Category Archives: Advertising

Advertising, B2b, Events, Internet, News, Online, Search, Searching, SEM, SEO, Web Marketing

Bigmouthmedia Welcomes The New Search Partnership Between Yahoo And Microsoft’s Bing Search Engine, Stating That The New Arrangement Could Rejuvenate Competition In A Market Currently Dominated By Google

Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under Microsoft’s nascent Bing brand. While estimates of the global market share the partnership will hold vary from 12% to 30%, Europe’s largest independent digital marketing agency believes that the news will have a positive impact upon the industry.

“It’s been 18 months since the rumour mill first started touting the possibility of a deal involving Yahoo and Microsoft, and the industry as a whole will be delighted to see what’s become the search business’ longest-running soap opera finally approaching a conclusion. The devil will be in the detail, but given the alarming dominance that Google has held over the market for so long, the prospect of a serious challenge to their position is good news for everyone,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Although the impact in the UK will be minimal, with the combined entity still only accounting for a market share of around 5%, competition in any market is good for consumers. If the partnership succeeds in growing their market share still further, the renewed challenge could force Google to become more competitive.”

With the precise details of the agreement still a closely guarded secret, the news that Yahoo has finally succumbed to Microsoft’s advances has spawned widespread speculation over the deal’s possible ramifications. While the prospect of a serious competitor to Google’s Adwords system is being touted as a move that could help push PPC advertising prices downwards, other commentators have suggested that the deal could force the search giant to reconsider its policy against paying commission to partner agencies.

“There are still more questions than there are answers about this deal, but If Yahoo’s paid search ads are powered by Bing then we will have another credible search engine to consider for paid search budgets. That may result in some instability as bid management platforms adapt to cope with the new landscape, but it will help keep cost-per-click prices down,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“But if Bing is only going to supply Yahoo with organic results then it still means Yahoo is out of the search game. They’ll not be developing their search engine, are unlikely to return to it and will in essence become an ad management platform – the long term effects of which remain to be seen.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for Search Engine Optimisation and PPC in the 2009 NMA Marketing Services Guide.

Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing, Display Advertising, Online PR and Copywriting.

Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.

Via EPR Network
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Affordable SEO Recession-Busting Starter Packages Offered by Mr. SEO

Mr-SEO, a U.S. based company that specializes in search engine optimization and internet marketing, has introduced four affordable seo starter packages to help businesses cope with the strained economy.

Launched in 2004, the mission of Mr-SEO has been–and remains–to offer top quality, affordable SEO and online marketing services. With its high quality customer service and standards of performance, the company is dedicated to help protect businesses f r o m the “too good to be true” types of SEO offerings that will hurt a company’s standing in the search engine rankings rather than help them.

President and owner Greg Gaskill knows that businesses need to ramp up marketing efforts during slow times, and slow times are often when they can least afford it. He and his team have made it their business to help companies thrive in the current hostile economic environment. However, he also knows that there is no such thing as “instant SEO” or “automated secret weapons” of online marketing, therefore these Business Starter Packages incorporate the same proven principles used in larger projects, but on a smaller scale. Although smaller in scope, these targeted services produce significant results – results that create a solid foundation to continue to grow f r o m which can mean the difference between survival and failure in tough times.

These new packages offer businesses the same award-winning Mr-SEO quality including the company’s Social Media Marketing, Blogging with Ghostwriter, Pay Per Click Advertising, and Search Engine Optimization packages, designed to get businesses into the top search engine rankings ethically and for long term success with affordable SEO and online marketing strategies.

One of the best features of Mr. SEO’s offerings is the mix-and-match option. Businesses can purchase any combination of service packages to customize the marketing to their individual needs and budget. This flexibility gives small businesses the power to:

• Ignite lead generation to increase sales
• Boost market awareness & build their brand
• Increase client retention and loyalty
• Enhance & maintain their image – critical during tough times
• Increase exposure to new markets and / or partnerships

You can see all the introductory Business Starter Package offerings at:
 http://www.mr-seo.com/businessstarterpackages.html

Mr. SEO is a Seattle, Washington based company that performs all work right here in the United States. With memberships in Washington State’s Better Business Bureau and the Search Engine Marketing Professionals Organization (SEMPO), the company has been featured by Start-Up Nation, Linked-In, Resource Nation, Evan Carmichael, various E-Zine articles, and even received mention by The Wall Street Journal. To read about how Mr. SEO’s mission and goals fit in with your needs, go to Affordable SEO.

For package details and more information on Mr. SEO and the various packages available go directly to their page at Online Marketing Services. To read the company’s blog–go to Online Marketing Strategies. While you’re there, explore other details about the company and its mission to help business achieve more with affordable SEO services.

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Losca.com – Delivers Local Businesses To Your Screen

LosCa, Inc. launches its premier business search engine Losca.com. This new search is devoted to local business owners and its customers. The key here is “local” not hundreds of miles away.

While all the other search engines give a broad list of business from all over a given area LosCa.com searches and returns results of local businesses near you not across the nation, adding that neighborhood shopping feel . As a business owner Losca.com allows business owners to create easily accessible profiles. A Business can upload coupons, pictures and videos in an instant, post business information such as store hours and special events as well as advertise to an ever-growing market in real time. Users can create their own accounts to write reviews, message friends and browse local discounts.

LosCa.com also allows users to check local weather, play fun online games and read awesome blogs.

