Monthly Archives: March 2009

Domain Names, Hosting, Internet

Web Host Easyspace offers .TEL for General Availability

Easyspace, one of the largest web hosting and domain name providers in the UK, is now offering the popular .TEL domain extension during its General Availability launch stage.Having just complete its Sunrise and Landrush launch periods, the .TEL has proven to be a highly sought after extension, generating several thousand sales despite the premium price attached to it during those phases.The .Tel domain name Landrush period closed (and general availability opened) at 11.59pm, Monday 23rd March. As part of the transition, pricing and registration restrictions have changed, with the cost dropping to just £12.50 and minimum registration term dropping to just 1 year. Extended registrations are available up to 10 years.The .Tel is a new Top Level Domain (TLD) which enables individuals and businesses to store, updated and publish all contact details, web links and keywords directly on the internet under one unique .Tel domain name. The .Tel extension offers an integrated solution for all communication listings giving unlimited control over how and when users are contacted.Easyspace.com is one of only a handful of UK based domain name registrars who offered the .Tel domain name during its Landrush period, and is one of only a handful to offer it during General Availability.

“The .Tel extension received a massive response during its Landrush launch period despite the premium price attached to it. With that in mind, we’re expecting even more interest now that the price and minimum registration terms have reduced so significantly as part of the transition from Landrush to General Availability.” comments Errol Vanderhorst, Sales and Marketing Director for Easyspace.

To find out more, visit the .Tel domain pages on the Easyspace website at www.easyspace.com/tel_domains

Via EPR Network
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Advertising, B2b, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia Uncovers Britains Missing Millions

Bigmouthmedia reports Britain’s top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100’s digital marketing activity revealed that some of the country’s biggest brands are missing out on a potential online revenue stream worth over£370million.

While the majority of the UK’s leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.

“This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain’s biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

Lyndsay continued, “Affiliate marketing is a well established and proven digital channel, and the fact that so many leading companies continue to ignore it is remarkable in light of the current economic situation.”

Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.

In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.

Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies’ potential 2009 income from the channel based on a more conservative figure of 10%.

“Affiliate marketing is a pay for performance model – you can see exactly where your pound is being spent. It’s a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,” said Jen Brain, Affiliates Manager at bigmouthmedia.

Jen concluded, “The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Affiliate marketing, Social Media Planning, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news, to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

Via EPR Network
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Advertising, B2b, Events, Internet, Online, Services, Web, Web Directories

Market Square Group Launched To Promote Events Industry

1 Month After its launch Market Square Group is already seeing a high volume of traffic as the economic conditions dictate a closer focus on the profitability of business activities.

The Market Square Group Website aims to provide:

a meeting place for market and festival traders, town centre managers, event organisers, event service providers, product wholesalers and businesses involved in corporate hospitality.

• What They Are Offering – Events, links, contacts and information that will benefit a range of individuals and groups all of whom need each other to grow and promote their businesses.

• A Forum – As Events Organisers ourselves we recognise the pressures on promoters, traders and service providers alike. One secondary aim in developing this website is to provide a forum for all those involved in events.

• Value in Events – The Market Square group believes that the demand for themed events and traceable products is growing. They aim to ensure value and validity in each venture they undertake.

Paul Kennedy managing director of Market Square Group Ltd says that all businesses must now be more competitive in terms of the services or products that they are offering. “We are first and foremost event organisers, but over the years have accumulated a wealth of knowledge in all aspects of the industry – so often the difference between success and failure is down to having the right contacts and local knowledge. When we think back to all the things that we might have done differently with the benefit of hindsight, it becomes clear how valuable such experience might be to others in the industry.

I suppose some might say that we are being over generous with the information that we are prepared to share, but we see it as a way of ensuring long term business relationships with our customers and, just as importantly, ensuring that events continue to attract visitors by developing the right themes”.

