In today’s world, even a company that does business fairly and provides excellent customer service can find its online reputation tarnished by a single disgruntled customer. Such is the power of the Internet. When this happens, savvy companies turn to Internet Reputation Management, a California-based firm that specializes in repairing online reputations by re-engineering search results and deploying aggressive search engine optimization techniques. Internet Reputation Management incorporates its proprietary strategies into a customized reputation management online plan for each client, a plan that includes a 90-day, money-back guarantee.

May, 2010 – The customer is always right. This approach helps companies diffuse unhappy customers and retain a positive reputation in the marketplace. What happens, though, when an unhappy customer airs his grievances with a company online? Often, the customer does not relay relevant details or include the company’s efforts to make things right. His consumer reviews unfairly paint the company in an unflattering light, and those negative reviews make their way to the top of search results for the company’s name. Internet Reputation Management can help a company in this situation regain control of its online image by re-engineering search results and utilizing aggressive search engine optimization methods. Based in California, the firm never resorts to spamming to achieve results, and all reputation management online efforts are kept confidential and appear organic in nature to search engines and customers alike.

A reputation management online plan from Internet Reputation Management includes a multi-pronged approach: 1) Identification of existing positive information about the company online; 2) creation of additional positive information in the form of websites, blogs, press releases, reviews and social media profiles; 3) aggressive search engine optimization techniques to push the positive information to the top of search results for the company’s name and/or targeted keywords. The result: Negative information falls to the second and third pages – and beyond – of search results. Studies show that only about 3 percent of search engine users click on the last result on the first page, so imagine how few users make it to the second or third pages of search results.

Internet Reputation Management has more than 100 successful online reputation repair projects under its belt. The California firm also prides itself on accessibility, as many companies have made reputation management online situations worse by going with an overseas firm that applies canned techniques, often involving spam. Internet Reputation Management provides documented, positive results within the time specified in the reputation management online plan for each client and its “Agreement for Services.” If it cannot deliver documented change in 90 days, the client will receive a full refund. Case studies and client testimonials – for other services the firm provides, as reputation management clients are kept confidential – are available on Internet Reputation Management’s website, along with an FAQ and a helpful glossary.

Via EPR Network
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Internet Reputation Management, the gold standard for protective and defensive measures has now successfully completed over 100 projects, each designed to help a company control the way it’s perceived online. By working with a client to build a growing network of carefully designed favorable content, search engine results begin to be dominated by the “good” results, the key to successful reputation management. Online is the only game in town for many companies (and individuals), with Google or MSN results making or breaking the way in which prospective customers see them.

April, 2010 – After passing the milestone of successfully helping 100 customers repair their online reputation, California based Internet Reputation Management has proven itself the gold standard in this increasingly important field. In a world where a single dissatisfied customer or even a kid out to have some fun at someone else’s expense can post derogatory material on web sites, social media outlets and product review boards that becomes the first thing potential customers see when searching on Google, reputation management online is a critical service.

SERM, a common term used to describe Internet reputation management (the service, not the company) can take several different forms, depending on the challenge facing the client. Prophylactic or protective reputation management online involves a wide range of techniques such as keyword research, SEO (Search Engine Optimization) copywriting, image and video SEO, social media optimization and consumer review management. The goal in this case is to help the company dominate the top listings for key consumer level web tools like Google, Yelp, and Google Maps, as well as providing a dominating presence in blogs, social media sites and among PR firms. This form of Internet marketing ensures that a company is the first one that prospective customers find online, that the impression they get from what they see about the company is positive and that the content is natural looking and not obviously part of a coordinated effort.