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Proposed European Legal Move Planned To Regulate The Use Of Cookies Could Have A Profound Negative Impact Upon Some Of The World’s Biggest Businesses

Bigmouthmedia has warned that a proposed European legal move to regulate the use of cookies could have a profound negative impact upon the some of the world’s biggest businesses.

In a move that threatens affiliate marketing, bid management and web analytics, proposed amendments to the 2002 European Communities Directive on Privacy and Electronic Communications would mean that in future, websites would only be able to place cookies on visitors’ computers if they give their express consent.

“This is a proposal that would strike at the very heart of what the digital economy is all about. The ability to measure, track and improve the site experience for visitors is key to the success of e-commerce, and given the potentially damaging effect this could have on a multi-billion pound business channel, suggests legislators don’t quite appreciate the havoc they could cause,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“This isn’t really a privacy issue. More often than not, cookies only contain data to measure the success of keywords or affiliates. We support attempts to raise awareness of privacy issues and provide internet users with more control but believe these functions would be better provided by the browser than the website. This would give users even greater flexibility and more consistency.”

Many areas of the digital marketing business could be seriously affected if the proposed legislative changes come into effect, with big names from Amazon to Google likely to be hit. Services dependent on using user data to track sales such as affiliate marketing would suffer significantly, while pay-per-click advertising services would be forced to ask permission to place a cookie every time a user attempted to follow a link.

If the amendments go through, commercial web sites may be forced to run multi million pound search campaigns without having a detailed understanding of how well the strategy is performing. Most modern forms of web analytics, meanwhile, would also be threatened by the European proposal.

The experience of visiting commercial websites could also be badly affected. Sites may be forced to display a pop-up message – commonly associated with invasive advertising – in order to seek the visitor’s permission before any tracking could be used. Over all, the loss in transactions combined with the cost of implementation would stretch to many millions of Euros in lost revenue each month for online retailers, travel and finance sites.

Full details of the proposed legislative change and its possible ramifications are available through bigmouthmedia’s digital news service.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest and most experienced digital marketing agency and was rated the UK’s #1 Search agency for SEO and PPC in the 2009 NMA Marketing Services Guide. Bigmouthmedia’s 200+ online marketing experts across 12 international offices maximise online brand exposure by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate Marketing, Display Advertising, Online PR and Copywriting. Bigmouthmedia’s multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar. Bigmouthmedia also provides up to date daily digital marketing news.

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Bigmouthmedia Extends Collaboration With Microsoft Germany

In the wake of a successful collaboration with Microsoft Germany, bigmouthmedia, Europe’s largest independent digital marketing agency, plan to extend the 2B-Found Project by offering a range of SEO tools to the software giant’s sales network. Providing a range of services to the manufacturer and its partners, the new framework will afford access to a set of analysis and optimisation modules designed to help members fine tune their websites for search engines.

bigmouthmedia

“Having worked with Microsoft for the last 18 months, we have developed a very strong relationship with them. It is the next logical step to extend our collaboration. We are very excited to be working more closely with Microsoft and look forward to developing 2B-Found further. For their part, Microsoft are pleased with the results and to have the recommendation of such a major software player is a fantastic endorsement,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

The deal follows the success of bigmouthmedia’s search engine optimisation campaign promoting the Microsoft Dynamics brand across Germany. Since launching in early 2008 the team promoting the software manufacturer’s enterprise products has achieved rapid results, doubling the percentage of search engine traffic to the Dynamics site.

“These results have exceeded our expectations. Bigmouthmedia has quickly and clearly increased our traffic and the visibility of our Microsoft Dynamics brand, so we have therefore decided to expand our cooperation further and make the know-how of the company’s SEO experts available to our distribution partners”, said Antje Reichelt, Audience Marketing Manager at Microsoft Dynamics.

The Microsoft Dynamics brand is one of the world’s largest providers of enterprise software. Distributed through partners, its products are used by 300,000 corporate clients across the globe.

“Following our collaboration, Microsoft Dynamics is now showing a significantly greater proportion of prominent placements in search engine rankings. In just a few months we have been able to reach the first places in searched terms at Google for Microsoft’s most important keywords, a ten percent increase in comparison to its competitors,” said Isabell Wagner, Managing Director of bigmouthmedia Germany.

“We are pleased that project’s success means the continuation of our cooperation, which means that Microsoft’s partners will also now benefit from our services.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search (SEO, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Reports That Further Changes Unveiled By Google To Its International Trademark Policy Could Cost The World’s Major Companies Millions In The Short Term As They Struggle To Protect Their Brands Online

While not unexpected, Google’s decision to allow anyone to bid for trademarked keywords in a total of 194 countries including Saudi Arabia, South Africa and Russia is widely predicted to lead to price rises in the markets affected. However, evidence from the UK – where the policy change was first rolled out in 2008 – indicates that while bidding on some brand terms could increase by as much as 500% in the short term, the impact is unlikely to be permanent.

“While dropping trademark protection didn’t send costs skyrocketing to the extent many feared in the UK, during the initial scramble to bid on competitor brand terms we saw cost-per-click (CPC) prices rise by an average of 400-500%. Those levels proved unsustainable in the long term however, and we would expect any spike in keyword prices to normalise within a matter of weeks, “said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

“Our international offices have been working with such a system in the US and UK for years and we know how to deal with it, but the news is likely to precipitate changes in some international markets as brands move budgets about within digital channels to maximise return.”

