClick Welcome the Decision to Create Real-Time Analytics Functionality for Social Media Giant Twitter

Leave a comment

Following Twitter’s announcement that it will be launching a free analytics service as of the end of 2010, users will soon be able track and monitor their online activities and the success of their tweets.

With social media platforms becoming increasingly prominent in website promotion and customer engagement, the ability to track the success of Twitter-based activities has long been on the wish lists of everyday users and businesses alike.

UK SEO experts, QueryClick believe the arrival of a Twitter analytics dashboard is a further sign that SEO is increasingly affected by social media.

Discussing the matter, a QueryClick spokesperson said:

“Social media is one of the fastest growing sectors in web but for the past couple of year’s there’s been little evidence to support the likes of Twitter and Facebook holding much sway over SEO in terms of boosting back links and driving traffic in the long term rather than temporarily.

“Recent findings suggest that this could be about to change however so it’s increasingly important for businesses to get ready for the social media surge and track the successes and failures of their output in a similar fashion to Google Analytics.”

The decision to roll out a Twitter analytics package is also speculated to be among a number of measures that are already taking shape on the site.

A complete redesign of the site, for example, now features a split screen for multimedia content on one side and recognisable Twitter chatter on the other.

Clearly part of CEO Evan William’s desire to create “A better Twitter”, the redesign and new analytics dashboard is set to make microblogging a force to be reckoned with on top of the 90 million tweets that are currently posted daily.

SEO web designers QueryClick have been quick to warn businesses to make the most of Twitter’s analytics dashboard while it remains free:

“Should Twitter’s analytics dashboard take off, the chances are there will be a specific model rolled out for businesses and marketeers which will contain more advanced features and will most likely not be free.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

Alibaba Group’s Re-evaluation of Yahoo Ties May Prove Harmful To Yahoo’s Presence in China, warns SEO Experts QueryClick.com

Leave a comment

Alibaba.com has been something of a success story, beginning its internet life as a small start-up and growing into an online force to be reckoned with. Furthermore, it has recently expanded it overseas presence with AliExpress, an online marketplace akin to eBay.

In fact, it seems that a closer relationship with eBay may replace that held between Alibaba and Yahoo. During the two-day Alifest event this month, John Donohoe, chief executive of eBay, made an unlikely appearance, with Alibaba chairman and chief executive Jack Ma announcing that:

“We are competitors in some ways but we have the same dream, the same mission and the same goal to help entrepreneurs…I believe one day we will work very closely together.”

The hinted co-operation between the companies coincides with the deterioration in Alibaba’s ties with Yahoo, whose proposed venture into mainland China, along with the denouncement of Yahoo’s lack of core technologies by Alibaba.com CEO David Wei have formed the basis for the alleged re-assessment of the current partnership between the companies.

Search Engine Optimisation experts QueryClick.com commented on the benefits of increased co-operation between AliExpress and Ebay:

“A close partnership between AliExpress and eBay could be hugely beneficial for both sides, with one providing the other with valuable contacts and insights into their respective markets. The Chinese market is notoriously difficult to master for foreign investors, whilst eBay could provide expert advice for Alibaba’s expanded online presence in the West.”

Following news that Yahoo Hong Kong Managing Director, Tsoi Po-tak, revealed the company’s hope to lure advertising from the Chinese mainland, China’s Alibaba Group – which is 40% owned by Yahoo Inc. – may rethink it’s relationship with the US giant.

Via EPR Network
 More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

Search Engine Optimisation Experts QueryClick.com Don’t Subscribe to the Growing Sense that Google Instant Signifies the Death of SEO

Leave a comment

The launch of Google’s latest search enhancing tool, Google Instant, will change the way we search and are searched for via the internet. The latest development in auto-complete functionality has enabled the user to view SERPs (Search Engine Results Pages) before finishing the query, and without the need to press enter or the search button.

This is a clever, tidy piece of design on the search engine’s part, offering quicker and more efficient access to the end result. Pre-Instant searches were thought to have lasted, on average, some 25 seconds. With the advent of the new feature, it is believed that 2-5 seconds will be saved per query as a result.

Whilst performing a Google search was quick previously, it is now almost… instantaneous.

