Category Archives: Search

B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing

Tracesmart Bolster Their Database

Tracesmart, the online people search providers, have announced the addition of 100,000 rolling register updates for their tracing website. The new records will further assist customers when performing their online searches, delivering added accuracy to the Tracesmart facility. The new electoral roll data consists of individuals who have moved home or changed other details during the past month and have contacted their local authority to register their change of circumstance. The annual canvas of the UK population is undertaken during October every year, offering households the choice to opt out of the electoral roll if they wish. The option has given people the freedom to decide if their information is to be kept in the public domain, or only made available to those within local authority or credit reference agencies.

The number of people choosing to opt-out has risen since the opportunity was introduced in 2003, however the electoral roll continues to document millions of people and in 2009 the total amassed was 25 million records. Paul Weathersby, Tracesmart’s Technical Director, explains that although this number is lower than previous years, he is confident that the company’s unique Tracesmart Register fills in the gaps, strengthening the database. Weathersby commented, “We were the first website to publish the monthly updates, and we know from listening to customers that this has benefited them greatly. The fresh data we upload monthly is in addition to the Tracesmart Register, which is a database of data compliant sources.”

The Tracesmart Register has 250,000 new record uploads every month, and the extra rolling register monthly additions bolster the websites positioning as the premium name search facility.

“We pride ourselves on the information we hold, and invest in the most current data available to us. This provides our customers with the best possible chance of a successful address search to find relatives or friends,” said Owen Roberts, Tracesmart’s Communications Manager.

Anyone who moves or changes their details is encouraged to contact their local authority or visit the website About My Vote to register or update their details.

Via EPR Network
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Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Web Marketing

National SEO , Global SEO – Mirror, Mirror on the Web, Who’s the Fairest of Them All?

That’s what we say everyday, when peering into our looking glass of this information age: our computer monitors: “Who’s the fairest of them all?” In other words, whose website is #1, or at least on Page 1 of Google, the juggernaut of the SEO (Search Engine Optimization) world? One of the technologies used by one of the leaders in National SEOand Global SEO and in their own backyard, Denver SEO, USWebCentral has one of the highest technologies available these days: Video SpokesPerson on your website. Another aspect is how to obtain more “square footage” high on search engine results pages.

What is a Video SpokesPerson? It is a filmed person, walking and talking on your website, in a 30 second commercial/ introduction, superimposed right onto the homepage of a website, or on any webpage. The SpokesPerson discusses the most important aspects of a company’s mission, presenting it in a compelling manner that is hopefully interesting to potential clients. The desire is that the SpokesPerson’s presentation will create a Call To Action, resulting in the potential client phoning or e-mailing the owner of the website to do business.

Having a Video SpokesPerson is one of the coolest technologies you can have these days. “Seeing their Video SpokesModel on their Denver web design site, immediately convinced me we had the right website and SEO consultant,” said Rand Soellner AIA, of Rand Soellner Home Architect, a leading custom home architect that engaged USWebCentral’s services earlier this year, “Actually seeing something different and cutting edge that works, that actually sets your website on a higher level of professionalism, now that’s the sort of thing that helps your website elevate in people’s minds and creates more clicks and therefore a higher ranking on search engines.”

Also, as an architect, Rand Soellner Architect deals in square footage of buildings and used this to describe the recent success of his revamped website with USWebCentral’s help: “We have a series of press releases about various hot topics and speak to those issues in which we are recognized leaders of the industry, like Green Home Architects, for instance. I have noticed that when I type in certain search terms, that not only do 1, 2 or 3 of my press releases pop up on page 1 or page 2 of Yahoo or Google, so does my main website, quite often. In other words, I own from 20% to 30% square footage of the organically searched results on page 1 and /or page 2, which is huge in SEO circles, I am told.”

Scott Carvin of USWebCentral agrees, getting a kick out of the term “Page 1 square footage percentage ownership” to describe what he is doing for his clients. “I started this trend of the Video SpokesPerson to make a difference, and it’s working. We are leaders in this technology. We actually digitally film everything right here in our own high-tech studio, and we have about 50 professional actors and anchor people and models on call, all of whom present themselves and our clients well. We allow our clients to pick the talent they want, or they can personally be the star of their own show, right there on their own website.”

Creating as much square footage ownership of Page 1 is Carvin’s mission, which he talks about like an impassioned evangelist, “I want my clients to succeed. If they do, they keep paying me to help their websites rank high, and I get new clients who want that kind of success, so that’s a win-win for all of us. We also provide a multi-pronged press release service that allows us to launch multiple press releases for clients, which will help accomplish the obtaining of the additional square footage on page1 and page 2 search engine results. If possible, we want our client to own the entire first page of Google search results, meaning that our clients, in their industry, are most of what people see, when searching for what our clients do.”

Carvin knows that owning an entire page on search results is a Nirvana-like utopian result that is not likely, but he has seen something near this with some of his clients’ search results. He is a client advocate whose desire is to place them on a pedestal for the whole world to see. Check out the Denver search engine optimization company online!

Via EPR Network
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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing

HSBC Division Employ Tracesmart’s Proprietary Existence System

Tracesmart Corporate has been appointed by HSBC Actuaries and Consultants Limited (HACL) to provide their proprietary existence and tracing services. The facility will allow the verification of customer data against vital consumer information, including key UK mortality records; permitting the HSBC employee benefit consultancy to continuously and confidently monitor their client database in order to maintain contact with existing customers and highlight possible fraudulent activity.