Bringing the new territories into line with its North American and UK businesses, Google will now allow open keyword bidding on all terms in 194 countries worldwide. This means it is now possible for more than one advertiser to appear in the list of sponsored links that appears after a user has typed in a search query using a trademarked term.

Experience from the UK indicates that successful legal challenges to the rule changes seem unlikely, although commentators will note that Google has yet to relax restrictions in France, Italy or Germany, where copyright laws are particularly robust.

While bad news for major brands, the move is likely to be good news for smaller competitors looking to close the gap. The announcement is also likely to have a profound effect on all affiliate partners, with the ability to bid on competitor keywords greatly increasing the scope and range of their operations.

“While brands might be tempted to bid on competitor keywords in the newly opened markets, Google’s rules mean that while they are allowed to bid on brand terms they can’t use them in their advert copy, something that frequently results in a low quality score and a high average CPC. They are also likely to experience poor conversion rates, because the fact of the matter is that if a customer searches for a particular brand name, that’s the one they’re interesting in buying,” said Robin Richmond, bigmouthmedia’s Head of Pay Per Click (PPC).

“Google’s revised rules will add new layers of complexity to the search landscape though. Look at affiliate marketing and PPC: many brands restrict their affiliates from brand bidding but these policies may now need to be reviewed if they wish to protect their real estate from direct competitors.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and search engine optimisation, Online Media Planning, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Air Berlin, Barclays, Sky, British Telecom and Wall Street Institute.

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Bigmouthmedia Has Been Named The UK’s Number 1 SEO And PPC Agency In The New Media Age Marketing Services Guide 2009

Widely regarded as the definitive guide to Britain’s digital marketing landscape, the NMA league table is ranked on income, with bigmouthmedia’s range of big brand client wins, cross-channel expertise and experienced management team cited as being key to the company’s industry-leading status.

“Like every industry the search sector has faced a lot of challenges recently, but despite difficult economic circumstances the blend of effectiveness and measurable ROI that online marketing provides is still proving a winning combination,” said Lyndsay Menzies, bigmouthmedia’s Group Chief Operations Officer.

“There are many factors behind our success, but the most important is the dedicated, skilled and passionate bigmouth team that underpins everything we do.”

Highlighting the international expertise offered by bigmouthmedia’s offices in the UK, US, Germany, Italy, Norway, Sweden, France and Spain, New Media Age attributed the company’s success to an unequivocal impact on clients’ bottom lines: “The increased investment in search during the recession reflects the drum beaten by specialists and search pioneers over the past decade: that it’s an incredibly effective, cost-efficient and wholly trackable marketing discipline.”

Citing the latest available research, the guide’s editors expect to see further growth in the year ahead. According to the recently published 2009 UK Search Engine Marketing Benchmark Report, half of Britain’s senior marketers are set to increase their online budgets over the next 12 months.

The 2009 guide pointed to bigmouthmedia’s retention of British Airways’ combined PPC and SEO campaign – together with winning both the Sky and Europcar accounts – as the highlights of another successful year for the UK business. Editors also noted the launch of the agency’s Online PR division and a raft of high profile executive appointments.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Uncovers Britains Missing Millions

Bigmouthmedia reports Britain’s top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100’s digital marketing activity revealed that some of the country’s biggest brands are missing out on a potential online revenue stream worth over£370million.

While the majority of the UK’s leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.

“This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain’s biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,” said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia.

Lyndsay continued, “Affiliate marketing is a well established and proven digital channel, and the fact that so many leading companies continue to ignore it is remarkable in light of the current economic situation.”

Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.

In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.

Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies’ potential 2009 income from the channel based on a more conservative figure of 10%.

“Affiliate marketing is a pay for performance model – you can see exactly where your pound is being spent. It’s a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,” said Jen Brain, Affiliates Manager at bigmouthmedia.

Jen concluded, “The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Affiliate marketing, Social Media Planning, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news, to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

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Market Square Group Launched To Promote Events Industry

1 Month After its launch Market Square Group is already seeing a high volume of traffic as the economic conditions dictate a closer focus on the profitability of business activities.

The Market Square Group Website aims to provide:

a meeting place for market and festival traders, town centre managers, event organisers, event service providers, product wholesalers and businesses involved in corporate hospitality.

• What They Are Offering – Events, links, contacts and information that will benefit a range of individuals and groups all of whom need each other to grow and promote their businesses.

• A Forum – As Events Organisers ourselves we recognise the pressures on promoters, traders and service providers alike. One secondary aim in developing this website is to provide a forum for all those involved in events.

• Value in Events – The Market Square group believes that the demand for themed events and traceable products is growing. They aim to ensure value and validity in each venture they undertake.

Paul Kennedy managing director of Market Square Group Ltd says that all businesses must now be more competitive in terms of the services or products that they are offering. “We are first and foremost event organisers, but over the years have accumulated a wealth of knowledge in all aspects of the industry – so often the difference between success and failure is down to having the right contacts and local knowledge. When we think back to all the things that we might have done differently with the benefit of hindsight, it becomes clear how valuable such experience might be to others in the industry.

I suppose some might say that we are being over generous with the information that we are prepared to share, but we see it as a way of ensuring long term business relationships with our customers and, just as importantly, ensuring that events continue to attract visitors by developing the right themes”.