Market Square Group sees the development of its website as an addition to the traditional marketing techniques that it has always pursued. It believes that there is no replacement for direct personal contact when dealing with customers and we always take care to understand exactly who we are dealing with. New traders, event organisers, town centre managers, hospitality organisers who register on the site will always receive a phone or a personal e-mail from one of us in the office. Not only does the customer gain some reassurance, but it helps the company to determine how they might best be of assistance.

The company has seen a marked reduction in calls and e-mails from traders already on their books since the launch of the website. According to Annie Antor who is responsible for direct customer liaison, this is down to the fact that most of the questions are now answered by the information carried on the site. “Whereas in the past, stall holders have tended to call as each new question arises, they can now sit quietly in front of the PC and gain a thorough understanding of what we as a company are trying to achieve and how they might best benefit from our business. For example, we have made great efforts to give as much information as we can on our venues and events without rewriting the books on history and demographics. The addition of links to venue maps and venue reviews from the town centre mangers and event organisers provide extra help in decision making. Ultimately, we are presenting the facts – it is then for the customers to decide – the website is equally a reference tool as well as a marketing tool”.

There is no denying that the Market Square Group website is an attractive fellow, colourful, image driven and with a gently ironic nature. As many have learnt to their cost, however, there is no mileage in a website that is just a pretty face. So how does the back end assist the administrative side of the business and are the potential customers finding what they are looking for?

Paul Taylor from Byte Design, the company who built the site gives his point of view “Market Square Group came to us with a budget and a pretty good idea of what they wanted in terms of functionality and look. It was clear from the start that they knew more or less what they wanted from the start; our job was to provide a fully functional database that would provide an administrative system for the office whilst at the same time and use a little artistic licence to ensure that the site stood out from the crowd. I would rank the end result amongst the top 3 sites that we have delivered. This was made possible in part the nature of Market Square’s business and part by the demands of the Market Square’s MD – we really accepted a challenge with this one, but the end result will have long term benefits for us as well as the customer”.

The proof of this pudding should perhaps come from Lesley Collins who runs the admin side of Market Square Group “Until we had this database facility on the website, bookings and orders could come my way from a variety of directions including faxes, envelopes and notes on pieces of paper from phone bookings and printed off e-mails. Now, they all just sit there in cyberspace waiting for me to log on an pick them up – the best thing is that they can’t be accidently filed in the wrong box or dropped in the wastepaper bin. Less paper in the office too, and that to a large extent is what Market Square Group is really all about with its Keen Green and Ethical Trade Events.

So if you are a market or festival trader, event organiser or town centre manager visit the Market Square Group website today to explore ways of improving your business model and your revenue.

Via EPR Network
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Advertising, B2b, eCommerce, Internet, News, Online, SEO, Services, Web, Web Marketing

Bigmouthmedia Summit To Map Out Finance Sectors Online Battleground

Bigmouthmedia reveals that one of the UK’s leading online business experts is set to tell an audience of financial sector executives that the digital media will be a key battleground in their fight to beat the downturn.

Speaking ahead of the bigmouthmedia finance summit in April, Econsultancy CEO Ashley Friedlein believes that the finance industry faces a fight on two fronts over the coming year. In addition to coping with an uncertain market, he says the beleaguered sector will also be forced to come to terms with the explosive growth of social media.

“While the financial sector faces an unprecedented crisis of consumer confidence, it is also operating in an era where the way that businesses interact with the public is changing at a breakneck speed. The remarkable popularity of social networking applications such as twitter, LinkedIn and Facebook has taken many businesses by surprise, but the medium has already become a key commercial communications channel,” said Friedlein, “Coming to terms with these new channels and keeping pace with the rapid developments within them will be one of the critical challenges facing businesses in the months ahead.”

Drawing upon Econsultancy’s wealth of industry research, Friedlein plans to use the event to demonstrate how businesses can effectively engage the social media. Joining a line up of some of the UK’s best known online finance specialists, his presentation will contribute to an agenda designed to take participants through the key marketing strategies recommended to help businesses prosper in the current economic climate.