HACL is part of the HSBC Group and a market leader in the UK specialising in actuarial and employee benefits consultancy, providing opinion, advice and services to pension scheme trustees, employers and individuals. It has become one of the leading employee benefits and actuarial consultancies in the UK.

Following stringent examination amongst stiff competition, including the incumbent, Tracesmart was recently awarded the three year preferred supplier contract. Mike Trezise, Tracesmart’s Managing Director commented, “Our meticulous procedures and thorough understanding of our customers’ requirements has successfully delivered yet another major account. Our existence facility and unique multi-tiered tracing solutions are currently delivering significant benefits to our clients. We look forward to working with HACL to deliver the best possible and most cost effective service available.”

Tracesmart, the Cardiff based data intelligence company, provides a comprehensive and unique facility to trace people, delivered by a team of in-house tracing agents, the service offers a tiered search solution to a growing number of companies. Tracesmart is also one of a small number of organisations to receive a weekly update of the UK Death Registration Information f r o m the General Register Office (GRO) to enhance its mortality screening facility. Approximately 12,000 deaths are recorded weekly in the UK, and this amassed information, combined with Tracesmart’s vast consumer database, drives the company’s proprietary service ‘Existence Alert’. The service is in essence a data cleansing process, which provides a continuous screening facility that identifies deceased individuals and ‘gone aways’ (people that move home without notifying a change of address) at the earliest possible moment, allowing appropriate action to be taken to minimise risk and combat escalating fraud such as the impersonation of the deceased.

Via EPR Network
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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

Free Lifetime Membership for Dating Service At Lovetropolis.com

Lovetropolis.com, a Bowie Maryland company owned by The Lombard Company, Inc., is offering a free lifetime membership for their dating service. For a limited time, there will be a one-time $17.95 profile approval and activation fee; but after that, there are no monthly or annual user fees of any kind. They are claiming they are the only full-service major market dating site making an offer of this kind in their industry.

Free Lifetime Membership for Dating Service

Lovetropolis.com was launched in February of 2009 and is currently providing dating services in twenty three countries. A company spokesperson describes their site design as “unique” and their goal as, “creating a website that is more user-friendly and offers an experience unlike any other on the web today.” He goes on to say, “We set out to provide a better, safer, and more fulfilling dating experience for users who were tired of the same old thing; and we’ve accomplished that.”

Lovetropolis.com offers ethnic dating options for Christian, Jewish, Asian, Black and Latin patrons. They also have a general pool and provide dating “tips” from a number of experts including Amy Waterman, Christian Carter, Scot McKay and Emily McKay. They add in an online magazine, daily horoscopes and lovescopes, member blogs and a feature called Chef Jay’s Romantic Recipes. The additions set it apart from other paid monthly membership sites that offer only profiles and messaging.

“We implement social networking tools to provide additional functionality for members,” our spokesperson tells us. “Lovetropolis.com members can send emails using the site’s internal delivery system, blog and comment, maintain a list of favorite profiles, upload videos from YouTube and add unique gadgets to personalize their profiles.”

Industry insiders are already raving about the newcomer to their market. “Lovetropolis.com is one of the major online dating sites,” wrote Online Dating Magazine, and it’s “The Next Great Dating Service,” according to AloveLinksPlus. Users are also praising Lovetropolis.com. “The free lifetime membership is just icing on the cake. It’s already a great dating site that any user would be happy to pay a monthly fee for,” claimed one satisfied customer. “I’ll never go anywhere else.”

Via EPR Network
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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing

Tracesmart Won The South Wales Chamber Of Commerce Excellence In eBusiness Award For 2009

The Cardiff based people search specialists, Tracesmart, have won the South Wales Chamber of Commerce Excellence in eBusiness award for 2009. The award was presented to Tracesmart by the distinguished journalist and television personality, John Sergeant at a glittering ceremony and dinner to honour the best in Welsh business. The event was the culmination of the Chamber’s Business Week in Wales.

Following 10 years of growth, investment and continued technical advancement, Tracesmart has developed one of the UK’s leading people tracing facilities. Utilising a range of consumer datasets, including the continuously updated electoral roll, the online resource delivers an intuitive tracing service to the general public.

The web based facility offers, amongst a multitude of functions, an address search feature, affording consumers an easy to use resource to find relatives and friends. The facility has, over the years, helped reunite thousands of families and friends, whose stories have often attracted media attention.

Mike Trezise, Tracesmart’s Managing Director commented, “We are delighted to have won the Chamber of Commerce Excellence in eBusiness award, it’s a notable mark of distinction and a tribute to the work we do at Tracesmart. We constantly strive to develop and improve our online services, and it’s great that our work has been recognised.”

Tracesmart’s Communications Manager, Owen Roberts added, “The South Wales Chamber has built up an excellent reputation within Wales and has firmly established itself as the nation’s most prominent business support organisation. We are proud to be associated with the Chamber and are extremely pleased to have won the award. The company has changed and grown significantly over recent times and we are now reaping the benefits of our hard work.”

Tracesmart will now receive automatic entry to the British Chambers of Commerce national awards.

Via EPR Network
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Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

Fujitsu Has Chosen bigmouthmedia To Lead Its International PPC Campaign

Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company’s paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom.

David Hardy, bigmouthmedia group’s international sales and marketing director, commented on the deal saying: “We’re delighted to be working for such an internationally renowned brand like Fujitsu. One of bigmouthmedia’s key strengths is our international scope, and our demonstrable expertise in running complex multi-language campaigns has been a key factor in winning this account.”

He added: “Over the past 12 years we have established a proven track record in managing big brands across multiple territories, and I am confident we will enjoy similar success with our strategy for what promises to be a challenging and exciting campaign.”