Market Square Group sees the development of its website as an addition to the traditional marketing techniques that it has always pursued. It believes that there is no replacement for direct personal contact when dealing with customers and we always take care to understand exactly who we are dealing with. New traders, event organisers, town centre managers, hospitality organisers who register on the site will always receive a phone or a personal e-mail from one of us in the office. Not only does the customer gain some reassurance, but it helps the company to determine how they might best be of assistance.

The company has seen a marked reduction in calls and e-mails from traders already on their books since the launch of the website. According to Annie Antor who is responsible for direct customer liaison, this is down to the fact that most of the questions are now answered by the information carried on the site. “Whereas in the past, stall holders have tended to call as each new question arises, they can now sit quietly in front of the PC and gain a thorough understanding of what we as a company are trying to achieve and how they might best benefit from our business. For example, we have made great efforts to give as much information as we can on our venues and events without rewriting the books on history and demographics. The addition of links to venue maps and venue reviews from the town centre mangers and event organisers provide extra help in decision making. Ultimately, we are presenting the facts – it is then for the customers to decide – the website is equally a reference tool as well as a marketing tool”.

There is no denying that the Market Square Group website is an attractive fellow, colourful, image driven and with a gently ironic nature. As many have learnt to their cost, however, there is no mileage in a website that is just a pretty face. So how does the back end assist the administrative side of the business and are the potential customers finding what they are looking for?

Paul Taylor from Byte Design, the company who built the site gives his point of view “Market Square Group came to us with a budget and a pretty good idea of what they wanted in terms of functionality and look. It was clear from the start that they knew more or less what they wanted from the start; our job was to provide a fully functional database that would provide an administrative system for the office whilst at the same time and use a little artistic licence to ensure that the site stood out from the crowd. I would rank the end result amongst the top 3 sites that we have delivered. This was made possible in part the nature of Market Square’s business and part by the demands of the Market Square’s MD – we really accepted a challenge with this one, but the end result will have long term benefits for us as well as the customer”.

The proof of this pudding should perhaps come from Lesley Collins who runs the admin side of Market Square Group “Until we had this database facility on the website, bookings and orders could come my way from a variety of directions including faxes, envelopes and notes on pieces of paper from phone bookings and printed off e-mails. Now, they all just sit there in cyberspace waiting for me to log on an pick them up – the best thing is that they can’t be accidently filed in the wrong box or dropped in the wastepaper bin. Less paper in the office too, and that to a large extent is what Market Square Group is really all about with its Keen Green and Ethical Trade Events.

So if you are a market or festival trader, event organiser or town centre manager visit the Market Square Group website today to explore ways of improving your business model and your revenue.

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Bigmouthmedia Summit To Map Out Finance Sectors Online Battleground

Bigmouthmedia reveals that one of the UK’s leading online business experts is set to tell an audience of financial sector executives that the digital media will be a key battleground in their fight to beat the downturn.

Speaking ahead of the bigmouthmedia finance summit in April, Econsultancy CEO Ashley Friedlein believes that the finance industry faces a fight on two fronts over the coming year. In addition to coping with an uncertain market, he says the beleaguered sector will also be forced to come to terms with the explosive growth of social media.

“While the financial sector faces an unprecedented crisis of consumer confidence, it is also operating in an era where the way that businesses interact with the public is changing at a breakneck speed. The remarkable popularity of social networking applications such as twitter, LinkedIn and Facebook has taken many businesses by surprise, but the medium has already become a key commercial communications channel,” said Friedlein, “Coming to terms with these new channels and keeping pace with the rapid developments within them will be one of the critical challenges facing businesses in the months ahead.”

Drawing upon Econsultancy’s wealth of industry research, Friedlein plans to use the event to demonstrate how businesses can effectively engage the social media. Joining a line up of some of the UK’s best known online finance specialists, his presentation will contribute to an agenda designed to take participants through the key marketing strategies recommended to help businesses prosper in the current economic climate.

He will be joined by Senior Head of Financial Services at Google UK Ian Morgan and Tom Pearman, Finance Manager at Microsoft Advertising. Comscore’s Paolo Barbesino, Yahoo Finance Category Director Jeremy Fawcett and Will Cooper from New Media Age will also be presenting.

“It may be a tough time for the finance sector, but there are still opportunities for smart, successful companies working towards the recovery,” said Chris Cathcart, Senior Finance Strategist at bigmouthmedia.

He continued, “We designed this summit to highlight the positives, and the attendees can look forward to an exciting event focused on successful strategies, informal networking and a chance to speak directly with the people at the forefront of online finance in the UK today.”

The bigmouthmedia Finance Summit takes place in London on 8th April and is a free event aimed at senior marketing and ecommerce executives. Places are limited, but those wishing to attend can call 0845 130 0055 or email hello@bigmouthmedia.com for an invitation.

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search Engine Optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, , Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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Bigmouthmedia has announced the appointment of Lyndsay Menzies as its new Chief Operations Officer

Bigmouthmedia, Europe’s largest independent digital marketing agency, has announced the appointment of Lyndsay Menzies to Chief Operations Officer (COO).

Stepping into a key group role, Menzies takes top-level operational control across the agency’s ten international territories. Responsible for driving the continued integration of bigmouthmedia, she will also oversee an anticipated expansion of operations following bigmouthmedia’s planned 2009 growth programme.

