BRUSSELS, 21-Dec-2018 — /EPR INTERNET NEWS/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?
On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,†to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.
The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.
This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:
how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.
Key takeaways include:
a checklist of marketing technology functions needed to benefit from CDP
mapping CDP use cases to CDP system requirements
27 key CDP features and how to know which you need
toolkit of vendor selection techniques
Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit:Â www.ngdata.com/company/events/.
David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.
MÜNCHEN, 17-Dec-2018 — /EPR INTERNET NEWS/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, um schnell auf neue Herausforderungen reagieren zu können. Die Technologie der Customer Data Platform (CDP) verspricht, dieses Problem durch den Einsatz leicht zu verteilender Systeme zur Konsolidierung und gemeinsamen Nutzung von Daten und Ausspielung von Kampagnen in Echtzeit zu lösen. Marketer, IT-Experten und Manager fragen sich jedoch zu Recht: Kann CDP dieses Versprechen auch halten?
Um diese Frage zu beantworten, veranstaltet das Customer Data Platform Institute (CDPI) gemeinsam mit b.telligent am 29. Januar einen Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“. Die Veranstaltung gewährt einen fundierten Einblick in einen sich rapide entwickelnden Sektor mit einem prognostizierten Umsatz von über 200 Mio. Euro in Europa in 2019.
Der Workshop wird von 12:30 Uhr bis 18 Uhr im Rilano Hotel München unter der Leitung von David M. Raab, Gründer des internationalen Customer Data Platform Institute, stattfinden.
Sebastian Amtage, Gründer und CEO von b.telligent erklärt: „Das CDP Institute (CDPI) ist ein Vorreiter in der Entwicklung sogenannter Customer Data Platforms. Kampagnen der Zukunft sind real-time auf das Verhalten Ihrer Kunden abgestimmt, dabei kommt es umso mehr auf die Integration in die Systemlandschaft an. b.telligent freut sich darauf, diesen Wandel an der Seite des CDPI mit der größtmöglichen Expertise zu begleiten“.
Das Event in München ist Teil einer Veranstaltungsreihe, die im Laufe von 2019 vom CDPI und seinen Partnern in Europa und Großbritannien ausgerichtet wird und der einzige in Deutschland. Der gemeinsam mit b.telligent veranstaltete Workshop richtet sich an Senior Professionals aus den Bereichen Marketing, E-Commerce, CRM und CX und wird sich mit folgenden Themen befassen:
Wie sich eine Customer Data Platform (CDP) in die allgemeine Marketing-Datenarchitektur einfügt, die Hauptnutzen von CDPs und ein Überblick über die CDP-Branche und aktuelle Trends
Wie sich eine CDP in die Geschäfts- und Marketingstrategie einfügt, die Entwicklung von CDP-Anwendungsfällen sowie eine Darstellung der Anforderungen für den CDP-Erfolg.
Die Auswahl der passenden CDP, einschließlich von Anforderungsdefinition, Hauptunterscheidungsmerkmalen, speziellen Funktionen, auf die es ankommt, sowie dem Ablauf eines effektiven Auswahlprozesses.
CDP-Einführungsplanung, einschließlich einer Bereitschafts-Checkliste, die Überwindung organisatorischer Hürden, Projektplanung sowie Festlegung der richtigen Deployment-Sequenz.
Das nehmen Teilnehmer aus dem Workshop mit:
Checkliste von Marketingtechnologiefunktionen für die bestmögliche Ausnutzung von CDP
Zuordnung von CDP-Anwendungsfällen zu CDP-Systemanforderungen
27 Schlüsselfunktionen von CDP und wie man erkennt, welche man benötigt
Toolkit für die Anbieterbewertung und -auswahl
Teilnehmer, die den CDPI-Workshop in München absolvieren, bekommen eine Teilnahmebescheinigung vom Customer Data Platform Institute ausgestellt. Der Workshop wird in englischer Sprache stattfinden. Deutschsprachige Berater von b.telligent stehen jedoch bei Bedarf für die Übersetzung zur Verfügung. Für die Anmeldung und weitere Informationen zur Technologie der Customer Data Platform sowie relevante Neuigkeiten besuchen Sie die Website von b.telligent.
David Raab ist Gründer und CEO des CDP Institute. Er hat den Begriff Customer Data Platform 2013 geprägt und gehört seitdem zu den führenden Experten, die erforschen und erklären, wie Marketer durch den Einsatz von CDPs die wichtigsten Herausforderungen im Marketing lösen können.
MILAN, 14-Dec-2018 — /EPR INTERNET NEWS/ — Sono aperte le iscrizioni a Designflows, la prima gara di mobile UI design in Italia, con un montepremi complessivo pari a 40.000 euro.
Si tratta di una iniziativa di Bending Spoons, ​da agosto il primo app developer d’europa, e tra i primi 10 app developer al mondo.
“​Crediamo nell’importanza strategica di investire sul talento e vogliamo dimostrare che anche in Italia si può competere in business d’innovazione. Per stimolare e premiare l’eccellenza in segmenti d’avanguardia, abbiamo deciso di lanciare una serie di eventi celebrativi, tra cui First Ascent per i giovani laureati in ingegneria informatica, e ora Designflows per gli UI designer.​†Dicono gli organizzatori.