Fujitsu’s digital marketing requirements also included an increase in the profile, turnover and traffic on their international sites as well as the capacity to oversee new product and service launches. Beginning work immediately, bigmouthmedia now develops and manages Fujitsu’s PPC campaigns in more than 25 countries, including Italy, Spain, Turkey, Scandinavia and the Eastern European countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, social media marketing, affiliate marketing, display advertising, online PR and copywriting.

Via EPR Network
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B2b, B2C, Database, Online, Search, Searching, Services, Tracing

Data Cleansing Experts Shortlisted for Industry Award

Consumer data specialists Tracesmart have been shortlisted for a new industry award. Following the submission of an application into the ‘Best PR/Advertising Campaign’ category of the CSA (Credit Services Association) Awards, the Tracesmart Corporate ‘Nobody home?’ campaign has made the shortlist.The winner is to be announced at the CSA’s annual Gala Dinner, which concludes the CSA & DBSG (Debt Buyers and Sellers Group) Conference in Brighton later this month.

Tracesmart’s ‘Nobody home?’ entry, employs a variety of promotional mediums to communicate its message. The campaign promotes the Tracesmart Corporate data cleansing and debtor tracing services, which can be utilised to verify debtor residency and trace people.

The message which the campaign conveys is that Tracesmart’s services make it simple to confirm whether a debtor is resident or not – a task which is even more pertinent in the current economic climate, as more individuals attempt to avoid paying debt. Commenting on the imagery used to symbolise how difficult it can be to confirm residency, Adam Smith – Tracesmart’s Marketing Manager – commented,

“Our creative brainstorming session led to the idea of a vacant house to symbolise someone who may no longer be resident, however this concept did not deliver the striking imagery we required. It eventually evolved into the more abstract concept of an empty tortoise shell. This image ticked all the boxes; whilst the shell appears empty, it could still have a resident, thus epitomising the problem of confirming debtor residency.”

The concept has clearly worked for Smith’s team as Tracesmart have seen impressive results from the campaign. Commenting on the effectiveness of the ‘Nobody home?’ campaign, Chris Rothwell – Sales Director for Tracesmart – remarked, “The campaign’s creative concept has been well received by the industry and this has been reflected in the campaign results to date.

So far, in comparison to our last financial year, lead generation is up 53% for the sector, which has significantly boosted sales of the services promoted by the campaign. From a brand awareness point of view, this campaign has definitely helped to highlight how we can help debt collection agencies and enforcers verify debtor residency and locate gone aways.”

Via EPR Network
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Advertising, B2b, Internet, Online, Search, SEM, SEO, Web Marketing

Bigmouthmedia Has Responded To Google’s Decision To Open Up Its Adsense System To Third Party Networks By Stating That If Successful, The Move Will Change The Shape Of The Online Display Advertising Industry Forever

Under the terms of the policy change, advertising networks that have traditionally focused activity on big brand sites will now have access to Google’s extensive network of blogs, forums and websites. Opening up a potential new revenue stream for thousands of site operators worldwide, the move underlines the search giant’s determination to extend its reach beyond text advertising and into the world of display.

“This is an event that should make all intelligent publishers and advertisers think hard about their activities. Google is clearly determined to make a serious impact upon the display sector and if this move works, their dominance over online advertising will be extended,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Traditional ad buyers will face a new world if Google manage to make this work. They’ll be looking at an environment where site owners can block entire networks if they don’t perform or can block specific advertisers. Display will be less about big deals and negotiating with decision makers and will become much more like search marketing in terms of its scientific and performance led nature.”

Welcoming Google’s insistence that only networks that meet their privacy, speed and quality guidelines will be included in the expanded AdSense, bigmouthmedia believes that the move will require significant changes to the thought process behind a display campaign. Micro-management will become more important as individual publishers are given the opportunity to opt out of entire ad networks or ban ads from certain sites.

“This is a very interesting move which will work if the thousands of AdSense publishers out there support the move. If there’s enough demand from the AdSense publisher community then ad networks will certainly not want to pass on the opportunity,” said Andrew Girdwood, Bigmouthmedia’s Head of Search.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Via EPR Network
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B2b, B2C, Database, Online, Search, Searching, Services, Tracing

Identity Verification Experts Reach Half-Million GRO Mortality Records

Tracesmart, the data and fraud prevention specialists, this week reached a landmark half million mortality records received from the General Register Office (GRO) as part of the Disclosure of Death Registration Information (DDRI) scheme. The UK Death Registration Information (DRI) was first released in September 2008 and Tracesmart Corporate were the first organisation to be approved by the GRO to receive the weekly update of the DRI following rigorous examination. The DRI is only accessible for the purposes prescribed by law and is stored within Tracesmart’s secure data facility.

Identity Verification Experts Reach Half-Million GRO Mortality Records

The Home Office estimate that identity fraud costs the UK economy over £1.2 billion a year and the half million death records accumulated since the beginning of the scheme less than a year ago, supplemented by Tracesmart’s additional and vast database, will significantly help combat today’s ever increasing and resourceful fraudster. Mortality data is a key tool in the battle to beat identity fraud, especially its derivatives – impersonation of the deceased (IOD) and the lesser known concealment fraud.

Although both IOD and concealment fraud involve deceiving organisations into the belief that a deceased person is still alive and dishonestly claiming and receiving lines of credit and other beneficial services, the perpetrators differ greatly.