“As the company continues to grow, ensuring that each new acquisition successfully dovetails with the existing offices requires a dynamic leader capable of implementing best practice across the group, driving synergies and maximising the benefits of our international footprint,” said Steve Leach, Group CEO.

Having indentified the requirement for a COO, bigmouthmedia’s board initially ran a pan-European search for potential recruits, but quickly indentified Menzies as the outstanding candidate.

“It pays to keep a winning team together and, having worked with Lyndsay for over ten years, I have first-hand experience of her tenacious attention to detail and refusal to rest before a job is done. Under her management, bigmouthmedia UK has consistently outperformed expectations, and I am delighted that she will now be bringing her unique mix of passion and expertise to this important international role,” added Leach.

The promotion to COO follows Menzies successful tenure as Managing Director ofbigmouthmedia UK, during which she has driven four consecutive years of exponential growth and seen the company named Britain’s fifth most rapidly growing firm in Deloitte’s Fast 50 Awards. Prior to taking up the role in 2004 she was the agency’s Operation Director, having joined in 1998.

“I’m looking forward to this challenge, particularly at a time when the economic situation is throwing up a whole new set of opportunities and obstacles. I’ll be working hard to ensure that the group’s international footprint and increasing cultural diversity are fully exploited, and am delighted that I will be taking a senior role in the company’s aggressive plans for acquisitions and growth,” said Menzies.

“As bigmouthmedia expands into new territories the heads of our international offices will be coping with many of the same issues we once faced in the UK, and that experience should allow me to provide them the support they need to progress,” said Menzies.

About bigmouthmedia:
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Adidas, Hilton, British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.

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The Auction Web Site Multi-Sale.Com Announces Their Grand Re-Opening With New And Updated Software To Let You Auction, Buy, Sell And Even Trade Your Items Or Post Wanted Ads For FREE

The Auction web site Multi-Sale.com announces their grand re-opening with New and Updated software to let you Auction, Buy, Sell and even Trade your items or post wanted ads all for FREE that’s right NO listing fees for auctions, wanted ads, and you can even set up free stores. They Only Charge 1% of the final value fees for server costs and upkeep You can finally sell your item and keep all of the profit, instead of paying 10%, 20%, or even 30% of your hard earned money in fees at other auction websites. While other big sites have forgotten that they were built on mom and pop business’s and small ticket items or impose ridiculous rules or force you to use their own payment processor Multi-Sale.com will not and we Promise to never let greed rule our website!

At Multi-Sale.com you can list an item for free and even upload 12 images at no cost. The only time you would encounter fees are if you wish to use specialty upgrade options such as make your auction a “featured auction” or you wish to make your listing title bold or highlighted or maybe upload a video/media of the item. A general auction listing in one category, with up to 12 uploaded images, and more is totally free.

Multi-Sale.com will allows users to create a store with up to 1,000 or more items for free. You can upload images, take offers, receive money, and more!

If you are looking to buy a certain item you can post a “Wanted Ad” for free at Multi-Sale.com.

Multi-Sale.com does charge a swap fee for trading items that’s right you read that correctly For a 1.00 fee you can trade items with other members that they have listed for sale (of course that’s based on the two parties agreeing to the swap)

In appreciation of its members and future members, the next 1,000 users that signup for Multi-Sale.com will receive a $40.00 credit to apply towards special auction features such as, Featured Item, Bold Title, Highlighted Title, Video/Media uploads and more!

Multi-Sale.com is a division of www.unitedimpactmedia.com and a Featured Business on www.ft-myersbeach.com www.tampabayarea.info www.ashevillearea.info city guide web sites.

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Cdiscount Has Appointed Bigmouthmedia To Lead Its Search Marketing Strategy For The Launch Of Its UK Operation

Cdiscount, the French online retailer which opens for business in the UK this month, selected bigmouthmedia, Europe’s largest digital marketing agency, to run its search engine optimisation (SEO) campaign following a competitive pitch.

Cdiscount is launching with a range of aggressive offers it claims undercut the competition by up to 50% and the company intends to challenge the dominance of the British market’s biggest e-commerce brands.

“The credit crunch has created a real opportunity for online retailers. Value for money is what really matters to consumers right now, and our launch campaign will be led by a series of very strong offers designed to challenge the established UK players on price, service and quality,” said Arfan Sabir, Online Marketing Manager at Cdiscount UK.

“Bigmouthmedia‘s international reputation, together with their proven track record in the retail space, made them the natural choice of partner for the crucial opening phase of our launch in the UK.”

Three times bigger than Amazon in its native France, Cdiscount has a ten year European sales history with a product range spanning fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and more.

“We’re delighted to be working with Cdiscount at this critical stage of their development. If anything, the current economic climate has given fresh impetus to the online retail sector, and this promises to be an exciting campaign,” said Finlay Clark, Senior Retail Strategist at bigmouthmedia UK.

About Cdiscount:
Cdiscount is the one stop multi-specialist discount superstore selling top quality brands up to 50% cheaper than the rest (Retail Week June 2008). The Cdiscount range includes fashion, furniture, home entertainment, electronics, gaming, computing and IT, sport and leisure, quality wines and much more. The company prides itself on quality, product range, price, service, delivery, after sales support and offers customers interest free finance options on orders over £75.