He will be joined by Senior Head of Financial Services at Google UK Ian Morgan and Tom Pearman, Finance Manager at Microsoft Advertising. Comscore’s Paolo Barbesino, Yahoo Finance Category Director Jeremy Fawcett and Will Cooper from New Media Age will also be presenting.

“It may be a tough time for the finance sector, but there are still opportunities for smart, successful companies working towards the recovery,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

He continued, “We designed this summit to highlight the positives, and the attendees can look forward to an exciting event focused on successful strategies, informal networking and a chance to speak directly with the people at the forefront of online finance in the UK today.”

The bigmouthmedia Finance Summit takes place in London on 8th April and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can call 0845 130 0055 or email hello@bigmouthmedia.com for an invitation.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search Engine Optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, , Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

Via EPR Network
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Affiliate Program, eCommerce, Web, Web Marketing

The Internet’s Most Popular Wedding Favor Store Offers Affiliate Marketing Opportunities Through Shareasale, Avantlink And Linkconnector

AmericanBridal.com, the Internet’s most expansive collection of unique and affordable wedding favors, today announced that it is offering affiliate marketing opportunities through Shareasale, Avantlink and Linkconnector. AmericanBridal.com pays 10% referral commission on sales and provides very appealing promotional offers that can easily turn referral visitors into paying customers.

“There are many affiliate programs out there, and one of the reasons we are successful is that we are constantly offering special promotions and offers that are too good to resist,” said Shirley Tan, founder, AmericanBridal.com. “Helping to convert referral traffic to actual sales means that our affiliates can earn commissions more regularly.”

Affiliates appreciate the generous promotions that AmericanBridal.com offers to their referrals, which makes it easier for publishers to earn money. One of the most popular and blogged about promotions was AmericanBridal.com’s $5 bridesmaid tote sale. Affiliates can post the promotional banners to help drive traffic to AmericanBridal.com. Once there, the unique selection of products coupled with a competitive price ensures that referral visitors become customers.

Due to popular demand, AmericanBridal.com is bringing back the $5 bridesmaid tote special for a limited time. Choose f r o m a selection of bags including tote bags, cosmetic bags, pet carriers, overnight bags, toiletry bags, purses, duffel bags, backpacks, garment bags, laptop totes and more. A coupon code is not necessary to receive special pricing. Add monogramming for just $10 more. Please visit www.AmericanBridal.com and select $5 Bridesmaid Totes banner.

In addition to the Tote Bag promotion, AmericanBridal.com is offering a 50% reduction on clearance merchandise (enter coupon code clearance50 at checkout). Clearance code cannot be combined with the $5 Tote Bag sale.

A popular destination for wedding favors, bridal shower favors and discount wedding favors that don’t look like cheap wedding favors, AmericanBridal.com is now serving and shipping to U.S. and international customers.

AmericanBridal.com offers the most extensive collection of wedding favors and accessories such as party favors, wedding invitations, personalized gifts, wedding ideas, wedding flowers, cake toppers, thank you cards, wedding guest favors, shower favors, wedding jewelry, wedding decorations, wedding centerpieces, bridal shower games, wedding programs, bridal jewelry, bridal shower invitations, place cards, usher gifts, wedding albums, wedding announcements, favor boxes, unity candle, wedding anniversary gift, wedding checklist, wedding bells, wedding napkins, wedding veils and much more.

About AmericanBridal.com
AmericanBridal.com is the online source for unique and affordable wedding favors and accessories. For every theme or season, AmericanBridal.com has the most extensive selection of products that are guaranteed to make any wedding an unforgettable event for the bride and groom and their guests.  F r o m fun and unusual to traditional and elegant, Americanbridal.com specializes in personalized wedding favors, attendant gifts, wedding ceremony accessories, unique bridesmaids gifts and groomsmen gifts, bridal accessories and jewelry, and themed wedding favors. AmericanBridal.com offers the selection of a showroom with the convenience of online shopping and superior customer service at prices that can’t be beat. For more information, please visit us at www.AmericanBridal.com.