IOD fraud is often committed by professional fraudsters who utilise previous occupant’s mail or obituaries to assume an individual’s identity and obtain credit or benefits illegally. In contrast, concealment fraud is often committed by the deceased’s spouse or dependents, who deliberately neglect to notify the correct parties of the deceased’s passing in order to receive illicit funds.

Tracesmart is one of the UKs leading providers of identity fraud prevention tools, and its clients benefit significantly from the DDRI scheme as electronic identity checks and mortality screening searches are conducted utilising the weekly feed of the DRI. In addition to its identity verification facility, Tracesmart also provides a data cleansing service and an online resource to trace people for positive or negative intentions.

Highlighting the benefits of the DRI to Tracesmart and its clients, Mike Trezise, the company’s Managing Director commented, “Regularly updated mortality information has become crucial in our fight against fraud. Obviously, the more information we hold, better the chance we have of highlighting discrepancies within client databases and possible cases of fraud. The half million records of new mortality data received since the inception of the DDRI scheme is certainly a landmark and has already significantly helped Tracesmart, and our service users, expose fraudulent activity.”

Via EPR Network
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B2b, B2C, Database, Online, Search, Searching, Services, Tracing

Standards And Services Body Employ Tracesmart’s Proprietary Existence Checking Service

Origo, the eCommerce standards and services body for the UK financial services industry, has appointed Tracesmart Corporate as their exclusive service provider to deliver their new online facility – the Origo Data Matching Service (ODMS) on a 3 year contract. The bespoke data screening service allows financial providers to check their customer data against key sources of information, including records of deceased UK individuals and those no longer residing at a given address, which in turn helps them to manage payments in-force, reserves and identify fraudulent activity.

Tracesmart, the Cardiff based tracing, identity verification and data cleansing agency, is one of a small number of companies to receive a weekly update of the UK Death Registration Information f r o m the General Register Office (GRO), and this information, along with Tracesmart’s vast consumer database, drives the company’s proprietary service “Existence Alert” which distinctively fulfils Origo’s requirements for its new data matching service.

Paul Pettitt, Managing Director of Origo, commented on Tracesmart’s commission, “Origo is delighted to announce the launch of this service, which addresses fraud issues and delivers immediate bottom line benefits for providers. Origo is uniquely placed to identify collective requirements, following which we have procured a cost effective service to meet those requirements. We are looking forward to working with our chosen supplier, Tracesmart, to deliver immediate benefits to providers.”

The ODMS will assist providers in mitigating risks associated with annuity overpayment to the recently deceased, combat ‘Impersonation of the Deceased’ fraud and highlight ‘gone aways’ policyholders who have moved f r o m their last known address. Tracesmart currently provide similar services to numerous other financial institutions throughout the UK, including the vast majority of third party administrators within the pension sector.

Following exhaustive examination and assessment, Tracesmart emerged as the preferred data supplier for Origo’s new service and Mike Trezise, Tracesmart’s Managing Director, commented, “We are delighted to have secured such a significant account. Tracesmart’s ability to fully recognise Origo’s requirements is fundamental to our success. The provision of relevant data, accessed via an easy to use platform will significantly help Origo’s members to verify customer residency and flag gone aways, in addition to mortality screening their databases. We look forward to working with Origo and their associates, to deliver the best possible service.”

Rick Williams, Actuarial and Technical Support Manager of Friends Provident, one of Origo’s original members and sponsors, added, “ODMS will allow Friends Provident to keep in touch with its customers in a simple and non-intrusive manner, without the bureaucracy that annuity providers have traditionally used. Using better technology to reduce costs, whilst not losing sight of our customers, is what we are all about. As the first company to use ODMS we have been fully involved in the development of this service and are looking forward to our relationship with both Tracesmart and Origo.”

About Tracesmart
Established in 1999, Tracesmart Ltd is a leading provider of consumer intelligence services. It specialises in the provision of both online tracing and identity verification. Prominent in the pensions, legal, financial and retail sectors, their fraud prevention and anti-money laundering solutions are employed by a growing legion of businesses ranging f r o m SME to FTSE 100 companies.

The company’s management has recently embarked on a rapid growth strategy, recently doubling, staff numbers and office accommodation at its Cardiff Bay headquarters in addition to opening its City of London office to satisfy existing and anticipated future demands for its products and services.

Mike Trezise
Trezise is the founder and Managing Director of Tracesmart. With over 25 years tracing and fraud analysis experience, his unrivalled knowledge provides the company with a distinct competitive advantage.

About Origo
Origo was launched by 16 of the UK’s leading life assurance companies in June 1989 to facilitate the development of electronic trading between principals and agents for Life, Pensions and Collective Investment business. In February 2006, the scope of Origo’s activity was extended to include mortgage business.

Origo’s main purpose is to address cost and efficiency issues for the UK Life, Pensions, Investment and Mortgage sectors by delivering common eCommerce services and standards. Origo drives the adoption of eBusiness by creating a standards-based, competitive and secure trading environment in which industry goals are being met.

Via EPR Network
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B2b, B2C, Database, Online, Search, Searching, Services

Enterprise Level CRM Data Cleansing By Acquirelists

Bad data within your CRM system can drastically reduce the effectiveness of your sales, service, and marketing organizations. Duplicate companies and contacts, incorrect addresses, and incomplete information results in a CRM system that 1) is underutilized by your employees, 2) creates conflict within your sales organization, and 3) is a wasted investment. Acquirelists CRM data cleansing services ensure that data within ERP or CRM silos, Data Marts or Legacy Systems is accurate and complete across the enterprise. Enhance the value of your data by intelligently enriching it with data from trusted sources.

