Category Archives: Web 2.0

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Bing’s Move Towards Social Networking Integration Is A Smart Move, Says Seo Company Queryclick.com

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Microsoft’s Bing has been trying to chip away at Google’s prime position in a number of ways, and now the search engine has revealed a new social integration strategy sure to get industry experts talking.

As an increasing number of web users turn to social networks for information and breaking news, search engines are being forced to reassess their traditional methods of ranking. This means that search engine results are changing, and the introduction of ties with Twitter and Facebook indicates Bing is embracing the new order.

The search engine will now offer real-time Twitter updates in Bing News, as well as in other SERPS, as a way to offer searchers up-to-date and breaking news in their search results. This way, the search engine hopes it will allow users to keep on top of trending topics without bypassing the search engine altogether.

This is the kind of move search engines need to be making if they want to engage with a new audience, claims SEO company Queryclick.com. A spokesperson said: “Integration like this is the best way search engines have of safeguarding their position as the top place for searchers.

“As social media channels become stronger, search engines face the danger of losing younger generations. By offering users the chance to make their searches a little more social, Bing could help tempt them to stay on one, centralised engine, rather than choosing to search within their favourite social networks.”

Additionally, Bing has announced a new partnership with Facebook, which will see Bing’s entertainment results instantly shared to Facebook users, if they are signed in to both. This feature will utilise Bing’s liked Results functionality and will allow users to share news of their favourite films, artists, musicians and TV shows to all of their Facebook friends.

The Bing and Facebook integration will also offer an overview tab that will allow Facebook users to update their statuses directly from the Bing entertainment results.

By keeping users in the search results, Bing could create an advantage for itself, said search engine optimisation experts explained. “If Bing can persuade its searchers to update their Facebook pages without having to leave the SERPs, it will have achieved something of a coup.

Via EPR Network
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Google Moving Into Mobile Phone Credit Cards, SEO Company Queryclick.com Says It’s Got Its Eyes On The Money

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Mountain View giant Google is said to be considering a move into mobile phone credit card payments, according to sources speaking to the Wall Street Journal.

Reports suggest that the search engine is poised to forge bonds with MasterCard and Citigroup so that Android users will have the ability to pay for purchases with the help of ‘near-field communications’ technology (NFC).

At the launch of the Nexus S, allusions were made to such a move, and fans of Android are welcoming the development. NFC mobile payments are also rumoured to be making their way to Apple devices in the near future, with many expecting subsequent iPhones to be equipped with NFC chips, while Orange has already joined forces with Barclaycard with the aim of offering contactless payments.

If the reports are true, Google could be set to open a new round of iPhone versus Android debates, claims SEO company Queryclick.com. A spokesperson said: “It’s a slow burning battle, but Google’s Android and Apple’s iPhones are set to continue squabbling for top position in the hearts of smartphones fans for years to come.

“While Apple may have had the initial advantage, technology geeks quickly embrace the flexibility and functionality of the Android operating system. New moves like this are exactly the kind of thing Google can use to its advantage, and if it beats Apple to the punch with contactless payments, it could cement its place at the top.”

The Nexus S is currently the only NFC ready phone on the market, although Samsung is slated to be releasing the Galaxy S II with this functionality in the summer. Apple CEO Steve Jobs has already announced NFC technology will not be included in the iPhone 5, stating his belief that the technology is still at too early a stage of its evolutionary process.

Via EPR Network
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SEO Experts QueryClick Welcome Launch of Google’s New Online Magazine Think Quarterly

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In a word dominated by constant algorithm updates and product launches, Google’s release of this polished, beautifully crafted, and highly informative magazine (or book as it is referred to by the search engine giant) offers a more reflective and in-depth look at the wider issues surrounding online business.

As Matt Brittin, Managing Director of Google’s UK and Ireland Operations, insists, Think Quarterly is:

“a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

For UK SEO company QueryClick.com, the online magazine is a very welcome addition to the industry. A QueryClick spokesperson commented on the benefits of the publication:

“Although the vast majority of businesses are highly aware of the importance of online marketing, and SEM in particular, there remains a degree of inhibition regarding the ins and outs of search engines and the extent of the importance of active engagement with search engine optimisation.