Via EPR Network
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Internet, Online, SEO, Services, Web Design & Development

Web Site Company Focused On Disable Friendly Designs

Companies are becoming more aware of how their web site appears to users and how to improve their accessibility. However, there is an audience that is still being forgotten when designing a web site; the disabled.

Disabilities range immensely, but The Creare Group is working towards creating their websites to cater for some of the conditions people possess that affects their use of the Internet. The Creare Group is a company who is discovering different tools to use on their site to ensure they are user friendly for everyone.

With video files integrated on their site, The Creare Group sees this as a tool that may be appealing for those with limited eye site. The percentage of web sites that are accessible to people who are visually impaired is less than a third and there needs to be ways to make websites far more user friendly.

The videos explain what the Creare Group can offer a customer in terms of a web design, SEO (Search Engine Optimisation) and to also explain their new franchise opportunities that have opened this year. These videos are such a proven success that The Creare Group is now offering their customers a web design to enhance usability.

The Creare Group is always looking out for ways to cater for different audiences. They have done thorough research and have contacted a variety of charities to enquire about tools that could help towards making sites friendlier to those who have limited eyesight, difficulty with navigation and other disabilities that affect a persons use of the Internet.

The information that has been found is vital to the growth and improvement of not only The Creare Group sites, but also for their customers, by working towards making their web sites more accessible for the disabled. There has been a progress of what requirements are needed to aid those with accessibility difficulties.

Research is on going, but the progress The Creare Group intends to make will hopefully make their sites far easier to access and to make time online less stressful for those that have unique requirements.

Via EPR Network
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Affiliate Program, Entertainment, Internet, Online, Web

Virgin Casino Joins Single Wallet System

Virgin Affiliates casino player reports will be unavailable for seven days (starting Thursday, March 12) for essential upgrade work. Tracking will remain unaffected while this is taking place, and all your new players will show up in your reports as soon as the new system in live. Virgin Poker and Virgin Bingo tracking and reporting will work just as usual too.

We apologize for the inconvenience.

As part of this upgrade, please note that the Virgin Casino signup bonus will increase tomorrow (Thursday 12/03/2009) from 100% match Bonus up to £50 to 100% match Bonus up to £100.

We thank you in advance for updating your sites accordingly.

What is happening at Virgin Games?

Virgin Games is historically a marketing company that has promoted gaming services from three different gaming operators (Wagerworks for Casino, Boss Media for Poker and St Minver for Bingo).

We have made the big jump Last November when we officially became an operating company in our own right. That’s when Virgin Poker was added to our new shiny single account/single wallet system.

This is now Virgin Casino’s turn. From tomorrow onwards your Virgin Casino players will be able to switch seamlessly between Virgin Poker and Virgin Casino play, using the same wallet and same Virgin Games account and qualifying for common bonuses. As an affiliate you will be rewarded for all their Poker and Casino activity without having to promote the products individually.

The circle will be completed in May, when Virgin Bingo joins the party. At this stage Virgin Bingo remains independent from the rest, and you should still promote it as an individual product.

What does it mean for the players?

Becoming an operating company not only means Virgin Casino customer will now be helped by our new in-house call centre from tomorrow, it also means we will own and manage player databases and payment processing systems.

Improved customer experience

Customer service is at the core of the Virgin philosophy. Up to now, this part of our Virgin Casino support business has been in the capable hands of Wagerworks, but the time has now come to get our hands dirty and leverage what Virgin is best known for. Our plan is simple: inject Virgin’s tradition of great customer care to the world of online gaming, and make sure our visitors are welcomed, entertained and supported the way they deserve to be.