Commenting, Acquirelists Marketing Manager George Goss said “Acquirelists new CRM data services are already widely used by all the industries; we are now bringing CRM data solutions to all types of business to business sales companies. Whether they require CRM data enrichment, CRM data cleansing, CRM data appending or market intelligence, Acquirelists have a commitment to ensuring the ongoing success of its partners.”

Enhance the Value of Marketing Data through Acquirelists CRM Data Enrichment Service

1) Append Contact Name, Title,Email, SIC Code, DUNS Number, Revenue, Phone & Fax Number etc or other internal or external information to your data
2) De-dup your data and merge duplicate records based on clearly defined business rules
3) Remove garbage data to reduce time wasted by your staff
4) Standardize and clean up addresses, phone numbers, and other existing data
5) Add new emails, phone numbers, and titles to your contact database
6) Add detailed company data such as assets, revenues, employees, and addresses
7) Identify parent-subsidiary relationships

Acquirelists CRM data cleansing services extract, deduplicate, standardize, analyze, validate and enrich data. The result of these services is a CRM system that is well organized with accurate information to be leveraged by your sales and marketing organizations. Our cleansing approach is driven by our experience in business rules management and in data governance compliancy.

• Remove any Existing Duplicates
• Match Phonetic, Miskeyed, Abbreviated Data
• Prevent the Addition of Duplicate Records
• Automatically Case Names & Addresses
• Relocate Data Elements to Correct Fields
• On Demand Cleansing, Real-Time or Batch
• Merge / Purge, Intelligent Lookup
• Data Enrichment

Company:

Acquirelists offers a range of email services to help Sales & Marketing Execs drive lead generation and build sales pipelines. AcquireLists is a leading provider of quality Business to Business and Information Technology mailing, email and telemarketing lists. Led by seasoned B2B lead generation experts, AcquireLists enables marketers to deliver higher quality and quantity of leads to sales teams We specializes in providing business and consumer mailing lists that are privacy-compliant, accurate and affordable. Our continuously updated email/direct mail lists allow you to target your market, grow your sales and increase your profits.

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Advertising, B2b, eCommerce, Events, Internet, Search, Services, Web 2.0, Web Directories, Web Marketing, Wikis

Bizwiki.com – Change The Way Local Search Works By Enabling Its Users To Build Up The Most Detailed And Up-To-Date Index Of Business In The United States

A new website called Bizwiki.com has launched across the USA today, promising to change the way local search works by enabling its users to build up the most detailed and up-to-date index of business in the United States.

Bizwiki.com

In a break with traditional Yellow Pages websites, Bizwiki invites business owners and representatives to get involved in adding and improving their records with everything from contact details to prices and opening hours, completely free of charge.

“We put up an early Alpha-version of Bizwiki.com to test it on the web in December 2008, and already traffic levels have grown to several hundred thousand users per month!,” said Bizwiki co-founder Matt Aird. “There is definitely a strong demand for the sort of information a Web 2.0 business site can deliver, and the increasing amount of users on the site provides a compelling motivation for businesses to get involved in adding and editing their listings.”

“Today’s launch is officially a fully-functional beta, but we already have several hundred thousand pages on the site, with more being added each day. We’ve tried to take ideas and concepts from some of the most successful user-created websites in the world, such as Wikipedia and the Open Directory Project, and improve them to where the ‘anyone can edit’ principles of a wiki can be used in a business-environment. The biggest single difference is probably that our site is built in a consistently structured format, allowing us to rapidly scale-up the amount of information and also give our users an easy way to search the site.”

The Bizwiki difference:

• It’s free – Unlike many established publishers that charge for inclusion, Bizwiki is free to search, free to edit and free for companies to list on.
• It’s editable – The ‘anyone-can-edit’ approach is a challenge to frequently the out of date records of conventional printed Business Directories.
• It’s a wiki – The wiki approach allows far more depth of information about each business to be compiled than anything conventionally available.
• It’s structured – Bizwiki is built using structured data, allowing reusability of information, bulk updates from chambers of commerce or webspiders, and an easy search experience for users.

Bizwiki was built by industry-veterans with years of business directory and meta-search experience behind them, including Keith Hinde, Matt Aird, Craig Sefton and Arthur Jenkins who between them have helped develop directory and search products for Infospace, local directory publisher Thomson Directories, TradePage and Webcrawler.

To try the new Bizwiki site, or even add and edit a business record, visit http://www.bizwiki.com.

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Bigmouthmedia Welcomes The New Search Partnership Between Yahoo And Microsoft’s Bing Search Engine, Stating That The New Arrangement Could Rejuvenate Competition In A Market Currently Dominated By Google

Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under Microsoft’s nascent Bing brand. While estimates of the global market share the partnership will hold vary from 12% to 30%, Europe’s largest independent digital marketing agency believes that the news will have a positive impact upon the industry.

“It’s been 18 months since the rumour mill first started touting the possibility of a deal involving Yahoo and Microsoft, and the industry as a whole will be delighted to see what’s become the search business’ longest-running soap opera finally approaching a conclusion. The devil will be in the detail, but given the alarming dominance that Google has held over the market for so long, the prospect of a serious challenge to their position is good news for everyone,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Although the impact in the UK will be minimal, with the combined entity still only accounting for a market share of around 5%, competition in any market is good for consumers. If the partnership succeeds in growing their market share still further, the renewed challenge could force Google to become more competitive.”