“Think Quarterly will hopefully serve to demystify some of the more inaccessible tenets of search engine operations by reaching out to businesses on a more accessible level.

“By attracting a broad spectrum of business minded individuals hoping to gain a better understanding of online culture, the significance of SEM will hopefully permeate (whether directly or indirectly) through the pages of the magazine.”

Via EPR Network
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Interact Intranet Introduces Interact Answers, A Unique Collaboration Feature Available On Its Intranet Software

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Interact, a leading supplier in intelligent intranet software, today announced the release of Interact Answers – an innovative and unique new crowd-sourcing feature which drives productivity by allowing users to post questions on the intranet and receiveaccurate solutions, using Interact Intranet’s intelligence store andthe knowledge of other users.

The easy-to-usefeature is available in the core system of Interact Intranet version 4.8. Once auser posts aquestion on the intranet,Interact Answers will attempt to provide a solution to the question.It firstly uses itsintelligent capabilities tosupply information that it thinks will answer the question, then Interact Answers will recommend colleagues with in the company it believes can help with the question. These‘experts’ are notified of the question and the question is then open for all employees to answer.

Interact Answersdrives internal collaboration as all employeesbegin to collaborate to answer the question successfully and it unlocks knowledge in the company. Interact Answersprevents relying on internalemails to ask questions, where the answers can be quickly lost and the right answer is not guaranteed. Productivity is boosted as less time is spent searching for answers and it also allows staff to ask an open question to the company if they are not sure who to direct the question to.

Via EPR Network
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UK SEO Company QueryClick Ltd Analyse The Updated Version of Google Analytics

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Four days ago, Google announced that a new version of Google Analytics would be rolled out to all GA users. For UK SEO company QueryClick.com, the new and improved feature means an enhanced ability to analyse data and report their findings back to clients.

The announcement came at the Google Analytics User Conference in San Francisco last Thursday. Though the new version will not be immediately available to users, a closed beta version has been offered out to willing test participants, eager to get a first look at any changes and improvements.

Many of the refinements which have been implemented were the result of feedback from frequent GA users, something which has been backed by the SEO experts at QueryClick.com:

“By assessing the actual user experience, and acting upon feedback provided by those who rely on Google Analytics on a daily basis, Google has demonstrated its ambition to create a truly user-friendly experience.”

Some of the major refurbishments include the ability to view various advanced segments without the need to compare against ‘All Visits’, as well as the option to customize an account dashboard. The latter provides users with a greater level of control over the hierarchy of their data, as well as allowing for enhanced visual customization; you can view data in whichever format (pie chart, timeline, table etc…) you prefer.

Much of the renovation has been focused on the look and feel of the user interface, with significant alterations being made to the overall design, as well as to the report nomenclature. What was previously categorised as Goals will now be labelled as Conversions, while Network Properties and browser capabilities will now fall under the umbrella of Technology.

For QueryClick.com, the allowance for multiple dashboards per client is one of the more attractive new features. A spokesperson said:

“This allows for a far more comprehensive set of account highlights, offering users the ability to access the key points of different aspects of any campaign with far greater ease.

“For example, those who track the social media performance of a site, or have a particular interest in specific site activity, can collate all the basic info they need in an easy to reach location.”

The latest development has come following the recent integration of Google Analytics with Google Webmaster Tools. Though the integration was not deeply rooted – users can now access a client’s referral traffic report from the GWT links section – it provides a preview of things to come.

Via EPR Network
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New Social Network Site for the Fashion Industry

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WorkinFashion the professional network for people working or seeking work in the fashion industry has just launched; attracting thousands of fashion professionals and jobseekers.

WorkinFashion combines all the best features of a social network like Facebook or LinkedIn with a sophisticated job board and candidate search system. The network offers specific profiles for fashion professionals, models, companies and recruitment agencies.

