Category Archives: Search

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Facebook’s Smart Lists to Improve User Experience

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Facebook have decided auto-generate relevant content for users, which could help improve the overall user experience, say QueryClick.

Earlier this month, Facebook announced that it was going to improve its lists feature by introducing so-called ‘smart lists’, a new feature which auto-generates lists of updates and contents for users. The update which is already in operation was designed to group together associated pieces of information such as status updates, photographs and links into the correct list, or category, and could help make finding specific information much easier on the site, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “The new ‘Smart list’ feature was designed with user comfort in mind because it helps Facebook users in creating special categories or lists on their news feed, based on their information. For example, if a user has put down what school or University they attended, and some of their Facebook friends who went to the same school or University do too, then a Smart List for that very establishment will be created. So , if a user says that they went to Oxford University, and then their friends Bill and Ben also confirm that they studied there, then a smart list called ‘Oxford University’ will be created, with the original user, Bill and Ben all on it.”

All in all, there will be four categories that make up the auto-generated smart lists, namely: Work, School, Family and City, which means that users will be able to streamline their news feed and be able to concentrate on the people and the subjects that mean the most to them on any given day. So if a user wants to try to find an old school friend, all they have to do is go their school’s smart list and scroll through what’s there, which will save time and effort, according to QueryClick.

Chris continues: “The addition of these smart lists will really make it so much easier to find relevant information in Facebook, as everything associated with a certain place, such as a school or a place of work have been handily put together, which means that users will find what they’re searching for quite quickly, when compared to searching for it manually through the site. Users can also choose to add their Facebook friends as either a close friend or an acquaintance to filter content further, and Facebook can even suggest users to add to lists, which not only makes using the site much easier than before, but also a lot more fun.”

Via EPR Network
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findmypast.ie Launches Online Irish Family History Forums

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findmypast.ie has announced the launch of one of the first online forums solely dedicated to those researching their Irish family history. The forum is an online community for the Irish diaspora to discuss everything from researching Irish family history and Irish geography, to success stories and what it means to be Irish. Free to all registered users, it represents the findmypast family’s first foray into community based chat.

Recognising the inherent difficulties involved in looking for Irish ancestors, the forum gives amateur and professional family historians alike the opportunity to ask their questions to like-minded researchers across the globe. This will enable members to benefit from the experience gained from those who have previously hit brick walls in their research and overcome them.

Brian Donovan of findmypast Ireland and long-time member of the Irish genealogy community commented: “The findmypast.ie forum is another indication of findmypast’s dedication to providing the world’s best platform for researching your Irish family history. I wish there had been an option like this available to me when I first started in genealogy.”

The forums are divided into six different message boards, and any registered user can start a new discussion on the boards. It also allows users to add responses to topics which have already been posted by other users. The six message board topics include General Discussion, Using the Records, Tracing Specific Ancestors, Places and Geography in Ireland, Your Finds and Success Stories and What Does it Mean to be Irish?

The forum on findmypast.ie allows users to keep track of discussions and posts they’ve created or contributed to, which enables them to keep up with any discussions they are involved in. Users can also watch discussions which interest them but they are not involved in so that they can go back and read it at any time.

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Findmypast.co.uk’s Merchant Navy Archives Reveal Photos Of UK ‘s Forgotten ‘Fourth Service’

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Findmypast.co.uk has announced one million 20th century Merchant Navy Seamen records are now online for the first time ever.

The launch saw records of crew members of UK merchant ships from 1918 to 1941 made available online, including rarely seen photos of the mariners. This is the first time that many relatives will be able to see what their seafaring ancestor looked like and also learn more about the people who made up Churchill’s ‘fourth service’.

However, when asked what the Merchant Navy was, 54% of the British population couldn’t answer correctly, even though almost 90% have heard of them. This is a sad fact considering the Merchant Navy was integral to putting Britain on the trade and industry world map and were named by Churchill as Britain’s ‘fourth service’.

The navy records provide fascinating details about each individual mariner. The most complete records have extremely detailed descriptions, including hair and eye colour, height, and distinguishing marks such as tattoos.

