Daily Archives: July 12, 2010

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

SEO experts QueryClick.com Welcome China’s Renewal of Google’s ICP License

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Following speculation that the search engine giant would have its license revoked after its redirection of Chinese users to the unfiltered Hong Kong site, the Chinese government have decided to renew Googles ICP license, for 12 months at least.

This is the latest in a long series of events involving Google and the Chinese authorities, in which both have refused to compromise in their operations. Now however, reconciliation has been achieved by the mutual appeasement of both sides, with sacrifices being made in order to prolong the presence of Google in China.

The immediate outcome of the announcement was a 2.8% rise in Google shares during Friday trading. The license renewal is a significant factor in the continued growth of Google, as well as a beneficial conclusion for the Chines internet industry and internet community.

In the opinion of SEO experts QueryClick.com, having access to the usage of the largest internet community in the world will prove to be a seminal step in Google’s future success. While the access of the Chinese public to the Google search engine provides a huge boost to the improving sense of open-ness in China, as well as bolstering their economy

However, the search engine has had to make a concession insofar as users are required to make an extra click in order to access Google’s search facilities on the Hong Kong site. This may lead to users turning to an alternative and more convenient option such as the Chinese engine Baidu.com.

Via EPR Network
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Facebook Changes Praised By SEO Experts Queryclick.com Following The Installation Of A ‘Panic Button’ as Recommended by CEOP

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Following months of negotiations between Facebook and the Child Exploitation and Online Protection Centre (CEOP), the social media site has agreed to the provision of a panic button to all users, specifically targeting those aged between 13 – 18.

Facebook have made a raft of sweeping changes recently, from the closing of its online gift shop, to the most recent addition of the CEOP backed child safety application. The social networking site had previously been resistant to the panic button feature, insisting that it already had sufficient reporting systems in place.

CEOP has recommended the inclusion of additional measures such as the panic button since November 2009. The feature, which has also received the backing of 44 police chiefs across Britain, is an opt-in service which will be promoted most heavily amongst the 13-18 age group.

Due to the optional nature of the service, a campaign is to be launched by Facebook and CEOP in a bid to raise awareness of the application, as well as the significance of online safety. This campaign involves the display of an automated message on the homepage of users within the most vulnerable age group.

This will be reinforced by a CEOP-Facebook information page which hopes to further educate youngsters of the dangers associated with social networking. By appealing to teenagers through the coverage of topics of interest such as music, celebrities and exams, the page hopes to reach as large an audience as possible.

SEO experts QueryClick.com have welcomed this approach, with the belief that the offerings of popular content will draw in the targeted traffic. One QueryClick spokesperson explained that:

“By appealing to younger Facebook members through their potential areas of interest, and by specifically targeting the 13-18 age group via automated messages, this campaign will contribute greatly towards the improved online safety of Facebook, as well as the level of confidence in parents with regards to their children’s online activity.”

Facebook have cited the reason for the closure as a result of the need to focus their attention on developing the more popular features of their site including, the news feed, photos, the ‘like’ button, and Facebook advertising. In particular, it is the advertising aspect which PPC experts QueryClick.com believe will go from strength to strength in the coming months.

Via EPR Network
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Government Looks to Facebook Users for Ideas on Spending Cuts

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With 23 million members in the UK alone, the social media site could provide Ministers with a wide ranging source of suggestions from the public with regards to the proposed spending cuts. The growing presence of the political world on social networking is a logical step forward according to SEO experts QueryClick.com.

The ‘Spending Challenge’ profile set up by the government has already received some 50,000 responses to their invitation for spending cut ideas. On the page, users are able to discuss spending priorities, offer their views and vote on their favourite suggestions.

It is proposed that the most worthy solutions will be further analysed by Treasury officials, in addition to the Chancellor George Osborne set to meet some of the contributors to the page to discuss their opinions.

This move signifies a turnaround in the view held of social networking sites by Prime Minister David Cameron. Prior to his election into Downing Street, the PM was deemed to be dismissive of this form of communication. Now however, the government is to make Facebook its primary means of public communication on issues of the economy.

Earlier this week, Prime Minister Cameron spoke with Facebook Founder Mark Zuckerberg to discuss a possible partnership with the site. On a recent visit to London, Zuckerberg was impressed by the level of public oriented online sites created in Britain after attending the London Facebook developer event. One particular project which appealed to Mr Zuckerberg, and one which he discussed with the PM, was the ‘Together We Can’ initiative. It offers communities in the UK a chance to influence the development of their local area.

The idea of integrating politics into the world of social networking, and subsequently creating a series of dialogues between ministers and voters, is a logical and inevitable step forward according to SEO consultants QueryClick.com. The increasing usage of social media, and Facebook in particular, cannot afford to be ignored by governments seeking to better understand and converse with a greater majority of the population.

Social media experts QueryClick.com believe that this process will vastly increase traffic levels on Facebook, and will even tempt first time users to the site. With such an influx of users, the SEO benefits will be strongly felt in terms of the traffic increase, frequently updated information, and the huge potential for information sharing across sites.

Via EPR Network
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