Tag Archives: Search marketing

Free Stuff, Internet, SEM, SEO, Services, Traffic, Web Marketing

Free SEO Tools Collection

For companies looking to promote their sites on search engines and over the Internet, a new collection of SEO Tools has been published by Dixon Jones, the managing director of Receptional through his personal blog. Search engine optimisation professionals are often fiercely protective of all the tools and systems that they use to develop their craft, even though most tools are fairly accessible, so it is always helpful when those in the industry share some of their secrets.

The tools that Dixon is advocating include some “home grown” seo tools and differ from some of the many page rank checkers and auto submission software that still pervades the industry to this day. His Link analyser makes an effort to extract signs of quality from Yahoo’s Back-link data API, for example, rather than simply relying on the back-link count. Dixon Jones said: “To be honest – we have a considerably more powerful system for mapping back-links than this tool, but the one I have shown here is free for anyone to use and has the advantage of being able to quickly compare the relative strengths of two competing websites.

Dixon’s company has also developed a tool that quickly shows developers how a web page is likely to be viewed by Google when it has been indexed. The S.E.R.P.S. Preview Tool” is an SEO Tool that helps developers avoid creating pages that a user will never click on from a search result.

Another tool reflects the modern day approach to Internet Marketing, by providing a simple – but effective way to manage your passwords over multiple social networking sites, In the current age of Internet marketing, it is entirely possible – even likely – to develop hundreds of passwords just to “keep it altogether”. This presents a very real security risk if you use the same password across multiple systems. If any one system gets compromised, one’s whole social network could also be compromised. This tool allows you to remember one password, yet generates unique passwords for all domains.

All the SEO tools are free to use, although some are third party. Dixon Jones is due to speak in Iceland and Ireland in March about Search marketing and SEO. (Ref: Qvswr)

About Receptional.com
Receptional.com caters for the growing number of companies who wish to realise the potential of their web sites. The company offers a portfolio of internet marketing services to maximise and monitor web site traffic and has an enviable reputation for the management of paid and unpaid search for its clients. Receptional remains one of only ten UK search engine marketing companies granted Overture accreditation.

Via EPR Network
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Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

Bigmouthmedia launches campaign to promote search marketing as career option

Bigmouthmedia, independent digital marketing agency, has launched a new cross-industry campaign to promote a career in Search and digital marketing to university graduates.

The move follows the recent publication of survey results revealing that the majority of Scotland’s new graduates feel that higher education should do more to connect students to potential opportunities in emerging industries. The research, which was conducted earlier this year by bigmouthmedia, also revealed students’ beliefs that universities are failing to adequately prepare leavers for life in the real world.

Despite the fact that search marketing has grown from nothing to become a £1.2bn a year business in the last decade, until now none of the UK’s careers advisory bodies have listed search engine optimisation or digital marketing amongst the options available to graduates. However, following consultations with bigmouthmedia, Careers Scotland have now updated their records to reflect the industry’s growing significance.

While continuing to work with the relevant sector Skills Councils in Scotland to ensure that information is available to entry-level job seekers, bigmouthmedia now plans to carry the campaign to the rest of the UK and Europe.

“Every year companies like bigmouthmedia hire a raft of recent graduates, yet our experience attending university careers fairs tells us that many new entrants to the workforce are simply unaware of the opportunities available in the sector,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

She continued, “With a wide range of roles on offer the search marketing sector can offer a career path to both science graduates with Maths, Statistics or IT related degrees and social sciences students with creative, language and communications skills. We believe that new career paths like this have a vital role to play in the economy, and will continue campaigning to ensure that the relevant advisory bodies are kept up to date.”

“It’s often been joked in the search marketing space that no one wanted to be a search marketer when they grew up. Such jobs didn’t exist. Now they do, and it’s great to see that careers services are catching up to help provide education for this important career,” said Danny Sullivan, Editor In Chief, SearchEngineLand.com.

About bigmouthmedia

Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Via EPR Network
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