Start a career profile on the network to search for jobs, get scouted or simply to network with other professionals and companies working in the industry. Models start a profile and upload your portfolios browse casting calls and build up your fashion network.

Start a company profile to promote your brand, recruit new staff for permanent or temporary jobs.

Recruitment agencies advertising vacancies in any area of the industry from retail to design can have a profile on WorkinFashion and benefit from unlimited job advertising and candidate searching.

Search candidates, view their career profile and CV’s then connect with them to offer them employment.

To celebrate our launch, we are offering a whole year of recruitment advertising on WorkinFashion absolutely FREE to fashion and retail recruiters that sign up before the 1st April 2011.

We hope to see you joining us on the network, register your free personal, model, agency or company profile online at www.workinfashion.com.

Via EPR Network
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New Website Launched For ‘Monkey See Monkey Do’

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Smartoonz® has launched a new website for Monkey, based on the successful TV show “Monkey See Monkey Do™”.

Monkey See Monkey Do™ is a colorful, upbeat CG animated kid’s series which encourages children to engage with the show’s characters through dance. The show is successfully broadcasted by major TV channels, including Playhouse Disney LATAM, PBS Kids Sprout, France5, TVA, TVO, Knowledge, Minimax, Hop!, PBS Thailand.

The new website keeps you updated with all of Monkey See Monkey Do™ Latest News. Kids can enjoy seeing all the favorite characters, watch clips from the show, printout coloring pages, and send a message to Monkey. Parents can use the Forum to ask questions and give feedback. Through the site, users can access to “Monkey See Monkey Do™“ Youtube channel and the Facebook Fan Page.

Via EPR Network
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Closure of MyBlogLog Indicative of The Stifling Effects of The Yahoo Brand According To SEO Experts QueryClick.com

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It comes as no surprise that the MyBlogLog service will be closing this year, following the leaked statement in December 2010 concerning the closure of a stream of services including Delicious, Yahoo Buzz and Yahoo Picks. The leaked screenshot surfaced when it was posted to Twitter by former Yahoo employee and founder of MyBlogLog, Eric Marcoullier.

MyBlogLog was acquired by Yahoo little over 3 years ago for a sum of $10 million. Its purpose was the creation of widgets which site owners could insert in order to track fellow MyBlogLog members who read their blogs. Similar to the idea behind the display of “like” widgets by external websites.

The service is to be officially shut down on the 24th May this year, with any unused subscription portions due to be refunded back to premium service users.

UK SEO company QueryClick.com commented on the familiarity of the ill-fated acquisition:

“The demise of MyBlogLog is the latest in a series of failed acquisitions by the company. Such an anti-climactic relationship has become a miserable familiarity where Yahoo is involved, with many citing the persistent failure to follow up on initial hopes and promises as the major flaw of both sides.”

Several examples can be cited, such as the largely forgotten acquisition of ‘Upcoming’ (a site providing a local and national listing of events) in 2005 and the deal between Yahoo and Flickr dating back to the same year. The latter promised much, but has since withered into the background for anyone except photo enthusiasts, with Facebook consuming up more and more of the photo sharing market. Upcoming on the other hand, was one of the Yahoo services earmarked for mergers or consolidation in the leaked screenshot of December 2010.

The cuts being made are in accordance with the overall plan to reduce costs within Yahoo, who had also made the decision to layoff hundreds of staff at the end of last year.

The demise of so many of Yahoo’s acquisitions can be categorised under one main defect, largely the neglect of the acquired company following the initial phase of thrill and ambition for the future. A spokesperson for SEO experts QueryClick.com pin-pointed the common factor between the doomed Yahoo acquisitions:

“For so many of those start-ups taken on by Yahoo, a primary sense of optimism was soon stifled by an excess of bureaucracy and an inability to agree and get to work on new products or innovations.”

Via EPR Network
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Bing’s Integration of Facebook ‘Likes’ Is The Next Phase In Social Search, Claims SEO Experts QueryClick

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True to form, the world of social media shows little sign of slowing down in terms of infiltrating every aspect of our lives; search engines being no exception.