Cdiscount was established in 1998 and is part of the Casino Group. With more than 10,000 stores, the Casino group is one of the largest global retail and distribution organisations. As a group, it consists of companies such as Géant, Casino Supermarkets, Casino Cafeteria, Monoprix and Franprix/Leaderprice.

About bigmouthmedia:
Founded in 1997, bigmouthmedia are leaders in digital marketing, with a team of over 200 staff across 13 offices in 10 countries on 3 continents the company maximizes return and exposure for major brands online through a variety of fully integrated digital marketing channels: PPC and Search engine optimisation, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia Appoints Phil Stelter To The New Position Of Head Of Client Strategy

Bigmouthmedia has appointed Phil Stelter to the new position of Head of Client Strategy.

A leading search marketing professional with over a decade of experience, Stelter will play a key role in the company’s continuing expansion strategy. Charged with heading up the strategy team and driving initiatives to increase campaign integration and reduce client costs, the Californian expert will operate out of bigmouthmedia‘s London offices.

“The internet marketing business is rapidly maturing. As the sector continues to develop clients will increasingly demand greater integration between the various strands of their digital campaigns, not to mention even greater return on their investment, and agencies must be ready to meet the greater challenge,” said Stelter.

He continued, “They will need a blend of industry-leading techniques and international perspective that very few companies actually offer, and I believe bigmouthmedia is perfectly positioned to provide it.”

Formerly Director of Business Development for Texas-based Range Online Media, Stelter is a recognised digital marketing expert and regular conference speaker in the US, where he developed new service offerings and innovative online strategies for several Fortune 1000 companies.

In addition to experience with agency search engine optimisation campaigns across the travel, government, health care and retail sectors, he managed a variety of site and product developments at BizRate.com (now Shopzilla) for over four years and has been a representative on various IAB committees and the DoubleClick Client Advisory Board.

“We’re delighted to have Phil on board. In the current economic climate the focus is on getting clients more bang for their buck, and by leveraging his experience of cross-channel strategies we expect him to lead integrated digital campaigns that deliver even greater levels of ROI,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

“As the digital marketing sector’s nature becomes increasingly international Phil’s experience in the US will also be telling. He is a well-known industry figure in America and will spearhead the expansion of our activities there.”

About bigmouthmedia 
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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tyBit’s First Payout to Affiliate Partners

Eleven months ago, tyBit Unified Search (www.tyBit.com) hit the Internet running and after coming out of Beta in September, tyBit is already one of the fastest-growing search engines on the Web. Registering over 60 million searches in September and 70 million searches in October, tyBit’s growth is setting a blistering pace. The tyBit business model trumpets transparency and no click-fraud and it is proving itself as a state of the art ad network. tyBit has more than 45,000 advertisers in its extended network. tyBit delivers fast, relevant search results to its users and pays its affiliate partners the most robust revenue share in the industry. Today, tyBit announced that it is sending thousands of dollars in commission checks to its partners.

Clarence Briggs, CEO of tyBit, said, “We have hundreds of AdVARs and affiliates who will receive their first payouts this month. While in Beta, hundreds of early-adopter entrepreneurs joined us in our effort to provide relevant search that is click-fraud free. We are pleased to issue cash distributions to folks like Arjaree Sutton, who received a check for $434.65 after one month.” Briggs also indicated that tyBit advertisers benefit because the pay-per-click (PPC) and Global Keyword Registry (GKR) rates are very inexpensive with transparent reports and zero click-fraud.

The grass roots movement to revolutionize the way people search started years ago when Briggs, also CEO of Web hosting and domain registration company Advanced Internet Technologies (www.AIT.com) , became frustrated with his treatment as an advertiser with other search engines. He decided to build a search engine of his own, and the movement has caught on. “The fact that we are making thousands of dollars in cash distributions to AdVARs and affiliates only 60 days out of Beta, and in the current economic climate, says a lot about tyBit and our acceptance in the marketplace,” stated Briggs. With over 45,000 advertisers in tyBit’s advertising module and a large number of third-party advertisers, tyBit’s growing number of AdVARs and partners will earn even more from their competitive revenue share. In fact, tyBit encourages its affiliates and AdVARs to contact advertisers directly and offer to manage their ad campaigns inside of tyBit. Partners and AdVARs receive up to 40 percent of any advertising revenue they generate. tyBit does not compete with its partners. It allows them to private-label the engine. “ISPs, carriers and traditional media are waiting in line to get their own search engine,” said Briggs.

Kenn Rivers is a successful AIT reseller located in Tacoma, Washington. He decided to expand his businesses and become a tyBit AdVAR and affiliate. River’s first commission check from tyBit will be $521.54. He also earns considerable revenue managing ad campaigns for his clients in tyBit. Rivers teamed with AIT as the corporate advisor of WACommerce (www.wacommerce.org) a new government procurement portal, with tyBit embedded, that is designed with the small-business owner in mind. “Our company’s focus is on helping small business clients increase their bottom line and save money,”said Rivers. “Through WAsearch.us, a tyBit affiliate site, and as a tyBit ad manager, I’m excited to provide my clients a way to get actual 100 percent click-fraud free advertising, and they love it! I haven’t seen any other advertising program offer this. It’s great.”