This is all very well, but how will the latest evolution of search affect SEOs (search engine optimisers) whose task of utilising search term usage in the process of driving sites up the rankings – amongst many other things – may be negatively affected at the expense of quicker search results. Search engine optimisation company QueryClick Ltd do not adhere to such pessimism.

With the SEO industry embroiled in a state of panic, QueryClick Ltd are not clamouring for the nearest industry exit, far from it:

“A similar epidemic of paranoia swept across the industry when personalised search first came to prominence, an feeling which has turned out to have been unjustified. The development of Google Instant may be a slight game-changer, but it does not signify the death of SEO.”

Certainly, this seems to be the dominant opinion emanating from the Google camp as well, with vice president of search products and user experience, Marissa Mayer reassuring SEO practitioners that there will be only a “small change for the SEO community.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, SEO, Services, Web, Web Directories, Web Marketing

Online Business Detective – Australia’s Newest Business Directory

Leave a comment

Agent Local is Australia’s newest online business directory – providing an all-in-one solution for Australian businesses to advertise their website, special offers, events, articles and press releases.

In the month of June, 2010, Google announced a groundbreaking change to their search infrastructure called Google Caffeine. Google Caffeine is all about providing real time information. This is Google as you have never seen it before. And the way you market online has to change along with it.

Search engines are moving into real-time. What this means for Australian businesses is that social media, blogs and press releases are going to play a greater and more important role in how a website is marketed.

Most Australian businesses do not have the time to focus and develop their internet and social media marketing campaigns. This is where Agent Local steps in. Our local business detective connects customers searching for a product and businesses that provide these services. Our website is your one-stop shop where you can advertise your website, your latest events and special offers.

Our aim is to bridge the gap between what consumers know is available and what the local Australian business community has on offer. Agent Local believes in Australian consumers finding what they are looking for. Agent Local believes in being a partner in the success of Australian businesses and making online marketing easy.

All business listings on Agent Local are optimised to appear within the search engine results of Google, Bing and Yahoo. The benefit is two-fold. Australian business owners now have another channel that they can use to advertise what is happening in their company, promote their products and services as well as generate a quality backlink to their website.

Agent Local is an Australian business directory established in 2010, with the goal of connecting customers with business owners. Our website is a one-stop shop that allows business owners to easily promote their business which is syndicated to local Australian search engines.

To add your business, go to:
http://www.agentlocal.com.au/add-business

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

UK SEO Experts QueryClick.com Welcome the Decision to Empower Users in their Consumption of Online Video Advertisements

Leave a comment

A new ad-selecting tool, ASq, is to be employed by major websites in a programme of user empowerment over online advertising. Sites such as Yahoo.com, Hulu.com and MSNBC.com aim to have the tool implemented as of next month, when users will be able to choose which adverts appear in the videos they consume online.

The reasons behind such an alternative method of product promotion are not purely altruistic. In a piece of research carried out by Vivaki, the digital branch of French advertising company Publicis Group, it was revealed that users are twice as likely to click an ad if offered with a selection rather than having a pre-determined advert forced upon them.

According to the global research director at Microsoft’s ads unit, Beth Uyenco Shatto;

“When you give people a choice, they tend to love you because you’re showing them respect.”

Perhaps love is a strong word, but the opportunity for site visitors to be given a say in the promotional material they encounter will represent a drastically fresh approach to an otherwise chore-some element. After all, as Beth Shatto reminds us;

“If it wasn’t for advertising, they [users] wouldn’t be getting the content for free.”

Already, the video advertisement market represents the fastest-growing sector within online advertising. It is expected to continue in a similar, if not more impressive vein, with predictions f r o m IDC that global online video ad spending will reach $11.3 billion by 2014. UK SEO company QueryClick.com cited the continued prosperity of online advertising as a reference for the future success of the medium, informing us that;

“2009 saw advertising spend for online marketing overtake television for the first time, witnessing growth of 4.6% despite the otherwise universal recession experienced by the entire advertising sector.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

Bing Innovation Reinvigorates Search Industry Says UK SEO Experts Queryclick

Leave a comment

In a bid to continue taking noticeable bites out of Google’s market share, Bing has unleashed yet another ground-breaking web-based application to woo searchers.

An add-on to Bing Maps, the cutting-edge app known as ‘Taxi Fare Calculator’ now allows users to determine prospective cab costs when planning journeys in major cities.

