BT Business and CAN Media have announced a new deal which means two million viewers in schools and GP surgeries across the UK will have access to a private TV information service. The three-year,£20 million+ contract will see BT take over the delivery, installation and operational management for the Life Channel Service from CAN Media.
The Life Channel Service, the UK’s largest private television network with over seven million viewers, is used by local government agencies to showcase and promote health and educational initiatives to the local community. Research* has shown the channel is more than twice as effective as posters and up to three times more than leaflets in communicating health and well-being messages.
Life Channel campaigns help schools improve their Ofsted ratings, and the NHS in achieving the national priorities set out by the Department of Health and measured by the Care Quality Commission. Independent research** has shown that 1 in 2 primary school and 1 in 3 secondary school pupils positively modify their behaviour as a result.
Working with partner Croft Technology plc, BT Business will take over the operational management of the existing Life Channel network. It will also install and manage the service in 5,000 schools and 4,000 GP surgeries, provide broadband, PCs and up to four large panel TV screens at each site.
Mike Darcy, chief operations officer, CAN Media, said: “We needed a supplier that would not only support our hardware, software and helpdesk requirements today but could also support us as we develop the service in the future. BT offered us a wealth of technical experience and expertise at a competitive price.”
Humphrey Penney, director custom solutions, BT Business said: “Communicating important information to local communities in this innovative way needs high bandwidth. As the market leader in digital out-of-home television, CAN Media were looking for a reliable supplier when taking the decision to outsource the delivery and management of their Life Channel Service.”
Via EPR Network
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