While Google laid bare plans to include relevant content from social media sources such as YouTube, Flickr and Twitter, Microsoft’s own search engine – Bing – has been preparing its move into the realm of social search with a much touted tie with Facebook.

Now Facebook “liked results” will become integrated with everyday Bing searches which Bing’s development team described as “part of a longer journey” into an improved cohesion between search and the social sphere.

Commenting on Bing’s inclusion of Facebook ‘liked results’, a spokesperson for Edinburgh-based SEO experts QueryClick said:

“QueryClick are not surprised to see Bing announce a tie with Facebook in a bid to keep shoulder to shoulder with Google following the launch of the latter’s real time, social media search results some 18 months ago.

“The ability to ‘like’ search results and see those that your friends have ‘liked’ is another step closer to a much more personalised search experience that pulls in the activities and opinions of an individual’s social circle.

“It’s also highly likely that personalised search will lead to a much greater emphasis on personalised advertising which has already been seen on Facebook.”

The introduction of the ‘Bing Bar’ – a simple tool bar function – will also serve to blur the line between search engine and social media platform even further.

Via EPR Network
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Google’s Decision To Include Social Media Updates In SERPs Is The Latest Move Towards A Greater Emphasis On The Social Sphere, Says Search Engine Optimisation Experts QueryClick

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In true Google style, barely a month goes by without the search giant making a tweak here or a change there to its algorithm.

While some changes are kept under lock and key to prevent spammers and unethical SEO practices degrading the quality of search results, other tweaks are allowed to create something of a stir.

Google’s most recent announcement regarding its inclusion of social media results in SERPs was one such change that – quite appropriately – caused sites like Twitter to get all in a flutter.

Working by aggregating content from social networking sites such as YouTube, Twitter and MySpace, the move is yet another step towards a bold blend of search and social; all under one roof.

Commenting on Google’s decision to make its search results richer in social media-related content, a spokesperson for SEO experts QueryClick said:

“QueryClick’s SEO predictions for 2011 contained a big focus on the move to mobile search as well as a greater emphasis on social media so it’s not surprising that Google have taken the step to introduce more social media-specific content in their SERPs.

“In terms of the benefits of this change for search engine optimisation, there’s now improved opportunities for sites which are under performing or in highly competitive verticals, jumping onto the first page – albeit temporarily – if their social media output relates to search terms.”

Via EPR Network
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Interact entered into an agreement to join the Rackspace Partner Programme

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Interact, a leading supplier in intelligent intranet software, today announced they have entered into an agreement to join the Rackspace Partner Programme with Rackspace® Hosting, the world’s leading specialist in the hosting and cloud computing industry.

This agreement will enable Interact to provide its customers with a fast and reliable secure intranet solution hosted by Rackspace. The use of hosted software has become a sensible option for many businesses and offers a great alternative to a network based application. Hosting enables access to the intranet anywhere / anytime via a web browser which enhances collaboration opportunities for distributed or remote users. It also reduces pressure on limited in-house IT resources as there is no software to deploy or servers to maintain.

Interact Intranet is an easy to use, collaborative turnkey solution trusted by over 250,000 users. It is an intelligent intranet solution that learns as people use it, adapts and automatically connects relevant information to people. Powerful enterprise networking tools actively promote internal communication, collaboration, idea sharing and cross-organisation participation. It is modular in its architecture allowing organisations to add the components, resources, and services that are required as the business evolves and grows.