I premi: 15.000 verranno assegnati al primo classificato, 10.000 al secondo, 5.000 al terzo. Inoltre, 250 euro verranno assegnati a ciascuno dei 40 partecipanti che raggiungeranno le finali, indipendentemente dal ranking. Tutte le spese di partecipazione alle finali saranno coperte, compresi hotel e trasferimento.
Come funziona: ​si tratta di una competizione aperta a tutti i designer del paese (compresi gli italiani all’estero e gli stranieri in Italia) il cui montepremi complessivo sarà di 40K.
Quindi, una prima giuria interna valuterà i lavori, ed i migliori 50 verranno sottoposti alla giuria finale, che scegliera’ i 40 migliori ed i 3 finalisti.
La giuria: ​ancora riservati i nomi dei giurati, ma gli organizzatori anticipano che si tratta di star riconosciute a livello internazionale nel campo del design​.
Chi può partecipare: ​la competizione e’ aperta a tutti i cittadini italiani e agli stranieri residenti in Italia. Questo perche lo scopo dell’evento e’ quello di celebrare ed incoraggiare lo studio di Ingegneria Informatica in Italia. ​Le iscrizioni sono aperte fino al 19 gennaio.
SOULED OUT IS: (L to R) Glenn Zeringue Jr. (Guitar), Ryan Lottinger (Saxophones), Matt “Spanky†Larose (Trombone), Evan Washington (Bass), Jared Price (Vocals), Dave Mouton (Saxophones), Colin McGibboney (Vocals), Blake Guidry (Keyboards, Vocals), AJ Gribble (Trumpet), Scott Pierce (Trumpet), Mac Carter (Drums) Not pictured: Lynell Cyprian (Vocals), Byron Santo (Sound Engineer)
Thirteenth Annual Best of Weddings Awards, from the #1 Wedding Planning Website, Honor the Top Wedding Vendors Across America
Lafayette, LA, 2018-Dec-11 — /EPR INTERNET NEWS/ — Souled Out is pleased to announce that they have been selected as a 2019 winner in The Knot Best of Weddings, an award representing the highest-rated wedding professionals as reviewed by real  couples, their families and wedding guests on The Knot, the leading online wedding brand and app. This is the first year Souled Out has been selected for The Knot Best of Weddings.
In 2018, only 3% of the approximately 300,000 local wedding professionals listed on TheKnot.com have received this distinguished accolade. In its thirteenth annual year, The Knot continues its longstanding tradition of supporting local wedding vendors with The Knot Best of Weddings 2019, an annual bycouples, for-couples guide to the top wedding professionals across the country. To determine the winners, The Knot assessed almost 3.6 million reviews across the various vendor categories—venues, musicians, florists, photographers, caterers and more. These winners represent the best of the best wedding professionals that a bride or groom would want to consider booking for their own unique wedding.
“We are just humbled to be recognized as one of the top Wedding Bands in the Louisiana area! Souled Out loves celebrating with our happy Couples, and we look forward to what 2019 brings us!†said David Mouton, owner & saxophonist of Souled Out Entertainment LLC. As the number one online wedding brand and app, The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely theirs. With a rich history of providing quality content and inspiration, The Knot is making it easier for couples to connect with and book just the right wedding professionals to create their perfect wedding day. Eight out of 10 couples come to The Knot where they can be connected to any of the approximately 300,000 local wedding professionals across the country. The Knot marries great technology with trusted content–and a little love–to make planning for the most important day of a person’s life easier and more enjoyable.
About Souled Out
Souled Out is an eleven piece band hailing from across south Louisiana. Conceived in 2001, Souled Out has been entertaining audiences with its unique brand of interaction and choreography. Souled Out has entertained wedding receptions, corporate events, Mardi Gras krewes and nightclubs in Alabama, Louisiana, Mississippi, Florida, Tennessee and Texas. Souled Out has earned “Best Band†by the Tri-Parish Times on three separate occasions as voted for by their endearing fan base. Souled Out is a four time WeddingWire.com ‘Couples Choice’ Award Winner (2016, 2017, 2018) in addition to being named ‘Top Rated Online’ based on client reviews from various online wedding resources. In 2018, they were named “Best Cover Band†by The Times of Acadiana. As one writer recently pinned, “Souled Out is the band you’ve always wanted to see….but didn’t! When you attend a Souled Out performance, you’re forced to listen with your eyes wide open!â€
If you’re looking to have a band that brings energy, great music AND performs in such way that it brings people together then Souled Out might be your band. Despite the fact that they’ve performed at well over a thousand weddings since 2001, Souled Out has developed a niche of being the band that not only entertains your guest but becomes the “life of the partyâ€. Each and every reception performance is a very personal and unique experience for all of their clients. The goal at every event that we are honored to be a part of what is the vision that the client had during their planning process. Many clients that utilize Souled Out’s services didn’t want the “typical†band – they wanted much more and they choose Souled Out. Please visit Souled Out online at www.SouledOutLA.com and follow on social media: https://www.facebook.com/souled.out.54/ and @souledoutla on Twitter and Instagram
About The Knot
The Knot is the nation’s leading online wedding brand and app that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby.