Part of a raft of new applications currently sweeping Microsoft’s search engine, SEO industry experts QueryClick believe Bing’s continued innovation makes it even more capable of chipping away at Google’s market share:

“Since the late 90s Google has held an almost unbreakable stranglehold over the search industry accounting for a staggering 60% of the market share.

“Despite Bing serving a mere 12.7% of the industry, the speed with which Microsoft are swaying millions of web users is not to be ignored.

“Microsoft realised early on that it would have to offer netizens something other than search if it was to stand a chance at cracking Google which is why we will continue to see developers pulling out all the stop to create web applications that can’t be found anywhere else.”

The new features on Bing Maps don’t stop there however with a series of other applications that cover everything from weather reports to restaurant reviews.

Weatherbug, for example, takes internet weather forecasting to an entirely new level with radar imagery, live video from observation stations and satellite technology that can accurately track and predict weather systems days in advance.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

SEO Experts QueryClick.com fear Google-Verizon Talks May Lead to End of Net Neutrality

Leave a comment

According to the Federal Communications Commission (FCC), net neutrality advocates a level playing field for all, with no form of content afforded preference over any other. This concept has come under threat recently from supposed plans by Google and Verizon, one of the USA’s leading Internet Service Providers.

The partnership between the search engine giant and telecoms operator Verizon are though to be concerned with the formation of a tiered payment system, in which content creators would pay Verizon to ensure that their site gained prominence over others.

The involvement of Google in the discussion of a fee-paying service will have come as a surprise to many, following their appeal to protect the “openness of the internet”, and the ability of users to have their content made available to the world without having to pay for the privilege.

Such favouritism would go against the tenets of net neutrality, and has evoked a counter response from the FCC, whose chairman Julius Genachowski deemed such payment-for-preference arrangements as “unacceptable”.

SEO experts QueryClick.com believe that if an agreement between Google and Verizon results in any system which involves a site paying for privileged online presence, the ordinary internet user would eventually encounter rising broadband costs in order for sites to recoup their expenses.

When assessing this situation though, it is necessary to investigate the concept of net neutrality itself, and whether it even exists in reality.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, SEM, SEO, Services, Web, Web Marketing

Sluggish Economy, Brave New Markets Continues Growth with Three New Major Clients

Leave a comment

Brave New Markets (Brave New Markets.com), the only U.S. marketing firm with a fanatical focus on results, announced today the addition of three new clients and the launch of their Internet marketing results programs, in spite of the slow economic environment. An unmatched reputation for innovation and achieving tangible marketing results were the primary factors motivating the selection of Brave New Markets by the three new clients.

ezStorage Corporation is the largest self-storage company serving Maryland, Virginia and the District of Columbia. With more than 41,000 units, they are also one of the largest self-storage companies in the U.S. Their new Internet marketing program includes a website (http://ezstorage.com/) with interactive location and availability search and online reservations and payments. Traffic to the website is supplied by comprehensive search engine optimization (SEO), e-mail marketing and online advertising program. A recently completed summer storage promotion, which targeted college students, integrated social media (Facebook, Twitter) and text messaging with the website. The three month promotion increased student rentals more than 100%.

MKS&H (McLean, Koehler, Sparks & Hammond), is one of the mid-Atlantic’s top business advisory firms to private firms and family enterprises. Brave New Markets was retained for the development and ongoing management of Internet marketing to support client acquisition and retention for Tandem Partners, MKS&H’s organizational development group. The new site (http://people.mksh.com/) uses rich content and media management to make their vast content library available to visitors. Integrated e-mail marketing, search engine marketing (SEM) and social media marketing (SMM) are already driving traffic to the site.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

Facebook ‘Questions’ Adds New Dimension To Search, Claims UK SEO Experts Queryclick

Leave a comment

Shortly after hitting the 500 million user mark last week, Facebook announced a new change of direction which will see the social media giant make its first move into the search market.

The new feature – called Questions – will see users able to ask for answers, opinions and advice from a community of fellow users.

Despite similar facilities being available via Twitter, Ask.com and Yahoo Answers, UK SEO experts QueryClick believe Questions still adds a new dimension to search as a company spokesperson explains:

“Facebook hasn’t broken new ground by providing a service where users can ask a community of people for answers. What it has done, however, is created an environment where those asking questions have access to 500 million potential answers.