The shocking gap in Britain’s general knowledge is highest amongst the younger generation – just 26% of those aged under 35 know what the Merchant Navy is, compared to a wiser 64% of over 55s. Many will therefore be surprised to learn that the Merchant Navy consists of all seagoing UK vessels with commercial interests and their crews.

So it may be a shock to many that at various points in the last millennium, Britain had the largest merchant fleet in the world. The workforce on these vessels was a casual, ‘jobbing workforce’ so in any one year as many as 1.5 million people could be employed in the Merchant Navy, meaning many people are likely to find ancestors in these records.

Debra Chatfield, Marketing Manager at findmypast.co.uk, commented: “This is the first time the UK Merchant Navy Seamen records, with their fascinating images of the mariners, have been made available online. Many people aren’t sure what the Merchant Navy is, even though a large proportion of the UK population will have Merchant Navy seamen in their ancestry. Hopefully these records will help fill the gaps and people will enjoy learning about what life was like for the brave, seafaring merchants who helped the island nation of Britain prosper.”

The Merchant Navy Seamen records are the only set of their kind available online and have been published in association with The National Archives. The military records show that the seamen who made up the Merchant Navy not only came from the UK, but from every continent, with large numbers from across the English-speaking world (notably the Maritime provinces of Canada), from the West Indies and Sierra Leone, and from Scandinavia, Somaliland, China and Japan. There are even some seamen from landlocked Switzerland.

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LBi & bigmouthmedia Publish A Christmas Countdown

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To help retailers effectively plan for the Christmas spike in trade, which typically accounts for around 20-30% of the industry’s annual sales, global digital marketing and technology agency LBi and its media arm bigmouthmedia have published ‘A Christmas Countdown: Getting your online business ready for the holiday season’, a joint insight document which provides best practice advice and recommendations on how to plan and execute an effective Christmas ecommerce strategy.

The agency, which works with clients including Boots, Cath Kidston and Play.com, has developed a detailed month-by-month timeline packed with advice on how to best utilise online channels in the run up to the festive season.

Phil Gripton, MD at LBi and bigmouthmedia, said: “Last December there were 2.1 billion UK visits to online retail websites in the UK, with 44% of Britain’s online adult population spending more online than in the previous year, pushing the total value of online purchases to £2.8bn. This was in spite of the gloomy economic situation. The Christmas period is therefore vital to the health of a retailer’s bottom line, and with the digital media landscape constantly evolving, it’s important that retailers embrace the latest trends and techniques, which are featured in our insight document.

“We will continue to help our clients maximise their potential in the peak periods through challenging plans and assumptions, bringing the best practice and ideas to the activity and pushing hard to maximise opportunities. It’s an exciting time to work with our retail clients and our guys love the thrill of it.”

To download the full A Christmas Countdown report visit http://www.bigmouthmedia.com/brains/.

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Swoon.co.uk Reveals Brits Have Lost Their Romantic Spark

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Swoon.co.uk has revealed that, when it comes to marriage proposals, Britain has lost its romantic spark. Nearly half (45%) of males spend less than a few days planning their proposal with only in five (21%) getting down on one knee.

Latest research from Swoon shows that Brits are happy to have a simple, spontaneous proposal in the comfort of their own home but when given the option to turn back time, less than one in three thought that their proposal was perfect.

Gone are the days of Hollywood-inspired romantic proposals in sunny climes – instead of whisking their partner abroad for a romantic getaway, 68% of males proposed in their home. It’s just as well that women have low expectations with only 15% of women wanting their partner to propose to them whilst on holiday.

Commentating on the results, Harley Street relationship therapist and life coach, Trevor Silvester, said: “I think several things might be going on here: the first is that the recession is probably having an effect on people’s aspirations. In times where money is tight we’ll tend to lower our dreams a little and look to find the romance through some other, cheaper, means. I suspect the money that would have been spent on setting the perfect scene for the proposal is instead going towards the cost of the wedding, the honeymoon, or the means to move in together.”