With the precise details of the agreement still a closely guarded secret, the news that Yahoo has finally succumbed to Microsoft’s advances has spawned widespread speculation over the deal’s possible ramifications. While the prospect of a serious competitor to Google’s Adwords system is being touted as a move that could help push PPC advertising prices downwards, other commentators have suggested that the deal could force the search giant to reconsider its policy against paying commission to partner agencies.

“There are still more questions than there are answers about this deal, but If Yahoo’s paid search ads are powered by Bing then we will have another credible search engine to consider for paid search budgets. That may result in some instability as bid management platforms adapt to cope with the new landscape, but it will help keep cost-per-click prices down,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“But if Bing is only going to supply Yahoo with organic results then it still means Yahoo is out of the search game. They’ll not be developing their search engine, are unlikely to return to it and will in essence become an ad management platform – the long term effects of which remain to be seen.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.

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B2b, B2C, Database, Online, Search, Searching, Services, Tracing, Traffic

Consumer Data Specialists Tracesmart Partners With NeuStar To Employ Their UltraDNS Service

Utilizing UltraDNS will greatly improve connection reliability from their Tracesmart Corporate and consumer services to their datacentres. The move forms part of the company’s disaster recovery program and their continued commitment to service quality and dependability.

Well regarded worldwide, NeuStar currently works with the likes of Tesco, SalesForce, Forbes, Oracle and My Space. With a reputation for technical superiority and service reliability, NeuStar’s UltraDNS service was the ideal choice for Tracesmart as it employs an external domain name system spanning continents and housed in 6 data centres, ensuring continuous availability and speed. Using UltraDNS, Tracesmart will now be able to interchange between their datacentres much faster – a benefit that is of great importance for disaster recovery planning.

As part of the company’s larger business continuity plan, the UltraDNS implementation means that in the highly unlikely event that Tracesmart’s core data centre fails due to a natural or human-induced disaster, the company can quickly switch to their backup datacentre. Discussing how their new approach will negate the impact of external physical catastrophes, Tracesmart’s Technical Director, Paul Weathersby, commented,

“The new UltraDNS service will enable us to have a standby response to any possible disaster that impacts upon our primary datacentre. The new service will divert service traffic to our reserve datacentre; which means our consumer and business clients should experience as little service degradation as possible.”

The new implementation also adds further reliability to Tracesmart’s services, such as their identity checks service, AML, which is used for anti-money laundering purposes. Additionally, the employment of the UltraDNS service will benefit Tracesmart’s internal functions, as it means their corporate specialist staff will still have access to the various datasets needed for manual tracing and data cleansing in the event of the company’s core datacentre failing. From a customer standpoint¬ this will further benefit Tracesmart’s corporate clients as it means their projects would have little or no additional delay in turnaround.

Via EPR Network
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B2C, Database, Online, Search, Searching, Services, Tracing, Traffic

People Search Website Receives Traffic Surge

Following the first episode of the new series of ‘Who Do You Think You Are?’, Tracesmart, leading providers of online people search tools, experienced a significant surge in visitors to their site. It would appear the programme has inspired viewers to research their family tree, in which Tracesmart can play an important role.

Over 10,000 people searches are conducted daily on the Tracesmart website, which helps people to find relatives and friends.The site provides people tracing and research tools, such as their address search tool, which are driven by a multitude of databases which cover recent history. Whilst users cannot research historical data such as census records, which are a useful resource for genealogists, they do provide a link to some of the most powerful resources for family tree research – living relatives.

Many people in the UK have lost touch with family members or have distant relatives who may hold the key to unlocking their family history, and Tracesmart has long been used to aid amateur genealogists in their quest for knowledge. Providing access to information such as current and historic Electoral Roll records and Birth, Death and Marriage Indexes, Tracesmart can be utilised to locate relatives that could provide vital links to the past.

The BBC’s ‘Who Do you Think You Are?’ series has raised the profile of genealogy. The first episode of this new series aired on Wednesday 15th July at 9pm and featured Davina McCall, who traced her French and English roots. It was following this broadcast that the Tracesmart website received an influx of visitors. Owen Roberts, Communications Manager at Tracesmart, comments on the role the company has to play in family research,

“Living relatives can often provide gems of information about a family’s history but, unfortunately, family members can often lose touch with one another. It is at this point that the genealogist will turn to us to help them locate those relatives they have lost contact with.

In addition to our online search facilities, we also have an experienced team of researchers who can offer advice to those who have lost contact with a family member – my advice to anyone who is searching for a relative is get in touch with us!”

This series of ‘Who Do You Think You Are?’ continues for another 5 episodes, with the forthcoming episode featuring Radio 1’s Chris Moyles.

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B2C, Database, Online, Search, Searching, Services, Tracing

Tracesmart application usage swells on Facebook

Tracesmart’s new Names Directory has seen a dramatic increase in users, predominantly within social network site Facebook where the directory is accessed via the “My Name application. The facility, which was launched in December, enables users to discover statistical and geographical information relating to their name. The database contains 1.5 billion names from the electoral roll 2000-2009 and the application is free to use within Facebook or via the Tracesmart website.

Tracesmart are extremely pleased with the response to their new online search tool, We have been very encouraged by the feedback from individuals who have used the Names Directory, says Owen Roberts, Communications Manager for Tracesmart. We believe a third of our consumer traffic is directly attributed to this new search function, it’s great that the application has become such a popular tool.

tracesmart

The United Kingdom has a wide range of different and unusual names from all over the world, and these will inevitably appear on the lectoral roll. An increase in the popularity of genealogy has resulted in many new researchers getting familiarised with the diverse spelling of similar sounding names. Commenting on this, Sarah Lawrence – Tracesmart’s Customer Service Manager noted, “This new database seems to fascinate many people. It offers help for those trying to find relatives and friends as it can assist with the spelling of names essential to get the spelling right when conducting a people search“. Tracesmart’s Names Directory also lists alternative spellings, helping researchers with often difficult names.