“The enduring popularity of Facebook will undoubtedly see a large number of people take part in Questions which will deplete the amount of traffic and number of page views currently racked up by similar sites such as Yahoo Answers.”

Coinciding with the relaunch of Ask.com, Facebook Questions marks a noticeable turning point in the history of search with increasing emphasis on answers from humans rather than computers.

Although Facebook Questions has not be highlighted as a threat to current industry leader and pioneer, Google, SEO web design experts QueryClick still believe that internet users should expect a shift in the way we approach online search:

“When the internet first began growing in popularity about 15 years ago, people were happy to scour the web looking for answers to their questions and quickly began favouring search engines over people when it came to solving queries quickly.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Programming, SEM, SEO, Services, Software, Video, Web, Web Design & Development, Web Marketing

Top Web Design Internet Marketing Company Introduces Its New Vice President of Sales

Leave a comment

Leading New York web design and website marketing firm says that Milosh J. Cerevka brings experience and an impressive work history which makes him so valuable to the company.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York web development and website Marketing company with clients throughout the United States, the firm has named Milosh J. Cerevka, former Associate Director of Development Counsellors International (DCI), as the company’s new Vice President of Sales.

“We’re happy to have Milosh join the dzine it team, says Crisafi. “We are confident that he will be an asset to the growth and expansion of the dzine it brand.”

Cerevka has an impressive track record in sales and marketing, including holding top positions at firms such as California-based UserTrends, Inc., WebTel Wireless, Inc., and New York-based ICS Inc. Most recently, Cerevka worked at a top level position at DCI, a 50-year-old global economic development firm that specializes in marketing, public relations, social media, website enhancement, trade promotion, tourism, and business attraction services for countries, states, cities and regions.

Via EPR Network
More Internet & Online press releases

Advertising, B2C, eCommerce, Events, Online, Services, Shopping, Web

New Boating Web Site Puts Buyers Together With Sellers

Leave a comment

A new boating Web site aims to put boaters and boater wannabes in touch with the people that can fulfill their wishes. The site, www.allboatingads.com, features boats for sale, equipment for sale, as well as services such as insurance, boat service, and marinas.

Pete Riopel, a financial planner based in Larkspur, started the site after 20-plus years as a sailor.

“It seemed like a fun and interesting thing to do,” he said.

The site allows users to do a key-word search to find what they want, and also allows the search to be e-mailed to the user if new matches turn up. It also allows up to eight photos to run with a listing.

“The advantage of my site.” Said Riopel, “is that you can narrow down your search.” As with many Web sites, users are required to sign up to use the site. There is no fee to sign up.

While Riopel is computer literate, he had to learn new things to get his Web site up and running. He had to learn HTML, and about boating throughout the Bay Area. He also plans to paint with a broad brush on the site.

“I tried to cover basically everything.” Riopel said, “Everything that is boating is here, and what is here is about boating.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

The Story So Far In Yahoo’s Drive To Double Its Production Of Original Content

Leave a comment

Since the acquisition of Associated Content in May, Yahoo! have been increasing their efforts to produce a substantially improved amount of original content on their site. Associated Content is a large contributor based source of material, with approximately 380,000 writers.

Yahoo have since capitalised on this move through a smart programme of hiring, and luring in high profile names such as Ben Stiller, whose ‘webisodes’ will be created and broadcast exclusively on the Yahoo! site.

The search engine company have been making strides towards the ultimate goal of 20% original content since 2007, with the formation of Yahoo! Sports. In the development of this new dimension, Yahoo! brought in a series of editors and bloggers tasked with the job of writing original articles.

By moving into this arena, and by taking steps to evolve their business model from a search engine provider to a content provider, Yahoo! are now in direct competition with companies such as AOL and even the New York Times.

In fact, according to eBizMBA.com, Yahoo! News is the most popular news site in the USA with 70 million unique monthly visitors.

SEO experts QueryClick.com commented on Yahoo’s ongoing mission, highlighting the importance of originally produced material:

“For Yahoo!, it is the difference between covering a news story, and breaking one. The benefits of self produced content are significant, insofar as they not only enable the site to move into the more lucrative arena of content generation, but also enhance the reputation of the site as an authoritative figure in journalism.”