Results have further shown that the excitement of the actual proposal has disappeared with three out of five males (63%) not planning to propose on one knee. Surprisingly the latest statistics show that men and women have similar ideas with only one out of three women (30%) actually wanting their partner to get down on one knee.

Trevor Silvester said: “I am pleased to see that getting down on one knee is losing popularity, because it means fewer people are opting for the obvious and actually doing it in a way that feels right for them. My advice to anyone would be that the location is less important than the timing. Pop the question when the mood is perfect and it’ll become a romantic and unforgettable memory.”

Many women are now taking it upon themselves to pop the question. Statistics show that when British women propose it is impulsive with four out of five women (83%) proposing with less than a month’s planning and over half (53%) of those proposing spontaneously. Whilst they have broken tradition by proposing, three out of four women (75%) hoped that their partner had beaten them to do it.

Silvester says: “It’s great that more women are proposing – and I think the spontaneity of their decision shows that in many cases the emotion of the moment needs be strong enough to overcome the social conditioning that says it’s the man’s job. In my opinion, if we’re looking for partnerships to be equal, why shouldn’t the onus on who asks who be spread equally too? I think many men would love for that to happen. Certainly I would have done.”

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Findmypast.co.uk Launches More New Records And Lowers Prices

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Findmypast.co.uk, a leading UK family history website, has been adding to its existing collection of over 40 million parish records for England & Wales dating back to 1538.

The company has launched over 18,000 baptism, marriage and burial records from London & Kent dating from 1825-1871, covering the parishes of Greenwich and Rotherhithe.

These follow hot on the heels of 79,842 parish records from Gwent (formerly Monmouthshire), spanning the years 1634 to 1933, which were also published on the site recently. These records cover the parishes of Chepstow, Shirenewton, Bedwellty, Beaufort, Mynddislwyn and Risca. Monmouth workhouse baptisms and burials are also included. Gwent Family History Society are providing these records on findmypast.co.uk as part of an on-going project between findmypast.co.uk and the Federation of Family History Societies to publish more parish records online, making it possible to trace back ancestors long before the start of civil registration in 1837.

20,000 burial records from the St Mary parish of Lambeth for 1819-1838 were also published online at findmypast.co.uk, supplied by East Surrey Family History Society, along with 128,000 burial records for the years 1802-1846 from the East Kent Burial Index.

Findmypast.co.uk has also announced the lowering of its prices, with full, annual subscriptions to the website, which allow access to all the historical records on the site, and annual foundation subscriptions both now cheaper than ever before. Both include the complete 1911 census for England & Wales.

Paul Yates, Head of findmypast.co.uk said: “We’re committed to making family history as affordable as possible, while still ensuring that we continue to deliver a steady stream of fascinating, new family history records to our customers every month.”

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Google Confirm Testing of New Search Options and Results, say QueryClick

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The search engine giant is currently testing out a number of new features on the search results page that could soon change the way the site identifies the most relevant results.

After months of speculation, Google has finally confirmed that it is indeed trying out a new user interface test on their search results page. The changes, which show the left side search filters are in a scrollable filter, are just part of their move towards testing a form of infinite scroll web search, which is when users don’t have to click a button to take them to the next page, as scrolling down will load more search results instantly, which will give users more and more results for their query.

Christopher Liversidge, QueryClick’s Managing Director comments: “Google’s decision to test infinite scroll web results comes less than a year after they were forced to deny that they were doing exactly that, when a report surfaced in November 2010 that they were already working towards creating these results. While these reports were found to be based on search results caused by a Chrome extension called FasterChrome, the potential for these kinds of results obviously interested Google.”

The news that Google is experimenting with new features on their search results page shows that the search engine is keen to give the user as many results in possible, and also means that they won’t have to continually click through to other pages in order to find what they’re looking for, say QueryClick.