Scott Hitchins, Global Partner Manager at Interact, believes that hosted solutions are increasingly popular today for their ability to offer enterprise level system functionality with the advantages of zero maintenance overhead or initial capital outlay. “The financial investment and overhead of owning and maintaining servers and software applications in-house can be substantial. Rackspace hosting services will deliver a powerful and cost-effective intranet solution for our customers with rapid deployment and unparalleled scalability and flexibility in a secure environment. Rackspace offer a 100% network and infrastructure uptime guarantee which will ensure that Interact is always accessible”

Via EPR Network
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SEO Brand Management LLC of Arizona Builds Community Larger Than Vatican City in 45 Days

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SEO Brand Management LLC of Arizona, SEOBM, daily site traffic surpassed the 800 person population of the Vatican City in less than 45 days. Imagine in less than 2 months having 1095 people visiting your website every day and reading an average of 3.5 pages or more each visit. Granted, a little shy of the Vatican City and its 17,000 tourist visits each day, but without a pope this says much for pure organic online SEO and SEM Brand and Reputation Management. The major traffic generators have been from their stable of Video Marketing and Social Media SEO and SEM product portfolio.

SEOBM founder and President, Tommi Pajak, launched their first series of SEOB websites in late December 2010. Tommi states “SEOBM was created for the sole purpose of providing premium services for Proactive Online Brand and Reputation Management SEOwith emphasis on Keyword Rankings.

After years of servicing premier SEO companies as a collaborative supply chain partner, which served as a great education, I was compelled to lead SEOBM in a niched path as well as offering client to vertical exclusivity. We practice what we preach with the integrity to secure and extend our online reach. Kind of ironic our first milestone was the Vatican City. Quite fitting, I’m certain we’ll gain more off the popular Vatican City keywords, but I’m not inclined to build out a Vatican City Virtual Tour for their Reputation Management, our content should compel the readership to capture a qualified visit and a neutral online ref. If you look at one of the industry Key Performance Indicators, KPI’s, such as Alexa, achieving an Alexa rank under 750,000 in 45 days with our SEO friendly services and products, no PPC, just pure Organic SEO and SEM, that is what we preach. We’re not the new kids on the block by any means, we’re well seasoned and staffed with some of the best intellectual assets in the industry.

Via EPR Network
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Wikipedia Is The Site To Beat According To SEO Experts QueryClick.com

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“Wikipedia (WIK-i-PEE-dee-ə) is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 17 million articles (over 3.5 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. Wikipedia was launched in 2001 by Jimmy Wales and Larry Sanger and has become the largest and most popular general reference work on the Internet, ranking eighth among all websites on Alexa and having 365 million readers.”

Based on the wisdom of crowds, nothing summarises a concept better than Wikipedia. The reference site has came a long way in its ten years in existence. From a heavily criticised agglomeration of unreliable information, and the bane of the teaching profession, to the most widely used point of reference on the internet.

Its credibility derives largely from the very aspect of its being which was the cause of such negativity in the early days; the indiscriminate access to the article editing process. By not only affording everyone the chance to modify, update and add to existing articles, but to encourage this strategy, the site attracted many sceptics.

However, following some extensive Wiki-vandalism, in which users would deliberately and cynically alter information, it seems that the joke has worn off. Prevailing attitudes have demonstrated the overwhelming success of the open approach to knowledge sharing, in which it has been proven that those who actively edit and submit articles are the people who care enough about a particular subject to do so.

According to SEO company QueryClick.com, such an approach has unquestionably paid off, a fact powerfully demonstrated by the strength of Wikipedia’s performance with search engines. A spokesperson from QueryClick said:

“From personal experience, we are all aware of the unrivalled visibility of the online encyclopedia in search engine results pages. It is often we find that all that stands between our clients and the top spot is a Wikipedia entry on that particular subject.”

Speaking of a venture which has paid off, the relative success of Wikipedia seems all the more impressive given its non-commercial status. It is entirely free to use, and is funded by the Wikipedia Foundation which in turn relies on public contributions and grants.

Via EPR Network
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SEO Experts QueryClick Welcome The Rise In Professional Usage of Social Media

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The consistent growth of social media interaction throughout society has been a central topic of technological discourse over the past few years. The more recent uptake of the platform as a base from which to broaden business, as well as social connectivity, has become the latest development in the evolution of the social media phenomenon.

A study published by Trendstream on Tuesday demonstrates the progressive adoption of social media by businesses as a key tool in their inventory, equipping them more effectively and further enabling them to better communicate their message. The research, as part of the wider Global Web Index project, purports to illustrate the evolutionary shift in social networking over the past 18 months.

