LONDON / MADRID / PARIS, 26-Mar-2025 — /EuropaWire/ — Sabio Group today announced that its acclaimed ‘Disrupt’ programme will expand across Europe in 2025, bringing its digital customer experience (CX) transformation event to London, Madrid, and Paris. This expansion comes at a crucial time for the CX industry as rapid AI advancements, rising living costs, and volatile energy prices challenge contact centres and frontline service teams, according to a press release published on EuropaWire.

Since its launch in 2017, Disrupt has attracted around 1,000 senior decision-makers at its London and Madrid events. The 2025 programme, themed ‘Delivering on the Promise,’ will feature real-world case studies and live demos that highlight how global brands are leveraging cutting-edge AI, automation, and data solutions.

Stuart Dorman, Chief Innovation Officer at Sabio Group, emphasized the urgency of addressing today’s technological and economic challenges, noting that Disrupt offers an essential forum for industry leaders to share transformative strategies. The Madrid event kicks off on April 3rd, followed by London on May 20th at Tobacco Docks, and Paris on June 3rd at Agora Managers Groupe. Additional European locations are under consideration.

For more information and to register interest, please visit the Sabio Group website.

SOURCE: EuropaWire