Daily Archives: September 4, 2009

Advertising, B2b, B2C, Domain Names, E-mail, eCommerce, Events, Hosting, Internet, ISPs, Services, Web

BT Business And Google Today Announced An Agreement To Offer Digital Marketing Services To Small Businesses

The alliance will involve BT Business becoming a Google AdWordsâ„¢ Authorised Reseller. Small businesses can now access Google’s base of millions of UK users and receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimisation, through BT Business.

More than one million businesses already served by BT Business, including the 350,000 members of BT Tradespace, will benefit from the agreement.

“Small businesses are looking to the internet to compete and grow in these tough economic times,” said Bill Murphy, managing director at BT Business. “Our own research across 700,000 small business websites shows that the majority need help to optimise search and effectively use search engine marketing. They don’t often have the skills internally to manage this and need affordable services and support. Working with Google AdWords will enable us to help smaller companies promote themselves and engage with customers, partners and suppliers online as well as larger businesses.”

The addition of the Google AdWords online advertising platform means BT Business can now offer customers a complete range of digital marketing services to help them promote their businesses effectively on the Web. From setting up a website and managing an online marketing campaign to ensuring they can effectively extend their business relationships through customer management tools and business social networking profiles such as BT Tradespace and other business applications.

Matt Brittin, Managing Director at Google UK & Ireland said: “Many businesses already use Google AdWords to reach new customers locally, across the UK and across the world. BT Business can now offer targeted, accountable and cost effective AdWords advertising to more than a million small businesses in the UK. We look forward to working with BT to help more small businesses get the most out of the online opportunity.”

About BT Business
BT Business understands the challenges that businesses face in the current climate, and supports cost control, improved productivity and winning business with technology including business broadband & internet, domain names and web hosting packages, IT support and mobile services including BlackBerry.

Via EPR Network
More Internet & Online press releases

B2b, B2C, Database, Online, Search, Searching, Services, Tracing

Data Cleansing Experts Shortlisted for Industry Award

Consumer data specialists Tracesmart have been shortlisted for a new industry award. Following the submission of an application into the ‘Best PR/Advertising Campaign’ category of the CSA (Credit Services Association) Awards, the Tracesmart Corporate ‘Nobody home?’ campaign has made the shortlist.The winner is to be announced at the CSA’s annual Gala Dinner, which concludes the CSA & DBSG (Debt Buyers and Sellers Group) Conference in Brighton later this month.

Tracesmart’s ‘Nobody home?’ entry, employs a variety of promotional mediums to communicate its message. The campaign promotes the Tracesmart Corporate data cleansing and debtor tracing services, which can be utilised to verify debtor residency and trace people.

The message which the campaign conveys is that Tracesmart’s services make it simple to confirm whether a debtor is resident or not – a task which is even more pertinent in the current economic climate, as more individuals attempt to avoid paying debt. Commenting on the imagery used to symbolise how difficult it can be to confirm residency, Adam Smith – Tracesmart’s Marketing Manager – commented,

“Our creative brainstorming session led to the idea of a vacant house to symbolise someone who may no longer be resident, however this concept did not deliver the striking imagery we required. It eventually evolved into the more abstract concept of an empty tortoise shell. This image ticked all the boxes; whilst the shell appears empty, it could still have a resident, thus epitomising the problem of confirming debtor residency.”

The concept has clearly worked for Smith’s team as Tracesmart have seen impressive results from the campaign. Commenting on the effectiveness of the ‘Nobody home?’ campaign, Chris Rothwell – Sales Director for Tracesmart – remarked, “The campaign’s creative concept has been well received by the industry and this has been reflected in the campaign results to date.

So far, in comparison to our last financial year, lead generation is up 53% for the sector, which has significantly boosted sales of the services promoted by the campaign. From a brand awareness point of view, this campaign has definitely helped to highlight how we can help debt collection agencies and enforcers verify debtor residency and locate gone aways.”

Via EPR Network
More Internet & Online press releases