Centralized, owned and managed player database

Each of our gaming products has required individual registration. Until now it was hard for our players to browse seamlessly through our game offerings. This is about to change. No more Virgin Casino, Virgin Poker or Virgin Bingo players, we’re building a happy home where all of our players will become Virgin Games players, regardless of their game-play preferences. Once all our products are integrated, new players will only need to register once, after which they will have access to our full library of games. Whether they prefer slot games, multi-table poker or a quick game of bingo, they’ll only ever be a few clicks away from thrilling entertainment.

Centralized, owned and managed new single wallet

Imagine owning three different wallets for your shopping: one to buy bread, one for vegetables, and a third one for milk. Doesn’t make much sense, does it? Not to worry: as Bob the builder would put it, our single wallet will fix this! Under the new system, all deposits, awarded bonuses and winnings – regardless of the type of game played – will be safely stored in the new Virgin Games single wallet, which will allow your players to use their funds wherever they want, whenever they want. Just like in real life, only without the queue at the supermarket checkout.

What does it mean for you, the affiliate partner?

From increased cross-product revenues and holistic player reports to across-the board prime commission rates, this brings our affiliates nothing but good news!

More cross-product revenue

By making it easier for our players to get in touch directly with us, register, deposit, withdraw and – most importantly – switch quickly and seamlessly between game types, this is guaranteed to generate increased cross-product revenue for the affiliates sending us players.

Only prime commission rates

We are keeping the 50% welcome rate for 2 months, after which our standard base rates jumps from 30% to 35% flat for both Poker AND Casino, and we are dropping the tiered system.

Virgin Bingo rates remain unchanged at this stage.

Confused? Here’s an example :

You are a new affiliate who sends us a new player from a Cleopatra or Elvis banner from your site. Chances are this player likes playing slot machines. As the affiliate who sent us this player, not only will you get 35% (or whatever rate you’re on) revenue share on his slots game-play, but you will also – should this player decide to play poker a few days later – get a full 35% on his poker rake. Whatever game the player you sent decides to go for, and whatever the software provider, you will receive prime rates for their play, across all games all the time.

New reporting

Even though most of our promotional strategy through the affiliate system will remain unchanged (we will still provide game specific banners and marketing tools), the boundaries between products and type of players will slowly fade, and your reports will change accordingly.

When is this happening?

Virgin Casino will be integrated tomorrow 6am GMT. From this time onwards everyone you send who registers at Virgin Casino will become a Virgin Games player, earning you automatic commission on both Casino and Poker gameplay.

What is going to change, and how?

Player report

Your new “Virgin Games” Player Report will now show Virgin Games players who have played at Virgin Casino AND Virgin Poker (as opposed to one report for Virgin Casino and another one for Virgin Poker). Virgin Bingo will remain as a separate tab until it joins the party next May.

Filters will be added to the Player Report so you will be able to run it only for Poker or Casino gameplay, or both.

A drop down archive report will also be available for you to check your old stats:
– pre Virgin Casino integration – taking place tomorrow,
– pre Poker integration (i.e. before 19th November 2008, but that\’s already available in our system)

It might get a bit confusing at first but you will soon be able to make sense of it all. In any case, help is – as always – just a click away:
affiliates@virgingames.com.

Snapshot report: unchanged.

Creatives report: unchanged.

Payment report : unchanged.

Marketing tools

Important: Virgin Casino signup bonus is changing from 100% match bonus up to £50 to 100% match bonus up to £100. Make sure you modify our bonus information on your sites accordingly.

Virgin Casino Banners will be automatically updated with the new bonus, nothing for you to do here (unless you host the banners yourself, then read the end of this email).

Casino Bonus aside, no other change, each product will be promoted individually, the only difference is that a player coming from a Virgin Poker banner could make most of your commission on Virgin Casino without you having anything to do about it.
Groovy!

Tracking

There will be no change to our trackers. We take pride in the backwards compatibility of our system, so you will not need to do anything when switchover happens tomorrow. You can keep on using the same tracking links you’ve always used, as we took care of plugging them into our new database.