Chris continues: “Over the past year it’s become clear that Google has made a number of tweaks and changes to the way they display their results, in order to make them more accessible to the user. For example, in July 2010, it was revealed that they were making big changes to their image search and Image Search Ads, including larger thumbnail previews, a hover pane, a new landing page, and of course, instant scrolling. So, if these trials are successful, instant scrolling and a whole host of other features could soon be the latest additions to Google’s search results, which can only be good news for Google’s users.”

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Bing’s Streetside Feature Now Available in the UK

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Following the recent announcement by Microsoft that Bing’s mapping feature, Streetside was coming to Europe, the first images of the project are beginning to appear, say QueryClick.

In April, Microsoft announced that Streetside, Bing’s visual mapping feature was going to appear in Europe in the coming months, its first images of London have already begun to appear online. The appearance of these images mark the first time that people outside of the US are able to use Streetside, and London is the first city to experience this new service, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “There was a lot of excitement earlier this year when it was revealed that the URL microsoftstreetside.co.uk has been registered, and following on from the official announcement it has emerged that the first images of London are now available online for all to see, which is great news for Bing users in the UK.”

Microsoft has previously said that it wasn’t going to be focusing on capturing every street or road in the capital, with the emphasis going on ‘urban and more heavily trafficked areas’, so not every single street in London will be available to view online. However, users can still use Streetside to view some of the busiest streets in London, and in either traditional 360 views seen in Google Streetview or as a basic panorama, which gives users a choice in how they view their maps, say QueryClick.

Chris continues: “If user want to view the images in 360, then they will have to have access to Silverlight, an alternative to Flash Player, which will enable them to see the streets in clear and high-quality image of the street in question. But if they don’t have Silverlight, then they can still view the images in what’s known as “Bing Maps Classic”, which is the official name for a panoramic image on Bing. While Bing has only been concentrating on London so far, they hope to expand their UK Streetside project to a number of other cities and towns in Britain in the future, which will give Bing users more options for when they want to use Bing’s maps.”

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findmypast.co.uk Publishes Over Half A Million British Militia Records

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Findmypast.co.uk, the leading family history website, has published the records of over half a million men who served in the British militia, the precursor to the UK’s Territorial Army. The Militia Attestation Papers, covering 1806 to 1915, were made available online for the first time to coincide with British Armed Forces Day on 25 June 2011.

The records colourfully portray what the British militia looked like, detailing the height, weight, chest size, complexion, eye colour, hair colour and distinctive marks of each recruit. Arthur Wilson’s distinguishing marks included an acrobat and dots tattooed on his left forearm. Similarly, Albert Smith, born in India, was recorded as having teeth that were ‘defective but enough for mastication’.

Debra Chatfield, marketing manager at findmypast.co.uk, commented: “These records provide rich insight into our past and show how the everyday man, such as your local shopkeeper, found himself fighting for his country. In the absence of photographs, these records can help you imagine what your ancestors looked like, containing details which are largely unavailable elsewhere. Our easy to use website means you can unearth even more fascinating and detailed information about your ancestors at the click of a mouse.”

Like today’s Territorial Army, the militia was made up of men who held everyday jobs, but took part in military exercises and on occasions fought for their country. In the 19th and early 20th centuries, these typically included shoemakers, woodchoppers, butchers, bakers, coal miners and millers.

The Militia Attestation Papers are the only set of their kind available online and have been published in association with The National Archives and in partnership with FamilySearch. The records show that the soldiers who made up the militia during that period hailed not only from the UK itself, but also from around the world. Some recruits had been born in Italy, Ceylon, South Africa and even as far away as Australia and New Zealand.

David Rencher, chief genealogy officer at FamilySearch added: “The publication of the Militia Attestation Papers fills another critical gap in the family historian’s toolkit. The digitisation and indexing of this rich collection will make it easy to find the regiment an ancestor served with and also when and where he was born. Family historians will quickly realise the value of this information, particularly when the record of an ancestor’s birth has been elusive or impossible to find elsewhere.”

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Genes Reunited Releases Ship Passenger Records Online

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Genes Reunited, the family history website, has announced that people will now be able to view passenger lists online. The lists include people onboard ships departing British ports for long-distance voyages across the world from 1890 to 1960.