It is now believed that approximately 60% of Fortune 500 companies have created a Twitter account; almost double of the figure for the previous year. At the consumer end, research by ExactTarget stated that 40% of a survey had expressed their approval of a company or brand via Facebook in order to receive promotions and discounts.

A QueryClick.com spokesperson commented on the positive findings of the report:

“From the research carried out it is clear that the growing trend for B2C interaction via sites such as Facebook and Twitter has been bolstered at both ends by the behavioural modifications which have taken place.”

According to the findings of Trendstream, the advertising and marketing industry are leading the way in their involvement in real-time social media activity. Behind them – and by some distance – comes IT, retail, healthcare and the financial services, all of whom have embraced the business potential offered by social media activity.

Whilst the participation of the study respondents in real-time social networking and microblogging increased by some 20% over the time-scale, contribution and engagement with blogging and other static online dialogues decreased significantly. Blog writing has fallen by 4%, while forum contribution has undergone an 11% decrease.

The move away from the creation platforms (blogs and forums) to real-time networks mirrors the move into the world of immediate updates and constant communication by professional individuals and firms. One insightful statistic provided by the Trendstream report sheds further light on the connection between these factors: that the increase in links to company news stories was bettered only by the rise in the upload and browsing of personal photos.

Via EPR Network
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Bing Making Friends With Facebook Is A Wise Choice For Microsoft’s Search Engine Claims Edinburgh SEO Company Queryclick.com

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Microsoft’s bid at the search engine market has been slowly chipping away at Google’s stupendous lead, but Bing still has a long way to go before it could have any dreams of clinching the top spot.

However, a massive upgrade to the decision engine could see Bing with a new selection of offerings that will draw young, savvy searchers its way. One of the biggest changes are the way the engine will return some searches with less of a traditional results page and more an interactive app that allows searchers to quickly modify the results. The other is the inclusion of a social search feature.

By teaming up with Facebook, Bing will look through recommendations made by your friends in the aim of returning more relevant and personalised results to your searches.

A spokesperson for SEO company Queryclick.com said this was a good choice for the company, and one that could pay off for it in the future. “When you look back at the way the social market has grown in the last few years, it’s clear to see that more and more people are turning to the internet as a way to interact with friends as well as a way to find information.

“By combining search results with a social aspect, Bing could prove attractive to web users who spend the majority of their time on Facebook – and there are plenty of those out there.”

The new feature is the result of a deal between the decision engine and the leading social networking site. Providing users have recently logged into their Facebook account, Bing will automatically recognise their account and search through all of the content associated friends have chosen to click a ‘Like’ button for.

The brand power of Facebook could be a huge asset to the decision engine and the partnership could also see Bing able to offer something new to the search market. While Google has also attempted to tap into the social networking market, its success has been nowhere near that of Facebook, and by partnering with the biggest social networking site of the time Bing may have the power to shake the foundations of Google’s prime position.

Via EPR Network
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Microsoft Could Upset The Status Quo With Plans To Join Online TV Battle With Apple And Google, Says Seo Experts Queryclick.com

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It’s been reported that Microsoft is on the brink of revealing a web connected television service that will directly rival those of its main competitors, Google and Apple.

The new device is expected to be showcased at the Consumer Electronics Show in Las Vegas, and will mark yet another effort by the software giant to beat rivals by releasing its own version of already hyped products, claimed a spokesperson for SEO company Queryclick.com.

However, this isn’t the first time Microsoft has made a foray into online TV. Back in 2002 it launched a media centre platform which, while innovative, didn’t have the audience reach needed to make it a success at the time. It’s a different story these days, and Microsoft could be in a position to release a very strong TV offering.

Brier Dudley of the Seattle Times explained that the device uses a version of software used in Microsoft’s embedded device software overlaid with the interface used by Windows Media Centre. It will offer media streaming and remote-control capabilities.