Graphics, Banners, Branding

New structure generally involves new branding, and we won’t be the odd ones out: new logos, new messages and imagery are part of the reshuffling, and that’s exciting news. Again you will not need to move a finger. We’ll make sure our banners, logos and other graphic materials are overwritten with the flashy new version, so the updated versions will show automatically on your site.

Note: if you are hosting the banners locally, it is your responsibility to get the updated version from our site.

We remind you that Virgin Casino will increase signup bonus from 100% up to £50 to 100% up to £100. Make sure you pick up and host the new banners!

We understand it may be more practical / reassuring for some affiliates to host the banners themselves; but if you do you will be responsible for the extra work that goes with this decision, i.e. you will need to manually update all of your outdated banners. This is really important as the last thing anyone wants is a visitor getting to our site through an interest for an outdated promotion. This is as bad PR for us as it is for you (the affiliate), as we will have to apologize to the player and explain that you should have updated your site and didn’t.

Via EPR Network
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Affiliate Program, Internet, Online, Searching, Security, Services

UK’s Leading Online People Search Facility Establishes A New Affiliate Marketing Campaig

Tracesmart, the UK’s leading online people search facility continues to go from strength to strength despite the economic conditions, as the company sees year on year growth approaching 25%. Tracesmart provides a quick and easy way to search the electoral roll to conduct an address search or people search and thousands of their customers have been able to find relatives or long lost friends using the service.

This week Tracesmart will launch its new affiliate program whereby partners or affiliates will promote the company’s service by way of banner advertising on their respective websites and receive commission based on sales attributed to their banner link. The aim is to attract as many websites as possible to sign up to the program to increase the company’s brand awareness and drive traffic. It will, in addition, generate income for our affiliate members, as leads are converted into sales.

Matthew Hopkins, Tracesmart’s Internet Marketing Executive and Affiliate Manager commented, This affiliate program is an important development for our people search, address search and electoral roll search facilities. This project will help deliver my key objectives over the next twelve months and we are hopeful of witnessing further sales growth from our online people search service.”

Hopkins added, “Following exhaustive research, online marketing company, Deal Group Media or ‘DGM’ were chosen to deliver and administer the project on our behalf. DGM is probably the UK’s most experienced affiliate network, specialising in affiliate and search engine marketing. It’s important to get the right partnership in place to manage such a key program as this.”

The internet has become a far bigger proposition nowadays, becoming a key consumer authority, a means of discovery, research, reference, discussion and help. For many, the internet is now the first port of call for many activities including people searching and genealogy and Tracesmart are proactively tapping into it.

Affiliate marketing has become an essential channel for driving customer growth. As broadband penetration and consumer online spending continues to rise, so does the importance of a successful affiliate program. The online sector is changing dramatically as traditional TV and radio revenue declines. The online medium is taking the lead as a new generation of consumer is emerging, influencing the significance of affiliate marketing.

Owen Roberts, Tracesmart’s Communications Manager stated, “We are confident that the affiliate program will significantly add value, to help promote our services, generate brand awareness, and increase traffic to our online people search facility, and ultimately boost sales. It’s an exciting period for us at the moment.”

  • Tracesmart Ltd – Since the launch of its website in 2004, Cardiff based Tracesmart has established itself as one of the UK’s leading providers of online people tracing tools. www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
  • Matthew Hopkins has been working within the field of Internet Marketing since 2002. He is currently responsible for driving high volumes of traffic to the Tracesmart website through SEO, PPC and Social Networking. Matthew has now taken on further responsibility as the Tracesmart Affiliate Manager.
  • Owen Roberts has worked in the creative, advertising and communications industries for over 25 years and is the voice of Tracesmart. Heading up the communications team, he raises the public awareness of the company through various media driven PR campaigns.
Free Stuff, Internet, SEM, SEO, Services, Traffic, Web Marketing

Free SEO Tools Collection

For companies looking to promote their sites on search engines and over the Internet, a new collection of SEO Tools has been published by Dixon Jones, the managing director of Receptional through his personal blog. Search engine optimisation professionals are often fiercely protective of all the tools and systems that they use to develop their craft, even though most tools are fairly accessible, so it is always helpful when those in the industry share some of their secrets.