The passenger records offer a range of information from simply the passenger’s name and age, to much more detailed information; the departure and destination ports, the ship’s name, date of travel as well as actual descriptions of the passengers themselves, such as, UK address, year of birth, marital status, occupation and nationality. Through these records it is possible to find some truly unique information about ancestors who voyaged overseas.

As well as the range of detail that can be found in these records, there are also some famous names which can be discovered, in particular Hollywood royalty such as a two year old Elizabeth Taylor, a 56 year old Alfred Hitchcock, a 22 year old Audrey Hepburn and finally a four year old Olivia Newton-John who was on her way from London to Australia.

The passenger records cover the period of mass migration to Australia between 1947 and 1960 when an estimated 710,000 people travelled there from Great Britain. This ‘golden age’ of migration to Australia was prompted by the launch of the Government’s ‘Ten Pound Pom’ scheme to encourage Britons to emigrate to Australia and enhance the nation’s skilled workforce driving its economy forwards.

Similarly to today, the records reveal a high number of retirees also travelled to Australia to spend the rest of their lives in the sun, with 17,385 retirees emigrating from the UK during the 1950s. Furthermore, 140,511 housewives travelled to Australia in the same decade. The records also show that there were 58 divorcees and 215 widowers listed who may have journeyed to the country to make a fresh start.

Rhoda Breakell, head of Genes Reunited, commented: “The wealth of passenger list records now available on Genes Reunited is an invaluable resource for people tracing relatives they believe may have left the UK from 1890 onwards. The passenger records may very well provide a missing link for many family historians who have hit a brick wall in their research, as well as helping those outside of the UK to trace back to their British and European heritage.”

The easily-searchable and user-friendly database on the family history site will enable would-be genealogists and family historians alike to view digitised images of the original ship passenger records online, which contain over 1.1 million pages, listing the 24 million passengers who travelled on long-distance journeys from UK ports.

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Bigmouthmedia Appoints Mike Mason as Director of Product Portfolio

Bigmouthmedia, global digital media company, has announced the appointment of Mike Mason as director of product portfolio. Underlining the company’s commitment to high quality client service, Mike’s role will see him take operational responsibility for delivering a programme of best practice and continuous improvement to services across the entire bigmouthmedia client roster.

Mike will also take ownership of the day-to-day running of a broad range of services including search engine optimization, PPC, performance marketing, usability and reporting & analytics for bigmouthmedia’s mid-tier clients.

Mike has worked in the technology, mobile and telecoms sectors for over 20 years in operational and sales and marketing roles, including sales and marketing director at the post sales service provider Regenersis and a 10 year stint as a non-executive director for Codestuff. Mike has also led teams that designed and delivered successful services for some of the world’s leading technology and communications brands, including Telefonica, Panasonic, Deutsche Post (DHL), Vodafone, Sony and Apple.

Phil Gripton, MD at bigmouthmedia said: “bigmouthmedia is a mature company with a global footprint and delivering consistent, high quality campaigns to all of our clients is the central value of our business. Moreover our clients should, and do, expect this whether they are a start-up or a blue-chip brand. Mike’s breadth of experience will be a significant asset to the bigmouthmedia senior team and his proven track record in generating operational quality for some of the world’s most recognisable technology firms will be critical to us in the coming months. His appointment represents our clear commitment to best practice and client-centred service delivery. I’m very much looking forward to Mike’s contribution to the business.”

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Facebook Founder Calls For Lifting Of Age Restrictions, A Smart Move Says SEO Company Queryclick.com

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Following news that Mark Zuckerberg thinks children 13 years and younger should be allowed access to social networks, SEO experts Queryclick.com suggest he’s taking a logical stance.

Star of the social networking field Facebook has been at the centre of controversy recently, thanks to the suggestion from the CEO that age restrictions should be removed.

Founder of Facebook, Mark Zuckerberg, has said he believes children ages 13 and younger should be allowed to access the social networking site for the benefit of their education.