SEO company Queryclick.com said Microsoft could gain a lot of traction in the market by pipping Google to the post with its release of the new software. “Despite a slow start, Apple has since had a lot of success with its TV offering and it was no surprise to us that Google would be running with the innovation.

“Now there are rumours that Microsoft is also about to join the battle and, what with Google TV already suffering delays and setbacks, it could have an opportunity to put a dent in the market for the search giant. While early adopters may have already chosen their web-TV device, there will be a significant number of people who will surely wait to see what Microsoft will bring to the table.”

At the end of last year there were reports that Google asked a number of its TV-manufacturing partners to delay the release of their Google TV units as a direct result of complaints from early critics.

Via EPR Network
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Google Plans Education Software For App Shop

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SEO experts Queryclick.com thinks Google is on the right track with plans to sell education software through its app store.

Always a company keen to look ahead for potential expansion, it’s been revealed that Google is planning to sell education software through its app store.

The industry for online learning products in the USA has been predicted to reach a value of as much as $5 billion in coming years, and recent reports that Google has been talking to educational software companies suggest the search king is eyeing a slice of the educational-pie.

Google App Marketplace already has games and instruction tools for teachers but the online powerhouse is said to be in the process of luring new developers onboard, to help it broaden its offerings. This would allow outside developers to market their products to educational establishments and would be a new venture for the search engine, which already works with schools by providing teachers and students with free software.

Google is wise to continue looking for ways to remain relevant, said a spokesperson for SEO company Queryclick.com. “Google didn’t get where it is today by sitting back and letting new innovations roll over it. Time and time again we’ve seen the search giant snap up start ups or established players in markets that are set to heat up.

“What’s more, apps are where it’s at right now, largely thanks to Apple and the original iTunes model, so it seems sensible for Google to find ways to offer unique content and applications to users.”

If Google’s foray into educational apps is successful, it could provide the company with a substantial new revenue stream, but could also prove invaluable when it comes to netting new customers for the company. By giving Google products prominence at an education level, the Mountain View giants could build brand recognition at an early age and ensure it remains relevant for the next generation of internet users.

Speaking of the initiative, Google’s business development manager for education, Obadiah Greenberg, said: “If we can provide access to education apps to our 10 million users in thousands of schools, then that would be a win all around.”

Queryclick agreed with the view that Google could be making a tactical brand movement as well as a revenue driven one, explaining: “For Google, brand is incredibly important and, despite hanging on to the title as the biggest search engine, it can’t afford to sit back. Recent news that Facebook has overtaken the search giant as the most popular site for American users is sure to have the company searching for new opportunities, and the educational business could be the perfect opening.

Via EPR Network
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Search Engine Optimisation Experts QueryClick Welcome The Intellectualism of Google Search

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Google has long dominated the search culture in society, providing solutions to all manner of queries. Whether you need directions, a plumber or a birthday present, for many the first stop is Google. It has entered into the social lexicon as a synonymous term for search itself; to “Google” something is to find the answer to your question.

The search engine giant has taken a step further into our lives recently with the development of their ‘Culturomics’ tool. This searchable database of over 5m digitised texts allows Google to compare and analyse the significance of certain words, phrases and concepts within the context of culture, dependant upon their relative proliferation throughout the literature.

The tool represents a new dimension in search, providing insightful information on society in addition to simply presenting users with suggested solutions to arbitrary questions. Of course, Google has always utilised various algorithms in their quest to organize SERPs into an order based on relevance, however, the latest undertaking offers the means to engage with that order in a more analytical and in-depth manner.

A QueryClick spokesperson commented on the new approach to cultural research:

“The computational analysis of cultural trends is not a new phenomenon, but the Culturomics tool represents the most comprehensive and widely available instance of such an approach to sociological study. Using the tool, research into linguistic development as well as cultural shifts can be studied with ease.”

For instance, a quick comparison of the proliferation of Elvis Presley and Frank Sinatra over time shows that the latter was theoretically the most popular/famous/written about of the two until the late 1980s. After this point Elvis took over and has remained more culturally significant since.