Dennis Espindola, owner of GlobalKeywordRegistrar.com, located in Soquel, California, augmented his business with tyBit’s GKR and AdVAR programs. As a search engine marketer, Espindola immediately saw the benefits that tyBit’s GKR program would provide his customers. “I have developed a new stream of income, managing pay-per-click advertising for my clients,” said Espindola. The AdVAR program helps Espindola earn a revenue share based on the money his clients spend with tyBit. The Affiliate program also gave Espindola everything he needed to create his own tyBit search engine at OodlesSearch.com. A feat Dennis thought would be years away took only a few hours to complete with tyBit. “tyBit’s AdVAR/Affiliate program provides you with the ability to become your own search engine just as I did,” says Espindola. He goes on to say, “My companies have seen great things working with tyBit. I can’t wait to see the new features in 2009.” “Becoming a tyBit AdVAR creates new streams of income to power your business to the next level.”

Many of the successful AdVARs are AIT resellers. These successful entrepreneurs leverage the combined products and services of AIT and tyBit to offer comprehensive Internet marketing packages to their clients. Multiple industry studies have shown that you can increase the effectiveness of your online advertising campaigns in search engines with cross-channel marketing strategies. AIT has two new products that create opportunities to present information and sell your product to the customer. “AIT’s Email Marketer Pro (www.ait.com/email-marketer/) , is a hosted e-mail marketing application that allows you to send thousands of e-mails per day, while remaining compliant with industry standard anti-spam emailing rules. Furthermore, it is s an excellent compliment to tyBit’s Global Keyword Registry and Pay Per Click advertising. AIT’s Email Marketer Pro, a hosted e-mail marketing application that allows you to send thousands of e-mails per day and is an excellent compliment to tyBit’s Global Keyword Registry and Pay Per click advertising. Our newest product, tyVoice (www.ait.com/tyvoice/) , is an automated telephone calling system. This product enhances the portfolio of AIT’s state-of-the-art marketing tools,” said Avery Skelton, vice president of sales and marketing for AIT.

tyBit is a member of the Interactive Advertising Bureau, an industry trade association dedicated to maintaining the highest standards in online advertising. tyBit Inc. began development of its search engine and social network early in 2006 and came out of Beta at the end of September. tyBit is affiliated with AIT, a technology company that has maintained 14 straight years of sustained profitability and generated hundreds of millions of dollars in revenue while creating a profound economic influence, on its surrounding community. AIT has been named twice to the Inc. 500 list of fast-growing firms and three times to the Deloitte & Touché Fast 500 list, and has been previously named as the N.C. Entrepreneur Firm of the Year.

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LV= Insurance, Pensions And Investment Group, Rolls Out Festive Online Branding Push

Insurance, pensions and investment group LV= is launching an online branding push for the festive season with its first Christmas email newsletter and a viral game called Reindeer Racer, through Inbox, a member of Digital Marketing Group plc.

The newsletter and game will be emailed to 500,000 LV= customers, members and prospects. The newsletter will offer hints and tips on how to deal with the credit crunch at Christmas, whilst introducing new products, services and updates from LV= as well as providing links through to the product pages on the LV website.

The e-mail will also drive recipients to the viral game Reindeer Racer. The player’s challenge is to use their mouse to drive Santa in his sledge as quickly as they can around a track circling the LV= logo, avoiding crashing into the sides or hitting ‘Xmas’ obstacles.

The player’s best time is displayed to encourage them to play again to beat their score and players are invited to create their own league and pass the game on to their friends to try to beat their score. The game interface will include links to the LV website providing players with easy access to LV= product information and LVinsurance quotes. Players can also enter their details into a prize draw for the chance to Win Wii consoles and Wii Fits or one of five £50 Highstreet vouchers.

Joanna Lidgey, eCommerce Executive at LV= said of the campaign, “Our aim is to help our members and customers to look after what they love in life. With this email newsletter we’re reinforcing that aim with our members, whilst also giving them value-added information that’s relevant and interesting, all tied up in a Christmas greeting format.

“The added bonus is the viral game which is a fun and engaging way to help generate further awareness for LV= and our products, to engage with prospective customers, and collect data on them for future campaigns.”

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Friendly Society Limited. LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs more than 3,500 people, serves more than 2.5 million customers and members, and manages more than £8.0 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2007, total net assets) and a leading mutual financial services provider.

Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AFS and ILAG. Registered address: County Gates, Bournemouth, BH1 2NF.

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Bigmouthmedia Appoints David Hardy As The Search Marketing Group’s International Sales And Marketing Director

David Hardy has joined bigmouthmedia as the search marketing group’s International Sales and Marketing Director.

Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group’s growth and expansion programme. Charged with strengthening the company’s sales and marketing operations across 13 international offices, Marks & Spencer Money’s former Head of Online Marketing and Ecommerce expects to hit the ground running.

“It’s a tremendously exciting time to be joining bigmouthmedia. This is an industry-leading company that operates in a constantly shifting marketplace, and every day brings a fresh set of challenges,” said Hardy. “That generates the kind of pace and atmosphere it’s impossible to avoid getting caught up in.”

Prior to his stint driving Marks & Spencer Money’s highly successful ecommerce strategy, Hardy served as Online Retailing and Marketing Director at Hilton Hotels International. A highly experienced marketing professional, he previously occupied senior roles at American Airlines and HSBC.

“After over 13 years client side this is my first role with an agency – I was convinced to cross the line because of the strengths of the bigmouthmedia operation and its plans for the future,” added Hardy.