However, the most common reason for using the Names Directory is to explore how popular an individual’s name is. The database ranks the names in order of popularity; it will also predict how many other people in the UK have the same name and display their possible location.

Tracesmart is currently developing additional systems that will improve the visitor experience, and increase the profile of family research to a wider audience.

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B2C, Database, Online, Search, Searching, Services, Tracing

Electoral Register Is Updated With 1m Changes

Over the last six months Tracesmart, one of the UK’s leading providers of consumer data services, has made over 1,000,000 amendments to their Electoral Register 2009 data. Conducted over the period January ’09 to June ’09, the changes were made possible through the Rolling Register updates which the company receives on a monthly basis – ensuring Tracesmart holds the most accurate data available.

Both the full and edited Electoral Registers play a key role in the company’s Tracesmart Corporate suite of services. Edited Electoral Register data is utilised in the business’s data cleansing, existence check and debtor tracing systems. Whilst Tracesmart’s electronic identity verification service, AML, draws upon full Electoral Register data.

Tracesmart’s Electoral Register records were refreshed using monthly Rolling Register updates. The Rolling Register is a monthly update which provides individuals whose personal circumstances change during the electoral year – for example a home move or marriage – with the opportunity to re-register on the Electoral Register with their new details. Prior to the inception of the Rolling Register this was only possible once a year.

These updates allow Tracesmart to refresh their records on a monthly basis – ensuring their clients can access the most up-to-date consumer information available. It is essential that the company’s d a t a s e t s are constantly updated, as many of their services are relied upon for legal compliance. For example their AML service which facilitates electronic identity checks, helps Tracesmart clients to ensure they comply with UK anti-money laundering legislation, making it imperative that data provided is as current and accurate as possible.

Commenting on the company’s continued commitment to data quality, Paul Weathersby, Technical Director for Tracesmart, noted, “All of our services, whether for corporate or consumer use, draw upon the most recent data available. We conduct updates on an annual, monthly, weekly and even daily basis to ensure accuracy. In addition to regular updates, the company conducts its own data collation projects; some of which involve extensive digitisation of data held in hard copy format. This commitment to data quality and diversity allows for constant service augmentation and innovation, which in turn allows us to retain our market leading position.”

About Tracesmart: Tracesmart Ltd was formed in 1999 and supplies a diverse range of consumer data cleansing, identity check and tracing tools to a wide variety of industries. Their client base ranges f r o m SME to blue chip companies; all recipients of bespoke solutions, built around their specific needs.

Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.

Via EPR Network
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Advertising, B2b, Internet, Links, Online, Search, Services, Web, Web Directories, Web Marketing

Losca.com – Delivers Local Businesses To Your Screen

LosCa, Inc. launches its premier business search engine Losca.com. This new search is devoted to local business owners and its customers. The key here is “local” not hundreds of miles away.

While all the other search engines give a broad list of business from all over a given area LosCa.com searches and returns results of local businesses near you not across the nation, adding that neighborhood shopping feel . As a business owner Losca.com allows business owners to create easily accessible profiles. A Business can upload coupons, pictures and videos in an instant, post business information such as store hours and special events as well as advertise to an ever-growing market in real time. Users can create their own accounts to write reviews, message friends and browse local discounts.

LosCa.com also allows users to check local weather, play fun online games and read awesome blogs.

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B2C, Entertainment, Internet, News, Online, Search, Services, Social Networking

Innovative Lifetime Membership Pricing Strategy to Online Daters By Lovetropolis.com

Lovetropolis.com, the groundbreaking internet dating site, is once again offering innovation to online singles looking to meet and find love with the launch of Lifetime Membership pricing. Starting today, millions of singles interested in dating online won’t have to stretch their budgets to do so. Singles joining Lovetropolis.com will pay only a one-time profile approval fee. Besides this nominal amount, which is less than the cost of going to the movies, members will pay absolutely nothing for the lifetime membership to Lovetropolis.com. “With the new Lifetime Membership offer, we are letting people connect with one another much more affordably,” said Michael Lombard, CEO of Lovetropolis.com. “With our Lifetime Membership pricing, we intend to change the scene of internet dating. We have eliminated the monthly recurring fees by giving members who take advantage of the offer lifetime access to the entire Lovetropolis.com network.”

lovetropolis

With Lovetropolis.com’s new pricing strategy, millions more singles will actually be able to afford to find love online and enjoy the inventive blend of technology that can only be found on Lovetropolis.com. After members have paid the one-time profile approval fee of less than twenty dollars, they will pay nothing again…ever.

“Imagine what Lifetime Membership pricing will do for average singles who are trying to balance their budgets and enjoy a productive social life,” said Michael Lombard. “They are thinking that the prices charged by sites like eHarmony and Match.com are cost-prohibitive; and suddenly they receive an affordable offer from Lovetropolis.com that guarantees them a lifetime of cutting edge dating services for less than the cost of one date. It will make online dating accessible to so many more singles and will revolutionize the industry.”

Current members simply upgrade to the Lifetime Membership from their Lovetropolis.com online account at http://www.lovetropolis.com/. And singles new to Lovetropolis.com can subscribe as lifetime members by visiting the site’s home page. According to Shandale Tucker, another operations executive at Lovetropolis.com, the Lifetime Membership pricing limited time offer is available worldwide beginning today.