Speaking during the New Schools Venture Fund’s Summit in California, Zuckerberg said he expected education to become more social in the future, in the same way already seen in health, retail and finance sectors.

At the summit, which explored innovation in education, the Facebook founder explained he was passionate about education reform. Zuckerberg was relaxed as he spoke about the subject with interviewer, and venture capitalist, John Doerr.

He claimed that letting younger children interact with social sites could prove beneficial for them in the long term. SEO experts Queryclick.com said the young star of the social scene has a valid point, although he may find it difficult to win over his dissenters. “Social media has really exploded in the last few years, making it obvious to any doubters that the medium is here to stay,” said a spokesperson.

“Many young children are already very savvy when it comes to social networking, but many retain massive security concerns, which were born in an earlier era of the internet.”

As it currently stands, the Children’s Online Privacy Protection Act (COPPA) mandates that websites that collect information about users (like Facebook does) aren’t allowed to sign on anyone under the age of 13.

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Tracesmart Reports Increase In Demand Following Hit ITV Show

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Tracesmart has announced an increase in the number of people utilising its leading data services as the ITV series ‘Long Lost Family’ inspires people to get in touch with missing relatives.

Presented by Davina McCall and Nicky Campbell, ITV’s hit series ‘Long Lost Family’ pulls at the nation’s heart strings as it gives those who are desperate to become reunited with their loved ones, a chance to find them.

With just one more episode left, the show has encouraged people across the country to get in touch with long lost relatives. Since the program was broadcast, Tracesmart has experienced a surge in their online people searching service. The company’s facility is also referenced in the show’s website help and advice page.

Founded in 1999 by a leading tracing expert, Tracesmart has been instrumental in reuniting thousands of lost family members and friends. One example of a family Tracesmart has recently helped reunite is brother and sister Peter and Rose Smith*.

The siblings were separated when Peter was only six months old. Peter was unaware of his sister’s existence until 1962 when she contacted him by letter. They remained in touch for many years, but Rose moved to Botswanna with her husband and they lost contact again.

Using Tracesmart’s electoral roll data, Peter was able to trace Rose and her family, who had later returned to live in England, and they had an emotional reunion earlier this month after 45 years.

Commenting on the link with ‘Long Lost Family’, Owen Roberts, Tracesmart’s Head of Public Relations, said: “Our people searching tools have proved an invaluable resource to families and friends trying to reunite. The link with ITV’s ‘Long Lost Family’ strengthens our position as one of the UK’s leading provider of consumer intelligence services, and we will continue to develop our products and services to help people reconnect.”

Tracesmart has gone from strength-to-strength, and has recently launched ‘Living Relative Search‘ in conjunction with Ancestry.co.uk, which helps people search for their living relatives. This year, the company is also launching a powerful brand new people search website ‘Peopletracer’, which currently powers Living Relative Search.

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Bigmouthmedia Wins Best Search Engine Agency Award at the Interactiva Awards

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Global digital marketing agency, bigmouthmedia, has been announced as winning a prestigious award in the ‘best search engine agency’ category at the Interactiva Awards in Madrid. The digital agency, which is the media arm of LBi, managed to achieve bronze medal status behind major technology and search companies Google and T2O.

The awards, which were created and hosted by the prominent Spanish marketing magazine Interactiva, are now in their 10th edition and recognise the very best work delivered by companies in communication, advertising, digital marketing, e-commerce and new technologies. Covering 14 categories including best support, best agency, best tool, best campaign and best SEO Project, the awards are judged by a panel of industry experts and are widely considered to be the ultimate industry accolade.

Lyndsay Menzies, CEO of bigmouthmedia, said: “After only two years in the Spanish market it is a huge achievement to be up there with companies such as Google and T2O. Our unique business culture and blended cross digital approach means that we are able to draw on a much wider digital skill set and blend this to create international campaigns that pull together social media, CRM, SEO, technology and creative ideas.”

Manuel Jurado Gras, general manager of bigmouthmedia Spain, added: “We will continue to provide our clients with this differentiated service and in particular I would like to thank our talented team for all the hard work, commitment and motivation which has ultimately underpinned our growth and success as a company.”