In another move towards the 20% target, a new VP and Head of Originals and Video Programming has been hired by Yahoo!. Erin McPherson, a trained lawyer, will be responsible for the development and production of material, as well as brokering various content partnerships between Yahoo! and other content providers.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

Search Engine Bing’s Increased Market Share Hailed As Catalyst For Innovation By Search Engine Marketing Experts QueryClick.com

Leave a comment

After a year online, Microsoft’s search engine Bing has successfully asserted itself as a real industry competitor by securing 12.7% of the search market share in just 12 months.

While Google and Yahoo retain 62.6% and 18.9% of the market respectively, Bing’s achievements are thought to have found a resonance with web users through its ‘consumer friendly approach’ and ‘type less, do more’ strap line.

Microsoft’s mobile web strategy has also added to Bing’s success with an iPhone widget being downloaded by some 4.3 million US users in the past six months alone.

Search engine marketing experts QueryClick praised Bing’s successes in such a highly competitive industry.

A spokesperson for the company said:

“When you think about web search there’s one big player and that’s Google. For years, Google have held sway over the market without much competition but this could all be about to change.

“Microsoft have invested a significant amount of money into positioning Bing as a recognised search engine and will continue to do so. In a bid to offer web users a service that goes beyond that of Google and other rivals, Bing have had to push innovation to its limits and, in turn, Google needs to do its bit to stay one step ahead.”

Looking ahead to the next twelve months, Bing developers revealed that the service would move towards returning search results based on the user’s location which would encourage more relevant suggestions; especially where shopping and travel are concerned.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

SEO experts QueryClick.com Welcome China’s Renewal of Google’s ICP License

Leave a comment

Following speculation that the search engine giant would have its license revoked after its redirection of Chinese users to the unfiltered Hong Kong site, the Chinese government have decided to renew Googles ICP license, for 12 months at least.

This is the latest in a long series of events involving Google and the Chinese authorities, in which both have refused to compromise in their operations. Now however, reconciliation has been achieved by the mutual appeasement of both sides, with sacrifices being made in order to prolong the presence of Google in China.

The immediate outcome of the announcement was a 2.8% rise in Google shares during Friday trading. The license renewal is a significant factor in the continued growth of Google, as well as a beneficial conclusion for the Chines internet industry and internet community.

In the opinion of SEO experts QueryClick.com, having access to the usage of the largest internet community in the world will prove to be a seminal step in Google’s future success. While the access of the Chinese public to the Google search engine provides a huge boost to the improving sense of open-ness in China, as well as bolstering their economy

However, the search engine has had to make a concession insofar as users are required to make an extra click in order to access Google’s search facilities on the Hong Kong site. This may lead to users turning to an alternative and more convenient option such as the Chinese engine Baidu.com.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

Facebook Changes Praised By SEO Experts Queryclick.com Following The Installation Of A ‘Panic Button’ as Recommended by CEOP

Leave a comment

Following months of negotiations between Facebook and the Child Exploitation and Online Protection Centre (CEOP), the social media site has agreed to the provision of a panic button to all users, specifically targeting those aged between 13 – 18.

Facebook have made a raft of sweeping changes recently, from the closing of its online gift shop, to the most recent addition of the CEOP backed child safety application. The social networking site had previously been resistant to the panic button feature, insisting that it already had sufficient reporting systems in place.

CEOP has recommended the inclusion of additional measures such as the panic button since November 2009. The feature, which has also received the backing of 44 police chiefs across Britain, is an opt-in service which will be promoted most heavily amongst the 13-18 age group.

Due to the optional nature of the service, a campaign is to be launched by Facebook and CEOP in a bid to raise awareness of the application, as well as the significance of online safety. This campaign involves the display of an automated message on the homepage of users within the most vulnerable age group.

This will be reinforced by a CEOP-Facebook information page which hopes to further educate youngsters of the dangers associated with social networking. By appealing to teenagers through the coverage of topics of interest such as music, celebrities and exams, the page hopes to reach as large an audience as possible.

SEO experts QueryClick.com have welcomed this approach, with the belief that the offerings of popular content will draw in the targeted traffic. One QueryClick spokesperson explained that:

“By appealing to younger Facebook members through their potential areas of interest, and by specifically targeting the 13-18 age group via automated messages, this campaign will contribute greatly towards the improved online safety of Facebook, as well as the level of confidence in parents with regards to their children’s online activity.”

