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Streamline.net Reveals Business Owners Consider Making Money From Hobbies

According to research released by Streamline.net, a leading provider of value web hosting, the challenging economic climate has caused many business owners to consider raising income from their hobbies or pastimes.

The study of 1400 business owners* found that 42% have considered creating an enterprise from their hobbies or recreational skills in order to increase earnings. The down-turn in the economy has led more than half of SME owners to reconsider their work-life balance in general. 1 in 3 owners believe that since the recession they are more likely to launch a business unrelated to their primary business activity. For many, earning their living from a recreational pursuit is now seen as most likely to provide long-term happiness. The internet is seen by two thirds of owners to be the first port of call for launching an enterprise from a hobby or pastime.

Streamline.net’s study of British small and local businesses found that economic pressures over the past 2 years have led many to reconsider how they earn their living. 42% admit that the recession has directly led them to consider options for earning money from their hobbies or pastimes (such as sports, crafts or travel) whilst 23% report that they can already do so. 56% of firm owners would consider starting a new venture related to their hobbies rather than their professional capabilities.

Launching an internet-based business is seen as the most feasible, with 66% of owners saying they would focus their sales efforts online. Nearly all of those that currently make money from hobbies or secondary skills (22%), use the internet as the main means to source this income.

The data reveals that the recession has prompted 53% of small business owners to re-think their work/life balance, and 90% have reconsidered what motivates them about work. It appears that many have concluded that earning an income from hobbies or skills unrelated to their main business activity offers the most potential for happiness. The ability to earn a living from hobbies or pastimes is viewed as the most desirable scenario for 48%. 40% would still see the earning of maximum income from their existing business as the best route to happiness.

Steve Holford, Marketing Director at Streamline.net, said “Britain’s small business owners have weathered challenging times, however, the data suggests that the entrepreneurial spirit is very much alive. More owners are keen to start out in a totally new direction, and creating a hobby-based business is a common ambition. Plus with simple and affordable web hosting solutions it is easy to get a business online without the need for any technical expertise or significant investment.”

Via EPR Network
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Unmemorable Web Addresses Holding Back Small Firms

Streamline.net research reveals many small firms may be held back due to poor web address choices.

The study of 1300 consumers* by Streamline.net, a leading provider of value web hosting found that 1 in 5 Britons who use small business websites regularly struggle with domain registrations that are convoluted or difficult to recall. Younger age groups are far more critical, with around 1 in 3 judging the SME domains which they use to be unattractive. A further poll of 189 UK firms** showed that whilst 34% were not satisfied with their web sales, only 3% are considering making any change to their primary domain name. With 70% of Britons now willing to conduct business with SMEs via the Web, the ability for a consumer to easily recall a web address has never been so important.

Streamline.net’s study of 1300 shoppers during the Christmas shopping period, found that the web addresses of small firms are a bugbear for 25% of men and 20% of women. Younger age groups were far more critical than older ones with around 1 in 3 Britons aged 16 to 35 reporting unattractive or unmemorable business domains, as compared with only 13% of those aged over 55 years. In terms of region, London is by far the most critical with 32% of all consumers affected as opposed to only 11% in Northern Ireland and 14% in Wales.

In fact, making modifications or additions to a company’s web identity is one of the quickest and cheapest ways for businesses to optimise their use of the web. It appears that many firms could benefit from reviewing the pros and cons of available domain options and using feedback from external audiences, such as potential customers.

Steve Holford, Marketing Director at Streamline.net, said “The data suggests that many small businesses undervalue the effect their web address can have on their consumers’ behaviour. There is a real danger their work and investment on the web can be undermined by the simple fact that consumers cannot remember their URL. Domains have reached a level of affordability whereby every business owner can now afford to experiment with alternative domain choices”.

Streamline.net recommends that companies explore opportunities within less obvious TLDs including .biz, .net and .eu. For example, Streamline.net offers the .LTD.UK domain registration for only £4.25/year+VAT. Additionally, web hosting packages are supplied with free inclusive .UK domains.

Via EPR Network
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