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Secret Meditation – The Talking Website

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According to estimates the daily transferred and publicly data amount amounts in 2011 to about 500 Petabyte (1 PB = 1 million GB). To be able to fancy itself this unbelievable flood in bits and bytes better: 500 Petabyte correspond to the 2,000-fold data amount of all books which have been written in the whole world – into all languages.

If the question positions itself: who should read all that? Now a new web page which is pursued by the publishing company Jakob’s way live into German and English language makes a good beginning friendly to user. The Secret meditation is a new meditation kind which belongs to the active meditations which, according to the publisher, „for the small energy hunger occasionally“ should be suitable.

Special is in this web offer that the whole contents register the user in writing and are read out at the same time. Besides, it is possible to choose between female and male voice and to switch off background music in or. Thus one is greeted on the homepage by a winking angelic face: „I would like to congratulate you that you have found here. Whether you believe in chances, or is followed your intuition, whatever has brought you here – you have steered this consciously or unconsciously. And thus this side will help you on your way – so or so.“

Finally, about the undersides philosophy and the Visionboard – Craftcorner the user finds to the Meditations – designer in whom he to themselves put together his individual meditation and downloaden is able. However, a small drop of bitterness remains which is to be owed to the enormously high data amounts of the web page: the loading times of the single sides are a little longer than one is used in the age of the Internet. However, who would like to allow himself in the hectic Cyberspace a few minutes of relaxation, this time will raise with pleasure and – one agrees so nicely read out.

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Bing’s Move Towards Social Networking Integration Is A Smart Move, Says Seo Company Queryclick.com

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Microsoft’s Bing has been trying to chip away at Google’s prime position in a number of ways, and now the search engine has revealed a new social integration strategy sure to get industry experts talking.

As an increasing number of web users turn to social networks for information and breaking news, search engines are being forced to reassess their traditional methods of ranking. This means that search engine results are changing, and the introduction of ties with Twitter and Facebook indicates Bing is embracing the new order.

The search engine will now offer real-time Twitter updates in Bing News, as well as in other SERPS, as a way to offer searchers up-to-date and breaking news in their search results. This way, the search engine hopes it will allow users to keep on top of trending topics without bypassing the search engine altogether.

This is the kind of move search engines need to be making if they want to engage with a new audience, claims SEO company Queryclick.com. A spokesperson said: “Integration like this is the best way search engines have of safeguarding their position as the top place for searchers.

“As social media channels become stronger, search engines face the danger of losing younger generations. By offering users the chance to make their searches a little more social, Bing could help tempt them to stay on one, centralised engine, rather than choosing to search within their favourite social networks.”

Additionally, Bing has announced a new partnership with Facebook, which will see Bing’s entertainment results instantly shared to Facebook users, if they are signed in to both. This feature will utilise Bing’s liked Results functionality and will allow users to share news of their favourite films, artists, musicians and TV shows to all of their Facebook friends.

The Bing and Facebook integration will also offer an overview tab that will allow Facebook users to update their statuses directly from the Bing entertainment results.

By keeping users in the search results, Bing could create an advantage for itself, said search engine optimisation experts explained. “If Bing can persuade its searchers to update their Facebook pages without having to leave the SERPs, it will have achieved something of a coup.

Via EPR Network
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Google Moving Into Mobile Phone Credit Cards, SEO Company Queryclick.com Says It’s Got Its Eyes On The Money

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Mountain View giant Google is said to be considering a move into mobile phone credit card payments, according to sources speaking to the Wall Street Journal.

Reports suggest that the search engine is poised to forge bonds with MasterCard and Citigroup so that Android users will have the ability to pay for purchases with the help of ‘near-field communications’ technology (NFC).

At the launch of the Nexus S, allusions were made to such a move, and fans of Android are welcoming the development. NFC mobile payments are also rumoured to be making their way to Apple devices in the near future, with many expecting subsequent iPhones to be equipped with NFC chips, while Orange has already joined forces with Barclaycard with the aim of offering contactless payments.