“After several years working with bigmouthmedia as a client I’m in a good position to know this. Whilst the view is slightly different on the agency side, it’s an exciting and dynamic time to be in e-commerce irrespective of whether you’re an agency or client, and I’m fortunate to be in a position to see both perspectives.”

Bigmouthmedia Group CEO Steve Leach added: “We’re delighted to be working with David. He brings a wealth of international business experience to the senior management team that I’m confident will deliver real benefits as we continue to drive the group forward.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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Bigmouthmedia selected by Europcar to drive its natural search strategy across Europe

Europcar, the number one car rental company in Europe, has selected Bigmouthmedia to drive its natural search strategy across Europe.

Bigmouthmedia, Europe’s largest independent digital marketing agency will direct the company’s SEO activities across its portfolio of corporate websites. Designed to inject fresh impetus to the firm’s digital marketing strategy, the campaign will be responsible for boosting traffic to Europcar’s sites in Germany, France, Italy, Spain, Belgium and Portugal.

“This promises to be a challenging campaign. Aimed at a highly competitive market and requiring our team to work using a variety of languages, it’s the kind of contract you can really get your teeth into and we’re looking forward to meeting it head-on,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

Guirec Grand-Clement, Global Sales & Marketing Director at Europcar International commented, “Search Engine Optimisation is an ever-changing area that requires a special blend of skill and experience. Europcar selected Bigmouthmedia for its industry-leading status and unique multilingual capabilities which make them the perfect partner to help move us forward online.”

This partnership further develops the reputation of bigmouthmedia which currently leads the digital marketing strategies of a third of the UK’s most trusted brands. In addition to Europcar, Bigmouthmedia now services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Aer Lingus, Barclays, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Euler Hermes and Wall Street Institute.

About Europcar
Owned by the French private equity firm Eurazeo, Europcar is the European leader in passenger car and light utility vehicle rentals. The company serves business and leisure customers throughout Europe, the Middle East, Africa, Latin America and the Asia-Pacific region. Excluding franchise operations, in 2007 Europcar signed more than 10 million rental contracts, with 7,700 employees and a fleet exceeding 215,000 vehicles. In September 2008, Europcar and the leading player in North America, Enterprise Rent a Car, joined forces in a strategic alliance which forms the world’s largest car rental network, with more than 1.2 million vehicles and 13,000 locations in 162 countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

 

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Bigmouthmedia Has Been Named The Uks Fifth Fastest Growing Company In The Deloitte Fast 50 2008

Bigmouthmedia has been named as the UK’s fifth fastest growing company in the Deloitte Fast 50 for 2008.

Bigmouthmedia, Europe’s largest independent digital marketing agency made the list of major winners after another successful year of exponential expansion. Recording a growth rate of 3357% over the past ten years, the company’s inclusion was cited by the judging panel as evidence of the online sector’s growing influence.

In a unique double, bigmouthmedia’s Munich office is also celebrating after coming second in the Rising Stars category in Deloitte’s German awards programme.

“We’re delighted to have received this honour and are obviously happy that bigmouthmedia’s continued success across the group has been recognised. It’s a great boost for the entire team and underlines what a talented group of people we have here,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

The Deloitte Technology Fast 50, one of the UK’s foremost technology award programmes, is a ranking of the country’s fastest-growing technology companies based on percentage growth over five years. Now in its eleventh year, the programme honours business growth, technological innovation and UK entrepreneurial spirit.

David Halstead, Partner TMT practice and Fast 50 Chairman, Deloitte said: “The large number of software and digital marketing companies in the 2008 Deloitte Fast 50 reflects the growing maturity of online enterprises. The web is approaching the next stage of its evolution, and successful business models are becoming entrenched.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

Leading the digital marketing strategies of a third of the UK’s most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Aer Lingus, Barclays, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Euler Hermes and Wall Street Institute.

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Bigmouthmedia Sounds Cautious Welcome To The Google About-Turn On Paid Search Advertising For Gambling Websites In The UK

Bigmouthmedia has sounded a cautious welcome to the news that Google is set to make a dramatic u-turn tomorrow when it lifts its ban on paid search advertising for gambling websites in the UK.

The decision, which overturns the search giant’s policy of refusing to carry AdWords advertisements for gambling operations such as online bingo and casino sites, is expected to presage an online gold rush as bidders hurry to tap into a potentially lucrative new sales vertical.

In addition to opening up a new keywords bidding war, the move could also have a substantial impact on Yahoo. The search engine has until now profited from the PPC revenue from gambling advertisers barred from using Google, but with the field now open stands to lose a considerable chunk of its turnover.

“This is another sudden change that has taken most of the sector by surprise. It will certainly lead to a big switch in the way that advertisers and agencies manage search engine optimisation campaigns for gambling sector clients and opens up a potentially lucrative new vertical for the industry,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

She continued, “While many will welcome the addition of a new and highly competitive advertising platform for gambling advertisers, it remains to be seen what impact the move will have on other services. Competition is good for business, and it would be a great shame if this were to further weaken Yahoo’s hold on the market.”

When it first introduced the ban 16 months ago, Google was heavily criticised by gaming and gambling companies for not providing them with evidence that its users wanted the ban. The company, which claims that the change has been under review for some time, says that it consulted the Gambling Commission prior to changing its policy.

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