Facebook have cited the reason for the closure as a result of the need to focus their attention on developing the more popular features of their site including, the news feed, photos, the ‘like’ button, and Facebook advertising. In particular, it is the advertising aspect which PPC experts QueryClick.com believe will go from strength to strength in the coming months.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

Government Looks to Facebook Users for Ideas on Spending Cuts

Leave a comment

With 23 million members in the UK alone, the social media site could provide Ministers with a wide ranging source of suggestions from the public with regards to the proposed spending cuts. The growing presence of the political world on social networking is a logical step forward according to SEO experts QueryClick.com.

The ‘Spending Challenge’ profile set up by the government has already received some 50,000 responses to their invitation for spending cut ideas. On the page, users are able to discuss spending priorities, offer their views and vote on their favourite suggestions.

It is proposed that the most worthy solutions will be further analysed by Treasury officials, in addition to the Chancellor George Osborne set to meet some of the contributors to the page to discuss their opinions.

This move signifies a turnaround in the view held of social networking sites by Prime Minister David Cameron. Prior to his election into Downing Street, the PM was deemed to be dismissive of this form of communication. Now however, the government is to make Facebook its primary means of public communication on issues of the economy.

Earlier this week, Prime Minister Cameron spoke with Facebook Founder Mark Zuckerberg to discuss a possible partnership with the site. On a recent visit to London, Zuckerberg was impressed by the level of public oriented online sites created in Britain after attending the London Facebook developer event. One particular project which appealed to Mr Zuckerberg, and one which he discussed with the PM, was the ‘Together We Can’ initiative. It offers communities in the UK a chance to influence the development of their local area.

The idea of integrating politics into the world of social networking, and subsequently creating a series of dialogues between ministers and voters, is a logical and inevitable step forward according to SEO consultants QueryClick.com. The increasing usage of social media, and Facebook in particular, cannot afford to be ignored by governments seeking to better understand and converse with a greater majority of the population.

Social media experts QueryClick.com believe that this process will vastly increase traffic levels on Facebook, and will even tempt first time users to the site. With such an influx of users, the SEO benefits will be strongly felt in terms of the traffic increase, frequently updated information, and the huge potential for information sharing across sites.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEO, Web, Web Marketing

HubShout Promotes Transparency and Accountability in New SEO Reseller Program

Leave a comment

HubShout, LLC (“HubShout”) is a national search engine marketing (“SEM”) firm that specializes in search engine optimization (“SEO”) and pay-per-click (“PPC”) management. In 2009, after several successful years of direct client SEO and PPC management, HubShout opened up an SEO reseller program to a select number of web design companies and agencies. This initial launch was actually a pilot program designed to test the applicability of HubShout’s proprietary SEM technology platform to SEO outsourcing. HubShout expanded its SEO reseller programs in 2010 based on early success and positive feedback f r o m pilot program participants.

HubShout’s co-founders, who both have backgrounds in Fortune 100 companies, agreed f r o m Day One that existing SEO reseller programs lacked both transparency and accountability. It seemed logical to them that web design companies and agencies would want to outsource their SEO; however, the state of the SEO reseller industry at that time-particularly the industry’s dominance by off-shore entities-was rife with problems and questionable practices. Many SEO resellers preferred to work under a shroud of mystery and promoted fear of inappropriate SEO tactics as a deal-closing strategy on a regular basis. HubShout views this activity as nothing short of irresponsible business practice and has made transparency in SEO outsourcing a primary focus of its SEO reseller program.

Accountability is another of the major tenets of HubShout’s business philosophy. Many SEO resellers avoid taking direct responsibility for the business results of their outsourcing campaigns. Even those firms that guarantee results tend to do so based on long-tail keyword phrases that reap no real benefits for their clients. HubShout believes that this SEO outsourcing approach is wrong. HubShout believes that the best foundation for a successful working relationship is complete honesty in all business dealings. It prominently displays and regularly discusses its search engine ranking results with resellers and end-customers. Campaigns that, for some reason, are not producing good results are openly addressed. HubShout’s founders firmly believe that successful long-term business relationships are built on open and honest win-win scenarios.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, VOIP, Web, Web Marketing

Yahoo/Facebook Deal Brings a Level of Consistency to Social Networking According to SEO Specialists QueryClick.com

In an age when many users are active on a multitude of social networking sites, it makes sense that steps have been taken to link Yahoo and Facebook together in a bid to create a more efficient and cohesive web of networks. SEO experts QueryClick.com see this as a clever move by both sides, and is aware of the potential benefits of such a deal.