If the reports are true, Google could be set to open a new round of iPhone versus Android debates, claims SEO company Queryclick.com. A spokesperson said: “It’s a slow burning battle, but Google’s Android and Apple’s iPhones are set to continue squabbling for top position in the hearts of smartphones fans for years to come.

“While Apple may have had the initial advantage, technology geeks quickly embrace the flexibility and functionality of the Android operating system. New moves like this are exactly the kind of thing Google can use to its advantage, and if it beats Apple to the punch with contactless payments, it could cement its place at the top.”

The Nexus S is currently the only NFC ready phone on the market, although Samsung is slated to be releasing the Galaxy S II with this functionality in the summer. Apple CEO Steve Jobs has already announced NFC technology will not be included in the iPhone 5, stating his belief that the technology is still at too early a stage of its evolutionary process.

Via EPR Network
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SEO Experts QueryClick Welcome Launch of Google’s New Online Magazine Think Quarterly

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In a word dominated by constant algorithm updates and product launches, Google’s release of this polished, beautifully crafted, and highly informative magazine (or book as it is referred to by the search engine giant) offers a more reflective and in-depth look at the wider issues surrounding online business.

As Matt Brittin, Managing Director of Google’s UK and Ireland Operations, insists, Think Quarterly is:

“a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

For UK SEO company QueryClick.com, the online magazine is a very welcome addition to the industry. A QueryClick spokesperson commented on the benefits of the publication:

“Although the vast majority of businesses are highly aware of the importance of online marketing, and SEM in particular, there remains a degree of inhibition regarding the ins and outs of search engines and the extent of the importance of active engagement with search engine optimisation.

“Think Quarterly will hopefully serve to demystify some of the more inaccessible tenets of search engine operations by reaching out to businesses on a more accessible level.

“By attracting a broad spectrum of business minded individuals hoping to gain a better understanding of online culture, the significance of SEM will hopefully permeate (whether directly or indirectly) through the pages of the magazine.”

Via EPR Network
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UK SEO Company QueryClick Ltd Analyse The Updated Version of Google Analytics

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Four days ago, Google announced that a new version of Google Analytics would be rolled out to all GA users. For UK SEO company QueryClick.com, the new and improved feature means an enhanced ability to analyse data and report their findings back to clients.

The announcement came at the Google Analytics User Conference in San Francisco last Thursday. Though the new version will not be immediately available to users, a closed beta version has been offered out to willing test participants, eager to get a first look at any changes and improvements.

Many of the refinements which have been implemented were the result of feedback from frequent GA users, something which has been backed by the SEO experts at QueryClick.com:

“By assessing the actual user experience, and acting upon feedback provided by those who rely on Google Analytics on a daily basis, Google has demonstrated its ambition to create a truly user-friendly experience.”

Some of the major refurbishments include the ability to view various advanced segments without the need to compare against ‘All Visits’, as well as the option to customize an account dashboard. The latter provides users with a greater level of control over the hierarchy of their data, as well as allowing for enhanced visual customization; you can view data in whichever format (pie chart, timeline, table etc…) you prefer.

Much of the renovation has been focused on the look and feel of the user interface, with significant alterations being made to the overall design, as well as to the report nomenclature. What was previously categorised as Goals will now be labelled as Conversions, while Network Properties and browser capabilities will now fall under the umbrella of Technology.

For QueryClick.com, the allowance for multiple dashboards per client is one of the more attractive new features. A spokesperson said:

“This allows for a far more comprehensive set of account highlights, offering users the ability to access the key points of different aspects of any campaign with far greater ease.

“For example, those who track the social media performance of a site, or have a particular interest in specific site activity, can collate all the basic info they need in an easy to reach location.”

The latest development has come following the recent integration of Google Analytics with Google Webmaster Tools. Though the integration was not deeply rooted – users can now access a client’s referral traffic report from the GWT links section – it provides a preview of things to come.

Via EPR Network
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