SearchCatalyst Highlights Why Duplicate Web Content is Bad for Small Businesses

Duplicate web page content is bad for any website because it greatly affects SEO, but SearchCatalyst, an SEO agency dealing exclusively in small business Internet marketing, says it is particularly bad news for small businesses.

Aside from negatively impacting on a user’s online experience, duplicate content is particularly disastrous for SEO. It affects the site’s credibility, which is one of the most important ways a site can rank highly, organically, on search engines like Google. Google ranks sites based on several criteria, each of which is built into its complicated search algorithm. Relevancy is the most important – does the site list content relevant to the search query? – but credibility is a close second.

However, this issue affects all businesses, big and small. An issue that is more likely to affect small businesses, or expanding ones in the processes of upgrading their websites and online presence comes down to duplicate content on developer sites. Quite often web developer domains – where developers work on websites – are indexed by Google. Developers can be completely unaware they have created duplicate content but as websites take a few months to develop they can sit on developer domains for a while and the duplicate pages will negatively affect search rankings on Google.

This generally impacts small businesses to a greater extent than larger companies because they don’t have the scope and finances to implement new pages quickly.

Google’s algorithms are highly sophisticated and can filter out sites that have duplicate content. Some may be labelled as spam as a result, whilst others will just be listed much lower down on the SERPs. Google has become much better at detecting duplicate content since the Panda algorithm update, which all small businesses and developers should be aware of.

SearchCatalyst offers affordable SEO services to small businesses looking to boost organic search rankings and gain greater online exposure at minimal cost.

Via EPR Network
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These Days A Professional, Efficient And Stylish Website Is A Vital Component Of Any Business Aiming To Be Successful

We are currently living in a very modern age of technology, which has filtered through into every aspect of our lives, from ordering our weekly groceries online, to booking train, cinema and concert tickets, to children’s online learning environments and schoolwork. Everything nowadays is done online.

A very important part of having a business in the twenty-first century is having a website. You need a website that clearly displays what you are and what you do, and immediately impacts to your customers why they desperately need you.

Not only do you need a website, but it has to be a good one. The best way to achieve the top website for your company is to hire a freelance web designer or a web design team. A web design team will generally give you a better result as each member of the team has his or her own strengths, that will all be pulled together to achieve the exact website you need and want.

There are hundreds and hundreds of web designers out there, so you need to carefully look through their online portfolios to see what captures your attention. There will be some work you really love and others that you don’t. You will also notice that some web design companies have worked for very large, international companies, whilst other have only done work for local businesses. Other companies will have worked for a range of large, successful companies and smaller, local companies.

Ideally you want to try and pick a web design company whose work you love, that is located near to your business. That way you can really connect with them personally and easily have meetings to discuss exactly what you need and what you want from them. It’s much easier to talk about web design in person rather than over the phone.

If you are in South East England, or more specifically in Kent, then the team you want is TME (http://www.tmesolutions.co.uk). They are a web design and online marketing agency, based in Kent, which has been running for seven years. They are a close-knit, family run team comprising of fourteen enthusiastic and creative coders, designers, online marketers and project consultants.

Over the years, they have built their business to be efficient, creative and successful, yet friendly. They’ve worked to provide web design in Kent for relatively small local companies such as Lau Hairdressing in Maidstone, Express Cleaning Supplies in Aylesford, and ACE Sheds in Ashford. Their new websites allowed these local companies to bloom; expanding greatly and increasing their profits rapidly.

As their own company grew, TME also started to work for some of the biggest, most successful and most profitable companies in the world. This includes the likes of Tile Depot, who own over twenty stores across the UK and Centroid Motion Capture who provide animation for major films. Additionally, Worldwide Parcel Services, who are one of the largest parcel couriers in the UK, and most impressively, an exclusive training portal for Samsung Mobile.

TME are one hundred percent committed to producing amazing, creative and useful websites. They take companies and aim to boost their profits, regardless of how famous they already are. They strive for improvement.

Via EPR Network
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