For more information, visit http://www.lovetropolis.com/, email Shandale Tucker, Executive Vice President of Operations, at s.tucker@lovetropolis.com, or call The Lombard Company, Inc. at 800-760-6011.

About Lovetropolis.com
Lovetropolis.com, love’s premier hot spot, is a new, upscale dating agency designed to make certain that members enjoy a VIP experience in a dynamic, well-appointed environment. Lovetropolis.com caters to singles who are savvy and embrace the idea that everyone deserves to find love.

Lovetropolis.com is one of the major online dating sites, according to Online Dating Magazine and is “The Next Great Dating Service ” according to ALoveLinksPlus.Lovetropolis.com modernizes the online dating experience by providing a fusion of exceptional features that assist members in making a lasting match. Lovetropolis.com already has members from 23 countries worldwide.

The energy and atmosphere of Lovetropolis.com is vibrant and unrivaled, setting an ideal mood for matchmaking and social connectivity. Singles subscribing to Lovetropolis.com will enjoy their leisure social time, affordably fulfill their recreational and romantic needs, and appreciate the indulgent customer service afforded them each time they log in. See why we are the premier online dating site at http://www.lovetropolis.com.

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B2C, Entertainment, Internet, News, Online, Search, Social Networking

Lovetropolis.com is actively Seeking Venture Capital and Angel Investors

The Lombard Company, Inc. owner and CEO Michael Lombard announced today that his company is actively seeking capital investment in his popular new online dating site, Lovetropolis.com, which launched in February, 2009.

The Lombard Company, Inc., parent company of Lovetropolis.com, “will evaluate investment offerings from individual venture capitalists, venture capital firms and angel investors”, Mr. Lombard said. Lovetropolis.com was designed and launched to modernize the online dating industry and to outdistance sites like Match and eHarmony.

“I’m looking for minority investors to join me as Lovetropolis.com overtakes Match and eHarmony and revolutionizes online dating,” Lombard said. Confident in his design and features formulation, Lombard stated, “We are gaining market share and growing our database of members every day. And, given current economic conditions, shrewd financiers will understand that Lovetropolis.com offers one of the very few recession-proof investment opportunities in the marketplace. At the end of the day, I’ll be able to aggressively market my company and benefit from the insight and advice of new partners who will enjoy lucrative returns on their investments. That’s a win-win in my mind,”

An entrepreneur with extensive executive experience, Mr. Lombard has previously owned and run a successful SME and is adept at directing strategic business development and creating market share for new, innovative products. Under Lombard’s management,Lovetropolis.com has already been listed as one of the top five major online datingservices by Online Dating Magazine and was evaluated to be “The Next Great Dating Service” by ALoveLinksPlus, which is touted as one of the choosiest directories in the industry.

This past March, YouNoodle predicted the value of Lovetropolis.com would reach $44.7 million, by summer’s end. At that point, the dating site will only be about six months old. With a five-year business plan in hand, Mr. Lombard is enthusiastic about the investment potential of Lovetropolis.com. “We are poised to be the first dating site in a decade to really have what it takes to compete against the big commercial sites like eHarmony and Match,” he said.

Michael Lombard has made significant investments in Lovetropolis.com, designing it with a vision of creating a state-of-the-art, high quality online dating website. Unlike a typical dating site, Lovetropolis.com provides an entirely unique forum for connection, communication and entertainment. Additionally, the site is forecast as an excellent investment because it has successfully navigated beyond the start-up phase. Lovetropolis.com enjoys a well-established technical and corporate infrastructure supported by leading companies in the industry and a great team of executives and key staff.

Mr. Lombard wants to be sure that potential investors understand that Lovetropolis.comis the answer to an increasing market demand. In addition to finding a mate, singles utilizing online dating services want access to the methods of communication and volumes of entertainment information now available on the Internet, and access at a cost they can afford and in such a way that they aren’t socially isolated. Lovetropolis.comprovides the singles’ community with a social, entertaining atmosphere for worldwide communication and connectivity.

Recently, Lovetropolis.com has entered into collaborative partnerships with four of the most renowned dating and relationship experts: Amy Waterman, Christian Carter, Scot McKay and Emily McKay. Rounding out the expert panel available on the site is Jay Jones, resident cuisine expert. “At this time, no other online dating site brings more authority to bear on the romantic encounters and relationships of its members”, commented Lombard.

For more information on investment opportunities in Lovetropolis.com, contact Michael Lombard at ml@lovetropolis.com, or call The Lombard Company, Inc. at 800-760-6011, ext. 130. 

About Lovetropolis.com
Lovetropolis.com, love’s premier hot spot, is a new, upscale dating agency designed to make certain that members enjoy a VIP experience in a dynamic, well-appointed environment. Lovetropolis.com caters to singles who are savvy and embrace the idea that everyone deserves to find love.

Lovetropolis.com is one of the major online dating sites, according to Online Dating Magazine and is “The Next Great Dating Service” according to ALoveLinksPlus.Lovetropolis.com modernizes the online dating experience by providing a fusion of exceptional features that assist members in making a lasting match. Lovetropolis.com already has members from 23 countries worldwide.

The energy and atmosphere of Lovetropolis.com is vibrant and unrivaled, setting an ideal mood for matchmaking and social connectivity. Singles subscribing to Lovetropolis.comwill enjoy their leisure social time, affordably fulfill their recreational and romantic needs, and appreciate the indulgent customer service afforded them each time they log in. See why we are the premier online dating site at http://www.lovetropolis.com/.

Via EPR Network
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