The tools that Dixon is advocating include some “home grown” seo tools and differ from some of the many page rank checkers and auto submission software that still pervades the industry to this day. His Link analyser makes an effort to extract signs of quality from Yahoo’s Back-link data API, for example, rather than simply relying on the back-link count. Dixon Jones said: “To be honest – we have a considerably more powerful system for mapping back-links than this tool, but the one I have shown here is free for anyone to use and has the advantage of being able to quickly compare the relative strengths of two competing websites.

Dixon’s company has also developed a tool that quickly shows developers how a web page is likely to be viewed by Google when it has been indexed. The S.E.R.P.S. Preview Tool” is an SEO Tool that helps developers avoid creating pages that a user will never click on from a search result.

Another tool reflects the modern day approach to Internet Marketing, by providing a simple – but effective way to manage your passwords over multiple social networking sites, In the current age of Internet marketing, it is entirely possible – even likely – to develop hundreds of passwords just to “keep it altogether”. This presents a very real security risk if you use the same password across multiple systems. If any one system gets compromised, one’s whole social network could also be compromised. This tool allows you to remember one password, yet generates unique passwords for all domains.

All the SEO tools are free to use, although some are third party. Dixon Jones is due to speak in Iceland and Ireland in March about Search marketing and SEO. (Ref: Qvswr)

About Receptional.com
Receptional.com caters for the growing number of companies who wish to realise the potential of their web sites. The company offers a portfolio of internet marketing services to maximise and monitor web site traffic and has an enviable reputation for the management of paid and unpaid search for its clients. Receptional remains one of only ten UK search engine marketing companies granted Overture accreditation.

Via EPR Network
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B2b, Hosting, Internet, Online, Web

AvaHost.Net Upgrades Reseller Web Hosting Plans

This spring, the new growth on local flora, brings with it a new promise from AvaHost. That widely recognized web hosting company has offered to upgrade each of its Reseller hosting plans. That means that anyone using Avahost to start a web hosting business could possibly remain free of his or her biggest expenditure.

Since its founding in 2001, AvaHost has been giving its clients attractive “packages.” The new package increases the appeal of the AvaHost reseller hosting plans. Each new package gives a client a monthly traffic allowance that is two times the size that AvaHost provided earlier, before offering any type of upgrade.

In addition, each new AvaHost Reseller upgrade will include an increase in the amount of disk space that is to be made available to the client. Moreover, each AvaHost client will have an opportunity to renew his or her contract, a contract that calls for regular payments of only $15.95 per month.

AvaHost knows that each of its clients expects that payment of the monthly fee will provide any one client with top notch web hosting services. So AvaHost has promised some free software to each online company that invests in AvaHost’s Reseller upgrade. That company will receive both an Online Web Site Builder and a 1-Click Auto Installer. Armed with such equipment, the same company should be able to install 50 of the most popular, the most “in demand,” open source software.

That offer of free software comes on top of great guarantees, guarantees that are already mentioned on the AvaHost website. AvaHost now gives each of its clients a 60 day guarantee. An unhappy AvaHost customer can expect to receive back any money that he or she spent for web hosting services within a 60 day starting period. (Minus the cost of a domain name registration).

This eight year old web hosting company has a long list of happy clients. The owner of the website dishsatellite.com used the web hosting services provided by AvaHost. That client made this remark about those services: “They took the time to answer my questions and have provided great service for this last year.”

Next year AvaHost is certain to post a similar testimonial from someone who has invested in one of its new Reseller upgrades.

Details of Reseller Packages:

Via EPR Network
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