Yahoo/Facebook Deal Brings a Level of Consistency to Social Networking According to SEO Specialists QueryClick.com

Yahoo and Facebook have recently announced a site tie-up, reasserting further their relationship in the process.

The dealings between the two began last year with Yahoo’s integration of Facebook’s Connect, a service which allows one to log-in to other services using one’s Facebook ID, as well as allowing users to view what their friends have been reading, watching, and enjoying on the social networking site, and to subsequently receive recommendations from such friends.

Speaking of Yahoo’s integration of Facebook’s Connect, Vice President of Yahoo Jim Stoneham explained that:

“You will be able to see your friends’ activities on Yahoo! and share Yahoo! content…directly on your Facebook stream.”

With the extension of the partnership, users with a presence on Yahoo and Facebook have the ability to update both sites simultaneously as the information on one site is automatically transferred to the other.

QueryClick.com believes that such cohesion and consistency enhances the social networking experience, creating comprehensively accurate profiles for users.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, VOIP, Web, Web Marketing

UK SEO Experts QueryClick.com Welcome Google’s Bid To Build A Case Against Internet Censorship Acting As A Barrier For Global Trade

SEO experts Queryclick.com support Google’s attempt to argue against internet censorship as being detrimental to e-commerce and world trade.

UK SEO Experts QueryClick.com Welcome Google's Bid To Build A Case Against Internet Censorship Acting As A Barrier For Global Trade

Following a year of intense speculation surrounding the current state of online security and privacy concerns, Google is attempting to build a case against internet censorship as a barrier to global trade and an infringement of human rights.

Google recently called time on its mainland Chinese language search engine at the start of 2010 due to censorship issues and a cyber attack which was believed to have originated from China.

Now the global search giant has begun working with a number of US government departments to build a case to take to the World Trade Organisation; a move that UK SEO company QueryClick said is long overdue. A spokesperson from QueryClick said:

“Google’s attempt to build a case against internet censorship is highly topical and comes on the back of increasing public and political interest into how personal information is protected as well as the kind of sites global internet users can access.

“Whatever the outcome of the report, it’s encouraging to see Google taking a proactive stance by investigating the effects of internet censorship more closely and through the lens of highly important issues such as human rights.”

Robert Boorstin – Google’s director of corporate and policy communications – said that Google wants to show that censorship causes fewer search results to be returned which has the potential to stunt trade as well as restricting Google itself from competing with China’s other search giant, Baidu.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, ISPs, Online, Search, SEM, SEO, Services, VOIP, Web, Web Marketing

High Speed Broadband Necessary To Help Aid UK’s Economic Growth Claims SEO Company Queryclick.com

Following culture secretary Jeremy Hunt’s first major speech on the provision of internet in the UK, SEO experts QueryClick.com have welcomed plans for a superfast broadband network to be rolled out across the country.

High Speed Broadband Necessary To Help Aid UK's Economic Growth Claims SEO Company Queryclick.com

Branding the UK’s current internet availability as a “scandal” and “pitifully unambitious”, the Government aim to improve the availability and speed of the network in a bid to create one of the best broadband networks in the Europe, let alone the world.

Central to the Government’s ambitious reform of UK internet provision is the opportunity to create at least 60,000 new jobs and around £18bn to the country’s GDP; a welcome addition in light of growing unemployment and crippling public deficit that fuelled the global recession.

Search engine optimisation company Queryclick.com believes that the a more thorough broadband network would be greatly beneficial to online business. A spokesperson explained:

“Online business naturally relies on a fast and reliable internet connection. Currently some three million households do not have access to a basic 2Mbps connection.

“In our view, an added three million people potentially shopping online would greatly benefit the economy. There’s also going to be people amongst that number who have aspirations of starting their own business and in this day and age the internet is an integral part to the success of any start-up company.”

Although the Government were unable to give full details of how the superfast network would be achieved it is thought that gas, water and other utility companies would – by law – have to open their ducts to allow for improved fibre optic cabling.

Via EPR Network
More Internet & Online press releases