In addition to the culture comparison tool, Google has also developed the Reading Level function, available within the Advanced Search options. The process allows users to set their reading level to either basic, intermediate or advanced depending on the complexity of results they seek. This filter then separates the wheat from the chaff so to speak, and purports to offer a more relevant group of results based on the user’s reading level.

The results can sometimes cause concern with regards to their implications however. For example, a search for ‘biology’ on the advanced level returns the wikipedia page for the term, whilst the basic results allocate top spot to a video of the Girls Aloud song entitled ‘Biology’. From this it seems that if you don’t like complex biology, you must either be a girl, prefer pop music, or both.

Via EPR Network
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Meeting Rooms And Resource Management Made Simple And Effective

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Yarooms is the new web service that helps corporations manage mobile workforce, meeting rooms or shared spaces over multiple sites, in a local or a globalized environment.

In concordance with the market studies that were driven, it was observed a constant increase in the use of mobile workforce amongst corporations of all sizes. On this trail, Yarooms is meeting the newly appeared needs, facilitating the fluent administration of cubicals and working posts by using an ergonomical optimized interface.

The same web service answers the administration needs related to the use of shared spaces like, meeting rooms or conference rooms.

The working spaces and also the conference or meeting rooms, can have resources assigned. Resources can be assigned at room level, if they are irremovable, as for example a live translation system in a conference room, or at location level if these resources can be used by multiple work spaces.

The identification of the available resources or rooms that match a set of criteria, is highly simplified by the use of smart search, which allows the direct interogation of the resources & rooms availability database, by using a set of keywords for each of the criteria.

At this point YAROOMS is still in beta mode and as a result we are welcoming any party that is interested in using the system to do so without any kind of charge.

Via EPR Network
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Chinese Search Engine Beats Google for Building Web Presence in China

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Baidu CEO Robin Li’s appearance last week at the Web 2.0 summit has sent a clear message to western online entrepreneurs: his site, not Google, is the go-to search engine for implementing the all-important SEO (search engine optimization) that draws Chinese customers and builds a web presence in China.

“Baidu answers more search queries in China than any other search engine in any other market, including Google in the US,” said Li. His claim is backed by hard evidence. Last April, investment group Susquehanna International gave Baidu stock shares a bullish $1000 price target, as a result of its incredible 165% growth for the quarter. As far as online marketing, Baidu has managed to capture 62% of China’s market, compared to Google’s 20% share.

“We have a lot of room for growth,” Li said. He was referring not only to the fact that just 1/3 of Chinese people (420 million) have Internet access, a number growing exponentially, but also to his plans to take Baidu worldwide.

“I am definitely refocusing my China SEO strategy,” says Kerry Xie, a Chinese born, Los Angeles based graphic designer and English to Chinese translation specialist. “Foreigners should understand what it means for Robin Li to make such optimistic statements at the Web 2.0 Summit. He’s not just pulling ahead in the race with Google. He’s won the race, at least in China. I’m shifting my China online ad budget entirely to a Baidu PPC (pay per click) campaign.”

China SEO and Chinese web marketing expert Jacob Cooke concurs, but for different reasons. “Baidu has played by the Chinese government’s rules, and has benefited tremendously as a result of that and Google’s stand on censorship. Filtering content and sites perceived as harmful to Chinese web-surfers actually gains Baidu more users than it loses by acknowledging its censorship. I’m recommending Baidu as the first priority for my clients’ China SEO objectives.”

Justin Richardson, an education marketer from Australia who helps Chinese students study abroad, has been focusing on Baidu to the exclusion of Google for some time. “It’s not just the censorship issue that puts Baidu ahead of Google in China,” says Richardson.

“Baidu was created in Chinese for Chinese people, so of course it’s more appealing to them, both in form and function. Chinese searchers interact with the search engine differently than do their western counterparts. They can’t scan information as quickly, due to the nature of Chinese characters. Also, they input their search phrases very carefully. Baidu takes these differences into account, making for a better overall search experience. Many of my customers have said so, which is why I use Baidu almost exclusively for my China SEO efforts.”

Via EPR Network
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