Tag Archives: uk seo company

SEO Experts QueryClick Welcome Launch of Google’s New Online Magazine Think Quarterly

In a word dominated by constant algorithm updates and product launches, Google’s release of this polished, beautifully crafted, and highly informative magazine (or book as it is referred to by the search engine giant) offers a more reflective and in-depth look at the wider issues surrounding online business.

As Matt Brittin, Managing Director of Google’s UK and Ireland Operations, insists, Think Quarterly is:

“a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

For UK SEO company QueryClick.com, the online magazine is a very welcome addition to the industry. A QueryClick spokesperson commented on the benefits of the publication:

“Although the vast majority of businesses are highly aware of the importance of online marketing, and SEM in particular, there remains a degree of inhibition regarding the ins and outs of search engines and the extent of the importance of active engagement with search engine optimisation.

“Think Quarterly will hopefully serve to demystify some of the more inaccessible tenets of search engine operations by reaching out to businesses on a more accessible level.

“By attracting a broad spectrum of business minded individuals hoping to gain a better understanding of online culture, the significance of SEM will hopefully permeate (whether directly or indirectly) through the pages of the magazine.”

Via EPR Network
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UK SEO Company QueryClick Ltd Analyse The Updated Version of Google Analytics

Four days ago, Google announced that a new version of Google Analytics would be rolled out to all GA users. For UK SEO company QueryClick.com, the new and improved feature means an enhanced ability to analyse data and report their findings back to clients.

The announcement came at the Google Analytics User Conference in San Francisco last Thursday. Though the new version will not be immediately available to users, a closed beta version has been offered out to willing test participants, eager to get a first look at any changes and improvements.

Many of the refinements which have been implemented were the result of feedback from frequent GA users, something which has been backed by the SEO experts at QueryClick.com:

“By assessing the actual user experience, and acting upon feedback provided by those who rely on Google Analytics on a daily basis, Google has demonstrated its ambition to create a truly user-friendly experience.”

Some of the major refurbishments include the ability to view various advanced segments without the need to compare against ‘All Visits’, as well as the option to customize an account dashboard. The latter provides users with a greater level of control over the hierarchy of their data, as well as allowing for enhanced visual customization; you can view data in whichever format (pie chart, timeline, table etc…) you prefer.

Much of the renovation has been focused on the look and feel of the user interface, with significant alterations being made to the overall design, as well as to the report nomenclature. What was previously categorised as Goals will now be labelled as Conversions, while Network Properties and browser capabilities will now fall under the umbrella of Technology.

For QueryClick.com, the allowance for multiple dashboards per client is one of the more attractive new features. A spokesperson said:

“This allows for a far more comprehensive set of account highlights, offering users the ability to access the key points of different aspects of any campaign with far greater ease.

“For example, those who track the social media performance of a site, or have a particular interest in specific site activity, can collate all the basic info they need in an easy to reach location.”

The latest development has come following the recent integration of Google Analytics with Google Webmaster Tools. Though the integration was not deeply rooted – users can now access a client’s referral traffic report from the GWT links section – it provides a preview of things to come.

Via EPR Network
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Closure of MyBlogLog Indicative of The Stifling Effects of The Yahoo Brand According To SEO Experts QueryClick.com

It comes as no surprise that the MyBlogLog service will be closing this year, following the leaked statement in December 2010 concerning the closure of a stream of services including Delicious, Yahoo Buzz and Yahoo Picks. The leaked screenshot surfaced when it was posted to Twitter by former Yahoo employee and founder of MyBlogLog, Eric Marcoullier.

MyBlogLog was acquired by Yahoo little over 3 years ago for a sum of $10 million. Its purpose was the creation of widgets which site owners could insert in order to track fellow MyBlogLog members who read their blogs. Similar to the idea behind the display of “like” widgets by external websites.

The service is to be officially shut down on the 24th May this year, with any unused subscription portions due to be refunded back to premium service users.

UK SEO company QueryClick.com commented on the familiarity of the ill-fated acquisition:

“The demise of MyBlogLog is the latest in a series of failed acquisitions by the company. Such an anti-climactic relationship has become a miserable familiarity where Yahoo is involved, with many citing the persistent failure to follow up on initial hopes and promises as the major flaw of both sides.”

Several examples can be cited, such as the largely forgotten acquisition of ‘Upcoming’ (a site providing a local and national listing of events) in 2005 and the deal between Yahoo and Flickr dating back to the same year. The latter promised much, but has since withered into the background for anyone except photo enthusiasts, with Facebook consuming up more and more of the photo sharing market. Upcoming on the other hand, was one of the Yahoo services earmarked for mergers or consolidation in the leaked screenshot of December 2010.

The cuts being made are in accordance with the overall plan to reduce costs within Yahoo, who had also made the decision to layoff hundreds of staff at the end of last year.

The demise of so many of Yahoo’s acquisitions can be categorised under one main defect, largely the neglect of the acquired company following the initial phase of thrill and ambition for the future. A spokesperson for SEO experts QueryClick.com pin-pointed the common factor between the doomed Yahoo acquisitions:

“For so many of those start-ups taken on by Yahoo, a primary sense of optimism was soon stifled by an excess of bureaucracy and an inability to agree and get to work on new products or innovations.”

Via EPR Network
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